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The Supreme Court ruled against TikTok today (1/17), rejecting the social media company’s First Amendment challenge to the law that effectively bans it in the United States starting on Sunday. The unanimous decision came a week after the justices heard a First Amendment challenge to a law aimed at the wildly popular short-form video platform used by 170 million Americans that the government suspects could be influenced by China. The decision may deal a death blow to the U.S. operations of the exceedingly popular app, which delivers short-form videos that are a major source of information and entertainment to millions of Americans, especially (but not exclusively) in the younger demos. “There is no doubt that, for more than 170 million Americans, TikTok offers a distinctive and expansive outlet for expression, means of engagement and source of community,” the decision said. “But Congress has determined that divestiture is necessary to address its well-supported national security concerns regarding TikTok’s data collection practices and relationship with a foreign adversary.” This ruling obviously comes with a boatload of First Amendment implications and will add even more fuel to the fiery debates unfolding in the talk media sphere about the application of “free speech” and First Amendment Constitutional principles in the heightened environment of misinformation stirred up by the digital era.

Red Apple Music Networks, the music radio unit of Red Apple Audio Networks, has expanded its national syndication with one of America’s most popular, trusted, and beloved music radio personalities Bruce “Cousin Brucie” Morrow. “Cousin Brucie‘s Rock & Roll Party” airs live on Saturdays from 6:00-10:00 pm ET and is the second music radio program from the network, whose flagship is the iconic talker 77WABC, New York.

Cousin Brucie has a long and storied career with 77WABC, where he was on the air during the early days of rock ‘n’ roll and introduced fans to The Beatles, Motown, 60s Soul, surf music, and more. He even interviewed The Beatles when they first came to the U.S. in 1964!

Fast forward to 2020… John Catsimatidis purchases 77WABC and brings Cousin Brucie, who had been on SiriusXM, back to radio and his legions of fans. Last year, when Now and Then, a new Beatles song that used AI to fill in John Lennon’s voice, Paul McCartney recorded a personalized message for Cousin Brucie to play on his “Rock & Roll Party.”

“We are giving radio stations across America the opportunity to experience the success we have had with Cousin Brucie in New York,” said Catsimatidis. “Brucie is passionate about his show, the music, and his listeners and that is a large part of why his fans are so loyal.”

“Cousins, being on radio again, playing the best music, and connecting with listeners is as exciting for me now as it was in 1964,” said Morrow. “The magic of radio, the beauty of theater of the mind is unduplicated. I’m looking forward to the fun we’re going to have on radio stations across America!”

Morrow has 80,000 followers on Facebook where he interacts directly with his listeners throughout the week. Every Saturday, he posts a video to share with fans who his special guest will be that evening. Recent guests included rock ‘n’ roll superstars Ringo Star, Frankie Valli, Darlene Love, Dion DiMucci, Mike Love, and Ronnie Spector.  

“The goal with our networks is to deliver top-quality programming and nationally recognizable talent like Cousin Brucie to radio stations across the country,” stated Chad Lopez, president of Red Apple Media and WABC Radio. “Brucie has unparalleled access to the artists who performed the biggest hits of the 50s and 60s, bringing listeners closer to the music they love.”

Morrow is a past recipient of the TALKERS Lifetime Achievement Award and is considered by the publication’s editorial board to be a “talker” as much as a “disc jockey” where he is positioned, as described by Michael Harrison, in a “pop cultural stew at the very nexus of cross-generational history with interviews, storytelling and conversations.” Red Apple Music Networks also syndicates “Sundays with Sinatra with Joe Piscopo.”

Longtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on “UP CLOSE FAR OUT with Michael Harrison.”  Katz is the tremendously popular 3:00 pm – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach. In addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years supplementing his daily “take” on the issues as a champion of law enforcement, the needy, disaster victims and the disabled.  A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from service organizations and public officials including the President of the United States, Director of the FBI, and Governor of Virginia.  Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities where he is sure to make a positive difference in people’s lives. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net.  Don’t miss this.  It’s emotional, compelling and touches directly upon the very heart of 21st century radio.

One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over 20 local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with 500 monthly GRPs, generating a monthly reach of 75% and a 7 frequency. Claritas and MARU/Matchbox both ran studies on the campaign. The results are highlighted in this week’s Cumulus Media | Westwood One Audio Active Group® blog.

• Advertising creates memories and memories generate sales; Clicks don’t generate sales

• A significant test of AM/FM radio advertising in over 20 markets found AM/FM radio worked: Total unaided brand awareness grew +10%; Among heavy AM/FM radio listeners unaided awareness soared +16%

• Claritas attribution measurement revealed the AM/FM radio campaign generated an +8% lift in leads, +8% increase in signups, +9% in registrations, and +12% growth in purchases

•  A series of Tracksuit brand studies for TikTok revealed successful brands need to “be known before their needed.” The greater the awareness, the greater the conversion rate. A strong brand makes performance marketing work harder.

Check out the completely new blog post HERE.

Watch the 12-minute video of the key findings HERE.

To download the slides, click HERE.

Brian Lawlor, president, Scripps Sports, has been named the recipient of the Broadcasters Foundation of America (BFOA) 2025 Golden Mic Award, to be presented at the annual black-tie fundraiser on Monday, March 10 at the Plaza Hotel in New York City. The BFOA is the only charity devoted exclusively to helping broadcasters in need from illness or tragedy…..Veteran broadcaster Michelle Jerson‘s weekly one-hour travel/parenting program “Passport Mommy” has been added to WPHT,Philadelphia on Saturdays at 12:00 noon.  The informational and entertaining show is distributed by Radio America.Stations interested can contact Jennifer Dedes at Radio America: jdedes@radioameria.com…..iHeartMedia announced (1/13) the latest podcast programming for iHeart Women’s Sports. Eight new shows will launch on the network in early 2025 featuring renowned female athletes like Ashlyn Harris, Mel Reid, Lexie Brown and more. The new expanded lineup further emphasizes iHeartMedia’s stated commitment to bringing equitable media coverage to women’s sports…..TALKERS publisher Michael Harrison is available to do interviews on talk shows across the nation to discuss the latest music video release by Gunhill Road (the perennial pop music ensemble in which he is a member) – an anthemic tribute to talk radio – which has been gathering tens of thousands of views and downloads around the globe. Harrison talks about the state of talk radio in 2025 and its continuing importance as a vital communications/cultural venue.  Harrison can be reached via email at info@talkers.com.  To view the video, please click HERE.

Billy Bush announced (1/6) the launch of his new live talk show, “Hot Mics with Billy Bush” on TuneIn. The show is described as featuring “in-depth conversations on today’s hot mic topics, with a lineup of A-list stars, politicians both loathed and loved but shaping our world today, tastemakers, sports icons and tech barons” with full video available on  YouTube.com/@HotMicsWithBillyBush.  “Hot Mics with Billy Bush” is part of TuneIn’s growing catalog of co-branded original content. According to TuneIn, “Bush has 24 years of experience in entertainment and a record to set straight, which he will do on day one.”  The show will drop twice weekly live at 5:00 pm ET on Mondays and Wednesdays.  “Hot Mics with Billy Bush” debuts Monday, January 13, with a “super-hot, no-holds-barred explanation of how this show got its name,” (y’all remember the “locker room talk” incident?) and later in the week, on Wednesday, the show welcomes its first guest, Megyn Kelly. “Every week, I’ll be diving deep into culture-shaping moments, offering listeners a raw, unfiltered take on today’s biggest stories. Oh, and the only person that can cancel me is me,” said Billy reflecting on what he perceives as his newfound freedom.

2024 has been a dramatic year of challenges, struggles, and measurable change for the nation, society, and our industry of talk radio and its related talk media platforms.  The chart below lists the 10 most talked about Stories, Topics and People discussed on talk shows across the nation during the past 12-month period, according to the research of TALKERS. In some cases, we listed several items as ties – because words and ideas overlap and can be somewhat amorphous. None of these items were discussed in a vacuum – the connections between individual stories and news items, the topics they cover, and the people who played them out under the spotlight of public scrutiny are quite entangled to say the least. We describe some issues as “umbrella” topics. Talk radio also has its own unique focus on populist issues that in many cases tend to be ignored by what is still referred to as the so-called “mainstream” or “legacy” media. (For example, talk radio was talking about public concern over immigration reform long before Donald Trump came down that elevator in 2015.) Conversely, there are “big” stories out there that talk radio leaves to the other media and generally ignores.

The biggest and most challenging issues that faced our industry in 2024 include:

• Economics of the radio industry.  Major companies continued to be preoccupied with financial survival and avoiding bankruptcy. The growing preponderance of layoffs across the industry has been heartbreaking. Can radio afford to do “radio” properly anymore? Talk radio is subject to the trials and tribulations of the larger radio industry. It is not surrounded by a protective force field simply because it is important.

• Podcasting and fractionalization. The burgeoning digital media ecosystem originally spawned and inspired by talk radio’s lead now competes with the medium within the interactive marketplace of ideas.  Talk radio faces the challenge of expanding to a multi-platform environment such as podcasting and video streaming while maintaining its special “radio” esthetic.

• Growing demographic divide.  With each passing year, radio (including talk) faces increasing abandonment by the new crop of adults who weren’t born until after 9/11.  This is a major problem no matter what pro-radio research and ratings company report.

• Freedom of speech.  Not only was the First Amendment under assault in 2024 from a number of directions – but so was an increasing level of intolerance by corporate America and the disease of hyper-wokeness for controversy.  Not good.

• AM radio in the dashboard.  The stated intention of the automobile manufacturers to eliminate AM radios from the dashboards of new vehicles is at least five years premature and extremely damaging to the interests of the public as well as the radio industry. The problem is compounded by the damage this issue does to radio’s image in the business world simply by having it being a much-discussed issue at all.

Let’s resolve to overcome some of these challenges in 2025.  Happy New Year!

After 28 years on the job, FOX News (FOX News Network and FOX Business Network) host/commentator Neil Cavuto surprised his audience at the conclusion of his “Your World” show yesterday (12/19) by announcing that it would be his final show with the network. During his long run, the business news specialist – often on the receiving end of Donald Trump‘s ire – wore a number of hats at FOX and was known for his independence even when it meant taking on positions unpopular with the network’s base viewers. Cavuto closed the show with the following remarks, “This is it. The final segment, but today I also wanted to let you know this is my final show. I’m leaving FOX. I’ve been planning this day for some time, this just seemed like a good time. Now, some of you might be thinking, ‘well, Neil, it is about time!’ After all, I’ve been doing this for nearly three decades here. You know, there are people working with me now, who weren’t even born when I started at FOX — that’s how old I am. But I’m not leaving journalism, I’m just leaving here. But I’m forever grateful to my bosses here. They have been very good to me these many years and offered a very generous opportunity for me to stay years more.”  To view Cavuto’s full closing remarks from yesterday’s broadcast, please click HERE.

TALKERS publisher Michael Harrison will be spending a large part of his holiday doing media interviews across America in support of the new Gunhill Road music video, “Don’t Stop Talking.”  The song is an anthem co-written and performed with his bandmates Steve Goldrich, Paul Reisch, and Brian Koonin in celebration of talk radio. The video component of the project, produced by TALKERS associate publisher Matthew B. Harrison, features clips and images of almost 100 different talk show hosts in action from across the industry.  The powerful words and extremely catchy music extoll the virtues of talk radio as a platform for freedom. It encourages hosts and listeners from varied positions on the ideological, geographic, and demographic spectrum to continue using the venue to exercise their First Amendment rights.  It contains lines such as “As long as you’ve got a VOICE, don’t ever stop,” “As long as you’ve got TRUTH, don’t ever stop,” and “As long as you’ve got LOVE, don’t ever stop.”  During the first week of the song’s release, Harrison has appeared on several shows including “The Todd Starnes Show” on Newsmax 2 (pictured above); Walter Sterling‘s “Sterling Every Damn Night” on WPHT, Philadelphia; Harry Hurley‘s “Hurley in the Morning” on WPG, Atlantic City;  “The Dr. Daliah Wachs Show” on Talk Media Network; “The Talk Radio Countdown Show with Doug Stephan” on Radio America and Stephan Multimedia; “The Jeff Katz Show” on WRVA, Richmond;  “Liberty Watch Radio with Charles Heller” on KVOI, Tuson; and “Joe Thomas in the Morning” on WTON, Taunton, VA and TMN.  Appearances coming up Christmas week include “The Howie Carr Show on WRKO, Boston and the Howie Carr Radio Network; “The Other Side of Midnight with Frank Morano” on the Red Apple Audio Network” (including WABC, New York, WGN, Chicago); and more. Harrison uses the opportunity to discuss the virtues and importance of talk radio in American society, the rapid changes underway in media and technology, and the evolution of pop music as a means of social/political commentary.  Harrison plans to book interviews into January of 2025 in support of the project.  To arrange an interview, please email info@talkers.com. To view the “Don’t Stop Talking” music video, please click HERE.

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the “Latino Podcast Listener Report 2024” in a webinar hosted by Gabriel Soto, senior director of research at Edison Research, Elsie Escobar, director of community and content at Libsyn, and Briana Mendez, senior sales marketing manager at SiriusXM Media. The webinar offered up to five years of trending data and new findings about Latino podcast listeners as well as video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. According to the study, 43% of U.S. Latinos age 18+ are monthly podcast listeners, a 72% increase since 2020 (25%).

Key findings include:

• Female listenership is up: Women now account for half of the U.S. Monthly Latino Listening population, making the composition of Latino podcast listeners 50% women and 50% men for the first time.

• Social media is a dominant source for podcast discovery: 47% of U.S. Latino monthly podcast listeners age 18+ first discovered podcasting by seeing it on social media, compared with 30% in 2020.

• YouTube gains share as the service used most often to listen to podcasts: 40% of U.S. Latino monthly podcast listeners age 18+ say they use YouTube the most to listen to podcasts – a 12-point increase from 2020. Thirty percent search on YouTube most often to find out about podcasts.

• Latino podcast listeners’ preference for video podcasts is up: Since 2021, U.S. Latino monthly podcast listeners age 18+ have increased their consumption of video that they actively watch while listening by 23% (2021: 70% vs. 2024: 86%), surpassing audio only podcasts at 72%.

• Gen Z and Millennial U.S. Latino listeners are more likely to listen or watch podcasts with other people: 43% of U.S. monthly Latino podcast listeners age 18+ have listened to or watched podcasts with others. Listeners aged 18–24 are 47% likely to share their podcast listening experience with others, those aged 25–34 are 46%, and those aged 35–44 are the most likely to listen to or watch podcasts with others at nearly half (49%).

• Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.

“Latinos have been trailblazers in podcasting, driving trends from leading the early adoption of YouTube to fueling the rise of video podcast consumption,” said Elsie Escobar, Director of Community and Content at Libsyn. Beyond educational content, Latino listeners are embracing a broader range of podcasts, from entertainment to inspirational stories. This growing diversity creates exciting opportunities for advertisers to connect with a vibrant audience and align brand messaging with their lifestyle interests and values.”

Soto says, “The number of Latinos consuming video podcasts has surpassed the number of those listening to audio-only shows. If the young Latino demographic is any indication of how listening will take shape among the rest of the podcast audience, podcasters will have another reason to consider video as part of their content.”

Click here to download the report.

Vince Benedetto – founder, president and CEO of Bold Gold Media Group – is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.”  The video version is posted on The TALKERS YouTube channel program, “Up Close Far Out.”  In addition to being a radio industry rising star among station owners, Benedetto is an accomplished history buff. Harrison and Benedetto engage in a fascinating character study of British Prime Minister Winston Churchill. They draw lessons for a better understanding of the demands of leadership in modern times.  Bold Gold Media Group owns and operates 15 broadcast radio stations throughout Pennsylvania and New York.  Benedetto started the company and acquired his first four radio stations at the age of 29.  This remarkable man is a graduate of the United States Air Force Academy, a former Air Force Captain and Air Force OSI Special Agent, where he worked on counterintelligence, counterterrorism and felony level investigative efforts for the Department of Defense.  With a desire to be a media entrepreneur, Benedetto separated from the Air Force in his late 20s and formed Bold Gold, where his growing portfolio of radio stations has become a leader in social and digital media engagement. Benedetto serves as the chairman of the board of the Pennsylvania Association of Broadcasters (PAB).  He is a member of the Radio Advertising Bureau’s ‘Sales Advisory Committee’ (SAC). He also serves on the Board of Directors of the International Churchill Society (ICS) and is president of the Churchill Society of Pennsylvania. Don’t miss this illuminating conversation about vital American/world history and its connection to the most important character issues of modern times. To listen to the podcast in its entirety, please click HERE.   To view the video in its entirety, please click HERE.

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, has released an anthem celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.” To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  For more information about Gunhill Road please visit www.GunhillRoadMusic.com.

Mike Gallagher and Hugh Hewitt Fill in for Dennis Prager on the High Seas.  With his Salem Radio Network (SRN) colleague Dennis Prager still sidelined after a serious back injury suffered during a fall last month, talk host Mike Gallagher boarded the Rotterdam – one of Holland America’s newest ships – to pinch hit on a Prager Listener Cruise to Aruba and other Caribbean destinations last week.  SRN’s Hugh Hewitt hosted the first half of the cruise which offered daily in-person presentations for listeners in the ship’s theater. (Ever the showman, Gallagher also entertained Prager listeners with a rendition of the “Guys and Dolls” Broadway hit “Sit Down You’re Rockin’ The Boat.”) Gallaher (pictured above during one of the events onboard) admits, “Dennis’s listeners are so loyal, I initially feared they might make Hugh and me walk the plank, but we had a fantastic time, and it was a great tribute to Dennis on the high seas.”

PodcastOne Officially Launches PodcastOne Pro.  PodcastOne has announced the launch of a full-service solution that specializes in transforming podcasts into polished on-air productions for brands and professionals. PodcastOne Pro offers customizable services, with à la carte options to meet exact production needs, or a full 360° solution.Services include access to top-of-the-line podcasting studios and equipment (audio and video), strategy, program production, editing, guest booking, distribution, paywall options and promotion across PodcastOne’s existing network of podcasts. “As the only public pure-play podcast company in the United States, PodcastOne is uniquely positioned to help brands, businesses and content creators reach their target audiences more effectively while keeping loyal podcast listeners entertained and engaged,” said Jim Lally, head of business development for PodcastOne. “Branded podcasts are financially and logistically challenging for many companies to produce in-house. With the official launch of PodcastOne Pro, we’re able to offer a tailored podcast production solution to our clients that leverages our current infrastructure, which ultimately, drives higher margins, diversifies our revenue streams, and lowers costs for clients.”  Coinciding with the launch of PodcastOne Pro, PodcastOne is set to debut its new state of the art podcast production studio in Beverly Hills.  To learn more about PodcastOne Pro or get a quote for plans starting at $500, please visit www.podcastonepro.com.

Veteran radio broadcaster Chick Pallotta, a.k.a. Francis Chick Powers, is the creator, executive producer, and host of a long-running, syndicated radio series of individual programs collectively entitled, “The Inside Stories Behind The Christmas Songs.”  These critically-praised programs feature many legendary songwriters of fond memory who explain how their classic, holiday hits originated. Currently, there’s a total of 43 programs: 20 Short-Form programs (crafted as entertainment and informative holiday features where all the verses of a particular Christmas song are wrapped around the songwriter’s narrative), and 23 two-minute programs, suitable for the live and local talk and news/talk stations, providing a type of holiday feel to their regular programming. Additional programs are produced and released yearly. Since 2011, Pallotta has been producing and syndicating these one-of-a-kind holiday vignettes.  During that time, hundreds of stations throughout the U.S.A. and Canada in mostly small, medium-sized and suburban markets, have aired the series. Thus far, the series is being carried on stations having 14 different formats.

Soon-to-turn 78-years old in January, an item on Chick Pallotta’s Christmas wishlist, is to license his intellectual property of interviews with the Christmas songwriters to one of the major radio conglomerates to run during the 2025 Christmas Season. It would include all the elements of his original productions for that company to produce – the scripts, the interview segments, the song soundbites, the music beds, etc. – as it sees fit.  And that company’s own in-house, star radio personality would host the series, thus exposing all of this unique and original content to a new and wider listening audience, carried even on multiple-owned stations in the same city having different formats in the major markets. Pallotta’s only stipulation in a potential agreement would be to protect his current radio affiliates which have provided their loyal and steadfast support to him over the years.   For more info about these available programming elements please click HERE.

Plus there’s more: Pallotta has established another platform for his intellectual property. He’s making on-screen video segments for use in a full, theatrical musical production. A live cast of singers is envisioned to perform a mix of both the traditional Christmas carols and secular holiday hits as well. The visuals are lead-ins, prior to the songs being sung. He’s currently looking for an investor. Just as iHeartRadio produces its “Jingle Ball” concert tour in Madison Square Garden and other select cities annually, Chick is hopeful that in Manhattan’s Theater District itself,  a similar, success story is achievable in a Broadway theater during the 2-month holiday season, running every year, as well.  For more info about the theatrical opportunity, please click HERE to watch three short video segments.  Chick Pallotta can be reached by phone at 718-375-1245.

Cumulus Media in partnership with Signal Hill Insights, yesterday (12/2) released Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2024 Report, a comprehensive evaluation of the latest podcast audience trends. This 13th edition of the study examining the habits of weekly podcast consumers is part of Cumulus Media’s initiative to share insights and research findings with the podcast community.  A key finding uncovered in the Podcast Download Report is that YouTube continues its growth as the dominant podcast platform for consumption, reaching a new high.  “Though it began as an auditory experience, over the past few years we’ve seen the growth of podcast visuals, which go hand-in-hand with the similar ascendance of YouTube as a podcast platform,” said Lauren Vetrano, VP of advertiser studies and insights, Cumulus Media | Westwood One Audio Active Group®. “We currently see over a third of weekly podcast consumers using YouTube the most for their podcast consumption, up from 28% year over year. Similarly, one in three podcast consumers now prefer podcasts with a video component. Video, and by extension YouTube, cannot be ignored as an important aspect of the podcast experience.”  “Thumbnails turn out to be a key discovery driver on YouTube, especially among younger consumers. 53% of those 18 – 34 say they’ve chosen a podcast on the platform based upon the thumbnail,” said Paul Riismandel, president of Signal Hill Insights. “The title or persons featured in that graphic are the two top reasons for choosing an episode. This finding provides direction for podcasters looking to grow their audiences.”

The Fall 2024 edition reveals valuable insights for content creators and advertisers. Some highlights from the report:

• YouTube is the most utilized podcast listening platform in the U.S. over the past two years: 34% say it is the platform they use the most, followed by Spotify (17%) and Apple (11%)
• As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts
• YouTube is the most utilized podcast listening platform among Podcast Newcomers, Podcast Pioneers, and heavy podcast consumers
• Younger podcast consumers are more likely to consume a podcast because of the thumbnail image on YouTube versus older podcast consumers
• Text and the podcast title on the thumbnail are the biggest reasons podcast consumers will pick a podcast on YouTube

Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2024 Report is available in full for download here.

Pew Study:  Newsmax among Top U.S. News Brands.   The ratings competition for eyeballs and eardrums between multi-platform news content providers has grown increasingly fierce as burgeoning interest in politics – especially during this remarkably heated 2024 election cycle – has driven huge audiences to information venues seeking the latest data and ideological affirmation. The correlation between MSNBC’s notable ratings declines after the “Morning Joe” visit to Mar-a-Lago illustrated the sensitivity of branding and audience expectations within this volatile arena.  So, what media outlets did Americans turn to for political news during the heated 2024 presidential election?  Pew Research did some digging to find out and Newsmax has earned bragging rights for being among the top U.S. news brands for Americans seeking political news. The Pew survey for September of 2024 asked close to 10,000 Americans: “What news source do you turn to most often for political news?”  The question was open ended — with Pew giving no possible responses as respondents gave their own answers.  The Pew Study found Newsmax ranked among the top news outlets and networks and tied with media giants X (formerly Twitter) and YouTube — as respondents’ go-to source for citizens seeking political news. Newsmax even ranked ahead of the Associated Press and local news, and was just one percentage point behind NBC, CBS, MSNBC, and The New York Times.  Major established news outlets FOX News, CNN, and ABC News led the pack. “Multiple studies continue to show Newsmax is a major news player, and we are continuing to rise,” Newsmax Inc. CEO Chris Ruddy tells TALKERS. “The credit belongs to our team here and our viewers who are tired of old media and want the quality journalism we’re providing.” The Pew study confirms a recent Reuters Institute study that found Newsmax was one of the top 12 U.S. news brands for Americans.  The Reuters study found 8% of Americans — about 25 million Americans — turn to Newsmax on cable TV for their news at least weekly.  Starting as a conservative website, Newsmax was launched as an entrepreneurial initiative in 1998 by then-independent journalist Ruddy and expanded to include a TV network in 2014 .  Today, Newsmax estimates it reaches more than 40 million Americans through its television channels, online websites, and social media. The company has raised over $100 million for its Preferred Share Offering in its pre-IPO plan and expects to close soon.

Bloomberg Audio Renews Multi-Year Deal With Audacy.  Radio syndication firm, Key Networks and Bloomberg Audio, a leading provider of radio business news in the U.S., announce that Bloomberg Audio and Audacy have renewed their agreement to deliver Bloomberg Audio business and consumer news programming across the majority of Audacy’s 26 all-news and news talk stations. Audacy owns and operates many of the most influential news and news talk stations in America, including 92.3 FM and 1010 WINS in New York, News KNX-FM 97.1 and 1070 AM News Radio (KNX-AM/FM) in Los Angeles, WBBM Newsradio (WBBM-AM/WCFS-FM) in Chicago, and more. Bloomberg Audio has been Audacy’s primary business and consumer news provider for several years. Under the new multi-year agreement, Bloomberg Audio will continue to provide Audacy stations with access to its world-class radio news content, including live, customized reports, “Bloomberg Money Minutes,” and specialty features including: “Bloomberg Business of Sports,” “Bloomberg Business of Entertainment,” “Green Report,” “Small Business Report,” “Real Estate Report,” and more.  “We’re thrilled to extend our partnership with Bloomberg Radio, a trusted leader in business news, to continue delivering top-tier, timely financial and consumer content to our listeners,” said Jeff Sottolano, chief programming officer, Audacy. “This collaboration strengthens our commitment to providing unparalleled business news coverage across our all-news and news talk stations, ensuring our audiences have access to the insights and information they need.”

Rumble Will Host the Uncensored Fourth Season of “Surviving Barstool.” Rumble, the high-growth video platform and cloud services provider, announced that the much-anticipated fourth season of “Surviving Barstool” will move to Rumble, unedited and uncensored, beginning today (12/2). Rumble users and Barstool fans can subscribe to the Barstool Sports Rumble channel here and tune in to watch this season here. YouTube will only carry the censored version of “Surviving Barstool.” “Surviving Barstool” follows 24 of the biggest Barstool employees competing against each other for a $250,000 prize while trapped in the office. The final winner will be decided by the employees who were voted out along the way.

Mural in a Phlash! During these dark, cold days of disappearing promotional budgets and AI voice tracking, how many radio personalities get their likeness painted in a mural on the side of a building?  Well, that warm honor came in one of the coldest places east of the Mississippi River to SiriusXM “’60s Gold” channel morning personality Phlash Phelps in Bradford, PA.  Pictured above: local artists and phans, Greg Souchick (l) and Rick Minard (r) expressed their appreciation for the popular music host with a huge mural on the side of a building in downtown Bradford at 181 Main Street.  Phelps was overwhelmed by the rendering and said he’s headed up to north central Pennsylvania to see it himself.  We’re not sure if any other radio talent has ever had such a tribute.  Phelps said, “I’ve had a racehorse named after me and a flag flown over the U.S. Capitol, but I’m truly stunned by this incredible mural.  My phans are phantastic!”  Part of Phelps’ schtick is he spells all Fs with PH.  He is known for his fast-talking, retro style of broadcasting and for making American geography a focal point of his show. TALKERS publisher Michael Harrison states, “Phelps is a remarkably creative disc jockey who uses the element of ‘talk’ in a most entertaining and productive way by tying local towns, villages and communities around America into his show and saluting each with special attention to detail. He is my seven-year-old grandson and geography buff, Oliver Harrison‘s favorite radio star. Don’t think I don’t take notice of such things.” Phelps is heard nationally on SXM’s channel 73 M-F 6:00 am – 12:00 noon ET.

We See a Pattern of Philanthropy Developing Here.77WABC, New York has continually been using its powerful platform to support charities and people in need – in addition to creating exciting live and local talk radio. The station is partnering now with Shriners Children’s™️for a multi-media campaign that will increase awareness and support for the mission of providing The Most Amazing Care Anywhere™️. Started on November 18 and running through Giving Tuesday on December 3, 77WABC is running promos on air and in its e-newsletter soliciting donations to Shriners Children’s healthcare system. WABC Radio personality and legendary New York TV anchor Ernie Anastos is the voice of the campaign. On Giving Tuesday, WABC will expand the promotion to include a stream display on the 77WABC app, video social media posts from all talent, and pre-rolls on its podcasts, with the call to action to donate to Shriners Children’s. Donations to Shriners Children’s on Giving Tuesday will be 3X matched by one of their supporters for triple the impact on children’s health. In addition, on Giving Tuesday listeners will be invited to donate $225 per person to the WABC Radio Foundation, with net proceeds earmarked for Shriners Children’s, to be part of an intimate, 40-person audience for a live broadcast of “Sid & Friends In The Morning” with host Sid Rosenberg (pictured above). The live broadcast will take place in January at Studio 77, WABC Radio’s state-of-the-art audio/video event space. These audience members will have the opportunity for a picture with Sid and will receive a Shriners Children’s “Love to the rescue” blanket. In addition, a silent auction to benefit Shriners Children’s will take place for listeners attending the live broadcast, who will have the opportunity to bid on Shriners Children’s “Love to the rescue” blankets. “Shriners Children’s gives hope to children and their families across the country and around the world, regardless of their ability to pay,” said John Catsimatidis, owner of Red Apple Media and WABC Radio. “At WABC Radio, we are proud to help support Shriners Children’s mission to deliver specialty medical care to children.”  “77WABC is committed to serving our community across the New York City area,” added Chad Lopez, president, Red Apple Media and WABC Radio. “By partnering with Shriners Children’s, we are able to bring awareness and help raise funds for their charitable mission.”

Cox Media Group’s Atlanta Radio Stations Collect Over 8,700 Pounds of Food Providing 12,272 meals for Georgia Families. Cox Media Group Atlanta’s radio stations (including heritage news/talker WSB) partnered with the Atlanta Community Food Bank to collect 8,782 pounds of food leading up to the Thanksgiving holiday. The effort by KISS 104.1 (WALR), 95.5 WSB (WSBB-FM/WSB-AM), B98.5 (WSB-FM) and 97.1 The River (WSRV) generated 12,272 meals for food-insecure individuals in Georgia. “We have the best listeners in Atlanta. Each year they support these terrific events and help us do good for the communities we serve,” said Chris Eagan, SVP audience/programming for Cox Media Group. “This is what live and local radio is truly all about.”  “We are grateful to the Cox Media Group radio station teams and personalities who continue to show an unwavering commitment to supporting the Food Bank’s efforts during the holiday season,” said Kyle Waide, president/CEO of the Atlanta Community Food Bank. “Our partnership with Cox Media Group helps us amplify the prominent issue of food insecurity among our neighbors, and these events underscore the generosity and willingness of the community to help those in need.”  During the holidays, food becomes a focal point for many family gatherings, which deepens the despair felt by many neighbors who are already struggling. Thirteen percent of Georgians and 18 percent of children in Georgia are estimated to be food insecure. Among communities of color, food insecurity can be as much as two or three times higher than their white neighbors. Every dollar donated can make a giant impact. The Food Bank’s processes and partners help them transform every dollar donated into up to three meals.

The West Coast’s highly popular talk radio “power couple,” Robin Bertolucci and her husband Don Martin have stepped away from their longtime positions with iHeartMedia (11/8) – Bertolucci as program director of heritage giant KFI AM 640, Los Angeles and Martin as EVP of programming, iHeartMedia Sports (which includes FOX Sports Radio) and PD of sports talk AM 570 KLAC, Los Angeles.After nearly a quarter century of exemplary service in these positions, the ambiguous terms cited for the couple’s simultaneous departure do not mask the general industry observation that they were direct victims of the national radio cutbacks being affected by iHeartMedia as severe cost-cutting measures.  Chris Berry, iHeartMedia EVP of news, will assume the role as interim program director of both KFI and KLAC.

In the New York City market, the morning team of generalist Michael Riedel and sports talker Len Berman has met a similar fate at the legendary AM 710 WOR. Included in the cut – their show’s producer Terry Trahim, after more than 20 years of service to the station.

Multi-talented Scott Sands, iHM SVP of programming for the Ohio-West Virginia area and PD /afternoon host of WSPD, Toledo has also been let go.

Joe Pags impacted. In San Antonio, although he remains one of the most successful syndicated hosts in American talk radio with a rapidly growing roster of more than 170 stations coast to coast, Compass Media Networks star Joe “Pags” Pagliarulo‘s local highly-rated afternoon show of 19 years at his flagship WOAI (where he is a market legend) has been dropped from the lineup as a cost-cutting measure. Pags is one of talk radio’s most notable rising stars and will undoubtedly be okay – but his departure from WOAI is indicative of the wrecking ball nature of these types of budget-cutting measures.

There are more cutbacks being reported at iHM stations throughout the industry.

TALKERS publisher Michael Harrison states, “It is a dark moment in talk radio when the cutback ax falls on such good people who have devoted so much precious time, talent, and loyalty to their company, this industry and our professional community.  I’m in no position to tell companies how to run their businesses and protect their embattled assets in times of financial distress… but on a human level – not to mention in recognition of the fragility of this historic cultural scene to which we all contribute and hold an emotional stake – it’s downright heartbreaking.”

To see a recent interview with Joe Pags conducted by Michael Harrison on the video podcast “Up Close Far Out,” please click here.

TALKERS Heavy Hundred radio star Larry O’Connor just wrapped up nearly two weeks of shows from the WRFH studios on the campus of Hillsdale College in Hillsdale, Michigan. He hosted his “O’Connor & Company” morning program on Newstalk 105.9 WMAL in Washington, DC, as he served as Eugene C. Pulliam Distinguished Fellow in Journalism. Larry also produced his daily Townhall streaming show “LARRY” from the complex. While at Hillsdale, he taught a one-credit class for its journalism students, “Broadcasting and Podcasting,” and also delivered a public lecture entitled “The Media and the 2024 Election.” Video of that lecture can be found here.  Scot Bertram, general manager, WRFH/Radio Free Hillsdale 101.7 FM tells TALKERS, “I was happy to play a small role in making this incredible show happen every day for listeners in our nation’s capital and around the country. It was a real pleasure to watch this well-oiled machine operate, led by Larry, executive producer Heather Hunter, and technical producer Michael Shelton. Our journalism students learned a lot from observing these shows and having the opportunity to talk with Larry and receive in-person advice.”  Pictured above: Larry O’ Connor (l) and Scot Bertram (r) at Hillsdale. (Photo by Austin Thomason.)