The Republican National Committee selects NBC News, Salem Radio Network, the Republican Jewish Coalition, and Rumble as media partners for the third Republican presidential primary debate at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County on November 8. Salem Media Group CEO David Santrella says, “Salem Media Group and the Salem Radio Network are honored to be chosen by the Republican National Committee to be a part of this historic Republican presidential primary debate. Salem is an experienced partner of the RNC, having co-moderated four RNC debates in 2015-2016. We look forward to working closely with NBC News and other selected partners to deliver an event that will shine a light on the candidates and educate voters ahead of the primary.”
Salem Media Group makes changes to its management structure in five markets as market managers currently leading other markets will now also oversee a new, additional market. The company says, “These changes provide some cost savings and will allow Salem’s most seasoned leaders to expand their impact on the performance of the company.” Terry Fahy, regional VP/GM for Los Angeles will now also oversee Oxnard; Steve Brodsky, GM for San Diego, will also manage Honolulu; Dennis Hayes, GM for Portland, will now oversee Seattle as well; Kevin Isaacs, GM for Cleveland, will now also manage Pittsburgh; and Mark Durkin, regional VP/GM for Sacramento, will also manage Phoenix. This comes months after Carolyn Cassidy was assigned both Tampa and Columbus and John Gallagher began leading Chicago and Little Rock. Salem adds, “In some cases, the former GM will stay on in a sales/sales management role.” Company CEO David Santrella comments, “These changes were made to allow Salem to continue to innovate and invest in our business and to allow the very best leaders to oversee our radio stations.” Salem is also combining the sales efforts of Salem Media Reps and the Salem Web Network with the combined sales team reporting to Mike Reed and Mike DeAmicis at Salem Media Reps. Company COO David Evans adds, “This unified sales team will now have easier access to all digital assets within our company to more fully grow into a ‘One-World’ company that offers ministries, advertisers, and our audiences’ multiple platforms with which to consume content and reach communities.”
Salem Media Group chairman of the board Edward Atsinger III and CEO David P. Santrella signed letters to Congressional leaders opposing a bill (H.R. 1279) that would make Daylight Saving Time permanent in the U.S. The executives point out how a late sunrise – especially in the winter months – would affect the reach of AM signals. They write that their stations “are in jeopardy of suffering a massive blow to their operations through a bill that is before you now. AM radio stations continue to be the backbone of many communities. They serve their audiences with programming features like news updates, traffic/weather reports, sports play-by-play, and talk programs. In some municipalities, AM radio stations also cater to a specific immigrant community, reaching their listeners with a specific foreign language or other programming elements like music or sports.” They go on to say, “H.R. 1279, as it is written, would make Daylight Saving Time permanent, thus impacting AM radio stations’ power and, therefore, coverage in the crucial morning drive daypart. This issue would be even more detrimental during the darkest days of November, December, January, and February, when AM stations would not be at full power until at least 8:00 am. From a programming and revenue standpoint, the morning drive daypart is still one of the most significant dayparts on an entire radio station. It’s the daypart that generates the most amount of revenue and is a cornerstone for the rest of the programming day. AM radio is facing a multitude of challenges. Radio, in general, faces constant headwinds from an ever-changing media landscape. This challenge might likely be the death blow to many AM radio stations. I am confident you don’t want to see that happen. Simply put, H.R. 1279 would significantly hinder AM broadcasters nationwide from effectively serving the communities they have been licensed to reach.”
Triton Digital and Salem Media Group extended their relationship that’s been in place since 2012. In addition to using Triton’s Omny Studio podcast management platform, its programmatic supply-side platform and TAP (Triton Advertising Platform), Salem Media Group will turn to Podcast Metrics Demos+ to provide enhanced metrics, including person-level demographic, sociographic, media behavior, and purchase intent data to further inform podcast audience development and advertising decisions. Salem CEO David Santrella says, “We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience. We’re looking forward to this next chapter together, gaining increased visibility and a more comprehensive understanding of the behaviors and demographics of our audiences.”
Sales vs Customer Service. Longtime radio sales professional Kathy Carr, president of the Howie Carr Radio Network, writes today in an exclusive piece for TALKERS magazine that in radio’s halcyon days of the 1990s, a salesperson could make a good living filling agency avails. “Those were the days of sitting in front of that huge desktop computer and typing out a schedule in Tapscan to make the cost per point. But was that really sales or was it mere customer service?” Carr says real salespeople will always be able to find a job and reveals five questions she asks a prospective seller to determine if they are really a salesperson. Read it here.
Salem Media Group To Boost Power. In a promotion that takes effect at the beginning of next year, Salem Media Group senior vice president Allen Power will be elevated to president/broadcast media. Chief executive officer David Santrella comments, “Allen Power and I have worked and collaborated closely for 18 of my 21 years with Salem. His keen operational experience, combined with his strong hand of leadership, provides a perfect combination to build a better future for the broadcast division.” Power notes, “My years with Salem have been the most rewarding of my career. Our dual focus on doing well – while doing good – provides a culture unique in media. I’m grateful for the leadership of our founders, Edward Atsinger and Stuart Epperson, and to Dave Santrella for the opportunity to play this role as our company continues to grow as a multimedia platform.” In other SMG news, senior vice president of operations Linnae Young is upped to executive vice president of operations & revenue development. “Linnae has been my go-to person every time we’ve had an opportunity to sell multiple marketing elements from several divisions to new clients,” Santrela states. “Her work in our industry on Salem’s behalf with many clients made this an easy decision for me. Linnae brings out the very best from those she works with; I look forward to seeing her touch across the entire division.” Meanwhile, Salem’s Chicago general manager/regional vice president Jeff Reisman is upped to senior vice president/operations, where he will oversee the company’s stations in eastern markets. According to Santrella, “Allen [Power] and I have worked closely with Jeff for many years. His track record in Chicago speaks for itself. He was the first building block to what is now our digital marketing agency, Salem Surround. These three promotions [of Power, Young, and Reisman] are all from within our Salem team, which is further proof that Salem appreciates/believes in our employees and rewards hard work and success.”
Remembering Lowry Mays. The founder and chief executive officer of what is now iHeartRadio, Lowry Mays, died yesterday (Monday, 9/12) at the age of 87. Mays co-founded San Antonio Broadcasting Company with Red McCombs 50 years ago (1972). They purchased their first radio station, San Antonio’s KEEZ-FM; three years later (1975), they bought a second San Antonio outlet (currently iHeartMedia news/talk) WOAI. The company became Clear Channel Communications then iHeartRadio. Born in Harris County Texas on July 24, 1935, Mays graduated with a bachelor’s degree in petroleum engineering from Texas A&M University in 1957 and enlisted in the United States Air Force. Upon his discharge, Mays earned an MBA from Harvard University and became an investment banker. Mays continued his affiliation with Texas A&M by serving two non-consecutive terms (1985 -1991 and 2001- 2007) on the Texas A&M University System Board of Regents, including as chair from 2003 – 2005. In 2002, the school renamed its business school after Mays. Texas A&M University System chancellor John Sharp comments, “A really big tree fell in the Aggie forest. We will never forget what he did for Aggieland.” Texas A&M’s school of business was endowed by Mays in 1996 with a $15 million gift and was renamed the Lowry Mays College & Graduate School of Business. The university renamed the school once more in 2002 to Mays Business School. In 2017, the Mays Family Foundation gifted an additional $25 million, the largest single commitment in the business school’s history. Both gifts were part of an overall lifetime giving of $47 million. A 1999 Texas Business Hall of Fame inductee, Mays served as chair of the United Way of San Antonio and was a member of the associates board at Harvard Business School. In 2003, Mays testified before the Senate that the deregulation of the telecommunications industry had not hurt the public. In an interview that same year with Fortune Magazine, however, he remarked, “We’re not in the business of providing news and information. We’re not in the business of providing well-researched music. We’re simply in the business of selling our customers products.” Mays was inducted into the Radio Hall of Fame in 2004, but suffered a stroke the following year. He stepped down as Clear Channel’s chief executive officer and was succeeded by his son, Mark.
Bloomberg Media Chief Mayers Is Retiring. Having joined the company in 2001 as Bloomberg Radio’s station manager, Bloomberg Media global head of radio and television Al Mayers is retiring from the company. Announcing the news in a staff memo, Bloomberg Media chief executive officer M. Scott Havens and Bloomberg editor-in-chief John Micklethwait write, “Al has been a tireless leader at Bloomberg for over two decades, first in radio and now in his wider broadcast role. During COVID, it often seemed as if Al was single-handedly keeping us on the air. His retirement is a prompt for us to redesign the editorial side of Bloomberg Media – both in line with that philosophy and the broader changes in journalism and the media world. The lines between audio, video, print and live events have become ever harder to distinguish, especially as our audience decides when they want to watch, read or listen to our content. We need a unified approach not just to fit this world, but also to reflect the fact that Bloomberg Media is now an integrated global business, which surged almost 50% last year and has just realized another 24% increase in the first six months of 2022. So after Al leaves this month, David Merritt will become head of a new position, Bloomberg Media Editorial. [He] will oversee the editorial side of all of our media platforms – the website, all our audio and video, including BTV, radio, Quicktake, podcasts, events and our magazines. We are forever grateful for what Al has done for this company and wish him all the best in his next chapter on Cape Cod.” Mayers previously was general manager of Bloomberg Radio, overseeing the station’s programming, syndication and business operations. Michael Bloomberg named Mayers chief of Bloomberg’s global TV division in 2015.
Omnipresent air talent/media executive Nick Cannon will host next month’s (10/19) Marconi Radio Awards dinner during the NAB Show in New York. The ceremony returns in-person after a (COVID-caused) two-year hiatus. NAB executive vice president/industry affairs April Carty-Sipp comments, “NAB is excited to be joined by the talented Nick Cannon to honor the on-air voices and local stations that have shined brightest over the past year. We look forward to welcoming the broadcast community to this crowd-pleasing and lively celebration of the best in radio.” Ryan Seacrest will be presented with the NAB “Distinguished Service Award”; Paul and Fred Jacobs will receive the “National Radio Award.” Established in 1989 and named after inventor/Nobel Prize winner Guglielmo Marconi, the NAB Marconi Radio Awards are given to radio stations and outstanding on-air personalities to recognize excellence in radio. Nominees for “News/Talk Station of the Year” include: KNX, Los Angeles; KRMG, Tulsa; KTMY, Minneapolis; WKXW, Trenton (New Jersey); and WLW, Cincinnati. “Sports (Talk) Station of the Year” nominees include: KNBR, San Francisco; WBZ-FM, Boston; WIP, Philadelphia; WMFS, Memphis; and WXYT-FM, Detroit. Finalists for this year’s awards in all categories can be found here.
TALKERS News Notes. “Game Time With Boomer Esiason,” the syndicated TV interview show done by Audacy New York sports talk WFAN’s morning co-host, now has a podcast version. Introduced via Audacy’s 2400 Sports podcast studio, the standalone product will feature material not included in the broadcast version. Esiason remarks, “I’m really excited about the opportunity to expand our in-depth conversations with some of the biggest stars in sports through the launch of this new podcast. This show will enable us to dig deeper into what makes these icons tick and will deliver can’t-miss content for listeners across the country.” … Co-host of the podcast “For Colored Nerds,” Brittany Luse, succeeds Sam Sanders as host of NPR’s “It’s Been A Minute.” Vice president of programming & new content development Yolanda Sangweni notes, “Brittany is one of the most exciting and essential voices in pop culture podcasting. She brings deep curiosity, empathy, and joy to the mic and to her storytelling. We are beyond thrilled to be re-imagining ‘It’s Been A Minute’ with Brittany at the helm.” Luse states, “I’ve spent the entirety of my eight-year hosting career helping audiences to connect the dots between culture and current events. I look forward to continuing and expanding that work at my new home.” Formerly host of podcasts “The Nod” and “Sampler,” Luse will begin her new duties next month (10/7). … Following four months of being interim local host for New Hampshire Public Radio’s “All Things Considered,” Julia Furukawa has the job permanently. New Hampshire Public Radio president/chief executive officer Jim Schachter notes, “In Julia, we have a serious journalist in the ‘All Things Considered’ anchor chair. [She] connects with listeners across a broad, diverse spectrum; loves exploring New Hampshire; and understands that reporting the news is both a joy and a responsibility. Everyone at our studios knows she’s fun to be around, and now ‘ATC’ users can hear that.” Furukawa adds, “I came to NHPR [two years ago] thinking I’d mostly be behind the scenes, not behind the microphone. The team here has given me the chance to grow into a role I’ve always dreamt of being in; I couldn’t be more grateful and excited for what’s to come.” … Best known for her many reports from the front lines of world events, NPR international correspondent Anne Garrels has died at the age of 71. When Garrels arrived at NPR in 1988, she already had ten years of experience in television news at ABC, where she was bureau chief in both Moscow and Central America. Her NPR backdrops included the Soviet Union, Tiananmen Square, Bosnia, Chechnya, the Middle East, Iraq and Afghanistan. … VSiN launches three-hour (7:00 pm – 10:00 pm) weeknight sports betting content on iHeartMedia Providence news/talk WHJJ “News Radio 920.” In addition, Brent Musburger’s “Action Updates” will air twice a day. Meanwhile in Kansas City, Cumulus Media’s KCMO-AM “Talk Radio 710 AM” is airing short-form VSiN-produced betting features throughout the weekend. VSiN’s betting analysts will breakdown betting lines for the NFL’s Kansas City Chiefs, the AFC West and other big games on that week’s slate. Elsewhere, Salem Media Group Honolulu sports talk KGU & K236CR “Hawaii Sports Radio Network AM 760 & 95.1 FM” airs VSiN’s “Final Countdown with Stormy Buonantony & Matt Brown” at 11:00 am. … For the second year in a row – and fifth time overall – Syndicated Solutions’ “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” earns the SATW Foundation’s Lowell Thomas Award in the “Travel Audio – Radio” category. The hosts comment, “Week after week, [our team] helps us create the most diverse and engaging network radio program. Collectively, we love the world of travel and all that it encompasses; we’re truly thankful to the wonderful sponsors who are aligned with us. We look forward to continuing to keep engaging, enticing, entertaining and empowering travelers to go explore the world. When that happens, it has such a positive impact on travelers, the travel industry and our society in general. The powerful megaphone we have to successfully impact travel is a blessing that we don’t take for granted.” The program is heard on 495 affiliates.
Nine To Be Inducted Into The Massachusetts Broadcasters Association HOF. Among those to be honored are Eric Jackson from Boston public radio news/talk WGBH; former Boston Red Sox television play-by-play announcer Sean McDonough, most recently doing a select number of games on the Red Sox Radio Network; and one-time Boston Celtics Broadcasting president Gerald Walsh, who helped create Boston sports talk (and Red Sox radio flagship) WEEI. Massachusetts Broadcasters Association chair/Beasley Media Group Boston vice president and market manager Mary Menna remarks, “The Massachusetts Broadcasters Association is thrilled to be able to gather in person to celebrate these individuals’ lifelong achievements and contributions to our broadcasting community and to welcome them into the Hall of Fame.” Other inductees include Mike Baxendale and John O’Brien (“Bax & O’Brien”), who partnered together for over twenty years in Springfield on WAQY “Rock 102”; Laura Carlo, who did mornings for more than 25 years on Boston classical WCRB; Nancy Quill, a 38-year veteran on Boston adult contemporary WMJX “Magic 106.7”; WCVB-TV, Boston journalist Jorge Quiroga; and broadcast executive Paul Kelley, the recipient of the 2022 “Pioneer Award.” Hall of Fame committee chair Peter Brown explains that award is given “to an individual who has distinguished himself/herself over decades for lasting contributions made to the broadcast industry and through a leadership role in his or her particular craft. The award was established to recognize individuals who do not appear on-air, but their role helped influence and inspire the Massachusetts broadcast community to reach a pinnacle of excellence.” The Hall of Fame ceremony will be held next Thursday (9/22) at the Boston Marriott Quincy Hotel.
By Kevin Casey
IRVING, Tex. — The last few years have brought enormous change to the media landscape and one of the bright lights in the sea of change is what’s been happening at Salem Media Group. Officials at the company say its rise to prominence in the conservative media arena has been building for more than 10 years. In fact, in April 2019, The Hollywood Reporter published an article titled, “How Salem has Quietly Become a Giant in Conservative Media.” In the three-plus years since, the Irving, Texas-based company has continued that trajectory and in many eyes verifies the claims in that piece. When it comes to conservative media, it’s impossible not to see Salem’s giant footprint.
Key Networks and Bill O’Reilly Launch Nightly ‘No Spin News’ Program. A new, nightly one-hour program hosted by Bill O’Reilly and syndicated by Key Networks is launching in May. Dubbed “No Spin News,” the program is the next step for the one-hour show that has been airing weeknights at 9:00 on WABC, New York for over a year as “Common Sense with Bill O’Reilly.” Key Networks says the show is the number one show (Persons 12+) among talk-formatted radio stations in the New York DMA, MF 7PM-12Midnight, according to Nielsen. Key Networks syndicates O’Reilly’s radio shows “The O’Reilly Update,” “The O’Reilly Update – Morning Edition,” and “The O’Reilly Update – Weekend Edition” on more than 250 radio stations. O’Reilly says, “The incredible success of our nightly news analysis hour on WABC took me by surprise. I knew the product was strong, but the ratings are overwhelming. The folks caught up with us on the radio very quickly.” Key Networks COO Dennis Green says, “Stations have asked for more O’Reilly content and we are delivering! We are delighted to offer his ‘No Spin News’ program to radio stations every weeknight to get the latest news and information you won’t get anywhere else.”
Amber Athey Explains Exit from WMAL-FM’s ‘O’Connor & Company’ Show in Spectator Column. The Spectator Washington editor Amber Athey says in her column that her critics on the left have tried “every trick in the book” to drive her out of the industry but her exit from Cumulus Media’s news/talk WMAL-FM, Washington finally came as the company bowed “to the mob.” Athey was one of three rotating women co-hosts on the “O’Connor & Company” morning show led by Larry O’Connor. In early March she posted a tweet critical of Kamala Harris’ brown pant suit worn at the State of the Union address, comparing her to a UPS employee. After a period of time, she was informed by the company that the perception of the tweet was racist, and she was being let go for violating the company’s social media policy. In her piece she says, “This incident has destroyed the integrity and reputation of WMAL and Cumulus as hosts of conservative content. We spoke frequently about the dangers of censorship and cancel culture on our program, and yet here they are bowing to the mob. If I can be fired for making fun of the vice president’s outfit, every single host on a Cumulus station is in danger of losing their job at a moment’s notice. Political commentary is worthless if it can’t be used to speak truth to those in power without fear of professional consequences.”
Salem GM Mike Shields to Retire; Segar Kannan to Lead San Francisco Stations. Radio executive Mike Shields is retiring from his position as general manager for Salem Media Group’s San Francisco stations in June. The company is appointing current Portland cluster general sales manager Segar Kannan to lead the San Francisco operations. Salem CEO David Santrella says of Shields, “Mike has been leading Salem’s San Francisco cluster for 11 years and has built a solid team, terrific culture, and delivered growth in both revenue and operating income yearly. Mike has had a great run than includes nearly 50 years in media and he has been a pleasure to work with. We wish them a multitude of blessings!” Segar Kannan has served for 23 years with Salem. Santrella says, “He is a leader who has worked hard, driven his team to excellence in digital revenue and earned this opportunity at the next level of leadership.” The San Francisco cluster includes news/talk KTRB “860 AM The Answer,” business talk KDOW-AM “Wall Street Business Network,” and three Christian-formatted stations.
TALKERS News Notes. During this year’s MLB season, New York Yankees manager, Aaron Boone will appear regularly on Good Karma Brands’ sports talk station “ESPN New York.” Boone will join “The Michael Kay Show” each week on Thursdays during the 4:00 pm hour. Kay says, “We are thrilled that Aaron will join us every week on the show. Aaron is honest, self-effacing and will be able to answer the questions that rabid baseball fans have about the games. This will be a must listen for fans of any team.”…..iHeartRadio and Propagate Content announce a new podcast titled, “Return to the Shadows with Katherine McNamara and Dominic Sherwood.” The podcast will revisit “Shadowhunters,” the hit television fantasy series that launched the Freeform network and ran for three seasons, and whose premature ending sparked a worldwide #SaveShadowhunters campaign. Returning to their time as leading duo Clary Fray and Jace Wayland, McNamara and Sherwood will delve into the Shadow World, highlighting stories from the set, favorite plotlines, and the show’s legacy – kept alive by millions across the globe. The series debuts on April 11.
Russia-Ukraine War, the Economy/Inflation, Hunter Biden Investigation, IPCC Report, Midterms/Trump & the GOP, Jackson Confirmation, and Sacramento Shooting Among Top News/Talk Stories Yesterday (4/4). Russia’s ongoing invasion of Ukraine and the growing evidence of Russian war crimes; the American economy, high gas and food prices; the DOJ investigation into Hunter Biden’s foreign business activities; the UN’s IPCC issues dire climate change report; November’s midterm battle for control of Congress and Donald Trump’s influence within the GOP; the confirmation process for Supreme Court nominee Ketanji Brown Jackson; and the search for the shooters in Sunday’s deadly Sacramento attacks were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”
Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.
KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.
CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.
Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”
TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM. “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.
USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died. USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”
COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.