Industry News

Michael Kay Renews to Continue ESPN New York Show

As reported by the New York Post, afternoon drive personality Michael Kay has signed a contract extension with Good Karma Brands-operated sports talk WEPN-FM, New York “ESPN New York” that is a “seven-figure deal per year and is for multiple years.” The Post reported in January that the 62-year old Kay was seriouslyMichael Kay - New York Yankees considering retirement. Kay announced the deal on his program yesterday (3/16) saying,  “When the story in The Post came out, I was pretty certain that was going to be it and I would leave the show after 21 years in September. It had been a great run, a long run. I just said, ‘That’s it. I’m probably too old to do it.’” Kay is supported on the show by co-host Don La Greca and Peter Rosenberg. The show is simulcast on the YES TV network. Kay also serves as the television play-by-play announcer for New York Yankees baseball games. Read the Post story here.

Industry Views

Monday Memo: Ditch the DJ Voice

By Holland Cooke

Tip: If you’re auditioning for voiceover work, call yourself a “voice actor,” not an announcer.

The sound-alike DJ caricature delivery blends-into the blah-blah-blah that advertisers need to cut-through. Which explains why TV and movies actors are heard on so many national TV ads.

Listen carefully. You’ve heard George Clooney for Budweiser, Julia Roberts for Nationwide Insurance, Morgan Freeman for Visa. Tim Allen invites you to “Pure Michigan,” John Goodman pitches Dunkin, and Rashida Jones says fly Southwest. Not on-camera endorsements, unidentified voice-overs, with unaffected delivery. Network radio spots for The Home Depot? Actor John Lucas NAILS ‘em (pun intended).

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Listen to the scene-setting voice-overs that “Magnum PI” star Jay Hernandez does within episodes, every bit as intimate as his predecessor Tom Selleck’s were in the 1980s version. Those Florida Orange Juice commercials Selleck V/O’d a while back sounded so effortless.

And maybe that’s the key. Don’t announce-AT-me, just tell me.

Holland Cooke ( is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke


Monday Memo: Improving Results from Endorsement Spots

By Holland Cooke


BLOCK ISLAND, RI — The news/talk stations I work with make big money doing what talk radio does best: cutting through mental clutter, with live endorsement spots delivered by familiar local on-air personalities.

OOPS.  Do your endorsement spots say “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships. Two cautions: