Industry News

iHeartMedia Enters into Partnership with Hello Divorce

iHeartMedia and Hello Divorce – a comprehensive online divorce platform built for the mass market – announce a partnership. According to a press release, Hello Divorce combines technology and expert guidance to radically simplify the legal, financial, and emotionalimg complexities of divorce – helping people navigate every stage of the process faster, more affordably, and with far less conflict. Hello Divorce says its service “goes far beyond digitizing forms and redesigns the entire divorce experience with proprietary technology and AI to eliminate costly errors, reduce delays, and remove the bottlenecks that wreak havoc on divorce timelines.” iHeartMedia president of corporate development and ventures Joe Robinson says, “Hello Divorce offers a powerful solution for one of life’s most challenging transitions. This partnership gives them a unique opportunity to connect with people nationwide through our platforms, delivering resources and guidance that can truly make a difference.”

Industry News

TALKERS News Notes

Petrowich Joins WYPR. Baltimore Public Media’s WYPR announces that journalist Sarah Petrowich joins the organization’s news team. She previously served with Delaware Public Media. BPM chief of content Danyell Irby says, “It is more crucial now than ever that we continue to hold public officials accountable and provide in-depth reporting on decisions made in Annapolis that affect our daily lives. I am excited that Sarah will bring that needed journalism excellence and ethical reporting to the WYPR news team.”

WJCT Brings Back Health Show. WJCT Public Media in Jacksonville, Florida is brining its flagship health program and podcast “What’s Health Got To Do With It?” back for a fifth season, beginning September 27. The show, hosted by Dr. Joe Sirven, airs on WMFE, Orlando; WMFV, The Villages; WGCU, Fort Myers; WUFT, Gainesville; and WQCS, Treasure Coast.

Industry News

Yesterday’s Top News/Talk Media Stories (9/23)

The most discussed stories yesterday (9/23) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Trump’s UN Address
    2. Gaza War / Russia-Ukraine War
    3. Kimmel Returns to ABC
    4. Dem Wins AZ U.S. House Special Election
    5. Tylenol-Autism Controversy
Industry News

Skyview Promotes Two to Directors

Skyview Networks promotes two to director positions within its finance and business development/communications departments. Ethan Aragon is named senior executive director,img insights. Aragon joined Skyview in 2014, and Skyview says he has “built a reputation among his colleagues and our clients as a highly analytical contributor, whose insights support the sales team, our advertisers, and our networks.” At the same time, Heather Baumanis is promoted to executive director, business development and communications. In this role, she’ll support Skyview’s business portfolio of sports partnerships and maintain and contribute to new and existing client relationships while leading the company’s internal, external, and corporate branding initiatives.

Industry News

Fellman Joins Civic Media News Department

imgWisconsin media firm Civic Media announces that Connie Fellman joins its Green Bay operations to serve as news reporter based out of the studios of its classic hits WGBW-FM. Fellman is an Emmy-winning journalist who previously served as anchor, reporter, writer, and producer at Green Bay television stations WFRV-TV, WLUK-TV, and WGBA-TV. She says, “I’m thrilled to be joining the Civic Media news team. Covering local news isn’t just a job – it’s a chance to be the voice of the community, to tell the stories that matter, and to keep people informed right here in Green Bay.”

Industry News

TALKERS News Notes

RTDNA Names Emcees for Murrow Awards Ceremony. The Radio Television Digital News Association announces the emcees for the 2025 Edward R. Murrow Awards Gala will be Adriana Diaz of “CBS Mornings Plus,” José Díaz-Balart of “NBC Nightly News,” Steve Inskeep of NPR, Donie O’Sullivan of CNN, Deborah Roberts of ABC News, and Yasmin Vossoughian of NBC News. The Murrow Awards Gala will be held October13 at Gotham Hall in New York City. RTDNA president Dan Shelley says, “These outstanding journalists are perfect choices to bestow one of the most prestigious journalism awards on this year’s deserving national Edward R. Murrow Award winners. Each embodies Murrow’s admonition to serve the public by seeking to report the truth, something particularly necessary in our current times.”

Deadline for LAUNCH Mentorship is 9/29. Mentoring and Inspiring Women in Radio, Inc and the National Association of Broadcasters Leadership Foundation remind candidates there is one week left to apply for the 2025 LAUNCH Mentorship Program for emerging female talent in radio with a focus on engineering, audio production, and technical operations. The year-long mentorship pairs a rising professional with a seasoned industry leader for one-on-one coaching and deep exposure to the technical side of broadcasting. The deadline is September 29.  You can apply here.

Industry News

Yesterday’s Top News/Talk Media Stories (9/22)

The most discussed stories yesterday (9/22) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Tylenol-Autism Report
    2. SCOTUS OKs Trump FTC Firing
    3. Kimmel to Return to ABC
    4. Trump at UN
    5. Bondi Instructed to Prosecute Political Adversaries
Industry News

WTOP Reporter Jeff Clabaugh Dies at 63

imgWTOP, Washington is announcing that its business reporter Jeff Clabaugh died last Thursday at the age of 63 after a yearlong battle with cancer. WTOP says that Clabaugh, “whose steady-paced voiceconversationally delivered money news to the D.C. region for three decades,” was “a master of consumer business news” who “gave reports twice an hour on WTOP’s airwaves and wrote punchy, popular stories for WTOP.com.” WTOP director of news and programming Julia Ziegler wrote to the staff, “Jeff Clabaugh made WTOP’s Business Reports what they are today. His work ethic was incredible. And his voice was so smooth. He was one of the best storytellers in the WTOP newsroom.” Read the WTOP story here.

Industry News

Top News/Talk Media Stories Over the Weekend (9/20-21)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Charlie Kirk Memorial
2. The Economy / Fed Rate Cut / Record Dow
3. Kimmel Cancelled / Disney-FCC Controversy
4. Homan Investigation Revealed
5. Canada, UK & Australia Recognize Palestine

Industry News

KYW, Philadelphia Celebrates 60 Years as News Outlet

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Audacy’s KYW Newsradio celebrated its 60th anniversary at Philadelphia’s Bellevue Hotel on September 17. The event was a highlight of the station’s year-long celebrations, including events and on-air programs throughout 2025. The company says the gala marks six decades since the station adopted its all-news format in September 1965 and honors KYW’s enduring legacy as a trusted source for breaking news, traffic, weather and local service journalism. Audacy SVP and market manager David Yadgaroff says, “This celebration is the perfect opportunity to bring together the people who have made KYW Newsradio what it is today – clients, partners, community leaders, station friends, staff and alumni. When you’re a part of an institution that has been the constant voice of a city for six decades, you feel the weight and honor of that history every day. It’s a tribute to all those who have contributed to the station, devoted their lives to telling the story of the Delaware Valley, and built the trust we hold with our community.”

Industry News

“98.9 WORD” to Present Republican Candidates Debate

Audacy’s WYRD, Greenville, South Carolina “News/Talk 98.9 WORD” is partnering with the Fourth District Republican Club to host a candidates debate on October 16. The three Republican candidates for the Southing Carolina Senate District 12 seat – Justin Bradley, Lee Bright and Hope Blackley – will take part in the 90-minute debate in which WORD hosts Joey Hudson and Bill Frady will moderate the debate. Audacy South Carolina operations manager Mark Hendrix says, “This debate will give our listeners and the community a chance to hear directly from the candidates, understand their positions, and make informed decisions as election day approaches.”

Industry News

Skyview Networks Promotes Four Executives

Skyview Networks president & CEO Steve Jones announces executive promotions that include Andrew Kalb being elevates to EVP, business development and communications; Clayton Nix rising to EVP, finance; Aaron Mellis promoted to SVP, technology; and Renee Smith taking on the SVP, corporate affairs role.

Industry News

NPR Shows Remain Atop Triton Podcast Ranker for August

Triton Digital releases its Top U.S. Podcasts ranker for the month of August and NPR’s “NPR News Now”img and “Up First” stayed in the #1 and #2 spots, respectively. News/talk radio related shows of note include Cumulus Podcast Network’s “VINCE” rising two places to #11 and iHeart Audience Network’s “Armstrong & Getty On Demand” climbs two places to #22. The ranker is based on weekly average downloads for participating publishers.  See the complete ranker here.

Industry News

Top News/Talk Media Stories This Past Week (September 15-19, 2025)

Here are the most talked about stories of the past week (9/15-19) on news/talk radio and related talk media according to TALKERS:

Stories

1. Kirk Slaying Aftermath / Public Figure Safety Fears
2. ABC Suspends Kimmel / First Amendment Issues
3. The Economy / Fed Rate Cut
4. Trump Visits UK
5. Israel’s Gaza City Takeover
6. Trump Sues NYTimes
7. ICE Raids / Guard to Memphis
8. Russian Incursion into NATO Airspace
9. Lisa Cook Case
10.Robert Redford Dies

People

1. Donald Trump
2. Charlie Kirk
3. Pam Bondi / Stephen Miller / JD Vance
4. Jimmy Kimmel
5. Barack Obama
6. Jerome Powell
7. Benjamin Netanyahu
8. Vladimir Putin
9. Lisa Cook
10. Robert Redford

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News Sarugami

Megyn Kelly to Host Today’s Charlie Kirk Show

imgSalem Radio Network announces that Megyn Kelly is hosting “The Charlie Kirk Show” today (9/17). This week, guest hosts have included Vice President JD Vance and Glenn Beck. It appears SRN will continue to present more high-profile talk media personalities as guest host of the show. Additionally, Salem Radio Network will provide live coverage of the Charlie Kirk Memorial Service from State Farm Stadium in Glendale, Arizona this Sunday, anchored by SRN’s White House correspondent Greg Clugston.

Industry News

“The World of Phil Hendrie” Joins iHeartPodcasts

Premiere Networks and radio & podcast personality, writer and actor Phil Hendrie announce a partnership to bring the long-running podcast, “The World of Phil Hendrie,” to iHeartPodcasts. The 30-minute program will continue to be available Monday through Friday on iHeartRadio. “I’m just so excited to be reunited with Premiere and Julie Talbott. Even Bobby Dooley is happy! I’m excited to work with the incredible team at iHeartPodcasts and bring our unique world to an even wider audience.”

Industry News

WSSP, Milwaukee Announces New Local Shows

Audacy’s sports talk WSSP/WXSS-HD2, Milwaukee “The Fan” is announcing a new program lineup full of local shows. The new lineup includes Trevor Thomas and Josh Albrecht co-hosting “Inside Wisconsinimg Sports” from 6:00 am to 9:00 am, “Nine2Noon” hosted by John  Kuhn and Ramie Makhlouf, “The Mason Crosby Show” with Mitch Thunder Nelles from 12:00 noon to 2:00 pm, and “Wisconsin Sports Daily,” hosted Steve “Sparky” Fifer remaining in PM drive. Audacy Wisconsin SVP Jason Bjorson says, “As we celebrate the station’s 20th anniversary, we wanted to match our listeners’ passion by assembling the dream team here at ‘The Fan.’ With legendary names and two former Green Bay Packers players on our roster, we are going full-throttle. We’re excited to bring our fans the best talent in the market and give them the most entertaining sports coverage Wisconsin has to offer.”

Industry News

Yesterday’s Top News/Talk Media Stories (9/17)

The most discussed stories yesterday (9/17) on news/talk radio and related talk media according to TALKERS research:

1. ABC Suspends Kimmel Show
2. Politicians’ & Media Personalities’ Safety Fears
3. Fed Cuts Interest Rates by a Quarter Percent
4. Trump Visits the UK
5. Israel’s Gaza City Takeover

Industry News Sarugami

Glenn Beck to Host Charlie Kirk Show Today

Premiere Networks nationally syndicated talk host Glenn Beck will host “The Charlie Kirk Show” on the Salem Radio Network today (9/17). According to SRN, Turning Point USA arranged for Glenn Beck to act asimg guest host because he specifically asked for the honor, so he can share his thoughts and remembrances on the passing of his personal friend.  SRN adds, “We have received permission from Premiere Networks to allow Glenn to do this, even though he may be on a competing station in some radio markets.  This is one of those rare times where competitors unite for the common good. We wanted our stations to know this special broadcast has been approved. It promises to be memorable radio.” SRN says other major stars will fill in during the coming days. Vice President JD Vance guest-hosted live from The White House on Monday and Tuesday’s show was hosted by Matt Walsh, Michael Knowles and Ben Shapiro.

Industry Views Sarugami

When AI Fools the Host: Mistake, Missed Opportunity, or Legal Minefield?

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgCharlie Kirk’s tragic assassination shook the talk radio world. Emotions were raw, and broadcasters across the spectrum tried to capture that moment for their audiences. Charles Heller of KVOI in Tucson shared in these pages yesterday (9/16) how he, in that haze of grief, played what he thought were tribute songs by Ed Sheeran and Adele. Only later did he realize they were AI-generated.

Heller deserves credit for admitting his mistake. Many would have quietly moved on, but he turned the incident into a public reflection on accuracy and the challenges of this new AI age. That honesty does not weaken him – it underscores his credibility. Audiences trust the host who owns a mistake more than the one who hides it. In this business, candor is currency.

Still, the programmer in me sees an on-air opportunity. Imagine a segment called “AI or Authentic?” – play generated songs alongside real ones and invite the audience to decide. It could be informative and fun: interactive, funny, and a perfect spotlight on the very problem that fooled him. I’m sure there are folks out there who have already done this.

Here’s where the lawyer in me speaks up. Falling for a convincing fake is a mistake, not malice. For public figures like Adele or Sheeran, defamation requires proof that a host knew something was false or acted recklessly. A one-off error doesn’t reach that bar.

But liability doesn’t end there. Misattribution can raise right-of-publicity concerns. Saying Adele recorded a song she didn’t isn’t defamatory – but it can still be an unauthorized use of her persona. Intent doesn’t always matter. The safer route is clear labeling: “This may be AI.”

For those of us behind the glass, the lesson is simple: mistakes happen. But doubling down without context? That’s how little errors become legal problems. The law is forgiving of a slip in judgment. It is less forgiving if the same content is repackaged as fact without transparency.

Heller’s story isn’t embarrassing – it’s instructive. In the AI era, every broadcaster faces the same challenge: how to verify what feels authentic. The answer isn’t to shy away from the technology. It’s to make sure you control the punchline – not the algorithm.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at staging.talkers.com/.

Industry News

Legendary WISM, Madison Jocks Hold Reunion

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On September 12, WISM, Madison, Wisconsin alumni and friends of WISM gathered for a reunion to remember the legendary CHR outlet. Organizers say that at each reunion they present a roundtable discussion and this year’s topics were: 1) How and when did you get into radio?; 2) Who opened doors for you and who were your mentors?; and 3) What are you listening to today? Pictured above are (from l-r): Bob Lewin, Tara Icke, Pat Martin, Len Mattioli, Mike Major, Wayne Wallace, Dale Ganske, Pat O’Neill, Ted Waldbillig, Tony Waitekus, Kipper McGee, Jonathan Little, and Rockin’ Robb Steele.

Industry News

Skyview Networks Promotes Two

Skyview Networks promotes Kristin Krahl and Howard Davis to the new roles of vice president, revenue and performance strategy. Skyview says this announcement reflects the evolving structure of their sales organization. “Kristin, Howard and Patrick Cannon, SVP, sales operations, will help guide our sales team as a unified leadership group. Patrick has been a steady hand throughout this period of transition, providing consistent support and leadership toward our goals. Together, the three will continue to shape our strategy, execution, and performance across the sales organization.”

Industry News

Yesterday’s Top News/Talk Media Stories (9/16)

The most discussed stories yesterday (9/16) on news/talk radio and related talk media according to TALKERS research:

1. Kirk Slaying Aftermath / Patel Testimony
2. The Economy / Tariffs / Fed Rate Cut
3. Trump Sues NYTimes
4. Trump UK Trip
5. Robert Redford Dies

Industry Views

An Attack on One Is an Attack on All: Why the Radio Industry Must Respond

By Larry O’Connor
Talk Radio Host
WMAL-FM, Washington, DC

imgIn the wake of Charlie Kirk’s murder, one would expect every company that owns a talk radio station, every network that syndicates conservative voices, and every corporation that employs talk radio hosts to issue a unified statement of defiance. This was not just an attack on Charlie; it was an attack on the entire industry of talk radio, on the free exchange of ideas, and on the First Amendment itself. Yet, shockingly, most of these companies have remained silent. That silence is unacceptable. At a moment like this, the industry should stand shoulder to shoulder and declare to the world: we will not be intimidated, we will not be silenced, and we will never abandon the microphone.

 

We Will Not Be Silenced

The news of Charlie Kirk’s brutal murder has shaken us to our core. For those of us behind a microphone each day, it was not just an attack on a friend, a colleague, or a leader – it was an attack on our entire industry, our movement, and the very principle of free speech.

Charlie was more than a conservative activist. He was a broadcaster, a communicator, a man who understood the power of radio and its unmatched ability to reach Americans where they live, work, and drive. He embraced our medium because he knew it could bypass the gatekeepers and speak truth directly to millions. And for that reason – because he was effective, fearless, and unrelenting – he was targeted.

Let’s be clear: this was not random violence. This was political violence. It was meant to silence a voice. And in silencing that voice, it was meant to intimidate the rest of us. To scare us into pulling our punches. To warn us that telling the truth has consequences.

Well, here’s the truth: we will not be intimidated, and we will not be silenced.

Conservative talk radio is the last truly free public square in America. We don’t answer to corporate boardrooms in New York or Silicon Valley. We answer to our listeners – the American people. Every morning and every afternoon, millions tune in because they know they will hear what the mainstream media refuses to cover. They come to us because they trust us to tell it straight. And if anyone thinks the murder of Charlie Kirk is going to drive us off the airwaves, they don’t understand who we are.

The history of talk radio is the history of resilience. From Rush Limbaugh to Charlie Kirk, our voices have endured smear campaigns, advertiser boycotts, government threats, and now, tragically, deadly violence. Yet every time they try to shut us down, we come back stronger. Every time they think they’ve broken us, our audience grows.

Charlie’s death is a wound, but it is also a call to arms – not with weapons, but with words. Words of truth. Words of conviction. Words that cannot be cancelled, cannot be censored, and cannot be silenced by fear.

As an industry, we stand together today. Whether you broadcast from a major market station or a small-town affiliate, whether your show runs nationally or locally, we are united. Charlie’s microphone may have been forced into silence, but ours will burn brighter because of it. We will carry his message, his courage, and his relentless pursuit of truth forward.

To Charlie’s family, we grieve with you. To our listeners, we stand with you. And to those who think violence can silence ideas: you are wrong. The ideas of liberty, faith, and American exceptionalism will ring louder than ever.

Charlie Kirk is gone, but the cause he championed lives on. His voice echoes in every one of ours. And we will keep talking. We will keep broadcasting. We will keep fighting – together.

Because in the end, freedom always wins.

Larry OConnor is the morning drive host at Cumulus Media’s WMAL-FM, Washington, DC. He can be emailed at stagerightblogger@gmail.com.

Industry Views

Won’t Get Fooled Again (Hopefully)

By Charles Heller
Talk Host / Account Executive
KVOI, Tucson

imgGrief for the loss of Charlie Kirk is palpable around the world. Broadcasters who interviewed him or had anything to do with the Turning Point organization were deeply touched by his tragic death.

Sunday, I played a tribute song to Charlie Kirk that I thought was by English singer/songwriter Ed Sheeran. Later I played one supposedly by Adelle. It seemed rather strange that they could produce and publish songs in three days, but I could find no evidence on YouTube that they were artificially generated. I should have looked a little further in my research before I stated on air that the songs were authentic. How can I be in talk radio for 27 years, be 68, and that naïve?

The fact is that I wanted to believe it was true. I overcame cognitive dissonance by wanting to believe that these two great artists would do tributes to someone I hold in high esteem. On reflection, I should have thought about the likelihood that either of them would write such songs…

In putting these thoughts to paper (electrons, anyway…) I found dozens of tribute songs to Charlie Kirk from many famous voices, and now I notice that most of them are “generated content.” That really made me re-evaluate my method of bringing facts to the audience, a job I feel as a calling as much as a profession. It forces me to question the authenticity of everything I bring to the microphone. My desire to believe that those songs were real, overcame my natural skepticism. I lost, as they say in self-defense instruction, “situational awareness.” (I’ve been a state certified CCW instructor for 31 years.)

I came to radio through print journalism, having run my high school newspaper as managing editor (The Lane Warrior) with a circulation of 5,000. We printed it in house too, back when it was still done hot type. The Chicago Tribune sponsored my Junior Achievement Company, and my associations there got me a job. I spent time in the newsroom while still in high school, learning a lot about how a real paper is made. They cared a lot about accuracy, and it stuck with me. I used to smoke my pipe at the city desk with Clarence Paige. (Wow have things changed…)

Fast-forward 50 years, and now I sit behind the microphone of four talk radio programs on KVOI, engineering and hosting by myself, alone in the building with the exception of my broadcast dog, Charger. It’s an awesome responsibility, bringing infotainment to an audience, but the age of AI now causes me to ask, is everything I put out, correct? I’ve said on air for a long time, “I don’t need to be right, but need to be correct.” Am I alone in this concern for accuracy? Give me your thoughts, please.

Charles Heller is in his 27th year on air, hosting “Swap Shop,” “Liberty Watch,” “America Armed & Free,” and “America’s Fabric,” on Bustos Media’s KVOI-AM, Tucson. During the week he is a seller, producing his own spots. Charger is a seven-year-old rescue from the Humane Society who prefers AM Radio. He’d especially like to communicate with people who do other swap type shows. charles@libertywatchradio.com

Industry News

Clay Travis and Buck Sexton Celebrate Four Years on WOR

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Pictured above are Premiere Networks nationally syndicated personalities Clay Travis (left) and Buck Sexton (right) celebrating four years together as a radio team at their flagship station, WOR, New York with WOR’s midday personality Mark Simone (center).

Industry News

Yesterday’s Top News/Talk Media Stories (9/15)

The most discussed stories yesterday (9/15) on news/talk radio and related talk media according to TALKERS research:

1. Kirk Slaying Aftermath / Vance Threaten Left-Wing Organizations
2. ICE Raids / Guard to Memphis
3. The Economy / Tariffs / Fed Rate Cut
4. Israel Begins Gaza City Takeover
5. U.S. Hits Venezuelan Drug Boat

Industry News

JD Vance to Host Today’s Charlie Kirk Show

imgSalem Media Group announces that to honor Salem Radio Network talk host Charlie Kirk, Vice President JD Vance is guest hosting “The Charlie Kirk Show” today (9/15) at 12:00 noon ET. This special broadcast live from The White House will air on the Salem Radio Network and will be simulcast on Salem News Channel. Vice President Vance tweeted on Sunday, “I will have the honor of hosting the Charlie Kirk Show. Please join me as I pay tribute to my friend.” Salem Radio Network VP/news & talk programming Tom Tradup says, “The Vice President and Second Lady Usha Vance flew to Phoenix to be with the Kirk family immediately following last Wednesday’s assassination, and they also flew Charlie’s coffin home from Utah on Air Force Two.”

Industry Views

The Opportunity Before Radio: Boldness with Balance

imgIn an opinion piece for TALKERS, radio pro Erik Cudd writes, “In such a time as this, because radio is the medium I know best and love most, I write this appeal to those influential in news/talk. My hope is that you will step forward once again as the architects and innovators you have always been and raise a rallying cry for this unique moment. The freedoms and ambitions that make the format so vital also create challenges. By design, it invites sharp opinions, spirited disagreement, and cultural edge. Those qualities are its strengths. But in our current climate, they also carry the risk of drifting into tribalism and rhetoric that can spill over into something more dangerous. This is not an implication that I believe news/talk is responsible for the death of Charlie Kirk. I would like to be crystal clear. What I am saying is that a perfect storm has been gathering for many years, and no one can deny the polarized, charged landscape we now inhabit. And that storm is not radio’s sole responsibility.” Read Erik Cudd’s entire piece here.

Industry Views

Monday Memo: Stakeholder Whispering

By Holland Cooke
Consultant

imgRadio programmers and sales managers know the drill: The GM drops an idea, a client makes a request, or a listener offers feedback – and the reflex is to jump straight into execution. But what if the real opportunity lies not in what’s asked for, but in what’s actually needed?

That’s the premise of Bill Shander’s new book, Stakeholder Whispering: Uncover What People Need Before Doing What They Ask (Wiley, 2025). Though written for a broad business audience, its lessons resonate in broadcasting, where competing priorities and fast-moving decisions are the norm.

Shander reckons that traditional “stakeholder management” sounds paternal – corralling people to fit our plans. Instead, “stakeholder engagement,” gives them a seat at the table. This “whispering” is a deeper, two-way collaboration where probing questions and active listening uncover hidden needs and surface better solutions.

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For broadcasters, this can be transformative. Consider sales. If an advertiser wants “a morning drive schedule,” a reflexive seller builds a package and fires back a rate card. But a whisperer pauses and asks: Why morning drive? Who exactly are you trying to reach? What outcome would make this buy successful for you? The conversation shifts from spots and cost to outcomes and value.

Programming is no different. Listeners may say they “want more music” or “less negativity” from talk radio. Whispering means listening past the literal request to the sentiment beneath. Is it about mood, pace, or trust? The host or PD who engages at that level isn’t surrendering control – they’re co-creating an experience listeners feel invested in.

The book also emphasizes “loss aversion” – the tendency to resist change for fear of losing control. Whispering reduces defensiveness by letting stakeholders feel ownership of solutions. In a station environment, that might mean involving talent in shaping format tweaks, or framing sales proposals as shared discoveries rather than dictates.

Stakeholder whispering is a reminder to slow down, listen more deeply, and help others articulate what they really need. For radio, it may be the difference between just checking a box and creating lasting value on both sides of the mic.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

“The Fan” and Jomboy Media Partner for Yankees Show

imgAudacy’s WFAN, New York enters into a strategic partnership with creator-led digital sports media company Jomboy Media to air the “Talkin’ Yanks” show each Saturday at 2:00 pm ET. Audacy chief business officerand New York market president Chris Oliviero says, “WFAN and Jomboy Media both are committed to bringing Yankees fans the most relevant and engaging content of their favorite team whenever and wherever they want to consume it. Together, the combined influence and reach of both brands will elevate the experience for the pinstripe faithful and shine an even greater spotlight on New York’s all-time pastime, baseball.”

Industry News

Penn State to Shutter Non-Com WPSU-FM

According to a report at TribLive.com, Penn State will shut down its public radio station, WPSU-FM at the end of the 2025-26 academic year. The report says trustees voted against a proposal to transfer its operating assets to public radio WHYY-FM, Philadelphia. WPSU has depended on annual subsidies of atimg least $3.4 million from the university to operate the station. TribLive reports, “Penn State officials said they proposed transferring the operating assets of WPSU to WHYY and provide a $17 million subsidy structured to decrease over five years, to give WHYY an opportunity to help WPSU reach a financial break-even point and continue broadcasting across central Pennsylvania.” That proposal was not accepted by the trustees. See the TribLive story here.