Industry News

Hillsdale College Students Honored with Students Awards from MAB

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Hillsdale College students took first place in six categories in the Michigan Student Broadcast Awards from the Michigan Association of Broadcasters, and WRFH, Hillsdale “Radio Free Hillsdale 101.7 FM” was named College Audio Station of the Year. WRFH general manager Scot Bertram says, “It is exciting to see our students’ work recognized once again. They consistently produce excellent content, and these awards are a testament to their skill and creativity.” WRFH was named College Audio Station of the Year for the third consecutive year and fourth time since 2019. Above is a group of Hillsdale students celebrating their honors. See the complete list of student winners here.

Industry News

Trump Restores Funding for Radio Free Europe/Radio Liberty

The executive order from President Donald Trump to shutter the Voice of America includes radio services Radio Free Europe/Radio Liberty that were launched in 1950 to counter Soviet propaganda in Europe. Theimg radio services report in 27 languages serving audiences in 23 countries. On Thursday (3/27), the Trump administration reversed course and restored funding for the news organization two days after a federal judge temporarily blocked the closure saying the president can’t dismantle the organization created by Congress. According to a report in The New York Times, the administration also reinstated 33 employees at the Office of Cuba Broadcasting that targets Cuba’s Communist government. See the Times story here.

Industry News

RTDNA Announces Scholarship and Fellowship Recipients

The RTDNA Foundation announces the recipients of the 2025 scholarship and fellowship program that is awarding more than $35,000 to 14 students and early career journalists. Scholarship and fellowship winners will attend RTDNA25, taking place June 11-13 in New Orleans. RTDNA says, “Since itsimg establishment in 1970, the RTDNA Foundation has provided more than $1 million in scholarships and fellowships to about 600 aspiring journalists, fulfilling its role as the educational and charitable wing of the Radio Television Digital News Association. Some have gone on to become reporters, producers and news directors, covering local and national issues that matter to their communities. Others have ventured into related professions, such as White House speechwriters, media regulatory attorneys and journalism educators. Several former recipients have also contributed to RTDNA’s leadership by serving as board members, while many have been honored with prestigious Murrow Awards.” You can see more about the 14 winners here.

Industry News

WWO: Study Says Podcast Reach Matches TV

This week, Cumulus Media | Westwood One’s Audio Active Group blog looks at data from the recently published Edison Research project The Infinite Dial. The focus is on podcasting’s rise in reach and the blog points to several takeaways for marketers: 1) Podcasting is now a mass reach media vehicle.img Podcasting is no longer a niche platform lacking scale. Podcasts deserve a larger role in media plans as opposed to “test and learn” experimental buys. 158 million Americans, 55% of persons 12+, are reached monthly. Among persons 18-34, 18-49, and 25-54, monthly reach is now 65% to 73%; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 weekly reach (52%) is as big as TV’s (52%); 3) Brands targeting women should give podcasts a starring role in media plans: Podcast female audiences have hit record highs in habituation and reach; 4) Among male demographics, monthly reach is now in the low 70% range; and 5) Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts. See the complete blog post here.

Industry Views

Monday Memo: Delete “Our Website”

By Holland Cooke
Consultant

NOT saying delete the site. Delete the phrase “our website” when directing attention there.

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Simply say your domain name. “On our website” is 1990s-speak that evokes sitting-still at a desktop computer. By now, they understand where your domain name takes them… likely on a smartphone.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Edison Research: Podcast Consumption Reaches New High

Edison Research releases its research project The Infinite Dial 2025 (with support from Audacy, Cumulus Media, and SiriusXM Media) that provides insights into “podcast consumption, online audio trends, in-car audio usage, smart speaker usage, social media behaviors, and other digital media habits.” Some of theimg key findings of this edition of the study include that podcast consumption has reached an all-time high with 70% of Americans age 12+ having listened to a podcast; 51% of those Americans age 12+ having watched a podcast; 73% of Americans age 12+ having consumed a podcast in either audio or video format, representing an estimated 210 million people; and 55% of Americans age 12+ now being monthly consumers. The study also looked at in-car audio use and finds that among americans age 18+ who have driven or ridden in a car in the past month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use one of these systems. You can download the study here.

Industry News

Cumulus Media Shuts Down Stations in Cost Saving Move

Cumulus Media is undergoing a corporate mandate to shutter underperforming stations across the country. As reports of dark stations tickle in TALKERS can report that according to the Fulton Sun, Cumulus Mediaimg has ended operations of news/talk KLIK-AM and its translator K278CT. The station ceased broadcasting on March 14. Read the Sun story here. The company also ended operations at sports talk WLZR-AM, Melbourne, Florida and its translator W300DL at 107.9 FM. Last week it was reported that Cumulus ceased operations at KZAC-AM, formerly KSFO-AM.

Industry Views

Monday Memo: Matter, and Money Will Follow

By Holland Cooke
Consultant

imgThere has never been more news. And news has never been more quotable. It costs two-plus cents to make a penny.

Events impacting everyday life are unfolding around-the-corner, around-the-world, around-the-clock. The listeners our advertisers want as customers are in “What NEXT???” mode.

There have never been more places to get news. And the broadcasters that monetize information best have evolved what we used to call “a radio station” into a multiplatform source of content pertinent to its target listener. Trusted call letters are the surname shared by digital siblings.

Being known for helpful information is key. My client stations image relentlessly as “Your Only Local News Radio.” If you are too, rip me off, and burn-it-in.

But imaging merely talks-the-talk. All the promos in the world won’t walk-the-walk. We become habit-forming by delivering information that is relevant and useful and enabling and easily understood and seems up-to-date.

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Accordingly:

  • When we report information-given-to-us (press releases, etc.), rewrite to succinctly convey what the story means. Typically, press releases are about the sender. Our lead sentence needs to be about how-it-matters-to the listener.
  • Keep it fresh. The second and third time someone hears a story word-for-word, the little voice in his/her head says, “You already told me that.” Every effort we make to update copy is worth it.
  • Listen to your on-hour network, for three reasons: Emulate their crisp copy style, which conveys the consequence of items being reported. And emulate their delivery. Note how FOX News Radio morning anchor Dave Anthony sounds like he’s talking, not reading. And listen for opportunities to localize big national/international stories.

What is being reported by national media, how does it hit home, and who locally can comment or explain?

  • How is DOGE government downsizing impacting people in your state, in your city? Most of the federal workforce does not live in Washington/Maryland/Virginia.
  • We pray for ailing Pope Francis. When he passes, who from your diocese or parish can you interview? “The Conclave” won an Oscar and was nominated for eight.

Music radio is in the fight of its life with streams, and too much talk radio is an angry caricature. Matter most, and money will follow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

NPR Looks Back at Political Talk Pioneer Joe Pyne

The NPR program “All Things Considered” produced a piece on political talk media pioneer Joe Pyneimg (pictured here) that aired on the program yesterday (3/13). TALKERS publisher Michael Harrison was among those interviewed for the eight-minute segment called Radio Diaries. Pyne began his career as a disc jockey but after injecting political commentary into his show was encouraged to do more talking and that eventually evolved into the Joe Pyne radio show that the NBC Radio Network put into syndication in 1966. Pyne enjoyed bringing controversial guests – including “hippies, women’s libbers, Scientologists, swingers, a snake charmer, members of the Ku Klux Klan and the John Birch Society.” He then segued to television in Los Angeles. Harrison is quoted in the segment saying, “There were a lot of people that didn’t like Pyne, but they watched him anyway because they thought it was — amusing? Entertaining? Sensational? Different? You know, not boring.” Photo: Everett Collection Read more and listen to the segment here.

Industry News

Deadline for Radio HoF Nominations Approaching

The Radio Hall of Fame nominating committee is reminding the public that the deadline for submissionsimg for the class of 2025 is Monday, March 31 at 11:59 pm PT. You can visit www.radiohalloffame.com to make a submission. Twenty-four broadcasters will be selected as nominees to be voted upon by industry personnel later this year. The 2025 Radio Hall of Fame Induction Ceremony will be held in Chicago on Thursday, October 30, 2025.

Industry News

WWO: AM/FM Reach Dominates Ad-Supported Digital Audio

This week’s Cumulus Media | Westwood One Audio Active Group blog addresses the effectiveness of advertising on AM/FM radio versus ad-supported digital audio using data from Edison Research’s ongoing Share of Ear study. The gist of the post is that equating AM/FM radio reach with ad-supported digital audioimg is a mistake. Some of the findings include: 1) In a typical day, ad-supported digital audio reaches less than a third of America while AM/FM radio reaches two-thirds of America. Combined, ad-supported digital audio and AM/FM radio reach 74% of the U.S. daily; 2) Between ad-supported Spotify and AM/FM radio, most people only listen to AM/FM radio; 3) Between ad-supported Pandora and AM/FM radio, most people only listen to AM/FM radio; 4) The U.S. ad-supported audio clock: Podcasts and AM/FM radio represent nearly 90% of tuning minutes; 5) With a towering in-car share of 86%, AM/FM radio is the primary way to reach consumers on the path to purchase; The proportion of AM/FM radio in-car listening has surged, returning to pre-pandemic norms. See the full blog post here.

Industry News

KNBR Re-Ups Host Brian Murphy

Cumulus Media’s San Francisco sports talk outlet KNBR is reportedly extending morning sports talk host Brian Murphy’s deal for another four years. SFGate reports that KNBR program director Mike Hohlerimg announced the news on-air on Tuesday. Murphy is one half of the “Murph and Markus” show. Murphy tells SFGate, “I’ve just really enjoyed my time talking to the Bay Area every morning and talking to my partners – whether it was Paulie Mac or my original partner Tim Liotta or my current partner Markus Boucher. Always enjoyed it, enjoyed the banter with our producers and board ops. I never wanted to leave ever, so it was just going to come down to could we come to an agreement and fortunately we did.” See the SFGate story here.

Industry News

2025 iHeartPodcast Awards Announced

Last night, the 2025 iHeartPodcast Awards were presented at the ACL Live at The Moody Theater in Austin, Texas at SXSW. The Podcast of the Year honor went to “Las Culturistas with Matt Rogers and Bowen Yang. The Best News award was given to with journalist Kara Swisher and NYU professor Scott Galloway for their show “Pivot.” The Best Political podcast honor was presented to “The Megyn Kelly Show.” See all the winners here.

Industry News

News/Talk KSLM, Salem, Oregon Suffers Late Night Attack on its Building

An attack on the studios of KCCS LLC’s news/talk KSLM-AM/K282BY in Salem, Oregon left three large plate glass windows shattered. The attack happened during the early morning hours of March 8. Theimg Salem Reporter says engineer Ian Carlson was at the station we he saw the windows shattered one by one. He says the glass flew in with such force that it sent shards 30 feet down the station’s hallway. He tells the Salem Reporter, “It was absolutely terrifying, and I think it was intended to terrify.” The report says that police found no evidence that anyone tried to enter the building and it was unclear what caused the damage. Station general manager Jacqueline Smith says, “From our perspective, it wasn’t vandalism. It was a targeted attack.” Photo: Salem Reporter. Read the Salem Reporter account here.

Industry Views

Monday Memo: ChatGPT, Carefully

By Holland Cooke
Consultant

imgObservation, as a heavy CNBC viewer: Artificial Intelligence is to 2025 what Dot Com was to the late 1990s, game-changer… and shiny object.

Everyone seemed to be chanting “AI” at this year’s CES. In a previous column here, I offered, from experience, some Do’s-and-Don’ts for crafting commercial copy. And as vendors are applying AI to various other broadcast content and operational functions, I asked the app itself: “How would you caution radio broadcasters against over-reliance on ChatGPT?” SECONDS later, the robot replied:

“Here are some key points to consider:

1. Maintain Authenticity: Radio broadcasting thrives on the personality and authenticity of its hosts. Relying too heavily on AI-generated scripts or content can make broadcasts feel robotic, inauthentic, or detached. Listeners tune in to hear the voice, opinions, and personality of the broadcaster, not just information being read off a script. ChatGPT is great for generating ideas, but it shouldn’t replace the genuine voice of the host.

2. Human Connection: One of the strengths of radio is the personal connection that hosts build with their audience. This connection comes from spontaneous moments, personal anecdotes, and relatable conversations. AI can’t replicate the unique, emotional bond that a human broadcaster forms with listeners. Overusing AI could distance the host from the audience and make the show feel more like a recorded message than a live, engaging experience.

3. Accuracy and Fact-Checking: While ChatGPT can generate a lot of information quickly, it’s not always accurate or up-to-date. Broadcasters need to be mindful that AI-generated content might contain errors, outdated facts, or biased perspectives. Relying on AI without fact-checking could lead to broadcasting misinformation, which can seriously damage the station’s credibility.

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4. Tone and Nuance: AI like ChatGPT can struggle with tone, emotion, and subtlety in language. Radio broadcasters need to ensure that the tone of the broadcast fits the subject matter and the audience. AI might miss the mark on this, especially in more nuanced or sensitive topics. A human touch is often needed to tailor the message effectively.

5. Audience Engagement: ChatGPT can provide content, but it can’t engage with listeners the way a broadcaster can. Over-relying on AI could take away opportunities for live interaction, audience call-ins, and real-time feedback. Broadcasting is about creating a dialogue, not just delivering information, and AI isn’t capable of fostering real-time, dynamic conversations.

6. Creativity and Innovation: While AI can assist with generating ideas, true creativity comes from the human mind. Broadcasters should focus on bringing fresh, original ideas to the table—things AI can’t easily replicate. Over-relying on ChatGPT might limit creativity, turning broadcasts into predictable, generic experiences.

In summary, while AI tools like ChatGPT can be incredibly useful for research, inspiration, and content generation, broadcasters should ensure they don’t lose the human element of their shows. Maintaining authenticity, personal engagement, and creativity are key to keeping radio content fresh and compelling. AI should be a tool, not a substitute for the broadcaster’s unique voice and connection with the audience.” 

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

IBS/TALKERS GENERATIONS 2025 Conference – Begins Today

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Presenting an innovative new industry conference. The launch of a new and innovative TALKERS industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) conference – IBSNYC 2025 – is set for Friday and Saturday, March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30 pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six dynamic sessions with 19-plus luminary industry speakers including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in Talk Radio/Talk Media,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Diverse, Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more. TALKERS is also serving as the Presenting Sponsor of the entire IBSNYC 2025 event.

 Please click here for the latest, updated agenda.

 Please click here for the latest registration information

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Pictured above are TALKERS VP/executive editor Kevin Casey (left) and TALKERS VP/associate publisher and Harrison Media Law senior partner Matthew B. Harrison (right) at day one of the IBSNYC 2025 event.

Industry News

WWO: The Effects of Nielsen’s Three-Minute Qualifier

The Cumulus Media | Westwood One Audio Active Group blog post this week looks at the effects of the changes to Nielsen’s PPM ratings system that has provided significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. The post notes that Nielsen found 23% of PPM listening occasionsimg were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen is now crediting tuning occasions that are three minutes or greater. What are the results so far? First, drive times and weekends experience the greatest growth. Comparing January 2024 to January 2025 for persons 12+ and 25-54 reveals double-digit growth for all dayparts. Weekends and drives times have the greatest increases. Second, AM/FM radio’s listening profile now skews younger: Every major buying demographic has a higher composition of listening. Persons 65+ is the only demographic where AM/FM radio’s audience composition is reduced. Persons 25-54, AM/FM radio’s most popular buying demographic, experiences the largest increase in audience composition. Persons 18-49 have the next largest growth. And third, format shares remain stable. Versus October 2024, PPM January 2025 format shares are very consistent. An uptick in news/talk AQH composition is most likely more due to a heavier news cycle (major weather stories and a new president) than a PPM methodology enhancement. In local markets, there is more share variation. See the complete blog post here.

Industry Views

Monday Memo: Pronounce “T” in the Middle of Words

By Holland Cooke
Consultant

Often, Millennials and GenZ-ers sound like they’ve replaced “T” with a soft “H.”

“Putin” comes out “Pooh’in.” “Groton” becomes “Groh’en.” “Dayton?” “Dayh’en.” Cold outside? Wear your “mih’ens.” Shark attack! Who got “bih’en?”

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It’s as though as the “T” was “forgoh’en.” It’s not the way the script is “wrih’en,” just the way they read it. The biggest retail advertising spenders are radio’s lifelong habitual users: adults. Sound grown-up.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Big Al Coleman Retires from Sports Talk Show

Richmond sports talk host Big Al Coleman calls it a career and he did his final broadcast on Summit Media’s sports talk WURV-HD2/W291CL, Richmond. According to a story from WTVR-TV, Richmond,img Coleman has been a fixture in Richmond sports talk for more than 30 years on numerous stations in the market. He began his working life as a stockbroker but caught the sports talk bug in the 1990s. He says, “Everybody to a person said to me, ‘Don’t quit your day job. You can’t do a sports talk show in Richmond, Virginia, five days a week. It ain’t gonna work…’ It worked. It worked.” He laments that the business isn’t what it was back in the day, “There’s not the same camaraderie. It’s not the same fun that it used to be.” But he adds, “It’s still fun; I still like doing the show. But it’s just time for me to go.” See the WTVR-TV story here.

Features

New York Radio Team Finds a Home in Cape Town

By Dr. Andrew Gladding, EdD
Chief Engineer
WMCA / WNYM, New York

 

The power of broadcast radio stems from its genesis, which is the use of audio technology and storytelling to transmit messages to large audiences. As industry professionals, we are all acquainted with the power and reach that our trade provides. However, all stories must begin with the spark of an idea. In the case of the curious collaboration between a college radio station in New York and a community radio station in South Africa, this idea started with a simple conversation.

The relationship between 88.7FM WRHU Radio Hofstra University and 89.5FM Bush Radio in Cape Town South Africa began purely as a matter of proximity. In the winter of 2018, I happened upon Bush Radio while in South Africa while on a family vacation. Meeting the passionate broadcasters at Bush Radio has resulted in a fruitful broadcast collaboration spanning six years and many exchanges of audio, information and support between our two broadcast organizations. Students at WRHU in New York, WRCT in Pittsburg and members of Bush Radio  co-produce a weekly show called “The 1World Community Radio Show,” which features interviews and music from around the world. WRHU’s Ricky Hubert, WRCT’s Cody Hmelar and Bush Radio host Lydia Marwanqana connect weekly to create a truly unique program that provides a world stage for young, aspiring talent. The show has become a centerpiece of programming for both stations and an example of how stations across the globe can work together to create engaging, community focused audio content. It has also allowed staff members from both stations to develop insight into each other’s cultures and communities.

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Pictured above (from l-r) are: Sturgeon Records President David Chapman, Salem NY Chief Engineer Andy Gladding, Bush Radio engineer Renato Van Schalkwyk, WRHU general manager John Mullen, Bush Radio managing director Brenda Leonard, Bush Radio host Jasnine Roberts, WCWP general manager Dan Cox and WKZE “Night Shade” host Paul Higgins at the Bush Radio Studios in Salt River, Cape Town.

In the fall of 2024, members of Bush Radio came to New York City and Washington DC  to cover the presidential elections. The purpose of the trip was to find new ways to combat journalistic misinformation. The visit exposed Bush Radio staff members to American journalistic values, broadcast operational practices provided the international broadcasters with an up-front look at the US democratic process in action.

In February of this year, In the spirit of maintaining and strengthening our broadcast partnership, five members of New York radio and audio media , including myself, traveled to Cape Town to see how the Bush Radio folks used their FM reach and power to serve their community. The goals of this part of the exchange were to deepen our understanding of South African media, operations, practices and workplace culture. We went into this journey with our minds and hearts wide open, ready to see how the craft that we know and love was practiced on the other side the world.

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Pictured above is Andy Gladding working with Bush Radio engineer Renato Van Schalkwyk to install Comrex hardware in the Bush Radio Air Studio.

The results of this visit were eye opening. During our visit to Cape Town, we observed several similarities between our stations in New York and our South African counterparts. The Bush Radio staff was extremely dedicated to their station and took great pride in serving their community. They used their centrally located studies as both a broadcast center and training facility, with a thriving mentorship and intern program. We also noticed that they followed almost identical practices and standards as we do in the USA, ranging from technical specifications for broadcast engineering to maintaining programmatical integrity. Even the energy and excitement among the staff in the studios and reporting from the field was comparable to any well-run US broadcast entity. This is mainly due to the fact that the folks who run Bush Radio, specifically Managing Director Brenda Leonard and Program Director Adrian Louw, execute a comprehensive and extensive training and operational workflow at the station. Bush Radio holds the proud distinction of being the first licensed community radio station in South Africa, which was achieved with great effort and sacrifice during a time when the practice of community radio was non-existent in the country. Therefore, the management is very observant and powerful of the weight that they carry and this respect is passed along to the station members.

We also noticed some stark differences. Due to the relatively young nature of the South African democracy, there appeared to be a deeper connection between station and community. Bush Radio is involved in many different aspects of Cape Town governance, culture and outreach and this is reflected in their on-air product and station ethos. We also observed that many members of the general public were familiar with the station and proudly considered themselves to be regular listeners and supporters. The station was closely intertwined within the fabric of the community, which is both wide and diverse.

We also noticed that there was an intrinsic willingness between Bush and other community stations to work together. During our visit, we had the opportunity to visit a number of stations in communities around the Western Cape region, including Zibonele FM and The Voice of the Cape. We heard the term “partnership” and “sister station” during our visit many times, which demonstrated a visible willingness between teams at different organizations to work together and collaborate. I personally believe that this positive attitude for partnership and outreach has been a driving force in the successful collaboration WRHU has enjoyed with Bush Radio.

During our visit, the New York contingent felt this energy and openness, which in turn motivated us to jump into the spirit of the occasion. I personally worked with the Bush station engineering team on some facility maintenance and technical improvements, while other members of the crew lent their wisdom and knowledge to the venture. Laura Schaffer, the General Manager of Salem Media of New York had sent us down with a “broadcasters care package,” comprised of surplus equipment and spare parts from New York. The staff at Bush Radio was happy to receive the gear and began using it almost immediately.

The exchange of knowledge was not limited to technical engineering. WRHU’s John Mullen and Dan Cox ran a workshop on sales, marketing and workflow, while Sturgeon Records owner and engineer Dave Chapman taught the station members multi-track production. WKZE’s Paul Higgins, a world music producer, worked with the station’s air staff on interviewing techniques and even conducted an interview with famed producer Steve Lillywhite on 89.5FM, which was re-broadcast to the USA live. The experience of giving and sharing knowledge was both exciting and rewarding.

However, what we received in return was even more fulfilling. Even though we were strangers from another part of the world, we felt strangely at home at 89.5FM. The folks at Bush Radio were excited to show us their station, city and culture and made sure that we enjoyed a completely immersive experience. We saw all sides of the area, from the sparkling beaches and stunning views of the harbor from the top of Table Mountain to areas that were struggling and people that were fighting to survive. Throughout all of our travels, we noticed one constant: Radio was an integral part of all of the communities that we visited. Part of this can be attributed to a lack of broadband access across the region, but I personally believe a larger factor was based around the spirit of the South African people trusting in and embracing their local radio stations.

Considering this current period of uncertainty and transition in the US, it was refreshing to experience radio being used as a force for community connectivity, outreach and positivity in a far-away part of the world. Our team returned from the trip, refreshed with new ideas on how we could use our experience to grow and improve our own stations. One of these action items has gone into effect almost immediately. Since our return, the 1World Community Show has grown into an open-source network, which includes new domestic and international partners. Stations on the network now include WRCT-Pittsburgh, WCWP-LIU Post, WKZE-Red Hook, KCSS-UC Stanislaus, WVCR-Siena College and Kinvara Community Radio in Ireland, in addition to WRHU and Bush, all eager to share audio content and ideas. I personally hope to see the connection between all of our stations, along with this beautiful collaborative relationship, grow larger and endure way into the future. As one Bush Radio station member told me, “the color of our skin may be different, we may pray to other gods and we are from separate countries and cultures. However, our love for radio is above all that, which makes us all the same.”  Considering the diversity of storytelling that we each do with the power of broadcasting, it’s nice to know that our passion for the craft and industry can unite us and break down barriers. I look forward to our next adventure with the Bush Radio staff. If anyone reading this would like to get involved in radio outreach and establish a similar program or help expand technical support for our new “sister stations,” please feel free to reach out. Your contributions will not be unappreciated. You can find out more about the 1World Community Radio Network at www.1worldcommunityradio.com

Dr. Andrew Gladding his chief engineer at Salem Media Group’s WMCA and WNYM in New York. He can be emailed at andrew.gladding@salemcommunications.com

Industry Views

Monday Memo: For Podcasters, “The Magic Words” Are Even MORE Magic

By Holland Cooke
Consultant

imgRadio is an intimate, one-to-one medium; so “you” and “your” – speaking to one person – will resonate more than addressing “all of you.” There’s only one of me.

Podcasting is even more personal, because listeners choose content in a more intentional way than they push dashboard AM/FM buttons. And because many podcast topics are specialty topics, it’s high-affinity stuff.

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A major league sportscaster I’ve coached (who really gets it) put it this way: “We’re Fed-Exing it to their brains.” Said another way: Make eye contact.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Decorated Navy Seal Robert J. O’ Neill is this Week’s Guest on Harrison Video

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The highly decorated Navy Seal who fired the shots that killed Osama bin Laden in 2011, Robert J. O’Neill, is this week’s guest on the TALKERS MEDIA YouTube channel video, “Up Close Far Out with Michael Harrison.” He is one of the most highly decorated combat veterans of our time having served at SEAL Team Two, SEAL Team Four and eight years at the legendary SEAL Team Six. Taking part in and leading over 400 combat missions, O’Neill operated in the Balkans, Liberia, Persian Gulf, Indian Ocean, Ukraine, Iraq, Afghanistan, and Pakistan. During his remarkable career, Robert J. O’Neill has been decorated 53 times with medals and honors earned in heroic combat. Harrison and O’Neill engage in an intense conversation about morality, stress, drugs, fear, and the permanent consequences of battle incurred at the most demanding of levels. O’Neill is also the author of the New York Times and London Times bestselling memoir The Operator: Firing the Shots that Killed Osama bin Laden and My Years as a SEAL Team Warrior. To view the video in its entirety, please click here.

Industry News

KDKA-TV Talk Host Jon Burnett Dies; Donates Brain to Science

KDKA-TV, Pittsburgh talk host and weatherman Jon Burnett died on February 19 at the age of 71. SportSkeeda reports that Burnett died from complications for CTE (Chronic traumatic encephalopathy). He’dimg been diagnosed with suspected CTE two years ago and joined the National Sports Brain Bank at the University of Pittsburgh. He told “Pittsburgh Today Live” at the time, “If I can help anybody on this road, who is on this road or will be on this road in the years ahead, I feel better about being able to do that and being able to learn from my experiences.” Burnett played sports throughout his childhood and played college football at the University of Tennessee. (Photo: KDKA)  Read the SportSkeeda story here.

Industry News

Sports Journalist Lesley Visser to be Honored with Lifetime Achievement Award at NYF TV & Film Awards

NY Festival Photo
New York Festivals® Television & Film Awards
  has announced that it will honor pioneering sports journalist and broadcasting groundbreaker Lesley Visser with the New York Festivals 2025 Lifetime Achievement Award. NYF states, “A true innovator in sports journalism, Visser has made history as the first woman to achieve numerous milestones in the industry, earning her place as the most highly acclaimed female sportscaster of all time.”  NY FestThe New York Festivals Lifetime Achievement Award, launched in 2011, honors prominent industry leaders, innovators, and driving forces in the broadcast world whose groundbreaking accomplishments have advanced their field and left a lasting impact on the industry. The award recipient will be celebrated at the annual Storytellers Gala virtual event, which will recognize TV & Film Awards and Radio Awards trophy winners in May 2025.  “I am deeply honored to receive the Lifetime Achievement Award from the New York Television and Film Awards,” said Visser, “and I love that it will be presented at the Storytellers Gala. The heart of any sports journalist is dedicated to telling stories. I’m grateful to CBS for giving me this opportunity for more than 30 years, and I salute the men and women who have won this honor before me.”  A nine-time Hall of Fame inductee, Lesley Visser has a long list of “firsts” to her credit. She was the first woman inducted into the Pro Football Hall of Fame, the first to win the Lifetime Achievement Sports Emmy, and the first recipient of the Vin Scully Award for Excellence in Broadcasting. Lesley’s memoir, Sometimes You Have to Cross When It Says Don’t Walk, reflects her impressive journey of breaking barriers and has been optioned for both TV and film.  The annual TV & Film Awards Storytellers Gala, featuring winners and industry executives from around the globe, will be streamed in May 2025. View the 2024 Storytellers Gala.  To view entry details, competition rules and regulations, and 2025 categories visit HERE.

 

Industry News

Cumulus/Westwood Studies: Audio Listeners are a Rich Source of In-market Financial Consumers

CumulusSeven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact. The key findings from the studies are outlined on this week’s blog.

Key takeaways:

• Compared to TV viewers, audio listeners are far more likely own investment assets, to be in the market for financial services, and be interested in the category.
• Despite massive TV spending by financial service marketers, TV viewers exhibit low brand equity for financial service brands and weak interest in the category due to the older skew of TV audiences.
• MRI-Simmons: Heavy podcast and AM/FM radio listeners are the ideal audiences for financial brands as they are more likely to be premium clients willing to pay for financial services.
• Case study #1: MESH Experience: Among consumers with $500K+ of investable assets, heavy AM/FM radio listeners are three times more likely than heavy TV viewers to be in the market for a new or additional financial services company.
• Case study #2: AM/FM radio drives strong growth in top funnel measures such as awareness, favorability, and consideration.
• Case study #3: A MARU/Matchbox study of consumers with $1M+ of investable assets found over a six-month period, an AM/FM radio campaign generated double-digit lifts in most measures of brand equity.
• Case study #4: Heavy AM/FM radio listeners are more likely to be active investors and more engaged with the financial category versus heavy TV viewers.
• Case study #5: Heavy AM/FM radio listeners are +44% more likely to be financial ‘thrivers,’ those who like taking investing risks and agree that investing is important.
• Case study #6: Compared to TV viewers, audio listeners are much more likely to have investments across a broad array of assets classes and more likely to invest in major financial brands.
• Case study #7: Harris Poll Brand Tracker: A Westwood One NFL AM/FM radio campaign generates significant brand equity impact far stronger than among TV viewers.

Check out today’s blog post.

View a 15-minute video of the key findings here.

Industry Views

Monday Memo: Cliché Alert

By Holland Cooke
Consultant

Delete this phrase from commercial copy you craft for local advertisers: “In these uncertain times…”

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For two reasons. First, many people are optimistic now. Second, those who are suffering get it. Rubbing their nose in it just piles-on; and clichés risk blending-into the blah-blah-blah.

Instead, simply delete the sentence. Give copy room to breathe, to avoid radio’s commercial motormouth caricature.

That next sentence probably includes The Magic Words: “YOU” and/or “YOUR.” If it doesn’t, change that too.

For more click here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS News Notes

Hannity Trump and Musk

HANNITY TO AIR TRUMP MUSK INTERVIEW TONIGHT:  Continuing his longtime role as one of the nation’s talk media hosts most-closely-connected to Donald Trump, Sean Hannity’s recently recorded sit-down interview with both President Trump and DOGE head Elon Musk will air on the FOX News Channel’s “Hannity” program this evening (2/18) at 9:00 pm ET. Hannity is also syndicated daily on Premiere Networks and currently holds the number one spot on the TALKERS 2024 “Heavy Hundred.”  To see a preview clip of tonight’s interview, please click here.     Nebraska Broadcasters…..FIVE TO BE INDUCTED: The Nebraska Broadcasters Association will induct Dennis & Kathi Brown, Dale Johnson, Mike McKnight and Dave Wingert into the NBA Hall of Fame on August 12th in La Vista during the NBA Annual Convention. Established in 1972, the NBA Hall of Fame will grow to 123 members with these pending inductees…..Independent Broadcasters AssociationIBA AND RVA TO HOST LIVE VIDEO STREAMING WEBINAR: The Radio Vendor Alliance (RVA) is producing another “Lunch and Learn” workshop in partnership with the Independent Broadcasters Association (IBA). The workshops are free online sessions and feature industry experts with practical solutions to radio’s most pressing problems.  “Is Video the New Audio?” is scheduled for Thursday, February 20, at 1:00 pm ET.Radio Vendor Alliance The 45-minute session will include a Q&A and will be available for replay to all registrants. Registration is free (link: https://www.coolradiostreaming.com/) and IBA membership is not required.

 

Industry News

Tegna’s Columbus Studios Threatened with Powdery Substance

According to a report in the Columbus Dispatch, Tegna’s Columbus studios – from which sports talk WBNS-FM, WBNS-AM, and WBNS-TV operate – were the target of a threat on Thursday (2/13). The stationsimg received a letter that also contained a “suspicious white, powdery substance” and forced the company to evacuate the building for several hours. Station employees continued to broadcast from the parking lot while authorities, including a hazmat team, investigated. They were allowed to return to the building after a period but so far authorities have offered no details on the letter or the powdery substance. See the Dispatch story here.

Industry News

New York Festivals Launches “Rough Cuts” Podcast

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New York Festivals Advertising Awards announces the launch of “Rough Cuts with Thiago Cruz,” a new podcast series that brings “raw, unfiltered conversations with some of the most influential creative minds shaping culture today.” Cruz is chief creative officer at Grey New York. In this new podcast he “explores the bold collaborations, career-defining moments, and creative breakthroughs that drive today’s most compelling work.” NYFestivals says, “The podcast’s debut season includes candid discussions with Grindr’s Tristan Pineiro, gaming industry leader Lydia Winters, and branding expert Vivian Odior, among others.” Cruz adds, “Creativity isn’t always neat – it’s messy, unpredictable, and beautifully chaotic. With ‘Rough Cuts,’ we’re celebrating that process and uncovering the real stories behind the work that shapes our culture.” New York Festivals president Scott Rose says, “‘Rough Cuts’ offers an exclusive look into the minds of today’s creative visionaries. We’re thrilled to present this series with Thiago and look forward to sharing the perspectives and insights of those pioneering executives whose work is evolving the industry.” You can find bi-weekly episodes on the New York Festivals YouTube channel. The early deadline to enter the 2025 New York Festivals Advertising Awards is February 28, 2025. For more information including rules and regulations, categories, and how to enter, visit HERE

Industry News

Twin Cities KDWB-FM Radio Host Dave Ryan Returns After Suspension Over Snorting Segment

Dave RyanAccording to a story by reporter Louis Krause in yesterday’s (2/11) Minnesota Star Tribune longtime KDWB-FM Twin Cities radio host Dave Ryan was suspended from appearing on his talk show Monday morning, three days after a segment aired during which Ryan and co-hosts snorted powder food ingredients as part of a Super Bowl trivia game. He returned to the show yesterday following a one-day suspension. The segment on Friday’s episode of “The Dave Ryan Show” was titled “Super Blow,” according to three listeners who spoke with the Star Tribune and others who discussed it on the Reddit online forum. To read the full Star Tribune story, click here.

Industry News

Harrison and Neer Dissect Media-Pop Culture Elements of Super Bowl LIX

MH Interview

Harrison and Neer
Harrison & Neer circa 1970

Longtime WFAN, New York sports talk host Richard Neer is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Neer is a five-decade-plus veteran of two heritage Big Apple radio stations – sports talker WFAN (where he still hosts a show) and, before that, seminal album rocker WNEW-FM. He is the author of the landmark best-seller FM: The Rise and Fall of Rock Radio (Villard, 2001) and the popular series of Riley King detective novels. Harrison and Neer – whose friendship dates back to their days together in rock radio of the late 60s/early 70s – engage in a fast-paced, spirited conversation about the confluence of pop culture elements surrounding and emerging from the just-concluded Super Bowl LIX, dissecting its ratings, commercials, politics, music, customs, and social impact.  Not to be missed.  To listen to the podcast in its entirety, please click here. www.MHInterview.com

 

Industry News

TALKERS News Notes

RADIO HITS DIGITAL MILESTONE. The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc. The 13th annual report highlights the increasing role of digital advertising in stabilizing the industry’s financial outlook, with digital revenue now accounting for nearly 25% of the average radio station’s total income…..SPEAKING OF YOUTUBE.Shelly Palmer reports: Shortly after it launched, YouTube changed the way we consumed video. It grew powerful in tandem with the evolution of smartphones as it redefined our video viewing experiences. Now, YouTube has transcended its original form factors to officially become a television-first platform. CEO Neal Mohan revealed that viewers now watch more than one billion hours of content on their TVs every day, surpassing mobile viewing. For the past two years, YouTube has been the most-watched streaming service in the U.S., according to Nielsen. The shift toward TV screens is no accident. YouTube has redesigned its TV app to function more like a traditional streaming service…..SUPER BOWL AUDIENCE HITS HISTORIC HIGH. An estimated 127.7 million viewers tuned in for Super Bowl LIX (2/9) according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET.  This flies in the face of all other pop culture media trends which follow a pattern of fractionalization…..AAR CONTINUES TO GROW. Armed American RadioThe syndicated “Armed American Radio” live stream hosted by successful broadcaster-Second Amendment defender Mark Walters is now available Monday through Friday 4:00-5:00 pm ET and Sundays 8:00-11:00 pm ET on You Tube at Armed American Radio, on Rumble at Armed American Radio, on Facebook Live at Facebook.com/armedamericanradio, on X (Twitter) @aarmark and www.armedamericanradio.com. Now streaming the live video feed on multiple platforms for viewers, the show’s podcast just crossed 20 million downloads last week.