Industry News

Todd Starnes Honored by U.S. Reps

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Pictured above is conservative media figure Todd Starnes (right) with U.S. Rep. David Kustoff (R-TN) and U.S. Rep. Andrew Clyde (R-GA) at a book launch event hosted by the Conservative Partnership Institute to honor Starnes and recognize the publishing of his eighth book, Twilight’s Last Gleaming (Simon & Schuster/Post Hill Press, 2024). The event was emceed by former Trump chief of staff Mark Meadows. Starnes’ talk radio show is syndicated nationally, and he is the owner of news/talk KWAM, Memphis. Starnes is also on the board of directors of the Tennessee Association of Broadcasters.

Features

Merchandize Your Content!

By Mark Kaye
Talk Show Host
Cox Media Group

imWe have a saying around “The Mark Kaye Show” studio:

“If the audience likes it on the air, they’re gonna LOVE it on a t-shirt!”

Just last month, after moving to vacate Speaker Kevin McCarthy, Representative Matt Gaetz turned around to a House Chamber full of angry, howling Congresspeople and bellowed back…

“Oh BOOOO all you want!”

As we played that clip over and over on my show, all I could think was, “This would make a fantastic Halloween t-shirt!”

Within 24 hours our online store was printing and shipping shirts and hoodies with an AI-generated Matt Gaetz cartoon character standing before a chorus of screaming ghosts with his newly coined catchphrase lingering above: “Oh Boo All You Want!”

It was the hottest-selling item so far this year.

When the feds raided Donald Trump’s mansion in South Florida, I had a friend create an “Remember the Alamo” themed logo that prompted listeners to “Remember Mar-A-Lago.”

We still get orders for those weekly.

And it isn’t just clothing…

My current book The Untold Story of Christmas was born of an annual holiday tradition that began on my show. Many of my listeners pleaded for a copy they could share with their families and loved ones. Not wanting to disappoint them, I published a beautifully illustrated book this year and offered it to my fans. It’s already in its second printing and is quickly climbing up the Amazon charts! (I expect it to be #1 by Black Friday!) And the best part is, they are thanking me for making it available to them.

People want to show their support for you in any way they can and they will give you money if you let them.

The richest guys at the Trump rally are Donald Trump and whoever is selling MAGA hats outside.

The merch line at the Taylor Swift concert is longer than the Great Wall of China.

And if you attend a major sporting event without your team’s logo emblazoned on some article of clothing, well, you just look weird.

But merchandise isn’t just an additional stream of revenue, it’s a bond that can connect you and your audience eternally. They love you. They love your show. They love it for the three hours a day you offer it to them. Unless you offer them something tangible that doesn’t drift off into the ether after you turn off the microphone, they can’t show their fandom the other 21 hours of the day.

Your listeners want to wear your merch and read your books while sipping your signature energy drink and watching your bobblehead nodding along with them as they listen to your show.

If you love and value your audience, and want to keep them listening as long as possible, then simply give them what they want. Create tangible representations of your content. Let them be fanatical about your show even when you’re off the air.

Mark Kaye is the morning drive host at Cox Media Group’s WOKV-FM, Jacksonville. His program is syndicated to other CMG news/talk stations in markets around the country. He can be emailed at: markkayeshow@gmail.com. 

Industry News

Todd Starnes Publishes New Political Book

Todd Starnes, president of Starnes Media Group and a nationally syndicated talk radio personality,im announces the publication of his eighth book. Titled, Twilight’s Last Gleaming: Can America Be Saved? (Post Hill Press 2023), is in the pre-order phase. The introduction to the book was written by former President Donald Trump. Starnes is available for interviews by emailing Grace Baker at grace@kwamradio.com. Starnes is a former FOX News personality whose company owns Memphis news/talk radio outlet KWAM “Mighty 990,” the flagship station for Starnes’ syndicated radio show.

Industry News

Liz Truss Inks Book Deal with Salem’s Regnery Publishing

Salem Media Group announces that its book unit Regnery Publishing signs a deal with former UK Prime Minister Liz Truss that includes the publishing of her new book, Ten Years to Save the West, scheduled to be released on April 16, 2024. The press release states, “Around the world, many supposedlyim conservative political parties have been captured by the same left-wing influences that set the agenda and frame the debate in so many institutions, including the media, academia and the corporate world. Drawing on her 10 years of service in Tory governments – when she often found herself to be the only conservative in the room – the scrappy champion of limited government and individual freedom exposes the threat of the massive, unaccountable administrative state and the complacent political and corporate establishment.”

Industry News

Clay Travis Wraps Book Tour at WISN, Milwaukee

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Premiere Networks radio personality Clay Travis – co-host of “The Clay Travis and Buck Sexton Show” and founder of Outkick Media – is pictured above (left) with U.S. Senator Ron Johnson (R-WI) (right) in the studios of iHeartMedia’s news/talk WISN, Milwaukee. Travis broadcast his show from the station during his visit to Milwaukee as the final stop on the tour promoting his new book, American Playbook: A Guide to Winning Back the Country from the Democrats (Threshold Editions 2023). Travis hosted Johnson on his program as a preview of the first GOP debate. He closed out the book tour at the city’s historic Pabst Theater, where he discussed the book on stage with WISN personality Dan O’Donnell.

Industry News

Wayne Allyn Root Book Selling Well Thanks to Talk Radio

Las Vegas-based, nationally syndicated talk radio personality Wayne Allyn Root tells TALKERS magazine his latest book, The Great Patriot BUY-cott Book, is doing very well on several Amazon book charts, and he says talk radio is the main reason why. He says, “My new book is out for 48 hours and already it’s a #1 bestseller in many categories at Amazon. And to what do I credit my success at going so quickly to #1? Talk radio. In past 48 hours I’ve been a guest on 30 talk radio shows… plus of course, I’ve promoted my book on my own national radio show. Talk radio works!” Root is an ardent Donald Trump supporter who says the former president linked to his recent opinion piece titled, “Democrats Want to Indict & Arrest President Trump. They Want a War? Let’s Give it to Them” in one of his recent posts on Truth Social.

Industry News

WABC, New York Owner John Catsimatidis Publishes New Book

Billionaire entrepreneur John Catsimatidis, owner and CEO of the Red Apple Group which includes Red Apple Media, WABC Radio, and Red Apple Audio Networks publishes his new book, How Far Do You Want toHow Far Do You Want to Go? Lessons from a Common-Sense Billionaire - Book Go? Lessons from a Common-Sense Billionaire (Matt Holt, 2023), in which he reveals how his instincts and common sense propelled him to massive business success. In the book, Catsimatidis shares his dynamic story, from his beginnings in the grocery business to entering the political arena, including a New York City mayoral campaign. He says, “The American dream doesn’t come with an instruction manual – or even a sign to let you know when you’ve arrived at the finish line. I’m far from finished. Buying WABC and launching Red Apple Media and the Red Apple Audio Networks has been a dream come true. I wrote How Far Do You Want to Go? to help others with an entrepreneurial spirit achieve success.”

Front Page News Industry News

Thursday, September 15, 2022

Rush Limbaugh Book to Be Published Next Month. A book Rush Limbaugh was working on prior to his February 17, 2021 death will be published on October 25 by Threshold Editions. Titled, Radio’s Greatest of All Time, and credited to Limbaugh, his widow Kathryn Limbaugh, and brother David Limbaugh, Threshold says the book is “a collection of Rush Limbaugh’s greatest on-air moments, with special commentary and personal stories.” Threshold’s promotion of the book states: “Rush’s passing the following year sent shock waves through the conservative and broadcasting communities. In this timeless collection of his best work, his triumphant legacy as the greatest voice for conservatism is cemented in history. When Rush’s dear friend Vince Flynn first suggested the idea of this book, Rush considered the task daunting. ‘How can I possibly select the best of the best,’ he joked, ‘from all the years of pure genius?’ Over time, Rush came to love this project immensely, and recalled incredible details from his childhood and early career. Featuring commentary from loved ones, family, friends, and prominent figures such as President Donald Trump, Supreme Court Justice Clarence Thomas, Governor Ron DeSantis, and more, Radio’s Greatest of All Time is the ultimate gift for any devoted listener and leaves no doubt about his profound impact on this country.

Management Promotions at iHeartMedia’s BIN: Black Information Network. The company announces two management changes at the BIN: Black Information Network. Andrea Coleman is elevated to vice president of news operations and Mike Stevens becomes BIN’s first-ever managing editor. iHeartMedia says, “As vice president of news operations, Coleman will lead the charge in keeping BIN: Black Information Network front and center while guiding newsroom operations to optimize the network’s reach, scale and influence. Coleman previously served as news director of BIN. In the new managing editor position, Stevens will work closely with Coleman to guide newsroom operations, as well as assign and coordinate national and local news coverage. The shift in leadership structure comes after the passing of Tanita Myers, a seasoned network and local news manager, producer, broadcaster and anchor who joined BIN in June 2020 and was most recently serving as vice president of news operations. BIN president Tony Coles adds, “A major part of Tanita Myers’ legacy at the Black Information Network will forever be the incredible depth of talent she hired. Following her passing, Andrea and Mike not only helped us to continue her work but have built upon this foundation. It only felt natural to elevate both to these leadership positions and trust them to continue bringing BIN to new heights. I am excited to see two of our best journalists advance into these new roles, and I am confident we will continue to grow under their leadership.”

KFBK, Sacramento Celebrates 100th Anniversary; Plans October Live Event. Sacramento news/talk KFBK-AM/FM is celebrating 100 years since its first on-air broadcast on September 17, 1922 all this week. iHeartMedia says of KFBK: “Signing on less than two years after the very first U.S. radio station, KFBK News Radio was first licensed to the Kimball-Upson department store located at 607 K St., which sold radios. The station’s first broadcast that Sunday evening began at 8:00 pm with “Song of the East,” played on the piano by a local musician. Additional songs and local news announcements followed to complete the evening’s first-ever radio broadcast. That inaugural day began Carlos McClatchy’s mission for KFBK to serve the Sacramento Valley and Northern California with local news, information, and entertainment. KFBK News Radio has been a springboard for talent who would go on to become nationally famous, including Rush Limbaugh and Tom Sullivan.” In celebration, the station is featuring rare historic audio highlights as well as a published timeline of the station’s history, rare photos, audio, video, and special podcasts, from the last 100 years. KFBK program director Bill White says, “The founding principle of KFBK News Radio remains the same today as it did in 1922, to provide relevant local news and information. Through the generations, KFBK’s team of talented news anchors, reporters, and talk hosts continues to proudly uphold that mission, to serve the listeners of Sacramento and Northern California.” iHeartMedia Sacramento will present a KFBK Centennial Celebration Event on Friday, October 21. It will be hosted by Jack Armstrong and Joe Getty from “The Armstrong and Getty Show” and will include appearances by current KFBK on-air talent including Cristina Mendonsa, Sam Shane, Tom Sullivan, Kitty O’Neal, John McGinness, Pat Walsh, and many KFBK alumni from the station’s previous years.

WSYR, Syracuse Celebrates 100 Years of Service. Another iHeartMedia station celebrating its 100th anniversary is Syracuse news/talk WSYR. A local proclamation from Syracuse Mayor Ben Walsh, along with local video greetings and dignitaries, can be seen at WSYR’s website today (9/15) to coincide with the station’s historic launch. In addition, News Radio 570 WSYR will reveal an online museum featuring previously archived photographs and biographies of past on-air personalities and more. iHeartMedia Upstate New York president Robert J. Morgan says, “From its earliest days, News Radio 570 WSYR has been an integral part of this community. Generations of Central New Yorkers have depended on News Radio 570 WSYR for relevant, accurate and up-to-the-minute coverage of the topics that matter most to the local community. We intend to build on this legacy in the next 100 years and will always be here with news, conversation, and companionship in times of crisis and celebration.” While WSYR was first licensed in 1926, the origin of its founding was September 15, 1922, when WMAC was started. WMAC would later be merged with WSYR.

Clay Travis & Buck Sexton Visit Affiliate KLBJ-AM, Austin. Last week, “The Clay Travis & Buck Sexton Show” visited affiliate KLBJ-AM, Austin “NewsRadio KLBJ – 590 AM/99.7 FM,” broadcast live from the station on September 8 and 9, and hosted a client and listener meet-and-greet. The duo also took in the Alabama vs Texas football game at Texas Memorial Stadium. Pictured above (from l-r) at the game are: Texas Lt. Governor Dan Patrick, Texas Attorney General Ken Paxton, Sexton, Senator Ted Cruz, Travis and Texas oil executive Bill Holmes.

TALKERS News Notes. The NHL’s Tampa Bay Lightning is switching its radio flagship from iHeartMedia’s news/talk WFLA, Tampa to Cox Media Group’s hot talk WHPT-FM, Tampa “The Bone.” In making the announcement, the club cites WHPT’s strong signal as a benefit to fans. Vinik Sports Group president Mark Pitts says, “As we continue to grow our brand and fan base throughout the state, the Lightning are excited to partner with Cox Media Group to provide Bolts fans throughout Central Florida and beyond, the opportunity to hear all games on 102.5 The Bone…..PromoSuite announces it is promoting Nia Addison to the newly created position of customer success & renewal contract manager. In this role, Addison will manage the contract renewal process in collaboration with PromoSuite’s sales and customer success teams. She will also continue to work directly with PromoSuite customers to ensure their success utilizing PromoSuite Next, PromoSuite Mail and the all-new PromoSuitePlus workflow platform which includes PromoSuite Digital and PromoSuite Production…..Virtual News Center adds two new stations to its roster of affiliates. Adding the service for local newscasts and weather reports are BiCoastal Media’s news/talk KELA-AM and country KMNT-FM, Centralia-Chehalis, Washington.

Inflation/Financial Markets/Freight Rail Strike, Trump vs DOJ, Midterms/2024 Presidential Race, Immigration/Migrant Busing, Abortion Legislation, January 6 Investigation, Russia-Ukraine War, and Asian Leaders Summit Among Top News/Talk Stories Yesterday (9/14). The still-rising price of food and consumer goods, the activity on the financial markets, and a potential freight rail strike; former President Donald Trump’s battle with the Department of Justice over classified documents stored at Mar-a-Lago; the November midterm elections and speculation about the nominees for president in 2024; Biden Administration immigration policy and the relocating of migrants; Senator Lindsey Graham’s national abortion bill; former White House chief of staff Mark Meadows complies with a subpoena from the January 6 committee; Russia’s recent losses in the Ukraine invasion; and the summit of Asian leaders, including Xi Jinping and Vladimir Putin, in Uzbekistan were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.