Monday Memo: Does Anybody Really Know What Time it is?
By Holland Cooke
Consultant
Possibly not – beginning Sunday – unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, or the U.S. Virgin Islands. Everywhere else, clocks will change when we “fall-back” on November 2.
It’s uncanny how just that one-hour shift impacts listeners’ lives. So, it’s a BIG topic of conversation. Plan now to empathize with the emotional and practical adjustments they’re confronting, including…
Increased Morning Light:
- Positive: With the clock set back, it becomes lighter earlier in the morning, which can help people wake up more easily and feel more alert, especially for those who need to start their day early.
- Negative: For people who start their day later, they may not notice much of a change, but the adjustment period can still be disruptive.
Shorter Evenings:
Positive: The extra hour of light in the morning might be useful for early morning commuters, outdoor activities, or children heading to school.
- Negative: On the downside, the sun sets earlier in the evening, meaning it gets dark sooner. This can affect evening activities and make commutes home feel less pleasant or even more dangerous due to reduced visibility.
Disruption to Sleep Patterns:
- Positive: The “fall back” of the clock gives people an extra hour of sleep, which many enjoy.
- Negative: Some people experience disrupted sleep patterns and may feel temporarily groggy as their bodies adjust to the new time.
Health and Mood:
- Positive: For some, the extra morning light can improve mood and reduce symptoms of Seasonal Affective Disorder (SAD).
- Negative: The early evening darkness can lead to feelings of fatigue, a drop in energy levels, or contribute to “winter blues” or SAD. especially as daylight becomes limited.
Impact on Productivity:
- Positive: People may feel more productive in the morning due to earlier sunlight.
- Negative: However, the earlier sunset could reduce motivation to engage in activities after work or school, potentially leading to a decrease in evening productivity.
Safety Considerations:
- Positive: More daylight in the morning can make commuting safer for drivers and pedestrians during rush hour.
- Negative: With darker evenings, there’s an increased risk of accidents, especially for people who are walking or biking.
Energy Consumption:
- Positive: Energy usage patterns may shift as a result of less artificial light being used in the morning.
- Negative: However, people tend to use more lighting and heating in the evenings, which may counterbalance the potential energy savings.
Impact on Schedules:
- Positive: Some people enjoy having the extra hour in their day when DST ends.
- Negative: For parents and workers, adjusting children’s or personal routines to the earlier darkness can be challenging.
What’s a radio station to do?
- Bump with or play songs related to time (Cyndi Lauper “Time After Time,’ Cher’s “If I Could Turn Back Time”).
- Explain the history of DST.
- Ask listeners’ opinions on DST. Do they love it or hate it? You’ll hear both.
- “How will you spend your extra hour?”
- Give away nostalgic items (like retro vinyl records or vintage tech).
- Sleep tips from health professionals and mental health experts.
- Advertisers offer “10% off for the extra hour! Sale only valid from midnight to 1 AM.”
- Coffee or breakfast gift card giveaways.
- Pertinent commercial copy hooks, i.e., “It’s time for a new ___!”
And please note: It’s “Daylight Saving Time,” not “Daylight Savings Time.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
examining the lifelong love affair of a fictional couple from childhood to old age – an emotional roller coaster ride reflecting the romantic ups and downs of a complex relationship. The tear-jerker is a departure from the heavy-hitting social commentaries that have made Gunhill Road a favorite among talk radio hosts and audiences for the past half decade. The intriguing group, formed in the late 1960s, is still going strong with core members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison. Matthew B. Harrison produces the ensemble’s videos that employ leading-edge techniques and technology. Ms. Farber, who shares lead vocals on the song with Brian Koonin, is a talented singer, songwriter, and instrumentalist with a number of singles, albums and television commercial soundtracks among her credits. She is presently an advocate for the well-being of nursing home residents and organizer of initiatives to bring live music into their lives. 
in which Tirrell used the proceeds for personal expenses and gambling. Now, prosecutors say Tirrell has done pretty much the same thing again, getting investors to give him money to buy luxury tickets for events like the U.S. Open tennis tournament, Taylor Swift concerts, Indiana Fever games and football and baseball playoff games. Tirrell was to sell the tickets and pay investors their original investment plus a share of the profits. Prosecutors say Tirrell did pay some investors back but did so with money from new investors. In fact, they say Tirrell never made the ticket purchases and instead used the money for personal expenses and gambling. Tirrell worked as a sports talk host at KXLQ-AM, Des Moines and later at KXNO, Des Moines. 
platforms like radio, podcasts, streaming music services and satellite radio, with ad-supported audio representing 64% of total listening.” Breaking that down further, the study reveals that within the ad-supported audio universe, 
consumers spent 62% of their daily time with radio, 20% with podcasts, 15% with streaming audio services and 3% with satellite radio. Among 18-34 year-olds radio accounted for 43% of daily ad-supported audio time, where podcasts accounted for 31%. And adults 35+ spent 69% of daily ad-supported audio time listening to radio and only 16% listening to podcasts. Looking at listening based on radio formats (Nielsen PPM Cross-Market AQH Share. Q3 2025. Mon-Sun 6a-Mid), news/talk garnered a 10.6 share for Persons 18+ and a 12.0 share for Persons 35+, and a 6.1 share in the 25-54 demo. 
charge inflated prices, according to a report by Reuters. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on 
the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data. Nielsen has stated that Cumulus’ suit is “entirely without merit” and “we will respond accordingly.” The complaint also says Nielsen is “degrading product quality, raising prices without justification and blocking competitors from gaining footholds in the industry.” 
Microsoft CEO Steve Ballmer retired with enough do-re-mi to indulge two passions. He bought the NBA Los Angeles Clippers (for a record $2 billion). And he built 
and the gut-wrenching chaos of informational overload. Non-partisan lyrics cry out: “Too much information clogging up my brain… and I can’t change the station; it’s driving me insane!” Co-written and performed by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison, the dramatic images accompanying the music include a dynamic montage of exasperated people being driven to the brink of madness by the pressure of what feels like non-stop, negative NOISE. Produced by 
it appears that allowing the former programmer to resign, firing half the news department, and pulling back on advertising and marketing didn’t work the ratings magic they originally had hoped for. In my opinion, KFI has seemed rudderless since Robin Bertolucci left the programming spot last November. The current programmer Brian Long, meanwhile, is also in charge of KLAC (570 AM) and KEIB (1150 AM), but with no time, a limited budget, and a decimated news department, the result is what it is. I don’t blame him at all. For his part, O’Kelly is keeping it positive, posting on Facebook, ‘All jobs end. It is not our lives or our health. Perspective is paramount. There is nothing to be sad about here. I’m genuinely excited for the future.’” Kelly is ranked #83 in the TALKERS 2025 Heavy Hundred. 
The most common mistake podcasters make is assuming the microphone alone creates an audience. Too many would-be hosts hit Record without a clear strategy for WHY they’re doing a show, WHO it’s for, and what makes it DIFFERENT from millions of other podcasts.
sales effect within six months. Podcasts and AM/FM radio also performed strongly in long-term brand building with impressive brand effects beyond six months. The story notes that the Effie Awards are based on growth factors such as incremental revenue, profit, market share, new customers, loyalty, and price sensitivity. Brands that win Effie Awards drive impressive revenue, profit, and brand effects. The stronger the Effie performance, the greater the ROI and business results. The key takeaway is that “some media do well with short-term impact but have a harder time creating future demand (contesting, promotions, search, digital display). Other media are adept at brand building and creating future demand but have difficulty with short-term sales effect (creators/influencers, TV, PR, online video/CTV, and print). AM/FM radio and podcasts are unique in their ability to drive both short-term sales as well as long-term brand effects.” 
These aren’t just bulletin boards. They’re extensions of your station, where listeners expect to be acknowledged and advertisers expect to see results.
solutions organization Magid, the RTDNA examines trust in journalism among younger news consumers in 2025. It published the findings earlier this summer. Now, news pros can watch a recording of the webinar that the two organizations conducted to walk journalists through the findings and help them understand how they can improve trust among the next generation of news consumers. 
number of issues based on data from Edison Research’s ongoing Share of Ear study. One aspect of AM/FM radio’s strength is its ability to reach the country’s political segments. The post notes, “Among registered voters, AM/FM radio has a 67% share of ad-supported audio, followed by podcasts (20%). Whether the target is Independents, Republicans, or Democrats, AM/FM radio shares are in the mid-60s to low 70s.” 
Sure, radio’s superpower is that we’re live. But 75% of all advertising dollars are now spent on digital. And Netflix, YouTube, and podcast platforms have conditioned consumers to expect that their content will wait for them (“on-demand”), not the other way around (“linear,” meaning real-time on-air). If your best content disappears the moment it airs, you’re leaking value. Think: time-shifted, searchable, and shareable.
our airwaves free from government influence. The First Amendment affords our stations – and all Americans – this fundamental right, and the mere perception that broadcasters acted because of undue pressure is a problem for our credibility and the trust we have built with our audiences.
Don’t let Halloween sneak-up on you. The only holiday Americans spend more for is Christmas. So – to seem more in-touch than your robotic and/or non-local audio competitors – plan something spook-tacular.
her SiriusXM podcast, former FOX News Channel star Megyn Kelly criticized FOX for, as she calls it, talking like he was theirs. “It’s really bothering me how FOX News is talking about Charlie, like he was theirs — he wasn’t. It’s a lie. Just stop.” Kelly accuses FOX of making Kirk persona non grata after the company fired Tucker Carlson because Kirk was supportive of Carlson. The story from Newsmax adds that “Kirk appeared to be completely absent from FOX News in 2023 after Carlson’s firing and early 2024 – though Kelly claimed the network would give him brief appearances to cover for their effective ban.” The Newsmax piece goes on to quote Kirk on the matter. “Since Tucker’s departure, I haven’t been on. And so we had to do an event without FOX. And that was a great thing, man, because sometimes desperation is the mother of innovation, right?” 
that listening has grown across all demographics and time periods versus the Fall 2024 Nationwide report. Some key takeaways are: 1) Among persons 25-54, total U.S. AM/FM radio AQH has grown +6%, powered by a +19% increase in the Portable People Meter markets; 2) Weekends and nights have the greatest growth compared to Fall 2024; 3) Versus Fall 2024, Spring 2025 total U.S. audience growth is greater among men versus women and has increased in older demographics; and 4) Total U.S. Spring 2025 audience growth is up significantly among college graduates and upscale $75K+ income Americans. The blog post notes that the PPM audience growth is due to Nielsen’s three-minute qualifier modernization, which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen began crediting tuning occasions that are three minutes or greater. 
Radio programmers and sales managers know the drill: The GM drops an idea, a client makes a request, or a listener offers feedback – and the reflex is to jump straight into execution. But what if the real opportunity lies not in what’s asked for, but in what’s actually needed?
Bruce DuMont
The Museum of Broadcast Communications announces the selection of eight new Legends inductees into the Radio Hall of Fame for 2025, recognizing radio broadcasters who have passed away. This year’s inductees include longtime WLS-AM, Chicago morning drive cohost Don Wade and nationally syndicated host Dale Sommers “The Truckin’ Bozo.” Radio Hall of Fame co-chair Kraig Kitchin comments, “Each of these individuals contributed to the growth and vibrance of our radio industry and are worthy of induction. I’m thrilled to see recognition for their talents and efforts and heartened that their family, friends and colleagues can witness this well-deserved honor.” 
The Cumulus Media | Westwood One Audio Active Group unveils an audio planning guide based on data from Edison Research and Nielsen data. Saying that there are incorrect assumptions among strategists and media planners about which audio media have the most listeners, chief insights officer Pierre Bouvard underscores that AM/FM radio is still the dominant ad-supported audio platform with a 66% share. Podcasting is second with a 20% share and this is true across all demographics. For those who are all-in on digital audio only, Bouvard says they are missing 70% of the potential audience as ad-supported Spotify, Pandora and podcasts reach only 30% of the U.S. in a typical day. Further, Bouvard says the data suggests an optimal allocation of audio ad spend: “The ideal allocation for a 25-54 audio plan is 62% AM/FM radio, 24% podcasts, 12% music streaming (Pandora, Spotify, Amazon Music, and YouTube Music), and 2% SiriusXM satellite radio.” 
My kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.