Industry News

TALKERS News Notes

Cumulus and Memphis Tigers Renew. Cumulus Media Memphis renews its agreement with Univerity of Memphis’ Tiger Sports Properties (the locally based team of Learfield) in which WKIM-FM “News Talk 98.9 The Roar of Memphis” will continue to serve as the exclusive radio home for University of Memphis Tiger football, men’s basketball, and women’s basketball, along with football and men’s basketball coaches’ shows.

Williams Named Interim Communications Contact for Beasley. With Heidi Raphael leaving Beasley Media Group to lead the New York State Broadcasters Association after August 14, Jennifer Williams will serve as interim communications contact on behalf of Caroline Beasley and the company until the end of the year.

Hidden Brain and PRX Ink Distribution Deal. Social sciences program “Hidden Brain” moves from distributor NPR to PRX beginning October 1, 2026. Host Shankar Vedantam says, “I’m delighted that ‘Hidden Brain’ will join PRX and its portfolio of innovative and beloved radio programs. We’re excited to continue to work with the many stations that carry ‘Hidden Brain,’ and to collaborate with PRX on new ways to serve our broadcast listeners and the public media community.”

Industry News

Beasley Promotes Roldan to Head of Tech & Infrastructure

Beasley Media Group promotes Jose Alberto Roldan to head of technology and infrastructure. In this newly created position, Roldan will oversee the company’s technology strategy, information technology operations, infrastructure, cybersecurity, imgand enterprise systems. Beasley says Roldan, who most recently served as vice president of IT, joined Beasley Media Group in 2019 and has played an instrumental role in modernizing the company’s technology environment, enhancing cybersecurity, improving operational efficiency, and advancing strategic technology initiatives across the organization. Beasley CEO Caroline Beasley comments, “Jose has been an exceptional leader and trusted member of our technology team since joining Beasley Media Group. His expertise, strategic vision, and unwavering commitment to innovation have helped strengthen our technology infrastructure and position the company for continued growth. We are pleased to recognize his many contributions with this well-deserved promotion.”

Industry News

Caroline Beasley Inducted into Florida Broadcasters Hall of Fame

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Beasley Media Group CEO Caroline Beasley was inducted into the Florida Broadcasters Hall of Fame during a ceremony that took place during the Florida Association of Broadcasters Annual Conference on Thursday, June 18 at The Breakers Resort in Palm Beach, Florida. Pictured above at the event are (from l-r): Dr. Robert Beasley, Brian Beasley, Caroline Beasley, Bruce Beasley and Brad Beasley.

Industry News

Beasley’s Q1 2026 Net Revenue Declines 12.9%

Beasley Broadcast Group reports it operating results for the first quarter of 2026 and reveals net revenue for the period was $42.6 million, a decline of 12.9% from the same period a year ago. The company says that decline is due to “persistent weakness in the traditional agency advertising market that was partially offset by the continued expansion of our high-margin, owned-and-operated direct digital revenues.” Beasley imgadds that it recorded operating income of $7.7 million in the first quarter of 2026, compared to an operating loss of $0.3 million in Q1 of 2025. The increase in operating income was driven primarily by the sale of its Fort Myers stations. Beasley also reported net income of approximately $3.2 million compared to a net loss of $2.7 million, reported a year ago. Beasley CEO Caroline Beasley comments, “While first quarter results continued to reflect pressure in certain legacy advertising categories and an uneven pace of recovery across our markets, we made meaningful progress against the strategic priorities we outlined over the past year. Importantly, we continue to see strong momentum in digital, particularly in our owned and operated products, which grew year-over-year on a same station basis and now represent an increasingly important contributor to both revenue quality and long-term profitability. Markets with stronger digital adoption continue to demonstrate greater revenue stability, reinforcing our confidence in the long-term direction of the business.”

Industry News

Beasley 2025 Q4 Net Revenue Falls 21.1%

Beasley Broadcast Group reports net revenue of $53 million in the fourth quarter of 2025, a decline of 21.1% from the same period in 2024. For the full year of 2025, net revenue was $205.9 million, a decrease of 14.3% from the full year of 2024. Regarding the Q4 2025 numbers, Beasley says they “reflect persistent weakness in the traditional agencyimg advertising market that was partially offset by the continued expansion of our high-margin, owned-and-operated direct digital revenues. Beasley recorded an operating loss of approximately $230.0 million in the fourth quarter of 2025, compared to operating income of $7.6 million in the fourth quarter of 2024, driven primarily by a non-cash FCC license impairment charge of $224.8 million, reflecting the company’s updated assessment of the fair value of its broadcast licenses in light of continued secular pressures on the radio industry, as well as $1.7 million in other operating expenses.”

Beasley CEO Caroline Beasley states, “2025 was a year of meaningful transformation for Beasley. Against a persistently challenging advertising environment — marked by continued secular pressure on traditional audio and the ongoing contraction of agency-driven revenue channels — imgwe made tangible progress reshaping this company for long-term value creation. Our digital business delivered record performance, with digital revenue representing approximately 24% of net revenue, up from roughly 19% of net revenue in 2024, and digital segment operating margins reached record levels as our continued shift toward owned-and-operated and programmatic products gained traction across our markets… Building on this progress, we recently announced a debt exchange transaction with our second lien bondholders, pursuant to which we expect to reduce our second lien debt by approximately 50% and repay roughly $15 million of our first lien debt. Upon completion of the transaction, which is subject to bondholder participation and expected to close by the end of April, we anticipate total outstanding debt will be reduced to approximately $110 million from $220 million today. We believe this transaction will meaningfully strengthen our balance sheet, enhance financial flexibility, and better position the Company to execute on its strategic priorities. Following its completion, our focus will shift toward further deleveraging through EBITDA growth and continued portfolio optimization.”

Industry News

Caroline Beasley to Be Honored by the Florida Association of Broadcasters

imgThe Florida Association of Broadcasters will honor Beasley Broadcast Group CEO Caroline Beasley as a 2026 inductee into the Florida Broadcasters Hall of Fame on June 18 at The Breakers Palm Beach. The Florida Broadcasters Hall of Fame recognizes individuals whose careers have left a lasting mark on Florida’s radio and television industry. Inductees are selected based on a distinguished professional career directly tied to Florida and at least 25 years of service to broadcasting.

Industry News

Beasley Names LeGrett Chief Business Officer

Beasley Media Group appoints Kevin LeGrett chief business officer, effective today. LeGrett, who most recently served as president of iHeartSports, will “work closely with chief operating officer Brian Beasley to help unify the company’s business operations, aligning revenueimg strategy, cross-platform partnerships, and digital growth to strengthen the company’s competitive position to ensure long-term success.” Beasley Media Group CEO Caroline Beasley comments, “Kevin’s deep experience across broadcast, digital, experiential, podcasting, and sports makes him uniquely qualified to lead our revenue strategy. His proven ability to scale platforms, grow teams, and deliver results on both a national and local level will be instrumental as we continue to evolve and innovate for our clients and communities.” LeGrett says, “I’m excited to join Beasley Media Group at such an exciting time. Beasley’s commitment to local communities, strong culture, and forward-thinking approach to media – especially its transformation across digital, streaming, and multiplatform platforms – aligns perfectly with my passion for building innovative, integrated solutions that drive real impact for advertisers and listeners alike. I’m excited to help lead the next chapter of growth.”

Industry News

Beasley to Celebrate 65 Years of Broadcasting

Beasley Media Group announces that it is marking its 65th anniversary this year and will commemorate the milestone throughout the year of 2026. The company was founded on December 3, 1961, when its late founder George Beasley was awarded an FCC license toimg build WPYB-AM in Benson, North Carolina. The company says that at a time when many smaller communities lacked access to local broadcasting, he recognized radio’s unique ability to inform, connect, and serve and that vision became the cornerstone of the company. Beasley CEO Caroline Beasley comments, “Reaching 65 years is a testament to the resilience, creativity, and dedication of the people who make Beasley Media Group what it is today. While we are incredibly proud of our legacy, this milestone is equally about where we are headed — continuing to evolve, embrace innovation, and strengthen the local connections that have always set us apart.” The company currently operates 55 radio stations in large and mid-sized markets. Beasley says the anniversary theme — “65 Strong: Forward Together” — reflects both the strength of the company’s foundation and its focus on the future.

Industry News

Beasley Promotes John Coury to Corporate Role

Beasley Media Group promotes John Coury to vice president of treasury and corporateimg controller. Coury has been overseeing the company’s treasury operations, accounts receivable, accounts payable, and traffic functions. Beasley Media Group CEO Caroline Beasley says, “John’s leadership, strategic insight, and strong financial acumen have been instrumental in strengthening our company’s financial foundation. His dedication and expertise will continue to play an important role in advancing Beasley’s fiscal efficiency and long-term growth.”

Industry News

Beasley Third Quarter Revenue Down 12.4%

Beasley Media Group reveals operating results for the third quarter of 2025 and reports net revenue of $51 million a decline of 12.4% compared to Q3 of 2024. Beasley says the performance was in line with its guidance and “reflects continued softness in the traditionalimg agency advertising market, partially offset by sustained growth in high-margin, owned-and-operated digital revenue and local direct sales.” Beasley recorded an operating loss of approximately $300,000 in the third quarter of 2025, compared to an operating income of $1.2 million in the imgprior year quarter. Beasley CEO Caroline Beasley comments, “Our third quarter results demonstrate continued operational discipline. While advertising demand remains challenging, particularly within agency channels, the quality of our revenue mix continues to strengthen, led by sustained growth and record margins in our digital business. Digital revenue now represents roughly one-quarter of total company revenue, with owned-and-operated products driving margin expansion and scalability. At the same time, our cost-reduction initiatives are yielding tangible, lasting benefits. We’ve reduced total station operating and corporate expenses by $15 million year-to-date, while improving organizational efficiency and positioning Beasley to generate higher returns on every dollar of revenue. As we move into the fourth quarter, we remain focused on disciplined execution, strengthening our balance sheet through planned asset sales, and advancing our strategy to deliver sustainable shareholder value.”

Industry News

Beasley CFO Burrows Resigns, Company Names Greening Chief Accounting Officer

Beasley Media Group reveals in an 8-K filing with the SEC that chief financial officer Lauren Burrows is resigning from the company effective October 17, “in order to pursue other opportunities. The resignation was not due to any disagreement with the Company on anyimg matter relating to its operations, policies, or practices.” Company CEO Caroline Beasley will serve as principal financial officer on an interim basis. At the same time, the company announces the promotion of Shaun Greening to chief accounting officer. Greening joined Beasley in 2000 and has been serving as vice president of financial reporting. Greening joins John Coury, who was recently promoted to corporate controller and director of treasury. Caroline Beasley states, “Shaun brings extensive experience, deep institutional knowledge, and a proven track record of success to his role. Together with John, their leadership will be instrumental in supporting our continued growth and long-term success.”

Industry News

Radio CEOs Applaud FCC’s Ownership Rules Review

The Federal Communications Commission is announcing a Notice of Proposed Rulemaking to begin its 2022 Quadrennial Review of the broadcast ownership rules. FCC Chairman Brendan Carr has indicated that he is interested in relaxing the current ownership rules for broadcastersimg and radio industry CEOs are pleased with the probability that they will be loosened. Cumulus Media president and CEO Mary G. Berner states, “We’re encouraged that Chairman Carr and the FCC are advancing the 2022 Quadrennial Review. Quickly modernizing the radio ownership rules is essential for listeners who rely on local radio every day. With updated imgrules, companies like ours can invest more locally, diversify our offerings, and compete effectively in today’s rapidly evolving audio landscape. We look forward to working with the Commission to make these updates.” Beasley Media Group CEO Caroline Beasley comments, “We would like to thank Chairman Carr for moving forward with the quadrennial review on this critical endeavor. This is a defining moment for our industry to ensure that local radio can continue to fulfill its essential public service mission for decades to come. We look forward to working with the Commission to implement common-sense reforms that will allow broadcasters to compete fairly and keep serving the local audiences who rely on us every day.”

Industry News

Beasley Executive Kent Dunn to Retire

Beasley Media Group Augusta vice president and market manager Kent Dunn announces he is retiring on June 6, 2025. Dunn joined Beasley in 1991 and since then has held numerous leadership roles, including serving as vice president and market manager in markets including Augusta, Tampa,img and Fayetteville. Dunn says, “After much thought and reflection, I’ve made the decision to retire and begin the next chapter of my life. Beasley Media Group has been more than just a workplace – it’s been my extended family. I feel incredibly fortunate to have spent over 30 years doing what I love, with people I deeply respect and admire. It’s been an absolute privilege to work with late company founder George Beasley, Caroline, Brian and Bruce over the years.” CEO Caroline Beasley comments, “Kent’s contributions to Beasley Media Group – and to the radio industry at large – have been nothing short of exceptional. His strategic insight, collaborative spirit, and passion for radio have guided teams and inspired generations of broadcasters. We are deeply grateful for his decades of service and wish him all the best in his well-deserved retirement.”

Industry News

Beasley Broadcast Group Q1 Revenue Down 10.1%

Beasley Broadcast Group, parent company of Beasley Media Group, reports its operating results for the first quarter of 2025 and reveals net revenue of $48.9 million, a decline of 10.1% from the same period in 2024. The company reports a net loss for the quarter of $2.7 million compared to Q1 of 2024 in which it reported neither a loss nor income due to a $6 million gain on the sale of its BMIimg investment. Other notes from the first quarter include: Revenue from new business accounted for 18% of net revenue; Local revenue, including digital packages sold locally, accounted for 71% of net revenue; Digital revenue was comparable to the first quarter of 2024 but increased 6% year-over-year to $10.8 million, on a same-station basis; Digital revenue accounted for 22% of net revenue; and Digital segment operating margin was 18%. Beasley CEO Caroline Beasley says, “Our first quarter results imgreflect the strength of our ongoing transformation and the resilience of our core strategy. While revenue was impacted by persistent macroeconomic headwinds, we mitigated this through disciplined cost management, operational streamlining, and continued momentum in our digital business, resulting in an Operating Loss of $2.0 million and year-over-year Adjusted EBITDA growth. Digital revenue now represents over 20% of total revenue, and the meaningful expansion in digital segment operating income underscores the scalability of our platform and the impact of our strategic investments. As we look ahead, we remain focused on unlocking margin expansion, accelerating our digital evolution, and driving long-term value for our stockholders through thoughtful execution and innovation. We are particularly encouraged by the continued growth in our high-margin digital offerings and the early success of new digital and content initiatives. With a more agile operating structure, a differentiated content portfolio, and deepened advertiser engagement, we believe Beasley is well-positioned to navigate short-term market challenges while building a more durable and diversified revenue base.”

Industry News

Beasley Reports 2024 Q4 Net Revenue Up 2.3%

Beasley Broadcast Group reports operating results for the fourth quarter of 2024 and for the full year of 2024. For Q4 of 2024, Beasley reports revenue of $67.3 million, an increase of 2.3% over the same period in 2023. The company reports a net loss of $2.06 due to a $98.8 million of non-cash impairment losses. For the full year of 2024 Beasley reports revenue of $240.3 a decline of 2.7% from the full year of 2023.img Beasley CEO Caroline Beasley says, “2024 was a transformative year for Beasley as we took decisive actions to strengthen our balance sheet, streamline our operations, and position the company for long-term success. Through disciplined cost management and strategic capital initiatives, we achieved approximately $20.0 million in annualized expense reductions, improved our leverage profile, imgand enhanced our financial flexibility. These efforts, combined with the continued momentum of our digital business—now representing nearly 20% of total revenue—have reinforced our ability to navigate industry challenges while capitalizing on new growth opportunities in audio and digital media. As we enter 2025, we remain focused on executing our strategy to drive sustainable revenue growth, expand our digital offerings, and optimize our sales approach. We see substantial opportunities in harnessing data-driven insights, enhancing direct-to-consumer engagement, and providing our advertisers with cutting-edge marketing solutions. With a refined portfolio of premium brands, a leaner and more agile cost structure, and a strengthened financial foundation, Beasley is well-positioned to accelerate our digital evolution and deliver long-term value for our shareholders, audiences, and partners.”

Industry News

Beasley Names Lamar Smith Director of Corporate Engineering

Beasley Media Group announces that Lamar Smith is promoted to director of corporate engineering for the company. Smith has been with the company since 2011 and most recently served as vice president ofim engineering. In his new role, he will be responsible for overseeing all engineering activities across Beasley’s 57 radio properties throughout the United States. Beasley CEO Caroline Beasley comments, “Lamar’s commitment, dedication and experience are exactly what we need as the organization continues to evolve and innovate into the future.” Smith, who will remain based in Charlotte, says, “Many thanks to Caroline and the Beasley family for this incredible opportunity. I look forward to being able to lead the engineering division as the company continues to evolve for years to come.”

Industry News

Beasley Second Quarter Net Revenue Falls 4.8%

Net revenue for the second quarter of 2024 was $60.4 million, a decline of 4.8% from the same period in 2023. Beasley Broadcast Group’s net loss shrank from $10.4 million in Q2 of 2023 to $276,000 in the second quarter of 2024. Beasley CEO Caroline Beasley states, “Beasley’s second quarter results highlight the ongoing progress we are making to position the company for sustainable, profitable growth. The continuedim success of our digital transformation strategy led to a 10.4% year-over-year increase in same-station second quarter digital revenue, partially offsetting ongoing challenges related to softness in the audio advertising spot market. Digital revenue accounted for nearly 22% of total second quarter revenue, in-line with our full-year 2024 goal of 20% to 25% of total revenue. On the new business front, our dedicated sales teams are leveraging the audience reach and engagement of our platform to attract new advertisers. We have and will continue to see the benefit of political revenue through the end of year, and at the same time, we are taking aggressive action to address near-term challenges through expense management initiatives, which drove approximately $2 million in expense savings compared to the prior year. We expect to achieve $10 million in annualized expense savings.”

Industry News

Beasley Media Group Announces New Regional Vice President Roles

Beasley Media Group announces new RVP roles for managers overseeing multiple markets across the country. The company says that under the new leadership structure, cluster and market managers will report directly to the regional vice president responsible for overseeing their market. Ron deCastro will beim responsible for overseeing the Fort Myers and Tampa, Florida markets. In addition to serving as Ft. Myers market manager, AJ Lurie will now oversee sales across the state. Mac Edwards will oversee the Charlotte and Fayetteville markets. Kent Dunn will continue to lead the Augusta market. Mary Menna will lead the company’s Boston, Philadelphia, and New Jersey markets. Kevin Rich, who currently serves as Beasley Media Group vice president of operations, will now also be responsible for overseeing the company’s Las Vegas and Detroit-based operations. Beasley CEO Caroline Beasley states, “These changes reflect the company’s continuous commitment to streamline our sales efforts and drive revenue in an efficient manner across multiple platforms throughout the company.”

Industry News

Beasley Names Snyder Head of Digital Content Marketing

Beasley Media Group names David Snyder head of digital content marketing. For the past 14 years, Snyder has been CEO at content marketing platform Copy Press that served clients including Uber, AirBnB, Indeed,im and Macy’s. In this newly created corporate position, Snyder will be responsible for overseeing digital marketing and building revenue opportunities on behalf of the company with an emphasis on newsletters, SEO, websites and affiliate marketing as well as leading the developers working across the organization. Beasley CEO Caroline Beasley comments, “We could not be more thrilled to welcome Dave into the Beasley family. His marketing expertise is exactly what we need as we continue to build new revenue streams on behalf of the company.”

Industry News

Beasley Signs Up for SPECai

ENCO Systems, Inc, Benztown, and Compass Media Networks announce that they have entered into an agreement with Beasley Media Group to provide their SPECai product to Beasley’s local advertisingim executives companywide. Beasley Media Group CEO Caroline Beasley comments, “We are very excited to be among the early users of SPECai. The technology is a game-changing tool for our sales teams to quickly and easily produce great-sounding spec spots for clients in minutes that don’t sound AI-generated, making them very compelling for advertisers. It’s amazing technology for our industry.”

Industry News

Beasley Broadcast Group Reports Q1 Net Revenue Down 5.9%

The company says that net revenue for the first quarter of 2024 was $54.4 million, a decline of 5.9% from the same period in 2023, saying this was “primarily reflecting a year-over-year decline in audio advertising and other revenue due to Beasley’s Wilmington station and esports divestitures as well as ongoing softness in the commercial advertising business, partially offset by growth in digital and political advertising revenue.” Beasley reports net income of approximately $8,000 in Q1, compared to a net lossim of $3.5 million for the same period in 2023, “primarily due to the $6 million gain on the sale of an investment in BMI holdings and lower interest expense.” Company CEO Caroline Beasley states, “Beasley continues to advance our core initiatives, which are focused on driving revenue and cash flow, including our digital transformation, revenue diversification and expense management initiatives. We expect digital to account for between 20% and 25% of total revenue in 2024, driven by the ongoing growth and success of our premium content creation and digital services. On the new business front, our dedicated sales teams are leveraging the tremendous audience reach and engagement of our platform to attract new advertisers. In summary, Beasley’s underlying fundamentals – mainly, our local audio and digital platforms and audience engagement – remain strong. We are proud of our teams’ steadfast commitment to delivering exceptional content and services to our listeners, advertisers, online users and sports fans, and remain confident that the actions we are taking to transform our company and strengthen our balance sheet, are laying the foundation for future growth and success.”

Industry News

Beasley Broadcast Group Q4 2023 Revenue Down 8.75%

Today Beasley Broadcast Group releases its operating results for the fourth quarter of 2023 and the full year of 2023. For Q4 of 2023, the company reports net revenue of $65.7 million, a decline of 8.75% from the same period in 2022. For the full year of 2023, net revenue was $247.1 million, a decline of 3.6% from the full year of 2022. While Beasley reports net income of $6.4 million for the fourth quarter of 2023 (compared to the $24.5 million net loss it posted in Q4 of 2022), the company reveals a net loss of $75.1 million for the full year of 2023, compared to the net loss of $42.1 million it reported for the full year ofim 2022. Beasley CEO Caroline Beasley says, “Beasley’s fourth quarter and full year financial results reflect the impacts of cyclical political revenue and ongoing advertising market softness, partially offset by the continued success of our revenue diversification strategy and cost management initiatives. Net revenues for the 2023 fourth quarter and full year decreased by $6.3 million and $9.3 million, respectively. Excluding the impacts from a decrease in political advertising and the company’s dispositions of WWWE-AM, WJBR-FM and the Houston Outlaws in 2023 and WWNN-AM imand KDWN-AM in 2022, partially offset by the company’s acquisitions of KXTE-FM and Guarantee Digital in 2022, revenues would have decreased by $0.2 million and $1.3 million in the 2023 fourth quarter and full year, respectively… For the better part of the year, we continued to execute on our successful growth agenda for our digital business that capitalizes on the value of our strong local brands, unique local business relationships and proven marketing capabilities. While macroeconomic pressures held fourth quarter digital revenue flat compared to the prior year, Beasley delivered meaningful full-year digital revenue growth, up 11.4% year-over-year. Our digital business represented 18.4% of full year 2023 revenue. We remain laser focused on prioritizing the growth of our digital platform as a means to diversify our revenue in a cash flow positive manner, and we expect digital revenue to account for between 20% and 25% of total revenue in 2024. Our dedicated sales teams also continue to leverage the tremendous audience reach and engagement of our local multi-platform content to attract new advertisers, resulting in fourth quarter and full year new local business revenue growth of 52% and 20%, respectively. Additionally, the actions we have taken to reduce costs drove a year-over-year decline in operating expenses of 3.3% in the fourth quarter and 2.3% for the full year.”

Industry News

LABF Honors 2023 Giants of Broadcasting & Electronic Arts

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The Library of American Broadcasting Foundation honored industry leaders and celebrities for lifetime achievements during the 2023 Giants of Broadcasting & Electronic Arts Luncheon and Awards Ceremony yesterday (11/14) at Gotham Hall in New York City. Pictured above are: (back row, l-r) Joyce Tudryn, IRTS president and CEO; Heidi Raphael, LABF co-chair; Eric Shanks, Wolf Blitzer, Tony Danza, David Kennedy, Bill Whitaker (emcee and 2018 Giant), Jack Goodman, LABF co-chair; (front row, l-r) Valari Dobson Staab, JuJu Chang, Caroline Beasley, and Nina Totenberg. Photo by Wendy Moger Bross

Industry News

Beasley Media Group Q3 Net Revenue Falls 5.8%

Reporting its operating results for the third quarter of 2023, Beasley Media Group says net revenue was $60.1 million, a decrease of 5.8% over the same period in 2022. The company also reports a net loss of $67.5 million compare to the net income of $500,000 it reported in the third quarter of 2022, due largely to non-cash impairment losses.  Beasley CEO Caroline Beasley comments, “Beasley’s third quarter financial results reflect the well-publicized economic challenges and continued advertising market softness which we outlined in the prior quarters. Similar to recent quarters, Beasley delivered strongim digital revenue growth of 9.1% year-over-year, with digital revenue representing 18.6% of total third quarter revenue. Our continued strong digital revenue growth has moved us to within a few basis points of reaching the bottom end of our goal of digital revenue accounting for 20% to 30% of total revenue, and we remain laser focused on this initiative as a means to diversify our revenue in a cash flow positive manner. Our dedicated sales teams continue to leverage the tremendous audience reach and engagement of our local multi-platform content to attract new advertisers, resulting in a 22% increase in new local business revenue growth for the third quarter. Additionally, the actions we have taken to reduce our cost structure resulted in third quarter operating and corporate expenses decreases of 2.7% and 12.5%, respectively. In summary, we believe our third quarter financial performance demonstrates that our digital transformation and revenue diversification strategies continue to gain momentum and our initiatives focused on lowering operating expenses and reducing debt are positioning Beasley to generate increased and more diversified cash flows in future periods. Looking ahead, as has always been the case for non-election years, we expect fourth quarter revenues to be somewhat impacted by the absence of cyclical political advertising. While we plan to offset some of this expected softness through continued growth in digital and new business, we are hopeful that the overall advertising environment will improve in the fourth quarter and continue to closely monitor the economy.”

Industry News

North Carolina Broadcast History Museum in the Works

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State broadcast leaders in North Carolina are unveiling details of a planned North Carolina Broadcast History Museum. The museum initiative is a 501(c) 3 non-profit corporation dedicated to preserving North Carolina’s broadcasting legacy. The Museum is seeking assistance from the public and people who worked in broadcasting to collect artifacts, documents, photographs and recordings that chronicle the history of prominent radio and television stations, broadcasters, programs and events. Through exhibits and collections, the Museum seeks to highlight the contributions made by North Carolina Broadcasters in shaping the industry and the state’s culture landscape. Among the broadcast professionals pictured above at the North Carolina Governor’s Mansion announcing the new project is Beasley Media Group CEO Caroline Beasley (center).