August 2022 PPM Ratings Takeaways – Part Three
August 2022 PPM Data – Information for the August 2022 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Nielsen Audio’s August 2022 sweep covered July 21 – August 17.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are July 2022 – August 2022 (6+).
PORTLAND
News/Talk: Alpha Media’s KXL “FM 101 News” 8.0 – 9.0, +1.0, fourth to first
iHeartMedia-owned KEX “News Radio 1190” 2.4 – 3.1, +.7, #17 to #13
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 9.4 – 8.5, -.9, first to second
Number One 6+: news/talk KXL, first month, 8.0 – 9.0, +1.0
Largest 6+ July 2022 – August 2022 Increase (Tie): news/talk KXL and adult hits KYCH (+1.0)
Largest 6+ July 2022 – August 2022 Decrease (Tie): public radio KOPB and country KWJJ (-.9)
CHARLOTTE
News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.5 – 5.4, -.1, fourth to fifth
News: None in the top twenty
Sports Talk: Radio One’s WFNZ-FM “Sports Radio 92.7” 1.6 – 1.3, -.3, locked at #17
Beasley Media Group-owned WSOC-HD3 “Fox Sports Charlotte” flat at .3, #21 to #18
Public Radio News/Talk: University Radio Foundation’s WFAE 4.6 – 4.9, +.3, tenth to seventh
South Carolina Educational Television Commission-owned WNSC steady at .3, #21 to #18
Number One 6+: iHeartMedia country WKKT, first month, 7.5 – 7.6, +.1
Largest 6+ July 2022 – August 2022 Increase (Tie): adult contemporary WKQC and gospel WPZS (+.8)
Largest 6+ July 2022 – August 2022 Decrease: classic rock WRFX (-1.0)
SAN ANTONIO
News/Talk: iHeartMedia’s WOAI “News Radio 1200” 3.9 – 4.6, +.7, ninth to eighth
Alpha Media-owned KTSA “Stay Connected” 3.0 – 3.2, +.2, #11 to #12
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Texas Public Radio’s KSTX steady at 2.5, #16 to #15
Number One 6+: Cox Media Group classic hits-oldies KONO-FM, seventh straight month, 8.2 – 9.4, +1.2
Largest 6+ July 2022 – August 2022 Increase: classic hits-oldies KONO-FM (+1.2)
Largest 6+ July 2022 – August 2022 Decrease: country KAJA (-1.1)
SACRAMENTO
News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 7.5 – 8.1, +.6, remains in third-place and cluster-mate KSTE-AM “Talk 650” 4.9 – 3.8, -1.1, sixth to eighth
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.5 – 4.1, +.6, ninth to seventh
Number One 6+: Bonneville country KNCI, first month, 8.3 – 8.7, +.4
Largest 6+ July 2022 – August 2022 Increase: classical KXPR (+1.5)
Largest 6+ July 2022 – August 2022 Decrease: news/talk KSTE (-1.1)
PITTSBURGH
News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 2.8 – 2.9, +.1, #12 to #13
News: None in the top twenty
Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 5.0 – 5.5, +.5, anchored in fifth-place
Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 2.5 – 3.5, +1.0, #13 to #11
Number One 6+: iHeartMedia rock WDVE, first month, flat at 9.9
Largest 6+ July 2022 – August 2022 Increase: hot AC WLTJ (+2.1)*
Largest 6+ July 2022 – August 2022 Decrease: CHR WKST (-1.2)
*Represents the largest July 2022 – August 2022 increase (6+) of any station from these 12 PPM-markets
SALT LAKE CITY
News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 9.6 – 9.1, -.5, #1
Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.6 – 6.1, +.5, sixth to fourth
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Utah’s KUER 3.8 – 3.9, +.1, repeats in ninth-place
Number One 6+: news/talk KNRS-AM & KNRS-FM, seventh month in succession, 9.6 – 9.1, -.5
Largest 6+ July 2022 – August 2022 Increase (Tie): hot AC KBZN and rock KBER (+.7)
Largest 6+ July 2022 – August 2022 Decrease: CHR KUDD (-1.1)
LAS VEGAS
News/Talk: Beasley Media Group-owned KDWN “The Talk Of Las Vegas” 2.1 – 2.2, +.1, repeats at #18
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: Beasley Media Group classic hits-oldies KKLZ, second straight month, 7.5 – 7.0, -.5
Largest 6+ July 2022 – August 2022 Increase: hot AC KVGS (+1.2)
Largest 6+ July 2022 – August 2022 Decrease: regional Mexican KQRT (-1.5)
ORLANDO
News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 6.5, +.4, sixth to fourth
Cox Media Group-owned WDBO “Orlando’s News Talk” 2.0 – 3.7, +1.7, #15 to #11
iHeartMedia-owned WFLF “Orlando News Radio” 1.0 – 1.3, +.3, #20 to #17
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Community Connections-owned WMFE 2.0 – 2.7, +.7, repeats at #15
Number One 6+: Cox Media Group classic rock WMMO, first month, 7.0 – 7.5, +.5
Largest 6+ July 2022 – August 2022 Increase: news/talk WDBO (+1.7)
Largest 6+ July 2022 – August 2022 Decrease: Spanish tropical WRUM (-1.4)
CINCINNATI
News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 12.3 – 11.7, -.6, #1 and cluster-mate WKRC “55 KRC The Talk Station” 4.3 – 4.4, +.1, repeats in eighth-place
News: None in the top twenty
Sports Talk: iHeartMedia’s WCKY “ESPN 1530” .7 – .8, +.1, #21 to #20
Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.7 – 5.1, +.4, remains at #7
Number One 6+: news/talk WLW, sixth month in a row, 12.3 – 11.7, -.6
Largest 6+ July 2022 – August 2022 Increase: country WUBE (+1.2)
Largest 6+ July 2022 – August 2022 Decrease: adult contemporary WRRM (-1.3)
CLEVELAND
News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 7.4 – 7.8, +.4, fourth to third
News: None in the top twenty
Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 3.8 – 4.4, +.6, #11 to #10 and WKRK’s internet stream 1.5 – 1.6, +.1, repeats at #14
Public Radio News/Talk: Kent State University-owned WKSU 3.3 – 4.3, +1.0, #12 to #11
Ideastream-owned WCPN’s internet stream .1 – .2, +.1, #21 to #20
Number One 6+: Radio One urban AC WZAK, eighth month in a row, 9.4 – 9.0, -.4
Largest 6+ July 2022 – August 2022 Increase: public radio news/talk WKSU (+1.0)
Largest 6+ July 2022 – August 2022 Decrease: classic rock WNCX (-2.0)**
**Represents the largest July 2022 – August 2022 decrease (6+) of any station from these 12 PPM-markets
KANSAS CITY
News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 3.9 – 4.7, +.8, #11 to #5
Cumulus Media-owned KCMO-AM “Talk Radio 710 AM” .7 – 1.5, +.8, #21 to #20
News: None in the top twenty
Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) steady at 3.4, #14 to #13
Public Radio News/Talk: University of Missouri-owned KCUR 4.1 – 4.4, +.3, tenth to ninth
Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, fifth straight month, 8.3 – 8.6, +.3
Largest 6+ July 2022 – August 2022 Increase (Tie): news/talk KMBZ-FM and similarly-formatted KCMO-AM (+.8)
Largest 6+ July 2022 – August 2022 Decrease: contemporary Christian KJNW (-1.7)
COLUMBUS
News/Talk: iHeartMedia-owned WTVN “News Radio 610” 8.2 – 7.5, -.7, first to third
News: None in the top twenty
Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.9 – 6.8, +.9, sixth to fourth
Public Radio News/Talk: Ohio State University’s WOSU 7.9 – 8.2, +.3, repeats in the runner-up slot
Number One 6+: iHeartMedia CHR WNCI, first month, 7.7 – 8.5, +.8
Largest 6+ July 2022 – August 2022 Increase: rock WRKZ (+1.1)
Largest 6+ July 2022 – August 2022 Decrease: adult contemporary WSNY (-1.1)
Call letter oddity: This is the first month at #1 for Bonneville Sacramento country KNCI, as well as iHeartMedia Columbus CHR WNCI.
Up next: August 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Email Mike Kinosian at Mike.Kinosian@gmail.com.
































































WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”
















































































