Monday Memo: You Don’t Say
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Regular readers see me use this space largely to suggest what to DO. This week, validating the ultimate consultant caricature, five DON’Ts.
Delete from your on-air vocabulary: “What say you?”
This is a Bill O’Reilly vestige many radio talkers still parrot. It sounds like Tonto in the old “Lone Ranger” TV show. Talk the way people talk.