Tag: announcer

Industry News

Former WTIC, NBC and VOA Personality Dick Bertel Dies at 92

By TALKERS | by TALKERS

Longtime radio personality and executive Dick Bertel died on Monday (9/11) at the age of 92. During his career Bertel served as an executive at Voice of America, an NBC Radio News anchor, and announcer at WTIC-AM/WTIC-FM/WTIC-TV in Hartford, among others posts. His family says, “One of Bertel’s lasting legacies to the broadcasting industry is a collection of interviews about the pre-war heyday of radio network entertainment programming. From 1970 to 1977 he hosted ‘The Golden Age of Radio’ on WTIC which attracted some of radio’s greatest stars. Their accounts of their participation in early radio broadcasting constitutes an oral history which memorializes how radio dominated the American media culture before the advent of television.”

Industry News

Michael Kay Renews to Continue ESPN New York Show

By TALKERS | by TALKERS

As reported by the New York Post, afternoon drive personality Michael Kay has signed a contract extension with Good Karma Brands-operated sports talk WEPN-FM, New York “ESPN New York” that is a “seven-figure deal per year and is for multiple years.” The Post reported in January that the 62-year old Kay was seriously considering retirement. Kay announced the deal on his program yesterday (3/16) saying,  “When the story in The Post came out, I was pretty certain that was going to be it and I would leave the show after 21 years in September. It had been a great run, a long run. I just said, ‘That’s it. I’m probably too old to do it.’” Kay is supported on the show by co-host Don La Greca and Peter Rosenberg. The show is simulcast on the YES TV network. Kay also serves as the television play-by-play announcer for New York Yankees baseball games. Read the Post story here.

Industry Views

Monday Memo: Ditch the DJ Voice

By TALKERS | by TALKERS

By Holland Cooke
Consultant

Tip: If you’re auditioning for voiceover work, call yourself a “voice actor,” not an announcer.

The sound-alike DJ caricature delivery blends-into the blah-blah-blah that advertisers need to cut-through. Which explains why TV and movies actors are heard on so many national TV ads.

Listen carefully. You’ve heard George Clooney for Budweiser, Julia Roberts for Nationwide Insurance, Morgan Freeman for Visa. Tim Allen invites you to “Pure Michigan,” John Goodman pitches Dunkin, and Rashida Jones says fly Southwest. Not on-camera endorsements, unidentified voice-overs, with unaffected delivery. Network radio spots for The Home Depot? Actor John Lucas NAILS ‘em (pun intended).

Listen to the scene-setting voice-overs that “Magnum PI” star Jay Hernandez does within episodes, every bit as intimate as his predecessor Tom Selleck’s were in the 1980s version. Those Florida Orange Juice commercials Selleck V/O’d a while back sounded so effortless.

And maybe that’s the key. Don’t announce-AT-me, just tell me.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Advice

Monday Memo: Improving Results from Endorsement Spots

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — The news/talk stations I work with make big money doing what talk radio does best: cutting through mental clutter, with live endorsement spots delivered by familiar local on-air personalities.

OOPS.  Do your endorsement spots say “I haven’t sold you yet?”

Often, these are long-standing advertiser relationships. Two cautions:

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