Tag: commercial copy

Advice

Monday Memo: Repeat After Me

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The Redfin TV ad ends: “Sell for more than the home next door.” Write local retailers’ commercial copy that communicates a consumer benefit that succinctly – and repeat it and repeat it — and your clients will renew.
QUICK QUIZ, from the auto insurance battle-royal:

“Fifteen minutes could save you fifteen percent or more on car insurance.”

Geico…slugging-it-out with…

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Advice

Monday Memo: The Lightning Round

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Grab the arm rest! Validating the consultant stereotype, here are 9-ideas-in-8-minutes…

  1. Effective commercial copy point: “It’s time to get together again.”

Seen those Applebee’s TV spots featuring the old “Cheers” theme? Instant feel-good.

Pandemic fatigue = cabin fever. So restaurants – and other retailers offering an experience – want to sound inviting.

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