Outkick Unique Viewers Up 9%
According to data from Comscore, multimedia sports platform OutKick delivered 20 million total multiplatform minutes and 19 million total multiplatform views during the August 2023 period. The platform
also saw 5.2 million total multiplatform unique viewers, up 9% year over year. Outkick founder (and co-host of the Premiere Networks nationally syndicated “Clay Travis and Buck Sexton Show”) Clay Travis says, “OutKick’s growth continues to spotlight our cutting-edge content and fearless talent. I’m excited for what’s to come especially with college football and NFL in full swing.”
2022, according to data from Comscore. The platform also saw 24 million total multiplatform views and 27 million total multiplatform minutes. OutKick founder Clay Travis – co-host of the Premiere Networks syndicated talk show “Clay Travis and Buck Sexton” – says, “It’s always great to see OutKick’s strong growth every month. We continue to distribute engaging content on topics that reach beyond sports and add talent to our roster that embrace common sense reporting.”
and 112 million total multiplatform minutes (up 60%), according to Comscore data. Outkick founder (and Premiere Networks syndicated talk radio star) Clay Travis states, “OutKick doesn’t shy away from the most pressing topics in American sports today which is why we have continued to expand our audience every quarter.”
Comscore. FOX News Digital bested CNN.com and NYTimes.com in both multi-platform total views and multi-platform total minutes. CNN.com still leads the news competitive set in multi-platform unique visitors, but its numbers in this measure were down 2% (120.2 million) while FOX News Digital’s numbers were up 19% (95 million).
custom competitive set in year-over-year growth across multiplatform unique visitors, page views, and minutes spent, according to data from Comscore. OutKick delivered over 8 million multiplatform total unique visitors, up 394% year-over-year, 32 million multiplatform total views, and 36 million multiplatform total minutes. OutKick founder Clay Travis says, “OutKick continues to be the only platform that drives the sports, culture, and political intersection and that separates us from the rest of the field. Our authentic and unfiltered reporting across the board is unmatched which is a direct result of the significant increases we’re seeing every month.”
“We’re continuing our growth trajectory every month and that’s directly correlated with the incredible OutKick talent that drives engaging content every day with personalities who are able to speak their minds.” OutKick also says it saw over 1 million social interactions on Facebook,Twitter, and Instagram, up 258% in February 2023 versus February 2022. Additionally, YouTube Video Views for OutKick attracted 7.1 million views – up 487% from the prior year, according to Shareable.
consecutive months as the top news brand with multiplatform views and two straight years as number one with multiplatform minutes. While FOX News Digital – as well as NYTimes.com – still lags behind CNN.com in multiplatform unique visitors (97.4 million to CNN.com’s 117.7 million), it has improved 23% in that category since February of 2022 while CNN.com is down 8% during that period.
His hall-of-fame career and love for the game are evident to anyone who has ever followed him. OutKick is and will always be the strongest proponent for smart, original, funny and authentic voices in all of sports. He’s a perfect fit for the brand and I’m thrilled to welcome him to our team.” Outkick also reports that its January 2023 digital performance, where the platform saw 311% growth year-over-year in unique visitors, marked the most growth over 2021 among its competitive set. In the fourth quarter of 2022, the platform attracted 9.1 million multi-platform average unique visitors, up 235% from the fourth quarter of the prior year, according to Comscore.
Digital closed out January reaching over 3 billion total multiplatform minutes – compared to CNN.com’s 2.4 billion – and 1.8 billion total multiplatform views – compared to CNN.com’s 1.5 billion. FOX adds that the FOX News Mobile App reached 6.5 million unique visitors in January, surpassing the CNN Mobile App for the first time since October 2021, which saw 5.6 million unique visitors. When it comes to multiplatform unique visitors, FOX News Digital came in second with 109 million, compared to CNN.com’s 140 million. 
year and 7.5 billion engagements on social media. ESPN adds that its ESPN app had its best year with 25.4 million average monthly unique visitors and says that that is “four times more unique visitors than its closest competitor.”
views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million. 
