Industry News

New York State Broadcasters Opposes Sports Wagering Ad Ban

U.S. Rep. Paul D. Tonko (D-NY) is sponsoring a bill in the U.S. House that would ban online and electronic advertising of sports gambling. Tonko says, “This Sunday, millions of families across the U.S. will tune in to watch the Super Bowl. Between the plays, the halftime show, and the excitement, tens of millions will be bombarded by ad after ad from DraftKings, FanDuel and others promising so called ‘risk free’ or ‘no sweat’ bets in their ruthless pursuit to get new customers hooked on their products. In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America. These ads pose a particularly dangerous threat to adolescents and young adults unaware of the risks involved in gambling, and to individuals prone to addiction.” New York State Broadcasters Association, Inc president David Donovan states, “We oppose legislation that bans both mobile sports and casino sportsbook advertising in the United States. Advertising is essential to educate consumers in this highly competitive market. The tax revenue generated by sports betting has helped to finance essential government services for citizens throughout New York State. It has stimulated local economies in areas lacking job opportunities. Advertising revenue from these ads helps broadcast stations meet the needs of their communities by financing local news and public affairs programs. A ban on sports wagering advertising prevents all responsible adults from receiving information about a legal product in New York, raising significant constitutional issues. There are more effective options available to address issues concerning problem gambling and protecting children. We look forward to working with Congressman Tonko to explore these options.”

Industry News

LiveOne Reports Operating Results; Files to Spin-Out PodcastOne

LiveOne – parent company of audio services PodcastOne and Slacker – reports operating results for its third quarter of Fiscal 2023 and the first nine months of Fiscal 2023. At the same time, it announces that it is following through with its plan to spin-out PodcastOne into a separate company by filing an S-1 with the Securities Exchange Commission. For the company as a whole, LiveOne reports Q3 Fiscal 2023 revenue of $27.3 million – a decrease of 17% from the same period in Fiscal 2022. However, the company has reduced its net loss for the quarter from $11.8 million in Fiscal 2022 to $3.2 million. Its Audio Division that includes PodcastOne and Slacker produced record revenue of $22 million in Q3 Fiscal 2023 compared to $19.1 million in the same period in the prior year. LiveOne’s CEO and chairman Robert Ellin comments, “Over the past year, we have been laser focused on optimizing and streamlining our operations, led by our audio business, which includes Slacker Radio and PodcastOne. The combination of improving Contribution Margins, coupled with over $30 million in annual expense and overhead reduction, is resulting in record operating results. We are excited about the continued strong growth of paid memberships coming largely through B-to-B partnerships, including our nine-year relationship with Tesla. We expect our strong operating performance to continue for the foreseeable future led by our Audio Division and for it to collectively achieve revenue in excess of $88 million in Fiscal 2023 and generate more than $18 million in Adjusted EBITDA.”

Industry News

NYC Radio Committee Touts Success of Image Campaign

The New York City Radio Committee, a joint partnership of New York City radio broadcasters iHeartMedia, Spanish Broadcasting SystemSalem Media GroupMedia Co., Univision, and Audacy announce the completion of a successful campaign designed to promote the power of radio advertising agencies and advertising executives. The multi-media “Fall in Love with Radio” campaign ran from mid-September to the end of November during which more than 2,800 radio spots were broadcast on 21 of the most popular stations in NYC. The campaign included digital and social media marketing, trade press, and signage at venues during Advertising Week in New York City. According to independent brand lift analysis by DYNATA, ad professionals who saw or heard the campaign were 29% more likely to consider radio for their media campaigns compared to those that had not seen the campaign. Of those that saw the campaign, 82% said they were somewhat/extremely likely to consider using radio for their next campaign compared to 53% of respondents who did not see the campaign. Audacy New York market president and NYC Radio Committee chair Chris Oliviero says, “The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together. This innovative multi-platform outreach accomplished just that. My appreciation to all my colleagues in New York City, across several ownership groups, who came together with a commitment to make ‘Fall in Love with Radio’ a success.”

Industry News

Westwood One Announces Radio Talent for Super Bowl LVII Coverage

This Sunday (2/12), CUMULUS MEDIA’s Westwood One produces its 50th championship game as the official network audio broadcast partner of the National Football League. When the Kansas City Chiefs and Philadelphia Eagles face off at State Farm Stadium in Glendale, Arizona, Kevin Harlan will handle play-by-play duties for the 13th straight year, and Kurt Warner returns for the fifth consecutive year as lead analyst. Gene Steratore will also join the radio broadcast booth. For the fourth time, Laura Okmin will patrol the sidelines, along with former defensive lineman Mike Golic, who returns for his second Super Bowl with Westwood One’s broadcast crew. Scott Graham anchors the pregame, halftime, and postgame shows and Ryan Harris provides pregame, halftime, and postgame analysis. Gameday coverage begins at 2:00 pm ET with “Super Bowl Preview,” co-hosted by Scott Graham, Mike Golic, and Kurt Warner, followed by “Super Bowl Insider” at 3:00 p.m. ET with Scott Graham, Jason McCourty, and Ian Rapoport.

Industry News

“101.7 The Truth” Black Talk Radio Celebrates Second Anniversary

Good Karma Brands’ Milwaukee talk station WGKB-AM/W269DL “101.7 The Truth” is celebrating its second anniversary today (2/10) with a night of fun exclusive to its fans, partners, and teammates. Good Karma says, “The station debuted on January 4, 2021 and serves the city of Milwaukee as well as its surrounding communities with local news, entertainment, and community affairs programming seven days a week. The station was built to uplift the voices in the Black community, sharing their stories, ideas and experiences following the George Floyd incident and protests. The station produces a tapestry of content for fans and advertising opportunities for partners that truly represents the Black experience in our city.” The station was honored with a 2022 Anthem Award (from the creators of the Webby Awards) in the Diversity, Equity, Inclusion and Corporate Responsibility category. Hosts on the station have interviewed notable guests including Vice President Kamala Harris, U.S. Senator Cory Booker, Wisconsin Governor Tony Evers, musicians Jennifer Hudson and Mary J. Blige, and many more.

Industry News

Edison Research Announces Forthcoming Reports

Edison Research says it will present the results of its “The Black Podcast Listener Report 2.0” – done in partnership with SXM Media and Mindshare during a webinar on Wednesday, February 22 at 2:00 pm ET. Edison says, “Forty-three percent of Black Americans age 18+ are monthly podcast listeners. Findings from the study illuminate how Black Americans consume podcasts, discover podcasts, why they listen, and more. The study is a follow-up to the original Black Podcast Listener Report. Then, on March 2, Edison Research with Amazon Music, Wondery, and ART19 will present “The Infinite Dial 2023.” The research firm says, “‘The Infinite Dial’ is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. The study provides important benchmark measures around usage and behavior around streaming audio, podcasting, radio, smart audio, social media, and more.”

Job Opportunity

The Erick Erickson Show Seeks Sales Pro

The nationally syndicated talk radio program is seeking a sales professional. It asks, “Are you picky? We are. ‘The Erick Erickson Show’ is growing nationally and needs to grow its sales team. We’ve got inventory to fill, but we have a real problem. Our host doesn’t like to take money from advertisers who he doesn’t believe in. He thinks he sells best what he likes best. Want to work with a host who doesn’t want to just sell anything but the right thing? Reach out to us. ads@ewerickson.com.”

Industry News

Beasley Philly Personalities on Road Trip to Phoenix

Radio personalities from Beasley Media Group’s Philadelphia cluster are driving to Arizona to deliver “Brotherly Love” ahead of the Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs. Pictured above as they leave Philadelphia for Arizona are (from left to right): WMMR evening jock Jacky Bam Bam, WPEN “97.5 The Fanatic” midday host Anthony “Cuz” Gargano, “Preston & Steve” producer CaseyBoy, and videographer Kyle Maack. Super Bowl Radio Row is always packed with radio personalities but most fly there early in the week. The Beasley personalities decided to make an adventure of it and document it on their stations’ websites and via social media. They began their drive west after collecting ‘Philly Things’ to bring good juju to The Birds. They carrying the ashes of three deceased Eagles fans in the car along with other “good luck charms” and memorabilia. They stopped at Arrowhead in Kansas City to hand out Philly snacks to Chiefs fans and they randomly met a Delaware County, Pennsylvania man while stopping to take a photo in front of the Philadelphia, Missouri sign. Tomorrow (2/10) Gargano will broadcast his “97.5 The Fanatic” show live from Radio Row in Arizona.

Industry News

Chaz and AJ Celebrate 20 Years at Connoisseur’s WPLR, New Haven

The WPLR, New Haven morning team of “Chaz and AJ” is celebrating its 20th anniversary hosting their program. Connoisseur Media says, “Chaz and AJ joined WPLR in the winter of 2003 and immediately became a ratings success. Chaz had worked at night for the station years prior and AJ transferred over from Long Island. The duo quickly made a name for themselves for not only comedic pieces, but also for being a major part of the community. The show calls itself an on-air town hall meeting and the spot where the local community can discuss all the important, and not so important, topics of the day. They have hosted gubernatorial debates, stayed on the air around the clock during major local news and weather events, and have featured conversations with two sitting vice presidents, 11 U.S. senators, four Connecticut governors, and the biggest names in movies, TV, and rock music.” Connoisseur Media VP of programming Keith Dakin says, “Of their 20 years on the air, I’ve had the privilege to be able to work with them for over half. To see their drive and quest to continue to entertain and inform day after day is truly inspiring. It is not often that you get to work with a show like this that is so woven into the fabric of the community.”

Industry News

Yesterday’s (2/8) Top News/Talk Media Stories

President Joe Biden’s State of the Union Address and his efforts to protect Social Security and Medicare; the Chinese spy balloon, China’s military goals, and the state of U.S.-China relations; the battle in Congress over the debt ceiling; the tech industry’s obsession with AI and its effect on Wall Street; Pennsylvania Senator John Fetterman is hospitalized after feeling lightheaded; testimony before a House Oversight Committee hearing in the Twitter-Hunter Biden laptop matter; Volodymyr Zelensky’s addressing the EU Parliament seeking more weapons to fight Russia’s invasion; the ongoing investigation into Tyre Nichols’ death at the hands of Memphis police; the death toll hits 17,000 from the earthquake in Turkey and Syria; and the build-up to Super Bowl LVII were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Radio’s Digital Sales Approaching $2 Billion

According to data from RAB’s newly released 11th annual benchmarking report in partnership with Borrell Associates, the radio industry is poised to hit $2 billion in digital sales this year. RAB says, “In 2022, radio stations drove $1.8 billion in digital sales, up 21.1% for the year. Those sales accounted for nearly one in five advertising dollars, with a fast-growing portion of it coming from the sale of streaming video advertising. That has led to a ‘tipping point,’ the report concludes, with half of the industry’s top-line growth expected to come from digital sales in 2023 and more local ad revenue coming from video streaming than audio streaming spots.” RAB president and CEO Erica Farber comments, “Digital continues to be the catalyst for growth in today’s environment. A solid foundation in digital is a key driver for today’s successful marketing professional. As technology evolves, revenue and sales gains can only be obtained via digital services and training know-how. RAB continues to provide the training, tools and services needed to realize these gains.” The annual report shows that digital sales in 2022 comprised 19% of total ad revenue, representing between $85,064 for the average small-market station and $1.2 million for a station in a large market. Some market clusters were making tens of millions of dollars from digital ad sales. The full report – an analysis of online ad revenue from 3,753 radio stations, as well as survey responses from 851 local radio buyers and 169 radio managers – is available to RAB members.

Industry News

ESPN Digital Reports “Best Year Ever”

ESPN says that according to recently released Comscore data, ESPN set all-time records across its digital platforms in 2022, including an average of more than 108 million unique users in the U.S. each month of the year and 7.5 billion engagements on social media. ESPN adds that its ESPN app had its best year with 25.4 million average monthly unique visitors and says that that is “four times more unique visitors than its closest competitor.”

Industry News

Yesterday’s (2/7) Top News/Talk Media Stories

President Joe Biden’s State of the Union Address; the debt ceiling battle in Congress; the U.S. Navy releases photos of the recovery of the Chinese spy balloon; former President Donald Trump’s and former South Carolina Governor Nikki Haley’s campaigns for president in 2024; the death toll from the earthquake in Turkey and Syria surpasses 11,000; Ukraine’s search for support from the U.S. and European nations to counter Russia’s invasion; the move to ban TikTok in the U.S. combined with the expansion of AI technology; and LeBron James claims the NBA’s career scoring leader title were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WBAP-AM, Dallas-Fort Worth Host Hal Jay Gets New Heart

Longtime WBAP-AM, Dallas-Fort Worth morning personality Hal Jay has received a heart transplant. Jay suffered several ventricular tachycardia events during the second week of January and was admitted to Baylor Scott & White University Medical Center where he was told he needed a new heart. His wife Ann reports to the “WBAP Morning News” team that Jay underwent transplant surgery early Sunday morning (2/5) and is recovering. Jay made a brief appearance on the show today (2/7) speaking with fellow hosts Ernie Brown and Brad Barton via phone from the hospital and says he feels good and may be allowed to go home sooner than expected. He also says he expects to be able to return to work within three weeks or so, depending on what his doctors say.

Industry News

BFoA’s Golden Mike Dinner & Ceremony Set for March 6

The Broadcasters Foundation of America announces the host for this year’s BFOA Golden Mike Award dinner and ceremony is Emmy Award-winning broadcast journalist and nationally syndicated talk show host Soledad O’Brien. The 2023 BFOA Golden Mike Award gala takes place on March 6 at the Plaza Hotel in New York City. The annual event is the biggest fundraiser for the Broadcasters Foundation, whose sole mission is to provide aid to radio and television professionals in acute need. BFoA president Tim McCarthy says, “We’re very excited to have Soledad host this year’s Golden Mike Award dinner. She is a multiple award-winning broadcast journalist whose reporting has brought awareness on numerous issues to the forefront. Combined with her philanthropic endeavors, she is the perfect person to host our special evening.” This year’s BFOA Golden Mike Award honoree is Jack Abernethy, CEO of FOX Television Stations. The Lifetime Achievment Award will be presented during the gala frundraiser to Richard E. Wiley, former chairman, commissioner, and general counsel of the Federal Communications Commission and one of the most prominent media and telecommunications lawyers in broadcasting.

Industry News

Audacy Releases Company Social Impact Report

Audacy shares its latest “Social Impact Report, Supporting Sound Communities,” that reveals the company’s “powerful impact story across our 6 pillars of Audacy Serves.” The company says, “This year, we showcase ‘I’m Listening’ as our flagship social impact program dedicated to more mental health conversations. Brands – and media in particular – have an incredible opportunity to impact our lives and communities. Audacy leans into its strength – Audio – to build connection with our listeners. We support their well-being by sharing stories of mental health experiences. This authentic storytelling is the heart of our business and helps improve health outcomes too!  That’s why the content we create for ‘I’m Listening’ features artists, athletes, and celebrities sharing their mental health experiences – we are living our belief, ‘Talk Saves Lives… We’ve raised more than $1.5 million for the American Foundation for Suicide Prevention; hosted a national mental health conversation with experts and listeners – all living our belief, Talk Saves Lives.” You can see the complete report here.

Industry Views

When Crisis Strikes

By Steve Lapa
Lapcom Communications Corp
President

Can you define “crisis?”

Let’s start with “highly challenging,” move to “difficult,” layer in “nonstop pressure” and quickly fast forward to “intense circumstances.”

This is just from the outside looking in. From the inside looking out the crisis owns the clock and the emotions of its victims. Nothing else matters until the crisis is resolved.

Chances are your sales meetings have never addressed how to work with a local advertiser who is experiencing a marketing crisis. And that is because most managers have minimal experience working through a local advertiser’s marketing crisis.

Large-scale businesses typically coordinate consulting firms, experts, and major ad agencies. Think Tylenol, Chipotle, even VW. But chances are your local direct advertiser may not have the time to coordinate a full-blown crisis management team and responding to their call is now in your in box.

Recently, I found myself knee-deep in executing a plan to help manage a large-scale crisis. The experience was an eye-opener. Hopefully, you can learn from what is next. Here are suggested steps:

— Communication is critical. Listen carefully, be empathetic, clarify all goals that may be hazy and finally get a clear understanding of any timelines.

— Collaborate. Be clear with everyone on your team about the situation. Review internal protocols for copy, production, available inventory, and pricing.

— Long-Term vs. Short-Term. When an advertiser needs to get the word out quickly and efficiently, the temptation to raise rates or forced packaging is real. It is guaranteed that your advertiser will remember the team that grabbed an oar to help guide them to a safe harbor as opposed to the team that grabbed a hammer to nail the budget to the wall.

— Coordinate. Stay in contact with your advertiser. Remember, the crisis owns the clock and your client is focused on solving the crisis, so common sense counts.

— When in doubt take the simple route. If copy is a problem, suggest options. If credit is a problem, suggest a plan. If a talent balks, come up with a back-up. In a crisis, hurdles become mountains and climbing mountains takes months of training. Keep the solution path simple and easy to navigate.

— This too shall pass. Your goal in any local marketing crisis should be to become an ally, a trusted, dependable resource so that when the crisis passes your relationship is cemented.

Take a minute to review and expand on those six take-aways. Selling in a crisis environment is rarely a simple experience. Hopefully, you will be a little better prepared when a marketing crisis strikes.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: “Try this…”

By Holland Cooke
Consultant

Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.

Personal Injury: The gift that keeps-on-giving

Legal representation of purported victims of fender benders, slip-and-fall accidents, and other “injuries caused by the negligent, careless, or reckless actions of others” is an industry in which supply exceeds demand. Thus, all the outdoor and TV advertising. And too little radio.

In the Providence, RI TV market I watch at home, this category stands shoulder-to-shoulder with look-alike automotive spots in sheer dollars over-spent. And their message is the same on billboards:

— The attorney’s head shot (also a real estate agent cliché); and

— 6-figure settlements touted.

Because they’re all shouting the same thing, they resort to tactics:

— Attorney Rob Levine is “The Heavy Hitter,” and runs enough TV that viewers in Southern New England can sing the jingle: “The Heavy Hitter is the one for you. Call one-eight-hundred-law-one-two-two-two.” To his credit, it’s a different phone number than his web site offers, so he can track TV results.

— Easier to remember: Bottaro Law: 777-7777.

Watching local Las Vegas TV while at CES recently was a deep dive into Law advertising. The pitch from several I saw was we charge less, like a shameless radio competitor dropping-trou’ to get the entire buy.

If we don’t win, you don’t pay

 “What are your rights? What is your case worth?” Possibly a cash amount divisible-by-3, if that’s the attorney’s contingency.

Those expensive nationally syndicated TV spots (customized for the local firm) depict fearful insurance executives eager to settle. And the attorney may threaten that, “if they don’t, we’ll beat ‘em in court.” Baloney, that’s the last thing the lawyer wants. Too time-consuming and risking a losing verdict.

Like radio commercials, attorneys’ inventory is perishable

— We can’t sell yesterday’s empty spot avail; and lawyers’ closing opportunity is “B.I.S.,” Butts In Seats for that free, no-obligation consultation, in-person, where the seller goes for the close.

— If nobody was sitting in that chair today (“intake”), no sale.

— And that’s how attorneys are missing a bet not using radio.

“The lawyer is in, the meter is off”

 That’s the proposition when they field listener calls in brokered weekend talk radio shows.

— DONE RIGHT, these shows can run-rings-around TV and outdoor ROI.

— Forgive caps lock in that last sentence, but it’s a crying shame how – at too many stations – the audition for pay-for-play weekend talkers is the-check-didn’t-bounce. One of the things I do for client stations is coach-up weekend warriors — in hosting fundamentals that are second-nature to us — but not to non-career broadcasters. Results = renewals. Otherwise brokered hosts churn, a management distraction, and upsetting listening habits.

— Occasionally, in markets where I don’t even have a client station, I’m working with lawyers (and real estate agents, financial advisors, foodies, and other ask-the-expert hosts), because nobody at the station is doing airchecks with them.

— No billboard or tacky TV spot can humanize the attorney – and demonstrate the comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation.

Think “sales funnel”


We know how to make the phone ring, specific dance steps. The more callers, the better.

— When lines are full, screeners can choose callers whose dilemma is in the attorney’s lane. If, for instance, the host specializes in Personal Injury (or “Family Law,” translation divorce; or another specialty), calls about real estate transactions are off-topic.

— Do this right, and – before the host can offer – callers will often ask “May I call you in the office on Monday?”

Admittedly, this is an experiment…

…because I am frustrated witnessing all this noisy me-too advertising.

Personal Injury cases are he-said-she-said. So try this, and tell me if it works.

— Sales 101: That first call is Needs Assessment, right? Know the prospect’s pain.

— Yet too many radio reps resemble Herb Tarlek, telling the station’s story. Amoeba-shaped coverage maps and ratings rankers and rate cards all look alike…like Law firm marketing.

— I’m telling any attorney willing to listen to make four words the centerpiece of the marketing message, and they’re the same four words that turn callers into clients for weekend talkers: “Tell me what happened.”

The Free Prize Inside: Podcasts

Lifting weekend calls to repurpose as on-demand audio is digital marketing value-added.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Audacy Adds Two to Mets Broadcasts on WCBS-AM, New York

Audacy announces the addition of Keith Raad and Pat McCarthy to WCBS-AM’s flagship broadcast coverage of New York Mets baseball, beginning with the upcoming 2023 season. Raad will join as play-by-play and color commentator, teaming up with the voice of Mets’ radio, Howie Rose. McCarthy, the son of former Mets announcer Tom McCarthy, will serve as pregame and postgame host for broadcasts along with providing play-by-play for select games. Audacy New York market president Chris Oliviero states, “As we round the bases towards Spring Training, we’re proud to officially welcome Keith Raad and Pat McCarthy to our popular coverage of Mets baseball alongside Mets Hall of Famer Howie Rose. Once again, the Mets offseason has created anticipation and optimism for the 2023 Amazins’ and we’re looking forward to being the audio home for every moment on-air and digitally.”

Industry News

TALKERS News Notes

Through its partnership with BetMGM, Audacy’s BetQL Network will broadcast exclusively from the new BetMGM Sportsbook in Glendale, Arizona this week. The sportsbook is located next to State Farm Stadium, site of this year’s NFL Super Bowl. Audacy president of sports Mike Dee says, “We’re proud to leverage our partnership with our friends at BetMGM to bring sports bettors and our listeners over 50 hours of live, premier audio content – more than any other sports betting network – to get them ready for the biggest game in American sports.”

iHeartPodcasts and Storyglass are launching a new, eight-part podcast series, “False Profits: Hillsong,” a journey that dives into the Hillsong experience – “from Christian rock music to celebrity pastors and famous fans, to global status, enormous wealth, and shocking scandals. This series traces the rise and fall of Hillsong’s founder and peels back the layers of a culture of submission, exploitation, and discrimination.”

Audacy announces that Twin Cities news/talk WCCO-AM raised over $447,000 to benefit Second Harvest Heartland through its “Let’s Kick Hunger Day Radiothon.” The amount raised during the 14th annual radiothon held on February 2 brought the overall fundraising total to over $3.5 million since 2009. Audacy Minneapolis SVP and market manager Jeff Gonsales says, “Year after year, our fans open up their hearts to those in need. Lives are being impacted in significant ways, and we are incredibly grateful. WCCO’s long-standing partnership with Second Harvest Heartland means so much to us and to so many people who are helped by this community effort.”

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Steve Sanchez Moves to Afternoons at KDWN, Las Vegas

Las Vegas talk radio host Steve Sanchez moves from the early evening daypart at Audacy’s news/talk KDWN-AM to afternoon drive beginning Monday (2/6). He moves from host of the 6:00 pm to 8:00 pm show to the 3:00 pm to 6:00 pm slot currently held by Westwood One talk host Mark Levin. Sanchez says, “It is a thrill to be dominating my daypart in the format and I feel my audience growing exponentially right now. It’s a pleasure serving the Las Vegas market with the legendary station KDWN as my flagship.”

Industry News

Stan Norfleet Joins Sports Talk KBME-AM, Houston

iHeartMedia Houston announces that Stan Norfleet is joining KBME-AM, Houston “Sportstalk 790” as co-host of the 10:00 am to 12:00 noon program “Next Up with Stan Norfleet & Chris Gordy” beginning February 13. He takes over for ND Kalu who is leaving broadcasting to focus on his growing real estate business. Norfleet was an NFL prospect who played football at the University of Virginia and Texas Southern University. Norfleet worked for the Houston Texans and the Houston Rockets before transitioning into broadcasting as a host, analyst, and sideline reporter. iHeartMedia Houston director of AM programming Bryan Erickson says, “Stan brings amazing passion to everything he does. He has strong local ties and we’re thrilled to add him to the team.” Norfleet comments, “It is a tremendous blessing and honor to join the renowned iHeartMedia Houston family. I have long been a fan and avid listener of ‘Sportstalk 790’ and respect the history and contributions of its personalities. My affinity for Space City spans nearly two decades and I look forward to connecting with old friends and new listeners in the market.”

Industry News

Clyde Bass to Lead iHeartMedia’s New Texas/Arkansas Area

iHeartMedia names Clyde Bass area president for its newly formed Texas/Arkansas Area. The region consists of more than 48 stations across 10 markets. Bass is responsible for all operations in Beaumont, Waco, Bryan, McAllen and Corpus Christi, Texas and Fayetteville, Fort Smith and Little Rock, Arkansas, along with Wichita, Kansas and Springfield, Missouri. iHeartMedia division president Nick Gnau says, “I am so excited to add Clyde’s leadership to an already strong cluster of markets in Texas. Clyde’s passion for our industry, his knowledge of our products and the success he has shown through many roles with iHeartMedia make him the perfect fit to lead this newly formed Area. I look forward to seeing these areas continue to succeed as one.” Bass most recently led the Arkansas Area. He comments, “It’s been my honor to be involved for the last 10 years with some of the legendary stations that I grew up listening to here in Arkansas, and now to be reunited as area president with the team in Texas makes me even more energized over what iHeartMedia provides to advertisers and listeners.”

Industry News

TALKERS News Notes

iHeartMedia, Inc. announces that it will report its financial results for the fourth quarter of 2022 and the full year on February 28. The company will also conduct a conference call at 4:30 pm to discuss its financial results and business outlook. A live audio webcast of the call will be available on the Investors homepage of iHeartMedia’s website.

FOX Sports Radio unveils its plans for its 23rd annual Super Week coverage that begins Monday (2/6). Its sports talk programming will emanate from Arizona during the week, with “The Dan Patrick Show” originating from Scottsdale Stadium, “The Herd with Colin Cowherd” live from State Farm Stadium (2/9-10), and the rest of its lineup broadcasting from Radio Row at the Phoenix Convention Center.

SiriusXM is also broadcasting from Arizona during Super Week and will also broadcast the game itself, with subscribers able to hear the Kansas City Chiefs team broadcast, the Philadelphia Eagles team broadcast, the Westwood One national radio broadcast and a Spanish-language broadcast. SiriusXM NFL Radio hosts will broadcast during the week from Radio Row at the Phoenix Convention Center.

Industry Views

Is Eliminating AM Radio from EVs a Serious Threat to Talk Radio?

An in-depth article by automotive writer Dale Buss published today (2/2) in Forbes is adding volume to radio industry chatter about the seemingly ominous trend toward elimination of AM radio from the dashboard of electric cars based on the premise that the already-static-sensitive band’s listenability would be obliterated by these vehicles’ intense electromagnetic fields. The article titled, EV Makers Are Eliminating AM Radio, Infringing On Iconic Medium, quotes TALKERS founder Michael Harrison who also contributed to some of the piece’s “background” information and premises. In the article, Harrison supports the observation that the sale of EVs constitutes a small fraction of the current automotive marketplace and it will be years before they achieve a critical mass to impact the health of AM radio. In the meantime, Harrison asserted at this morning’s meeting of the TALKERS editorial board, “There are far more immediate existential threats to AM radio, not to mention FM radio, with which the broadcasting industry must contend.” He points out, “Relevance and identity! AM radio being dumped from dashboards is an innocuous thing to worry about. FM radio will be dumped from the dashboard as well… the entire idea of a radio-exclusive appliance is on the verge of obsolescence… and we’re not just talking about electric vehicles – we’re talking about all vehicles! We’re faced with an all-encompassing computer system at the fingertips and voice control of the driver and passengers.” Harrison continues, “In the meantime, today’s media consumers are savvy enough to know how to find their entertainment and information brands via the combination of Bluetooth and smartphone. Thus, the challenge facing both AM and FM radio – two increasingly irrelevant designations – is to maintain the importance, distinguishability and brand of the medium itself – R-A-D-I-O – and not let it get lost in an endless ocean of options available to the potential audience.” Read the Forbes piece here.

Industry News

“The Kalb Report” to Get NYFestivals Lifetime Achievement Award

New York Festivals Television & Film Awards/Radio Awards announces that it is honoring “The Kalb Report,” the public broadcasting series hosted by journalist Marvin Kalb, with the 2023 Lifetime Achievement Award to be presented at the Storytellers Gala on April 18. New York Festivals says this award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas.

Industry News

Urban One Rebrands Digital Platform

The company announces the relaunch of iONE Digital, formerly known as Interactive One. Urban One says, “iOne Digital’s dynamic portfolio of media brands deliver entertaining, engaging, culturally and socially aware original content from a fresh perspective connecting with over 24 million unique monthly visitors. This year, Urban One has rallied around the relaunch of the iONE Digital brand to integrate and maximize synergies across the digital portfolio fully. The relaunch brings a fresh perspective and bold storytelling serving the needs of a diverse audience while continuing to illuminate Black voices.” Chief executive officer Alfred C. Liggins III says, “For over 42 years, Urban One has understood the need for Diversity, Equity, and Inclusion, especially in sharing our varied experiences. We are proud to be a leader with the largest African American footprint in the media space. As the needs and concerns constantly evolve, we are dedicated to helping brands understand, connect, and best translate to Black and Brown communities. In our next iteration, iONE Digital will continue to be a catalytic force in media.” The company says, “iOne Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment. The iONE portfolio is comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8; plus the social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire… Looking to the future, iONE Digital has also immersed their visual identity into the world of audio and podcasting by conceptualizing a ‘video first’ approach centered around the amplification of the all-new Urban One Podcast Network – a platform which iONE helps to fuel by bringing a wide range of podcasts to life.”

Industry News

SiriusXM 2022 Q4 Revenue Flat; 2022 Up 4% Over 2021

SiriusXM reports results from the fourth quarter of 2022 as well as the year in full. For Q4, revenue was $2.28 billion, flat compared to the same period in 2021. For the full year of 2022, revenue was $9.0 billion, an increase of 4% over the full year of 2021. The company ended 2022 with 32.4 million self-pay subscribers, an increase of 348,000 for the year, aided by a growing base of streaming-only subscribers. Net income for Q4 of 2022 was $365 million, up from the $318 million posted in Q4 of 2021. For the year, net income was $1.2 billion, down from the $1.3 billion reported in 2021. CEO Jennifer Witz says, “2022 was a strong year for SiriusXM, as we continued to focus on bringing consumers the best in audio entertainment both in-car and on the go, reaching record high revenue and record low churn. Our strong operating and financial performance in 2022 are a testament to our resilient business model and growing contribution from streaming, which helped us deliver 348,000 net new self-pay subscribers. In 2023, we expect SiriusXM to deliver strong operating performance and generate significant cash, even as we face a challenging economic environment and continue to make material investments in our technology infrastructure.”

Industry News

TALKERS News Notes

Cumulus Media Inc. will report its fourth quarter 2022 and full-year operating results at 8:00 am ET on February 23. It will host a conference call at 8:30 am ET that day.

The nationally syndicated “America Tonight with Kate Delaney” adds Alpha Media’s WJNT-AM/W245AH, Jackson, Mississippi to its program schedule in the 1:00 pm to 12:00 midnight slot; and Ingstad Brothers Broadcasting’s KNUJ-AM/K247CU, New Ulm, Minnesota delayed to the 5:00 – 5:30 am slot.

SiriusXM adds “The Business Briefing” program hosted by Janet Alvarez to the program schedule on the Business Radio channel airing weekdays live at 9:00 am ET. Alvarez is the executive editor at WiseBread, and is a CNBC and Telemundo contributor.

Industry News

KOH, Reno PD and Host Dan Mason Retires

After a career spanning 49 years, Dan Mason retires from the industry and his position at program director and afternoon host at Cumulus Media’s KOH, Reno. Mason has programmed KOH for the past 28 years, during which the station’s achieved two finalist nominations for the National Association of Broadcasters Marconi Awards. He has also served as vice-chair of the Nevada Emergency Communication Committee that oversees the Emergency Alert System for the state of Nevada. Mason launched his career in 1974 at WLRC-FM in Whitehall, Michigan. Cumulus Reno VP and market manager Jennifer Odom says, “The day has come to announce my colleague, mentor, and friend Dan Mason’s retirement. His unwavering dedication to KOH for over 28 years, exceptional work ethic, and commitment to excellence have never faltered through any situation. News Talk 780 KOH is the powerhouse it is today because of Dan. Working with Dan has been one of the highlights of my career. We will miss Dan “Mad Dog” Mason immensely and wish him the very best in his retirement.” Mason comments, “It has been an honor to helm this extraordinary radio station for 28 years, but the time has come for someone else to take the mantle. My wife of 42 years is ready for that Alaskan cruise she’s had her eye on!”

Industry News

Talk Radio Host Jay Marvin Dies

Former talk radio host Jay Marvin died on Tuesday (1/31) at age 70, according to a Twitter post from his wife Mary. The cause of death was not revealed. Marvin left the talk radio business in 2010 after a series of health issues – hepatitis and a spinal infection – made it difficult for him to focus on his work. During his career, he hosted programs at WFLA, Tampa; KHOW and KKZN, Denver; and WLS-AM, Chicago; among others. Salem Radio Networks VP news & talk programming Tom Tradup hired Marvin at WLS. He tells TALKERS, “I brought Jay to WLS in Chicago by helping negotiate his way out of a contract he had with Carl Gardner at WTMJ, Milwaukee. We added him 10:00 pm-1:00 am and he was an instant hit, billing himself as “Chicago’s lovable manic-depressive” who championed striking cab drivers and teachers’ unions… so unlike our other conservative hosts at the time. Fans even turned out by the thousands for his annual “JayStock” festivals in Wisconsin. Jay was one in a million.”