SABO SEZ: Prescience from the Past
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Have you noticed a profile pattern for the mass shooters and political assassins? 20-30 years old. Living at home or close.
Here’s a deep dive, highly predictive profile that was written by a true radio GREAT:
“He’s a crown prince as a teenager. A crown prince when he suddenly finds his crown gone and he’s just a commoner and he must enter the next stage of life – well I’ll tell you what happens: He generally doesn’t, that’s why you have a new generation of guys who have not taken on family or familiar responsibilities.
They are not about to give up the Crown Prince role and so we have a whole new generation of porn readers who will forever and ever and ever be catered to, and they get to the point where they cater to themselves. Many of them never grow up.
There is more than one guy who is 30 years old today who is totally, completely being supported by his mother and father. And as a matter of course, because he is after all a Crown Prince and a Crown Prince has prerogatives and one of them is to live off the family larder, he will continue to do this throughout most of his life.
This is a very new thing in America, and I say we have not seen the end of it. We’ve only seen the very beginning of it now. He who is really searching for identity.
I’m gonna make a suggestion here. I will suggest that this man is a dangerous man. Any man who has been suppressed, any man who has lost identity is a man who is prone to take up with wild, divergent, and often quite dangerous and irrational political crusades merrily to give himself his own identity, something, some charge that he can ride on.”
Jean Shepherd
WOR Radio Star
Author, A Christmas Story
from audiobook, LIFE IS, 1965
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
launch of Freedom Journeys, a new multimedia storytelling initiative celebrating pivotal figures in Philadelphia’s past and present. Freedom Journeys, created in partnership with Renee Chenault Fattah and Love Now Media, will highlight 250 iconic Black Philadelphians — living and deceased — whose lives and work have helped shape the city. WURD president and CEO Sara M. Lomax says, “Founder’s Day will be a wonderful evening in a beautiful setting — where we will celebrate my father’s life and legacy, have great food, amazing live music and soul-filling affirmations of our culture. But we also aren’t going to shy away from what’s happening in this country. WURD has never done that, and this year’s Freedom Journeys is both celebration and resistance.”
the popularity of mobile devices for audio listening is the most dominant in urban communities. Within that audience segment, 40% of time is spent listening to audio on a mobile device, vs. 28% of time spent listening on an AM/FM radio receiver. The mobile device also holds a strong lead in suburban communities, with 36% of time spent listening on that device compared to 30% of time on a radio receiver. However, the radio receiver is strongest in rural communities where it matches the listening time of the mobile device, each receiving 34%.
influencers while enhancing Audacy’s cross-platform marketing capabilities.” Audacy says MOGL’s AI-powered matching system allows brands to quickly connect with athletes whose profiles align with campaign goals. Audacy chief revenue officer Bob Philips says, “Sports is where Audacy wins and sports media is evolving beyond traditional boundaries. This partnership with MOGL is a testament to our commitment to innovation, providing a powerful content-driven approach that benefits athletes, schools, and our advertising partners. Together, we’ll empower our clients to deliver authentic, high-impact campaigns that resonate with today’s fans and drive measurable brand outcomes.”
insights. Aragon joined Skyview in 2014, and Skyview says he has “built a reputation among his colleagues and our clients as a highly analytical contributor, whose insights support the sales team, our advertisers, and our networks.” At the same time, Heather Baumanis is promoted to executive director, business development and communications. In this role, she’ll support Skyview’s business portfolio of sports partnerships and maintain and contribute to new and existing client relationships while leading the company’s internal, external, and corporate branding initiatives. 
Democrats in Congress have lashed out at FCC Chairman Brendan Carr for his statements about ABC/Disney and Jimmy Kimmel’s Charlie Kirk bit that got Kimmel suspended from “Jimmy Kimmel Live!” Last week, Carr appeared on the Benny Johnson podcast and called Kimmel’s statements “some of the sickest conduct possible” and added, “This is a very, very serious issue right now for Disney… We can do this the easy way or the hard way.” ABC/Disney has television affiliates owned by both Nexstar and Sinclair, which objected to Kimmel’s comments and threatened to pull Kimmel’s show from the air. Nexstar has a $6.2 billion 
merger with Tegna in the works and needs FCC approval and critics of Carr’s comments are calling him out for appearing to threaten ABC. Republican Senator Ted Cruz, on his Premiere Networks podcast ‘The Verdict,’ disagreed with Carr saying, “Let me tell you if the government gets in the business of saying, ‘We don’t like what you the media says. We’re going to ban you from the airwaves if you don’t say what we like.’ That will end up bad for conservatives.” President Trump – who’s publicly mused about investigating his media critics – weighed in after being asked about Cruz’s response by saying, “I think Brendan Carr’s a courageous person. I think Brendan Carr doesn’t like to see the airwaves be used illegal and incorrectly and purposefully horribly.”
our airwaves free from government influence. The First Amendment affords our stations – and all Americans – this fundamental right, and the mere perception that broadcasters acted because of undue pressure is a problem for our credibility and the trust we have built with our audiences.
House version contains an eight-year sunset provision on the law requiring all cars manufactured in the U.S. to have an AM radio at no extra cost. The Senate version has no sunset provision. WABC, New York owner John Catsimatidis has been very vocal supporting the bill without the sunset provision. “77WABC and all AM radio stations across the country provide life-saving information and emergency alerts to the public. While the committee’s action may be a step forward, a ridiculous last-minute change sunsets the law in eight years. AM is the backbone of the emergency alert system and tornados, hurricanes, and other disasters won’t go away.”
Don’t let Halloween sneak-up on you. The only holiday Americans spend more for is Christmas. So – to seem more in-touch than your robotic and/or non-local audio competitors – plan something spook-tacular.
WTOP, Washington is announcing that its business reporter Jeff Clabaugh died last Thursday at the age of 63 after a yearlong battle with cancer. WTOP says that Clabaugh, “whose steady-paced voiceconversationally delivered money news to the D.C. region for three decades,” was “a master of consumer business news” who “gave reports twice an hour on WTOP’s airwaves and wrote punchy, popular stories for WTOP.com.” WTOP director of news and programming Julia Ziegler wrote to the staff, “Jeff Clabaugh made WTOP’s Business Reports what they are today. His work ethic was incredible. And his voice was so smooth. He was one of the best storytellers in the WTOP newsroom.” 
Federal Communications Commissioner Anna M. Gomez issued a statement criticizing the Commission’s threats against ABC that, in part, led to the suspension of the “Jimmy Kimmel Live!” program. Her statement is as follows: “We cannot allow an inexcusable act of political violence to be twisted into ajustification for government censorship and control. First, an ABC reporter was told that his coverage amounted to hate speech and that he should be prosecuted simply for doing his job. Then, the FCC threatened to go after this same network, seizing on a late-night comedian’s inopportune joke as a pretext to punish speech it disliked. That led to a shameful show of cowardly corporate capitulation by ABC that has put the foundation of the First Amendment in danger.
“FOX & Friends Weekend” with Rachel Campos-Duffy, Charlie Hurt and Griff Jenkins hosting live outside State Farm Stadium. Maria Bartiromo will anchor “Sunday Morning Futures” from the same location. “Saturday in America” host and co-host of “Outnumbered” Kayleigh McEnany and “FOX & Friends” co-host Lawrence Jones will present live special coverage of the memorial proceedings.
her SiriusXM podcast, former FOX News Channel star Megyn Kelly criticized FOX for, as she calls it, talking like he was theirs. “It’s really bothering me how FOX News is talking about Charlie, like he was theirs — he wasn’t. It’s a lie. Just stop.” Kelly accuses FOX of making Kirk persona non grata after the company fired Tucker Carlson because Kirk was supportive of Carlson. The story from Newsmax adds that “Kirk appeared to be completely absent from FOX News in 2023 after Carlson’s firing and early 2024 – though Kelly claimed the network would give him brief appearances to cover for their effective ban.” The Newsmax piece goes on to quote Kirk on the matter. “Since Tucker’s departure, I haven’t been on. And so we had to do an event without FOX. And that was a great thing, man, because sometimes desperation is the mother of innovation, right?” 
Carolina Senate District 12 seat – Justin Bradley, Lee Bright and Hope Blackley – will take part in the 90-minute debate in which WORD hosts Joey Hudson and Bill Frady will moderate the debate. Audacy South Carolina operations manager Mark Hendrix says, “This debate will give our listeners and the community a chance to hear directly from the candidates, understand their positions, and make informed decisions as election day approaches.”
Region and Darla Isham is appointed vice president, Northern Region. Other excutive appointments include Aaron Carreno as SVP of product; John Scott as VP of marketing, and Drew Smith as VP of technology. Weil comments, “This leadership restructuring reflects our commitment to providing exceptional service to our listeners and communities across our coverage areas. Each of these executives brings deep experience and a passion for local broadcasting that aligns perfectly with our mission to serve as the voice of our communities.”
Sports” from 6:00 am to 9:00 am, “Nine2Noon” hosted by John Kuhn and Ramie Makhlouf, “The Mason Crosby Show” with Mitch Thunder Nelles from 12:00 noon to 2:00 pm, and “Wisconsin Sports Daily,” hosted Steve “Sparky” Fifer remaining in PM drive. Audacy Wisconsin SVP Jason Bjorson says, “As we celebrate the station’s 20th anniversary, we wanted to match our listeners’ passion by assembling the dream team here at ‘The Fan.’ With legendary names and two former Green Bay Packers players on our roster, we are going full-throttle. We’re excited to bring our fans the best talent in the market and give them the most entertaining sports coverage Wisconsin has to offer.”
that listening has grown across all demographics and time periods versus the Fall 2024 Nationwide report. Some key takeaways are: 1) Among persons 25-54, total U.S. AM/FM radio AQH has grown +6%, powered by a +19% increase in the Portable People Meter markets; 2) Weekends and nights have the greatest growth compared to Fall 2024; 3) Versus Fall 2024, Spring 2025 total U.S. audience growth is greater among men versus women and has increased in older demographics; and 4) Total U.S. Spring 2025 audience growth is up significantly among college graduates and upscale $75K+ income Americans. The blog post notes that the PPM audience growth is due to Nielsen’s three-minute qualifier modernization, which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen began crediting tuning occasions that are three minutes or greater. 
Charlie Kirk’s tragic assassination shook the talk radio world. Emotions were raw, and broadcasters across the spectrum tried to capture that moment for their audiences. Charles Heller of KVOI in Tucson 
In the wake of Charlie Kirk’s murder, one would expect every company that owns a talk radio station, every network that syndicates conservative voices, and every corporation that employs talk radio hosts to issue a unified statement of defiance. This was not just an attack on Charlie; it was an attack on the entire industry of talk radio, on the free exchange of ideas, and on the First Amendment itself. Yet, shockingly, most of these companies have remained silent. That silence is unacceptable. At a moment like this, the industry should stand shoulder to shoulder and declare to the world: we will not be intimidated, we will not be silenced, and we will never abandon the microphone.
Grief for the loss of Charlie Kirk is palpable around the world. Broadcasters who interviewed him or had anything to do with the Turning Point organization were deeply touched by his tragic death.
Amazon learned that there are high volume sales for specific categories of products. High demand equals high value to the seller. Items such as diapers, printer ink, staplers, batteries, etc. Being brilliant, Amazon created “Amazon Basics.” Same products, white labeled. Amazon doesn’t manufacture batteries; they just slap their logos on what America needs most. That’s why Mr. Bezos has a bigger boat than you.
across key iHeartMedia markets including: Rochester, Minnesota; Bismarck, Minot, Dickinson, and Grand Forks in North Dakota; and Eau Claire, Wisconsin. iHeartMedia division president Shosh Abromovich says, “I’m thrilled to welcome Dee Doers as Area President over our six MidNorth markets. With nearly three decades of industry experience, Dee brings strategic vision and a proven track record of driving growth. He’s the ideal leader to take these markets to even greater heights.” Doers previously served the company’s Minneapolis market as vice president of sales.
exclusive sales rep for the Australian market. With this deal, Australian advertisers will be able to access Audacy’s titles as part of their audio campaigns. The partnership broadens the breadth of available content for LiSTNR audiences and increases the reach for clients, with access to a range of titles including “Office Ladies with Jenna Fischer and Angela Kinsley,” “Fly on the Wall with David Spade and Dana Carvey,” “Search Engine,” “The Moth” and dozens of podcasts from CBS Sports and CBS News & Entertainment.