Industry News

September 2024 U.S. Podcast Ranker Released from Triton Digital Plus New Political Podcast Data

TritonTriton Digital has just released its U.S. Podcast Ranker for September 2024. The ranker is measured by Triton’s Podcast Metrics measurement service and includes a reporting period of September 2, 2024 – September 29, 2024.

Highlights this month include:

• iHeart Audience Network was the #1 Top Sales Networks Report, SiriusXM Podcast Network came in at #2, followed by NPR at #3.

• Top podcasts based on downloads included “NPR News Now” (NPR) at #1, “Up First” (NPR) at #2, and “Crime Junkie” (audiochuck) climbing to #3.

• Top podcasts for listeners were “NPR News Now” (NPR) at #1, “Crime Junkie” (audiochuck) at #2, and “Up First” (NPR) at #3.

• Top podcast debuts included “NFL Daily with Gregg Rosenthal (iHeart Audience Network), “Where Everybody Knows Your Name with Ted Danson and Woody Harrelson (sometimes)” (SiriusXM Podcast Network), and “All In With Chris Hayes” (NBCUniversal News Group).

Additionally, Triton Digital collaborated with Signal Hill Insights to uncover political podcast downloads and audience trends as the U.S. presidential election approaches:

• Political podcasts have seen a 28% increase in year-over-year downloads with incremental increases over the last six months.

• Twice as many downloads come from Democrat-leaning podcasts as Republican-leaning ones. Although Democrat-leaning podcasts still make up the majority of the political podcast market, they saw their listenership decline from 58% to 56% year-over-year while Republican podcasts rose from 23% to 28% of total political podcast downloads.

• The demographic profile of political podcast listeners reveals an older, highly educated, and affluent audience compared to the U.S. general 18+ population: 59.7% are college graduates, 31.9% report a household income exceeding $100,000, and nearly half (47.2%) are 55 years or older.

• While still affluent and educated compared to the U.S. Population, Republican-leaning podcast listener profiles under-index compared to Democrat and Independent-leaning podcasts on these attributes. Additionally, they boast the highest proportion (89.9%) of White/Caucasian listeners among the three political leanings. Democrat-leaning podcasts have attracted the highest proportion (17.4%) of Black/African American listeners.

• Independent-leaning podcasts claim the highest proportion (16.2%) of Hispanic listeners and are 68.2% college-educated, and 62.4% male.

Please click HERE and for more details.

Industry News

Florida Association of Broadcasters Donates $25,000 to BFOA’s Hurricanes Helene and Milton Fund to Meet/Match Donation from WABC Owner John Catsimatidis

Florida Association of Broadcasters Logo BlkThe Florida Association of Broadcasters (FAB) has donated $25,000 to the Broadcasters Foundation of America (BFOA) Hurricanes Helene and Milton Fund. With the addition of FAB’s donation, BFOA has exceeded the amount necessary for the $25,000 match donation from John Catsimatidis, owner and CEO of Red Apple Media and WABC,  New York.  “The Broadcasters Foundation has been a tremendous help to individuals in broadcasting who are in the greatest need of assistance from the onslaught of these back-to-back hurricanes. On behalf of FAB’s Executive Committee and Board of Directors, we are proud to make this contribution,”  said Pat Roberts, president/CEO of FAB. im “Unfortunately, this is far from over,” he continued. “Many of our colleagues are just now discovering the extent of the damage and the cost of repairing or rebuilding. On behalf of our members and all broadcasters who are suffering from the catastrophic impact of these storms, please continue to contribute to the Broadcasters Foundation Hurricanes Fund.”  “We are so grateful to John and Pat and all the individual donors who continue to rise to the occasion and provided much-needed donations to help our colleagues, many of whom are temporarily homeless,” stated Tim McCarthy, President of BFOA. “The volume of requests that pour in every day is overwhelming. We need everyone in radio and television to give as much as they can afford. There is no such thing as a too small donation. Every dollar helps.”  The Broadcasters Foundation has temporarily adjusted its already streamlined Emergency Grant Guidelines and Application Process to make it even easier and faster to get funds into the hands of broadcasters hit hardest by these storms. Under the adjusted guidelines, broadcasters who have suffered catastrophic loss contact their market manager or GM, who then fills out the Hurricanes Helene and Milton Group Submission Form for all of those within their station who are applying. To access the new temporary application form, market or general managers may click here. To make a donation to the Broadcasters Foundation of America Hurricanes Helene and Milton Emergency Fund, please click here.

Industry News

TALKERS News Notes

Industry News

Starnes to Offer Six-Hour Election Night Special

Election Night with Todd StarnesStarnes Media Group is hosting a live, six-hour Election Night special for radio stations across the nation. The free program will broadcast from 6:00 pm – 12:00 midnight ET. The show will be hosted by nationally syndicated TALKERS Heavy Hundred personality Todd Starnes and will feature radio reporters in all seven battleground states and more than two dozen pundits and pollsters. The show will also take calls from listeners. And stations will also be able to embed a digital television broadcast of the program on their websites. For information on clocks and how to get the show, email todd@starnesmediagroup.com or call 917-331-9866.  Starnes, who also is the owner of KWAM News Radio in Memphis, was re-elected to Tennessee Broadcasters Board. He has taken a large role in lobbying Congress on keeping AM radio in cars.

Industry News

EDISON RESEARCH: The Race to Rogan – Who Will Candidates Reach on America’s Top Podcast?

Industry News

Former U.S. Sen. Doug Jones (D-AL) to Host Special Live Show for SiriusXM’s Progress Channel Tomorrow (10/17)

SiriusXM announced today that Doug Jones, former Democratic senator from Alabama, will host a special program exclusively for SiriusXM’s Progress channel tomorrow evening (10/17). Doug Jones ID“The CloakRoom with Former Senator Doug Jones” will air live tomorrow from 6:00 pm – 8:00 pm ET on channel 127.  According to company sources, with just a few weeks remaining before the November 5 elections, Senator Jones will engage with Progress listeners, taking calls to discuss the pressing news stories of the day. He’ll also leverage his personal political experience to analyze the key senatorial races, as well as the presidential election. In addition, the former senator will be joined by Julie Chavez Rodriguez, VP Kamala Harris’s campaign manager, as well as a surprise guest. “The stakes in this election could not be any higher,” Jones tells TALKERS. “I can’t think of a better way to talk directly with voters nationwide and have real conversations about the issues at the top of their minds as we head into Election Day. As a regular guest on SiriusXM’s Progress channel, I know they have a passionate audience with a lot of important, fresh subjects to discuss, so this should be a lot of fun.” The show will have its first run live during the usual time slot of “The Dean Obeidallah Show.” The special will also replay multiple times throughout the week and will be available anytime on demand on the SiriusXM app. Progress is SiriusXM’s channel dedicated to amplifying progressive viewpoints. The channel features a wide range of voices including Zerlina Maxwell, Stephanie Miller, Thom Hartmann, Michelangelo Signorile, Dean Obeidallah, John Fugelsang, and more. Photo by Joy Asico-Smith / AP for SiriusXM.

Industry News

Community Broadcasters Raises $127,098 in South Carolina Pee Dee Region Radiothon to Benefit McLeod Children’s Hospital

Live 95The 22nd annual Children’s Miracle Network Radiothon benefitting McLeod Children’s Hospital was recently held in Florence, SC. During the Radiothon, Community Broadcasters’ stations WWKT 99.3 The Cat, (news/talker) WFRK Live 95.3, WPDT Almighty 105.1 and WSIM 93.7 Frank FM hosted live broadcasts from McLeod Children’s Hospital. Pictured above: former SC Lt. Gov. Ken Ard and station VP operations Dave Baker (r) during broadcast on news/talk Live 95.  “As always, at Community Broadcasters, we are always doing our best to live up to our name, and stand for the communities that we broadcast in,” company VP Wayne Mulling tells TALKERS. “And we are proud of what we have been able to do in hosting the Children’s Miracle Network Radiothon each year to raise funds for McLeod Children’s Hospital and Children’s Miracle Network. We are humbled by the amount of people that have been helped directly through the years by these organizations, and glad to play a small part in keeping this active and ongoing to continue to help others every year. We invite you to be a part as well.” DJs and talk show hosts asked listeners for donations in support of the programs and technology that McLeod offers to families in the Pee Dee. Listeners also had the opportunity to hear real stories from those who have benefited directly from the McLeod Children’s Hospital, in addition to interviews with doctors, nurses and employees who all share the same passion. “What an exciting Radiothon we had this year raising more than $127,000 for the McLeod Children’s Hospital!” says Davis Sawyer, Children’s Hospital fund manager. “The hard work and dedication from all involved truly make a difference in the lives of the children treated in McLeod Children’s Hospital. I value the partnership and friendship we have with Community Broadcasters and look forward to growing this partnership as we continue to impact the children we serve.”  There was also a live auction throughout the week, with some bids surpassing $500. Auction items were donated from collegiate and professional sports teams, nationally known musicians and local businesses. At the conclusion of the Radiothon, this year’s donations equaled $127,098. All donations will remain here in the Florence area to help fund life-saving McLeod programs, and purchase new technology to better serve the Pee Dee families. To learn more about the annual Radiothon, check out this year’s sponsors, or make a donation, visit myradiothon.com

Industry News

Legendary NHL Champion Coach Mike Keenan is this Week’s Guest on Harrison Interviews

Industry News

The Score WSCO, Appleton, WI Shuffles Midday Lineup

Industry News

Hubbard Radio Welcomes Daniel Bortnick as New Director of Sales for South Florida Cluster

Hubbard Radio has announced the appointment of Daniel Bortnick as the new director of sales for its South Florida cluster. Daniel Bortnick Bortnick is a successful industry veteran who most recently served as regional vice president of sales at iHeart Media in Washington, DC. Elizabeth Hamma, market president tells TALKERS, “We are fortunate to welcome Danny Bortnick as director of sales for Hubbard South Florida. With his extensive and successful track record of driving revenue growth as well as fostering strong client relationships, we are confident Danny will make a big impact on our team and our advertising partners.”  Bortnick states, “I couldn’t be more excited to be joining Hubbard South Florida. I’m humbled to be representing such powerful brands, as well 2060 Digital. Looking forward to helping the Hubbard South Florida team reach new levels of success.”Hubbard Logo In his new role, according to the company, Bortnick will oversee sales operations for Hubbard’s South Florida stations, as well as 2060 Digital, focusing on driving revenue growth, building strong relationships with advertisers, and creating innovative solutions to meet client needs.

Industry News

Yesterday’s (10/14) Top News/Talk Media Stories

The aftermath of Hurricanes Helene and Milton in Florida were still the most talked-about stories focusing on the negative impact of misinformation about the damage and relief, as well as the attacks on FEMA personnel, followed closely by the presidential race with a spotlight on the intensifying vitriol. The escalation of violence in the Middle East, climate change, the economy, abortion rights, the migrant crisis, the Russia-Ukraine war, Columbus Day, and the MLB playoffs were also among the most-talked-about stories in news/talk media yesterday (10/14), according to ongoing research from TALKERS.

Industry News

Audacy Announces Relaunch of 105.7 FM The Fan in Milwaukee

Audacy announced 1250 AM The Fan (WSSP-AM) in Milwaukee will return to FM and will once again be heard on 105.7 FM beginning today (10/14). The Fan LogoThe station will continue to be heard on 1250 AM.  Concurrent with the FM relaunch, the station will introduce two new local weekday shows. “The Pack-A-Day Radio Show” will air weekdays from 8:00 am to 9:00 am CT. Hosted by Green Bay Packers insider Andy Herman, the show will serve as a destination for all things green and gold. Herman currently hosts the “Pack-A-Day Podcast” and “Packer Report.”  The station will also launch “The Mason Crosby Show,” starring 17-year NFL kicker, Super Bowl champion and Packers all-time leading scorer Mason Crosby, weekdays from 9:00 am to 11:00 am CT. The show will also feature Mitch “Thunder” Nelles as co-host and veteran producer Tommy Wortz.  “We couldn’t be more excited to bring The Fan back to FM and expand the reach of the best sports talk in Milwaukee,” said Jason Bjorson, SVP/market manager, Audacy Madison and Milwaukee. “Milwaukee has long been a premier market for football coverage, and through the addition of ‘The Pack-A-Day Radio Show’ and ‘The Mason Crosby Show,’ coupled with our existing must-listen programming, we’re elevating the listening experience and keeping fans connected to their favorite teams.” The station’s weekday lineup rounds out with “The Jim Rome Show” from 11:00 am to 2:00 pm CT and “Wisconsin Sports Daily” with station APD Steve “Sparky” Fifer from 2:00 pm to 5:00 pm CT.

Industry Views

Monday Memo: Q+A SOP

By Holland Cooke
Consultant

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Industry Views

MH: Why is “Talk Radio” Predominantly Conservative?

UCFO - Why is Talk Radio predominantly conservative.

TALKERS publisher Michael Harrison addressed a packed house of New Jersey political, civic, and business leaders at the 16th annual Hurley in the Morning Foundation Charity Dinner in Atlantic City (10/4) discussing the biological and sociological impact of modern era communications technology. In this clip, he answers his most frequently asked question – why is talk radio predominantly conservative?  According to Harrison, it comes down to the popular interpretation and skewed definition of the term “talk radio” coupled with the media business’s trend toward “targeting” audiences by affirming what they already want to hear.  To see a brief clip of Harrison’s comments please click here.

Industry News Uncategorized

CBS Evening News Gives AM Radio Props for NC Disaster Relief

Industry Views

SABO SEZ: Depend on disaster?

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingPaired association learning is the primary strategy our brain uses to remember facts: Oh, What a Feeling, Toyota.  For several years, our business has worked hard to “save” the AM band by demonstrating how useful radio is in times of Emergency: Floods, fires, hurricanes, tornadoes. Think AM and think local disaster!

A listener wants a good show and a pleasant seat. The better the show, the less important the seat – think Eras tour.

In your city, there are ancient movie palaces that were abandoned in the 1960s and brought back to life within the past decade.  Some of those palaces are independent movie theaters, children’s theaters or bookstores. They have been refurbished and repurposed. No one had the heart to tear them down, instead their history inspired fresh thinking and paint.

Many AM stations could become vital. First, fix the seating; fix the signal. Why should Congress bless a permanent place on the dial for AM if a company doesn’t invest in the infrastructure of transmission? While demanding mandatory inclusion of the AM band in cars, the same owners are cutting back on their AM facilities. Here’s a shocker: As late as the 1970s some companies chose to sell off their premium FM signals rather than experiment and fund them. We are talking big companies like Group W and RKO.  Today, many companies are downsizing their AM signals with requests for lower power, simpler directional patterns, and selling of their tower real estate. Yes, Congress, protect our band!

Today, AM processing has advanced to the point where properly installed, an AM signal can sound as good or better than an FM.  Ask Audacy’s Dave Skalish in Philadelphia. First, repair and upgrade the theater. Next, put a great show on the stage. The “savior” of the AM band is superior programming

Of course it can be done, but it can’t be done in pieces. The reason why WABC has grown from the scrap heap of crap from a negligent owner to a top 10 success in the world’s toughest city is by following programming rule number one consistency. John Catsimatidis and GM Chad Lopez deliver consistency: A consistent point of view. Consistent investment in top talent on and off the air. Consistent community visibility. Consistent pride In the product. The owner and management love radio and love the show. The show. Make a great show and they always come.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry News

Owners of “The Flag” Radio Station Plan to Acquire WDAY Radio in Fargo

Industry News

Yesterday’s (10/10) Top News/Talk Media Stories

Industry News

Michael Berry Interviews WWNC, Asheville PD Mark Starling

Ashville Iheart
Pictured above: the staff of WWNC, Asheville during the storm. Morning host and news director Mark Starling shown bottom center.

Premiere Networks and TALKERS top 10 Heavy Hundred-star Michael Berry interviewed Mark Starling, morning host and news director of iHeart’s WWNC, Asheville, NC yesterday (10/9) about his broadcast team’s experience serving the public while surviving themselves during the wrath of Hurricane Helene.  Berry tells TALKERS, “The WWNC staffers were stranded inside their studios in Asheville during the worst of the storm.  They rose to the occasion, reminding everyone why radio matters more than ever.  Not just the medium, the people who create the magic. He explains why this storm proves we need AM radio in our cars.  It saved lives.” Berry adds, “I want every congressman and senator to hear this.  Starling tells about his family being stranded in rising water, trying to get to them and safety, and he and his entire station were flooded in the building, unable to get out.  They had no power, internet, nothing. Radio at its best.  Humanity at its best. Grace.”  To listen to a podcast of the conversation between Berry and Starling, please click here.

To read a comprehensive story in the Asheville Citizen-Times about WWNC’s role in the storm, please click here.

Industry Views

Can Radio Talk Show Hosts Be Replaced By AI?

imTALKERS publisher Michael Harrison addressed a packed house of New Jersey political, civic, and business leaders at last Friday’s Hurley in the Morning Foundation Charity Dinner in Atlantic City (10/4) discussing the biological and sociological impact of modern era communications technology. In this clip, he discusses the potential influence of AI on the talk show host job market. One of the many highlights of Harrison’s 48-minute keynote address was his observation that it is very possible for robots powered by artificial intelligence to be able to hold multi-faceted on-air conversations with each other or with guests or callers by tapping into their ability to instantaneously access every talking point already out there in cyberspace – left, right, or center – and to present them with an endless array of voices and attitudes. To protect their jobs and future against this formidable competitor, Harrison advises talk show hosts to significantly “up their game” and operate with more originality outside the realm of hackneyed talking points.  To see a brief clip of Harrison’s comments please click here.

Industry News

John Catsimatidis To Match $25,000 In Donations to Broadcasters Foundation for Emergency Hurricane Grants

John Catsimatidis, owner of Red Apple Media and WABC, New York, is matching $25,000 of donations to the Broadcasters Foundation of America to help fund emergency grants for individual broadcasters devastated by the destruction of Hurricanes Helene and Milton. BFOA  “My family, Red Apple Media, and WABC Radio have supported numerous causes and organizations,” stated Catsimatidis. im“At this time of great need for colleagues catastrophically impacted by these storms, I will match the next $25,000 in donations to help them get back on their feet. I applaud all those who have already donated any amount because every dollar helps.”  “We are grateful to John and Red Apple Media for their generous patronage of our charitable mission,” said Tim McCarthy, president of the Broadcasters Foundation of America. “It is with the support of industry leaders like John that the Foundation can provide assistance to those in our industry who need it most, including in times of emergency. I ask every broadcaster to consider giving an individual or corporation donation so that we can continue our charitable mission for broadcasters in need.” Additionally, WABC is running PSAs to appeal to listeners for donations. In addition, the station has produced a version of the PSA that can be tagged by a radio station with their own call letters. Interested stations should contact WABC.  To make a donation to the Broadcasters Foundation of America Hurricanes Helene and Milton Emergency Fund, please click here.

Industry News

KNX News in Los Angeles Hosts L.A. County District Attorney Debate

Just as ballots arrived at homes across America’s largest county, Audacy’s KNX News 97.1 FM in Los Angeles presented a live debate Tuesday (10/8) in the pivotal race for L.A. County district attorney between incumbent George Gascon (pictured at left podium) and challenger Nathan Hochman (right). Also pictured above: KNX News’s Mike Simpson (l) and Charles Feldman (r) moderated. The feisty drive-time debate, which was presented in partnership with The Los Angeles Times from the Audacy SoundSpace, cast a sharp contrast between the candidates and made news by addressing Gascon’s recent decision to review the murder convictions of the Menendez brothers, the subjects of the Netflix series “Monsters.”

KNX Debate

Panelists included KNX’s Emily Valdez (r)along with L.A. Times reporters James Queally (l) and Brittny Mejia (c).

Industry News

TALKERS News Notes

Newsmax Now on YouTube TV.  Newsmax joins YouTube TV’s pay TV lineup of major cable channels as of noon ET yesterday (10/9).  YouTube TV is the linear pay TV service of the ubiquitous video streamer and one of the fastest-growing virtual cable services in the nation.  Now Newsmax, the 4th highest-rated cable news channel, will be available to subscribers of YouTube TV’s Base Plan.  YouTube TV lists its channels alphabetically, so viewers will find Newsmax under the “N” listings. Subscribers can also personalize their lineup using personal channel preferences. Wednesday’s addition of YouTube TV places Newsmax in nearly 60 million pay TV homes, putting it in the top tier of cable network reach. Newsmax is already carried by all major cable operators, including Directv, Xfinity, Dish, Spectrum, Cox, Optimum and more.

 

Not a Toyota Adam Carolla

Radio’s John Clay Wolfe and Podcaster Adam Carolla Purchase Paul Newman’s 1976 Racing Ferrari.  Former radio and now podcasting icon Adam Carolla and nationally syndicated radio host John Clay Wolfe are both car aficionados and friends.  Adam actually races and owns a collection of Paul Newman’s race cars while John Clay Wolfe is president/founder of “Give Me the VIN,” a $2 billion annual revenue wholesale car company.  Recently they partnered on the purchase of Paul Newman’s 1976 Racing Ferrari, thus completing Adam’s collection.  This is the first car the duo has purchased together. They did a video about it, complete with radio interviews… “Celebrity Car VAULT: Paul Newman’s Ferrari 308.” Check it out here.

Industry News

Yesterday’s (10/9) Top News/Talk Media Stories

Industry News

Glenn Beck and Mercury One Deliver Aid to Asheville Residents

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Premiere Networks nationally syndicated personality Glenn Beck and his non-profit organization Mercury One visited Asheville, North Carolina to deliver much-needed aid in the aftermath of Hurricane Helene. Mercury One is partnering with U.S. Rep. Cory Mills of Florida and the United Cajun Navy to deliver baby supplies, personal hygiene products, diapers, paper towels, and non-perishable food to North Carolina. Using more than 30 helicopters, they worked together to deliver more than 10 tons of supplies so far. They even flew a local woman to a hospital so she could receive lifesaving care. One hundred percent of every donation to Mercury One goes directly to providing relief to Hurricane Helene victims in desperate need. Please consider donating at MercuryOne.org. Pictured above are (from l-r): Mills, Beck, and TheBlaze’s Jill Savage.

Industry News

FOX News to Launch Hour-long Spanish-Language News Program

FOX News Media announces the October 15 launch of a new daily, one-hour Spanish-language program titled, “FOX Noticias,” focusing on issues impacting the Hispanic community. The program will be anchored by “FOX & Friends Weekend” co-host Rachel Campos-Duffy and airs weekdays at 4:00 pm ET on Spanish-imlanguage sports network FOX Deportes. It will also be available in podcast form via FOX News Audio. Ahead of the debut, FOX News Digital will launch a Spanish-language version of the FOXNews.com website beginning today which will be machine translated. Campos-Duffy comments, “I am beyond grateful for the opportunity to host ‘FOX Noticias.’ As the fastest-growing electorate, accounting for nearly 20% of the population, the Hispanic American community is thriving, and I am proud to bring a new show that breaks down the news of the day with a focus on the kitchen table issues that matter most to our community.”

Industry News

MH: Modern Digital Tech Inducing Artificial Telepathy

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TALKERS publisher Michael Harrison went into self-described “woo woo” mode on a packed house of New Jersey political, civic, and business leaders at last Friday’s Hurley in the Morning Foundation Charity Dinner in Atlantic City (10/4) discussing the biological and sociological impact of modern era communications technology. He discussed the potential impact of AI on the talk show host job market, and the shortening of attention spans, as well as a variety of modern era developments in 21st century communications. One of the many highlights of Harrison’s 48-minute keynote address was his observation that the digital rewiring of the Homo sapiens brain within a burgeoning information environment is artificially evolving humanity into a “technologically induced telepathic species.” Harrison said that we already can communicate with just about anyone in the world, at lightning speed, about all the information on the planet and beyond, with our ever-shrinking devices. The next step is to implant chips directly into our sensory lobes. “Then we can communicate without devices by simply twitching our noses or thinking an algorithmic code.” Harrison added, “The children born since 2015 are aliens from the future. We are on the verge of an unprecedentedly huge generational divide.”  To see a brief clip of Harrison’s comments please click here

Industry News

BFoA Adjusts Grant Guidelines and Application Process

In the wake of the catastrophic impact of Hurricane Helene and the impending Hurricane Milton, the Broadcasters Foundation of America is taking immediate steps to make sure every broadcaster who qualifies for emergency aid receives it quickly. BFoA president Tim McCarthy states, “We’ve temporarily adjusted ourim already streamlined Emergency Grant Guidelines and Application Process to make it even easier and faster to get funds into the hands of broadcasters hit hardest by these storms. The situation is catastrophic for many of our colleagues and with insufficient or total lack of internet service, an individual or families cannot even submit an application.” Under the adjusted guidelines, broadcasters who have suffered catastrophic loss contact their market or general manager, who then fills out the Hurricanes Helene and Milton Group Submission Form for all of those within their station who are applying. To access the new temporary application form market or general managers may click here. For more information about the Broadcasters Foundation, including how to apply for aid or make a donation, visit www.broadcastersfoundation.org, or contact 212-373-8250 or info@thebfoa.org.

Industry News

TALKERS News Notes

FOX Weather Presents Continuing Coverage of Hurricane Milton. FOX Weather, FOX News Media’s free ad-supported streaming television (FAST) weather service, will present continuous coverage of Hurricane Milton including non-stop live programming from this morning through Friday evening. FOX Business Network will also extend its FOX Weather simulcast from 4:00 am to 6:00 am ET on Thursday morning. FOX News Audio is offering FOX Weather simulcast to affiliates in Florida as well.

Salem’s LifeAudio Announces Partnership with “Jesus Calling.” Salem Media Group, Inc. announced today that LifeAudio, a leading Christian podcast network of Salem Media Group, is thrilled to announce its newest partnership with “Jesus Calling.” The “Jesus Calling” podcast brings heartfelt encouragement and spiritual wisdom to listeners, offering a daily message that brings hope and strengthens faith. Known for its popular devotional series, the podcast will now provide a new platform for its audience to engage with meaningful, faith-driven content through LifeAudio’s expansive reach.

MPR Welcomes New Member to Board of Trustees. The board of trustees of Minnesota Public Radio welcomes Dr. Marc Gorelick as its newest member. Gorelick is president and chief executive officer of Children’s Minnesota, the state’s only health care system dedicated exclusively to children, from before birth through young adulthood. He previously served as executive vice president and COO of Children’s Hospital of Wisconsin in Milwaukee and practiced academic pediatric emergency medicine for 25 years in Philadelphia, Wilmington, Del., and Milwaukee. His education includes a bachelor’s from Princeton University, an M.D. from Duke University, and a master’s from the University of Pennsylvania School of Medicine.

Industry News

Yesterday’s (10/8) Top News/Talk Media Stories

The aftermath of Hurricane Helene and today’s expected landfall of Hurricane Milton in Florida were the most talked-about stories, followed closely by the presidential race, Bob Woodward’s report of Donald Trump’s close relationship with Vladimir Putin, and the escalation of violence in the Middle East.  Climate change, the economy, abortion rights, the migrant crisis, the Russia-Ukraine war, and the MLB playoffs were also among the most-talked-about stories in news/talk media yesterday (10/8), according to ongoing research from TALKERS.

Industry News

Hurricane Milton

Industry News

10% AM/FM Radio Listening Growth Expected as Nielsen Eyes Methodological Tweak

According to Cumulus and other reliable sources, in a series of private meetings with customers, Nielsen has reportedly revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by +24%. For national marketers and media agencies, the expected impact in 2025 will be a +10% increase in total U.S. listening levels. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines the implications for AM/FM radio.  Here are some key points

• The trend of AM/FM radio surpassing TV in ratings will accelerate: Over the last five years, AM/FM radio has overtaken linear TV in ratings. Based on TV and AM/FM radio audience forecasts, 2025 will see AM/FM radio overtake TV in the all-important 25-54 demographic by 13% and widen its ratings lead over TV among 18-49s by 47%.

• 2025 post-buy analyses will overachieve 2024 media plans: In PPM markets, expect up to +24% increases in audience deliveries based on prior year schedules. For local buys, outcomes will vary by demographic, markets utilized, and AM/FM radio programming format mix.

• AM/FM radio, already America’s number one mass reach media, will experience reach growth in advertising schedules: With an estimated daily reach growth of +7% and weekly week growth of +4%, reach and frequency analyses are expected to experience growth.

• AM/FM radio ads will become more effective as stations increase the number of commercial breaks with shorter durations: With a 3-minute quarter hour qualification, stations could create more breaks of shorter duration. This will significantly benefit advertisers.

TALKERS publisher Michael Harrison’s reaction to this possible course of action is, “The game is played the way the game is scored.  However, we in radio must be careful not to fool ourselves by what could simply be a lowering of the bar. If the fences are moved in an extra hundred feet, the result will be more home runs… but not necessarily better hitting.”