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March 2024 PPM Ratings Takeaways – Part Four
March 2024 PPM Data – Information for the March 2024 survey period (February 29 – March 27) has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
AUSTIN
News/Talk
KLBJ-AM 5.1 – 3.8, #5 – #9
KJCE .3 – .1, #28 – #30
News
None
Sports Talk
KBPA-HD2 .5 – .9, #24 – #21
KVET-AM .9 – .7, #21 – #23
KTAE DNA – DNA, DNA – DNA
Public Radio News/Talk
KUT 7.4 – 8.4, #2 – #2
KUT-HD2 DNA – DNA, DNA – DNA
Note: News/talk KLBJ-AM’s -1.3 (5.1 – 3.8) is Austin’s largest (6+) February 2024 – March 2024 decrease.
RALEIGH
News/Talk
WTKK 8.0 – 7.3, #3 – #4
WPTF .8 – .6, #19 – #23
News
WRAL-HD3 .3 – .5, #24 – #24
Sports Talk
WCMC-FM 2.2 – 3.0, #15 – #13 (Carolina Hurricanes)
WCMC-FM HD2 .2 – DNA, #25 – DNA (Carolina Hurricanes)
Public Radio News/Talk
WUNC 8.5 – 8.7, #2 – #2
INDIANAPOLIS
News/Talk
WIBC 4.9 – 5.1, #10 – #8
News
WOLT-HD2 .2 – DNA, #25 – DNA
Sports Talk
WIBC-HD2 3.0 – 2.6, #16 – #16
WNDE .5 – .5, #21 – #22
WXNT .2 – DNA, #25 – DNA
Public Radio News/Talk
WFYI 4.6 – 5.6, #11 – #6
Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.
MILWAUKEE
News/Talk
WISN 9.0 – 9.0, seventh consecutive month at #1
WAUK DNA – .2, DNA – #22
WLIP .1 – .1, #27 – #26
WTMJ DNA – DNA, DNA – DNA
WGKB DNA – DNA, DNA – DNA
News
None
Sports Talk
WRNW 2.1 – 2.4, #15 – #15
WSSP .2 – .2, #20 – #22
WOKY .1 – .1, #20 – #26
WKTI DNA – DNA, DNA – DNA
Public Radio News/Talk
WUWM 2.6 – 2.9, #13 – #13
WHAD 1.2 – 1.3, #17 – #17
WHAD Stream DNA – DNA, DNA – DNA
NASHVILLE
News/Talk
WWTN 5.7 – 6.5, #5 – #5
WLAC 2.1 – 1.8, #17 – #18
News
WNRQ-HD2 DNA – DNA, DNA – DNA
Sports Talk
WGFX 4.9 – 6.6, #9 – #4
WPRT 1.5 – 2.3, #19 – #17 (Predators)
Public Radio News/Talk
WPLN 4.9 – 4.8, #9 – #9
WPLN-HD3 Stream .2 – .2, #24 – #23
Note: Sports talk WGFX’s +1.7 (4.9 – 6.6) represents the largest (6+) February 2024 – March 2024 increase by any station in these 12 PPM-markets.
PROVIDENCE
News/Talk
WPRO-AM 6.8 – 6.2, #4 – #5
WHJJ 1.1 – 1.3, #13 – #13
News
None
Sports Talk
WVEI 1.7 – 1.5, #11 – #11
WPRV DNA – .1, DNA – #18
WBZ-FM DNA – DNA, DNA – DNA
Public Radio News/Talk
WGBH 2.4 – 2.1, #8 – #8
WNPN 1.4 – 1.4, #12 – #12
WCAI .1 – .1, #18 – #18
NORFOLK
News/Talk
WNIS 2.0 – 2.0, #14 – #14
WGH-FM HD2 .2 – .1, #23 – #23
News
WNOH .3 – .3, #22 – #21
Sports Talk
WVSP 1.4 – 1.3, #16 – #17
WGH-AM .2 – .1, #23 – #23
Public Radio News/Talk
None
JACKSONVILLE
News/Talk
WOKV-FM 8.9 – 8.3, #3 – #3
News
WJBT-HD2 .DNA – DNA, DNA – DNA
Sports Talk
WOKV-AM .2 – .2, #21 – #21
Public Radio News/Talk
WJCT 2.2 – 2.1, #13 – #13
WEST PALM BEACH
News/Talk
WFTL 2.3 – 2.6, #9 – #8
WZZR 1.4 – 1.1 #13 – #13
WJNO 1.1 – 1.1, #14 – #13
News
None
Sports Talk
WMEN .5 – .4, #16 – #17
WBZT .4 – .4, #18 – #17
Public Radio News/Talk
WLRN 2.1 – 2.6, #10 – #8
WLRN-HD2 Stream DNA – DNA, DNA – DNA
GREENSBORO
News/Talk
WPTI 3.2 – 3.5 #10 – #11
News
None
Sports Talk
None
Public Radio News/Talk
WFDD 4.7 – 4.6, #6 – #6
WUNC 2.6 – 2.5, #12 – #12
MEMPHIS
News/Talk
WREC 1.5 – 1.8, #10 – #8
KWAM .4 – .4, #13 – #13
News
None
Sports Talk
WMFS 2.5 – 2.3, #7 – #7 (Grizzlies)
WMFS Stream .2 – .2, #14 – #15 (Grizzlies)
Public Radio News/Talk
WKNO 1.7 – 1.6, #9 – #10
WKNO-HD2 DNA – DNA, DNA – DNA
HARTFORD
News/Talk
WTIC-AM 5.7 – 6.2, #6 – #5
WDRC-AM 1.6 – 1.6, #14 – #16
WTIC-AM Stream .4 – .2, #18 – #20
WPOP DNA – .2, DNA – #20
News
None
Sports Talk
WUCS 1.4 – 2.1, #16 – #13
Public Radio News/Talk
WNPR 5.1 – 5.0, #7 – #7
WFCR .4 – .4, #18 – #18
BFA Honors Industry Leaders
TALKERS News Notes
Carolla Podcast Marks 15 Years. Launched in 2009, PodcastOne’s “Adam Carolla Show” podcast is celebrating its 15th anniversary. To note the benchmark milestone, 15 of Carolla’s most memorable episodes will be featured in a special “The Adam Carolla Show” podcast collection. Among those in that select group will include: Carolla’s former “Man Show” co-host Jimmy Kimmel; Matt Damon; Albert Brooks; Alec Baldwin; Sean Penn; Nicolas Cage; and Mike Tyson. PodcastOne president/co-founder Kit Gray remarks, “Longevity in podcasting is a testament to how well-loved the host is. There are few hosts who have had an impact across a multitude of generations as Adam Carolla. We are so proud to be Adam’s longtime partner on this journey. To celebrate 15 years in podcasting together is a wonderful achievement and we look forward to 15 more years as podcasting partners.” Earlier this year during Podfest Expo, Carolla was inducted into the sixth annual Podcast Hall of Fame.
CalMatters Acquires The Markup. According to Axios, nonprofit news outlet CalMatters has acquired nonprofit news site The Markup. According to CalMatters chief executive officer Neil Chase, “No money needs to change hands. You simply bring the staff over; merge the two checking accounts together; and keep paying the salaries.” Chase will continue as CEO of the combined company; CalMatters’ current editor-in-chief, Kristen Go, remains in her role. CalMatters focuses on California politics, policy and community issues, while The Markup concentrates mainly on technology and data privacy investigations.
TALKERS 2024: Radio and Beyond to Be Thoroughly Documented. The forthcoming 27th annual installment of the talk media industry’s longest running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on an adjacent TV soundstage, the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage is unprecedented. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era.”
Winding Up A Sterling Career
Lee Harris is This Week’s Guest on Harrison Podcast
Radio journalist, personality, media manager and tech creator Lee Harris is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” It’s been nearly a year since Harris surprised the world of broadcast journalism when he announced that after nearly 30 years, he would be leaving one of the most important positions in all-news radio – morning anchor at the legendary 1010 WINS, New York. He left by his own choice to accept the position of director of integrated operations with NewsNation, the new and rapidly growing cable news network, where he would be responsible for the development and distribution of the multi-platform operation’s audio content. Based at NewsNation’s New York newsroom, this Edward R. Murrow Award-winner would also assist in news writing and the creation of NewsNation specials. He is also playing a large hand in the programming of the company’s major radio property – the historic WGN, Chicago. Harrison and Harris discuss a variety of subjects from 1010 WINS history back to its top 40 roots to NewsNation’s positioning as an unbiased news platform. (Harris will moderate “The Great Debate” between Mike Gallagher and Thom Hartmann scheduled for TALKERS 2024 on June 7.) Harrison and Harris’s fascinating conversation also covers AI and technology’s impact on programming. Listen to the podcast in its entirety here.
Berliner Resigns From NPR
March 2024 PPM Ratings Takeaways – Part Three
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
PORTLAND
News/Talk
KXL 6.9 – 6.5, #2 – #2
KEX 1.5 – 1.8, #21 – #20
KUFO .8 – .8, #24 – #23
KPAM .1 – .2, #34 – #32
News
None
Sports Talk
KFXX 1.6 – 1.5, #20 – #21
KXTG 1.2 – 1.5, #22 – #21
KPOJ .6 – .5, #26 – #26 (Trailblazers)
KMTT .1 – .2, #34 – #32
KFXX Stream DNA – .1, DNA – #36
Public Radio News/Talk
KOPB 5.1 – 5.8, #4 – #3
KOPB Stream 1.0 – .7, #23 – #25
CHARLOTTE
News/Talk
WBT-AM/FM 4.6– 4.0, #8 – #8
News
WRFX-HD2 DNA – DNA, DNA – DNA
Sports Talk
WFNZ-FM 3.4 – 3.9, #14 – #9 (Hornets)
WSOC-HD3 DNA – DNA, DNA – DNA
Public Radio News/Talk
WFAE 4.9 – 4.4, #6 – #6
WNSC .8 – .8, #18 – #20
WFAE-HD3 DNA – DNA, DNA – DNA
SAN ANTONIO
News/Talk
WOAI 2.7– 2.6, #14 – #14 (Spurs)
KTSA 2.3 – 1.9, #16 – #17
News
None
Sports Talk
KTFM .9 – .8, #25 – #24
KTKR .5 – .5, #30 – #29
KZDC .3 – .4, #33 – #32
Public Radio News/Talk
KSTX 2.3 – 2.7, #16 – #13
SACRAMENTO
News/Talk
KFBK-AM 7.3 – 6.5 #3 – #4
KSTE-AM 2.9 – 2.5, #12 – #16
News
None
Sports Talk
KHTK 1.4 – 1.7, #18 – #18 (Kings)
KIFM .9 – .9, #23 – #21
KIFM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KXJZ 2.8 – 2.8, #13 – #13
KQEI .3 – .3, #27 – #22
KQED .1 – .1, #29 – #29
KUOP DNA – DNA, DNA – DNA
PITTSBURGH
News/Talk
KDKA-AM 4.5 – 3.8, #9 – #10
KDKA-AM Stream .3 – .2, #23 – #25
News
None
Sports Talk
KDKA-FM 7.6 – 8.4, #3 – #2
KDKA-FM Stream .6 – .4, #19 – #21
WBGG DNA – .1, DNA – #26
Public Radio News/Talk
WESA 5.2 – 5.2, #8 – #8
Note: Sports/talk KDKA-FM’s +.8 (7.6 – 8.4) represents Pittsburgh’s largest (6+) February 2024 – March 2024 increase.
SALT LAKE CITY
News/Talk
KSL-AM/FM 6.4 – 6.7, #3 – #2
KNRS-AM/FM 3.1 – 2.6, #13 – #17
KKAT DNA – DNA, DNA – DNA
News
None
Sports Talk
KALL .8 – .9, #23 – #23
KZNS-FM .7 – .5, #24 – #24 (Utah Jazz)
KZNS-AM .1 – .3, #28 – #26 (Utah Jazz)
KZNS-AM Stream .1 – DNA, #28 – DNA (Utah Jazz)
KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)
KOVO DNA – DNA, DNA – DNA
Public Radio News/Talk
KUER 2.8 – 3.4, #15 – #13
KBYU-HD2 Stream .3 – .1, #27 – #27
KUMT DNA – .1, DNA – #27
LAS VEGAS
News/Talk
KMXB-HD3 .9 – 1.1, #26 – #26
KXNT .6 – .5, #29 – #30
KMZQ DNA – .1, DNA – #37
KXNT Stream .1 – DNA, #36 – DNA
News
None
Sports Talk
KKGK .3 – .6, #32 – #28 (Golden Knights)
KWWN .6 – .4, #29 – #32
KRLV .2 – .2, #34 – #33
KENO DNA – .1, DNA – #37
Public Radio News/Talk
KNPR 1.6 – 1.7, #22 – #22
ORLANDO
News/Talk
WTKS 5.0 – 5.9, #7 – #5
WDBO 3.1 – 3.5, #13 – #12
WFLF .8 – .7, #19 – #19
WFYY-HD3 .3 – DNA, #24 – DNA
News
None
Sports Talk
WYGM .8 – .8, #19 – #18 (Magic)
WOCL-HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WMFE 2.4 – 1.7, #14 – #15
CINCINNATI
News/Talk
WLW 10.2 – 11.3, #2 – #1
WKRC 6.1 – 6.0, #5 – #5
News
None
Sports Talk
WCKY 1.1 – 1.0, #19 – #19
WSAI .6 – .6, #21 – #21
Public Radio News/Talk
WVXU 3.1 – 3.2, #10 – #10
Note: In addition to advancing to #1, news/talk WLW’s +1.1 (10.2 – 11.3) represents Cincinnati’s largest (6+) February 2024 – March 2024 increase.
CLEVELAND
News/Talk
WTAM 5.8 – 5.4, #9 – #9 (Cavaliers)
News
WMMS-HD2 DNA – .1, DNA – #23
Sports Talk
WKRK 3.7 – 4.3, #11 – #10
WKRK Stream .4 – .4, #21 – #21
WARF .2 – .2, #22 – #22
Public Radio News/Talk
WKSU 6.4 – 7.2, #6 – #5
WKSU-HD4 DNA – DNA, DNA – DNA
KANSAS CITY
News/Talk
KMBZ-FM 4.4 – 5.3, #6 – #4
KCMO-AM 2.3 – 2.0, #14 – #16
KMBZ-AM 1.8 – 1.4, #17 – #18
KMBZ-FM Stream .8 – 1.0, #22 – #22
KCMO-AM Stream DNA – DNA, DNA – DNA
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 3.0 – 1.8, #12 – #17
KCSP Stream .3 – .1, #25 – #29
KWOD .1 – .1, #28 – #29
Public Radio News/Talk
KCUR 2.9 – 2.9, #13 – #12
KANU-HD2 DNA – DNA, DNA – DNA
Notes: News/talk KMBZ-FM’s +.9 (4.4 – 5.3) represents Kansas City’s biggest (6+) February 2024 – March 2024 increase.
Conversely, sports/talk KCSP’s -1.2 (3.0 – 1.8) is the market’s largest (6+) February 2024 – March 2024 decrease.
COLUMBUS
News/Talk
WTVN 5.3 – 5.2, #7 – #8
News
WYTS DNA – DNA, DNA – DNA
Sports Talk
WBNS-FM 7.2 – 8.6, #2 – #2 (Blue Jackets)
WBNS-AM .3 – .4, #21 #20 (Blue Jackets)
WMNI .1 – .3, #22 – #22
WBNS-FM HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WOSU 5.6 – 5.9, #6 – #6
Note: Sports/talk WBNS-FM’s +1.4 (7.2 – 8.6) represents Columbus’ largest (6+) February 2024 – March 2024 increase.
Up next: March 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
NPR Suspends Editor Over Critical Essay
NPR senior business editor Uri Berliner has been suspended for one week from the public media organization after writing an essay for the Substack publication The Free Press without seeking permission from NPR first as required by his contract. However, it was the content of the piece that’s caused controversy as Berliner criticized the organization saying it “had allowed liberal bias to affect its coverage.” This comes as there is renewed interest among conservative legislators in challenging the use of federal funds for public media with allegations of editorial bias as a primary reason to end federal underwriting of media. NPR managing editor for standards and practices Tony Cavin spoke to The New York Times about Berliner’s piece and said it “mischaracterized NPR’s coverage of crucial stories.” Read the NYTimes story here.
TALKERS News Notes
Longtime WIBC-FM, Indianapolis talk radio host Tony Katz is entering into national syndication via Key Networks, beginning April 22. “Tony Katz Today” will air live Monday through Friday from 12:00 noon to 3:00 pm ET from Urban One’s news/talk WIBC-FM and a weekend program is also available for air on Saturday or Sunday.
iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network announces a new original series titled, “Family Therapy: The Podcast,” hosted by psychotherapist Elliott Connie. It will document a family’s journey to healing through live group and individual therapy sessions. President of creative development and production Dollie S. Bishop says, “We are excited to announce ‘Family Therapy: The Podcast’ and share this incredible journey with listeners. Elliott Connie is a brilliant counselor, and our hope is that this series will entertain, educate and empower people to prioritize mental wellbeing and strengthen familial bonds.”
Audacy Podcasts adds a new show from Puck, the new media company focused on putting journalists at the center of its business model, with “Fashion People,” hosted by Lauren Sherman, a leading voice in the fashion community and writer of Puck’s private email “The Line Sheet.”
A new podcast from New England Public Media uses a mix of storytelling, psychological insight, and societal commentary to examine the stories we don’t tell, what they say about our world, and what they do to our minds. “The Secrets We Keep,” is hosted by veteran NEPM reporter Karen Brown and uses the lens of secrets to explore societal taboos and stigmas around sexual orientation, abortion, genetic origins, family scandals, and money – through the voices of secret-keepers, and those kept in the dark.
March 2024 PPM Ratings – Part Two
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
WASHINGTON, DC
News/Talk
WMAL 4.5 – 4.8, #7 – #5
WFED .1 – DNA, #30 – DNA (Capitals)
News
WTOP & WTLP 7.6 – 7.9, #2 – #2
WDCH .7 – .6, #22 – #22
WDCH Stream DNA – DNA, DNA – DNA
Sports Talk
WJFK-FM 2.3 – 2.4, #16 – #17 (Capitals)
WJFK-FM Stream .8 – .9, #21 – #21 (Capitals)
WTEM .4 – .4, #24 – #25 (Wizards)
WTEM Stream .3 – .2, #27 – #27 (Wizards)
WJFK-AM DNA – DNA, DNA – DNA (Capitals)
WSBN .1 – .1, #30 – #28
Public Radio News/Talk
WAMU 13.0 – 11.0, 29th month in succession at #1
Note: Although it is #1 for the 29th consecutive month, public radio news/talk WAMU registers a -2.0(13.0 – 11.0), the largest (6+) February 2024 – March 2024 decrease by any station in the 24 PPM-markets surveyed thus far.
BOSTON
News/Talk
WRKO 3.2 – 3.4, #13 – #12
WXKS-AM .8 – .4, #23 – #23
News
News – Talk WBZ-AM 4.9 – 4.6, #6 – #6
Business news WRCA .2 – .3, #26 – #24
Sports Talk
WBZ-FM 9.1 – 9.7, third straight month at #1 (Celtics, Bruins)
WEEI-FM 3.3 – 3.0, #12 – #13
WEEI-AM .1 – DNA, #30 – DNA
WEEI-FM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
WBUR 6.1 – 6.4, #3 – #3
WGBH 4.6 – 3.8, #8 – #9
Note: Public radio news/talk WGBH’s -.8 (4.6- 3.8) represents Boston’s largest (6+) February 2024 – March 2024 decrease.
MIAMI
News/Talk
WIOD 1.2 – 1.0, #25 – #26
News
None
Sports Talk
WQAM 1.2 – .9, #25 – #27 (Heat, Florida Panthers)
WINZ .6 – .4, #28 – #31
WMEN .1 – .3, #36 – #32
WQAM Stream .1 – .2, #36 – #34 (Heat, Florida Panthers)
WSFS-HD2 DNA – DNA, DNA – DNA
WAXY DNA – DNA, DNA – DNA
Public Radio News/Talk
WLRN 5.1 – 5.6, #5 – #5
WLRN-HD2 .1 – .1, #36 – #36
SEATTLE
News/Talk
KIRO-FM 4.1 – 3.9, #10 – #7
KTTH 1.6 – 1.5, #22 – #23
KVI 1.0 – 1.0, #24 – #24
KPTR .1 – DNA, #28 – DNA
News
KNWN-AM & KNWN-FM 2.5 – 2.5, #17 – #18
KHHO DNA – DNA, DNA – DNA
Sports Talk
KIRO-AM 2.3 – 2.7, #19 – #17
KJR-FM 2.4 – 2.1, #18 – #19 (Kraken)
KJR-AM .7 – .7, #26 – #26
Public Radio News/Talk
KUOW 7.2 – 7.2, #1 – #3
KSWS .1– DNA, #28 – DNA
DETROIT
News/Talk
WJR 2.5 – 2.3, #14 – #14
WFDF .6 – .6, #22 – #23
WJR Stream .1 – DNA, #29 – DNA
News
WWJ 5.3 – 5.3, #9 – #9 (Pistons)
WWJ Stream .4 – .4, #25 – #25 (Pistons)
WDFN .1 – .1, #29 – #29
Sports Talk
WXYT-FM 7.1 – 7.5, #3 – #2 (Pistons, Red Wings)
WXYT-FM Stream 1.1 – 1.5, #21 – #18 (Pistons, Red Wings)
WXYT-AM .2 – .2, #28 – #27
WXYT-AM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
WDET 1.8 – 1.6, #18 – #17
WUOM 1.2 – 1.2, #20 – #19
PHOENIX
News/Talk
KFYI 3.5 – 3.0, #9 – #10
KTAR-FM 2.7 – 2.2, #12 – #18 (Suns)
News
None
Sports Talk
KMVP-FM 2.2 – 2.6, #18 – #14 (Suns, Arizona Coyotes)
KGME .1 – .1, #34 – #33
KTAR-AM .1 – .1, #34 – #33 (Suns, Arizona Coyotes)
KDUS DNA – .1, DNA – #33
KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)
KTAR-FM HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
KJZZ 2.3 – 2.7, #15 – #12
MINNEAPOLIS
News/Talk
WCCO 4.7 – 4.1, #8 – #11 (Minnesota Timberwolves)
KTMY 3.0 – 2.5, #14 – #14
KTLK-AM 2.2 – 2.3, #15 – #15
WCCO Stream .1 – .2, #29 – #28 (Minnesota Timberwolves)
News
KQQL-HD2 .1 – .1, #31 – #32
Sports Talk
KFXN 7.1 – 7.4, #3 – #3 (Minnesota Wild)
KSTP-AM .1 – .2, #31 – #28
KQQL-HD3 .1 – .1, #31 – #32
Public Radio News/Talk
KNOW 7.4 – 7.5, #2 – #2
KNOW Stream .7 – .8, #23 – #22
Note: News/talk WCCO’s -.6 (4.7- 4.1) represents a tie for Minneapolis’ largest (6+) February 2024 – March 2024 decrease.
SAN DIEGO
News/Talk
KOGO 4.6 – 4.8, #7 – #5
KLSD .5 – .5, #25 – #24
News
None
Sports Talk
KWFN 3.0 – 3.4, #16 – #14
KGB-AM .8 – .9, #21 – #20
KWFN Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KPBS 7.3 – 7.1, #1 – #2
TAMPA
News/Talk
WHPT 4.9 – 5.1, #6 – #5 (Lightning)
WFLA 4.2 – 3.0, #10 – #14
News
Business news WHNZ .2 – DNA, #28 – DNA
Sports Talk
WDAE 1.7– 1.9, #18 – #17
Public Radio News/Talk
WUSF 1.9 – 1.8, #16 – #18
WMNF-HD3 Stream .2 – DNA, #28 – DNA
WUSF Stream DNA – DNA, DNA – DNA
Note: News/talk WFLA’s -1.2 (4.2- 3.0) represents Tampa’s largest (6+) February 2024 – March 2024 decrease.
DENVER
News/Talk
KOA 2.6 – 2.4, #17 – #17
KHOW 1.2 – 1.2, #24 – #21
KDFD 1.4 – 1.1, #22 – #22
News
None
Sports Talk
KKFN 3.7 – 3.6, #10 – #10
KKSE-FM 2.2 – 2.4, #18 – #17 (Nuggets, Colorado Avalanche)
KAMP .1 – .1, #36 – #34
KKSE-AM DNA – .1, DNA – #34
KEPN DNA – DNA, DNA – DNA
Public Radio News/Talk
KCFR 3.7 – 2.9, #10 – #14
KUNC 1.1 – .8, #27 – #26
BALTIMORE
News/Talk
WBAL 3.3 – 3.7, #10 – #10
WCBM 2.0 – 1.9, #14 – #14
News
WTOP & WTLP 1.3 – 1.6, #18 – #16
WDCH .6 – .5, #20 – #20
WQLL DNA – DNA, DNA – DNA
Sports Talk
WJZ-FM 3.1 – 3.3, #12 – #11
WJZ-FM Stream DNA – DNA, DNA – DNA
WJZ-AM DNA – DNA, DNA – DNA
Public Radio News/Talk
WYPR 3.2 – 3.2, #11 – #12
WYPR HD2 Stream .3 – .3, #26 – #25
ST. LOUIS
News/Talk
KMOX 2.8 – 3.0, #14 – #14
KFTK 2.1 – 1.6, #17 – #17
KTLK-FM 1.1 – 1.1, #18 – #18
KMOX Stream .2 – .3, #24 – #22
KFTK Stream .2 – .2, #24 – #25
News
KATZ-FM HD2 .2 – .2, #24 – #25
Sports Talk
WXOS 5.0 – 5.1, #9 – #9 (Blues)
Public Radio News/Talk
KWMU 4.9 – 5.0, #10 – #11
Up next: March 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Mike.Kinosian@gmail.com
March 2024 PPM Ratings – Part One
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
NEW YORK
News/Talk
WABC 3.8 – 4.0, #11 – #9
WOR 1.6 – 1.6, #20 – #20
WKXW 1.0 – 1.0, #23 – #23
WKXW Stream .3 – .3, #35 – #34
News
WINS-FM 4.5 – 4.6, #7 – #5
WCBS-AM 1.7 – 2.0, #19 – #14
WINS-FM Stream .4 – .4, #33 – #32
Business News WBBR .4 – .4, #33 – #32
WCBS-AM Stream .1 – .1, #46 – #45
Sports Talk
WFAN FM & AM 2.0 – 1.9, #15 -#15 (Brooklyn Nets, New Jersey Devils)
WFAN FM & AM Stream .8 – .6, #25 -#26 (Brooklyn Nets, New Jersey Devils)
WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)
Public Radio News/Talk
WNYC-FM 4.7 – 4.0, #4 – #9
WNYC-AM 1.1 – 1.0, #22 – #23
Notes: News WCBS-AM’s +.3 (1.7 – 2.0) represents a tie for New York’s largest (6+) February 2024 – March 2024 increase.
Conversely, public radio news/talk WNYC-FM’s -.7 (4.7 – 4.0) represents the market’s largest (6+)February 2024 – March 2024 decrease.
LOS ANGELES
News/Talk
KFI 5.4 – 5.5, #3 – #3
KEIB .7 – .7, #32 – #33 (Clippers)
KRLA .6 – .7, #34 – #33
News
KNX-FM 3.3 – 3.0, #10 – #10
KNX-FM Stream .3 – .2, #37 – #39
Sports Talk
KLAC .7 – .8, #32 – #32 (Clippers)
Public Radio News/Talk
KPCC 2.4 – 2.2, #15 – #17
Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.
CHICAGO
News/Talk
WGN 3.5 – 3.2, #8 – #9 (Blackhawks)
WLS-AM 2.0 – 1.4, #18 – #25
WVON .1 – .2, #40 – #38
WLIP .4 – .1, #34 – #40
WLS-AM Stream .1 – .1, #40 – #40
News
WBBM-AM & WCFS 5.4 – 5.4, #3 – #4
WBBM-AM & WCFS Stream .3 – .1, #35 – #40
Sports Talk
WSCR 3.1 – 2.9, #10 – #11 (Bulls)
WSCR Stream .3 – .4, #35 – #31 (Bulls)
WSHE-HD2 DNA – .1, DNA – #40
WMVP DNA – DNA, DNA – DNA
Public Radio News/Talk
WBEZ 2.4 – 2.0, #16 – #18
Note: News/talk WLS-AM’s -.6 (2.0 – 1.4) represents Chicago’s largest (6+) February 2024 – March 2024 decrease.
SAN FRANCISCO
News/Talk
KSFO 1.4 – 1.4, #22 – #22
KSFO Stream .3 – .1, #32 – #34
News
KCBS-AM & KFRC 6.7 – 6.5, #3 – #3
KNEW .4 – .3, #28 – #30
KCBS-AM & KFRC Stream .1 – .1, #34 – #34
KKSF DNA – DNA, DNA – DNA
Sports Talk
KNBR 3.2 – 3.0, #9 – #10
KGMZ 2.1 – 2.0, #16 – #18 (Golden State Warriors)
KNBR Stream DNA – .4, DNA – #28
KGO .1 – .1, #34 – #34
KTCT .1 – .1, #34 – #34
KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)
KGO Stream .1 – DNA, #34 – DNA
Public Radio News/Talk
KQED 7.6 – 7.2, #2 – #2
KALW .4 – .2, #28 – #33
DALLAS
News/Talk
WBAP 3.3 – 3.6, #12 – #10
KEGL 1.3 – 1.3, #29 – #28 (Mavericks)
KSKY .8 – .7, #33 – #33
KLIF-AM .3 – .4, #38 – #35
KSKY Stream DNA – DNA, DNA – DNA
News
News – Talk KRLD-AM 1.5 – 1.3, #27 – #28
News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA
News KKGM .1 – DNA, #42 – DNA
Sports Talk
KTCK 4.9 – 3.6, after back-to-back months at #1, falls to #10 (Stars)
KRLD-FM 2.3 – 1.7, #19 – #24
KRLD-FM Stream 1.0 – 1.1, #30 – #31
Public Radio News/Talk
KERA 4.0 – 4.2, #8 – #5
Note: Sports talk KTCK’s -1.3 (4.9 – 3.6) represents a tie for the most significant (6+) February 2024 – March 2024 decrease by any station in these twelve PPM-markets.
HOUSTON
News/Talk
KTRH 3.4 – 3.2, #14 – #13 (Rockets)
KPRC .4 – .3, #28 – #28
News
KXYZ .1 – .1 #33 – #32
Sports Talk
KILT-AM .7 – .8, #25 – #26
KBME .5 – .5, #27 – #27 (Rockets)
KFNC .1 – .2, #33- #30
KILT-AM Stream .1 – .1, #33 – #32
Public Radio News/Talk
KUHF 2.8 – 2.9, #17 – #17
ATLANTA
News/Talk
WSB-AM & WSBB 7.3– 7.7, #3 – #2
WFOM .5 – .5, #26 – #26
WGKA .3 – .3, #30 – #30
WAOK .1 – .1, #34 – #34
WAOK Stream DNA – DNA, DNA – DNA
WSRV-HD3 Stream DNA – DNA, DNA – DNA
News
WBIN DNA – DNA, DNA – DNA
Sports Talk
WZGC 3.6 – 3.8, #11 – #9 (Hawks)
WCNN 2.1 – 2.5, #17 – #17
WZGC Stream .5 – .4, #26 – #28 (Hawks)
Public Radio News/Talk
WABE 3.6 – 3.7, #11 – #10
WRAS .5 – .5, #26 – #26
WABE-HD3 DNA – DNA, DNA – DNA
PHILADELPHIA
News/Talk
WPHT 2.0 – 2.3, #15 – #15
WKXW 1.1 – 1.1, #24 – #24
WURD .4 – .6, #27 – #26
WPHT Stream .8 – .5, #26 – #27
WURD Stream .2 – .2, #29 – #29
WKXW Stream .1 – .1, #32 – #31
WDEL-AM DNA – .1, DNA – #31
News
KYW & WPHI 6.0 – 5.8, #5 – #4
KYW & WPHI Stream .3 – .2, #28 – #29
WTEL DNA – .1, DNA – #31
Sports Talk
WIP 5.7 – 5.5, #6 – #6
WIP Stream 2.0 – 3.2, #15 – #12
WPEN-FM 1.2 – 1.2, #22 – #23 (76ers, Flyers)
Public Radio News/Talk
WHYY 3.3 – 3.1, #12 – #13
Note: Sports talk WIP’s internet stream registers Philadelphia’s largest (6+) February 2024 – March 2024 increase (2.0 – 3.2, +1.2).
NASSAU-SUFFOLK (LONG ISLAND)
News/Talk
WABC 1.8 – 1.5, #17 – #18
WOR 1.2 – 1.0, #19 – #21
WLIR .2 – .2, #27 – #27
News
WINS-FM 5.1 – 4.9, #3 – #5
WCBS-AM 1.7 – 1.8, #18 – #17
WINS-FM Stream .7 – .6, #23 – #24
Business News WBBR .4 – .4, #26 – #26
WCBS-AM Stream .2 – .2, #27 – #27
Sports Talk
WFAN-FM & AM 2.7 – 2.4, #12 – #12 (Brooklyn Nets, New Jersey Devils)
WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)
WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)
Public Radio News/Talk
WSUF .2 – .2, #27 – #27
RIVERSIDE
News/Talk
None
News
KFOO DNA – .1, DNA – #25
Sports Talk
KPWK .5 – .2, #19 – #23
Public Radio News/Talk
KVCR .5 – .3 #19 – #19
KPCC DNA – .1, DNA – #25
SAN JOSE
News/Talk
KSFO 2.1 – 1.8, #15 – #19
KSFO Stream .2 – .2, #30 – #27
News
KCBS-AM & KFRC 5.4 – 4.7, #4 – #5
KCBS-AM & KFRC Stream .3 – .2, #26 – #27
KNEW .3 – .2, #26 – #27
Sports Talk
KNBR 3.6 – 2.8, #7 – #10
KGMZ 2.0 – 2.0, #19 – #18 (Golden State Warriors)
KNBR Stream DNA – .5, DNA – #26
KGO .2 – .2, #30 – #27
KGO Stream .3 – .2, #26 – #27
KTCT .3 – .2, #26 – #27
KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)
Public Radio News/Talk
None
Sharks’ games are carried on the Sharks Audio Network.
MIDDLESEX-SOMERSET-UNION (New Jersey)
News/Talk
WKXW 7.2 – 7.5, #2 – #1
WOR 3.6 – 3.6, #9 – #9
WKXW Stream 1.1 – .7, #18 – #19
News
WINS-FM 2.4 – 2.4, #11 – #11
WCBS-AM .8 – .8, #19 – #18
WINS-FM Stream .5 – .3, #23 – #22
WCBS-AM Stream DNA – DNA, DNA – DNA
Sports Talk
WFAN-FM & AM 2.9 – 2.9, #10 – #10 (Brooklyn Nets, New Jersey Devils)
WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)
WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)
Public Radio News/Talk
None
Up next: March 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.
Talk Show Host David Gornoski Enters the “Squared Circle”
Writer, columnist, radio talk show host and podcaster David Gornoski recently made his debut in the professional wrestling industry at the WWE Hall of Famer Dory Funk Jr’s iconic conservatory. Gornoski, known to his listeners for his iconoclastic approach to current political, social, and pop cultural issues as well as being a student of media theory, tells TALKERS that the field of professional wrestling resonates with the “show biz” side of his outgoing personality and large physical stature. Booked in a “Battle Royal” elimination match, “Handsome” David Gornoski snatched victory in the bout. Afterwards, Gornoski proceeded to announce his intentions to be a wrestling manager looking for the right client and serenaded the crowd with a rendition of Britney Spears’ “Oops I Did It Again.” Gornoski started his broadcasting career at iHeartRadio’s WFLA, Orlando and later, WHBO, Tampa before moving to podcasting. While he covers current events and culture, Gornoski has recently interviewed wrestling icons like Glenn “Kane” Jacobs, Mayor of Knox County, TN and fitness guru Diamond Dallas Page. Gornoski says he hopes to bridge the gap between the media world and the world of wrestling in a completely new way. He points to successful radio host and physician Doctor Asa (Asa Andrew, M.D.) whom he met at the TALKERS 2023 conference and is working with TNA Wrestling promotions as both a wrestler and ringside physician on Impact Wrestling as being a significant inspiration in his choice of this new path. Watch a video of Gornoski’s performance here.
Monday Memo: The Irresistible Offer
By Holland Cooke
Consultant
Having written thousands of commercials and promos, I’ve become a copy connoisseur. And, admittedly, a tough grader when it comes to delivery. Sell me and you’re good.
So, all four flight attendants caught my ear as I flew to/from a radio conference in Hawaii. The pitch came toward the end of 10+ hours each way nonstop Boston/Honolulu; and aboard the quick hops to/from Kauai.
They sounded neither sing-songy, as though they were reading; nor falsely enthusiastic. That alone impressed me. Thirty years ago, I scripted such announcements – and coached flight attendants – when I programmed 3 live USA Today Sky Radio channels aboard Delta, United, and Northwest Airlines. Back to the future…
They were hawking the Hawaiian Airlines Mastercard, which, already having a wallet full of plastic, I didn’t need. Each dollar spent earns a Hawaiian Mile (double miles for restaurant purchases), which would be tempting if I wanted to visit again. But I wasn’t sold… yet. I had been to Hawaii once before, on vacation, and only went this second time for business. Travelogue here recently explains that we East Coasters have quicker paths to paradise.
Typically, these affinity cards come with a signing bonus. Another one I have awarded 20,000 points if I used it to make at least $1,000 in purchases within the first 90 days. So, I smiled when these flight attendants emphasized that – using the promo code on applications they were handing out – I could quickly earn 80,000 miles, a bonus “you won’t see if you sign-up online.”
And as an announcement aficionado, I noted how all four recited this line verbatim: Unlike other cards that ask $1,000 or more purchases to qualify, “Just buy a cup of coffee or a pack of gum, and you’ve got 80,000 Hawaiian Miles.”
And they explained that 80K was enough for a free round trip from Boston or New York to Honolulu, or TWO round trips from a West Coast airport… DARN tempting… if I ever want to go back to Hawaii. Still not sold.
The clincher? I can also use those miles on JetBlue, which services my home airport, Providence, and flies to the Bahamas. SOLD. And my first purchase was indeed for a cup of coffee, and I did get the 80,000 miles. So, this is my restaurant card now.
Every time I’ve told this story in a client station sales meeting, at least one rep says, “Spell that all out again?” and starts writing. Successful sellers anticipate and address objections as well as that inflight announcement. Ditto commercial copy you craft for local retailers. Welcome aboard.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
Greg Gutfeld Inks Extension with FOX News Media
FOX News Media and personality Greg Gutfeld agree to a multi-year contract extension in which Gutfeld will continue as host of FOX News Channel’s “Gutfeld!” program and as co-host of “The Five.” He’ll also host and produce FOX Nation programming from time to time. FOX News Media CEO Suzanne Scott comments, “Greg is a true original whose trademark political and cultural commentary, humor and gifted writing has deeply connected and grown with our audience for more than 17 years. Upon launching ‘Gutfeld!’ three years ago, he rapidly disrupted the status quo to become the most-watched host in the genre with more viewers tuning in to his show than any other late-night program on television. We are proud to be the home of Greg, his unparalleled analysis and late-night’s highest-rated program for many years to come.” Gutfeld states, “Since joining the network in 2007, FOX News has given me the freedom to be unabashedly myself and, in turn, deliver a distinct experience for our audience. There aren’t many platforms that allow this type of creative independence and I’m proud to be a part of Suzanne’s team.”
Sharon Madison Named 2024 TALKERS Woman of the Year
Sharon “Sherry” Madison has been selected 2024 “Woman of the Year” by the TALKERS editorial board. She will be presented the Judy Jarvis Memorial Award for Outstanding Achievements in Talk Media by a Woman during TALKERS 2024 on Friday, June 7 at Hofstra University on Long Island. Mrs. Madison served as executive producer for her late husband Joe Madison’s long-running morning drive program on SiriusXM Satellite Radio’s Urban View channel since its debut on the platform in 2008. Prior to that she worked closely with her husband – a Radio Hall of Fame inductee – on his talk shows heard on a number of stations including WOL and WWRC in Washington, DC. The Madisons were married for more than 45 years. Joe Madison succumbed after a bravely fought battle with cancer earlier this year. The “Woman of the Year” award will be presented by legendary radio talk show host Larry Young of WOLB, Baltimore during a TALKERS tribute to Joe Madison at the conference. Upon announcing the choice, TALKERS publisher Michael Harrison stated, “This is a classic case of a great woman behind a great man. This brilliant, distinguished woman has served with skill and steadiness creating a landmark program of utmost importance as one of the truly outstanding producers to ever work in talk radio. In 2024, no one deserves it more.”
TALKERS News Notes
Austin, Texas’ KUTX Public Media names Wade Lee assistant general manager for strategy, engagement and development. In this newly created position, Lee will serve as a strategic advisor to the general manager and oversee the station’s membership, development, marketing and community engagement teams. He takes on many of Sylvia Carson’s responsibilities after her retirement in December.
SiriusXM’s “Busted Open” hosts Dave LaGreca, Mark Henry, Bully Ray and Tommy Dreamer are hosting a series of shows from Philadelphia from April 4 – 8, as the wrestling world comes to the City of Brotherly Love for one of WWE’s biggest annual events – WrestleMania. These special episodes of “Busted Open” will be open for the public to attend as the hosts preview the two-night WrestleMania event taking place at Lincoln Financial Field.
Monday Memo: April Fool!
By Holland Cooke
Consultant
Pick a day, any day. At least one news item will have the little voice in your head hollering “TELL me you’re kidding!” After recent headlines, and as various plots thicken, that little voice might need a lozenge.
In olden times, DJs’ and hosts’ April 1 on-air shenanigans would amuse and/or upset listeners. Some of these gags cost jesters their jobs. Expect less of that today, as the local talent ranks have thinned. Maybe A.I. DJs will come up with something.
As cutbacks were cascading on April 1, 2008, my gallows humor headline was: “Farid himself now voice-tracking True Oldies, using on-air name Fred Soulman, as staff cuts force management on-air. The Mystery Oldie-of-the-Day winner gets 1,000 shares of Citadel stock or $1,000 cash, whichever is less. APRIL FOOL!”
Back to the future: Many surviving jocks and talkers and newscasters have something in common, what consultants call “word economy.” It’s never been more important than during these dizzying days, but it’s nothing new. All along, those who took only 7 seconds to make a point seemed to be more successful than those who took 17 seconds. When I was a DJ, I stole a line from WABC’s Dan Ingram, who intro’d the Elton John song, “Someone Shaved My Wife Tonight.”
If you’re spinning the hits, streams are spinning more of ‘em, without eight-unit stopsets. So keep it moving. Doing news? Listeners are wondering “What NEXT?” and if you’re telling them, succinctly, they’ll find you helpful and habit-forming. Hosting a talk show? Understand that every other media experience listeners favor is interactive. Busy caller traffic (something local advertisers notice) lets you own topic du jour.
And whether you’re a DJ, news person, or host: Every…single…minute…someone just got in the car. Reset frequently-enough that they’re up-to-speed.
But don’t take my word for it. Being April Fool’s Day, I’ll let these funsters (some immortal) demonstrate this word economy I preach:
“I saw a bank that said ‘24-hour banking,’ but I don’t have that much time.”
— Comedian Steven Wright, my Block Island neighbor
“When I was a kid my parents moved a lot, but I always found them.”
— Rodney Dangerfield
“I was going to have cosmetic surgery until I noticed that the doctor’s office was full of portraits by Picasso.”
— Rita Rudner
“I’ve had a perfectly wonderful evening, but this wasn’t it.”
— Groucho Marx
“I hate housework. You make the beds, you do the dishes, and six months later, you have to start all over again.”
— Joan Rivers
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.