Industry Views Sarugami

When AI Fools the Host: Mistake, Missed Opportunity, or Legal Minefield?

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgCharlie Kirk’s tragic assassination shook the talk radio world. Emotions were raw, and broadcasters across the spectrum tried to capture that moment for their audiences. Charles Heller of KVOI in Tucson shared in these pages yesterday (9/16) how he, in that haze of grief, played what he thought were tribute songs by Ed Sheeran and Adele. Only later did he realize they were AI-generated.

Heller deserves credit for admitting his mistake. Many would have quietly moved on, but he turned the incident into a public reflection on accuracy and the challenges of this new AI age. That honesty does not weaken him – it underscores his credibility. Audiences trust the host who owns a mistake more than the one who hides it. In this business, candor is currency.

Still, the programmer in me sees an on-air opportunity. Imagine a segment called “AI or Authentic?” – play generated songs alongside real ones and invite the audience to decide. It could be informative and fun: interactive, funny, and a perfect spotlight on the very problem that fooled him. I’m sure there are folks out there who have already done this.

Here’s where the lawyer in me speaks up. Falling for a convincing fake is a mistake, not malice. For public figures like Adele or Sheeran, defamation requires proof that a host knew something was false or acted recklessly. A one-off error doesn’t reach that bar.

But liability doesn’t end there. Misattribution can raise right-of-publicity concerns. Saying Adele recorded a song she didn’t isn’t defamatory – but it can still be an unauthorized use of her persona. Intent doesn’t always matter. The safer route is clear labeling: “This may be AI.”

For those of us behind the glass, the lesson is simple: mistakes happen. But doubling down without context? That’s how little errors become legal problems. The law is forgiving of a slip in judgment. It is less forgiving if the same content is repackaged as fact without transparency.

Heller’s story isn’t embarrassing – it’s instructive. In the AI era, every broadcaster faces the same challenge: how to verify what feels authentic. The answer isn’t to shy away from the technology. It’s to make sure you control the punchline – not the algorithm.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at staging.talkers.com/.

Industry Views

Won’t Get Fooled Again (Hopefully)

By Charles Heller
Talk Host / Account Executive
KVOI, Tucson

imgGrief for the loss of Charlie Kirk is palpable around the world. Broadcasters who interviewed him or had anything to do with the Turning Point organization were deeply touched by his tragic death.

Sunday, I played a tribute song to Charlie Kirk that I thought was by English singer/songwriter Ed Sheeran. Later I played one supposedly by Adelle. It seemed rather strange that they could produce and publish songs in three days, but I could find no evidence on YouTube that they were artificially generated. I should have looked a little further in my research before I stated on air that the songs were authentic. How can I be in talk radio for 27 years, be 68, and that naïve?

The fact is that I wanted to believe it was true. I overcame cognitive dissonance by wanting to believe that these two great artists would do tributes to someone I hold in high esteem. On reflection, I should have thought about the likelihood that either of them would write such songs…

In putting these thoughts to paper (electrons, anyway…) I found dozens of tribute songs to Charlie Kirk from many famous voices, and now I notice that most of them are “generated content.” That really made me re-evaluate my method of bringing facts to the audience, a job I feel as a calling as much as a profession. It forces me to question the authenticity of everything I bring to the microphone. My desire to believe that those songs were real, overcame my natural skepticism. I lost, as they say in self-defense instruction, “situational awareness.” (I’ve been a state certified CCW instructor for 31 years.)

I came to radio through print journalism, having run my high school newspaper as managing editor (The Lane Warrior) with a circulation of 5,000. We printed it in house too, back when it was still done hot type. The Chicago Tribune sponsored my Junior Achievement Company, and my associations there got me a job. I spent time in the newsroom while still in high school, learning a lot about how a real paper is made. They cared a lot about accuracy, and it stuck with me. I used to smoke my pipe at the city desk with Clarence Paige. (Wow have things changed…)

Fast-forward 50 years, and now I sit behind the microphone of four talk radio programs on KVOI, engineering and hosting by myself, alone in the building with the exception of my broadcast dog, Charger. It’s an awesome responsibility, bringing infotainment to an audience, but the age of AI now causes me to ask, is everything I put out, correct? I’ve said on air for a long time, “I don’t need to be right, but need to be correct.” Am I alone in this concern for accuracy? Give me your thoughts, please.

Charles Heller is in his 27th year on air, hosting “Swap Shop,” “Liberty Watch,” “America Armed & Free,” and “America’s Fabric,” on Bustos Media’s KVOI-AM, Tucson. During the week he is a seller, producing his own spots. Charger is a seven-year-old rescue from the Humane Society who prefers AM Radio. He’d especially like to communicate with people who do other swap type shows. charles@libertywatchradio.com