New York Radio Team Finds a Home in Cape Town
By Dr. Andrew Gladding, EdD
Chief Engineer
WMCA / WNYM, New York
The power of broadcast radio stems from its genesis, which is the use of audio technology and storytelling to transmit messages to large audiences. As industry professionals, we are all acquainted with the power and reach that our trade provides. However, all stories must begin with the spark of an idea. In the case of the curious collaboration between a college radio station in New York and a community radio station in South Africa, this idea started with a simple conversation.
The relationship between 88.7FM WRHU Radio Hofstra University and 89.5FM Bush Radio in Cape Town South Africa began purely as a matter of proximity. In the winter of 2018, I happened upon Bush Radio while in South Africa while on a family vacation. Meeting the passionate broadcasters at Bush Radio has resulted in a fruitful broadcast collaboration spanning six years and many exchanges of audio, information and support between our two broadcast organizations. Students at WRHU in New York, WRCT in Pittsburg and members of Bush Radio co-produce a weekly show called “The 1World Community Radio Show,” which features interviews and music from around the world. WRHU’s Ricky Hubert, WRCT’s Cody Hmelar and Bush Radio host Lydia Marwanqana connect weekly to create a truly unique program that provides a world stage for young, aspiring talent. The show has become a centerpiece of programming for both stations and an example of how stations across the globe can work together to create engaging, community focused audio content. It has also allowed staff members from both stations to develop insight into each other’s cultures and communities.
Pictured above (from l-r) are: Sturgeon Records President David Chapman, Salem NY Chief Engineer Andy Gladding, Bush Radio engineer Renato Van Schalkwyk, WRHU general manager John Mullen, Bush Radio managing director Brenda Leonard, Bush Radio host Jasnine Roberts, WCWP general manager Dan Cox and WKZE “Night Shade” host Paul Higgins at the Bush Radio Studios in Salt River, Cape Town.
In the fall of 2024, members of Bush Radio came to New York City and Washington DC to cover the presidential elections. The purpose of the trip was to find new ways to combat journalistic misinformation. The visit exposed Bush Radio staff members to American journalistic values, broadcast operational practices provided the international broadcasters with an up-front look at the US democratic process in action.
In February of this year, In the spirit of maintaining and strengthening our broadcast partnership, five members of New York radio and audio media , including myself, traveled to Cape Town to see how the Bush Radio folks used their FM reach and power to serve their community. The goals of this part of the exchange were to deepen our understanding of South African media, operations, practices and workplace culture. We went into this journey with our minds and hearts wide open, ready to see how the craft that we know and love was practiced on the other side the world.
Pictured above is Andy Gladding working with Bush Radio engineer Renato Van Schalkwyk to install Comrex hardware in the Bush Radio Air Studio.
The results of this visit were eye opening. During our visit to Cape Town, we observed several similarities between our stations in New York and our South African counterparts. The Bush Radio staff was extremely dedicated to their station and took great pride in serving their community. They used their centrally located studies as both a broadcast center and training facility, with a thriving mentorship and intern program. We also noticed that they followed almost identical practices and standards as we do in the USA, ranging from technical specifications for broadcast engineering to maintaining programmatical integrity. Even the energy and excitement among the staff in the studios and reporting from the field was comparable to any well-run US broadcast entity. This is mainly due to the fact that the folks who run Bush Radio, specifically Managing Director Brenda Leonard and Program Director Adrian Louw, execute a comprehensive and extensive training and operational workflow at the station. Bush Radio holds the proud distinction of being the first licensed community radio station in South Africa, which was achieved with great effort and sacrifice during a time when the practice of community radio was non-existent in the country. Therefore, the management is very observant and powerful of the weight that they carry and this respect is passed along to the station members.
We also noticed some stark differences. Due to the relatively young nature of the South African democracy, there appeared to be a deeper connection between station and community. Bush Radio is involved in many different aspects of Cape Town governance, culture and outreach and this is reflected in their on-air product and station ethos. We also observed that many members of the general public were familiar with the station and proudly considered themselves to be regular listeners and supporters. The station was closely intertwined within the fabric of the community, which is both wide and diverse.
We also noticed that there was an intrinsic willingness between Bush and other community stations to work together. During our visit, we had the opportunity to visit a number of stations in communities around the Western Cape region, including Zibonele FM and The Voice of the Cape. We heard the term “partnership” and “sister station” during our visit many times, which demonstrated a visible willingness between teams at different organizations to work together and collaborate. I personally believe that this positive attitude for partnership and outreach has been a driving force in the successful collaboration WRHU has enjoyed with Bush Radio.
During our visit, the New York contingent felt this energy and openness, which in turn motivated us to jump into the spirit of the occasion. I personally worked with the Bush station engineering team on some facility maintenance and technical improvements, while other members of the crew lent their wisdom and knowledge to the venture. Laura Schaffer, the General Manager of Salem Media of New York had sent us down with a “broadcasters care package,” comprised of surplus equipment and spare parts from New York. The staff at Bush Radio was happy to receive the gear and began using it almost immediately.
The exchange of knowledge was not limited to technical engineering. WRHU’s John Mullen and Dan Cox ran a workshop on sales, marketing and workflow, while Sturgeon Records owner and engineer Dave Chapman taught the station members multi-track production. WKZE’s Paul Higgins, a world music producer, worked with the station’s air staff on interviewing techniques and even conducted an interview with famed producer Steve Lillywhite on 89.5FM, which was re-broadcast to the USA live. The experience of giving and sharing knowledge was both exciting and rewarding.
However, what we received in return was even more fulfilling. Even though we were strangers from another part of the world, we felt strangely at home at 89.5FM. The folks at Bush Radio were excited to show us their station, city and culture and made sure that we enjoyed a completely immersive experience. We saw all sides of the area, from the sparkling beaches and stunning views of the harbor from the top of Table Mountain to areas that were struggling and people that were fighting to survive. Throughout all of our travels, we noticed one constant: Radio was an integral part of all of the communities that we visited. Part of this can be attributed to a lack of broadband access across the region, but I personally believe a larger factor was based around the spirit of the South African people trusting in and embracing their local radio stations.
Considering this current period of uncertainty and transition in the US, it was refreshing to experience radio being used as a force for community connectivity, outreach and positivity in a far-away part of the world. Our team returned from the trip, refreshed with new ideas on how we could use our experience to grow and improve our own stations. One of these action items has gone into effect almost immediately. Since our return, the 1World Community Show has grown into an open-source network, which includes new domestic and international partners. Stations on the network now include WRCT-Pittsburgh, WCWP-LIU Post, WKZE-Red Hook, KCSS-UC Stanislaus, WVCR-Siena College and Kinvara Community Radio in Ireland, in addition to WRHU and Bush, all eager to share audio content and ideas. I personally hope to see the connection between all of our stations, along with this beautiful collaborative relationship, grow larger and endure way into the future. As one Bush Radio station member told me, “the color of our skin may be different, we may pray to other gods and we are from separate countries and cultures. However, our love for radio is above all that, which makes us all the same.” Considering the diversity of storytelling that we each do with the power of broadcasting, it’s nice to know that our passion for the craft and industry can unite us and break down barriers. I look forward to our next adventure with the Bush Radio staff. If anyone reading this would like to get involved in radio outreach and establish a similar program or help expand technical support for our new “sister stations,” please feel free to reach out. Your contributions will not be unappreciated. You can find out more about the 1World Community Radio Network at www.1worldcommunityradio.com
Dr. Andrew Gladding his chief engineer at Salem Media Group’s WMCA and WNYM in New York. He can be emailed at andrew.gladding@salemcommunications.com
Radio is an intimate, one-to-one medium; so “you” and “your” – speaking to one person – will resonate more than addressing “all of you.” There’s only one of me.
been diagnosed with suspected CTE two years ago and joined the National Sports Brain Bank at the University of Pittsburgh. He told “Pittsburgh Today Live” at the time, “If I can help anybody on this road, who is on this road or will be on this road in the years ahead, I feel better about being able to do that and being able to learn from my experiences.” Burnett played sports throughout his childhood and played college football at the University of Tennessee. (Photo: KDKA) 
The New York Festivals Lifetime Achievement Award, launched in 2011, honors prominent industry leaders, innovators, and driving forces in the broadcast world whose groundbreaking accomplishments have advanced their field and left a lasting impact on the industry. The award recipient will be celebrated at the annual Storytellers Gala virtual event, which will recognize TV & Film Awards and Radio Awards trophy winners in May 2025. “I am deeply honored to receive the Lifetime Achievement Award from the New York Television and Film Awards,” said Visser, “and I love that it will be presented at the Storytellers Gala. The heart of any sports journalist is dedicated to telling stories. I’m grateful to CBS for giving me this opportunity for more than 30 years, and I salute the men and women who have won this honor before me.” A nine-time Hall of Fame inductee, Lesley Visser has a long list of “firsts” to her credit. She was the first woman inducted into the Pro Football Hall of Fame, the first to win the Lifetime Achievement Sports Emmy, and the first recipient of the Vin Scully Award for Excellence in Broadcasting. Lesley’s memoir, Sometimes You Have to Cross When It Says Don’t Walk, reflects her impressive journey of breaking barriers and has been optioned for both TV and film. The annual TV & Film Awards Storytellers Gala, featuring winners and industry executives from around the globe, will be streamed in May 2025. View the 
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…..FIVE TO BE INDUCTED: The Nebraska Broadcasters Association will induct Dennis & Kathi Brown, Dale Johnson, Mike McKnight and Dave Wingert into the NBA Hall of Fame on August 12th in La Vista during the NBA Annual Convention. Established in 1972, the NBA Hall of Fame will grow to 123 members with these pending inductees…..
IBA AND RVA TO HOST LIVE VIDEO STREAMING WEBINAR: The Radio Vendor Alliance (RVA) is producing another “Lunch and Learn” workshop in partnership with the Independent Broadcasters Association (IBA). The workshops are free online sessions and feature industry experts with practical solutions to radio’s most pressing problems. “Is Video the New Audio?” is scheduled for Thursday, February 20, at 1:00 pm ET.
The 45-minute session will include a Q&A and will be available for replay to all registrants. Registration is free (link: https://www.coolradiostreaming.com/) and IBA membership is not required.
received a letter that also contained a “suspicious white, powdery substance” and forced the company to evacuate the building for several hours. Station employees continued to broadcast from the parking lot while authorities, including a hazmat team, investigated. They were allowed to return to the building after a period but so far authorities have offered no details on the letter or the powdery substance. 
According to a story by reporter Louis Krause in yesterday’s (2/11) Minnesota Star Tribune longtime KDWB-FM Twin Cities radio host Dave Ryan was suspended from appearing on his talk show Monday morning, three days after a segment aired during which Ryan and co-hosts snorted powder food ingredients as part of a Super Bowl trivia game. He returned to the show yesterday following a one-day suspension. The segment on Friday’s episode of “The Dave Ryan Show” was titled “Super Blow,” according to three listeners who spoke with the Star Tribune and others who discussed it on the Reddit online forum. To read the full Star Tribune story, 
The syndicated “Armed American Radio” live stream hosted by successful broadcaster-Second Amendment defender Mark Walters is now available Monday through Friday 4:00-5:00 pm ET and Sundays 8:00-11:00 pm ET on You Tube at Armed American Radio, on Rumble at Armed American Radio, on Facebook Live at 
Mix-minus is handled internally by Gagl. Since guests or reporters are using equipment they are already familiar with, Gagl is accessible to everyone. Even if no conferencing is desired, Gagl provides a simple way to bridge the audio from computer and smartphone browsers to Comrex codecs, avoiding the need for a hardware codec in the field.
The Miami Marlins announced this morning (2/7) the hiring of Jack McMullen as the lead play-by-play announcer on the Marlins Radio Network. McMullen takes over for Kyle Sielaff, who is the 
Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from 
Since then, he has solidified his position as a major radio host with notable audience share growth on flagship 77WABC in New York (41% year-over-year) and impressive weekly TSL of 1 hour and 15 minutes*. “I am looking forward to connecting every day with listeners in markets all across the U.S.,” Golden tells TALKERS. “During The Rush Hour, we take a look at events that occurred during the day, but we also take a break and have a little fun, too.” “James has attracted a loyal audience that continues to grow,” stated John Catsimatidis, owner of Red Apple Media, Red Apple Audio Networks, and 77WABC Radio. “Many of his listeners remember him from the Rush Limbaugh days, but the audience growth he is experiencing is solely on his own talent. His insights on politics, combined with his love for talk radio, has made him a phenomenal success.” In addition to “The Rush Hour,” Golden hosts a three-hour syndicated Saturday morning program, “The James Golden Show,” which launched into syndication last June. The show has amassed more than 30 affiliates, including five in the Top 50 DMAs. Both programs originate from the Red Apple Audio Networks flagship station, 77WABC Radio in New York. For information on any of Red Apple Audio Networks’ syndicated shows, stations may visit 
pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 16+ luminary industry speakers (to be named shortly) including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in a Changing Media Industry,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more. TALKERS will also serve as the Presenting Sponsor of the entire IBSNYC 2025 event.
A series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. Each month, Advertiser Perceptions, a leader in providing research-based strategic market intelligence for the advertising and ad tech industries, surveys 300 executives involved in media brand selection decisions who will spend a minimum of 1 million dollars in ad spend over the next 12 months. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines the key findings, examining the outlook national marketers have on the economy:
12 years with the station. A report in The Chattanoogan says that Joyce, who hosted the late morning “Brian Joyce Unfiltered” program, “parted ways” with the station last week. Joyce joined WGOW in 2012 and became part of the morning drive show in 2018, alongside Jim Reynolds and Kevin West. In 2023, Cumulus retooled the morning show bringing Jed Mescon aboard to co-host with Reynolds and Joyce moved to the late morning slot. 
from 4:00 pm to 6:00 pm. In 2022, the Lutzes moved to the 2:00 pm to 4:00 pm slot to better accommodate their schedules. Bob Lutz is the founder and executive director of the League 42 baseball league that serves inner city and low-income youths, and Jeff Lutz is a full-time digital producer at KWCH-TV, Wichita. In late 2024, KFH notified the duo that it wanted to move the syndicated Jim Rome show into their time slot and move them to the 5:00 pm to 7:00 pm slot. The two tried to produce the show earlier in the day to air at 5:00 but Bob Lutz tells the Eagle that not speaking live with callers took the fun out of the show. 
It says, “BIA will share radio ad forecasts to offer a clearer picture of what’s in store this year and which verticals are ready to spend in 2025. The advertising landscape keeps shifting, and we’re here to make sense of it all.” 
platforms that emphasize conversation and create a sense of connection. To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.” The study notes that social media apps have become a haven for Black consumers – Black adults overall spend more time scrolling than their peers. Black millennials (between 18 and 34-years-old) spend the most time on social media among all adults by almost an hour per week. Black adults also have high engagement with radio and podcasts. Radio averages the same as TV in weekly reach with Black adults – each medium reaches 27 million Black adults on average. 
decided they didn’t want to call it quits and began formulating a plan to take their talents to the digital realm. According to a report in the Des Moines Register, they are launching the streaming program “The Rush” today (1/27). The 6:00 am to 8:00 am show streams live on YouTube, X/Twitter, Facebook and other social media platforms five days per week. The duo survived a round of layoffs in 2020 after their program was canceled but listener blowback caused management to bring them back. 
Don McLean recalls the newspaper headline on February 3, 1959: “Three Rock’n’roll Stars Killed in Plane Crash.” He says, “I cried,” telling AARP Magazine that, years later, “I had my tape machine on, and this song just came out of me: ‘A long, long time ago, I can still remember how that music used to make me smile…’”
(distributed by Premiere Networks) which runs two hours per day, five days per week on stations across the nation, is one of the most innovative and well-received syndicated talk radio shows (as well as podcasts) to come down the pike in many years. It is described by Habeeb as follows: “There’s no debate or opinion. No 
politics. No news. Just stories that bring people together around common values, themes, and the founding principles and ideals of our nation. Stories that create a space for listeners to escape the news and noise of the day and be moved and informed. To listen and learn.” Habeeb’s talk show credentials are formidable. He co-founded Laura Ingraham’s national radio show in 2001, moved to Salem Media in 2008 as VP of content, and launched “Our American Stories” in 2016. He’s a University of Virginia Law School graduate, a Newsweek essayist, and lives in Oxford, Mississippi with his wife Valerie and daughter Reagan. He is currently ranked #11 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Habeeb engage in an illuminating conversation about the importance of history and the power of storytelling. Don’t miss this! 
Metrics and “Share of Ear” Report, MRI-Simmons, Screen Engine/ASI, Podscribe, and Magellan AI. Four of the key findings from this are: 1) Podcast ad campaigns are too light: No brand is coming close to “saturating” podcast audiences; Brands should allocate 5% of digital budgets to podcasting; 2) After five years with a median age of 33 to 34, podcast audiences finally age to 36, reflecting broader appeal with older audiences; 3) Screen Engine/ASI: Podcast audiences offer CTV advertisers significant incremental reach; and 4) Podcasts tighten their grip on audio audiences: Among podcast listeners, 35% of all audio time spent now goes to podcasts.