Industry News

Sports Journalist Lesley Visser to be Honored with Lifetime Achievement Award at NYF TV & Film Awards

NY Festival Photo
New York Festivals® Television & Film Awards
  has announced that it will honor pioneering sports journalist and broadcasting groundbreaker Lesley Visser with the New York Festivals 2025 Lifetime Achievement Award. NYF states, “A true innovator in sports journalism, Visser has made history as the first woman to achieve numerous milestones in the industry, earning her place as the most highly acclaimed female sportscaster of all time.”  NY FestThe New York Festivals Lifetime Achievement Award, launched in 2011, honors prominent industry leaders, innovators, and driving forces in the broadcast world whose groundbreaking accomplishments have advanced their field and left a lasting impact on the industry. The award recipient will be celebrated at the annual Storytellers Gala virtual event, which will recognize TV & Film Awards and Radio Awards trophy winners in May 2025.  “I am deeply honored to receive the Lifetime Achievement Award from the New York Television and Film Awards,” said Visser, “and I love that it will be presented at the Storytellers Gala. The heart of any sports journalist is dedicated to telling stories. I’m grateful to CBS for giving me this opportunity for more than 30 years, and I salute the men and women who have won this honor before me.”  A nine-time Hall of Fame inductee, Lesley Visser has a long list of “firsts” to her credit. She was the first woman inducted into the Pro Football Hall of Fame, the first to win the Lifetime Achievement Sports Emmy, and the first recipient of the Vin Scully Award for Excellence in Broadcasting. Lesley’s memoir, Sometimes You Have to Cross When It Says Don’t Walk, reflects her impressive journey of breaking barriers and has been optioned for both TV and film.  The annual TV & Film Awards Storytellers Gala, featuring winners and industry executives from around the globe, will be streamed in May 2025. View the 2024 Storytellers Gala.  To view entry details, competition rules and regulations, and 2025 categories visit HERE.

 

Industry News

Cumulus/Westwood Studies: Audio Listeners are a Rich Source of In-market Financial Consumers

CumulusSeven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact. The key findings from the studies are outlined on this week’s blog.

Key takeaways:

• Compared to TV viewers, audio listeners are far more likely own investment assets, to be in the market for financial services, and be interested in the category.
• Despite massive TV spending by financial service marketers, TV viewers exhibit low brand equity for financial service brands and weak interest in the category due to the older skew of TV audiences.
• MRI-Simmons: Heavy podcast and AM/FM radio listeners are the ideal audiences for financial brands as they are more likely to be premium clients willing to pay for financial services.
• Case study #1: MESH Experience: Among consumers with $500K+ of investable assets, heavy AM/FM radio listeners are three times more likely than heavy TV viewers to be in the market for a new or additional financial services company.
• Case study #2: AM/FM radio drives strong growth in top funnel measures such as awareness, favorability, and consideration.
• Case study #3: A MARU/Matchbox study of consumers with $1M+ of investable assets found over a six-month period, an AM/FM radio campaign generated double-digit lifts in most measures of brand equity.
• Case study #4: Heavy AM/FM radio listeners are more likely to be active investors and more engaged with the financial category versus heavy TV viewers.
• Case study #5: Heavy AM/FM radio listeners are +44% more likely to be financial ‘thrivers,’ those who like taking investing risks and agree that investing is important.
• Case study #6: Compared to TV viewers, audio listeners are much more likely to have investments across a broad array of assets classes and more likely to invest in major financial brands.
• Case study #7: Harris Poll Brand Tracker: A Westwood One NFL AM/FM radio campaign generates significant brand equity impact far stronger than among TV viewers.

Check out today’s blog post.

View a 15-minute video of the key findings here.

Industry Views

Monday Memo: Cliché Alert

By Holland Cooke
Consultant

Delete this phrase from commercial copy you craft for local advertisers: “In these uncertain times…”

im

For two reasons. First, many people are optimistic now. Second, those who are suffering get it. Rubbing their nose in it just piles-on; and clichés risk blending-into the blah-blah-blah.

Instead, simply delete the sentence. Give copy room to breathe, to avoid radio’s commercial motormouth caricature.

That next sentence probably includes The Magic Words: “YOU” and/or “YOUR.” If it doesn’t, change that too.

For more click here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS News Notes

Hannity Trump and Musk

HANNITY TO AIR TRUMP MUSK INTERVIEW TONIGHT:  Continuing his longtime role as one of the nation’s talk media hosts most-closely-connected to Donald Trump, Sean Hannity’s recently recorded sit-down interview with both President Trump and DOGE head Elon Musk will air on the FOX News Channel’s “Hannity” program this evening (2/18) at 9:00 pm ET. Hannity is also syndicated daily on Premiere Networks and currently holds the number one spot on the TALKERS 2024 “Heavy Hundred.”  To see a preview clip of tonight’s interview, please click here.     Nebraska Broadcasters…..FIVE TO BE INDUCTED: The Nebraska Broadcasters Association will induct Dennis & Kathi Brown, Dale Johnson, Mike McKnight and Dave Wingert into the NBA Hall of Fame on August 12th in La Vista during the NBA Annual Convention. Established in 1972, the NBA Hall of Fame will grow to 123 members with these pending inductees…..Independent Broadcasters AssociationIBA AND RVA TO HOST LIVE VIDEO STREAMING WEBINAR: The Radio Vendor Alliance (RVA) is producing another “Lunch and Learn” workshop in partnership with the Independent Broadcasters Association (IBA). The workshops are free online sessions and feature industry experts with practical solutions to radio’s most pressing problems.  “Is Video the New Audio?” is scheduled for Thursday, February 20, at 1:00 pm ET.Radio Vendor Alliance The 45-minute session will include a Q&A and will be available for replay to all registrants. Registration is free (link: https://www.coolradiostreaming.com/) and IBA membership is not required.

 

Industry News

Tegna’s Columbus Studios Threatened with Powdery Substance

According to a report in the Columbus Dispatch, Tegna’s Columbus studios – from which sports talk WBNS-FM, WBNS-AM, and WBNS-TV operate – were the target of a threat on Thursday (2/13). The stationsimg received a letter that also contained a “suspicious white, powdery substance” and forced the company to evacuate the building for several hours. Station employees continued to broadcast from the parking lot while authorities, including a hazmat team, investigated. They were allowed to return to the building after a period but so far authorities have offered no details on the letter or the powdery substance. See the Dispatch story here.

Industry News

New York Festivals Launches “Rough Cuts” Podcast

img

New York Festivals Advertising Awards announces the launch of “Rough Cuts with Thiago Cruz,” a new podcast series that brings “raw, unfiltered conversations with some of the most influential creative minds shaping culture today.” Cruz is chief creative officer at Grey New York. In this new podcast he “explores the bold collaborations, career-defining moments, and creative breakthroughs that drive today’s most compelling work.” NYFestivals says, “The podcast’s debut season includes candid discussions with Grindr’s Tristan Pineiro, gaming industry leader Lydia Winters, and branding expert Vivian Odior, among others.” Cruz adds, “Creativity isn’t always neat – it’s messy, unpredictable, and beautifully chaotic. With ‘Rough Cuts,’ we’re celebrating that process and uncovering the real stories behind the work that shapes our culture.” New York Festivals president Scott Rose says, “‘Rough Cuts’ offers an exclusive look into the minds of today’s creative visionaries. We’re thrilled to present this series with Thiago and look forward to sharing the perspectives and insights of those pioneering executives whose work is evolving the industry.” You can find bi-weekly episodes on the New York Festivals YouTube channel. The early deadline to enter the 2025 New York Festivals Advertising Awards is February 28, 2025. For more information including rules and regulations, categories, and how to enter, visit HERE

Industry News

Twin Cities KDWB-FM Radio Host Dave Ryan Returns After Suspension Over Snorting Segment

Dave RyanAccording to a story by reporter Louis Krause in yesterday’s (2/11) Minnesota Star Tribune longtime KDWB-FM Twin Cities radio host Dave Ryan was suspended from appearing on his talk show Monday morning, three days after a segment aired during which Ryan and co-hosts snorted powder food ingredients as part of a Super Bowl trivia game. He returned to the show yesterday following a one-day suspension. The segment on Friday’s episode of “The Dave Ryan Show” was titled “Super Blow,” according to three listeners who spoke with the Star Tribune and others who discussed it on the Reddit online forum. To read the full Star Tribune story, click here.

Industry News

Harrison and Neer Dissect Media-Pop Culture Elements of Super Bowl LIX

MH Interview

Harrison and Neer
Harrison & Neer circa 1970

Longtime WFAN, New York sports talk host Richard Neer is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Neer is a five-decade-plus veteran of two heritage Big Apple radio stations – sports talker WFAN (where he still hosts a show) and, before that, seminal album rocker WNEW-FM. He is the author of the landmark best-seller FM: The Rise and Fall of Rock Radio (Villard, 2001) and the popular series of Riley King detective novels. Harrison and Neer – whose friendship dates back to their days together in rock radio of the late 60s/early 70s – engage in a fast-paced, spirited conversation about the confluence of pop culture elements surrounding and emerging from the just-concluded Super Bowl LIX, dissecting its ratings, commercials, politics, music, customs, and social impact.  Not to be missed.  To listen to the podcast in its entirety, please click here. www.MHInterview.com

 

Industry News

TALKERS News Notes

RADIO HITS DIGITAL MILESTONE. The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc. The 13th annual report highlights the increasing role of digital advertising in stabilizing the industry’s financial outlook, with digital revenue now accounting for nearly 25% of the average radio station’s total income…..SPEAKING OF YOUTUBE.Shelly Palmer reports: Shortly after it launched, YouTube changed the way we consumed video. It grew powerful in tandem with the evolution of smartphones as it redefined our video viewing experiences. Now, YouTube has transcended its original form factors to officially become a television-first platform. CEO Neal Mohan revealed that viewers now watch more than one billion hours of content on their TVs every day, surpassing mobile viewing. For the past two years, YouTube has been the most-watched streaming service in the U.S., according to Nielsen. The shift toward TV screens is no accident. YouTube has redesigned its TV app to function more like a traditional streaming service…..SUPER BOWL AUDIENCE HITS HISTORIC HIGH. An estimated 127.7 million viewers tuned in for Super Bowl LIX (2/9) according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET.  This flies in the face of all other pop culture media trends which follow a pattern of fractionalization…..AAR CONTINUES TO GROW. Armed American RadioThe syndicated “Armed American Radio” live stream hosted by successful broadcaster-Second Amendment defender Mark Walters is now available Monday through Friday 4:00-5:00 pm ET and Sundays 8:00-11:00 pm ET on You Tube at Armed American Radio, on Rumble at Armed American Radio, on Facebook Live at Facebook.com/armedamericanradio, on X (Twitter) @aarmark and www.armedamericanradio.com. Now streaming the live video feed on multiple platforms for viewers, the show’s podcast just crossed 20 million downloads last week.

Industry News

Comrex Launches Hotline Enhanced Audio for Gagl

Gagl
Comrex has released Hotline, a new Gagl offering available for clients located in the United States. Gagl Standard (available since 2023) is an audio subscription service that works in conjunction with Comrex IP audio codecs such as ACCESS or BRIC-Link. It allows up to five remote contributors to connect at the same time using consumer-grade equipment such as laptops and smartphones. They just plug in a headset, click a link, and are connected. ComrexMix-minus is handled internally by Gagl.  Since guests or reporters are using equipment they are already familiar with, Gagl is accessible to everyone. Even if no conferencing is desired, Gagl provides a simple way to bridge the audio from computer and smartphone browsers to Comrex codecs, avoiding the need for a hardware codec in the field.

Gagl Standard is available worldwide for $35 per month or $350 per year.

Gagl + Hotline takes that one step further. In addition to all Gagl Standard features, one guest or contributor can also connect by dialing a 10-digit phone number provided with each Gagl + Hotline subscription. Four additional participants can “Gagl”-in using the standard browser link.  If the Hotline caller uses an AT&T, T-Mobile or Verizon cell phone, these calls will sound dramatically improved, with much higher fidelity than a normal phone call. The caller’s HD Voice audio will be presented within the Gagl interface for use on-air. Alternatively, Gagl can be configured to pass Hotline calls directly to your codec for unattended operation.

Gagl + Hotline is available in the United States only for $50 per month or $500 per year.

Providing flexibility for guests who can’t come into the studio was a driving force behind Gagl’s creation following the COVID pandemic. Gagl + Hotline creates even more options for anyone to connect to the studio – whether it be a VIP, a non-technical guest, a reporter with breaking news, or the unexpected drop-in – and have them sound so good that you’d never know they were calling from a cell phone. Gagl + Hotline is simple for contributors to use, and studios get to use a Comrex hardware codec they may already have to stream that high-quality audio with familiar pro-grade audio outputs that integrate into their studio console.  In addition, Comrex has released Gagl Solo, a stripped-down version of Gagl Standard for a single participant to connect to the studio. No paid subscription is required to use Gagl Solo.

For more information on Gagl or other Comrex products, please visit the Comrex website at www.comrex.com or contact Comrex at 1-978-784-1776 or email info@comrex.com.

Industry News

Monday Memo: Interview Tip

By Holland Cooke
Consultant

Too often, I hear questions as long as (or longer than) replies.

im

Take a lesson from the late, great King of Talk. I remember Larry asking…

  • Bob Hope: “Who do YOU think is funny?
  • David Duke: “Don’t you ever get tired of hating?”
  • Frankie Valli: “Whose songs are on YOUR iPod?”

Short “Why…” questions, about things the listener might be wondering, are useful. “Why is ____ SO expensive?”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

McMullen Tabbed to Call Marlins’ Radio PBP

Jack McMullenThe Miami Marlins announced this morning (2/7) the hiring of Jack McMullen as the lead play-by-play announcer on the Marlins Radio Network. McMullen takes over for Kyle Sielaff, who is the new lead TV play-by-play voice for Marlins games on FanDuel Sports Network.  A graduate of the S.I. Newhouse School of Public Communications at Syracuse, McMullen spent the previous three seasons on the radio broadcast for the Pirates’ Triple-A affiliate. Before then, he called games for the Brewster Whitecaps in the Cape Cod League (2018) and the Short Season Auburn Doubledays of the Nationals’ system (’19). The Chicago native’s other experience includes serving as director of podcasting for Just Baseball Media, hosting the network’s flagship show “The Just Baseball Show,” play calling for ESPN+/Learfield and working as part of the broadcast and production teams for various programs during his time at Syracuse. A rotation of analysts will team up with McMullen in the booth: Rod Allen, Jeff Nelson, Gaby Sánchez and Kelly Saco. Joining the mix will be three-time Emmy Award winner and longtime FanDuel Sports Network host and reporter Craig Minervini as well as former Marlins All-Star reliever and SiriusXM MLB analyst A.J. Ramos. McMullen will make his Marlins Radio Network debut on Feb. 22, when the Marlins open Grapefruit League action against the Cardinals at Roger Dean Chevrolet Stadium. He will call every Spring Training and regular-season game on WINZ 940, the Marlins’ English radio flagship station, and develop ancillary Marlins Radio Network content with pregame show host Stephen Strom.  “We can’t wait to introduce Jack to the South Florida community as we enter an exciting chapter of Marlins baseball, and we know Jack is the perfect fit to tell our story,” Marlins vice president of public relations and communications Jon Erik Alvarez said. “His broadcast style, baseball knowledge and vast multimedia experience will connect with our listeners and extend the reach beyond the booth as we look to improve upon the recent growth of the Marlins Radio Network.”

 

Industry News

Edison Research: The Top 50 Podcasts in the U.S. for Q4 2024

imEdison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from Edison Podcast Metrics. Interviews were conducted continuously throughout the quarter in English and Spanish. Rankings are based on listening over the full period. All respondents reported listening to podcasts in the last week.

Since Q3 2024, the top four podcasts – “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” and “Call Her Daddy”have maintained their rankings in that order.

1. The Joe Rogan Experience
2.
Crime Junkie
3.
The Daily
4. Call Her Daddy
5.
This Past Weekend w/ Theo Von (+3 spots)
6. Dateline NBC (+1)
7. SmartLess (-2)
8. Stuff You Should Know (-2)
9. Morbid (+3)
10. Pod Save America (+9)

Top of the charts: “Pod Save America,” hosted by former Obama staffers, makes its debut in the Top 10, no doubt riding the wave of the political news cycle.

After a mid-September launch, “Talk Tuah with Hailey Welch quickly skyrocketed in popularity, debuting at #11. The last episode dropped in mid-December, one day before Welch’s $HAWK crypto debacle and subsequent lawsuit.

In the Top 50 for the first time: The November election likely contributed to several podcasts making their debut in the Top 50 this quarter. “Shawn Ryan Show” appears for the first time at #37, continuing its rise as an interview podcast featuring military veterans, intelligence operatives, and political figures. “The Charlie Kirk Show” breaks in at #49, leveraging Kirk’s influence as the founder of Turning Point USA.

“Candace,” Candace Owens’ independent show, debuts at #45, marking a strong entry following her controversial departure from The Daily Wire in March 2024. Owens launched “Candace” in June 2024 and its rapid rise makes clear her loyal audience followed her to her new venture.

Continued rise of conservative talk: In addition to the conservative talk podcasts making their Top 50 debuts this quarter, several established conservative voices moved higher in the rankings. “The Ben Shapiro Show” climbs from #22 to #14 and “The Megyn Kelly Show” sees a boost from #50 to #27. Meanwhile, “The Matt Walsh Show,” which was last in the Top 50 in Q3 2023, reentered the Top 50 at #45.

The podcast show ranker is derived from data collected continuously during the fourth quarter of 2024, interviewing 5,163 weekly podcast consumers age 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information. This ranker measures reach as a percentage of the weekly podcast listening audience.   For full details, please click here. Edison Podcast Metrics

Industry News

Red Apple Audio Networks Announces Syndication of “The Rush Hour with James Golden (a.k.a. Bo Snerdley)”

Red Apple

Red Apple Audio Networks has added “The Rush Hour with James Golden (a.k.a. Bo Snerdley)” to its growing roster of program offerings. The one-hour daily show airs live weekdays in afternoon drive from 4:00 -5:00 pm ET.  Golden delivers updates on the top news stories of the day, along with a smattering of music from that day in music history to rejuvenate listeners after a day’s work. Company sources say, “Listeners are not only well-informed, they’re also bopping and singing all the way home.”  Golden gained nationwide fame as Bo Snerdley, producer of “The Rush Limbaugh Show. The Rush HourSince then, he has solidified his position as a major radio host with notable audience share growth on flagship 77WABC in New York (41% year-over-year) and impressive weekly TSL of 1 hour and 15 minutes*.  “I am looking forward to connecting every day with listeners in markets all across the U.S.,” Golden tells TALKERS. “During The Rush Hour, we take a look at events that occurred during the day, but we also take a break and have a little fun, too.” “James has attracted a loyal audience that continues to grow,” stated John Catsimatidis, owner of Red Apple Media, Red Apple Audio Networks, and 77WABC Radio. “Many of his listeners remember him from the Rush Limbaugh days, but the audience growth he is experiencing is solely on his own talent. His insights on politics, combined with his love for talk radio, has made him a phenomenal success.” In addition to “The Rush Hour,” Golden hosts a three-hour syndicated Saturday morning program, “The James Golden Show,” which launched into syndication last June. The show has amassed more than 30 affiliates, including five in the Top 50 DMAs. Both programs originate from the Red Apple Audio Networks flagship station, 77WABC Radio in New York. For information on any of Red Apple Audio Networks’ syndicated shows, stations may visit www.redappleaudionetworks.com or contact affiliation@redappleaudionetworks.com.

*Source: Nielsen Radio, New York Metro, P12+, Average Share, Weekly TSL, December 2023, December 2024.

 

Industry News

TALKERS to Serve as Presenting Sponsor of IBSNYC 2025 Conference and Co-locate Innovative “GENERATIONS 2025” at March Event

TALKERS publisher Michael Harrison has announced (1/22) the launch of a new and innovative industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) national convention – IBSNYC 2025 – set for Friday and Saturday March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30img pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 16+ luminary industry speakers (to be named shortly) including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in a Changing Media Industry,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more.  TALKERS will also serve as the Presenting Sponsor of the entire IBSNYC 2025 event.

In making the announcement Harrison states, “If this great institution of radio is to survive, let alone thrive in the brave new world ahead, it must meet the challenge of connecting with young broadcasters and listeners… and it needs to do it without hesitation. 2025 will be a pivotal year for radio of all formats – especially our bailiwick of talk radio and talk media – on air and online. There is no radio arena featuring such a massive concentration of young broadcasters and listeners alike as that found in the nation’s college radio community.” Harrison adds, “TALKERS is proud to also serve as the IBS convention’s official 2025 Presenting Sponsor as a show of support and recognition of the organization’s great work and importance. We will live up to the theme of this debut event: ‘Old School, New School, Next School: Learning from Each Other.’ That will be a major take away – as well as the suggestion that the time has come for all broadcasters to begin thinking like entrepreneurs!”

The TALKERS “GENERATIONS 2025” segment of the larger IBS conference will be open to all IBSNYC 2025 registrants who will receive the benefits of its notably reasonable rates to attend the conference and reserve rooms at the hotel. But it is important to move quickly on this while the discounts are still available. For up-to-date information, please click HERE.

For further information about “GENERATIONS 2025” including sponsorship opportunities, please call 413-565-5413 or email info@talkers.com.

Industry News

Cumulus Media | Westwood One AudioActive Group Blog Post: Advertiser Perceptions Indicate National Marketers Are Bullish On The Economy – New Product Launches Are At Record Highs And Ad Spend Will Increase

imgA series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. Each month, Advertiser Perceptions, a leader in providing research-based strategic market intelligence for the advertising and ad tech industries, surveys 300 executives involved in media brand selection decisions who will spend a minimum of 1 million dollars in ad spend over the next 12 months. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines the key findings, examining the outlook national marketers have on the economy:

• Nearly half of marketers say the economy will grow in the coming year, a record high

• There has been a reduction in perceived negative impact of macroeconomic conditions

• The recession that never came; Marketers shake off the dire predictions of 2022 and 2023

• Increasingly, brands and media agencies report the U.S. GDP will impact ad budgets

• 37% of buy-side 2025 ad budgets will be bigger; 53% will stay the course

• Advertiser optimism was higher as of December 2024 than it had been a year earlier

• 2025 new product launches will hit all time high

• All forms of audio see increased ad spending intentions

• Prophet survey of advertisers reveals top-performing marketers consider brand building as a crucial driver of short-term impact

Check out this week’s Cumulus Media | Westwood One Audio Active Group® blog post here.

To view an 11-minute video of the key findings, click here.

 

 

Industry News

Nielsen Publishes “The Record: Q4 U.S. Audio Listening Trends”

NeilsenNielsen published “The Record: Q4 U.S. Audio Listening Trends” (2/3) – a quarterly report card on how U.S. consumers spend their audio listening time, fueled by data from Nielsen and Edison Research.

Here are some highlights from the Q4 (October-December) 2024 report: 

• Audio accounted for nearly 20% of Americans’ daily media time in Q4 2024 – which translated to 3 hours and 54 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.

• Listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 12% with streaming audio services and 3% with satellite radio.

• Among 18-34 year-olds, radio accounted for 47% of daily ad-supported audio time (down from 51% in Q3), where podcasts accounted for 32%.

• Adults 35+ spent 74% of daily ad-supported audio time listening to radio and only 13% listening to podcasts.

For additional data tables and commentary, visit the full report here.

 

Industry News

Brian Joyce Exits WGOW-FM, Chattanooga

Chattanooga talk radio host Brian Joyce exits Cumulus Media’s news/talk WGOW-FM, Chattanooga afterimg 12 years with the station. A report in The Chattanoogan says that Joyce, who hosted the late morning “Brian Joyce Unfiltered” program, “parted ways” with the station last week. Joyce joined WGOW in 2012 and became part of the morning drive show in 2018, alongside Jim Reynolds and Kevin West. In 2023, Cumulus retooled the morning show bringing Jed Mescon aboard to co-host with Reynolds and Joyce moved to the late morning slot. Read the Chattanoogan story here.

Industry News

KFH, Wichita’s “Bob & Jeff Lutz” Sports Talk Show to End

The Wichita Eagle reports that the father-and-son duo of Bob and Jeff Lutz will wrap their daily sports talk show on Audacy’s KFH, Wichita after this Friday’s broadcast. Bob Lutz has been with the station for almost 24 years. His son Jeff joined him in December of 2015 when they debuted an afternoon drive show that airedimg from 4:00 pm to 6:00 pm. In 2022, the Lutzes moved to the 2:00 pm to 4:00 pm slot to better accommodate their schedules. Bob Lutz is the founder and executive director of the League 42 baseball league that serves inner city and low-income youths, and Jeff Lutz is a full-time digital producer at KWCH-TV, Wichita. In late 2024, KFH notified the duo that it wanted to move the syndicated Jim Rome show into their time slot and move them to the 5:00 pm to 7:00 pm slot. The two tried to produce the show earlier in the day to air at 5:00 but Bob Lutz tells the Eagle that not speaking live with callers took the fun out of the show. Read the Wichita Eagle story here.

Industry Views

Monday Memo: Promo Tip

By Holland Cooke
Consultant

Stations offering – and known for – local news, weather, traffic, and other “survival information” will continue to earn a place in the audio jungle the dashboard has become. So, tell ‘em that you tell ‘em, how and when you are useful. Imaging is an owner’s manual for using the station.

im

One caution: Often I hear service promos that include example sound bites, short clips of a newscast or weather or traffic report, either lifted from actual airchecks or mock-ups. Be careful that what’s being described in promos (“BIG backup on I-95 South at…”) can’t be misconstrued as current information.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

BIA Advisory Holding Radio Revenue Webinar Today (1/30)

Today at 2:00 pm ET, BIA Advisory Services will present a webinar titled, The 2025 Radio Revenue Outlook.img It says, “BIA will share radio ad forecasts to offer a clearer picture of what’s in store this year and which verticals are ready to spend in 2025. The advertising landscape keeps shifting, and we’re here to make sense of it all.” You can register for the webinar here.

Industry News

Nielsen Releases Black Audience Report

Nielsen is releasing its latest research on Black audiences, titled, Engaging Black Audiences. Charlene Polite Corley is Nielsen’s vice president of Diverse Insights & Partnerships and says, “Reaching Black consumers may not be a challenge – but connecting with us can be. Black consumers are leaning intoimg platforms that emphasize conversation and create a sense of connection. To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.” The study notes that social media apps have become a haven for Black consumers – Black adults overall spend more time scrolling than their peers. Black millennials (between 18 and 34-years-old) spend the most time on social media among all adults by almost an hour per week. Black adults also have high engagement with radio and podcasts. Radio averages the same as TV in weekly reach with Black adults – each medium reaches 27 million Black adults on average. You can download the report here.

Industry News

Lee Habeeb is This Week’s Guest on Harrison Video Podcast

img

Lee Habeeb, the host and founder of the popular syndicated news/talk radio series “Our American Stories,” is this week’s guest on the TALKERS MEDIA YouTube channel production “Up Close Far Out with Michael Harrison.” Habeeb is one of the most accomplished and influential storytellers in news/talk radio. He is the creator and host of one of the most innovative and well-received syndicated talk radio shows to come down the pike in many years. It’s called “Our American Stories” – one of the premiere storytelling shows and podcasts in America. It’s a standout show listeners can go to for comfort and inspiration and hear positive, redemptive stories about a good and great country. Two hours a day, five days a week, our guest and his amazing team of broadcast professionals tell the story of America to Americans. There’s no debate. No opinion. No politics. No news. Just stories that bring people together around common values, themes, and the founding principles and ideals of our nation. Stories that create a space for listeners to escape the news and noise of the day and be moved and informed. Habeeb’s talk show credentials are formidable. He co-founded Laura Ingraham’s national radio show in 2001, moved to Salem Media in 2008 as VP of content, and launched “Our American Stories” in 2016. He’s a University of Virginia Law School graduate, a Newsweek essayist, and lives in Oxford, Mississippi with his wife Valerie and daughter Reagan. He is currently ranked #11 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Habeeb engage in an illuminating conversation about the importance of history and the power of storytelling. Don’t miss this! Watch the podcast in its entirety here

Industry News

WWO: Data Reveals the Cost of Dull Ads

This week’s Cumulus Media | Westwood One AudioActive Group blog looks at the creative side of audio ads. The Institute for Practitioners in Advertising produced data that reveals brands must spend significantly more media money on dull ads compared to interesting, non-dull ads. Looking at key findings from “Another Dullimg Whitepaper: The Extraordinary Cost of Dull,” the analysis notes that 1) Neutrality, the absence of emotion, is the most common reaction to ads; 2) Business-to-business ads are even duller with greater neutral “feeling nothing” responses; and 3) Marketers have two jobs: Converting existing demand and creating future demand. Only about 5% of customers are in-market and “rational and dull copy using tightly target media” has its purpose here. But for the 95% of the customers not in-market and thinking about the category, “The objective is to create ads that produce positive feelings, especially happiness. If an ad makes people feel good, it’s more memorable and more effective at building positive associations with a brand.” See the complete blog post here.

Industry News

Former Des Moines Sports Radio Hosts Launch Streaming Show

Sports talk radio personalities Ross Peterson and Travis Justice exited iHeartMedia’s sports talk KXNO, Des Moines on November 4 of 2024 as the company was making staff cuts across the country. But the twoimg decided they didn’t want to call it quits and began formulating a plan to take their talents to the digital realm. According to a report in the Des Moines Register, they are launching the streaming program “The Rush” today (1/27). The 6:00 am to 8:00 am show streams live on YouTube, X/Twitter, Facebook and other social media platforms five days per week. The duo survived a round of layoffs in 2020 after their program was canceled but listener blowback caused management to bring them back. Read the Register story here.

Industry Views

Monday Memo: Save The Date

By Holland Cooke
Consultant

imgDon McLean recalls the newspaper headline on February 3, 1959: “Three Rock’n’roll Stars Killed in Plane Crash.” He says, “I cried,” telling AARP Magazine that, years later, “I had my tape machine on, and this song just came out of me: ‘A long, long time ago, I can still remember how that music used to make me smile…’”

Consider bumping with Buddy Holly/Richie Valens/Big Bopper hooks and noting the occasion. If you can get away with playing it, Google “American Pie,” and script a short story cool enough to keep someone in a parked car: “They were en route to a ‘Winter Dance Party Tour’ concert in Fargo, North Dakota, but they never made it.” Many who have loved the song for years might figure its lyrics are just randomly nostalgic and not know.

Listeners HEAR stuff like that; and you sound less robotic than so much of what radio has become. You seem to actually know what day it is, especially if they heard you play “I Got You Babe” the day before (It’s Grounnndhog Dayyy!”). Or if you bump or play “Vehicle” by The Ides of March…on The Ides of March,” the 15th.

im

On Mother’s Day (May 11 this year) the Intruders’ “I’ll Always Love My Mama” is sweet. On Father’s Day (June 15), The Winstons’ “Color Him Father.” And scoff now and believe me later: Dads will be moved-to-tears by “The Men in My Little Girl’s Life” by Mike Douglas.

If corporate isn’t listening, sneak in “Ode To Billy Joe” on “the third of June, another sleepy, dusty delta day.” And “do you remember the twenty-first of September?” (Earth Wind & Fire). Radio is defending against AI-in-the-cloud competitors. So, seem human. I can help. Download my 2025 Events & Occasions Calendar, and fill-in local events and occasions. It’s a free PDF at HollandCooke.com 

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Lee Habeeb is This Week’s Guest on Harrison Podcast

Lee Habeeb, the creator and host of the super-successful, syndicated program, “Our American Stories,” is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Habeeb is one of the most accomplished and influential storytellers in news/talk radio. “Our American Stories”img (distributed by Premiere Networks) which runs two hours per day, five days per week on stations across the nation, is one of the most innovative and well-received syndicated talk radio shows (as well as podcasts) to come down the pike in many years. It is described by Habeeb as follows: “There’s no debate or opinion. No imgpolitics. No news. Just stories that bring people together around common values, themes, and the founding principles and ideals of our nation. Stories that create a space for listeners to escape the news and noise of the day and be moved and informed. To listen and learn.”  Habeeb’s talk show credentials are formidable. He co-founded Laura Ingraham’s national radio show in 2001, moved to Salem Media in 2008 as VP of content, and launched “Our American Stories” in 2016. He’s a University of Virginia Law School graduate, a Newsweek essayist, and lives in Oxford, Mississippi with his wife Valerie and daughter Reagan. He is currently ranked #11 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Habeeb engage in an illuminating conversation about the importance of history and the power of storytelling. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

Cumulus Media’s 2025 Audioscape Dives into Podcast Advertising

This week’s Cumulus Media | Westwood One AudioActive Group blog presents data from Cumulus Media’s 2025 Audioscape report that examines the latest podcast consumer trends from Edison Research’s Podcastimg Metrics and “Share of Ear” Report, MRI-Simmons, Screen Engine/ASI, Podscribe, and Magellan AI. Four of the key findings from this are: 1) Podcast ad campaigns are too light: No brand is coming close to “saturating” podcast audiences; Brands should allocate 5% of digital budgets to podcasting; 2) After five years with a median age of 33 to 34, podcast audiences finally age to 36, reflecting broader appeal with older audiences; 3) Screen Engine/ASI: Podcast audiences offer CTV advertisers significant incremental reach; and 4) Podcasts tighten their grip on audio audiences: Among podcast listeners, 35% of all audio time spent now goes to podcasts. Read the full blog post here.

Industry Views

Monday Memo: Your Donald Trump Elevator Speech

By Holland Cooke
Consultant

imgHere’s the script:

Imagine this: you’re downtown at (name the big hotel).

You step into the elevator at the lobby level. You press 7.

The elevator stops as 2.  The doors open.  In step four tall men.  Black suits. Earpieces.

And behind them, the president of the United States.

He’s moving from a holding area on the 2nd floor, to his speech in the ballroom on the 10th floor.  You’re getting out on the 7th floor.

The President smiles and reaches out to shake your hand.

What would you ask… or tell… newly inaugurated President Trump… if you had his undivided attention for the time it takes the elevator to get from Floor 2 to Floor 7

im

[phone number, nice-N-slow]

Prep: Gather these SFX…

  • Elevator doors open/close.
  • That “ding” when you’re passing floors. You’ll actually hear the caller start talking faster!
  • Scuffle (Secret Service wrestling the caller to the floor after a rude remark)

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on X (Twitter) @HollandCooke and connect on LinkedIn

Industry News

UP CLOSE FAR OUT: Talk Show Host Jeff Katz of WRVA, RIchmond, Talks About Radio as First-Responder and Societal Safety Net – Don’t Miss This!

UFCO with Michael Harrison and guest Jeff Katz

Longtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on “UP CLOSE FAR OUT with Michael Harrison.”  Katz is the tremendously popular 3:00 pm – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach. In addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years supplementing his daily “take” on the issues as a champion of law enforcement, the needy, disaster victims and the disabled.  A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from service organizations and public officials including the President of the United States, Director of the FBI, and Governor of Virginia.  Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities where he is sure to make a positive difference in people’s lives. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net.  Don’t miss this.  It’s emotional, compelling and touches directly upon the very heart of 21st century radio.

To watch the entire uninterrupted video on the TALKERS MEDIA YouTube Channel, click here

 

Industry News

WRVA, Richmond’s Jeff Katz Talks About Radio As First-Responder and Societal Safety Net

Jeff KatzLongtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.”  Katz is the tremendously popular 3:00 – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach.  Michael MH HarrisonIn addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years as a champion of law enforcement, the needy, and the disabled.  A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from public officials including the President of the United States, Director of the FBI, and Governor of Virginia.  Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net.  Don’t miss this.  To listen to the podcast in its entirety, please click HERE.

 

Industry News

NEW Cumulus Media | Westwood One Audio Active Group Blog Post: Claritas And MARU/Matchbox Test Indicates Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads and Sales

One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over 20 local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with 500 monthly GRPs, generating a monthly reach of 75% and a 7 frequency. Claritas and MARU/Matchbox both ran studies on the campaign. The results are highlighted in this week’s Cumulus Media | Westwood One Audio Active Group® blog.

Advertising creates memories and memories generate sales; Clicks don’t generate sales

A significant test of AM/FM radio advertising in over 20 markets found AM/FM radio worked: Total unaided brand awareness grew +10%; Among heavy AM/FM radio listeners unaided awareness soared +16%

Claritas attribution measurement revealed the AM/FM radio campaign generated an +8% lift in leads, +8% increase in signups, +9% in registrations, and +12% growth in purchases

  A series of Tracksuit brand studies for TikTok revealed successful brands need to “be known before their needed.” The greater the awareness, the greater the conversion rate. A strong brand makes performance marketing work harder.

Check out the completely new blog post HERE.

Watch the 12-minute video of the key findings HERE.

To download the slides, click HERE.