Industry News

State Broadcasters Associations Approve Resolution Asking Congress to Preserve Live Sports on Broadcast TV

The 50 state broadcasters associations adopted a resolution asking congress to re-examine the Sports Broadcasting Act of 1961 in order to “preserve broad fan access to sports programming as more games move behind streaming paywalls.” The National Association of Broadcasters applauds the move saying, “When the law was enacted, policymakers imgcould not have anticipated today’s streaming options. This resolution reflects growing concern that sports programming is increasingly fragmented across exclusive digital platforms, forcing fans to purchase multiple subscriptions, maintain reliable broadband access and navigate a maze of services just to follow their favorite teams. It calls on congress to assess whether these evolving distribution practices are covered under the law, serve the public interest and preserve broad fan access to sports programming.” NAB president and CEO Curtis LeGeyt says, “We commend the state broadcasters associations for their leadership and engagement on this important issue. Local television remains the only universally available video platform in America, delivering live sports, trusted local news, emergency information and essential public service to every community. Policymakers should put fans first and ensure that the future of sports distribution preserves broad access through free, local broadcast television.”

Industry News

LeGeyt Reiterates Need for Ownership Deregulation at NAB State Leadership Conference

During yesterday’s gathering of broadcasters in Washington, DC for the National Association of Broadcasters’ annual State Leadership Conference, NAB president and CEO Curtis LeGeyt delivered remarks to some 570 attendees, “outlining the urgent need to modernize outdated regulations that prevent local stations from competing on a level playingimg field with global technology platforms.” He underscored broadcasters’ unique and essential role in public safety, civic engagement and strengthening local democracy. Additionally, broadcasters heard from key policymakers shaping broadcast policy, including Sen. Ed Markey (D-MA), who spoke about the enduring value of broadcast radio and his leadership on the bipartisan effort to pass the AM Radio for Every Vehicle Act… and U.S. Rep. Richard Hudson (R-NC), chairman of the House Energy and Commerce Subcommittee on Communications and Technology, who spoke about the need for broadcast ownership rules to reflect today’s landscape and the importance of keeping AM radio in cars.

Industry News

FCC Seeking Public Comments on Sports Broadcasting Practices and Marketplace Developments

The FCC’s Media Bureau is asking for the public’s comments on the current state of sports broadcasting. In making the announcement, the Commission says, “Many games are still available for free over broadcast TV, but there has been a surge in recent years of games going behind the paywalls of various streaming services.  While this can increase the number of games and sports available to fans, many consumers today find it more difficult to find the events they want to watch and are now paying to sign up for one or more video distribution platforms that consumers can find difficult to navigate.”

With that said, it is asking for consumers to “address the current and emerging trends in the distribution of live sports programming.  How does the present marketplace benefit or harm consumers?  How does theimg recent trends towards fragmentation facilitate or inhibit the ability of local broadcast television stations to meet their public interest obligations, including their production of local news and reporting?  In what ways is the marketplace continuing to evolve and how will future changes impact consumer access to free over-the-air news and information, including public safety information?”

NAB president Curtis LeGeyt issued the following statement in response: “NAB thanks Chairman Carr for his leadership in examining the rapid changes in the sports broadcasting marketplace and what they mean for American viewers and local communities.

“Consumer access to premier games through free, over-the-air television has long been a cornerstone of the American sports fan experience. As distribution becomes more fragmented across streaming services and paywalls, fans face higher costs and greater confusion just to follow the teams they care about. Local broadcasters provide the widest reach for live events, bringing fans together to celebrate their favorite teams.

“As the Commission evaluates these marketplace trends, it is important to ensure that local stations have a fair opportunity to compete for premium sports rights. That includes modernizing outdated ownership restrictions that limit broadcasters’ ability to achieve the scale necessary to compete in today’s media marketplace. We look forward to participating in this proceeding and providing real-world insight into how disruption in the media landscape is affecting viewers and local stations.”

Industry News

Local Broadcasting Injects $1.19 Trillion into U.S. GDP

A study by Woods & Poole Economics, Inc. with support from BIA Advisory Services reveals that local broadcasting “fuels $1.19 trillion in Gross Domestic Product (GDP) and supports 2.46 million jobs nationwide. The study says that $437 billion of that is attributable to radio. The study also projects broadcasting revenues through 2028 and concludes that for 2026, U.S. radio’s gross revenue is estimated to beimg $12.54 billion – with $10.15 billion from over-the-air revenue and $2.39 billion from digital revenue. NAB president and CEO Curtis LeGeyt comments, “No other industry gives more to Americans for free. Local stations provide trusted journalism, life-saving emergency alerts and the sports and entertainment that bring our communities together. This report reinforces that broadcasters are not only essential to our democracy and daily lives, but to the strength of our economy, as well.” The study goes on to reveal that “local broadcasting’s economic ripple effect extends deep into other sectors — from construction to retail — adding another $134 billion in GDP and supporting nearly 776,000 additional jobs.” LeGeyt adds, “Broadcasting is more than a business model; it is a civic model. This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of zip code or income level.”

Industry News

TALKERS News Notes

AWMF Announces Gracies Call for Entries. The AWM Foundation is now accepting entries for the 51st Annual Gracie Awards. AWMF says, “For over five decades, these awards have celebrated outstanding programming by, for, and about women — while funding scholarships and programs that support the next generation of women in media.” All information related to the Call for Entries including entry descriptions and full list of categories can be found here.

NAB Reveals Marconi Awards Hosts. The National Association of Broadcasters announces today that iHeartMedia’s “Elvis Duran and the Morning Show” co-hosts Danielle Monaro and Medha Gandhi will host the 2025 NAB Marconi Radio Awards, taking place at The Edison Ballroom on October 21, the evening before NAB Show New York kicks off.  NAB president and CEO Curtis LeGeyt says, “Danielle and Gandhi represent everything that makes local radio special — personality, authenticity and a genuine connection with their audiences.”

Industry News

NAB to Host Next BFoA Media Mixer

The Broadcasters Foundation of America announces that the next Media Mixer will take place at NAB headquarters in Washington DC on Thursday, November 6, from 4:30 pm to 7:00 pm and will be hosted by NAB president and CEO Curtis LeGeyt, with special guests Kelly O’Donnellimg of NBC and Hubbard Radio president and general manager Joel Oxley. The Media Mixer series is designed to “celebrate the camaraderie of the broadcasting community and bring to light the charitable mission of the BFOA to provide a lifeline to colleagues in acute need from illness or disaster.” BFoA chair Scott Herman says, “We thank the NAB for providing this impressive event space at their headquarters, and we’re grateful to Curtis, Kelly, and Joel for their support in making this event a success for all attendees. Our Media Mixers bring together junior and senior level broadcast professionals and on-air celebrities, while raising the profile of our mission to help every broadcaster who qualifies for aid.” Registration for the event is required and you can do that here.

Industry News

LeGeyt Issues Strong First Amendment Defense

National Association of Broadcasters president and CEO Curtis LeGeyt issued a statement on Saturday (9/21) addressing the First Amendment in light of the Jimmy Kimmel suspension controversy. He stated, in part, “Let me first state affirmatively that broadcasters must be able to make decisions about the content onimg our airwaves free from government influence. The First Amendment affords our stations – and all Americans – this fundamental right, and the mere perception that broadcasters acted because of undue pressure is a problem for our credibility and the trust we have built with our audiences.

“Unfortunately, government pressure on media to cover events in a particular way is not new and it has come from both political parties. During the Obama administration, journalists decried the use of the Espionage Act to investigate reporters and demand their confidential sources. Under the Biden administration, reporters faced growing barriers to access, and local affiliate stations were targeted based on the actions of cable news networks. Today, we continue to see veiled threats suggesting broadcasters should be penalized for airing content that is contrary to a particular point of view.

“These attempts were wrong then, and they are wrong now.

“The First Amendment makes clear that broadcasters – not the government – bear the responsibility for editorial decisions. Local radio and television stations take this obligation seriously, working every day to reflect the unique and diverse needs of our communities, especially on sensitive issues. This is what makes local stations the most trusted sources of information. Ultimately, broadcasters are accountable to the viewers and listeners we serve.” See his full comments here.

Industry News Sarugami

AM Radio Bill Speeds Through Markup in Congress

The House Energy and Commerce Committee advanced the “AM Radio for Every Vehicle Act” during a full committee markup on a 50-1 vote. The bill now goes to the House floor for a vote. Amendments to the bill include a shortening of the sunset of the proposed law from 10 to eight years as well as the bill now directing the Government Accountability Office to study the potential impacts of the requirement on automotive innovation and vehicle safety, as well as the feasibility of alternative emergency alert systems. National Association of Broadcasters notes that public sentiment if behind the bill as a recent survey indicates 83% of respondents strongly support keeping AM radio in new cars so drivers can access free emergency warnings and public safety information while on the road. NAB president and CEO Curtis LeGeyt says, “Today’s decisive committee vote sends a clear message: AM radio remains essential to public safety, and every American deserves access to it in their car. We thank Chairmen Guthrie and Bilirakis, Ranking Member Pallone and members of the committee for overwhelmingly advancing this bipartisan legislation. Policymakers and consumers alike recognize AM radio’s essential role in delivering emergency alerts and reliable information when it matters most. We urge House and Senate leadership to move swiftly to pass this bill and preserve this vital service for the American public.”

Industry News

NAB Fires Up Campaign to Modernize Ownership Rules

The National Association of Broadcasters is urging Congress and the Federal Communications Commission to modernize decades-old broadcast ownership rules. news, emergency information and the live sports that bring communities together. Since April, NAB’s campaign has aired nearly a quarter million television andimg radio spots across 192 media markets, generating more than 1 billion impressions and $43 million in airtime from TV and radio stations. NAB president and CEO Curtis LeGeyt says, “Local stations are serving communities with live sports, trusted local news and life-saving emergency coverage – all available for free to every American. But outdated rules are shackling these stations from growing and innovating at a time when Big Tech operates with limitless scale and zero public interest obligations. Consumers deserve more – not fewer – local journalists on the ground and live sporting events accessible without a subscription. The FCC must act quickly to level the playing field so broadcasters can continue investing in the content communities rely on most.”

Industry News

NAB: Support for AM Radio Bill Surges

National Association of Broadcasters says that congressional support for the AM Radio for Every Vehicle Act accelerated during the August congressional recess, with the bill now backed by 280 bipartisan cosponsorsimg in the U.S. House of Representatives and a filibuster-proof 61 in the U.S. Senate. NAB president and CEO Curtis LeGeyt says, “We thank the growing, bipartisan group of lawmakers standing up for their constituents who depend on AM radio. This support demonstrates a deep understanding that AM radio remains an essential lifeline for emergency alerts, local news and community connection. With significant momentum behind this bill, NAB urges House leadership to bring it to the floor without delay and preserve this vital service for the American public.”

Industry News

Mike McVay to Receive National Radio Award

National Association of Broadcasters announce that Mike McVay will be honored with the 2025 NAB National Radio Award. NAB president and CEO Curtis LeGeyt says, “NAB is thrilled to recognize Mike forimg his remarkable contributions to the radio industry over the past four decades. Mike’s deep expertise, creative vision and unwavering commitment to excellence have shaped countless careers, inspired new generations of broadcasters and driven innovation in every corner of the audio industry. His ability to nurture talent and create programming that resonates with audiences makes him a most deserving recipient of this year’s National Radio Award.” McVay is president of McVay Media and recently served as EVP of content and programming for Cumulus Media and the Westwood One radio network. NAB says the celebrated media strategist, programmer, talent coach and industry leader will receive this prestigious accolade during the NAB Marconi Radio Awards at the 2025 NAB Show New York.

Industry News

Court Vacates Biden-Era TV Regs; Doesn’t Do Same for Radio

On Thursday (7/24), the U.S. Court of Appeals for the Eighth Circuit vacated key portions of the FCC’s 2023 order from its 2018 Quadrennial Review, including the so-called “top-four prohibition” regarding televisionimg station ownership. NAB president and CEO Curtis LeGeyt issued a statement expressing his pleasure with that move but said he’s disappointed the Court didn’t do the same for radio. LeGeyt says, “At the same time, we are disappointed that the court stopped short of addressing the decades-old radio ownership restrictions that defy economic reality and weaken broadcasters’ ability to compete, invest in local journalism and serve their communities. Fortunately, FCC Chairman Brendan Carr has long been a champion for empowering local stations, and we look forward to working with this FCC to modernize its local radio ownership rules and ensure local broadcasters can thrive in the communities they serve across the nation.”

Industry News

Majority of Reps Sign on to AM Radio Bill

The National Association of Broadcasters says that the AM Radio for Every Vehicle Act has reached the key milestone of a majority of the U.S. House of Representatives cosponsoring the legislation. NAB President and CEO Curtis LeGeyt, states, “Securing 218 cosponsors in the U.S. House of Representatives, alongside a filibuster-proof 61 cosponsors in the Senate, marks a pivotal milestone for the AM Radio for Every Vehicleimg Act and underscores AM radio’s enduring value to the American people. For more than a century, AM radio has been a lifeline, delivering trusted news, local sports, crop reports and emergency information when and where it matters most. From rural communities to urban centers, from first responders to everyday commuters, over 80 million Americans rely on this free, local service to stay informed and safe every month. NAB thanks Reps. Gus Bilirakis (FL-12) and Frank Pallone (NJ-06) for championing this legislation, and the bipartisan coalition of lawmakers who recognize AM radio’s essential role in communities across the country. We look forward to continuing our work with the Energy and Commerce Committee and House leadership to advance this bill without delay.”

Industry News

NAB Lauds Court Ruling in Google Anti-Trust Case

A federal judge in Virginia is agreeing with the Justice Department’s charge that Google operates with “monopoly power” in its internet advertising business. The ruling by District Judge Leonie Brinkema stated in part that by linking the ad server and publisher ad exchange businesses together, the company was able to create and keep monopoly power in those two markets. Google will appeal the ruling. NABimg president and CEO Curtis LeGeyt commented on the ruling saying, “Today’s decision affirms what local broadcasters and other publishers have long known: Google has used its dominance in the online advertising marketplace to disadvantage content creators and tilt the playing field. We commend the Department of Justice for taking on this critical case. As policymakers and regulators consider the implications of this ruling, we urge them to recognize that the same Big Tech dominance harming digital publishers is also undermining the advertising revenue local broadcasters rely on to serve their communities. We are encouraged that the FCC, under Chairman Carr’s leadership, is taking steps to modernize its rules and look forward to swift action that begins to level the competitive playing field.”

Industry News

NAB Files 80 Pages of Comments for FCC Deregulation

The National Association of Broadcasters says it filed comprehensive comments with the Federal Communications Commission in response to the agency’s call for public input under its “Delete, Delete, Delete” initiative. NAB says its filing “urges the FCC to seize this moment to fundamentally modernize itsimg regulatory framework, beginning with long-overdue reforms to the national television ownership cap and the local radio and TV ownership rules. NAB president and CEO Curtis LeGeyt states, “This is a moment for bold ideas, and NAB is proud to lead the charge. The FCC’s rules should reflect today’s media landscape, not one from decades past. Our filing lays out a clear, actionable path to modernize regulations and empower local radio and TV stations to better serve their communities. We appreciate the Commission, especially Chairman Carr, for launching this important effort. Reforming outdated ownership rules is the essential first step to strengthening local journalism and ensuring broadcasters can continue to survive.” See the entire filing here.

Industry News

BFoA Presents Leadership Awards

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The Broadcasters Foundation of America held its annual breakfast and awards ceremony at the close of NAB2025 in Las Vegas on Wednesday to honor industry leaders for their dedication and vision. Pictured above (l-r) are Leadership Award honorees (other award honorees are noted) Curtis LeGeyt, president & CEO, NAB; Valari Dobson Staab, chairman, NBCUniversal Local; Chris Forgy, president & CEO, Saga Communications; Dennis Lyle, president & CEO, Illinois Broadcasters Association; Richard Bodorff, senior counsel, Wiley (Chairman’s Award); Scott Herman, chairman, Broadcasters Foundation of America (Lowry Mays Excellence in Broadcasting Award); Susan Larkin, former COO, Audacy; David Kantor, former CEO of Urban One’s Radio Division; with Tim McCarthy, president, Broadcasters Foundation.

Industry Views

Monday Memo: NAB Show, Survive and Thrive

By Holland Cooke
Consultant

imgHello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.

“If you’re here, you’ve already defied the odds.” 

National Association of Broadcasters president & CEO Curtis LeGeyt congratulated attendees at a perennial event that – on its own – paid for the trip, the NAB Show Small and Medium Market Radio Forum. As big corporate owners make big trade press headlines in big markets, the mojo in the minor leagues is downright invigorating.

Picture speed-dating for great ideas. The room is set up with roundtables. Each half-hour, attendees share what’s working back home, then rotate. Table topics included, “The Secret to Radio’s Digital Ad Success is Being Local First,” and “Podcasting Strategies for Radio,” and “Monetizing High School Sports,” and there were heartwarming stories about “Developing Your Community with Events and Social Media.” And, yes, THE most popular table – to which participants dragged chairs from elsewhere: “AI’s Use Throughout Your Station.”

Did you know that May is National Small Business Month? And National Small Business Week is May 4 to 10? Plan now to do what these plucky broadcasters shared ideas for doing: Use your broadcast and digital assets and your local engagement to, in NAB Show speak: “Unlock the Power of the Creator Economy.”

im

“A connection on LinkedIn is worth a hundred on Instagram.”

As corporate cost cuts continue, I’ve been collecting and sharing opportunities. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. And in last week’s column I recommended and demonstrated some valuable and FREE tools.

Now – courtesy of ThinkTAP’s Richard Harrington – a road map for selling your services. Here’s the deck from his super-useful session “Working with Brands: How to Get Your Foot in the Door and Stay There.” And don’t let the term “brands” scare you. Think local businesses.

Sampler:

— Your prospects crave the sort of engagement that successful on-air people have accomplished. “Build your Email list!” Harrington urges.
— Then, take every opportunity to engage. Important: “Reply to people who replied” to something you have posted. “Such a small percentage do reply that this makes their day.”
— “Do what you can to pull audience into a place you can control.” Anyone working in the industry we used to call “radio” now needs to be facile with social media and podcasting and video. So, use those skills and tools to “create content that can be used by the brand.”
— Especially opportune: demonstrate how to use what your client sells.

New to selling your services? Generous with his experience, Harrington’s deck will suggest lots of transactional technique.

Our industry, like ‘Vegas, is ever-changing yet timeless.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

NAB: SBAs Support Local Radio Resolutions

National Association of Broadcasters says that state broadcasters associations representing all 50 states, plus DC and Puerto Rico adopted two resolutions. The first resolution urges members of Congress to support the Local Radio Freedom Act, which opposes any new performance fee on local radio stations.img NAB says, “Local radio stations provide trusted news, sports and entertainment to their communities free of charge, but stations’ ability to do so would be greatly threatened if faced with a new performance tax, on top of the hundreds of millions of dollars local stations already pay each year in copyright and streaming fees.” The second resolution calls on legislators to support the AM Radio for Every Vehicle Act that would ensure the continued availability of AM in all newly manufactured vehicles. NAB president and CEO Curtis LeGeyt comments, “On the heels of an incredibly successful State Leadership Conference, where over 560 local TV and radio broadcasters traveled to Washington, DC to meet with lawmakers on Capitol Hill, congressional support for local radio is strong. State broadcaster associations play a pivotal role in our advocacy efforts, and I am proud to see the collective unity behind these resolutions.”

Industry News

Broadcasters Foundation Announces Awards Recipients

The Broadcasters Foundation of America announces the recipients of the 2025 Leadership Awards, the Lowry Mays Excellence in Broadcasting Award, and the Chairman’s Award in advance of the BFOA Annual Breakfast set for Wednesday, April 9 in the Encore Resort during the NAB Show in Las Vegas. The 2025img Leadership Award honorees are: Chris Forgy, president & CEO, Saga Communications; David Kantor, former CEO of Urban One’s Radio Division; Curtis LeGeyt, president & CEO, NAB; Susan Larkin, COO, Audacy; Dennis Lyle, president & CEO, Illinois Broadcasters Association; and Valari Staab, chairman, NBC Universal Local. The 2025 Lowry Mays Excellence in Broadcasting Award honoree is Scott Herman, former COO, CBS Radio, and chair, Broadcasters Foundation of America. The2025 Chairman’s Award honoree is Richard Bodorff, senior counsel, Wiley Law.

Industry News

NAB’s LeGeyt: Now is a “Challenging Time to Be a Broadcast Journalist”

National Association of Broadcasters president and CEO Curtis LeGeyt spoke at The Media Institute’s 2025 Communications Forum yesterday (2/19) and addressed a number of issues including NAB’s belief that the Federal Communications Commission’s broadcast ownership rules need to be modified. However, he also addressed what he called the “elephant in the room.” “This is a challenging time to be a broadcast journalist.img It’s not easy to report on the deluge of information (and misinformation on social media) that is shaping our world. Especially in cutting through polarized rhetoric to find the truth. And yet, there has never been a more critical time to arm Americans with the facts and let them make their own decisions. To fulfill this mission, our newsrooms must be able to report without fear or favor. This isn’t just a constitutionally protected right – it is fundamental to serving our communities. And it’s a right we’ve had to defend time and time again since our country’s founding. Efforts to limit the ability of broadcasters to report the facts hinders the public’s right to know and chills free speech. Americans deserve the full and fair reporting that broadcasters provide and NAB strongly defends our members’ First Amendment rights and their vital role in maintaining an informed public. Our democracy relies on journalists’ ability to report the news without the risk of government retribution. In a media environment flooded with social media misinformation and cable news politicization, this role has never been more important.”

Industry News

TALKERS News Notes

FOX News Channel’s “Gutfeld!” – hosted by Greg Gutfeld – will broadcast live at 11:00 pm ET each night following the network’s coverage of the Democratic National Convention in Chicago. From August 19 through 22, the program (which is usually taped earlier in the day) will be joined live by a studio audience in New York City for the first time ever.

Audacy’s sports talk WEEI-AM/FM, Boston and the New England Patriots announce a multi-year extension to their broadcast partnership that includes the continuation of exclusive “Patriots Monday” and “Patriots Friday” programming, featuring head coach Jerod Mayo and Patriots players. This year marks the 30th season of the partnership between WEEI and the Patriots, which began in 1995.

The latest episode of Benztown president Dave “Chachi” Denes’ podcast “Chachi Loves Everybody” features a conversation with National Association of Broadcasters president and CEO Curtis LeGeyt.

Industry News

House Subcommittee Sends AM Radio Act to the Full House

The House Energy and Commerce Subcommittee on Innovation, Data and Commerce successfully marks up the “AM Radio for Every Vehicle Act,” sending it to the full House of Representatives for a vote. Subcommittee chair Rep. Gus Bilirakis (FL-12) stated, “At our legislative hearing, we heard from ourim witnesses about the importance of having a robust emergency alert and public safety communications infrastructure. Further, rural and underserved Americans still enjoy listening to AM radio broadcasts for their diverse viewpoints. Given AM radio’s significant reach as a medium, much of it taking place in vehicles, we immust ensure it remains a readily available option for all Americans, particularly as we approach hurricane season.” In response NAB president and CEO Curtis LeGeyt states, “NAB applauds today’s markup and passage of the ‘AM Radio for Every Vehicle Act.’ This critical legislation ensures that the 82 million Americans who rely on AM radio each month will continue to have access to diverse programming, local news and essential emergency information. AM radio is the backbone of our Emergency Alert System, providing timely alerts and information during disasters and emergencies, ensuring that critical communication remains available even when cell and broadband services fail.”

Industry News

House Committee to Hold Markup on AM Radio Legislation

House Energy and Commerce Committee Chair Cathy McMorris Rodgers (R-WA) and Innovation, Data, and Commerce Subcommittee Chair Gus Bilirakis (R-FL) are holding a markup of three bills – including the AM Radio for Every Vehicle Act – tomorrow (5/23) at 10:00 am ET. The markup is the key formal step a committee takes for the bill to advance to the floor. NAB president and CEO Curtis LeGeyt says, “With more than 310 bipartisan cosponsors in the House and Senate, the AM Radio for Every Vehicle Act demonstrates overwhelming support in Congress for the critical role of AM radio in America’s public safety infrastructure. The nation’s broadcasters are grateful for Congress’s continued commitment to AM radio as they work to ensure this bill is passed and enacted into law for the benefit of all consumers.”

Industry News

TALKERS News Notes

The NAB launches the 2024 Election Toolkit – an online resource that provides local television and radio broadcasters with tips and resources to combat misinformation, drive get-out-the-vote efforts and cover local, state and federal elections. NAB president and CEO Curtis LeGeyt states, “Research suggests only about a third of Americans believe the upcoming 2024 election will be both honest and open, and nearly two-thirds believe that disinformation will influence the outcome. Broadcasters’ trusted local journalism combats the overwhelming tide of misinformation and disinformation online, making our role in providing accurate information this election season more important than ever.” Check it out here.

Former President Donald Trump sat down for a wide-ranging interview with WABC, New York’s Sid Rosenberg, on the “Sid and Friends in the Morning” program. Trump talked about his stance on abortion, the war in Gaza and his bid to win the White House this November.

Cumulus Media and MLB’s Los Angeles Dodgers agree to renew their partnership to air Dodgers games on KYVB, Oxnard-Ventura.

Cumulus Media’s Westwood One is the official network audio broadcast partner of the NCAA, and will once again be home to every game in the NCAA Division I Men’s Basketball Tournament. Westwood One will present each game through the National Championship on April 8.

Industry News

NAB Releases AM Radio Report

The National Association of Broadcasters today released a report detailing the public safety importance of AM radio, which serves as the backbone of the Emergency Alert System. NAB is releasingim the report as momentum grows in Congress for legislation to ensure AM radio is accessible to the public in all vehicles. NAB president and CEO Curtis LeGeyt states, “When disaster strikes, AM radio has proven time and again its invaluable role as a source of factual, authoritative, up-to-the-minute information that saves lives. It is also a home to a diversity of programming that is often unavailable on other mediums and particularly important to otherwise underserved communities. It is critical that Congress address the need for AM radio capability in vehicles to ensure Americans can turn to local AM stations when they need them the most.” See the report here.

Industry News

NAB’s LeGeyt Testifies on AI Impact on Broadcasters

NAB president and CEO Curtis LeGeyt testified before the U.S. Senate Judiciary Committee’s Subcommittee on Privacy, Technology and the Law yesterday (1/10) at the hearing, Oversight of A.I.: The Future of Journalism. LeGeyt testified that while broadcasters embrace technologies thatim can advance their mission and enable them to better-serve communities with quicker alerts and more local news, he shared broadcasters’ concerns about AI without appropriate guardrails in place. He presented three primary concerns; 1) that the use of broadcasters’ news content in AI models, without authorization, diminishes their audience trust and their reinvestment in local news; 2) the use of AI to doctor, manipulate or misappropriate the likeness of trusted radio or television personalities risks spreading misinformation or even perpetrating fraud; and 3) the rising prevalence of deepfakes make it increasingly burdensome for both newsrooms and users to identify and distinguish legitimate, copyrighted broadcast content, from the unvetted and potentially inaccurate content being generated by AI.

Industry News

NAB Sides with Canadian Broadcasters in Meta News Blocking

The National Association of Broadcasters, in response to Meta blocking news on Facebook and Instagram for Canadian users after the passage of Canada’s Online News Act, joins the Canadian Association of Broadcasters in decrying the move. NAB president Curtis LeGeyt and CAB president Kevin Desjardins say in a joint statement, “As national associations representing broadcasters in the U.S. and Canada, the Nationalim Association of Broadcasters and the Canadian Association of Broadcasters strongly urge lawmakers to support legislation that enables news providers to negotiate with dominant digital platforms for fair terms and conditions when our content appears on their platforms. Meta – a nearly trillion-dollar company – repeatedly chooses to restrict news content for its users to avoid compensating news producers for the value it gains on their vital journalism. These retaliatory tactics demonstrate Meta’s monopolistic dominance over the advertising marketplace and its ability to dictate how radio and TV broadcasters, newspapers and others can reach audiences online. Rather than working to ensure its users have access to trusted news and information, Meta is holding news content on its platform hostage. Policymakers should not reward Meta’s coercive behavior. At a time when misinformation, disinformation and AI-generated content proliferate online, the future of democracy relies on the accessibility of fact-based, trustworthy journalism.”

Industry News

Senate Commerce Committee Passes AM Radio Bill

Today (7/27), the Senate Committee on Commerce, Science and Transportation held an executive session to consider numerous bills and passed the AM Radio for Every Vehicle Act to move to the next step toward becoming law. NAB president and CEO Curtis LeGeyt comments, “NAB applauds today’s Senate Commerceim Committee passage of the AM Radio for Every Vehicle Act. This legislation will ensure that the tens of millions of AM radio listeners across the country retain access to local news, diverse community programming and emergency information. Moreover, this legislation enables AM radio’s continued role as the backbone of the nation’s Emergency Alert System. We thank Sens. Markey and Cruz, Chair Cantwell and the bipartisan cosponsors of this bill for their leadership to safeguard AM radio’s pivotal role in keeping the public informed when disaster strikes. We urge swift passage of this important legislation.”

Industry News

Save AM Radio in Cars Legislation Introduced

The bill – sponsored by a bi-partisan, bi-cameral group including Senators Ed Markey (D-MA), Ted Cruz (R-TX),Tammy Baldwin (D-WI), Deb Fischer (R-NE), Ben Ray Luján (D-NM) and J.D. Vance (R-OH), and Representatives Josh Gottheimer (D-NJ-5), Bruce Westerman (R-AR-4), Tom Kean, Jr. (R-NJ-7), Rob Menendez (D-NJ-8) and Maria Gluesenkamp Perez (D-WA-3) – would “direct federal regulators to require automakers to maintain AM broadcast radio in their new vehicles at no additional charge.” Specifically, the bill would do three things: 1) Direct the National Highway Traffic Safety Administration (NHTSA) to issue a rule that requires automakers to maintain AM broadcast radio in their vehicles without a separate or additional payment, fee, or surcharge; 2) Require any automaker that sells vehicles without access to AM broadcast radio before the effective date of the NHTSA regulation to clearly disclose to consumers that the vehicle lacks access to AM broadcast radio; and 3) Direct the Government Accountability Office (GAO) to study whether alternative communication systems could fully replicate the reach and effectiveness of AM broadcast radio for alerting the public to emergencies. NAB president and CEO Curtis LeGeyt comments, “NAB commends Sens. Markey, Cruz, Baldwin, Fischer, Luján and Vance, and Reps. Gottheimer, Westerman, Kean, Menendez and Gluesenkamp Perez, for their leadership in advocating for AM radio listeners. This legislation ensures that the tens of million Americans who depend on AM radio for news, entertainment and critical safety information each month can continue to have access to this reliable communications medium. As the backbone of the Emergency Alert System, AM radio is instrumental in promptly disseminating vital information across all mediums during crises, ensuring that communities remain safe and well-informed. America’s local broadcasters applaud the bill’s authors and supporters for recognizing AM radio’s critical role in our nation’s public safety infrastructure.”

Industry Views

Monday Memo: NAB Show 2023

By Holland Cooke
Consultant

The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”

Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82 million reasons to keep AM radio in cars”

— 82,346,800 Americans listen to AM radio monthly.

— One out of three American radio listeners are reached monthly by AM radio.

— 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.

 

As he presented “The State of Media, Audio and Marketing,” attendees were screen-shooting every slide in Pierre’s deck, so he offered to share (PBouvard@WestwoodOne.com). This must-see data explains and validates what he calls “The Two Jobs of Marketing: Converting Existing Demand and Creating Future Demand,” powerful ammo station reps can use to nudge advertisers who only tout special sales to instead use radio on-an-ongoing-basis.

— “If an apple orchard represents a brand’s entire customer base, converting existing demand = picking ripe apples (customers that are ‘in market’).” Those are, for instance, what he called the “3% who are looking to buy a car right now,” who will respond to the dealer’s caricature sale spots. As for the other 97%…

“If an apple orchard represents a brand’s entire customer base, creating future demand = planting new trees. It takes time and patience for new trees to bear fruit.” Thus, the worth of “emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of our brand that will influence future purchase decisions.”

 

Help Wanted!

Two discussions I took part in during the Small-Medium Market Forum echoed a unison I’m hearing everywhere: Where do we find on-air talent and salespeople?

— In the talent roundtable Mike McVay led, participants tended to think-young, swapping ideas for identifying entry-level candidates, possibly now podcasting. Or think-older. One participant mentioned a retired schoolteacher, comfortably pensioned, now cheerfully on-air, working fewer than 40 hours.

— The part-timer’s opportunity also came up on the sales side, in a roundtable led by Midwest Communications’ president Peter Tanz. As with industry in general post-pandemic, flexible arrangements help. And Tanz urged “Use your air, with ‘more cowbell.’” Meaning not only advertise for sellers on-air (where you’ll be talking to people who know the station); and he also suggested airing Employee Recognition salutes, of off-air staffers, which make the station sound like an appreciative employer.

— I read attendees a Help Wanted-Sales spot that has been productive at client stations, which I’ll share with you too. Simply Email me at talkradio@hollandcooke.com

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

Local News Matters Most

By Holland Cooke
Consultant

Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Industry News

TALKERS News Notes

— The Akron Beacon Journal reports that former WNIR-FM, Akron evening talk host Jim Isabella is running for mayor of Akron. Isabella exited the Media-Com news/talk station last year. Isabella is running as a Republican and it’s been 40 years since the city’s been led by a GOP mayor.

— The National Association of Broadcasters is celebrating its 100th year as an advocacy association for America’s broadcasters. The 2023 NAB Show Centennial Celebration is scheduled to take place April 15 – 19 in Las Vegas and will commemorate 100 years since the first NAB Show in 1923. NAB president and CEO Curtis LeGeyt says, “This year marks our century-long legacy of advocating on behalf of America’s broadcasters and driving global innovation and industry growth through NAB Show. We invite the entire NAB community, including broadcasters and content professionals from around the world, to join us for the Centennial Celebration as we honor our rich history, recognize our unparalleled impact and celebrate our next 100 years.”

Audacy, via its partnership with BetMGM and the BetQL Network, will broadcast live from the newly opened BetMGM Sportsbook located next door to State Farm Stadium during the week of February 6-10 leading up to the NFL’s Super Bowl XLVII.

— Tomorrow (1/17), Podbean hosts the free webinar “Creating a Podcast Network For Your Niche with The Pharmacy Podcast Network” with guest Todd Eury, CEO of The Pharmacy Podcast Network. The program will discuss how The Pharmacy Podcast Network started, best practices and tips for starting your own podcast network, how to build audience trust and hone in on your podcast niche.