Industry News

Dan Shelley Retires as RTDNA President and CEO

Journalist Dan Shelley is officially stepping down as president and CEO of the Radio Television Digitalimg News Association and he penned a great good-bye letter that’s available on the RTDNA site. You can read it here. It’s worth a read as he tells a funny story from his first job as an anchor and reporter at KTTS-AM/FM, Springfield, Missouri, plus a number of interesting tidbits from his long career.

Industry News

Broadcasters Foundation Seeks Donations on Giving Tuesday

The Broadcasters Foundation of America is seeking donations to help colleagues in need during tomorrow’s Giving Tuesday campaign. BFoA president Tim McCarthy says, “Requests for aid continue toimg come in every week, and we have to keep up with the demand. We cannot turn our backs on our colleagues who have worked at their local station and are now in desperate need of our help. We ask everyone in radio and television to come together to help our colleagues.” Giving Tuesday donations can be made here. For more information about the Broadcasters Foundation, including how to apply for aid or make a donation, visit www.broadcastersfoundation.org, or contact 212-373-8250 or info@thebfoa.org.

Industry News

NRG Media Selling Nebraska Stations

NGR Media LLC announces the sale of six of its stations in Nebraska to local operator Usher Media LLC. The signals are: news/talk KGFW-AM, CHR KQKY-FM, country KRNY-FM, and translator K241CN-FX, Kearney; classic rock KROR-FM, Hastings; and adult hits KSYZ-FM, Grand Island. NRG CEO Mary Quass says, “We’re pleased to announce the sale of our 6 radio stations in Central Nebraska to Usher Media LLC, a respected local broadcaster. It’s been a privilege to serve this community with an exceptional team whose passion and commitment have made these stations a vital voice in the Kearney, Hastings and Grand Island markets. We are confident that Usher Media will build on that foundation and continue to serve listeners, advertisers, and the community with excellence.” Usher Media chief Alan Usher comments, “We are excited to announce the acquisition of six radio stations in Central Nebraska. As a locally owned and operated organization, raised in the Tri-Cities, this strategic move underscores our commitment to expanding our media presence while staying deeply connected to our roots. We are committed to being a community leader, championing local projects, and driving community growth. We look forward to providing comprehensive local news, weather, and sports coverage while fostering a vibrant and thriving community for all.”

Industry News

Connoisseur Media to Sell Four More Radio Stations

Connoisseur Media announces it has entered into an agreement to sell its Luverne, Minnesota and Madison, South Dakota radio stations to two Christensen Broadcast entities. Christensenimg Broadcasting LUV LLC will acquire KLQL-FM and KQAD-AM in Luverne, and Christensen Broadcast Group, Inc. will acquire KJAM-FM and KJAM-AM in Madison. None of the four stations are talk formatted outlets but the move represents Connoisseur Media’s ongoing commitment to “refining its portfolio and strengthening its presence in priority markets. It aligns with the company’s strategic roadmap established after the September acquisition of Alpha Media.”

Industry News

CORRECTION

Yesterday (11/24), TALKERS reported a story about a caller to a radio station telling the hosts he’d found a dead body near his campsite. We incorrectly reported that the radio station was WBAL-AM, Baltimore. The station he called was, in fact, DC101 in Washington. WBAL simply reported the story. TALKERS regrets the error.

Industry News

Monday Memo: Gobble Gobble

By Holland Cooke
Consultant

imgRunning a successful radio station, hosting a show, or producing a podcast is a lot like hosting Thanksgiving dinner. You need a plan. You need to deliver something satisfying to a crowd with varying tastes. And most of all – if you get it right – you’ll have leftovers you can turn into even more value long after the main event.

The Menu is the Strategy. You don’t just “wing it” on Thanksgiving. Same goes for your content. Who are you serving? What do they expect? Your content calendar is your shopping list. Your team is your kitchen crew. And if you’re still deciding what’s on the menu the morning of, don’t expect rave reviews.

Timing is the Secret Sauce. Get the turkey in too late, and the sides suffer. Hit “record” without a clear rundown, and the show flounders. Publish an episode at the wrong time? Lost in the noise. Stations, shows, and podcasts are all about flow and timing. Great pacing, clean execution, smart transitions. Just like the perfect meal, everything needs to hit the table hot and in the right order.

The Turkey is your Centerpiece. For a station, it’s your format or your tentpole talent. For a show, it’s the host or the day’s big segment. For a podcast, it might be your story structure or your featured guest. Nail the turkey, and people forgive a few lumpy mashed potatoes. Miss it – bland, dry, underwhelming – and no one remembers the green bean casserole.

The Sides are the Supporting Elements. News, weather, traffic, and imaging turn a decent meal into a memorable one. Great intros, tight sound design, and a well-timed punchline make your core content shine.

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Different Tastes, One Table. Uncle Edgar wants deep-fried turkey. Your cousin’s vegan. Grandma’s still mad you skipped the marshmallows on the yams. Your audience is just as varied – P1 loyalists, casual browsers, podcast subscribers who never miss a week. You can’t be everything to everyone, but you can build a spread that makes multiple types of listeners feel seen. Know your audience segments. Serve accordingly.

Table Setting = Delivery Platform. Whether it’s FM, a podcast app, a smart speaker, or a website, presentation matters. Is the user experience smooth? Is the stream clean? Is the podcast art appealing? Are your links working? A cold plate on fine china is still cold. Don’t let great content get lost in clunky delivery.

Leftovers = Repurposing. You spent all that time prepping and recording. Don’t just serve it once. Chop up segments for social. Turn interviews into blog posts. Republish as “Best Of” content. Archive it smartly so people can find it later.

Leftover content, when handled right, can fuel long term engagement. Don’t throw away anything tasty just because the initial serving is over.

Thanksgiving reminds us that people crave connection, comfort, and a sense of occasion. So does your audience, whether they tune in live, stream on demand, or binge your podcast during a road trip.

So, plan well. Deliver hot. Serve generously. And whatever you do, don’t forget the gravy.

Happy Thanksgiving. Pass the ratings.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Mike Gallagher Visits Centenarian Listener

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Pictured above at right is Salem Radio Network host Mike Gallagher with loyal listener Joyce – who recently celebrated her 100th birthday. Gallagher had received an e-mail from Joyce telling him she was about to hit the century mark, which he shared during his daily on-air visit with Salem-Dallas colleague Mark Davis, who suggested to Gallagher that he make her birthday even more special by paying her a personal visit. Gallagher says, “Joyce is awesome. She listens on her iPad and e-mails me occasionally. As Thanksgiving approaches, I feel like the luckiest guy in the world to get to meet this 100-year-old listener. The intimacy of talk radio leads to special moments like these and I give thanks for being part of our industry.”

Industry News

Springfield, Massachusetts Radio Personality John O’Brien Dies

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John O’Brien – one half of the morning drive team of “Bax & O’Brien” (with Mike Baxendale) that dominated the Springfield market for 27 years on Saga Communications’ WAQY-FM “Rock 102” – died on Sunday (11/24) after a long battle with cancer. “Bax & O’Brien” ruled the morning drive ratings battle in the market for most of the duo’s time working together hosting the talk-intensive daypart. O’Brien exited the station several years ago and moved to Florida in semi-retirement. Baxendale continues successfully hosting the morning show on WAQY with co-host Steve Nagle. Recently, O’Brien had been hosting a one-hour program called “OB Negative” on iHeartMedia’s WHYN-AM, Springfield with morning news anchor John Baibak. Pictured above in an undated photo is O’Brien (right) with Baxendale (left).

Job Opportunity

KRMG-FM, Tulsa Seeks Talk Host

Zoellner Media Group is searching for an engaging, informed, and dynamic Full-Time News/Talk Radio Host to lead live and local programming. This position requires an individual who canimg connect with listeners, deliver compelling talk content, and handle breaking news and severe weather with credibility, confidence, and energy. As part of our award-winning team, you’ll shape the conversation every day by interviewing newsmakers, reacting to breaking stories, and engaging directly with the audience on-air and online. Find out more and apply here.

Industry News

KMOX. St. Louis Celebrates Centennial Anniversary

Audacy’s news/talk KMOX, St Louis is celebrating 100 years of service to its listeners. Today (11/20), KMOX celebrating its centennial anniversary with over 10 hours of exclusive programming featuring current and former KMOX talent, as well as recognizing 12 stationimg pioneers. Audacy St. Louis SVP and market manager Becky Domyan states, “For 100 years, KMOX has kept St. Louis informed and connected, a legacy we are incredibly proud of. We now honor the pioneers who helped build this station. They are the definitive voices and leaders who became synonymous with KMOX and defined a century of service. We look forward to building on their foundation and continuing to serve as the home for news St. Louisans rely on for the next hundred years.” Pioneers include former KMOX general manager Robert Hyland, sports broadcaster Bob Costas, former station hosts Jack Carney, Rex Davis, Bob Hardy, Anne Keefe, John McCormick and Jim White, former St. Louis Cardinals play-by-play announcers Jack Buck, Harry Caray and France Laux, and former St. Louis Blues play-by-play announcer Dan Kelly.

Industry News

Dan Potter Exits KRMG-FM, Tulsa

Morning drive host Dan Potter is out at news/talk KRMG-FM, Tulsa after 17 years with the station and 13 years as morning drive personality. Cox Media Group recently sold the stationimg and two of its sister music-formatted outlets to a local operator – Zoellner Media Group, led by Dr. Robert Zoellner. Potter tells the Tulsa World that his exit came as a surprise. He says he was called into a meeting with Dr. Zoellner. “Our paths hadn’t crossed yet in his ownership. Shook his hand, sat down. He said, ‘We’re not renewing your contract.’ They handed me a check, and security showed me out of the building.” Prior to joining KRMG, Potter served in Dallas with WBAP-AM in several capacities, including news director.

Industry News

Triton Digital: Charlie Kirk Podcast Remains #3 in October Ranker

Triton Digital publishes its U.S. Podcast Ranker for the month of October – ranked by weekly average downloads for participating shows – and there is no movement among the top fiveimg shows. NPR’s “NPR News Now” and “Up First” rank #1 and #2, respectively, and Salem Podcast Network’s “The Charlie Kirk Show” remains ranked #3, more than a month after his slaying on September 10. Other talk radio-related podcasts of note include Cumulus Podcast Network’s “VINCE” climbs one place to #12; iHeartRadio’s “The Clay Travis and Buck Sexton Show” falls two places to #18; and Cumulus Podcast Network’s “The Mark Levin Show” rises four places to #34. See the complete ranker here.

Industry News

Like Father, Like Daughter

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Pictured above is Syracuse University student Dorothy Sabo (right) with CBS News reporter, producer and event organizer Sara Kugel (left) showing off her first place JANY Award as Executive Producer best regularly scheduled TV student newscast at the Journalists Association of New York awards ceremony at SU’s Newhouse School of Communication. Pictured below are John Mullen (left) professor and general manager of Hofstra University’s WRHU-FM, winner of several JANY Awards this year, and Newhouse School alumnus Walter Sabo (right).

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Industry News

Connoisseur Media Names Grant McHill PD for KXL-FM, Portland

Connoisseur Media announces a series of strategic promotions and new appointments across its Portland radio properties it says are designed to strengthen programming leadership and toimg position the cluster for continued success and growth. They include the promotion of Grant McHill to program director for “NewsRadio 101.1 FM KXL.” McHill has been serving as KXL’s news director. McHill says, “As someone who has worked at KXL for a decade, I appreciate and understand the station’s importance to the community and its potential for growth in Portland and beyond. I am thrilled, honored, and thankful for this opportunity. A huge thank you to Jeff Warshaw, Keith Dakin, Mark Handwerger, and Ross MacLeod for their confidence in me.”

Industry News

Audacy Promotes Chase Daniels to VP of Programming

Audacy announces the promotion of Chase Daniels to vice president of programming for the station group that includes sports talk WKRK-FM “92.3 The Fan.” Audacy Cleveland SVP andimg market manager Jeff Miller says in a memo to staff, “Since arriving in Cleveland almost three years ago, Chase has concentrated on our brands, our execution and our team with hopes of building on the great foundation that was already in place. His relentless focus on being the best, along with consistent coaching and leadership, has led to significant growth for individuals and our four stations. Please join me in congratulating Chase on his well-deserved elevation to VP of programming for Cleveland. Chase will continue to focus on the overall programming performance for all four of our brands as we head into 2026 and beyond.”

Industry News

Todd Starnes Offers Free Holiday Program

Todd Starnes, nationally syndicated talk radio host, best-selling author, and owner of news/talkimg KWAM, Memphis, is offering stations a three-hour holiday special titled, “A Starnes Country Christmas.” Starnes tells TALKERS that the show will include live musical performances, special holiday guests, and Christmas trivia featuring celebrity panelists. You can get more information about carrying this complimentary program by emailing Todd Starnes at: todd@starnesmediagroup.com or calling 917-331-9866.

Industry News

Jeff Katz Breaks Ground for Center for Disabled Adults

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Pictured above is WRVA, Richmond afternoon drive host Jeff Katz – in his capacity as a member of the Virginia Board for People with Disabilities – breaking ground for The Virginia Home’s new site for the organization that has been serving disabled adults in Central Virginia for a century.

Industry News

Connoisseur Media to Sell 15 Missouri Stations

Just a day after announcing that it is selling its three-station Bakersfield, California cluster to local operator Frequency Broadcasting, Inc, Connoisseur Media announces that it is entering into an agreement to sell its 15 radio stations in Missouri to Carter Media LLC and Carter Media Too LLC. Carter Media is based in Carrollton, Missouri which is about halfway between Kansas City andimg Columbia. The stations are in small markets and include: KAAN-AM/FM, Bethany; KWIX-FM, Cairo; KKWK-FM and KMRN-AM, Cameron; KIRK-FM, Macon; KTCM-FM, Madison; KRES-FM and KWIX-AM, Moberly; KJEL-FM and KBNN-AM, Lebanon; and KFBD-FM, KOZQ-FM, KJPW-AM, and KIIK-AM in Waynesville. Connoisseur Media founder and CEO Jeffrey Warshaw says, “These Missouri markets did not fit into our long-term plans. We are pleased to have found a trusted buyer in Miles Carter and his family-oriented company.” Carter comments, “We have wanted to expand for a while and when the opportunity came, we were eager to talk with Connoisseur. As we look toward the new markets, our mission remains the same: bring trustworthy local news, agriculture coverage, and community-focused storytelling to areas that need a stronger voice. Expansion isn’t about getting bigger, it’s about serving more people with the kind of reliable, hometown broadcasting Carter Media was built on.”

Industry News

Vicky Moore Exits KNX-AM/FM Los Angeles

After 22 years as a news anchor on Audacy’s all-news KNX-AM/FM, Los Angeles, Vicky Moore left the station last Friday. During her on-air farewell, Moore stated, “I really love radio. Because radio is about community. At a time when the phone in our pocket and in our hands right now creates distance between us, and the politics divide us, the AI make us questioning what is real,img people here at KNX all around me are real. And they are people who live and work in this community. Brian Douglas and Sioux-Z Jessup, our traffic team, Sabina – they care about people driving in from places like Santa Clarita. Or when you hear sirens on the westside or Monrovia, we here at KNX are curious too! And we can joke about the differences between LA and Orange County and how Irvine is always topping the list somewhere because we are here with you in this community. We know Southern California. It has been my privilege to be part of this community and to tell you stories about things that matter, as well as things that just might brighten your day. We’ve had so much fun. It has been my absolute pleasure to meet some of you, along the way… So, I hope that you will continue to listen to KNX and enjoy my partner here and support him, Mike Simpson, and the new owner of my chair as the morning co-host, that is Margaret Carrero, we wish her well.” With Carrero’s move to mornings, Alex Silverman joins the afternoon lineup, alternating shifts with Brian Douglas.

Industry News

Madson Promoted to Brand Manager for “ESPN 1320” Sacramento

Audacy promotes Kyle Madson to brand manager for sports talk KIFM, Sacramento “ESPNimg 1320.” Madson will continue his role as co-host of “The Insiders,” that airs daily from 10:00 am to 12:00 noon. Audacy Sacramento SVP and market manager Aaron Miller says, “Since Kyle joined ESPN 1320, he has demonstrated incredible initiative and passion for sports radio. We’re excited for him to take on this new role and eager to see how he continues to contribute to the success of the station.” About his promotion, Madson comments, “I love radio. I love Sacramento. I love this station. I’m so excited to lead ‘ESPN 1320’ to the heights I know it can climb to.”

Industry News

Haley Taylor Simon Exits “97.5 The Fanatic”

WPEN-FM, Philadelphia “97.5 The Fanatic” part-time utility talent Haley Taylor Simon posts toimg social media that she has exited the Beasley sports talk station. “4.5 years ago I started my journey at 97.5 The Fanatic. Today was my final day. While this was unexpected I was able to come out of college and work my dream job. Not many people get to do that. I love my morning show fam (chat too fam bam). I’m always wishing nothing but the best for everyone who works there. I’m not going anywhere with my Flyers/ESPN+ jobs. I LOVE radio. That I will miss. Go birds and thank you all for supporting me live out my dream. It did come true. How lucky am I??”

Industry News

Cumulus: YouTube Hits All-Time High as Podcast Platform

Cumulus Media and Signal Hill Insights publish the Podcast Download – Fall 2025 Report, what they call “a comprehensive evaluation of the latest podcast audience trends.” The firms say that the 15th edition of the study examines the habits of weekly podcast consumers and concludes that there are differences in consumption patterns among those who prefer listening or watching podcasts. Cumulus Media | Westwood One Audio Active Group senior insights manager img Elizabeth Mayer states, “In our continued focus on YouTube and watchable podcasts, this edition of the Podcast Download reveals YouTube at an all-time high for consumption. Regardless of tenure or heavy usage, YouTube remains in the top spot, which speaks to podcast consumers seeking out watchable podcasts. 12% of weekly podcast consumers use Smart TVs where video components are intuitive and easy to access to listen to podcasts.” Signal Hill Insights president and CEO Paul Riismandel adds, “Audio is still key. While we see yet another bump in the preference to use YouTube for podcasts, we don’t see notable change in the number of weekly podcast consumers who are only watching their podcasts. This segment remains a tiny minority – just 8% in this report.” See more and download the full report here.

Industry News

KARN, Little Rock Helps Raise Funds for Arkansas Food Bank

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Pictured above are staff members from Cumulus Media’s news/talk KARN-FM, Little Rock at the United We Feed Food Drive to benefit the Arkansas Food Bank held on November 6 and 7 that helped raise 4,000 pounds of food and $8,075.

Industry News

Connoisseur to Sell Bakersfield Cluster

Connoisseur Media enters into an agreement to sell its Bakersfield, California radio stations to local operator Frequency Broadcasting, Inc. The station group includes news/talk KNZR-AM/FM, CHR KLLY-FM, and rhythmic oldies KKBB-FM. This transaction is pending regulatory approvalimg by the FCC and is expected to close early next year. Connoisseur Media says the sale is “another step in the company’s efforts to concentrate on markets where it can execute its successful playbook. It is one element in the strategic plan for the markets acquired in Connoisseur Media’s acquisition of Alpha Media that took place in September.” Connoisseur Media founder and CEO Jeff Warshaw says, “Bakersfield was a market that did not fit into the long-term plans we have for Connoisseur. We looked for a local operator that we felt could devote the time and energy that Bakersfield deserves. We are confident that we have found that in Frequency and the Hill family operation.”

Industry News

Urban One Announces Securities Exchange Offer

Urban One has begun an offer to exchange any and all of its outstanding 7.375% Senior Secured Notes due 2028 held by Eligible Holders for newly issued 7.625% Senior Securedimg Notes due 2031, to be issued by the company and guaranteed by each existing and future subsidiaries of the company, and cash. In connection with the Exchange Offer, Urban One begins offer to purchase up to $185 million in aggregate principal amount of the Existing Notes for up to $111 million in cash. In connection with the Exchange Offer, the company is also offering Eligible Holders the right to subscribe to purchase up to $60.6 million in aggregate principal amount of 10.500% first lien senior secured notes due 2030.

Industry News

Saga Declares Dividend

Saga Communications’ board of directors declares a quarterly cash dividend of $0.25 per share.img The dividend will be paid on December 12, 2025, to shareholders of record on November 24, 2025. The aggregate amount of the payment to be made in connection with the quarterly dividend will be approximately $1.6 million. The quarterly dividend will be funded by cash on the company’s balance sheet. Including this dividend, Saga Communications will have paid over $141 million in dividends to shareholders since the first special dividend was paid in 2012.

Industry News

Nielsen Names Naylor Chief Client Officer

Nielsen names Peter Naylor to the newly created position of chief client officer. The company says that in this role, Naylor will “serve as a critical partner for Nielsen’s clients, includingimg advertisers and publishers across traditional and digital channels. Naylor will ensure the measurement company is meeting the needs of a wide array of clients, while working with Nielsen’s sales, product and research teams to help partners enhance their businesses.” Nielsen CEO Karthik Rao says, “The key to Nielsen’s continued success is working closely with our clients to build the best marketing intelligence platform in the world. Peter is the perfect person to help that mission, building on Nielsen’s momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation. He has led teams across linear TV, streaming and social media. He knows what consumers and clients want – and need – as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”

Industry News

JVC’s Food Fight Against Hunger Benefits Long Island Residents

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JVC Broadcasting’s annual Food Fight Against Hunger was held last weekend (11/8-9) on Long Island as JVC’s seven-station group – including news/talk “LI News Radio” – collected food and donations to help Long Island families in need this holiday season. The two-day event gathered 22,000 pounds of food, 60 gift cards totaling $1,055, 8 turkey certificates totaling $240, and cash donations totaling $538. JVC Broadcasting CEO John Caracciolo comments, “We are so proud of our incredible staff for giving up their weekend to help our Long Island community. This is how local radio shines – people helping people, neighbors helping neighbors. JVC and our listeners continue to prove that local radio is better than all the rest. I wouldn’t trade this job for anything. We have the best team in radio and I am just proud that they let me work with them every day.” Pictured above from left to right is “Big 98.1” morning host The Wiseman with Santa and a listener making a donation.

Industry News

Harrison “Close My Ears Tour” Tackles National Anxiety Issues

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TALKERS founder Michael Harrison has been busy addressing the most pressing talk radio issues being discussed in the media today during what is being called the “Close My Ears Tour” in support of the latest Gunhill Road track, “Close My Ears.” Gunhill Road is the perennial four-man music group of which Harrison is a member, along with Steve GoldrichPaul Reisch, and Brian Koonin. Among their extensive repertoire of contemporary styles going all the way back to the early 1970s (and their early hit, “Back When My Hair Was Short”), the ensemble specializes in issue-oriented songs (and leading-edge music videos produced by Matthew B. Harrison) that have gathered a worldwide following of more than a half million fans fueled largely by airplay and interviews on talk radio. The group’s latest non-partisan release, “Close My Ears,” focuses on the wave of anxiety sweeping the nation over the political contentiousness spewing from the media during this age of what Harrison describes as “non-stop noise.” Harrison says, “The song addresses, and thus gives us the opportunity to discuss, the threats of inflation, recession, war, pollution, nuclear annihilation, political strife, crime, homelessness, depression, anxiety, widespread ignorance, pandemics, fake news, and a growing lack of trust in institutions, both private and public.”  To book an interview with Michael Harrison, call TALKERS at 413-565-5413 or email info@talkers.com. To listen to an interview with Harrison conducted on November 6 by Dave Michaels on KSCO, Santa Cruz, CA, please click here. To view the “Close My Ears” music video, please click here.

Industry News

Salem Adds Kevin McCullough to SRN Afternoon Lineup

Salem Media Group announces that its Salem Radio Network is bringing Kevin McCullough’s “That KEVIN Show” to its daily schedule beginning November 24. It will air in the 2:00 pm to 4:00 pm ET daypart, taking the place of “The Eric Metaxas Show.”  across SRN stations nationwide.img About his show, McCullough says, “‘That KEVIN Show’ doesn’t whisper opinions – it detonates them. In a media world allergic to truth and humor, we bring both, with a healthy dose of common sense. I’m deeply thankful for the opportunity to grow this show with the team at Salem, and I couldn’t be more excited about what’s ahead.” McCullough is already in the Salem sphere as a columnist for Townhall.com and a regular contributor to the Salem News Channel and BizTV. Salem SVP of spoken word format Phil Boyce comments, “Kevin McCullough is one of the most engaging communicators in talk radio. He brings a bold voice with strong convictions, a great sense of humor, and a deep faith that shines through in every broadcast. We’re thrilled to welcome That KEVIN Show to SRN and know it will connect powerfully with listeners across both our news/talk and Christian talk stations.” The KEVIN Show will also produce weekend editions airing from 8:00 am to 10:00 am ET on the Salem News Channel and 9:00 pm to 11:00 pm ET on SRN Radio.

Industry Views

SABO SEZ: P1s and Meters are Not Your Friends

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgOne of my first jobs out of college was working in the marketing department of WNBC-AM, New York. Yes, “Imus In The Morning” (Don Imus – not nice), Cousin Brucie (Bruce Morrow – nicest star who ever lived). One of my tasks was to pull ratings numbers from the computer for the sales department. I was fascinated by TIME SPENT LISTENING (TSL) and CUME numbers. I’d rank them, compare, trend them every way imaginable.

The station with the longest TIME SPENT LISTENING (TSL): The Greek language station. The station with the shortest TSL, WABC – a Top 40 rocker. The station with the highest cume, WABC.

Legendary WABC programmer Rick Sklar explained, “We wanted to be everybody’s second favorite station. Everybody’s!” WABC had a 5 million cume. Listeners always came back to WABC. That was the plan.

Regardless of the genre, building a station that everyone comes back to has been the successful tactic of all of my programming work: AC, urban, oldies and yes, talk. New Jersey 101.5, WTKS-FM, Orlando and others were designed to appeal to many listeners over and over rather than just a small group of people who never leave. What’s a more stable, predictable business?  One that counts on a single listener for one hour of listening or four listeners for fifteen minutes each?

A deep, profound study of P1s and TSL can only have one result: Declining cume. It is a fatal myth that talk is a “low cume, high TSL format.” It can be, and it will die.  Or it can be and has been a high cume, low TSL business that grows, is stable, and predictable. The key is careful rotation of topics, urgency, top-of-mind subjects, no theory, and lots of weather.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

iHeartMedia Q3 Revenue Dips 1.1%

iHeartMedia’s third quarter 2025 financial results are in and the company is reporting revenue of $997 million, a decline of 1.1% from the same period in 2024. iHeartMedia’s Multiplatform Group (including radio stations) revenue was $591 million – down 5% from Q3 of 2024 – and the company’s Digital Audio Group revenue was $342 million – up 14% over Q3 of 2024). Notably, the company’s Podcast Revenue was $140 million, up 22% year-over-year. iHeartMediaimg chairman and CEO Bob Pittman comments, “We’re pleased with our third quarter performance, generating Adjusted EBITDA of $205 million, slightly above the midpoint of our guidance range, and our consolidated revenue was down 1.1% compared to prior year, at the high end of our guidance, and up 2.8% excluding political revenue. And we continue to take important steps in the evolution of our company – last week we announced our new relationship with Amazon Ads, which will provide advertisers using Amazon DSP access to our vast audio portfolio, and just this morning we announced our new TikTok partnership, which will bring TikTok creators into iHeart’s ecosystem. We are committed to exploring new ways to unlock the value of our unparalleled assets, maximizing the unique position we occupy in the evolving media landscape, and creating innovative cross-platform opportunities to bring new products and services to our consumers and our advertising partners.”