Monday Memo: Yes, You Need More Cume
By Holland Cooke
BLOCK ISLAND, RI — “Cumulative Audience” is radio’s version of what newspapers called “Circulation,” back when there were newspapers. It’s the number of people who tune-into your station during the week. Listeners, not listening. How many, not how many “Average Quarter Hours” (AQH) consumed.
We can’t get someone who doesn’t listen at all to listen more