Industry News

“The Benny Show” Joins Cumulus Podcast Network

Cumulus Media’s Westwood One announces that “The Benny Show” – hosted by award-winning creator, streamer, and podcaster Benny Johnson – joins the Cumulus Podcast Network. WWO says that Johnsonim has amassed “a combined 12 million subscribers across platforms. ‘The Benny Show’ has become a go-to platform for the next generation of news consumers and creators alike. The program features commentary and exclusive interviews with special guests including presidential candidates, world leaders, cultural icons and Hollywood actors.” Under Westwood One’s leadership, the Cumulus Podcast Network distributes, markets, and monetizes “The Benny Show” exclusively with this new partnership. WWO president Collin R. Jones says, “As the Cumulus Podcast Network further expands into video, ‘The Benny Show’ is a natural addition to our portfolio of personality-driven talk shows. Benny is well known on YouTube as a strong and independent voice in conservative talk. He challenges mainstream opinions with cutting-edge insight and straightforward questions, capturing both listeners and partners with his streamlined, frank approach.”

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Podtrac Releases Podcast Ranker for June

The latest U.S. podcast ranker from Podtrac (based on unique U.S. monthly audience for participating shows) is released for the month of June and the top five shows remain in the spots they occupied in May –im The New York Times’ “The Daily” at #1, NPR’s “NPR News Now” and “First Up” at #2 and #3, respectively, NBC News’ “Dateline NBC” at #4 and Wondery’s “Morbid” at #5. FOX Audio Network’s “FOX News Hourly Update” rose one spot to the #6 rank, and Cumulus Podcast Network’s “Shawn Ryan Show” moved up seven places to finish at the #13 spot. See the complete ranker here.

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Mark Levin Extends Relationship with Cumulus Media

Cumulus Media and talk radio host Mark Levin extend their deal for Levin to continue hosting both his syndicated radio program on Westwood One and his podcast, “Mark Levin Audio Rewind,” on the Cumulusim Podcast Network for multiple years. Additionally, Levin will also develop and host an all-new show for the network, his first ever original content podcast series. Levin’s radio show airs live from 6:00 pm to 9:00 pm nightly on close to 400 affiliate stations. He says, “This has been my radio home for 23 years, and I am more excited than ever – especially during these tumultuous and historic times – to continue my relationship with my first-rate broadcast partners for many years to come. I understand my obligation is to serve the millions of patriotic Americans in the audience. I am blessed to do what I do, and I am committed every day to providing detailed analyses of current events along with historic context, commentary, and my in-depth perspectives to deliver the very best broadcasting I am able to share with our many listeners.”

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“NPR News Now” Stays Atop Triton Digital Podcast Ranker

Triton Digital releases its U.S. Podcast Ranker (based on weekly average downloads for participatingim podcasts) for April 2024 and NPR’s “NPR News Now” retains its #1 rank, followed by sister program “Up First” at #2 and audiochuck’s “Crime Junkie” at #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one place to #6, Salem Podcast Network’s “The Charlie Kirk Show” sliding back one place to #17, and Cumulus Podcast Network’s “The Mark Levin Show” also moving back one spot to #28. See the complete ranker here.

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TALKERS News Notes

“The Candy Valentino Show” joins the Cumulus Podcast Network. Cumulus says, “Entrepreneur and bestselling author Candy Valentino talks with some of the world’s most successful minds, including Tony Robbins, Daymond John, Ed Mylett, and Heidi Zak, while offering valuable insights drawn directly from her 26 years of expertise launching and selling her own businesses. She discusses wealth habits, business models, profit plans, real estate investing, and much more to help listeners achieve security and wealth.”

Audacy Podcasts launches “Women Talkin’ ‘Bout Murder,” an improvised comedy podcast series starring writers, producers, and actresses Liz Cackowski and Emily Spivey as true crime podcast hosts Donna and Jobeth. The podcast launches today (5/9) and new episodes drop weekly through July 11, 2024.

The Pittsburgh Pirates and Audacy Pittsburgh announce an extension of their radio broadcast agreement that will ensure KDKA-FM “93.7 The Fan” continues as the Pirates flagship radio station through the 2027 season. Audacy Pittsburgh will also continue to leverage the Pirates brand and game programming on its sister station KDKA-AM “News Radio” which is simulcast on 100.1 FM and 1020 AM, including the airing of all Pirates weekday afternoon games.

Industry News

Change at #1 in Podtrac’s March Podcast Ranker

Podtrac releases its Podcast Industry Ranking for March 2024 (based on U.S. unique monthly audienceim for participating podcasts) and, while not a lot changes from last month, NPR’s “NPR News Now” took over the #1 spot from The New York Times’ “The Daily,” which falls to #2. Cumulus Podcasts Network’s “The Dan Bongino Show” rises one spot to #10, and FOX Audio Network’s “FOX News Hourly Update” climbs two places to #12. See the complete chart here.

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Triton Digital Publishes February Podcast Ranker

Triton Digital releases its Top U.S. Podcasts ranker for February (Jan. 29 – Feb. 25) based on weekly average downloads for shows that opt in. NPR’s “NPR News Now” retains its #1 position, whileim NBCUniversal News Group’s “Dateline NBC” jumps two spots to #2, bumping audiochuck’s “Crime Junkie” to #4. NPR’s “Up First” remains in the #3 position. Other radio-related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one spot to #6, Salem Podcast Network’s “The Charlie Kirk Show” slipping two places to #17, and Cumulus Podcast Network’s “The Mark Levin Show” falling three spots to #27. See the complete ranker here.

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Triton Digital Releases January U.S. Podcast Ranker

Triton Digital publishes its U.S. Podcast Ranker for January (Jan. 1 – 28) based on weekly average downloads from participating networks and NPR’s “NPR News Now” maintains its #1 ranking, whileim NBCUniversal News Group’s “Dateline NBC” drops two spots to #4 and audiochuck’s “Crime Junkie” rises to #2 and NPR’s “Up First” climbs to #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” rising three spots to #15, and Cumulus Podcast Network’s “The Mark Levin Show” up one place to #24. See the complete ranker here.

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The “Taylor Swift Effect” on Edison Research’s Q4 Podcast Chart

Edison Research publishes its Top 50 U.S. Podcasts chart for the fourth quarter of 2023, based on total audience reach from its Edison Podcast Metrics. “The Joe Rogan Experience” remains ranked #1, with audiochuck’s “Crime Junkie” steady at #2 and The New York Times’ “The Daily” maintaining the #3im spot. But the big story is the rise of WSE Originals’ “New Heights with Jason and Travis Kelce” shooting from #67 in the Q3 2023 report to #6 in the Q4 chart. (The show was not in the top 100 in the Q2 2023 survey.) Edison says the show starring Taylor Swift’s boyfriend Travis Kelce “gained four and a half times the number of listeners and saw a change in composition to 50% female listeners.” Other noteworthy moves from radio-related podcasts include The DailyWire’s “The Ben Shapiro Show” rising from #17 in Q3 to #9 in Q4 and Cumulus Podcasts Network’s “The Dan Bongino Show” climbing from #29 in Q3 to #26 in Q4. Edison’s Q4 2023 ranker was conducted from October 9, 2023 to December 23, 2023, and is based on surveys of 5,356 weekly podcast listeners age 13+.

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Triton Digital Releases December Podcast Ranker

Triton Digital releases its U.S. Podcast Ranker for December 2023 (based on weekly average downloads) and NPR’s popular shows return to the ranker after a month away due to a planned dataim collection migration. NPR’s “NPR News Now” is back in the #1 spot, followed by NBCUniversal News Group’s “Dateline NBC” at #2, audiochuck’s “Crime Junkie” at #3, and NPR’s “Up First” at #4. Other radio-related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7 (down three places), Salem Podcast Network’s “The Charlie Kirk Show” at #18 (down six spots), and Cumulus Podcast Network’s “The Mark Levin Show” at #25 (down nine places). See the complete ranker here.

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Triton Digital Releases November Podcast Ranker

The most significant movement at the top of Triton Digital’s U.S. Podcast Ranker for November 2023 (10/30-12/3) is the temporary absence of NPR programs due to a planned data collection migration. As aim result, NBCUniversal News Group’s “Dateline NBC” is ranked #1, audiochuck’s “Crime Junkie” remains at #2, Wondery’s “Morbid” is #3, and Cumulus Podcast Network’s “The Dan Bongino Show” is steady at #4. Other talk radio-related programs of note include Salem Podcast Network’s “The Charlie Kirk Show” steady at #12 and Cumulus Podcast Network’s “The Mark Levin Show” down three spots from the October ranker at #16. Triton Digital’s ranker is based on average weekly downloads and ranks participating networks.

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Dan Bongino Renews Deal with Westwood One

Cumulus Media’s Westwood One announces that talk host Dan Bongino extends his contract to host both his eponymous syndicated daily radio program and his podcasts, including the unique podcast “The Dan Bongino Show,” on the Cumulus Podcast Network for multiple years. This comes a couple of years after Bongino said he would not renew his contract when it ran out because of his very public protestationim over Cumulus’ mandatory COVID-19 vaccine policy. Bongino says, “It’s been a fascinating couple years of ups and downs both personally and in the political space. I love what I do, and I’m ecstatic that we’ve agreed to move forward with the show after changes were made. I want to thank all the shows’ supporters, the stations, and program directors for their continued support. I promise to keep my foot on the gas pedal.” Westwood One president Suzanne Grimes states, “‘The Dan Bongino Show’ is one of the greatest growth stories in network syndication, with Dan delivering programming unlike anyone else. As we head into what will surely be an unpredictable election cycle, we know Dan will be always insightful, sometimes provocative, and never disappointing, which is why our listeners are wildly engaged, and our advertisers have flocked to the show.”

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Cumulus Podcast Network Contracts with Barometer for Brand Safety & Suitability

Cumulus Media announces its Cumulus Podcast Network is now providing brand suitability and safety measurement through Barometer, which provides brand-suitability measurement and contextual targeting unique to the podcast space. Cumulus says that this allows marketers and media agencies toim be able to review podcasts to ensure they meet their brand’s safety and suitability standards. Brands are also able to monitor their ad-buys during and after the campaigns to ensure their standards are being upheld. Westwood One SVP, sales and digital partnerships David Cohn comments, “We are proud to provide Barometer’s transparency and accountability to the marketplace. Brand marketers now represent 61% of U.S. podcast revenue. Advertisers deserve a brand-suitability solution that is designed for the unique attributes of podcast content rather than the legacy systems that were designed for display and online video.”

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Triton Digital Releases Podcast Ranker for September

The September podcast ranker (Sept. 4 – Oct. 1) from Triton Digital is a bit wonky as NPR’s shows are not included due to “a planned data collection migration,” and for the third month in a row there is a problem with Cumulus experiencing a data collection issue for DailyWire programs such as “The Benim Shapiro Show,” which ranked #3 in the June 2023 ranker. This means that NBCUniversal News Group’s “Dateline NBC” rises to #1 with audiochuck’s “Crime Junkie” remaining in the #2 spot. Cumulus Podcast Network’s “The Dan Bongino Show” moves up three spots to the #4 rank. Other noteworthy moves from radio-related companies includes Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” climbing 11 spots to the #14 rank and Salem Podcast Network’s “The Charlie Kirk Show” up six places to the #16 rank. There is more dramatic movement among shows in the 20 – 100 portion of the ranker, including NBCUniversal News Group’s “The Rachel Maddow Show” falling 26 spots to the #76 rank. See the complete ranker here.

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WWO: Why AM/FM Radio is a Great Place to Promote Podcasts

This week’s Cumulus Media | Westwood One Audio Active Group blog investigates the connection between AM/FM radio listening and podcast listening and concludes that “a majority of the podcast audience also listens to AM/FM radio and vice versa.” It reports that Edison Research’s Infinite Dial study reveals that of the weekly AM/FM radio audience 45% listen to podcasts weekly, 55% listen to podcastsim monthly, and 77% have ever listened to podcasts. “All of this podcast and AM/FM radio audience duplication means there are great cross-promotion opportunities.” Among the podcast audience, over half the ad-supported time spent goes to podcasts themselves at a 53% share. AM/FM radio follows with a 37% share. Distantly following are ad-supported SiriusXM (4%), ad-supported Spotify (3%), and ad-supported Pandora (3%). Additionally, MARU/Matchbox was commissioned to study Cumulus Media radio listeners who listened for at least an hour to stations in Dallas, Chicago, Detroit, San Francisco and Atlanta and were exposed to promos for eight Cumulus Podcast Network podcast titles. Overall, 54% of the Cumulus radio audience were aware of the eight Cumulus Podcast Network podcasts. A much larger promotion of heavy AM/FM radio listeners (67%) were aware of the podcast titles, and a whopping 75% of the heavy AM/FM radio streaming audience were aware of the podcast titles. Read the blog here.

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Triton Digital Releases August Podcast Ranker

Triton Digital’s ranker of the top U.S. podcasts for August (July 31 – Sept. 3) based on weekly average downloads has been released and not much has changed in the top ranks. NPR’s “NPR News Now” remains ranked #1, followed by audiochuck’s “Crime Junkie” at #2, and NBCUniversal New Group’sim “Dateline NBC” at #3. Radio related podcasts in the top 25 of this ranker include: Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Cumulus Podcast Network’s “Mark Levin Podcast” rising four spots to #19, and Salem Podcast Network’s “The Charlie Kirk Show” at #22. Just as it did last month, Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the August ranker here.

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“The Daily” Stays Atop Podtrac’s August Podcast Ranker

According to data from Podtrac (based on U.S. unique monthly audience), The New York Times’ “The Daily” stays atop its Top Podcasts chart for the period of August 2023. The Daily Wire/Cumulus Podcast Network’s “The Ben Shapiro Show” stayed in its spot at #7, iHeartPodcast’s “Stuff You Should Know”im remained at #9, Cumulus Podcast Network’s “The Dan Bongino Show” rose one spot to #11, and FOX Audio Network’s “FOX News Hourly Update” fell one spot to #16.  Other data from Podtrac from this report includes: 1) U.S. unique monthly audience increased for all but one of the Top 20 publishers in August 2023 over July 2023; 2) The average U.S. unique monthly audience for the Top 20 publishers was up 13% month-over-month and down 3% over July 2022; 3) Total global downloads for the Top 20 publishers were up 7% month-over-month and flat year-over-year; and 4) The combined audience for the Top Sales Networks was up 15% month-over-month.

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Cumulus and Rich Eisen Expand Partnership

Cumulus Media and sports media personality Rich Eisen announce a new deal with the Cumulus Podcast Network to distribute, market, and monetize all existing and forthcoming podcasts with the newly formed Rich Eisen Podcast Network. This includes Eisen’s latest production, “What The Football with Suzy Shuster and Amy Trask,” which debuts on September 12. Most recently, Eisen launchedim “Overreaction Monday” on September 4 that expands on the most popular segment of his flagship podcast, “The Rich Eisen Show,” into its own weekly podcast with Eisen and co-host Chris Brockman reflecting on the biggest fan- and hysterical media-driven overreactions from the previous weekend’s professional and college football games. To support his growing podcast network, Eisen has built an expanded studio and team in El Segundo, California with state-of-the-art recording equipment and set design. Eisen says, “Since joining the Cumulus family, they have shown unwavering support for my vision in growing my brand. As I have expanded my suite of services, they were the only ones I wanted to do business with, and I couldn’t think of a better place for my voice and productions to be heard over the coming years.” In addition to his podcast network, Eisen hosts the pregame and halftime shows for Westwood One’s syndicated “Monday Night Football” coverage and anchors “The Rich Eisen Show,” also syndicated by Westwood One for national radio.

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Triton Digital Releases July Podcast Ranker

Triton Digital is releasing the July 2023 U.S. Podcast Report that ranks podcasts based on weekly average downloads for participating publishers. NPR’s “NPR News Now” remains in the #1 position, with audiochuck’s “Crime Junkie” taking over the #2 spot from NBCUniversal News Group’s “Dateline NBC,” now at #3. Radioim related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Salem Podcast Network’s “The Charlie Kirk Show” at #21, and Cumulus Podcast Network’s “The Mark Levin Show” at #22. Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the complete July ranker here.

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Edison: Joe Rogan Top U.S. Podcast for Q2 of 2023

Edison Research announces the Top 50 Podcasts in the U.S. based on reach for the second quarter of 2023 (April – June) among weekly podcast listeners age 13+. The list ranks podcast networks based on total audienceim reach from Edison Podcast Metrics. “The Joe Rogan Experience” is #1 for this period, followed by audiochuck’s “Crime Junkie” at #2, and The New York Times’ “The Daily” at #3. Podcasts hosted by commercial talk radio personalities that made the Top 50 include: Cumulus Podcast Network’s “The Ben Shapiro Show” (#8), Cumulus Podcast Network’s “The Dan Bongino Show” (#21), The Ramsey Network’s “The Ramsey Show” (#22), and Cumulus Podcast Network’s “The Matt Walsh Show” (#42).

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“NPR News Now” Maintains #1 Spot in Triton Digital Podcast Ranker

Triton Digital releases its May 2023 U.S. Podcast Report that ranks podcasts listened to in America based on weekly average downloads and NPR’s “NPR News Now” is again the #1 podcast on the ranker. At #2 isim audiochuck’s “Crime Junkie,” followed by Cumulus Podcast Network’s “The Ben Shapiro Show,” which rises from #4 to #3. Cumulus Podcast Network’s “The Dan Bongino Show” was steady at #7, while the company’s “The Matt Walsh Show” climbed two spots to #19. The Salem Podcast Network’s “The Charlie Kirk Show” fell two spots to #21. See the complete ranker here.