Industry News

WJR, Detroit Names Ryan Ermanni Afternoon Host

Cumulus Media’s news/talk WJR, Detroit appoints Ryan Ermanni host of the 2:00 pm to 4:00 pm show, effective today (7/7). Ermanni is well known in the Detroit market as co-host of  “The Nine” on WJBK-TV FOX 2 Detroit where he served for more than 20 years. Cumulus Detroit/Ann Arbor regional VP and marketimg manager Steve Finateri says, “Ryan Ermanni is not only a seasoned broadcaster with deep roots in Detroit media, he’s also a longtime fan of WJR. His passion for Detroit, his engaging on-air presence, and his respect for what WJR represents make him a perfect fit for our team.” Ermanni comments, “I am so honored to be a part of the WJR daily lineup. I’ve always considered myself just a regular guy from the neighborhood who happens to have a really cool job. The WJR call letters mean something to me, as they do for many people who have grown up in our city and our state. I hope to build the same trust and connection here on WJR as I did at FOX 2. I’m not your typical newsman. I wear my personality on my sleeve, and I react to stories the way someone might if they were sitting at home or in their car. We joke that I’m a “man of the people” — and honestly, I take that as the highest compliment. What you see is what you get. So, if you spot me around town, don’t be shy – come say hello.”

Industry News

WLS-AM, Chicago and FOX News Audio Announce Content Deal

Cumulus Media’s news/talk WLS-AM, Chicago announces a deal with FOX News Audio to air FOX contentimg on the station including “The Guy Benson Show,” which airs live from 2:00 pm-5:00 pm, plus hourly news updates, breaking news coverage, and long-form specials. Cumulus regional VP and Chicago market manager Marv Nyren says, “We are thrilled to deliver the FOX News Audio product to our listeners, as it perfectly aligns with 890 WLS-AM and will give the audience a news service that meets their expectations.”

Industry News

WWO: Podcast Advertising Intention Up 59%

Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at how marketers’ attitudes toward advertising on podcasts had changed over the last 11 years. The blog post notes that “in advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For theimg  last 11 years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an 11-year high.” Some of the notable takeaways from this study include: 1) Nine out of 10 marketers and media agencies say they have discussed podcast advertising for potential investment; 2) Podcast advertising consideration surges to an eleven-year high: 74% of brands and agencies say they are likely to consider advertising in podcasts; 3) Podcast spending intention jumps to 69%, an eleven-year record; and 4) 78% of agencies and advertisers currently advertise in podcasts, a 5X increase since the first IAB podcast upfront in 2015. See the full blog post here.

Industry News

Jim Lerch Exiting WSKO

Syracuse sports talk host Jim Lerch is exiting Cumulus Media sports talk outlet WSKO-AM, Syracuse after 23 years. CNYCentral reports that Lerch, host of “The Manchild Show with Boy Green,” is exiting afterimg today’s program as he transitions to a digital platform. Lerch is quoted saying, “When I started this back in 2002, I never thought I’d last nearly a quarter of a century on the radio. It’s been my life’s pleasure entertaining and interacting with our incredible listeners over two decades of Syracuse sports history and I look forward to my new journey as a digital sports content host.” See the CNYCentral story here.

Industry News

WLS-AM and Ray Stevens Ink Renewed Deal

Cumulus Media re-signs morning drive talk host Ray Stevens to a new contract to continue his role with 890 WLS-AM. The station says Stevens’ show debuted last June “and has quickly become a morning ritual for Chicago’s passionate talk radio listeners.” “Ramblin’ Ray Stevens,” served for years as an air personality atimg crosstown country WUSN-FM “US 99” and was honored by the Country Music Association as Major Market Personality of the Year in 2010 and for four consecutive years, was honored as the Country Radio Broadcasters’ Major Market Talent of the Year. Station program director Stephanie Tichenor says, “Ray has been instrumental in bringing Conservative content to morning drive on the Big 89. His energy, his experience, and his ability to deliver the local lens of the right conversation has been invaluable for our listeners. We look forward to the continued growth and success of 890 WLS with Ray Stevens in morning drive.” Stevens comments, “Excited to continue doing wake ups in my hometown of Chicago. I love that WLS management always supports my wild ideas. Ideas that make our city better for every neighborhood and everybody! Pets included! We have a lot of work to do, and we are doing it!”

Industry News

Buffalo’s “The Patriot” to Launch on July 4

Buddy Shula’s new radio station WUSW, Niagara Falls, New York – formerly WHLD – will officially launch its conservative talk format on July 4 as “1270 AM The Patriot.” Shula, who operates oldies WECK in theimg Buffalo market, acquired WHDL from Cumulus Media earlier this year. He says, “I’m thrilled to be debuting a local talk station that deals with real issues. I feel the conservative talk lane is open, and that will give listeners a choice of the type of talk that they really want to hear.” The station will feature syndicated shows including Premiere Networks’ “The Sean Hannity Show,” “Glenn Beck,” “Clay Travis & Buck Sexton,” and “Jesse Kelly,” plus Erik Erickson, Lars Larson, Vince Coglianese, and more. New York State Assemblyman David DiPietro will also host a local program.

Industry News

Podcast Download – Spring 2025 Report Released

Cumulus Media and Signal Hill Insights are releasing the Podcast Download – Spring 2025 Report, what they call “a comprehensive evaluation of the latest podcast audience trends” that examines the habits of weekly podcast consumers. Cumulus says, “A key finding uncovered in the Podcast Download Report is that audio remains the primary mode of podcast consumption despite growing video options and the rise of YouTube as a podcast platform.” Cumulus Media | Westwood One Audio Active Group senior insightsimg manager Liz Mayer says, “There is no denying that YouTube is playing an important role in the podcast ecosystem, especially when it comes to discovering new podcasts. However, over half of weekly podcast consumers indicate they consume via audio primarily. So, while the new video capabilities are exciting and need to be focused on, the industry can’t forget that it’s what consumers are hearing that is most important.” Highlights from the report include: 1) Audio remains the primary mode of podcast consumption (58%) despite growing video options; 2) YouTube is the leading podcast platform, yet it is not a walled garden as consumers listen to podcasts across multiple platforms; 3) Podcast discovery: YouTube is the place to be found; 44% of new podcast audiences started listening on YouTube; 4) Downloads and listens underestimate the actual audience: The current download impression model fails to account for co-listening; and 5) Why podcast advertising works so well: Podcasts hosts are three times more influential than social media influencers. See more about the study here.

Industry News

Derek Hunter Named PM Drive Host at WMAL-FM, Washington

Cumulus Media officially names Derek Hunter afternoon drive talk host at “News Talk 105.9” WMAL-FM, Washington, DC. Hunter has been a regular fill-in host on the station since 2011. Hunter is also a senior columnist for Townhall.com, a podcaster, and a former managing editor at The Daily Caller. He previouslyimg served as a fill-in host for “The Rush Limbaugh Show.”  WMAL program director Bill Hess says, “We’re thrilled to have Derek’s fresh voice and perspective on our fulltime lineup. His width of interests will make for a fun and informative afternoon program as we wrestle this news cycle each day.” Hunter comments, “I couldn’t be more excited – this is a homecoming for me. Returning to where I first hosted is a great feeling. I’ve been fortunate to fill in across the lineup – from ‘O’Connor and Company’ to Chris Plante, and even for Rush Limbaugh. To now have a permanent home here is incredibly special. I want to thank Bill Hess, Jeff Boden, and all of Cumulus for this amazing opportunity.”

Industry News

WWO: Agencies & Advertisers Underestimate AM/FM

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at data from Edison Research’s Share of Ear study and research from Advertiser Perceptions and finds that agencies and advertisers underestimate AM/FM’s share of audience. The blog post notes that an Advertiser Perceptionsimg study of 303 media agencies and marketers conducted in August 2024 found the perceived combined audience share of Pandora/Spotify is 43%, much greater than the perceived share of AM/FM radio (27%). In reality, “According to the Q1 2025 Share of Ear, AM/FM radio’s persons 18+ share of ad-supported audio (68%) is 14 times larger than ad-supported Pandora (5%) and ad-supported Spotify (5%).” The data also reveals that podcasts take the second-place spot with a 20% share. Ad-supported Pandora (5%), ad-supported Spotify (5%), and ad-supported SiriusXM (3%) lag distantly. See the full blog post here.

Industry News

Cumulus SF Completes Move to Daly City

According to SFGate, Cumulus Media San Francisco made the transition to its new broadcast center at “2001 Junipero Serra Blvd. in an office complex near Daly City’s Century Theatres.” The news site reportsimg that the KNBR “‘Papa and Silver’ midday show signed off from the 750 Battery St. studios just before 2:00 pm. After a break, the ‘Dirty Work’ afternoon show went live from Daly City.” The story notes that sports talk KNBR was originally KPO-AM when it launched on April 17, 1922 with its tower on top of the Hale Brothers department store at 901 Market Street. Read the SFGate story here.

Industry News

TALKERS News Notes

“The Financial Exchange” Joins SiriusXM.  “The Financial Exchange with Michael Armstrong and Chuck Zodda” – heard on 14 stations across New England including flagship WRKO, Boston – will begin airing on SiriusXM’s Business Radio channel on June 2 from 11:00 am to 12:00 noon ET. Money Matters Radio COO Jason Wolfe comments, “In a world where listeners have numerous ways to consume the content they love the most, adding an incredible brand like SiriusXM will help us expand our reach to a new audience that we’re excited to be a part of. We can’t wait to get started.”

WTOP Adds “Bloomberg Business of Entertainment.” Bloomberg Audio’s “Bloomberg Business of Entertainment” is being added to the program schedule at Hubbard Radio’s all-news WTOP-FM, Washington, DC. Bloomberg says the 60-second radio report “takes listeners behind the scenes of the entertainment industry’s biggest stories. The micro-feature provides captivating snippets of the entertainment industry’s most compelling stories of the day and is tailor-made for stations of virtually all formats and market sizes.”

Froney Joins FOX Weather. FOX News Media’s FOX Weather brings Bayne Froney aboard as an on-airimg meteorologist. Froney most recently served with WLEX-TV, Lexington, Kentucky. She comments, “I’m looking forward to working with the talented group of meteorologists at FOX Weather. I can’t wait to continue exploring my fascination with meteorology and work with some of the best in the industry.”

NCAA Division I Women’s College World Series Presented by Westwood One. Cumulus Media’s Westwood One is distributing the NCAA Division I Women’s College World Series to stations across the country live from USA Softball Hall of Fame Stadium in Oklahoma City. Coverage starts today (5/29). The broadcast crews for the double elimination games will feature Ryan Radtke and Chris Plank as play-by-play announcers, along with former University of Oklahoma outfielder and two-time WCWS champion Erin Miller, and Hall of Famer and University of Arizona three-time WCWS champion Leah (O’Brien) Amico as analysts.

Industry News

WWO: Reach Helps Build “Mental Availability”

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the effects of reach on and advertiser’s “mental availability.” The piece quotes authors Les Binet and Sarah Carter from their book, 66 Ways To Screw It Up: How Not to Plan, “The single most important factorimg driving brand preference is ‘mental availability’: how well known a brand is, and how easily it comes to mind. Brands with low mental availability tend to struggle, rejected in favor of more familiar rivals. Or not considered in the first place. Brands with high mental availability don’t have to push so hard to sell, so tend to have higher market shares and better margins.” The authors also advise, “Always aim to get more customers from all segments of the market. It’s the main way brands grow.” The blog post concludes that AM/FM radio makes your media plan better by increasing reach. One example is illustrated as follows: Edison’s “Share of Ear” study of ad-supported audio reveals the combined persons 18+ daily reach of Pandora and Spotify is only 12% of Americans. Adding podcasts causes reach to surge to 29%. The introduction of AM/FM radio lifts daily reach to 74%. See the full blog post here.

Industry News

WWO: News/Talk & Sports Make Up 28% of Streaming Audience

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s ongoing Share of Ear study to determine what advertisers should consider for animg ad-supported media campaign. Among the findings is that in order to ensure that digital audio buys are effective, marketers should commit news/talk and sports stations because they represent 28% of all 25-54 AM/FM radio streaming audiences. Among 25-54s, spoken-word formats have a massive 28% streaming share, 2.4 times larger than the overall spoken word share of 12%. The news/talk format has a 6.7% share of total AM/FM radio listening. The streaming share for news/talk is 15.4% — more than double its total share. The sports format has a 12.5 share of the streaming audience, 2.5 times bigger than its overall 5 share. Further, the data indicates that for the 18-34 demographic, sports and news/talk streaming is a combined 19.6% share. See the full blog post here.

Industry News

Kayla Anderson Exits WGFX-FM, Nashville

Sports media personality Kayla Anderson exits Cumulus Media’s sports talk WGFX-FM, Nashville 104.5 The Zone, where she was part of the morning show with Ramon Foster and Will Boling sinceimg 2022. Prior to joining WGFX-FM, Anderson was a sports anchor, reporter, and digital contributor at WKRN-TV, Nashville. While this sounds like a budget move on the station’s part, Anderson didn’t mention the reason she’s out in her X post: “First and foremost, thank you so much to our loyal listeners, you made my time in radio here so amazing. You all are so passionate about your teams here in Middle Tennessee and I love that. I’m gearing up for the next chapter of my book to write itself. All I’ve ever known is to keep navigating it to the best of my ability.”

Industry News

WWO: Audio is Optimal for Movie Releases and Streaming Subs

The latest blog from Cumulus Media | Westwood One’s Audio Active Group looks at the value of audio marketing for movie theatrical releases and streaming video subscriptions. Using data from five separate studies, the report comes to a number of conclusions, including 1) Audio listeners areimg voracious consumers of movies in the theater and films on streaming services. They are first to see a movie in the theater on opening weekend and when films debut on streaming services; and 2) Versus linear TV viewers, audio listeners are far more likely to see movies in the theater and indicate a greater willingness to watch content. Looking at data about marketing moves and streaming video, the study finds that 1) Linear TV advertising spend for theatrical releases and video streaming brands is 30X audio. Despite this, TV viewers show low awareness of new films and low interest in upcoming films and streaming service subscriptions; and 2) Audio (AM/FM radio, streaming audio, and podcasts) should become a much greater allocation in the entertainment marketing media plan. Reallocating 20% of linear TV theatrical and streaming video media plans to AM/FM radio doubles campaign reach with no additional cost. See the full blog post here.

Industry News

Cumulus Media Q1 Revenue Falls 6.4%

Cumulus Media reports its operating results for the first quarter of 2025 and says net revenue was $187.3 million, a decline of 6.4% from the same period in 2024. The company’s net loss increased to $32.4 million compared to the net loss of $14.2 million it reported in Q1 of 2024. Cumulus presidentimg and CEO Mary Berner says, “For the first quarter, we delivered revenue in line with pacing guidance despite worsening economic headwinds reflecting, among other things, the imposition of tariffs that have depressed both imgconsumer and advertiser sentiment. However, with that backdrop, what remains constant is our relentless focus on actions to mitigate the impacts of the macro environment. For example, we accelerated growth in our digital marketing services business, which was up 30% for the quarter; leveraged our entire platform to capture demand opportunities; and drove additional annualized cost reductions of $7.5 million. Moving forward, we will continue to execute these strategies while simultaneously working to fundamentally transform the way we use and leverage our key assets.”

Industry News

Cumulus Media Moving Stock from NASDAQ to OTC

A statement from Cumulus Media indicates that the company is moving its stock from trading on the NASDAQ to trading on the OTC (over-the-counter) market. Cumulus was set to be delisted fromimg NASDAQ after failing to bring its stock price above $1 for the required period of time. The statement says the company will do this “rather than investing time, effort, and cost into developing a plan to remain on NASDAQ.” The change takes effect on May 2 and solely impacts the trading venue. “The CMLS ticker remains the same and it does not affect the company’s operations. Cumulus remains focused on executing its strategy and driving long-term growth.”

Industry News

Report: Mark Levin Among Those Named to Homeland Security Advisory Council

The New York Post is reporting that President Trump has appointed Cumulus Media | Westwood One nationally syndicated talk radio and FOX News personality Mark Levin to the “revamped” Homeland Security Advisory Council. The former members of the council were dismissed shortly after Trump wasimg sworn in. According to the report, Levin will join ex-NYPD detective and former “Don Imus” show contributor Bo Dietl, South Carolina Governor Henry McMaster, and Florida State Senator Joseph Gruters. President Trump posted to Truth Social: “Under Secretary of Homeland Security Kristi Noem’s leadership, HSAC will work hard on developing new Policies and Strategies that will help us secure our Border, deport Illegal Criminal Thugs, stop the flow of Fentanyl and other illegal drugs that are killing our Citizens, and MAKE AMERICA SAFE AGAIN.” See the Post story here.

Industry News

Guy Gordon Exits WJR-AM, Detroit

Guy Gordon leaves Cumulus Media’s news/talk WJR-AM, Detroit after declining to take the company’s offer to move from mornings to early afternoon and take a 60% pay cut, according to a story by Neal Rubin in the Detroit Free Press. Gordon says he understands that the request by management was due toimg a budget crunch – the company has been eliminating positions at stations across the country. He says he didn’t have “an inkling” that his job was at risk, “I probably should have. Radio is really tough now.” Gordon has been a host on the morning show since June of 2023 and was on in afternoons six years prior to that. During his long career in Detroit, he worked as 11:00 pm news anchor at WXYZ-TV and as morning anchor on WDIV-TV. He told his listeners, “If this is the end of the career, I have no grievances. I’m Lou Gehrig without the horrible disease. I’m the luckiest man on Earth.” See the Detroit Free Press story here.

Industry News

WWO Blog: The Sales Effect Power of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog reveals data from Advertiser Perceptions, commissioned to annually survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. In February,img Advertiser Perceptions surveyed 301 marketers and media agencies on the sales generated by each of the five sales drivers and as they have for the past six surveys, those surveyed had an average % of perception of creative’s contribution toward driving sales around 20%. But the reality according to one study is that creative’s contribution toward driving sales is actually about 49%. Quatical principle Marc Binkley says, “Creative is the closest thing we have to a silver bullet… it’s a way to supercharge budgets. Emotional, well-branded creative is a way to be more memorable. The goal isn’t just awareness, it’s being memorable in as many buying situations as possible.” See the complete blog post here.

Industry News

TALKERS News Notes

KOA, Denver Wins at CBA Awards gala. KOA, Denver talk host Ross Kaminsky tips TALKERS that his station was honored with a win in the “Best News Coverage of a Single Event” category for the program he anchored after President Trump was shot in Butler, PA. from the Colorado Broadcasting Association at its recent awards gala. KOA, led by program director Dave Tepper, was also named “Station of the Year.”

Cumulus and San Francisco Giants Extend. Cumulus Media’s sports talk KNBR, San Francisco signs a multi-year extension with the San Francisco Giants to continue as the team’s flagship radio station. KNBR has been the official radio broadcast home for the Giants since 1979. Broadcasting personalities include: Jon Miller, Dave Flemming, Mike Krukow, and Duane Kuiper.

680 The Fan and Atlanta Braves Renew. Dickey Broadcasting Company announces the extension of its flagship partnership with the Atlanta Braves. Under the terms of the 12-year extension, “680 The Fan” will remain the exclusive radio home of the Atlanta Braves, providing comprehensive coverage of all games, expert analysis, and exclusive content. Company president David Dickey says, “We are incredibly proud to extend our relationship with the Atlanta Braves. Our shared passion for baseball and dedication to delivering top-notch content to our listeners has been the cornerstone of our success. We look forward to many more seasons of exciting Braves baseball on ‘680 The Fan.’”

Industry News

WWO: Listeners Don’t Tire of Ads

This week’s Cumulus Media | Westwood One Audio Active Group blog looks at research commissioned by RAB to investigate “wear-out”: the point where creative testing declines from its peak due to message frequency fatigue. They key findings include: 1) Consumers don’t get tired of ads, only marketers do: Theimg ABX AM/FM radio creative study for RAB proves legendary marketing professor Mark Ritson was right; 2) Wear-out of AM/FM radio ads is virtually non-existent: Only two of 25,000 ads showed a decline in some creative effectiveness metrics. Two major creative effectiveness measures, branding and messaging, showed no wear-out; 3) The two ads showing differences were at the top end of cumulative spending and time in market: Two years in market and $8M+ of spend is where creativeness effectiveness might start to wane; 4) Repeat testing of 10 of the 12 longest running AM/FM radio ads reveals no statistically significant erosion; and 5) The giants of marketing effectiveness and creative testing conclude wear-out is non-existent: Take it from Les Binet/Sarah Carter, ABX, Kantar, System1, and Analytic Partners. See the full blog post here.

Industry News

WWO: Study Says Podcast Reach Matches TV

This week, Cumulus Media | Westwood One’s Audio Active Group blog looks at data from the recently published Edison Research project The Infinite Dial. The focus is on podcasting’s rise in reach and the blog points to several takeaways for marketers: 1) Podcasting is now a mass reach media vehicle.img Podcasting is no longer a niche platform lacking scale. Podcasts deserve a larger role in media plans as opposed to “test and learn” experimental buys. 158 million Americans, 55% of persons 12+, are reached monthly. Among persons 18-34, 18-49, and 25-54, monthly reach is now 65% to 73%; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 weekly reach (52%) is as big as TV’s (52%); 3) Brands targeting women should give podcasts a starring role in media plans: Podcast female audiences have hit record highs in habituation and reach; 4) Among male demographics, monthly reach is now in the low 70% range; and 5) Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts. See the complete blog post here.

Industry News

Edison Research: Podcast Consumption Reaches New High

Edison Research releases its research project The Infinite Dial 2025 (with support from Audacy, Cumulus Media, and SiriusXM Media) that provides insights into “podcast consumption, online audio trends, in-car audio usage, smart speaker usage, social media behaviors, and other digital media habits.” Some of theimg key findings of this edition of the study include that podcast consumption has reached an all-time high with 70% of Americans age 12+ having listened to a podcast; 51% of those Americans age 12+ having watched a podcast; 73% of Americans age 12+ having consumed a podcast in either audio or video format, representing an estimated 210 million people; and 55% of Americans age 12+ now being monthly consumers. The study also looked at in-car audio use and finds that among americans age 18+ who have driven or ridden in a car in the past month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use one of these systems. You can download the study here.

Industry News

WWO Presents Multiplatform Coverage of NCAA Tournament

Cumulus Media’s Westwood One, as the official network audio broadcast partner of the NCAA, isimg presenting coverage of the NCAA Division I Men’s Basketball Championship. The network will present all of the games through the National Championship on Monday, April 7. The trio of Kevin Kugler, Robbie Hummel, and P.J. Carlesimo will announce all the action for the Final Four and the National Championship.

Industry News

Cumulus Media Shuts Down Stations in Cost Saving Move

Cumulus Media is undergoing a corporate mandate to shutter underperforming stations across the country. As reports of dark stations tickle in TALKERS can report that according to the Fulton Sun, Cumulus Mediaimg has ended operations of news/talk KLIK-AM and its translator K278CT. The station ceased broadcasting on March 14. Read the Sun story here. The company also ended operations at sports talk WLZR-AM, Melbourne, Florida and its translator W300DL at 107.9 FM. Last week it was reported that Cumulus ceased operations at KZAC-AM, formerly KSFO-AM.

Industry News

Cumulus Names Gilbert Baez Host of WFNC’s “Good Morning Fayetteville”

Cumulus Media names veteran broadcast journalist Gilbert Baez host of news/talk WFNC, Fayetteville, North Carolina’s “Good Morning Fayetteville,” effective March 17. Baez has been a fixture on WRAL-TV, in Raleigh but served as WFNC’s morning news anchor from 2000 through 2001. Cumulus Fayetteville VPimg and market manager Tish Boden says, “Team Cumulus Fayetteville is excited to have Gilbert Baez join our team as the new host for ‘Good Morning Fayetteville’ on WFNC News Talk. When you say the name Gilbert Baez in the market it is synonymous with news. I look forward to Gilbert’s success on Good Morning Fayetteville.” WFNC program director Kelvin Culbreth adds, “Gilbert Baez brings a deep desire to report the news and a true sense of devotion to Fayetteville, Fort Bragg, and Cumberland County. He’ll bring his wealth of knowledge about our area and his vast cache of connections. We have heard, ‘Everyone knows Gilbert and Gilbert knows everyone.’ He is the perfect host to carry GMF into the future.”

Industry News

WWO: AM/FM Reach Dominates Ad-Supported Digital Audio

This week’s Cumulus Media | Westwood One Audio Active Group blog addresses the effectiveness of advertising on AM/FM radio versus ad-supported digital audio using data from Edison Research’s ongoing Share of Ear study. The gist of the post is that equating AM/FM radio reach with ad-supported digital audioimg is a mistake. Some of the findings include: 1) In a typical day, ad-supported digital audio reaches less than a third of America while AM/FM radio reaches two-thirds of America. Combined, ad-supported digital audio and AM/FM radio reach 74% of the U.S. daily; 2) Between ad-supported Spotify and AM/FM radio, most people only listen to AM/FM radio; 3) Between ad-supported Pandora and AM/FM radio, most people only listen to AM/FM radio; 4) The U.S. ad-supported audio clock: Podcasts and AM/FM radio represent nearly 90% of tuning minutes; 5) With a towering in-car share of 86%, AM/FM radio is the primary way to reach consumers on the path to purchase; The proportion of AM/FM radio in-car listening has surged, returning to pre-pandemic norms. See the full blog post here.

Industry News

KNBR Re-Ups Host Brian Murphy

Cumulus Media’s San Francisco sports talk outlet KNBR is reportedly extending morning sports talk host Brian Murphy’s deal for another four years. SFGate reports that KNBR program director Mike Hohlerimg announced the news on-air on Tuesday. Murphy is one half of the “Murph and Markus” show. Murphy tells SFGate, “I’ve just really enjoyed my time talking to the Bay Area every morning and talking to my partners – whether it was Paulie Mac or my original partner Tim Liotta or my current partner Markus Boucher. Always enjoyed it, enjoyed the banter with our producers and board ops. I never wanted to leave ever, so it was just going to come down to could we come to an agreement and fortunately we did.” See the SFGate story here.

Industry News

“790 The Score” Expands Coverage of Rhode Island FC

Cumulus Media and Major League Soccer’s Rhode Island FC are continuing their partnership and announcing that sports talk WPRV, Providence “790 The Score” is expanding its coverage of the club’s season. WPRV will air live-action coverage of all 17 RIFC away games and the first home game.img Broadcasting the matches will be WPRO-FM personalities Nick Giuliano and Tommy Quinlan. In addition, Rhode Island sportswriter and columnist Kevin McNamara will host a new feature to air on the station every Thursday at 6:20 pm throughout the season titled, “Extra Time with Rhode Island FC.” Cumulus RVP and market manager Holly Paras says, “We are thrilled to continue and expand our broadcast partnership with Rhode Island FC. It’s an exciting time for Rhode Island soccer fans, especially with the opening of the new stadium this year. We look forward to a great season.”

Industry News

New Vince Coglianese Show Replaces WWO’s Dan Bongino Show

Cumulus Media announces that current WMAL-FM, Washington, DC afternoon drive host Vince Coglianese is taking over as host of the Westwood One nationally syndicated 12:00 noon to 3:00 pm program currently hosted by Dan Bongino, who will exit after his March 14 show to become deputy FBI director. The deal includes “The VINCE Show” airing in the early afternoon daypart and the one-hour “VINCE” podcast dropping daily. Silverloch Productions, founded by Dan and Paula Bongino, will produce the VINCE podcast to be distributed by the Cumulus Podcast Network. “The VINCE Show” will launch on Westwood Oneimg with more than 250 affiliate stations. Coglianese comments, “I am beyond thrilled to be stepping into this role with Westwood One and Silverloch and can’t thank my WMAL family in Washington enough for the eight incredible years we’ve already spent together. I also want to offer a special thank you to Dan Bongino for selflessly returning to service for his country. His decency and sacrifice are a true testament to his character. Now we take things to the next level. I’m deeply conscious of the history-making legacies of these broadcasts, which is why we will be delivering the ultimate three-hour live radio show and one-hour podcast for the millions of Americans who demand the truth.” Westwood One president Collin Jones adds, “Vince’s star has been on the rise, and we’re thrilled to welcome him to the unparalleled Westwood One platform to expand his reach even further. Vince’s unparalleled ability to combine realism with sharp political insight makes him the ideal host to captivate audiences across both live radio and podcasting. ‘The VINCE Show’ and ‘VINCE’ podcast will quickly become cornerstones of our industry-leading conservative talk lineup.”

Industry News

Dobbins to Lead Cumulus Des Moines

Cumulus Media names Adam Dobbins vice president/market manager for its Des Moines station group thatimg includes sports talk KBBG-AM “The Champ” and four music brands. He most recently served with Walnut Media in Omaha. As director of sales. Cumulus Media president of operations Bob Walker says, “We are excited to welcome Adam to Cumulus Des Moines as this is a homecoming for him, having grown up in Des Moines and being a fan of our brands. Adam is an accomplished leader that is passionate about connecting local clients to the power of radio and the digital products we offer to help them grow their business.”