Tag: Alexa

iHeartMedia says it is expanding its advertising relationship with Amazon Ads, which is serving as a local reseller of its audio and video inventory, including Prime Video, Twitch, Amazon Music, Fire TV and Alexa. The company adds that iHeartMedia customers can now leverage Amazon DSP including Amazon’s authenticated first-party shopping, browsing and streaming signals across iHeart’s owned-and-operated digital inventory both locally and nationally, including digital, audio, podcasts and creator-led content, creating a more unified path for advertisers to activate multi-platform campaigns at scale. iHeartMedia chief business officer Lisa Coffey comments, “Advertisers are increasingly looking for media solutions that combine scale, intelligence and simplicity across channels. By combining Amazon Ads’ shopping insights and advertising technology with iHeart’s audio leadership, we’re creating a more seamless, data-informed way for brands to create more effective campaigns across sound and sight.”