Industry News

Stephanie Miller Among Those To Enter Buffalo’s HOF

Buffalo Hall of Fame The Buffalo Broadcasters Association (BBA) has announced this year’s Broadcasting Hall of Fame inductees; Stephanie Miller included on the list is syndicated talk show host Stephanie Miller. Buffalo Broadcasters Association president Steve Monaco comments, “Our Hall of Fame classes become more impressive every year. Each inductee has made important contributions to broadcasting in Buffalo.” A standup comedienne and best-selling author, Miller gained her first radio experience doing comedy bits on Sandy Beach’s morning show. She began her talk radio career at Los Angeles’ KFI in 1994. Miller would later host afternoons in Los Angeles at KTZN in 1997, before doing evenings at KABC (1997 – 2000). Her show was heard on progressive news/talk KTLK from 2005 – 2013 and she started the “Stephanie Miller’s Happy Hour” podcast. In a 1995 Los Angeles Times interview, Miller admitted, “I never thought about doing talk radio. To me talk radio was like old gray-haired guys talking about the budget.” Miller’s fellow BBA 2024 inductees will be former WGR sports radio morning host Howard Simon; former WGR-TV news anchor/reporter Sheila Murphy (who was a news reporter/anchor at Buffalo radio outlets WGR-AM and WBEN); network television producer/writer/actor Nick Bakay; former WKBW-TV reporter Mary Travers Murphy; morning radio team Shredd & Ragan; WGRZ-TV videographer J. Dooley O’Rourke; and former director of national sales for Buffalo/Toronto Public Media Jim DiMino. The Buffalo Broadcasters Association Hall of Fame Dinner will be held September 19 at 7:00 pm at Samuel’s Grande Manor in Williamsville.
Ratings Takeaways

March 2024 PPM Ratings Takeaways – Part Four

March 2024 PPM Data – Information for the March 2024 survey period (February 29 – March 27) has been released for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are February 2024 – March 2024 (6+).

 

AUSTIN

News/Talk

KLBJ-AM 5.1 – 3.8, #5 – #9

KJCE .3 – .1, #28 – #30

 

News

None

 

Sports Talk

KBPA-HD2  .5 – .9, #24 – #21

KVET-AM .9 – .7, #21 – #23

KTAE DNA – DNA, DNA – DNA

 

Public Radio News/Talk

KUT 7.4 – 8.4, #2 – #2

KUT-HD2 DNA – DNA, DNA – DNA

 

Note: News/talk KLBJ-AM’s -1.3 (5.1 – 3.8) is Austin’s largest (6+) February 2024 – March 2024 decrease.

 

 

RALEIGH

 

News/Talk

WTKK 8.0 – 7.3, #3  – #4

WPTF .8 – .6, #19 – #23

 

News

WRAL-HD3 .3 – .5, #24 – #24

 

Sports Talk

WCMC-FM 2.2 – 3.0, #15 – #13 (Carolina Hurricanes)

WCMC-FM HD2 .2 – DNA, #25 – DNA (Carolina Hurricanes)

 

Public Radio News/Talk

WUNC 8.5 – 8.7, #2 – #2

 

 

 

 

INDIANAPOLIS

 

News/Talk

WIBC 4.9 – 5.1, #10 – #8

 

News

WOLT-HD2 .2 – DNA, #25 – DNA

 

Sports Talk

WIBC-HD2  3.0 – 2.6, #16 – #16

WNDE .5 – .5, #21 – #22

WXNT .2 – DNA, #25 – DNA

 

Public Radio News/Talk

WFYI 4.6 – 5.6, #11 – #6

 

Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.

 

 

MILWAUKEE

 

News/Talk

WISN 9.0 – 9.0, seventh consecutive month at #1

WAUK DNA – .2, DNA – #22

WLIP .1 – .1, #27 – #26

WTMJ DNA – DNA, DNA – DNA 

WGKB DNA – DNA, DNA – DNA

 

News

None

 

Sports Talk

WRNW 2.1 – 2.4, #15 – #15

WSSP .2 – .2, #20 – #22

WOKY .1 – .1, #20 – #26

WKTI DNA – DNA, DNA – DNA

 

Public Radio News/Talk

WUWM 2.6 – 2.9, #13 – #13

WHAD 1.2 – 1.3, #17 – #17

WHAD Stream  DNA – DNA, DNA – DNA

 

 

 

 

NASHVILLE

 

News/Talk

WWTN 5.7 – 6.5, #5 – #5

WLAC 2.1 – 1.8, #17 – #18

 

News

WNRQ-HD2 DNA – DNA, DNA – DNA

 

Sports Talk

WGFX 4.9 – 6.6, #9 – #4

WPRT 1.5 – 2.3, #19 – #17 (Predators)

 

Public Radio News/Talk

WPLN 4.9 – 4.8, #9 – #9

WPLN-HD3 Stream .2 – .2, #24 – #23

 

Note: Sports talk WGFX’s +1.7 (4.9 – 6.6) represents the largest (6+) February 2024 – March 2024 increase by any station in these 12 PPM-markets.

 

 

 

PROVIDENCE

 

News/Talk

WPRO-AM 6.8 – 6.2, #4 – #5

WHJJ  1.1 – 1.3, #13 – #13

 

News

None

 

Sports Talk

WVEI 1.7 – 1.5, #11 – #11

WPRV DNA – .1, DNA – #18

WBZ-FM DNA – DNA, DNA – DNA

 

Public Radio News/Talk

WGBH 2.4 – 2.1, #8 – #8

WNPN 1.4 – 1.4, #12 – #12

WCAI .1 – .1, #18 – #18

 

 

 

NORFOLK

 

News/Talk

WNIS  2.0 – 2.0, #14 – #14

WGH-FM HD2  .2 – .1, #23 – #23

 

News

WNOH .3 – .3, #22 – #21

 

Sports Talk

WVSP 1.4 – 1.3, #16 – #17

WGH-AM .2 – .1, #23 – #23

 

Public Radio News/Talk

None

 

 

JACKSONVILLE

 

News/Talk

WOKV-FM 8.9 – 8.3, #3 – #3

 

News

WJBT-HD2 .DNA – DNA, DNA – DNA

 

Sports Talk

WOKV-AM .2 – .2, #21 – #21

 

Public Radio News/Talk

WJCT 2.2 – 2.1, #13 – #13

 

 

 

 

WEST PALM BEACH

 

News/Talk

WFTL 2.3 – 2.6, #9 – #8

WZZR 1.4 – 1.1 #13 – #13

WJNO 1.1 – 1.1, #14 – #13

 

News

None

 

Sports Talk

WMEN .5 – .4, #16 – #17

WBZT .4 – .4, #18 – #17

 

Public Radio News/Talk

WLRN 2.1 – 2.6, #10 – #8

WLRN-HD2 Stream DNA – DNA, DNA – DNA

 

 

 

GREENSBORO

 

News/Talk

WPTI 3.2 – 3.5 #10 – #11

 

News

None

 

Sports Talk

None

 

Public Radio News/Talk

WFDD 4.7 – 4.6, #6 – #6

WUNC 2.6 – 2.5, #12 – #12

 

 

MEMPHIS

 

News/Talk

WREC 1.5 – 1.8, #10 – #8

KWAM .4 – .4, #13 – #13

 

News

None

 

Sports Talk

WMFS 2.5 – 2.3, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #14 – #15 (Grizzlies)

 

Public Radio News/Talk

WKNO 1.7 – 1.6, #9 – #10

WKNO-HD2  DNA – DNA, DNA – DNA

 

 

 

HARTFORD

 

News/Talk

WTIC-AM 5.7 – 6.2, #6 – #5

WDRC-AM 1.6 – 1.6, #14 – #16

WTIC-AM Stream .4 – .2, #18 – #20

WPOP DNA – .2, DNA – #20

 

News

None

 

Sports Talk

WUCS 1.4 – 2.1, #16 – #13

 

Public Radio News/Talk

WNPR 5.1 – 5.0, #7 – #7

WFCR .4 – .4, #18 – #18

 

Industry News

BFA Honors Industry Leaders

BFASeveral notable industry executives were honored by the Broadcasters Foundation of America during the organization’s annual breakfast held this past Wednesday (4/17) at the NAB Show in Las Vegas. Among those cited was RAB president/chief executive officer Erica Farber, the recipient of the Lowry Mays “Excellence in Broadcasting Award.”  Pictured above (l-r): McVay Media Consulting president Mike McVay; Wiley partner Kathleen Kirby; CBS Radio and ABC Radio executive Don Bouloukos; Erica Farber; NBCU Local chief revenue officer/president, commercial operations Frank Comerford; ABC Affiliate Relations, Disney Platform Distribution executive vice president John Rouse; and ABC Radio Network president/ESPN Radio senior vice president Traug Keller.
Industry News

TALKERS News Notes

Industry News

Winding Up A Sterling Career

Industry Views

Lee Harris is This Week’s Guest on Harrison Podcast

Radio journalist, personality, media manager and tech creator Lee Harris is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” It’s been nearly a year since Harris surprised the world of broadcast journalism when he announced that after nearly 30 years, he would be leaving one of the most important positions in all-news radio – morning anchor at the legendary 1010 WINS, New York. He left by his own choice to accept the position of director of integrated operations with NewsNation, the new and rapidly growing cable news network, where he would be responsible for the development and distribution of the multi-platform operation’s audio content. Based at NewsNation’s New York newsroom, this Edward R. Murrow Award-winner would also assist in news writing and the creation of NewsNation specials. He is also playing a large hand in the programming of the company’s major radio property – the historic WGN, Chicago. Harrison and Harris discuss a variety of subjects from 1010 WINS history back to its top 40 roots to NewsNation’s positioning as an unbiased news platform. (Harris will moderate “The Great Debate” between Mike Gallagher and Thom Hartmann scheduled for TALKERS 2024 on June 7.) Harrison and Harris’s fascinating conversation also covers AI and technology’s impact on programming. Listen to the podcast in its entirety here.

Industry News

Berliner Resigns From NPR

NPR

As we reported just yesterday (TALKERS  4/17), NPR senior business editor Uri Berliner was suspended one week without pay from the public media organization after writing an essay for Substack publication The Free Press without first seeking permission from NPR as required by his contract. Now comes word from The New York Times that Berliner – who accused the broadcaster of liberal bias in that online piece – has resigned from the nonprofit. In his resignation letter, Berliner called NPR “a great American institution” that should not be defunded. In the letter posted on his X (formerly Twitter) account, Berliner writes, “I respect the integrity of my colleagues and wish NPR to thrive and do important journalism.” He, however, continues that he “cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems I cite in my Free Press essay.” CBS News notes that Katherine Maher, who became NPR’s CEO last month, wrote a staff memo several days after publication of Berliner’s essay addressing his criticisms of the organization’s editorial process. Among Berliner’s claims are that NPR is failing to consider other viewpoints and that it is fixated on diversity, equity and inclusion initiatives.   
Ratings Takeaways

March 2024 PPM Ratings Takeaways – Part Three

imMarch 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are February 2024 – March 2024 (6+).

PORTLAND

News/Talk

KXL 6.9 – 6.5, #2 – #2

KEX 1.5 – 1.8, #21 – #20

KUFO .8 – .8, #24 – #23

KPAM .1 – .2, #34 – #32

News

None

Sports Talk

KFXX 1.6 – 1.5, #20 – #21

KXTG 1.2 – 1.5, #22 – #21

KPOJ .6 – .5, #26 – #26 (Trailblazers)

KMTT .1 – .2, #34 – #32

KFXX Stream  DNA – .1, DNA – #36

Public Radio News/Talk

KOPB 5.1 – 5.8, #4 – #3

KOPB Stream  1.0 – .7, #23 – #25

CHARLOTTE

News/Talk

WBT-AM/FM 4.6– 4.0, #8 – #8

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 3.4 – 3.9, #14 – #9 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 4.9 – 4.4, #6 – #6

WNSC .8 – .8, #18 – #20

WFAE-HD3 DNA – DNA, DNA – DNA

SAN ANTONIO

News/Talk

WOAI 2.7– 2.6, #14 – #14 (Spurs)

KTSA 2.3 – 1.9, #16 – #17

News

None

Sports Talk

KTFM .9 – .8, #25 – #24

KTKR .5 – .5, #30 – #29

KZDC .3 – .4, #33 – #32

Public Radio News/Talk

KSTX 2.3 – 2.7, #16 – #13

SACRAMENTO

News/Talk

KFBK-AM 7.3 – 6.5 #3 – #4

KSTE-AM 2.9 – 2.5, #12 – #16

News

None

Sports Talk

KHTK 1.4 – 1.7, #18 – #18 (Kings)

KIFM .9 – .9, #23 – #21

KIFM Stream  DNA – DNA, DNA – DNA

Public Radio News/Talk

KXJZ 2.8 – 2.8, #13 – #13

KQEI .3 – .3, #27 – #22

KQED .1 – .1, #29 – #29

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 4.5 – 3.8, #9 – #10

KDKA-AM Stream  .3 – .2, #23 – #25

News

None

Sports Talk

KDKA-FM 7.6 – 8.4, #3 – #2

KDKA-FM Stream  .6 – .4, #19 – #21

WBGG DNA – .1, DNA – #26

Public Radio News/Talk

WESA 5.2 – 5.2, #8 – #8

Note: Sports/talk KDKA-FM’s +.8 (7.6 – 8.4) represents Pittsburgh’s largest (6+) February 2024 – March 2024 increase.

SALT LAKE CITY

News/Talk

KSL-AM/FM 6.4 – 6.7, #3 – #2

KNRS-AM/FM 3.1 – 2.6, #13 – #17

KKAT DNA – DNA, DNA – DNA

News

None

Sports Talk

KALL .8 – .9, #23 – #23

KZNS-FM .7 – .5, #24 – #24 (Utah Jazz)

KZNS-AM .1 – .3, #28 – #26 (Utah Jazz)

KZNS-AM Stream  .1 – DNA, #28 – DNA (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.8 – 3.4, #15 – #13

KBYU-HD2 Stream  .3 – .1, #27 – #27

KUMT DNA – .1, DNA – #27

LAS VEGAS

News/Talk

KMXB-HD3 .9 – 1.1, #26 – #26

KXNT .6 – .5, #29 – #30

KMZQ DNA – .1, DNA – #37

KXNT Stream .1 – DNA, #36 – DNA

News

None

Sports Talk

KKGK .3 – .6, #32 – #28 (Golden Knights)

KWWN .6 – .4, #29 – #32

KRLV .2 – .2, #34 – #33

KENO DNA – .1, DNA – #37

Public Radio News/Talk

KNPR 1.6 – 1.7, #22 – #22

ORLANDO

News/Talk

WTKS 5.0 – 5.9, #7 – #5

WDBO 3.1 – 3.5, #13 – #12

WFLF .8 – .7, #19 – #19

WFYY-HD3 .3 – DNA, #24 – DNA

News

None

Sports Talk

WYGM .8 – .8, #19 – #18 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.4 – 1.7, #14 – #15

CINCINNATI

News/Talk

WLW 10.2 – 11.3, #2 – #1

WKRC 6.1 – 6.0, #5 – #5

News

None

Sports Talk

WCKY 1.1 – 1.0, #19 – #19

WSAI .6 – .6, #21 – #21

Public Radio News/Talk

WVXU 3.1 – 3.2, #10 – #10

Note: In addition to advancing to #1, news/talk WLW’s +1.1 (10.2 – 11.3) represents Cincinnati’s largest (6+) February 2024 – March 2024 increase.

CLEVELAND

News/Talk

WTAM 5.8 – 5.4, #9 – #9 (Cavaliers)

News

WMMS-HD2 DNA – .1, DNA – #23

Sports Talk

WKRK 3.7 – 4.3, #11 – #10

WKRK Stream .4 – .4, #21 – #21

WARF .2 – .2, #22 – #22

Public Radio News/Talk

WKSU 6.4 – 7.2, #6 – #5

WKSU-HD4 DNA – DNA, DNA – DNA

KANSAS CITY

News/Talk

KMBZ-FM 4.4 – 5.3, #6 – #4

KCMO-AM 2.3 – 2.0, #14 – #16

KMBZ-AM 1.8 – 1.4, #17 – #18

KMBZ-FM Stream .8 – 1.0, #22 – #22

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.0 – 1.8, #12 – #17

KCSP Stream  .3 – .1, #25 – #29

KWOD .1 – .1, #28 – #29

Public Radio News/Talk

KCUR 2.9 – 2.9, #13 – #12

KANU-HD2 DNA – DNA, DNA – DNA

Notes: News/talk KMBZ-FM’s +.9 (4.4 – 5.3) represents Kansas City’s biggest (6+) February 2024 – March 2024 increase.

Conversely, sports/talk KCSP’s -1.2 (3.0 – 1.8) is the market’s largest (6+) February 2024 – March 2024 decrease.

COLUMBUS

News/Talk

WTVN 5.3 – 5.2, #7 – #8

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 7.2 – 8.6, #2 – #2 (Blue Jackets)

WBNS-AM .3 – .4, #21 #20 (Blue Jackets)

WMNI .1 – .3, #22 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 5.6 – 5.9, #6 – #6

Note: Sports/talk WBNS-FM’s +1.4 (7.2 – 8.6) represents Columbus’ largest (6+) February 2024 – March 2024 increase.

Up next: March 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Industry News

NPR Suspends Editor Over Critical Essay

NPR senior business editor Uri Berliner has been suspended for one week from the public media organization after writing an essay for the Substack publication The Free Press without seeking permission from NPR first as required by his contract. However, it was the content of the piece that’sim caused controversy as Berliner criticized the organization saying it “had allowed liberal bias to affect its coverage.” This comes as there is renewed interest among conservative legislators in challenging the use of federal funds for public media with allegations of editorial bias as a primary reason to end federal underwriting of media. NPR managing editor for standards and practices Tony Cavin spoke to The New York Times about Berliner’s piece and said it “mischaracterized NPR’s coverage of crucial stories.” Read the NYTimes story here.

Industry News

TALKERS News Notes

Longtime WIBC-FM, Indianapolis talk radio host Tony Katz is entering into national syndication via Key Networks, beginning April 22. “Tony Katz Today” will air live Monday through Friday from 12:00 noon to 3:00 pm ET from Urban One’s news/talk WIBC-FM and a weekend program is also available for air on Saturday or Sunday.

iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network announces a new original series titled, “Family Therapy: The Podcast,” hosted by psychotherapist Elliott Connie. It will document a family’s journey to healing through live group and individual therapy sessions. President of creative development and production Dollie S. Bishop says, “We are excited to announce ‘Family Therapy: The Podcast’ and share this incredible journey with listeners. Elliott Connie is a brilliant counselor, and our hope is that this series will entertain, educate and empower people to prioritize mental wellbeing and strengthen familial bonds.”

Audacy Podcasts adds a new show from Puck, the new media company focused on putting journalists at the center of its business model, with “Fashion People,” hosted by Lauren Sherman, a leading voice in the fashion community and writer of Puck’s private email “The Line Sheet.”

A new podcast from New England Public Media uses a mix of storytelling, psychological insight, and societal commentary to examine the stories we don’t tell, what they say about our world, and what they do to our minds. “The Secrets We Keep,” is hosted by veteran NEPM reporter Karen Brown and uses the lens of secrets to explore societal taboos and stigmas around sexual orientation, abortion, genetic origins, family scandals, and money – through the voices of secret-keepers, and those kept in the dark.

Ratings Takeaways

March 2024 PPM Ratings – Part Two

imMarch 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are February 2024 – March 2024 (6+).

WASHINGTON, DC

News/Talk

WMAL 4.5 – 4.8, #7 – #5

WFED .1 – DNA, #30 – DNA (Capitals)

News

WTOP & WTLP 7.6 – 7.9, #2 – #2

WDCH .7 – .6, #22 – #22

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.3 – 2.4, #16 – #17 (Capitals)

WJFK-FM Stream .8 – .9, #21 – #21 (Capitals)

WTEM .4 – .4, #24 – #25 (Wizards)

WTEM Stream .3 – .2, #27 – #27 (Wizards)

WJFK-AM DNA – DNA, DNA – DNA (Capitals)

WSBN .1 – .1, #30 – #28

Public Radio News/Talk

WAMU 13.0 – 11.0, 29th month in succession at #1

Note: Although it is #1 for the 29th consecutive month, public radio news/talk WAMU registers a -2.0(13.0 – 11.0), the largest (6+) February 2024 – March 2024 decrease by any station in the 24 PPM-markets surveyed thus far.

BOSTON

News/Talk

WRKO 3.2 – 3.4, #13 – #12

WXKS-AM .8 – .4, #23 – #23

News

News – Talk WBZ-AM 4.9 – 4.6, #6 – #6

Business news WRCA .2 – .3, #26 – #24

Sports Talk

WBZ-FM 9.1 – 9.7, third straight month at #1 (Celtics, Bruins)

WEEI-FM 3.3 – 3.0, #12 – #13

WEEI-AM .1 – DNA, #30 – DNA

WEEI-FM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 6.1 – 6.4, #3 – #3

WGBH 4.6 – 3.8, #8 – #9

Note: Public radio news/talk WGBH’s -.8 (4.6- 3.8) represents Boston’s largest (6+) February 2024 – March 2024 decrease.

MIAMI

News/Talk

WIOD 1.2 – 1.0, #25 – #26

News

None

Sports Talk

WQAM 1.2 – .9, #25 – #27 (Heat, Florida Panthers)

WINZ .6 – .4, #28 – #31

WMEN .1 – .3, #36 – #32

WQAM Stream .1 – .2, #36 – #34 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 5.1 – 5.6, #5 – #5

WLRN-HD2 .1 – .1, #36 – #36

SEATTLE

News/Talk

KIRO-FM 4.1 – 3.9, #10 – #7

KTTH 1.6 – 1.5, #22 – #23

KVI 1.0 – 1.0, #24  – #24

KPTR .1 – DNA, #28 – DNA

News

KNWN-AM & KNWN-FM 2.5 – 2.5, #17 – #18

KHHO DNA – DNA, DNA – DNA

Sports Talk

KIRO-AM 2.3 – 2.7, #19 – #17

KJR-FM 2.4 – 2.1, #18 – #19 (Kraken)

KJR-AM .7 – .7, #26 – #26

Public Radio News/Talk

KUOW 7.2 – 7.2, #1 – #3

KSWS .1– DNA, #28 – DNA

DETROIT

News/Talk

WJR 2.5 – 2.3, #14 – #14

WFDF .6 – .6, #22 – #23

WJR Stream .1 – DNA, #29 – DNA

News

WWJ 5.3 – 5.3, #9 – #9 (Pistons)

WWJ Stream .4 – .4, #25 – #25 (Pistons)

WDFN .1 – .1, #29 – #29

Sports Talk

WXYT-FM 7.1 – 7.5, #3 – #2 (Pistons, Red Wings)

WXYT-FM Stream 1.1 – 1.5, #21 – #18 (Pistons, Red Wings)

WXYT-AM .2 – .2, #28 – #27

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.8 – 1.6, #18 – #17

WUOM 1.2 – 1.2, #20 – #19

PHOENIX 

News/Talk

KFYI 3.5 – 3.0, #9 – #10

KTAR-FM 2.7 – 2.2, #12 – #18 (Suns)

News

None

Sports Talk

KMVP-FM 2.2 – 2.6, #18 – #14 (Suns, Arizona Coyotes)

KGME .1 – .1, #34 – #33

KTAR-AM .1 – .1, #34 – #33 (Suns, Arizona Coyotes)

KDUS DNA – .1, DNA – #33

KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.3 – 2.7, #15 – #12

MINNEAPOLIS

News/Talk

WCCO 4.7 – 4.1, #8 – #11 (Minnesota Timberwolves)

KTMY 3.0 – 2.5, #14 – #14

KTLK-AM 2.2 – 2.3, #15 – #15

WCCO Stream .1 – .2, #29 – #28 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #31 – #32

Sports Talk

KFXN 7.1 – 7.4, #3 – #3 (Minnesota Wild)

KSTP-AM .1 – .2, #31 – #28

KQQL-HD3 .1 – .1, #31 – #32

Public Radio News/Talk

KNOW 7.4 – 7.5, #2 – #2

KNOW Stream .7 – .8, #23 – #22

Note: News/talk WCCO’s -.6 (4.7- 4.1) represents a tie for Minneapolis’ largest (6+) February 2024 – March 2024 decrease.

SAN DIEGO

News/Talk

KOGO 4.6 – 4.8, #7 – #5

KLSD .5 – .5, #25 – #24

News

None

Sports Talk

KWFN 3.0 – 3.4, #16 – #14

KGB-AM .8 – .9, #21 – #20

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 7.3 – 7.1, #1 – #2

 

TAMPA

News/Talk

WHPT 4.9 – 5.1, #6 – #5 (Lightning)

WFLA 4.2 – 3.0, #10 – #14

News

Business news WHNZ .2 – DNA, #28 – DNA

Sports Talk

WDAE 1.7– 1.9, #18 – #17

Public Radio News/Talk

WUSF 1.9 – 1.8, #16 – #18

WMNF-HD3 Stream .2 – DNA, #28 – DNA

WUSF Stream DNA – DNA, DNA – DNA 

Note: News/talk WFLA’s -1.2 (4.2- 3.0) represents Tampa’s largest (6+) February 2024 – March 2024 decrease.

DENVER 

News/Talk

KOA 2.6 – 2.4, #17 – #17

KHOW 1.2 – 1.2, #24 – #21

KDFD 1.4 – 1.1, #22 – #22

News

None

Sports Talk

KKFN 3.7 – 3.6, #10 – #10

KKSE-FM 2.2 – 2.4, #18 – #17 (Nuggets, Colorado Avalanche)

KAMP .1 – .1, #36 – #34

KKSE-AM DNA – .1, DNA – #34

KEPN DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 3.7 – 2.9, #10 – #14

KUNC 1.1 – .8, #27 – #26

BALTIMORE

News/Talk

WBAL 3.3 – 3.7, #10 – #10

WCBM 2.0 – 1.9, #14 – #14

News

WTOP & WTLP  1.3 – 1.6,  #18 – #16

WDCH  .6 – .5,  #20 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 3.1 – 3.3, #12 – #11

WJZ-FM Stream DNA – DNA, DNA – DNA

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.2 – 3.2, #11 – #12

WYPR HD2 Stream .3 – .3, #26 – #25

ST. LOUIS

News/Talk

KMOX 2.8 – 3.0, #14 – #14

KFTK 2.1 – 1.6, #17 – #17

KTLK-FM 1.1 – 1.1, #18 – #18

KMOX Stream .2 – .3, #24 – #22

KFTK Stream .2 – .2, #24 – #25

News

KATZ-FM HD2 .2 – .2, #24 – #25

Sports Talk

WXOS 5.0 – 5.1, #9 – #9 (Blues)

Public Radio News/Talk

KWMU 4.9 – 5.0, #10 – #11 

Up next: March 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Mike.Kinosian@gmail.com

Ratings Takeaways

March 2024 PPM Ratings – Part One

imMarch 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are February 2024 – March 2024  (6+).

NEW YORK

News/Talk

WABC 3.8 – 4.0, #11 – #9

WOR 1.6 – 1.6, #20 – #20

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .3, #35 – #34

News

WINS-FM 4.5 – 4.6, #7 – #5

WCBS-AM 1.7 – 2.0, #19 – #14

WINS-FM Stream .4 – .4, #33 – #32

Business News WBBR .4 – .4, #33 – #32

WCBS-AM Stream .1 – .1, #46 – #45

Sports Talk

WFAN FM & AM 2.0 – 1.9, #15 -#15 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – .6, #25 -#26 (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)   

Public Radio News/Talk

WNYC-FM 4.7 – 4.0, #4 – #9

WNYC-AM 1.1 – 1.0, #22 – #23

Notes: News WCBS-AM’s +.3 (1.7 – 2.0) represents a tie for New York’s largest (6+) February 2024 – March 2024 increase.

Conversely, public radio news/talk WNYC-FM’s -.7 (4.7 – 4.0) represents the market’s largest (6+)February 2024 – March 2024 decrease. 

LOS ANGELES

News/Talk

KFI 5.4 – 5.5, #3 – #3

KEIB .7 – .7, #32 – #33  (Clippers)

KRLA .6 – .7, #34 – #33  

News

KNX-FM 3.3 – 3.0, #10 – #10

KNX-FM Stream .3 – .2, #37 – #39

Sports Talk

KLAC .7 – .8, #32 – #32 (Clippers)

Public Radio News/Talk

KPCC 2.4 – 2.2, #15 – #17

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.5 – 3.2, #8 – #9  (Blackhawks)

WLS-AM 2.0 – 1.4, #18 – #25

WVON .1 – .2, #40 – #38

WLIP .4 – .1, #34 – #40

WLS-AM Stream .1 – .1, #40 – #40

News

WBBM-AM & WCFS 5.4 – 5.4, #3  – #4

WBBM-AM & WCFS Stream .3 – .1, #35 – #40

Sports Talk

WSCR 3.1 – 2.9, #10 – #11 (Bulls)

WSCR Stream .3 – .4, #35 – #31 (Bulls)

WSHE-HD2 DNA – .1, DNA – #40

WMVP DNA – DNA, DNA – DNA

Public Radio News/Talk

WBEZ 2.4 – 2.0, #16 – #18   

Note: News/talk WLS-AM’s -.6 (2.0 – 1.4) represents Chicago’s largest (6+) February 2024 – March 2024 decrease.

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .3 – .1, #32 – #34

News

KCBS-AM & KFRC 6.7 – 6.5, #3 – #3

KNEW .4 – .3, #28 – #30  

KCBS-AM & KFRC Stream .1 – .1, #34 – #34

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.2 – 3.0, #9 – #10

KGMZ 2.1 – 2.0, #16 – #18 (Golden State Warriors)

KNBR Stream DNA – .4, DNA – #28

KGO .1 – .1, #34 – #34  

KTCT .1 – .1, #34 – #34  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

KGO Stream .1 – DNA, #34 – DNA  

Public Radio News/Talk

KQED 7.6 – 7.2, #2 – #2

KALW .4 – .2, #28 – #33

DALLAS

News/Talk

WBAP 3.3 – 3.6, #12 – #10

KEGL 1.3 – 1.3, #29 – #28  (Mavericks)

KSKY .8 – .7, #33 – #33

KLIF-AM .3 – .4, #38 – #35

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.5 – 1.3, #27 – #28

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM .1 – DNA, #42 – DNA

Sports Talk

KTCK 4.9 – 3.6, after back-to-back months at #1, falls to #10 (Stars)

KRLD-FM 2.3 – 1.7, #19 – #24

KRLD-FM Stream 1.0 – 1.1, #30 – #31

Public Radio News/Talk

KERA 4.0 – 4.2, #8 – #5  

Note: Sports talk KTCK’s -1.3 (4.9 – 3.6) represents a tie for the most significant (6+) February 2024 – March 2024 decrease by any station in these twelve PPM-markets.

HOUSTON 

News/Talk

KTRH 3.4 – 3.2, #14 – #13  (Rockets)

KPRC .4 – .3, #28 – #28  

News

KXYZ .1 – .1 #33 – #32

Sports Talk

KILT-AM .7 – .8, #25 – #26

KBME .5 – .5, #27 – #27  (Rockets)

KFNC .1 – .2, #33- #30

KILT-AM Stream .1 – .1, #33 – #32   

Public Radio News/Talk

KUHF 2.8 – 2.9, #17 – #17

ATLANTA

News/Talk

WSB-AM & WSBB 7.3– 7.7, #3 – #2

WFOM .5 – .5, #26 – #26

WGKA .3 – .3, #30 – #30

WAOK .1 – .1, #34 – #34

WAOK Stream DNA – DNA, DNA – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WZGC 3.6 – 3.8, #11 – #9 (Hawks)

WCNN 2.1 – 2.5, #17 – #17

WZGC Stream .5 – .4, #26 – #28 (Hawks)

Public Radio News/Talk

WABE 3.6 – 3.7, #11 – #10

WRAS  .5 – .5, #26 – #26

WABE-HD3 DNA – DNA, DNA – DNA

PHILADELPHIA

News/Talk

WPHT 2.0 – 2.3, #15 – #15

WKXW 1.1 – 1.1, #24 – #24

WURD .4 – .6, #27 – #26

WPHT Stream .8 – .5, #26 – #27

WURD Stream .2 – .2, #29 – #29

WKXW Stream .1 – .1, #32 – #31

WDEL-AM DNA – .1, DNA – #31 

News

KYW & WPHI 6.0 – 5.8, #5 – #4

KYW & WPHI Stream .3 – .2, #28 – #29

WTEL DNA – .1, DNA – #31

Sports Talk

WIP 5.7 – 5.5, #6 – #6

WIP Stream 2.0 – 3.2, #15 – #12

WPEN-FM 1.2 – 1.2, #22 – #23 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.3 – 3.1, #12 – #13      

Note: Sports talk WIP’s internet stream registers Philadelphia’s largest (6+) February 2024 – March 2024 increase (2.0 – 3.2, +1.2). 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.8 – 1.5, #17 – #18

WOR 1.2 – 1.0, #19 – #21

WLIR .2 – .2, #27 – #27

News

WINS-FM 5.1 – 4.9, #3 – #5

WCBS-AM 1.7 – 1.8, #18 – #17

WINS-FM Stream .7 – .6, #23 – #24

Business News WBBR .4 – .4, #26 – #26

WCBS-AM Stream .2 – .2, #27 – #27

Sports Talk

WFAN-FM & AM 2.7 – 2.4, #12 – #12 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .2 – .2, #27 – #27

RIVERSIDE

News/Talk

None

News

KFOO DNA – .1, DNA – #25

Sports Talk

KPWK .5 – .2, #19 – #23

Public Radio News/Talk

KVCR .5 – .3 #19 – #19

KPCC DNA – .1, DNA – #25

SAN JOSE

News/Talk

KSFO 2.1 – 1.8, #15 – #19

KSFO Stream .2 – .2, #30 – #27  

News

KCBS-AM & KFRC 5.4 – 4.7, #4 – #5

KCBS-AM & KFRC Stream .3 – .2, #26 – #27

KNEW .3 – .2, #26 – #27  

Sports Talk

KNBR 3.6 – 2.8, #7 – #10

KGMZ 2.0 – 2.0, #19 – #18 (Golden State Warriors)

KNBR Stream DNA – .5, DNA – #26

KGO .2 – .2, #30 – #27  

KGO Stream .3 – .2, #26 – #27  

KTCT .3 – .2, #26 – #27   

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors) 

Public Radio News/Talk

None

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION (New Jersey) 

News/Talk

WKXW 7.2 – 7.5, #2 – #1

WOR 3.6 – 3.6, #9 – #9

WKXW Stream 1.1 – .7, #18 – #19         

News

WINS-FM 2.4 – 2.4, #11 – #11

WCBS-AM .8 – .8, #19 – #18

WINS-FM Stream .5 – .3, #23 – #22

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 2.9 – 2.9, #10 – #10 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Up next: March 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Talk Show Host David Gornoski Enters the “Squared Circle”

Writer, columnist, radio talk show host and podcaster David Gornoski recently made his debut in the professional wrestling industry at the WWE Hall of Famer Dory Funk Jr’s iconic conservatory. Gornoski, known to his listeners for his iconoclastic approach to current political, social, and pop cultural issues as well as being a student of media theory, tells TALKERS that the field of professional wrestling resonates withim the “show biz” side of his outgoing personality and large physical stature. Booked in a “Battle Royal” elimination match, “Handsome” David Gornoski snatched victory in the bout. Afterwards, Gornoski proceeded to announce his intentions to be a wrestling manager looking for the right client and serenaded the crowd with a rendition of Britney Spears’ “Oops I Did It Again.” Gornoski started his broadcasting career at iHeartRadio’s WFLA, Orlando and later, WHBO, Tampa before moving to podcasting. While he covers current events and culture, Gornoski has recently interviewed wrestling icons like Glenn “Kane” Jacobs, Mayor of Knox County, TN and fitness guru Diamond Dallas Page. Gornoski says he hopes to bridge the gap between the media world and the world of wrestling in a completely new way. He points to successful radio host and physician Doctor Asa (Asa Andrew, M.D.) whom he met at the TALKERS 2023 conference and is working with TNA Wrestling promotions as both a wrestler and ringside physician on Impact Wrestling as being a significant inspiration in his choice of this new path. Watch a video of Gornoski’s performance here.

Industry Views

Monday Memo: The Irresistible Offer

By Holland Cooke
Consultant

imHaving written thousands of commercials and promos, I’ve become a copy connoisseur. And, admittedly, a tough grader when it comes to delivery. Sell me and you’re good.

So, all four flight attendants caught my ear as I flew to/from a radio conference in Hawaii. The pitch came toward the end of 10+ hours each way nonstop Boston/Honolulu; and aboard the quick hops to/from Kauai.

They sounded neither sing-songy, as though they were reading; nor falsely enthusiastic. That alone impressed me. Thirty years ago, I scripted such announcements – and coached flight attendants – when I programmed 3 live USA Today Sky Radio channels aboard Delta, United, and Northwest Airlines. Back to the future…

They were hawking the Hawaiian Airlines Mastercard, which, already having a wallet full of plastic, I didn’t need. Each dollar spent earns a Hawaiian Mile (double miles for restaurant purchases), which would be tempting if I wanted to visit again. But I wasn’t sold… yet. I had been to Hawaii once before, on vacation, and only went this second time for business. Travelogue here recently explains that we East Coasters have quicker paths to paradise.

im

Typically, these affinity cards come with a signing bonus. Another one I have awarded 20,000 points if I used it to make at least $1,000 in purchases within the first 90 days. So, I smiled when these flight attendants emphasized that – using the promo code on applications they were handing out – I could quickly earn 80,000 miles, a bonus “you won’t see if you sign-up online.”

And as an announcement aficionado, I noted how all four recited this line verbatim: Unlike other cards that ask $1,000 or more purchases to qualify, “Just buy a cup of coffee or a pack of gum, and you’ve got 80,000 Hawaiian Miles.”

And they explained that 80K was enough for a free round trip from Boston or New York to Honolulu, or TWO round trips from a West Coast airport… DARN tempting… if I ever want to go back to Hawaii. Still not sold.

The clincher? I can also use those miles on JetBlue, which services my home airport, Providence, and flies to the Bahamas. SOLD. And my first purchase was indeed for a cup of coffee, and I did get the 80,000 miles. So, this is my restaurant card now.

Every time I’ve told this story in a client station sales meeting, at least one rep says, “Spell that all out again?” and starts writing. Successful sellers anticipate and address objections as well as that inflight announcement. Ditto commercial copy you craft for local retailers. Welcome aboard.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Greg Gutfeld Inks Extension with FOX News Media

FOX News Media and personality Greg Gutfeld agree to a multi-year contract extension in which Gutfeld will continue as host of FOX News Channel’s “Gutfeld!” program and as co-host of “The Five.” He’ll also host and produce FOX Nation programming from time to time. FOX News Media CEOim Suzanne Scott comments, “Greg is a true original whose trademark political and cultural commentary, humor and gifted writing has deeply connected and grown with our audience for more than 17 years. Upon launching ‘Gutfeld!’ three years ago, he rapidly disrupted the status quo to become the most-watched host in the genre with more viewers tuning in to his show than any other late-night program on television. We are proud to be the home of Greg, his unparalleled analysis and late-night’s highest-rated program for many years to come.” Gutfeld states, “Since joining the network in 2007, FOX News has given me the freedom to be unabashedly myself and, in turn, deliver a distinct experience for our audience. There aren’t many platforms that allow this type of creative independence and I’m proud to be a part of Suzanne’s team.”

Industry News TALKERS 2024

Sharon Madison Named 2024 TALKERS Woman of the Year

im

Sharon “Sherry” Madison has been selected 2024 “Woman of the Year” by the TALKERS editorial board. She will be presented the Judy Jarvis Memorial Award for Outstanding Achievements in Talk Media by a Woman during TALKERS 2024 on Friday, June 7 at Hofstra University on Long Island. Mrs. Madison served as executive producer for her late husband Joe Madison’s long-running morning drive program on SiriusXM Satellite Radio’s Urban View channel since its debut on the platform in 2008. Prior to that she worked closely with her husband – a Radio Hall of Fame inductee – on his talk shows heard on a number of stations including WOL and WWRC in Washington, DC. The Madisons were married for more than 45 years. Joe Madison succumbed after a bravely fought battle with cancer earlier this year. The “Woman of the Year” award will be presented by legendary radio talk show host Larry Young of WOLB, Baltimore during a TALKERS tribute to Joe Madison at the conference. Upon announcing the choice, TALKERS publisher Michael Harrison stated, “This is a classic case of a great woman behind a great man. This brilliant, distinguished woman has served with skill and steadiness creating a landmark program of utmost importance as one of the truly outstanding producers to ever work in talk radio. In 2024, no one deserves it more.”

Industry News

TALKERS News Notes

Austin, Texas’ KUTX Public Media names Wade Lee assistant general manager for strategy, engagement and development. In this newly created position, Lee will serve as a strategic advisor to the general manager and oversee the station’s membership, development, marketing and community engagement teams. He takes on many of Sylvia Carson’s responsibilities after her retirement in December.

SiriusXM’s “Busted Open” hosts Dave LaGreca, Mark Henry, Bully Ray and Tommy Dreamer are hosting a series of shows from Philadelphia from April 4 – 8, as the wrestling world comes to the City of Brotherly Love for one of WWE’s biggest annual events – WrestleMania. These special episodes of “Busted Open” will be open for the public to attend as the hosts preview the two-night WrestleMania event taking place at Lincoln Financial Field.

Industry Views

Monday Memo: April Fool!

By Holland Cooke
Consultant

imPick a day, any day. At least one news item will have the little voice in your head hollering “TELL me you’re kidding!” After recent headlines, and as various plots thicken, that little voice might need a lozenge.

In olden times, DJs’ and hosts’ April 1 on-air shenanigans would amuse and/or upset listeners. Some of these gags cost jesters their jobs. Expect less of that today, as the local talent ranks have thinned. Maybe A.I. DJs will come up with something.

As cutbacks were cascading on April 1, 2008, my gallows humor headline was: “Farid himself now voice-tracking True Oldies, using on-air name Fred Soulman, as staff cuts force management on-air. The Mystery Oldie-of-the-Day winner gets 1,000 shares of Citadel stock or $1,000 cash, whichever is less. APRIL FOOL!”

im

Back to the future: Many surviving jocks and talkers and newscasters have something in common, what consultants call “word economy.” It’s never been more important than during these dizzying days, but it’s nothing new. All along, those who took only 7 seconds to make a point seemed to be more successful than those who took 17 seconds. When I was a DJ, I stole a line from WABC’s Dan Ingram, who intro’d the Elton John song, “Someone Shaved My Wife Tonight.”

If you’re spinning the hits, streams are spinning more of ‘em, without eight-unit stopsets. So keep it moving. Doing news? Listeners are wondering “What NEXT?” and if you’re telling them, succinctly, they’ll find you helpful and habit-forming. Hosting a talk show? Understand that every other media experience listeners favor is interactive. Busy caller traffic (something local advertisers notice) lets you own topic du jour.

And whether you’re a DJ, news person, or host: Every…single…minute…someone just got in the car. Reset frequently-enough that they’re up-to-speed.

But don’t take my word for it. Being April Fool’s Day, I’ll let these funsters (some immortal) demonstrate this word economy I preach:

“I saw a bank that said ‘24-hour banking,’ but I don’t have that much time.”

— Comedian Steven Wright, my Block Island neighbor

“When I was a kid my parents moved a lot, but I always found them.”

Rodney Dangerfield

“I was going to have cosmetic surgery until I noticed that the doctor’s office was full of portraits by Picasso.”

Rita Rudner

“I’ve had a perfectly wonderful evening, but this wasn’t it.”

Groucho Marx

“I hate housework. You make the beds, you do the dishes, and six months later, you have to start all over again.”

Joan Rivers

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.