July 2023 PPM Ratings Takeaways – Part One
July 2023 PPM Data – Information for the July 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union.
Nielsen Audio’s July 2023 sweep covered June 22 – July 19.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are June 2023 – July 2023 (6+).
NEW YORK
News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.4 – 3.2, -.2, #10 to #11
News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.3 – 4.9, +.6, eighth to sixth
WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.7 – 2.6, -.1, anchored at #13
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.1 – 2.8, -.3, locked at #12
Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.4 – 3.7, +.3, repeats in tenth-place
WNYC-FM cluster-mate WNYC-AM .8 – 1.5, +.7, #26 to #20
Number One 6+: iHeartMedia adult contemporary WLTW, ninth month in a row, 7.6 – 7.7, +.1
Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WNYC-AM (+.7)
Largest 6+ June 2023 – July 2023 Decrease: Spanish contemporary WXNY (-.7)
LOS ANGELES
News/Talk: iHeartMedia’s KFI “AM 640” 4.3 – 4.2, -.1, remains in fifth-place
News: Audacy-owned KNX-FM “News 97.1” steady at 2.8, #12 to #11
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: Audacy classic hits-oldies KRTH, fifth month in succession, 5.9 – 6.8, +.9
Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KRTH (+.9)
Largest 6+ June 2023 – July 2023 Decrease: regional Mexican KBUE (-.8)
CHICAGO
News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.0 – 3.2, +.2, #11 to #10
News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.6 – 5.0, +.4, third to fourth
Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 2.6 – 2.5, -.1, repeats at #14
Public Radio News/Talk: Chicago Public Media’s WBEZ 2.5 – 2.7, +.2, #15 to #12
Number One 6+: iHeartMedia adult contemporary WLIT, tenth straight month, 7.2 – 7.0, -.2
Largest 6+ June 2023 – July 2023 Increase: triple A WXRT (+1.1)
Largest 6+ June 2023 – July 2023 Decrease: classic rock WDRV (-.7)
SAN FRANCISCO
News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 2.0 – 1.9, -.1, #18 to #17
News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 5.9 – 6.7, +.8, anchored in the runner-up slot
Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.7 – 2.9, +.2, #11 to #10
Public Radio News/Talk: KQED, Inc.-owned KQED 5.3 – 4.6, -.7, repeats in fourth-place
Number One 6+: Bonneville adult contemporary KOIT-FM, fourth month in succession, 7.8 – 8.1, +.3
Largest 6+ June 2023 – July 2023 Increase: 1980s hits KOSF (+.9)
Largest 6+ June 2023 – July 2023 Decrease: CHR KMVQ (-1.0)
DALLAS
News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 3.9, +.2, repeats in ninth-place
News: None in the top twenty
Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 5.1 – 4.7, -.4, continues in the runner-up slot
Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers) 2.4 – 2.5, +.1, steady at #16
Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.3 – 2.7, +.4, #17 to #15
Number One 6+: Audacy classic hits-oldies KSPF, second month in a row, 5.4 – 5.3, -.1
Largest 6+ June 2023 – July 2023 Increase: adult hits KJKK (+.8)
Largest 6+ June 2023 – July 2023 Decrease: country KPLX (-.6)
Note: Audacy classic hits-oldies KLUV “Nobody Plays More 80s” remains in the format and stays at #1; however, it changes calls to KSPF as “98.7 The Spot.”
HOUSTON
News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 3.6 – 4.0, +.4, #11 to #9
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: Cox Media Group classic rock KGLK first month, 6.8 – 7.0, +.2
Largest 6+ June 2023 – July 2023 Increase: contemporary Christian KSBJ; urban contemporary KQBT; Spanish contemporary Christian KHVU; and gospel KROI (+.5)
Largest 6+ June 2023 – July 2023 Decrease: adult contemporary KODA (-2.0)*
*Represents the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets
Note: iHeartMedia adult contemporary KODA had been #1 the last 28 months.
ATLANTA
News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” flat at 6.5, locked in third-place
News: None in the top twenty
Sports Talk: Dickey Broadcasting’s WCNN “The Fan” (Braves) 2.8 – 3.3, +.5, repeats at #14
Audacy-owned WZGC “92.9 The Game” 2.2 – 2.3, +.1, #17 to #18
Public Radio News/Talk: Atlanta Public Schools’ WABE 2.7 – 3.5, +.8, #15 to #9
Number One 6+: Cox Media Group classic hits-oldies WSRV, seventh successive month, 10.4 – 9.6, -.8
Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WABE (+.8)
Largest 6+ June 2023 – July 2023 Decrease: classic hits-oldies WSRV (-.8)
PHILADELPHIA
News/Talk: None in the top twenty
News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.3 – 5.6, +.3, seventh to fourth
Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 3.8 – 4.6, +.8, tenth to ninth
Public Radio News/Talk: WHYY-owned WHYY flat at 4.2, ninth to tenth
Number One 6+: Beasley Media Group classic rock WMGK, third straight month, 10.6 – 9.8, -.8
Largest 6+ June 2023 – July 2023 Increase: sports talk WIP (+.8)
Largest 6+ June 2023 – July 2023 Decrease: country WXTU (-1.1)
LONG ISLAND
News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 2.5 – 1.9, -.6, #16 to #18
News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” flat at 3.7, ninth to seventh
WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 3.3 – 3.2, -.1, tenth to ninth
Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.4 – 3.4, -1.0, fifth to eighth
Public Radio News/Talk: None in the top twenty
Number One 6+: Cox Media Group classic rock WBAB, fifth month in a row, 6.7 – 8.5, +1.8
Largest 6+ June 2023 – July 2023 Increase: classic rock WBAB (+1.8)**
Largest 6+ June 2023 – July 2023 Decrease: sports talk WFAN (-1.0)
**Represents the largest June 2023 – July 2023 increase (6+) of any station from these 12 PPM-markets
RIVERSIDE
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: San Bernardino Community College District’s KVCR, .3 – .4, +.1, locked at #19
Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, fourth straight month, 7.2 – 8.9, +1.7
Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KOLA (+1.7)
Largest 6+ June 2023 – July 2023 Decrease: Spanish contemporary KLLI (-.6)
SAN JOSE
News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.4 – 1.7, +.3, #18 to #20
News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” steady at 6.3, third to first
Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 4.5 – 5.2, +.7, seventh to fifth
Public Radio News/Talk: None in the top twenty
Number One 6+: news KCBS-AM & KFRC, first month, unchanged at 6.3
Largest 6+ June 2023 – July 2023 Increase: urban AC KBLX (+1.4)
Largest 6+ June 2023 – July 2023 Decrease: CHR KMVQ (-1.6)
MIDDLESEX
News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 5.5 – 6.5, +1.0, repeats in third-place
iHeartMedia-owned WOR “710 – The Voice of New York” flat at 1.0, stays at #19
WKXW’s internet stream .3 – .9, +.6, #20
News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.5 – 2.3, +.8, #16 to #13
WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.0 – .9, -.1, #19 to #20
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.6 – 4.2, -.4, sixth to eighth
Good Karma Brands‘ WEPN-FM “98.7 ESPN New York” 1.0 – .9, -.1, #19 to #20
Public Radio News/Talk: None in the top twenty
Number One 6+: iHeartMedia classic rock WAXQ, first month, 8.4 – 7.8, -.6
Largest 6+ June 2023 – July 2023 Increase: adult contemporary WLTW (+1.1)
Largest 6+ June 2023 – July 2023 Decrease: Spanish tropical WSKQ (-1.1)
Up next: July 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.
Email Mike Kinosian at Mike.Kinosian@gmail.com.

10:00 am to 1:00 pm show, filling the role of retired “Ticket” host Norm Hitzges. New to the daily lineup is the 1:00 pm to 3:00 pm duo of Sean Bass and David Mino. Bass has been with “The Ticket” for 22 years, most recently as producer of “The Norm and D Invasion.” Mino has been with the station for 11 years, most recently as producer of “The Hardline” afternoon drive show. Station program director Jeff Catlin comments, “I couldn’t be more excited for the midday makeover on ‘The Ticket.’ Matt, Sean, and Mino have all earned this opportunity. All three guys are well-known and well-liked by our passionate listeners and their ‘Ticket’ teammates. They will fit in well and make this a seamless transition.”
Cumulus president and CEO Mary Berner comments, “Despite continued challenges in the overall market, our second quarter revenue performed in-line with expectations while Adjusted EBITDA exceeded them. As in prior quarters, we generated strong revenue growth in our digital marketing services business, implemented meaningful cost reductions, and further improved our balance sheet by generating cash from operations and reducing our total and net debt to the lowest levels in more than a decade. Additionally, we executed a highly accretive and opportunistic tender offer, which resulted in the retirement of approximately 10% of our shares outstanding. Our proven track record of strong operational and financial execution in adverse conditions gives us unwavering confidence in our ability to optimize results in the current weak ad market and rebound strongly when the environment improves. In the meantime, we will continue to invest in our digital businesses, further enhance our operating leverage through additional cost reductions, and execute on our strategy to opportunistically deploy capital to maximize long-term shareholder value.”
underestimate time spent with AM/FM radio. While they believe Americans spend 9% of their media time with AM/FM radio, the reality is 15%.” Why is this? The report cites two reasons. First, longtime ad agency executive Bob Hoffman says, “How can professional people who work in an industry that is largely constructed on media behavior be so astoundingly misinformed? The answer is pretty simple… marketers always overestimate the attraction of new things and underestimate the power of traditional consumer behavior.” Second, marketing professor Mark Ritson adds, “There is increasing global evidence that marketers are basing their media choices on their own behavior or that stoked by the digitally obsessed marketing media, rather than actual audience data.”
Complete Newscast, Continuing Coverage, Features News, Newscaster of the Year (news anchor Haylee Gonzales), and Sports Play by Play. In addition, sports talk KNML and country KRST-FM were each recognized for excellence. KKOB news director John Summers states, “It’s the hard work and dedication to factual journalism that brings success. Each knows and understands just how important their work is in relaying details correctly and concepts honestly. The bottom line is simple. They love what they do. And it shows.”
named co-host of the “The Giovanni in the Morning” show on Cumulus Media’s CHR WPRO-FM. After her internship, Berger joined WPRO-AM as call screener for “The Buddy Cianci Show.” In 2008, she was named promotions director for WPRO-AM and hosted a weekend show called, “This Week in Entertainment With Bekah Berger.” She also served as producer for WPRO-AM’s morning drive “Gene Valicenti Show.”
The fourth and final round of ratings data from Nielsen Audio’s June 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2023 sweep covered May 25 – June 21. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, iHeartMedia news/talk WISN remains ranked #1 in the market even after losing four-tenths to finish with a 9.8 share, while Good Karma Brands’ crosstown news/talk WTMJ leaps 1.3 shares for 9.5 share finish that lifts it to the #2 rank. In Providence, Cumulus Media’s news/talk WPRO-AM/WEAN-FM tacks on seven-tenths for a 5.9 share finish but stays in the #7 spot, while iHeartMedia’s crosstown news/talk WHJJ is up one-tenths for a 0.5 share and remains ranked #17. And in Hartford, Audacy’s news/talk WTIC-AM rises six-tenths to finish with a 5.5 share good for the #6 rank, while Red Wolf Broadcasting’s crosstown news/talk WDRC-AM dips one-tenth to a 1.5 share good for the #15 rank.
on new contracts to continue “The Hang Zone” show. The report indicates that Cumulus and the two hosts had been negotiating for the better part of seven months on new, long term deals but McDowell & Kemp and the company were split over digital media projects that the two wanted to pursue beyond their work with “The Ticket.” They resigned on Tuesday (7/17). Cumulus has not officially named a new host or hosts for the 12:00 noon to 3:00 pm daypart.
June 2023 PPM Data – Information for the June 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
WBEN/Buffalo Adds the Armstrong & Getty Show. The Armstrong & Getty Show has added yet another major market – WBEN, Buffalo. The Audacy-owned outlet is one of the most respected news/talk radio stations in the country having won numerous state, regional, and national awards for its news reporting. It is also one of the country’s heritage stations, tracing its beginning to 1922. WBEN operations director/Audacy news talk format VP Tim Wenger tells TALKERS, “We’re thrilled to have Armstrong & Getty as part of the evening lineup at WBEN. Their entertaining approach to current events and politics is a refreshing way to cap off the daylong programming on the station.” In a joint statement, Jack Armstrong and Joe Getty (pictured above left) say, “We’re excited to join the list of great radio voices that have been part of Buffalo and WBEN. Now, more than ever, it’s important that folks get a perspective from outside the mainstream media. We’re here to be that honest voice.” For more information about The Armstrong & Getty Show, contact Eric Weiss at The Weiss Agency:
Las Vegas Abuzz Over Raiders and Jimmy Garoppolo. Nationally syndicated, Las Vegas-based TALKERS Heavy Hundred host Dr. Daliah Wachs of the Genesis Communications Network met and received a jersey signed by the new Las Vegas Raider‘s quarterback Jimmy Garoppolo. The two are pictured (right) at an NFL “Salute To Service” event at Nellis Air Force Base. Wachs tells TALKERS, “The region is hopeful that Garoppolo will add that winning spark to the team if only he stays healthy.”
Former Spotify director of global podcast sales David Cohn joins Cumulus Media’s Westwood One as senior vice president of sales & digital partnerships. Cohn will oversee digital sales for Westwood One nationwide, focusing on growing brand partnerships across podcasting. In addition, he will have responsibility for the New York and Atlanta sales teams. Based in New York, Cohn will report to Westwood One president of sales Brandon Berman, who comments, “David is an accomplished sales leader with an exceptional command of the digital landscape. With his proven client-focused, multi-platform sales success, he is positioned to make an immediate impact on our business.” Cohn adds, “I’m super excited to join Westwood One. The opportunity to expand our digital footprint with the company’s amazing podcast and streaming assets was a natural draw for me. I’m excited to dig into the integrated advertising opportunities available in the red-hot audio space.” Prior to Spotify, Cohn held positions with Megaphone, Warner Media, Ziff Davis, and the WWE.
Simulcasting on 98.7 HD-2, iHeartMedia Washington, DC launches “Freedom 104.7 – DC’s Real News. Real Talk.” Senior vice president of programming Jeff Kapugi states, “We are excited to welcome a number of best-in-class personalities to ‘Freedom 104.7.’ We are confident [the station] will quickly become a favorite destination for DMV talk radio listeners.” Premiere Networks executive vice president of affiliate sales Peter Tripi adds, “We’re thrilled to have our industry-leading talk lineup join ‘Freedom 104.7 & 98.7 HD-2.’ These stellar talents will provide entertaining, unique and insightful views on the latest news, politics and events that Washington, DC listeners are looking for.” The station’s weekday lineup includes: “America’s First News” (6:00 am – 9:00 am); Glenn Beck (9:00 am – 12:00 noon); Clay Travis & Buck Sexton (12:00 noon – 3:00 pm); Sean Hannity (3:00 pm – 6:00 pm); Jesse Kelly (6:00 pm – 9:00 pm); “Our American Stories” (9:00 pm – 12:00 midnight); “Coast to Coast Early Edition” (12:00 midnight – 1:00 am); and “Coast to Coast AM with George Noory” (1:00 am – 6:00 am). Approximately six months ago (1/5), WWDC-HD2 and 104.7 translator station W284CQ became “iHeart Sports DC”; it was not listed in Nielsen Audio’s May 2023 sweep. Among persons 6+ in that ratings period, American University public radio news/talk WAMU ranks first (11.4); Hubbard all-news WTOP & WTLP “Washington’s Top News” is second (8.0); Cumulus Media news/talk WMAL “105.9 FM – Where Washington Comes To Talk” finishes seventh (4.7); and Audacy business news WDCH “Bloomberg 99.1 FM” ranks #22 (.5).
programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience(s).
program two legendary news/talk stations. Energy, enthusiasm, attention to detail and experience in news writing/delivering and talk show hosting is a necessity. You must have the ability to interact with listeners and handle multiple phone calls at one time. You will be responsible for all aspects of programming including managing and motivating on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience of a news/talk format. The position also requires a daily AM drive air-shift, along with live appearances and live broadcasts!
Dawn Davenport is seen every Saturday on the college football sidelines, and her relationships and knowledge of the SEC are huge assets for ‘104.5 The Zone’ listeners. Ron Slay is an SEC Player of the Year for the Tennessee Volunteers Men’s Basketball team and is a beloved natural entertainer.” Cumulus Nashville VP/market manager Allison Warren and program director Paul Mason say, in a joint statement, “Today, we celebrate the powerhouse trio Brent Dougherty, Dawn Davenport and Ron Slay. They have proven time and again to be a driving force behind 104.5 The Zone’s success, dominating the ratings and capturing the hearts of our listeners. They have an undeniable chemistry—a lightning in a bottle connection that brings our audience together. We are grateful to our clients, who have become our biggest fans, for choosing this remarkable station and these influential personalities to support their local businesses.”
years ago on KLIF and then ‘The Ticket’ you could tell he was a special communicator. He truly is one of Dallas radio’s great storytellers and he kept it going with Susquehanna and then Cumulus all these years. Not many have that kind of staying power. We wish him every happiness in his well-deserved retirement.” Hitzges states, “I’m so proud to be a part of what ‘The Ticket’ has built – a ratings dominator in a fantastic sports city. I shall so miss the daily ‘rush’ of being on the air. But after 48 consecutive years on the air in Dallas doing sports talk, it’s time to move on to the next phase of my life, whatever that may be.”
The fourth and final round of ratings information from Nielsen Audio’s May 2023 PPPM survey has been release for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s May 2023 sweep covered April 27 – May 24. In Raleigh, iHeartMedia’s news/talk WTKK-FM loses half a share to finish the survey with an 8.3 share (weekly, 6+ AHQ share) and stays ranked #2, while Capitol Broadcasting’s news WRAL-HD3 fell two-tenths to a 0.1 share good for the #15 rank. iHeartMedia’s news/talk WISN, Milwaukee tacks on a half share to wrap the survey with a 10.2 share and the #1 rank, while Good Karma Brands’ crosstown news/talk WTMJ lost a full share for an 8.2 share finish but remains ranked #3. In Nashville, Cumulus Media’s news/talk WWTN-FM is down 1.7 shares, finishing with a 5.0 share that drops it to the #6 rank, while iHeartMedia’s crosstown news/talk WLAC-AM lost two-tenths for a 1.1 share finish good for the #20 rank.
BFoA chairman Scott Herman says, “Chad and Heather are exceptional broadcast industry leaders, and they are a terrific addition to our board of directors. I look forward
to working with them to continue our mission of helping broadcasters in dire need.” Chad Lopez has more than 25 years of experience in broadcast and digital media. Prior to joining Red Apple Media, he served as vice president of Cumulus Media’s New York cluster. In addition to her work at the Weiss Agency, Heather Cohen serves on the Alliance for Women in Media and its foundation board of directors, has co-chaired the Gracie Awards since 2016, and most recently was appointed president of the executive board of Hofstra University’s Alumni Organization.
May 2023 PPM Data – Information for the May 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
including 5,000 shares of the Company’s Class A common stock that were tendered through notice of guaranteed delivery. Cumulus says the aggregate cost will be approximately $5.7 million, excluding fees and expenses relating to the tender offer. These shares represent approximately 9.8% of the Company’s outstanding Class A common stock as of June 9, 2023.
May 2023 PPM Data – Information for the May 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president,