April 2023 PPM Ratings Takeaways – Part Two
April 2023 PPM Data – Information for the April 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
Nielsen Audio’s April 2023 sweep covered March 30 – April 26.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are March 2023 – April 2023 (6+).
WASHINGTON, DC
News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 4.0 – 4.2, +.2 remains in seventh place.
News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 9.0 – 8.6, -.4, anchored in second-place
Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals, Nationals) 2.7 – 2.5, -.2, #13 to #15
Public Radio News/Talk: American University-owned WAMU 12.0 – 11.2, -.8, #1
Number One 6+: public radio news/talk WAMU, 17th month in succession, 12.0 – 11.2, -.8
Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WIAD (+.7)
Largest 6+ March 2023 – April 2023 Decrease: public radio news/talk WAMU and classical WETA (-.8)
BOSTON
News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 4.1 – 3.6, -.5, #9 to #11
News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.4 – 4.1, -.3, seventh to eighth
Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins) 8.1 – 8.7, +.6, #1
Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” (Red Sox) 2.6 – 3.5, +.9, #15 to #12
Public Radio News/Talk: Boston University’s WBUR 4.7 – 4.5, -.2, repeats in fifth-place
WGBH Educational Foundation-owned WGBH 3.7 – 4.2, +.5, #12 to #7
Number One 6+: sports talk WBZ-FM, fourth consecutive month, 8.1 – 8.7, +.6
Largest 6+ March 2023 – April 2023 Increase: sports talk WEEI-FM (+.6)
Largest 6+ March 2023 – April 2023 Decrease: classic rock WZLX; country WKLB; news/talk WRKO; and hot AC WWBX (-.6)
MIAMI
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Dade County School Board-owned WLRN 4.3 – 4.0, -.3, continues in seventh-place
Number One 6+: Cox Media Group urban AC WHQT, second straight month, 9.5 – 8.9, -.6
Largest 6+ March 2023 – April 2023 Increase: classic rock WBGG and CHR WFLC (+.5)
Largest 6+ March 2023 – April 2023 Decrease: urban AC WHQT and Spanish tropical WRTO (-.6)
SEATTLE
News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 4.8 – 4.4, -.4, sixth to eighth
News: Lotus Communications’ KNWN-AM/FM “Northwest News Radio” 4.1 – 4.0, -.1, repeats in tenth-place
Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Mariners) 3.1 – 4.7, +1.6, #14 to #7
iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” steady at 2.1, #21 to #19
Public Radio News/Talk: Northwest Public Radio’s KUOW 5.1 – 5.5, +.4, continues in fourth-place
Number One 6+: Audacy country KKWF, first month, 7.1 – 6.6, -.5
Largest 6+ March 2023 – April 2023 Increase: sports talk KIRO-AM (+1.6)
Largest 6+ March 2023 – April 2023 Decrease: classic hits-oldies KJEB (-1.3)
DETROIT
News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.0 – 2.4, -.6, repeats at #14
News: Audacy-owned WWJ News Radio 950” (Pistons) 4.8 – 4.1, -.7, #9 to #12
Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings, Tigers) 6.2 – 7.4, +1.2, third to second
WXYT-FM’s internet stream 1.8 – 2.1, +.3, #20 to #18
Public Radio News/Talk: University of Michigan-owned WUOM 2.6 – 2.3, -.3, #16 to #15
Number One 6+: Beasley Media Group classic rock WCSX, first month, 6.5 – 7.5, +1.0
Largest 6+ March 2023 – April 2023 Increase: sports talk WXYT-FM (+1.2)
Largest 6+ March 2023 – April 2023 Decrease: CHR WKQI (-1.4)*
*Represents the largest March 2023 – April 2023 decrease (6+) of any station from these 12 PPM-markets
PHOENIX
News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.0 – 2.5, -.5, #12 to #14
News: None in the top twenty
Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun, Arizona Diamondbacks) 2.3 – 2.4, +.1, #19 to #16
Public Radio News/Talk: Maricopa County Community College-owned KJZZ 6.4 – 6.1, -.3, repeats in third-place
Number One 6+: iHeartMedia adult contemporary KESZ, first month, 7.3 – 8.1, +.8
Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies KOAI (+1.8)
Largest 6+ March 2023 – April 2023 Decrease: news/talk KTAR-FM (-.7)
MINNEAPOLIS
News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves, Minnesota Twins) 3.9 – 4.5, +.6, #12 to #11
Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.8 – 2.3, -.5, #15 to #16
iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.9 – 2.1, -.8, #14 to #17
News: None in the top twenty
Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 6.1 – 6.4, +.3, sixth to fourth
Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.7 – 6.4, -.3, third to fourth
Number One 6+: Northwestern Media contemporary Christian KTIS-FM, first month, 6.2 – 8.5, +2.3
Largest 6+ March 2023 – April 2023 Increase: contemporary Christian KTIS-FM (+2.3)**
Largest 6+ March 2023 – April 2023 Decrease: hot AC KSTP-FM (-1.0)
**Represents a tie for the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets
SAN DIEGO
News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.1 – 5.4, +.3, fourth to fifth
News: None in the top twenty
Sports Talk: Audacy-owned KWFN “97.3 The Fan” (Padres), 2.6 – 4.9, +2.3, #15 to #6
Public Radio News/Talk: San Diego State University’s KPBS 6.3 – 6.5, +.2, anchored at #2
Number One 6+: Audacy classic hits-oldies KXSN, third successive month, 7.3 – 6.7, -.6
Largest 6+ March 2023 – April 2023 Increase: sports talk KWFN (+2.3)**
Largest 6+ March 2023 – April 2023 Decrease: CHR KHTS (-1.2)
**Represents a tie for the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets
TAMPA
News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.6 – 5.3, +.7, eighth to seventh
iHeartMedia-owned WFLA “News Radio 970” steady at 2.3, #18 to #17
News: None in the top twenty
Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” (Rays) 1.3 – 2.1, +.8, #19 to #18
Public Radio News/Talk: University of South Florida’s WUSF 3.0 – 3.1, +.1, repeats at #12
Number One 6+: Cox Media Group adult contemporary WDUV, 21th month in a row, 9.0 – 9.1, +.1
Largest 6+ March 2023 – April 2023 Increase: contemporary Christian WCIE (+.9)
Largest 6+ March 2023 – April 2023 Decrease: hot AC WMTX and adult contemporary WDUV’s internet stream (-.7)
DENVER
News/Talk: iHeartMedia’s KOA “News Radio 850” (Colorado Rockies) 2.4 – 3.0, +.6, #17 to #14
KOA cluster-mate KHOW “Talk Radio 630” 2.3 – 2.2, -.1, locked at #18
News: None in the top twenty
Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.5 – 3.4, -.1, #12 to #11
KSE Radio Ventures’ KKSE-FM “Altitude Sports Radio 92.5” 1.6 – 1.9, +.3, #21 to #19
Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.3 – 4.5, +.2, eighth to tenth
Number One 6+: Audacy classic rock KQMT, first month, 4.6 – 5.7, +1.1
Largest 6+ March 2023 – April 2023 Increase: classic rock KQMT (+1.1)
Largest 6+ March 2023 – April 2023 Decrease: country KYGO (-1.3)
BALTIMORE
News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Orioles) 3.4 – 3.3, -.1, repeats at #12
WCBM Maryland-owned WCBM “Talk Radio AM 680” 2.0 – 1.9, -.1, #17 to #16
News: Audacy-owned business news WDCH “Bloomberg 99.1 FM” .9 – 1.2, +.3, #20 to #19
Hubbard Broadcasting’s WTOP & WTLP “Washington’s Top News” flat at 1.1, #19 to #20
Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.5 – 4.7, -.8, fifth to seventh
Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.9 – 4.1, +.2, steady in tenth-place
Number One 6+: Audacy adult contemporary WLIF, first month, 7.3 – 8.4, +1.1
Largest 6+ March 2023 – April 2023 Increase: rock WIYY (+2.0)
Largest 6+ March 2023 – April 2023 Decrease: adult hits WQSR (-1.1)
ST. LOUIS
News/Talk: Audacy’s KMOX “The Voice Of St. Louis” (Cardinals) 4.9 – 7.0, +2.1, tenth to fifth
KMOX cluster-mate KFTK “Talk 97.1 FM” 2.1 – 2.2, +.1, repeats at #16
iHeartMedia-owned KTLK-FM “104.9 The Patriot” steady at .9, #20 to #19
News: None in the top twenty
Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.0 – 2.6, -.4, #13 to #14
Public Radio News/Talk: University of Missouri-owned KWMU 3.8 – 3.6, -.2, anchored at #11
Number One 6+: Hubbard Broadcasting adult hits WARH, fourth month in succession, 10.6 – 9.7, -.9
Largest 6+ March 2023 – April 2023 Increase: news/talk KMOX (+2.1)
Largest 6+ March 2023 – April 2023 Decrease: adult contemporary KEZK (-1.1)
Up next: April 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Email Mike Kinosian at Mike.Kinosian@gmail.com
this drives people to look for alternative forms of entertainment, and an Audacy study reveals that a “majority of late-night viewers (84%) whose shows are on pause due to the Writers Guild strike are excited to try new shows, especially on Audio. And a whopping 70% are excited to catch up on their podcast shows.” She adds that for media planners this represents an opportunity to “pivot.” “Given the scale and variety of audiences Audio programs attract, it is possible to meet these people during moments when they are actually super engaged and receptive to advertising.” 
Camron Smith and airs Saturdays from 4:00 pm to 7:00 pm ET via the Audacy app and Twitch beginning May 13. BetQL Network brand manager Andrew Williams says, “‘The Bettor Angle’ is the latest example of the BetQL Network’s dedication to delivering top-quality Wagertainment to our listeners and viewers, seven days a week. Kate and Camron will take listeners behind the numbers and uncover the stories that shape the games. From injury reports to coaching strategies, they’ll help listeners understand the factors that can make or break their bets.”
vice president of BetQL Network. Audacy Chicago VP of programming and operations Greg Solk says, “Mitch Rosen is ‘The Score’ and has led his team for nearly two 
decades of unprecedented success. He has a keen eye for talent and has the deepest relationships in Chicago sports media. We are all excited about the future of ‘The Score’ with Mitch leading the way.” At the same time, the company promotes assistant brand manager Ryan Porth to program manager, reporting to Rosen. In this role, Porth will assume day-to-day responsibilities of the station’s programming. Rosen comments, “Ryan Porth came into “The Score Clubhouse” in January of 2022 and has fit in like a veteran. We are excited about his next step in helping to guide the future of Chicago’s sports powerhouse.”
and streaming for everything from brand awareness to consumer purchase. Audacy chief marketing officer Paul Suchman says, “Audio holds the title as the undisputed leader of brand-building channels – working its magic with the one-two punch of massive reach and beloved and trusted personalities. But if you’re thinking of Audio as just a top-of-funnel play – good for sparking a conversation but not driving conversion – think again. The truth is the game has expanded in recent years and audio is now a truly multi-purpose platform. Thanks to precision targeting, authentic influencers whose listeners follow them across channels, and advanced measurement, marketers are uncovering the best-kept secret in media – audio’s ability to drive impact at every funnel stage.” 
followed by NPR Member Stations at #2 (76,679 AAS) and Audacy at #3 (57,595). Cumulus Streaming Network was #4 (42,504 AAS). Beasley Broadcasting Corporate ranked #6 (19,635 AAS), Hubbard Broadcasting was #8 (15,635 AAS), and Salem Communications ranked #11 (8,738 AAS). 
March 2023 PPM Data – Information for the March 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
Silvy will also host the halftime show that Good Karma says “will provide a fresh, fan-focused take on what fans expect from a typical halftime show. The new Network Halftime Show will incorporate fan reactions to the first half of each game, as well as a new segment called ‘The Celebrity Spotlight,’ highlighting a conversation with a well-known celebrity guest with Chicago ties.” The post-game show will be hosted by John “Jurko” Jurkovic and Peggy Kusinski. Coverage will also include a daily podcast hosted by Chicago-based YouTube personality Pat the Designer with station personalities joining him on a rotating basis. ESPN Chicago director of content Danny Zederman says, “I am ecstatic for ESPN Chicago to enter a new era for exclusive Bears content 365 days a year while bringing together a diverse, energetic, and passionate group of talent with a deep knowledge of Chicago sports. Our talent has a real understanding of the importance of the Chicago Bears and what the team means to the fans because our team is made up of fans. We are counting down the days until kickoff!”
with brands that synchronize with their audio rituals, by +12%, compared to +3% for non-aligned ads. A ranking of typical listening rituals featured in a previous Audacy study, “Audio Rituals,” was topped by running general errands (85%) and doing home maintenance (84%). Consumer engagement levels, though, were most heightened during “me-time” moments (73%), putting my child to bed (70%) and exercising outdoors (68%). Audacy’s “Audio Rituals” study also determined that 74% of listeners incorporated audio into their daily rituals and 40% planned their day/activities around audio content. Audacy head of research and insights Idil Cakim says, “Audio advertisers can amplify the effectiveness of their buys through ritual moments. Study participants agreed that the stronger the match between advertisement and content, the better the outcome for key performance indicators like brand favorability and purchase intent.” Seventy-eight percent of participants agreed that strong content/ad matches mattered in brand favorability and 80% for purchase intent. 
says, “During his tenure, Mike spearheaded our company’s foray into the rapidly growing sports betting space, including his work establishing record-breaking, multi-year partnerships with FanDuel and BetMGM, acquiring BetQL and the launch of the BetQL Network. Mike approached me in February about redefining his role within 
Audacy, where he could continue contributing but free up some bandwidth to pursue other professional interests.” Regarding Murphy, Field says, “Tim has been with Audacy for 15 years, playing a critical leadership role. Early in his tenure, he was the visionary behind WEEI.com, a landmark radio digital platform that blazed a new trail of innovation for its time… Tim has led corporate business development and provided outstanding leadership with key strategic, entrepreneurial, and industry partners and customers. Tim helped lead a number of important company business initiatives and technological, digital, and enterprise enhancements, including spearheading Audacy’s expansion into the podcasting space – developing strategy, and driving the acquisitions of Cadence13, Pineapple Street, and Podcorn. He has also played an important leadership role in working in collaboration with NAB and others on industry issues.”
curiosity, and her work has been recognized throughout the region — she was named Press Club Media Person of the Year, she received the Greater St. Louis Association of Black Journalists Living Legend Award and the Media Hall of Fame Award, and she is a nominee for the Lincoln University Alumni Hall of Fame. Outside of her career in radio, Carol is a wife and mother, author, motivational speaker, and ministry co-leader, and looks forward to spending time with family in her retirement. Carol has produced countless impactful, in-depth interviews in her time here, most recently as the host of the expanded ‘Total Information AM.’ Her last day with KMOX is May 25. We will be sad to see her go but are so excited for her as she takes on this new chapter.” 
content like additional news, interviews or songs, all while remaining in sync with the live broadcast.’… The survey asked Audacy listeners to choose how much they’d be willing to pay for commercial-free radio, with the prices starting at $1 per month and going as high as $11 a month, according to a copy of the survey reviewed by The Desk. A follow-up question presented a similar list of options, but asked users to weigh in on the maximum price they’d be willing to pay before they thought a premium radio subscription was too expensive.” 
programming out of offices in Warwick. There’s nothing to indicate the simulcast programming from WEEI will change or that any staff were let go in the move. It sounds as though the company is looking to cut the costs of operating the offices. 
order): Heather Cohen, SVP, The Weiss Agency; Steve Goldstein, CEO, Amplifi Media; Ron Hartenbaum, managing partner, WYD Media; Chris Oliviero, market president, Audacy New York; David Pakman, talk show host/commentator, The David Pakman Show; and Larry Young, talk show host, The Larry Young Podcast.
Carton Show” weekdays from 7:00 am to 9:30 am on FS1 since September of last year in addition to the daily WFAN afternoon drive show he does alongside Evan Roberts. As Marchand writes, doing both shows is time consuming. Carton is up in the middle of the night to get to Midtown for the FS1 show, then does the WFAN show and gets home around 8:30 in the evening. Marchand also speculates that FS1 might believe that Carton’s TV show would draw more viewers if he wasn’t also on “The Fan.” It’s reported that Carton’s contract with Audacy expires later this year so WFAN would like to know what Carton’s plans are sooner rather than later. 
planners). Suchman writes that this argument “is among the ultimate tussles between media planners and publishers. While some may lean more heavily toward video, we at Audacy respectfully disagree.” He makes a five-point argument in audio’s favor saying it wins in reach, time spent using, is more immersive, activates all senses, and drives recall. 
deeper understanding of market performance immediately after Nielsen’s data release.” Company CEO Marc Greenspan says, “We’re excited to leverage Nikki’s extensive radio industry knowledge and experience, both on-air and behind-the-scenes, to fuel our growth in helping radio stations across the U.S. maximize the value of data to improve both their ratings and their revenue. She joins our team at a pivotal time as we look to showcase our unique ability to help clients improve their programming effectiveness and sales success.”
10:00 pm program for the past 13 years. In a Facebook post, Mangino calls the KDKA gig his “dream job” and says, “I couldn’t be more thankful to program director Marshall Adams and GM/VP Michael Young, who brought me on at KDKA; to Jim Graci, who kept me around all of those years and Dave Labrozzi & Michael Spacciocoli, who helped keep my dream alive. And finally, there’s PJ Kumanchik, who was integral in bringing me to KDKA, he was there during my entire ride and in the process became one of my dearest friends.”
Sessions, followed by NPR Member Stations (77,381 AAS) at #2 and Audacy (54,141 AAS) at #3. Other commercial radio firms in the top 30 ranker this month include: Cumulus Streaming Network (40,953 AAS) at #4, Beasley Broadcasting Corporate (40,953 AAS) at #6, Hubbard Broadcasting (15,540 AAS) at #8, Urban One (10,281 AAS) at #10, and Salem Communications (8,533 AAS) at #12. 
course of his career and we’re pleased to add him and his perspective to our weekday ‘BetQL Daily’ program alongside Joe and Erin. Through his wealth of experience in sports reporting and analysis, Ed will provide valuable insights to our listeners as they make their betting decisions, while using his expertise to break down games, analyze players and teams, and provide valuable betting tips, strategies and Wagertainment.”