Industry News

WFNZ Partners with ESPN Radio

Radio One’s sports talk WFNZ-FM, Charlotte “Sportsradio 92.7” announces a new partnership with ESPN Radio. This move brings ESPN’s nightly shows and exclusive content to WFNZ. Station program directorimg Jeff Rickard says, “ESPN has long set the standard for covering the biggest live sporting events and the athletes who define them. We’re thrilled to team up for premier play-by-play and insightful nightly conversation. Combined with our award-winning local lineup, this partnership gives Charlotte the very best in local and national sports coverage.”

Industry News

TALKERS News Notes

SiriusXM Adds New NFL Shows. Joining the SiriusXM NFL Radio team this season are two experienced pro personnel executives – former Los Angeles Chargers and Las Vegas Raiders general manager Tom Telesco and former Tennessee Titans general manager and NFL running back Ran Carthon – who will host on SiriusXM NFL Radio this season, bringing a front office perspective on the game to the channel. Also joining SiriusXM this season is Carolina Panthers long snapper J.J. Jansen, an 18-year veteran of the league, who will join Miami Dolphins running back Alec Ingold to host the weekly show, “The Players’ Point.” Airing Tuesdays at 7 pm ET, “The Players’ Point” is the only radio show hosted entirely by active NFL players.

New Director of Development Joins BPM. Baltimore Public Media (BPM) is proud to announce the appointment of David Belew as its new Director of Development, leading the organization’s philanthropic strategy across membership, grants, major giving, events, and community engagement. “We are thrilled to welcome David to Baltimore Public Media. His passion for connecting people to ideas, culture, and community — combined with his proven success in advancing major institutions — will help us grow stronger and more resilient as we enter this pivotal moment,” says Craig N. Swagler, President and General Manager of Baltimore Public Media.

Industry News

Yesterday’s Top News/Talk Media Stories (9/3)

The most discussed stories yesterday (9/3) on news/talk radio and related talk media according to TALKERS research:

1. Judge Rules in Favor of Harvard
2. Guard Troops to U.S. Cities
3. Florida Ends Child Vaccine Requirements
4. Epstein-Maxwell Victims Testify
5. Trump Tariffs

Industry News

Newsmax Files Anti-Trust Suit Against FOX News

Newsmax announces it has filed a federal antitrust lawsuit against Fox Corporation and Fox News Network, LLC in the United States District Court for the Southern District of Florida. Newsmax is accusing FOX of “engaging in an extensive and unlawful campaign to block competition in the market for right-leaning pay television news, including Newsmax.” The complaint alleges that FOX has abused its dominance in the right-leaning pay TV news market for years by coercing distributors into unfair carriage agreements designed toimg exclude or marginalize competitors like Newsmax. Further, Newsmax alleges that FOX News, “described in the complaint as a ‘must-have’ channel for distributors, leverages its market power to impose restrictions that harm consumers, stifle competition, and drive-up costs across the pay TV ecosystem.” Specifically, Newsmax alleges that “FOX conditions access to FOX News on imgagreements by distributors not to carry or to restrict competing right-leaning news channels. If distributors carry Newsmax, FOX forces them to also carry low-demand channels like FOX Business or FOX Sports 2 in their most widely viewed tiers, triggering potentially tens of millions in extra fees. These clauses penalize distributors for placing Newsmax in basic packages by requiring simultaneous promotion of FOX less popular channels.” Also, Newsmax alleges that FOX has pressured its guests to not appear on Newsmax, as well as has run online smear campaigns and hired private investigators targeting Newsmax executives to damage the Company’s credibility. Newsmax is asking the court to: 1) Declare FOX’s conduct unlawful under federal and state antitrust laws; 2) Award monetary damages as permitted by law; 3) Enjoin FOX from continuing exclusionary contracts and monopolistic practices; and 4) Order equitable relief to restore competition in right-leaning pay TV news.

Industry News

Castor to Lead Audacy Wichita

Audacy promotes Tommy Castor to SVP and market manager for the Wichita market that includes news/talk KNSS-AM/FM, sports talk KFH-AM/FM and three music brands. Castor will continue to serve asimg VP of sales for the market. Castor is taking over for Becky Domyan, who continues her role as to serve as SVP and market manager for the St. Louis market. Castor has also co-hosted “Sports Daily” on KFH Radio since 2022. Audacy regional president Brian Purdy says, “Tommy has a proven track record of success and a deep connection to this market, and we couldn’t be happier to have him take the reins to lead Audacy Wichita forward. I want to extend my deepest gratitude to Becky for her leadership and impactful work in Wichita. We are thankful for the strong foundation she leaves behind and are confident Tommy will build upon that success.”

Industry News

Basilio Moves to WKGN, Knoxville

Sports talk host Tony Basilio is taking his radio program to MH2 Media’s WKGN-AM/W289CU, Knoxville.img He previously hosted his show on crosstown WJBE-AM. In making room for Basilio on WKGN, Bob Baskerville moved to afternoon drive to team up with Russell Smith in afternoons. Basilio says, “Bob has been really accommodating and gracious. They’ve got talented people on that station. I’m proud to be a part of it.” Read the Knox News story here.

Industry News

TALKERS News Notes

Schrager Launches Football Podcast. ESPN and Omaha Productions announce that ESPN NFL analyst Peter Schrager is debuting, “The Schrager Hour,” a Wedsnesday show in which Schrager “dives into key storylines and match-ups around the league, taking you behind the scenes of Monday Night Football and recapping his week on the road covering the NFL.” In addition, Schrager will be on the sidelines of Monday Night Football alongside Katie George and will appear regularly across ESPN’s studio programming, including frequent appearances on “Get Up,” “First Take,” “The Pat McAfee Show,” “NFL Live” and “SportsCenter.”

Browns Extend Partnership with Audacy and Good Karma Brands. The Cleveland Browns announced a multi-year agreement with Audacy and Good Karma Brands, reaffirming the stations’ continued roles as the team’s official flagship radio partners for the University Hospitals Browns Radio Network. ESPN Cleveland market manager Tom Olson says, “We’re thrilled to continue our partnership with the Cleveland Browns. This renewal not only extends our tradition of delivering the excitement of Browns content to our fans, but also opens new opportunities to integrate our local partners directly into the fabric of the play-by-play broadcast.”

Industry News

Yesterday’s Top News/Talk Media Stories (9/2)

The most discussed stories yesterday (9/2) on news/talk radio and related talk media according to TALKERS research:

1. Trump to Challenge Tariff Rulings
2. Guard Troops to Cities
3. China Military Parade / Russia-China-India Economic Talks
4. Epstein-Maxwell Hearings
5. Caribbean Drug Vessel Strike

Industry News

Report: Howard Stern Delays SiriusXM Return

Numerous media outlets are circulating a story published in the Daily Mail that Howard Stern did not return to a live broadcast of his SiriusXM program today (9/2) as promised because he is frustrated “over the newimg contract.” Stern’s current five-year deal expires later this fall and speculation earlier this summer that the satcaster and Stern would part ways at the end of his current deal spurred Stern to issue a statement on his show (during summer re-runs) that he’d be back on September 2 to dispel the rumors. There are reports that Stern is dealing with his 98-year-old mother’s failing health and that is weighing on him. The story indicates Stern sent an email to his employees to explain the situation, but sources supplied no details about that email. The New York Post story says Stern’s listenership has gone from “20 million at its height to 125,000 daily listeners now.” However, SiriusXM doesn’t publish its listener data and no sources are provided for those figures. See the Post story here.

Industry News

iHeartMedia Reports New Contracts for Pittman and Bressler

iHeartMedia announces that it is entering into amendments to the employment agreements with chairman and CEO Robert W. Pittman and president COO Richard J. Bressler. These amendments extend theirimg contracts from the end of 2026 to December 31, 2029. The company says that the amendments provide that outstanding equity awards granted at least six months prior to a qualifying retirement termination will remain outstanding and eligible to vest in accordance with the original vesting schedule (and, for performance-based awards, based on actual performance). Additionally, Bressler’s amendment increased his cash severance multiplier from 1.5x to 2x to align his severance payments and benefits (upon a qualifying termination of employment) with Pittman’s existing severance payments and benefits.

Industry News

Bold Gold Newsman Mike Sakell to Retire

Bold Gold Media announces that Catskills news & sports director Mike Sakell is retiring from his role with the company after more than four decades broadcasting in the region. Sakell first began working in Sullivan County in 1980 when he joined WVOS. Bold Gold Media NY region general manager Dawn Ciorciari says,img “There are certain sounds that define a place, and for Sullivan County, Mike’s voice is one of them. For 45 years, it’s been the sound of calm, trust, and perseverance. His life has been a true lesson in resilience. His legacy will live far beyond the airwaves.” Bold Gold Media CEO Vince Benedetto adds, “Mike’s retirement is truly an end of an extraordinary and historic era in local broadcasting. In every way, he was ‘The Voice of Sullivan County.’ He will be missed by all of our listeners, and most of all, by all of us in Bold Gold. His example of broadcast excellence will endure and be carried on by all of us who have learned so much from him. We wish him a wonderful retirement and thank him for his long, distinguished service to our communities.” Sullivan County native Dylan Price is assuming the  Catskills news & sports director role.

Industry Views

Commercial Copy for Careworn Consumers

By Holland Cooke
Constulant

imgWhy I love going on sales calls with station reps: Meeting retailers, who have SUCH a feel for their customers’ (our listeners’) mindset. Following-up last week’s column exploring the societal angst we are living through, this week’s will recommend technique for scripting in what psychologists call the Age of Outrage Fatigue.

Emotional bandwidth is down. Skepticism is up. And the old tricks – hyperbole, urgency, shouty headlines – are backfiring. People aren’t just tuning-out content they disagree with; they’re tuning-out tone. They crave calm. Clarity. Credibility.

To cut-through:

— Clear beats clever. Instead of “Don’t sweat it – we’ve got your ducts in a row!” Try “Get your AC fixed today, and sleep comfortably tonight.”

im

— Ditch the drama. Instead of: “Drowning in debt?” Try: “Make a fresh start.”

— Frame your offer as an upgrade, not a fix for failure. Instead of: “Will you EVER be able to retire?” Try: “Plan your next chapter, on your terms.”

— Empathize, don’t exaggerate. People trust what feels human. Empty hype gets filtered out fast. “There’s never been a better time to buy a car!” goes in-one-ear-and-out-the-other.

— Earn attention quickly. The first sentence matters more than ever. Make it a question that includes “you” and/or “your” which describes the consumer situation that your advertiser can cure. “Is your money doing what you want it to?”

— Use specifics, not superlatives. “Best ever!” means nothing. Numbers and proof points build confidence.

— If you’re scripting with AI, rewrite to weed-out clichés. Restaurant spots that tout “a relaxing atmosphere” are verbal Styrofoam.

— Respect their time. Use short sentences. Bullet points. Clear next steps. Happy outcomes.

Today’s most effective copywriting calms the reader. It offers clarity in a crowded, chaotic world.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Holiday Weekend (8/30-9/1)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Troops in DC / Trump vs City Mayors
2. Shanghai Cooperation Organization Meeting / Modi-Putin Talks
3. House Committee Epstein-Maxell Accusers Meeting
4. The Economy / Fed Policy
5. Trump Health

Industry Views

Fair Use in 2025: The Courts Draw New Lines

By Matthew B. Harrison
TALKERSVP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgImagine an AI trained on millions of books – and a federal judge saying that’s fair use. That’s exactly what happened this summer in Bartz v. Anthropic, a case now shaping how creators, publishers, and tech giants fight over the limits of copyright.

Judges in California have sent a strong signal: training large language models (LLMs) on copyrighted works can qualify as fair use if the material is lawfully obtained. In Bartz, Judge William Alsup compared Anthropic’s use of purchased books to an author learning from past works. That kind of transformation, he said, doesn’t substitute for the original.

But Alsup drew a hard line against piracy. If a dataset includes books from unauthorized “shadow libraries,” the fair use defense disappears. Those claims are still heading to trial in December, underscoring that source matters just as much as purpose.

Two days later, Judge Vince Chhabria reached a similar conclusion in Kadrey v. Meta. He called Meta’s training “highly transformative,” but dismissed the lawsuit because the authors failed to show real market harm. Together, the rulings show that transformation is a strong shield, but it isn’t absolute. Market evidence and lawful acquisition remain decisive.

AI training fights aren’t limited to novelists. The New York Times v. OpenAI case is pressing forward after a judge refused to dismiss claims that OpenAI and Microsoft undermined the paper’s market by absorbing its reporting into AI products. And in Hollywood, Disney and Universal are suing Midjourney, alleging its system lets users generate characters like Spider-Man or Shrek – raising the unsettled question of whether AI outputs themselves can infringe.

The lesson is straightforward: fair use is evolving, but not limitless. Courts are leaning toward protecting transformative uses of content—particularly when it’s lawfully sourced – but remain wary of piracy and economic harm.

That means media professionals can’t assume that sharing content online makes it free for training. Courts consistently recognize that free journalism, interviews, and broadcasts still carry market value through advertising, sponsorship, and brand equity. If AI systems cut into those markets, the fair use defense weakens.

For now, creators should watch the December Anthropic trial and the Midjourney litigation closely. The courts have blessed AI’s right to learn – but they haven’t yet decided how far those lessons can travel once the outputs begin to look and feel like the originals.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com

Industry News

Top News/Talk Media Stories This Past Week (August 25 – 29, 2025)

Here are the most talked about stories of the past week (8/25-29) on news/talk radio and related talk media according to TALKERS:

Stories

1. The Economy / Fed Policy / Trump-Cook Battle
2. Tariffs on India
3. Troops in DC / Union Station Takeover
4. Deadly Minneapolis School Shooting
5. Redistricting
6. CDC Director Firing / COVID Shots
7. ICE Raids / Abrego Garcia Case
8. Bolton Raid
9. Russia-Ukraine War / Israel’s Gaza Attacks
10.Kelce-Swift Engagement

People

1. Donald Trump
2. Jerome Powell / Lisa Cook
3. Muriel Bowser
4. Stephen Miller
5. Pam Bondi
6. Greg Abbott / Gavin Newsom
7. Susan Monarez
8. Kilmar Abrego Garcia
9. John Bolton
10. Travis Kelce-Taylor Swift

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Spadea Back on “New Jersey 101.5” Mornings

Talk radio host Bill Spadea will return as host of the morning show on Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” on September 2. Spadea took leave of his radio duties in late January of this year to run as a Republican for governor of New Jersey. He lost to Jack Ciattarelli in the June primaryimg election. About returning, Spadea says, “I’m excited to be returning to the airwaves with ‘New Jersey 101.5’ and the largest audience in the state. I’m looking forward to continuing our mission of fighting for common-sense solutions to save New Jersey. Our show has always been about the listeners, and I’m ready to keep amplifying the voices of small business owners, parents, teachers, first responders, nurses, and everyone else committed to digging in and staying in New Jersey. Stay tuned – there’s more to come!” Townsquare Media regional VP Brian Lang says, “Bill’s audience and the team at ‘New Jersey 101.5’ are looking forward to his return. There’s no doubt he’ll have great stories to share. I also want to thank Eric Scott and the entire morning show team for doing an outstanding job while Bill was away.”

Industry News

Edison: New Podcast Consumers Engage with Video Content

Data from Edison Research’s Infinite Dial and Edison Podcast Metrics reveals how important video content is to people just discovering podcasts and those likely to in the future. Edison calls the audience that started consuming podcasts within the last year “First-Years,” and those consuming for five years or more,img “Longtimers” and notes that 77% of “First-Years” are consuming podcasts while actually watching the video compared to 69% of “Longtimers” doing the same. Edison says that most new consumers and established podcast fans are actively watching while listening to video podcasts but that video is even more important for engaging with new audiences. While “Longtimers” currently have an affinity for audio only podcasts, that may change over time. Edison concludes that although podcasting is an audio-first platform, “many creators and marketers are likely missing an audience acquisition and engagement opportunity by not considering how to fit video content and video platforms into their strategic planning.”

Industry News

Detrow to Host “All Things Considered”

NPR names Scott Detrow full-time host of the weekday edition of “All Things Considered,” effective September 29. Detrow will continue as a host of NPR’s daily news podcast “Consider This.” Detrow hasimg hosted the weekend edition of “All Things Considered” since May of 2023. He says, “I’m really excited and honored to step into this role. I’m mindful of just how important All Things Considered’s legacy is for listeners, and I also know just how much I’ve loved working with the show’s team these past two years on weekends. I can’t wait to bring listeners the news five days a week now. And at this moment where we are all focusing on strengthening the entire public media network and working together more closely than ever before, I’m proud that I started out as an ‘All Things Considered’ host at a NPR Member station, and now will be doing that job nationally.”

Industry News

WHYY and PRX to Syndicate “Sports in America”

WHYY, Philadelphia and public media distributor PRX are launching “Sports in America,” a new weekly public radio show and podcast hosted by journalist David Greene, on Tuesday, September 30. PRX is representing the show from WHYY in the public radio marketplace and also serves as podcast distributor. Greene comments, “I’ve always felt unique in the public radio world. I love immersive conversations thatimg breathe, peel back layers, and allow a person to reveal their truth. I’m also an obsessive – and my wife would say, annoying – sports fan who will joyously listen to hours of loud Pittsburgh sports talk radio. What’s missing in my life? A show that honors the best of what we do in public media and also brings the spark and energy sports fans relish. We’ve nailed it with ‘Sports in America.’ And what better time than now, as sports are one rare thing we all still show up for together.” Greene hosted NPR’s “Morning Edition” for more than a decade and hosted NPR’s morning news podcast, “Up First.” He also serves as the host of public radio’s politics program “Left, Right & Center” from KCRW and PRX.

Industry News

WURD, Philadelphia Presents Small Business Initiative

Urban talk WURD, Philadelphia is presenting, “Ready, Set, Grow: Preparing Small Businesses for America’s 250th,” a free event designed to equip small business owners with the tools and insights necessary to successfully navigate upcoming opportunities. Philadelphia will host the 2026 MLB All-Star Game and is aimg host city for FIFA World Cup 2026. “Ready, Set, Grow” happens on September 5 at the Barnes Foundation. Through the end of 2025 and into 2026, WURD will feature on-air programming, live panel discussions, and multimedia storytelling to provide entrepreneurs and neighborhood business corridors with the tools they need to thrive. WURD president and CEO Sara M. Lomax says, “Ready, Set, Grow is crafted specifically for small business owners and entrepreneurs from across the region who are seeking strategies to leverage the historic momentum of America’s 250th anniversary. We are convening a panel of the experts and decision-makers who are best positioned to share how the small business community can make the most of this moment.” Ready, Set Grow’s panel discussion will feature executives from business and tourism organizations.

Industry News

Yesterday’s Top News/Talk Media Stories (8/27)

The most discussed stories yesterday (8/27) on news/talk radio and related talk media according to TALKERS research:

1. Minneapolis School Shooting
2. CDC Director Firing / COVID Shots
3. Troops in DC / Union Station Takeover
4. Trump vs Lisa Cook
5. Russia Attacks on Ukraine

Industry News

WABC Gala to Raise Funds for Charities

WABC, New York and Red Apple Media owners John and Margo Catsimatidis are hosting a star-studded gala in celebration of America’s 250th birthday on Friday, September 5 at Cipriani’s 42nd St. in New York City. The Catsimatidis say the gala will serve not only as a celebration of freedom but also as a reminder of the resilience, ideals, and shared spirit that continue to define the United States. Proceeds from the galaimg event will benefit The WABC Radio Foundation, The Tunnel To Towers Foundation, The Police Athletic League (PAL), and Shriners Children’s. The evening will feature performances of patriotic songs including WABC Saturday evening personality and singer Tony Orlando performing “Tie A Yellow Ribbon Round the Ole Oak Tree”; Lee Greenwood performing “God Bless the USA” and America’s tenor Christopher Maccio will sing the National Anthem. Additionally, WABC personality Joe Piscopo will perform Frank Sinatra classics and station host Vinnie Medugno will sing oldies. The gala event will be hosted by 77WABC legendary air personality Bruce “Cousin Brucie” Morrow. Distinguished guests will include United States and New York area politicians, business leaders, and community heroes. See more and purchase tickets here.

Industry News

Report: Bernstein Owns Mistakes That Led to Firing

Chicago sports media personality Dan Bernstein tells Axios that his dismissal from Audacy’s WSCR “Theimg Score” in March as the result of a social media rant against a critic was his fault. He says, “I own my mistakes. This was the culmination of a slow, rolling mental health crisis.” Bernstein recently began working with Hubbard’s 312 Sports platform on the daily podcast “Dan Bernstein: Unfiltered” with co-host Matt Abbatacola. He says, “I learned a lot in therapy, and I’m continuing to learn a lot about the dopamine outrage cycle and how real that is and how my brain chemistry works.” He adds, “I think I’ll be better served by the pace and tone of podcasting.” Read the Axios piece here.

Industry News

Simon Conway Interviews Trump Administration Officials

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Pictured above is talk radio personality Simon Conway (WHO, Des Moines; WMT, Cedar Rapids; and WOC, Quad Cities; WFLF, Orlando) at the White House with Administrator for the Centers for Medicare & Medicaid Services Dr. Mehmet Oz. Conway says that for the third time in seven months he’s been invited to interview senior members of the Trump Administration. During this visit he also spoke with SBA administrator Kelly Loeffler, US Border Patrol chief Mike Banks, and director of the National Economic Council Kevin Hassett. Conway says, “As a radio host it is truly an honor to be invited to the White House for these opportunities.”

Industry News

Joe Thomas Broadcasts from New Orleans Affiliate

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Talk Media Network nationally syndicated talk radio host and WTON, Staunton, Virginia owner Joe Thomas recently visited New Orleans affiliate station WGSO while in town broadcasting from the State Policy Network annual meeting. He’s pictured above (right) with WGSO operations director BJ Rust (left).

Industry News

Audacy Partners with “Heed the Call NFL Podcast”

Audacy Podcasts is partnering with sports personalities Dan Hanzus and Marc Sessler to handle sales and distribution for the “Heed the Call NFL Podcast.” The duo are well known for their work with the NFL’simg “Around The NFL” podcast. As “Heed the Call NFL Podcast” moves to Audacy on September 1, four new episodes will continue to be released weekly during the NFL season on YouTube and everywhere podcasts are available. Audacy head of podcasts Leah Reis-Dennis says, “Dan and Marc are pioneers in sports podcasting and two of the most respected voices in the NFL media landscape. Their compelling mix of expertise, authenticity, and humor has built a passionate following and we’re proud to bring ‘Heed the Call NFL Podcast’ into the Audacy family as we continue to expand our industry-leading sports audio lineup.”

Industry News

TALKERS News Notes

Audacy’s “I’m Listening” Returns. Audacy’s mental health initiative, “I’m Listening,” is again presenting its annual broadcast special in recognition of World Suicide Prevention Day on September 10 and National Suicide Prevention Month. All Audacy stations nationwide will air the “I’m Listening” broadcast that week. Radio personality and co-host of NBC’s “TODAY” and host of “The Voice,” Carson Daly, and Audacy’s nationally syndicated country host, Katie Neal, host of “Katie and Company,” will host the special.

New Affiliate for RMWorldTravel. The nationally syndicated travel program “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” adds East Carolina Radio Inc’s WZPR-FM, Nags Head, North Carolina to its roster of affiliates. The show is now heard on 610 stations every week.

Industry News

Yesterday’s Top News/Talk Media Stories (8/26)

The most discussed stories yesterday (8/26) on news/talk radio and related talk media according to TALKERS research:

1. Lisa Cook Sues Trump Administration
2. Troops in DC / Trumps Teases Baltimore & Chicago
3. ICE Raids / Abrego Garcia Case
4. Tariffs / The Economy
5. Kelce-Swift Engagement

Industry Views

SABO SEZ: What You Need to Know About the “Law of 200”

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgThe risk is real. Suggesting that a technique used with great success in the recent past might be beneficial to the present is a perilous course. Is the idea out of touch with today’s reality? Is the author ignoring current trends?

A factual current event from which our industry and our lives suffer: Sales are down. Sales for the radio industry are down every quarter.

Hard research-and-math-people will point to the usual causes. Add to that list the fact that the same dollars that bought spots priced at X for the big morning show are being fed into podcasts for 10 percent of X. But podcasts are digital! Therefore, they are sexy to Wall Street. The result of that dollar transfer is quarterly investor calls featuring CEOs declaring that “digital is a sweet spot.” Actually, “digital” is a cheap whore but back to the topic:

Methods deployed to sell radio today are not working. Salespeople work hard, but the strategies they are given are weak. That’s why sales are down – every quarter. Spreadsheets, ROI, CPP, programmatic are elegant math-major systems. But our product is not math. Our product is emotion. Match sales techniques to the product. Tap the power of emotion.

Everything is ultimately purchased from our emotions. Everything.  Case in point: Joe Girard* understands cars better than anyone in history. No, no, don’t be dismissive of Joe because he was a car salesman; cars are very expensive. Cars have impacted you and your family for years. Cars make you feel great or awful. Powerful purchase.

Happy Birthday! One month a year, Joe would mail out a birthday card to all of his past customers and all of his prospects. All of them. In the same month. One out of 12 recipients were thrilled that Joe remembered their birthday! The other 11 would call Joe and tell him that he had their birthday date wrong. They called Joe. A car salesman.

Joe gave all of them information on the phone about the latest models and deals for… a new car. They called Joe.

The Law of 200. Catholic funeral masses hand out prayer cards featuring a photo of the deceased. Ask a priest how many cards are printed. The answer is 200. Caterers will tell you that the standard number of wedding guests is… 200!

Seems we know 200 people who will come to our wedding and our funeral. Major life events. Buying a car is a major, emotional life event. Joe realized that if he sold a good car, 200 people would learn that the customer was satisfied.

OR 200 were not happy. He gave all car buyers a box, a box of his business cards. 200 cards. He urged customers to hand out Joe’s cards to their friends.

Do those 22-year-old time buyers still want concert tickets, merchandise, meals, autographs, meet and greets? Before the power point presentation starts, book the good seats.

Yes, our product is emotion driven. How many arguments have you had about music repetition? New music? Controversial topics? Borderline morning show jokes? Those are emotional not intellectual discussions. There’s our power – in the center of the rink. Put the commercial on the mat.

How to Sell Anything to Anybody by Joe Girard https://a.co/d/fTpuzoZ

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

When “Sharing” Becomes Stealing: TALKERS’ 90-Second Lesson in Fair Use

By Matthew B. Harrison

TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgNinety seconds. That’s all it took. One of the interviews on the TALKERS Media Channel – shot, edited, and published by us – appeared elsewhere online, chopped into jumpy cuts, overlaid with AI-generated video game clips, and slapped with a clickbait title. The credit? A link. The essence of the interview? Repurposed for someone else’s traffic.

TALKERS owns the copyright. Taking 90 seconds of continuous audio and re-editing it is infringement.

Could they argue fair use? Maybe, but the factors cut against them:

  • Purpose: Clickbait, not commentary or parody.
  • Nature: Original journalism leans protective.
  • Amount: Ninety seconds may be the “heart” of the work.
  • Market Effect: If reposts draw views, ad revenue, or SEO, that’s harm.

And here’s the key point: posting free content doesn’t erase its market value. Free journalism still generates reputation, sponsorships, and ad dollars. Courts consistently reject the idea that “free” means “up for grabs.”

Enforcement options exist. A DMCA notice can clear a repost quickly. Repeat offenders risk bans. On-screen branding makes copying obvious, and licenses can set terms like “share with credit, no remix.”

But here’s the hard truth: a takedown won’t stop the AI problem. Once a clip circulates, it’s scraped into datasets training text-to-video and voice models. Deleting the repost doesn’t erase cached or mirrored copies. Think of it like pouring a glass of water into the ocean – you can’t get it back. And to make matters worse, enforcement doesn’t stop at U.S. borders. Different countries have different copyright rules, making “justice” slow, uneven, and rarely satisfying.

That TALKERS interview may now live inside billions of fragments teaching machines how people speak. You can win the takedown battle and still lose the training war. Courts are only starting to address whether scraping is infringement. For now, once it’s ingested, it’s permanent.

Creators face a constant tension: content must spread to grow, but unchecked sharing erodes control. The challenge in 2025 is drawing that line before your work becomes someone else’s “content.”

The law is still on your side – but vigilance matters. Use takedowns when necessary. Brand so the source is clear. Define sharing terms up front. And remember: free doesn’t mean worthless.

The real question isn’t just “Is it fair use?” It’s “Who controls the story?”

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com

Industry News

Urban Talk WURD, Philadelphia to Hold Founder’s Day Gala

Philadelphia urban talk WURD Radio is holding its annual Founder’s Day Gala on October 3, honoring the life and legacy of station founder Walter P. Lomax Jr., M.D. at Fairmount Park Horticulture Center. The station says this year’s gala marks the exciting launch of “Freedom Journeys: Celebrating the Lives of 250 Phenomenal Philadelphians.” Additionally, in recognition of the 250th anniversary of the United States,img WURD, in partnership with Renee Chenault Fattah and Love Now Media, will spotlight 250 iconic Philadelphians in the 250 days leading up to July 4, 2026. The series begins at Founder’s Day with a tribute to Walter P. Lomax Jr., M.D., WURD president and CEO Sara M. Lomax says, “Freedom Journeys is a celebration of the people who have shaped Philadelphia’s culture, history, and future. This storytelling project ensures that significant Philadelphia figures are not overlooked as we mark the semi quincentennial of this nation’s founding. We’re thrilled to launch Freedom Journeys at Founder’s Day and to honor my father’s extraordinary legacy with a night of joy, music, and community.”

Industry News

Charlamagne Tha God Partners with Mental Wealth Alliance for Mental Wealth Expo

iHeartMedia New York and Charlamagne Tha God are partnering with Mental Wealth Alliance to celebrate World Mental Health Day by hosting the fifth annual Mental Wealth Expo on October 11, 2025 at the Joel and Diane Bloom Wellness and Events Center at NJIT in Newark, NJ. Charlamagne Tha God says, “As we prepare for the fifth annual Mental Wealth Expo, my excitement continues to grow. Partnering with iHeartRadio and Mental Wealth Alliance each year to invest in our collective mental wealth, fills me with pride. With the guidance and support of Dr. Alfiee [Breland-Noble] as our chief mental wealth officer, we are creating spaces of hope, healing and empowerment that uplift Black communities and beyond. This isn’t just about talking about mental health, it’s about transforming how we experience it together.”