Search Results for: video

Industry News

Broadcasters Foundation Thanks its Supporters

By TALKERS | by TALKERS

The Broadcasters Foundation of America is thanking all of those in the broadcasting industry who have supported the BFoA’s mission. The organization says, “The ads that you run and the emails youimg send on our behalf help us get the word out to radio and television professionals that the Foundation is here to lend a hand-up to those in our industry who need it most.” The BFoA created the 2025 BFOA Overview Video narrated by Deborah Norville and a second video featuring a BFOA grantee, the Toscano family that benefitted from the Foundation. See the Overview Video here and the Toscano family video here.

Industry News

IAB Report Dives into 2024 Digital Advertising Data

By TALKERS | by TALKERS

IAB just released its Internet Advertising Revenue Report for 2024 and the results of the study indicate the digital advertising industry saw ad revenue climb to $259 billion, a 15% year-over-year increase from 2023. IAB says, “This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes, and shifting consumer behaviors. In parallel, the streaming landscape continues to shift, with ad-supported streaming becoming dominant and live sports driving premium ad investments.” Other takeaways from the study including that Digital Video is the fastest-growing format, with revenueimg increasing 19.2% YoY to $62.1 billion, now accounting for 24% of total ad revenue, and that Podcast advertising revenues show a strong YoY growth of 26.4%, a significant acceleration from 5.5% last year. IAB adds, “This growth was fueled by shifting consumer media habits, with cord-cutting driving greater engagement with on-demand audio, and podcasts emerging as a key platform for political advertisers seeking to connect with voters ahead of the election.” Overall, digital audio – including podcasting – has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth from FY23 which is a slowdown in growth compared to last year’s 18.9% rate. Podcasting however saw a surge in growth at 26.4%, while other related formats such as Streaming Music and Radio stifled overall Audio growth. IAB concludes, “As audio consumption trends rise our data suggests that there will be continued digital audio advertising expansion and growth in the year ahead as brands and platforms invest more in podcasts, streaming music, and voice-based advertising.” See more about the study here.

Industry News

Edison Research: Women Podcast Listeners Triples in 10 Years

By TALKERS | by TALKERS

According to data from Edison Research, female monthly podcast listenership has tripled over the past decade, growing from 15% in 2015 to 45% in 2025. This is from Edison’s “Women’s Audio Report: Women & Podcasts” with support from SiriusXM Media. The report finds that when factoring in video podcast viewership, estimates for engagement by women climbs even higher, to 52% of women age 18+ nowimg consuming podcasts in some form. Other notable findings from the report: 1) Female podcast consumers skew younger (39% between ages 18-34), have higher incomes (29% with household incomes over $100K), and higher education levels (51% with college degrees); 2) Primary motivations among women monthly podcast consumers include exploring topics in depth (53%), learning (46%), and entertainment (44%); and 3) Among the women monthly consumers who have heard an ad on a podcast, 75% have acted as a result of hearing an ad. The Women’s Audio Report was based on 2,520 interviews with women age 18+ who had listened to audio in the last month. See more about the Women’s Audio Report webinar here.

Industry News

Katz Promotes Two in Political Sales

By TALKERS | by TALKERS

Katz Media Group promotes PJ Stack to vice president of political sales and Kevin McTigue to director ofimg political sales for their Katz Digital Video division. The promotions are effective immediately. The company says these leadership moves reflect Katz’s continued imginvestment in delivering strategic, results-driven solutions for political advertisers through both linear and digital media. Katz Media Group CEO Mark Gray states, “Katz has built the most experienced and trusted political sales team in the industry. With deep-rooted expertise across both broadcast and digital, our team delivers unmatched scale, strategy, and results for political advertisers. As the landscape continues to evolve, Katz remains the go-to partner for campaigns looking to connect with voters in meaningful and measurable ways.”

Industry Views

SABO SEZ: 5 Books That Will Change Your Life

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgThese books have helped me tell stories, prioritize programming initiatives and manage career strategies. If interested in a book the link connects to its page on Amazon.

You’ll Shoot Your Eye Out, By Quentin Schultze. Not what I thought. It’s not about the goofy episodes in the “A Christmas Story” movie. Jean Shepherd, radio star, wrote and narrated the movie. This book deconstructs how Jean told stories. Shepherd was the greatest radio storyteller of all time. He told stories on WOR every single night for 27 years. His one-hour show had no guests, no phone calls, simply his astonishing stories. Author Schultze, a college professor, spent hundreds of hours with Jean discovering how he imagined, enacted and teased his stories. The book is an advanced course for today’s magic makers. https://a.co/d/fHXIBlt

It’s One O’Clock and Here is Mary Margaret McBride, by Susan Ware. We know but a little. The first national star of midday radio was Ms. McBride. She was so popular and powerful that she required seven secretaries to answer her mail. On her show’s 10th anniversary, she packed Madison Square Garden with listener fans and celebrities. Eleanor Roosevelt hosted McBride’s 15th anniversary at Yankee Stadium. Show prep was her life, that’s why her show sounded informal. https://a.co/d/5idc7TC

Dress for Success, By John Molloy. Yes, the book reveals Molloy’s research on success dress, but perhaps more importantly the book helps the reader think like a success. This guide to the C Suite explains how to reach the top of any business. On the air? When preparing for work, consider all the steps we take toward meeting the station’s biggest client and do that every day. On the plane? No sweat pants! If you want to join a club, look like you already belong to it.  https://a.co/d/99XI61d

Effective Frequency: The Relationship between Frequency and Advertising Effectiveness, Compiled by the ANA. The DNA of everything. 100 years of studies on how a listener’s memory works. How many spots actually cause burn? How often should the promo run? Do listeners remember the first or last spot best? How to rotate songs? And why did the original phone numbers have seven digits? This deceptively thin, rich book will startle!  https://a.co/d/foZUreI

The Autobiography of Alice B. Toklas, by Gertrude Stein. The author was the ambitious patron of the Cubist art movement in Paris. Ernest Hemingway, Pablo Picasso, Henri Matisse, and many others were inspired and sponsored by Stein. Alice was her lover. Stein understood that controversy is a possible result of great artwork. Picasso’s first show in Paris caused outrage within the crowd. Watching the gathering’s reaction from the show’s balcony, “Gertrude Stein smiled.” Remember Stein’s reaction to Picasso’s audience the next time “sales” gives a host a hard time! https://a.co/d/1IuU1pV

My life has been changed by these works. How to dress, prep for an interview, cope with controversy, and rotate promos are skills shaped by these classics. Please let me know how they impact you.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry Views

HC at the NAB: Radio, One Way or Another

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgThese conventions used to be about making-the-most-of those towers behind radio stations that played in several rooms at home and occupied two knobs and six buttons in the dashboard. Back to the future…

“Take every available opportunity to connect with audiences.”

 Longtime programmer turned podcaster Buzz Knight moderated the session, “Cross-Platform Content Wins – Radio and Podcast Success Stories.” And here’s one now, a radio news guy I’d like to clone, WBZ-AM, Boston’s Matt Shearer, the next-gen’ talent whose skill set and perspective yields the sort of content that takes radio beyond those towers.

Shearer told us he “had been making video from my radio pieces. Now, I’m making radio from my video.” Whereupon Alpha Media EVP of content Phil Becker urged broadcasters to “focus on THAT they use you, not WHERE they use you.” And noting that – as “streaming services have divided audiences” – South Carolina Public Radio director Sean Birch recognizes that “We have to hit a bunch of audiences all at once.”

Common thread in panelists’ remarks: Broadcast and podcast listeners “are very different audiences;” and “we have to be where people are.” Still, revenue stacks-up in two piles: broadcast bucks and digital dimes. And Hubbard Radio EVP/programming Greg Strassell reckons, “Any engagement you do is an opportunity to promote the mothership.” Hubbard’s WTOP, Washington simulcasts its on-air programming via YouTube, and Greg says average Time Spend Listening there is 17 minutes.

“Using Social Media to Develop Community”

In this session, Beasley Media Group’s Dave Snyder recommends a Basic Success Framework:

— Understand your community. Rather than thinking platform (“We need to be on TikTok”), limit your reach to platforms that offer the most engagement potential. “Not all platforms will be a fit for your content.”
— Set your goals. What does success look like? Gauge value by engagement counts like Comments and Likes, rather than mere Views.
— Be authentic. Build brand guidelines, and have a moderation policy, and a style/tone guide. AI is a useful tool, “but it’s not authentic.”

Develop Engagement. Social media gives broadcasters a unique potential to:

— Share a behind-the-scenes view as content is created, “how the sausage is made,” giving your community a different perspective.
— Expose the community to content creators’ personalities. Building community is only possible if people feel like they actually “know” you.
— Interact with the audience. “Community building can’t just be about pushing content. Engagement flows two ways.”

Keep it going. “Once you have your Framework and Content plan, then comes the hard part.”

— “Consistency and cadence is probably the most important part of growing a consistently engaged community.”
— “Use ‘the whole buffalo.’ Optimize your content for cross-platform use.”
— Use analytics to “build on what works and chuck what doesn’t.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

HC at the NAB: More Than Spots, Less Than Clutter

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgRadio sells advertisers our listeners’ attention. For a hundred years, our inventory has largely been commercials. Now, as our wandering audience leads us to more revenue channels, are we hooked on spots?

“We’re still in the same business. What’s changed is the tool box.”

Salem Media Group EVP, operations and revenue development Linnae Young was among panelists exploring “The Local Advertising Buying Landscape: What are Clients Buying, and how are Radio Sellers Succeeding or Missing Out?” Her laser-like focus is on the client’s need: “The HVAC company has two trucks and wants six.”

Ditto from session moderator Mike Hulvey, the Radio Advertising Bureau’s president & CEO. He called pitching a multi-store McDonald’s franchisee, who heard-him-out, then asked “Will that idea sell a hamburger?”

We sure have ideas. Researcher Gordon Borrell reckons that “the biggest mistake radio stations are making is underestimating the potential [of digital].” Many now sell video advertising. Prospects “don’t have any questions about radio, other than ‘Can you lower the price?’ They have lots of questions about digital.” Be their guide.

And obsess on outcomes. “Stop with the tactics,” urges Marketron senior director of digital strategy Dustin Wilson. “It’s all about solutions-based selling.”

“As radio has encountered increased pressure on revenue, it has often increased spot loads.”

Ad nauseam, in the view of Edison Research co-founder & president Larry Rosin, whose Ted Talk-type session “Considering Spot Loads” was plainspoken.

Radio has violated what Larry calls “The Commercial Broadcast Bargain” – the unspoken deal that content is worth the time spent listening to ads. “We’ve tilted the bargain in an unfair way,” he said, pointing to “fewer, but much longer breaks; and many, many [music] stations now loading all their spots into two interminable breaks per hour.”

Rosin’s team has long tracked listening habits through its Infinite Dial series, and the trend is clear: Radio’s “Share of Ear” never fully recovered after the pandemic; and commercial loads went up during that time.

“The real problem” is not understanding how ‘Infinite’ today’s ‘Dial’ is, “ignoring the fact that there are other things to listen to.” Ad loads tend to be shorter in podcasts and in non-paid streams. These ad-supported competitors never run more than two spots back-to-back. And increasingly, Americans are paying for ad-free content, via SiriusXM, Spotify, YouTube Premium, and others.

Solutions? Larry was clear: “What I’m NOT saying: ‘cut the load and charge more’ in today’s low-demand environment.”

— Even if you can’t lower total inventory, consider more shorter breaks. “Listeners have, or at least had, an internal clock: song (3 minutes) – song (3 minutes) – song (3 minutes) – break (3 minutes). When you ask music radio consumers, a break should be the length of a song. The two long breaks clock simply can’t be the best we can do for advertisers.”
— Bonus on Rating, not Share, which would “reorient radio programmers to consider ALL competitors, not just other local stations. Radio’s insular world hurts it.”
— Don’t demonize commercials – “a disservice to advertisers” – the way we seem to when we call the stop set “a break;” or tout commercial-free hours to pump-up a daypart (then overdose the load in adjacent hours).
— Improve the quality of commercials.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: Trying is the Real Win

By TALKERS | by TALKERS

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgSerious business coaches reveal that a common trait of successful people is their ability to immediately forget their failures and to move on. Next idea. Next project. Surrounded by seas of committees, forms, rules and mediocrity, effective leaders know that just trying something, regardless of the outcome, is the WIN.  

Strategic “forgetting” requires a unique worldview. An introvert’s worldview. To forget a failure means not caring what colleagues think of new ideas. Innovators do not consider if they are embraced, they care that their idea launched.

Television legend and programmer Fred Silverman recreated broadcast television. He was so successful he was recruited to helm CBS, ABC and NBC. After corporate leadership he was an independent producer commandeering four hours of prime time a week, earning… a lot.

All that mattered to him was getting it on the air. Like all programmers not everything he produced worked. One hit show is a miracle, he created dozens.

To Fred, he was proud of all his shows. He never bragged about the hits because to him, a hit was anything that got on the air. New was a hit.

Fred’s innovations can be seen on TV now. Before Fred, a TV show promo consisted of a slide and a VO. Starting at ABC, Silverman was the first to pull video from a show, edit it into a 30 second hook clip turning it into a fast-paced promo for the show. Each promo aired once. A staff of 150 people was hired to create a brand-new promo every time. Fred would often sit in the edit bays, producing fresh promos. He hated repeated promos. Finance hated him; engineering hated him; scheduling hated him. Nielsen did not hate him.

I sat many an all-nighter in edit bays as Fred’s production partner until what was on the screen matched what was in his head.

The radio greats have similar patterns of behavior: Tom Bigby, Greg Stockard, Ruth Meyer, Howard Stern, Greg Moceri, Rick Sklar, Skip Eskin, all the legends were/are focused and driven. There is no downtime. When one insists that their precise vision be implemented, they won’t have many friends, but they will have stunning results.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry Views

Monday Memo: NAB Show, Survive and Thrive

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgHello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.

“If you’re here, you’ve already defied the odds.” 

National Association of Broadcasters president & CEO Curtis LeGeyt congratulated attendees at a perennial event that – on its own – paid for the trip, the NAB Show Small and Medium Market Radio Forum. As big corporate owners make big trade press headlines in big markets, the mojo in the minor leagues is downright invigorating.

Picture speed-dating for great ideas. The room is set up with roundtables. Each half-hour, attendees share what’s working back home, then rotate. Table topics included, “The Secret to Radio’s Digital Ad Success is Being Local First,” and “Podcasting Strategies for Radio,” and “Monetizing High School Sports,” and there were heartwarming stories about “Developing Your Community with Events and Social Media.” And, yes, THE most popular table – to which participants dragged chairs from elsewhere: “AI’s Use Throughout Your Station.”

Did you know that May is National Small Business Month? And National Small Business Week is May 4 to 10? Plan now to do what these plucky broadcasters shared ideas for doing: Use your broadcast and digital assets and your local engagement to, in NAB Show speak: “Unlock the Power of the Creator Economy.”

im

“A connection on LinkedIn is worth a hundred on Instagram.”

As corporate cost cuts continue, I’ve been collecting and sharing opportunities. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. And in last week’s column I recommended and demonstrated some valuable and FREE tools.

Now – courtesy of ThinkTAP’s Richard Harrington – a road map for selling your services. Here’s the deck from his super-useful session “Working with Brands: How to Get Your Foot in the Door and Stay There.” And don’t let the term “brands” scare you. Think local businesses.

Sampler:

— Your prospects crave the sort of engagement that successful on-air people have accomplished. “Build your Email list!” Harrington urges.
— Then, take every opportunity to engage. Important: “Reply to people who replied” to something you have posted. “Such a small percentage do reply that this makes their day.”
— “Do what you can to pull audience into a place you can control.” Anyone working in the industry we used to call “radio” now needs to be facile with social media and podcasting and video. So, use those skills and tools to “create content that can be used by the brand.”
— Especially opportune: demonstrate how to use what your client sells.

New to selling your services? Generous with his experience, Harrington’s deck will suggest lots of transactional technique.

Our industry, like ‘Vegas, is ever-changing yet timeless.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Defining Podcasting for the Future

By TALKERS | by TALKERS

Edison Research and audio advertising agency Oxford Road are releasing a white paper titled, “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The authors says this report “reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast definitions are affecting podcasting’s future growth and commercial viability.” They say that data from a nationallyimg representative survey of over 4,000 people “identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify.” It shows: 1) 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast; 2) Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution; and 3) A clear, shared definition and interoperable measurement are urgently needed to realize podcasting’s full economic potential. Regarding defining podcasts, they propose new working definitions as follows: Podcast (noun): “An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video.” And Video Podcast (noun): “An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience.” You can download the white paper here.  

Industry News

KSEV, Houston Owner Dan Patrick Profiled on KPRC-TV

By TALKERS | by TALKERS

Regular TALKERS readers and talk media industry watchers probably know that news/talk KSEV-AM, Houston owner Dan Patrick is also the Texas Lieutenant Governor. In fact, Patrick gave up his daily regular talk show to take on the lieutenant governor role. But that doesn’t prevent the veteran broadcasterimg from using his radio and TV skills to raise awareness of issues that are important to him. In a piece by KPRC-TV, Houston, Patrick’s efforts to draw attention to courier service lottery sales and legal marijuana in Texas via “amateur investigative-style videos” are highlighted. Patrick tells the station that his efforts are just for the sake of theatrics. “It’s not theatrics to say, ‘look at me.’ It’s theatrics to tell a story, so that people can connect with what we’re doing here and why we’re doing it.” He adds that most people are busy and don’t pay attention to the day-to-day goings-on at the state capitol. “Our job is to break through that.” See the entire piece here.

Industry Views

Monday Memo: “Kill The Feed!”

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgCorporate cost cuts continue. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. In just the last couple years, several longtime TV news people I know – who had-it-up-to-here with the hours – reinvented themselves accordingly.

“But radio is all I’ve ever done!” you say? No. Radio is (or was) your platform. And – as clients are accustomed to hearing me say – “Everything we do is storytelling.” So where else can you tell yours?

Tools are available, many free. To illustrate, I wrote a novella (shorter than a novel, longer than a short story). It’s the first fiction I’ve written since a high school homework assignment, and you can download it, also free.

I had an idea for a John Grisham/James Patterson-style thriller. ChatGPT and MS Copilot were my co-authors, suggesting plot twists and critiquing, chapter-by-chapter. After ChatGPT reviewed each one, I ran it through Copilot – like having a team of writers. Both AI tools also created the images you will see on the landing page. Tell either app how you want your web page to look, and it will write the HTML code! And Google Search helped with details.

Every one of those functions was completed in five seconds or less, free. As is Audacity, if you’d rather not spend for your own copy of the Adobe Audition you use (or used) at the radio station. And before you subscribe to Microsoft Office 365, peruse the suite of lookalike tools at OpenOffice.org. Video? Premiere Pro is pricey, but Adobe Express is free and there are shareware alternatives.

im

Seen those TV ads TikTok is running to stave-off a USA ban? Storytellers share how they’re making a living there. Could you?

I hope you like my story. But even if you don’t, I hope you will experiment with new ways to tell yours. I’m not saying any of us will write a best-selling novel. But if you do, you can also voice the audiobook version.

Now, grab the armrest, for chilling intrigue, and a damning narrative about the corporate consolidation that plagues broadcasting, set in the beguiling place where we live, populated by pseudonyms (including the author’s) which some will find thinly-veiled: http://getonthenet.com/TalkersPreview.html

That’s your sneak peek. It drops on April Fool’s Day.

Next week, I’ll be reporting here from The NAB Show in fabulous Las Vegas. If you’re going, wear comfortable shoes! But even if you do – and you plan on walking from where shuttle busses drop you off at the Convention Center to the West Hall where most radio and podcasting sessions will be – pack a lunch. It’s a hike!

Better idea: Let Elon Musk give you a free ride… UNDERGROUND, in “The Loop.” He has 100 Teslas zooming through what seems like a high-tech Batcave that his Boring Company is…boring. Here’s video I shot at CES: https://youtu.be/wqqQd9vZnM0

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

How to Get a Media Job Right Out of College

By TALKERS | by TALKERS

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgThank you, TALKERS for placing me on two panels at the IBSNYC conference. All student conferences have one underlying goal: Attendees want to know how to land a starter job in media. Here’s the information I shared with the eager crowd.

1. Decide where you want to live. Until you have a strong, positive reputation in the industry, no company will sponsor a move. It’s not just the cost of moving, it’s the emotional responsibility. If the job doesn’t work out, the company has lost money plus it will have the added burden of taking the recruit from their homeland.

Hiring a local eliminates the risk of an on-air talent not “getting” the city. If, for example, a DJ in New York announces that the store is on “YOUS TON” street rather than HOUSE-TON street, there is all sorts of trouble. In-town candidates have established relationships that will benefit the sales, news and programming departments.

2. Don’t write a resume, you don’t have one. You have a college degree, stories, and opinions. Fresh, new opinions. A good employer will respect a graduate’s perspective on their on-air product or marketing plans. Study the station where you want to work. Listen to elements you hear that are great and those that you could improve. Write it down. Prepare a good-looking WHITE PAPER about what you think works and what could be better. You don’t have to be “right” you just have to demonstrate an understanding of the station and your willingness to do work. No one else is going to write a paper and present defensible ideas. You will win.

3. Flatter. Select the exact company you want to work for and learn every single thing you can about it. It is astonishing how many times I’ve interviewed a prospect and found out that they knew nothing about the company or the station. They just want a job. Needing a job is not a career path. The people whom you will meet have giant egos. Know what that person has accomplished for their company, express your admiration for it, express your deep desire to be a part of it. Signal that you have no desire to work for any other company in town.

Have your goals lined up in your head and be flexible. Your mission is to get in the door. An employee ID is the win. BUT when asked what you would like to do in your career have a thoughtful response. Aimless=mindless.

4. Avoid answering job postings. Companies are often legally obligated to post jobs and 95% of those jobs are already taken. Instead, search deep into your personal and student network to find any associate or friend who may have a pipeline to the higher-ups in your target company.  HR is a bad place to start. Let the CEO of the company send you to HR after they have been impressed by their conversation with you! A courtesy call to HR following the blessings of the CEO – that’s the best strategy.

5. Once you get the job, do anything, learn everything. Tips: Show up 15 minutes before your day starts, don’t leave until you ask your manager if they need you to do anything else. At first, you will be asked to wash the morning show’s dishes! Log recordings! Take in feeds! Respond to listener calls and emails! You will look for ways to showcase your skills and be given a chance to excel. Take your vacation, call in when really sick, but DO NOT take a “personal day.” Yes, that’s how it really works. Welcome to show business.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Edison Research: Podcast Consumption Reaches New High

By TALKERS | by TALKERS

Edison Research releases its research project The Infinite Dial 2025 (with support from Audacy, Cumulus Media, and SiriusXM Media) that provides insights into “podcast consumption, online audio trends, in-car audio usage, smart speaker usage, social media behaviors, and other digital media habits.” Some of theimg key findings of this edition of the study include that podcast consumption has reached an all-time high with 70% of Americans age 12+ having listened to a podcast; 51% of those Americans age 12+ having watched a podcast; 73% of Americans age 12+ having consumed a podcast in either audio or video format, representing an estimated 210 million people; and 55% of Americans age 12+ now being monthly consumers. The study also looked at in-car audio use and finds that among americans age 18+ who have driven or ridden in a car in the past month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use one of these systems. You can download the study here.

Industry News

Talk Radio Host Joe Pags Swatted; Armed Police Swarm His Home

By TALKERS | by TALKERS

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Nationally syndicated talk radio host Joe “Pags” Pagliarulo’s home was swatted last week, bringing heavily armed police officers to his home at 2:35 in the morning. Pags recounted the events for his listeners and posted video of the segment to X. In it, says that he’s usually up until 5:00 am and therefore was awake when his cameras app told him there was something outside his house. Hisimg camera app showed the image you see in the photo here – a man who appears dressed as a cop with an AR-15 outside his house. Pags says he quickly called 911, identified himself, told the operator he thought he was being swatted and asked if the police were at his house. After confirming that it was the police, Pags was able to get the officers to stand down and they were assured there was no reason to be there. Pags tells his listeners that the goal of the swatters was to get him to grab his gun and go outside, in which case he likely would have been killed. You can listen to the show segment here.

Industry News

Rumble Launches Talk Livestreaming Lineup

By TALKERS | by TALKERS

Video-sharing platform and could services provider Rumble unveils Rumble Live, a linear livestreaming lineup of content that features well-known talk media personalities including Vince Coglianese, Steven Crowder, Russell Brand, and more. Rumble say it is reimagining the video platform experience byimg offering a format in which shows use the Rumble Raiding technology to follow one another and carry audiences seamlessly into the next show. Rumble chairman and CEO Chris Pavlovski says, “This is more proof that the content creator community at Rumble is the best place to be, because this new daily lineup will help everyone and be great programming for viewers. Creators in the lineup will build off each other’s audiences, and everyone on the platform will benefit by increased traffic across the board. Unlike the broadcast day on a television network, Rumble adheres to the principles of free speech and these are shows that people actually want to watch.”

Industry Views

Sabo Sez: The Actual Future of Radio

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night,”
WPHT, Philadelphia
Host, Sterling On Sunday, TM

imgThank you, TALKERS for having me on panels at the TALKERS Generations 2025 IBSNYC conference this past Saturday (3/8). Moderator and Philadelphia talk show god Dom Giordano asked us the inevitable: “What is the future of radio?”

You’ve likely had the experience of saying something funny or profound and been surprised.  “Where did that come from!??”

What’s the future of radio? I replied, “The next sentence out of your mouth. Radio will have a future if the next thing you say compels a listener to hear your next sentence.”

Where did that come from? The future is up to us. For over 100 years radio has engaged our listener to want to hear the next sentence. No wires, cable, laptop, computer. Distribution? No problem. Subscriptions? No. Technical challenges? No. Radio just works.

Your listener will want radio to just-work as long as the next sentence is our best. Ever.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Rumble Acquires $17.1 Million in Bitcoin

By TALKERS | by TALKERS

Video-sharing platform and cloud services provider Rumble announces that it has added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin, consistent with its previously announced Bitcoin treasury strategy to allocate up to $20 million to Bitcoin. The company saysimg this move further emphasizes its conviction in Bitcoin as a valuable tool for strategic planning and reinforces its expansion into cryptocurrency. Rumble chairman and CEO Chris Pavlovski comments, “We are excited to announce these purchases and allocation of Bitcoin as part of our treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry. These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies.”

Industry Views

Sabo Sez: Promoting Doom

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN

imgDuring my tenure at NBC, once a month the division heads would meet at the behest of the CEO to report on their progress and trends in their sector. As the executive vice president of the FM division, I took a seat in that formidable group and tried to keep my remarks as brief as possible. What could I possibly say that would be more damn important than the words of the president of NBC News or the NBC Television network? In addition to NBC’s CEO, the CEO of owner RCA would often join the fun.

Cable TV was flourishing, and CNN had just launched. I was at least 15 years younger than everyone in that meeting and had a different perspective on cable. Therefore, I was shocked by this exchange:

The CEO asked the president of NBC News what he thought of CNN. The President of NEWS said these exact words:

“It might do well for breaking news but otherwise it will not take the place of our news.”

Next on the staff meeting agenda was a discussion of HBO. Should NBC run spots for HBO? Again, the group did not think HBO would be much of a factor on the entertainment menu. They agreed to run the spots promoting HBO. Yes, I objected but lost.

In its first three decades, CNN was a serious factor for news, ratings, and revenue. CNN brilliantly made partnership deals with local TV stations to exchange stories and carriage. Independent TV stations could tap CNN feeds for breaking news coverage. Those deals, requiring no cable, established CNN at viewer level in every city.

HBO last year won more Emmys than NBC, CBS, ABC and FOX combined. In fact only one Emmy went to a traditional network last year: “Abbott Elementary,” ABC.

Radio’s inherent advantage over all other mass media is its distribution system. Elegant and free, it just works! A decision was made about 10 years ago by many radio companies to use radio’s power, clout, and credibility to promote podcasts. Podcasts… hard to find, hard to hear, and requiring expensive equipment that suffers from buffering now.  The hidden reason for the podcast push is that Wall Street doesn’t love legacy media. They like new things even if the new thing is deeply flawed. When needing money or liquidation, legacy media companies proudly point to their listening STREAMS.

Commercial broadcasters have proven to be not so great at podcasting.  Of course not. It’s a different medium: On-demand audio that can be paused and reviewed. Radio DJs and talk hosts were never trained or attracted to audio creation that is blind to time of day and repeated. It’s different. Why promote it? It’s like NBC promoting HBO.

The good news? Wall Street is realizing the proven appeal of legacy media: The George Soros Funds invested in Audacy. Apollo Advisors, the first-in money for Sirius, now owns Cox Broadcasting. Time to stop throwing our time spent listening and creative energy at podcasts that price their audience lower than legacy media. Bad business.

The wise way to benefit from the podcast revenue opportunity is to buy what works. Acquire existing, successful podcasts and aggregators.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

FOX News: Hannity’s Trump and Musk Interview Grabs 5.4 Million Viewers

By TALKERS | by TALKERS

FOX News reports that Sean Hannity’s interview with President Donald Trump and Elon Musk “dominated television” on Tuesday night with 5.4 million viewers and 733,000 in the 25-54 demo. The interview deliveredimg a 52% increase with viewers and 58% increase in the 25-54 demo compared to Hannity’s 2025 average and saw a 129% increase with viewers compared to the same day last year. The FOX News exclusive secured nearly 70% of the cable news audience at 9:00 pm ET and was the highest-rated episode of “Hannity” in 2025 aside from Inauguration Day. According to YouTube analytics and Emplifi, FOX News drove 20.5 million video views across YouTube, TikTok, X, Instagram and Facebook.

Industry News

Dr. Asa Featured in Ongoing TNA Wrestling Storyline

By TALKERS | by TALKERS

img

Nationally syndicated talk radio and talk TV star Dr. Asa (Asa Andrew, MD) has been developing a side career in the professional wrestling business in which he plays the roles of a ringside physician. You can see him in this current developing storyline at TNA Wrestling in which he’s confronted by female wrestling star Tessa Blanchard. See the video here.

Industry News

Red Apple Launches “The StoneZONE”

By TALKERS | by TALKERS

Red Apple Audio Networks and 77WABC Radio are debuting a new evening show starring political strategist Roger Stone titled, The StoneZONE that will air live from 8:00 pm to 9:00 pm ET. Red Apple chief Johnimg Catsimatidis says, “With the addition of The StoneZONE, radio audiences will have Roger’s perspective on news of the day in real-time. Our world is moving quicker than ever before, and listeners want to hear Roger’s insider’s understanding of what’s really going on in politics.” Following each evening’s broadcast, a video version of that StoneZONE will soon be exclusively available on Stone’s StoneZONE Rumble channel. This new show is in addition to the syndicated Sunday “Roger Stone Show” that also airs on WABC.

Industry Views

SABO SEZ: Now, the Advanced Course

By TALKERS | by TALKERS

By Walter Sabo
CEO Sabo Media Advisors
Walter M. Sterling
Host, “Sterling Every Damn Night,” WPHT Philadelphia
“Sterling On Sunday,” TMN Syndication

imgJim Gearhart is a remarkable on-air talent who was the AM drive host on New Jerey 101.5 for 20-plus years. In the 1960’s he was a star on WCBS-AM and WNEW. The illustration is an ad for his 2:00 pm to 4:00 pm show on WNBC circa 1968.

At first glance the ad presents a normal appeal to listen to Jim. Take another look. The message is: “Listen to Jim, he’s back,

img

“AND, you can talk to the biggest stars.”

One-on-one conversation between a listener and a newsmaker was BRAND NEW. All of the WNBC ads at the time stress that listeners could talk directly with celebrities. Listeners had to be “taught” that radio took phone calls!

There are two different types of talk radio cities: legacy cities and expansion cities.

Until the mid-1980s there were approximately 48 full-time talk stations. Their host cities had embraced talk radio since the dawn of radio. Pittsburgh, San Francisco, Los Angeles, Atlanta, Boston, Miami. When satellites made it possible for more cities to have a talk station, expansion talk outlets had a serious challenge. A challenge I witnessed at WHBQ, Memphis.

WHBQ was the first telephone talk station in the hometown of Elvis. It was not doing well despite strong talent, signal and RKO money. Very few calls. Focus group participants revealed the answer: “Oh, I can call in? I thought those were actors.” The people of Memphis had never heard a telephone talk station and therefore didn’t know how it “worked.”

WNBC had the same challenge. It was the first TELEPHONE talk station in New York. Dominant WOR was #1 for decades but never took a listener phone call. The ad for Jim sold the innovation that listeners could talk to the radio.

To evolve the format, collectively we desperately need new programming features. Features as compelling as the power of one listener talking one-on-one to a newsmaker.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Industry Mourns Death of Radio Legend Gary Stevens (1940 – 2025) at 84

By TALKERS | by TALKERS
Gary Stevens at WMCA in 1967 (NET photo)
Gary Stevens at WMCA in 1967 (NET photo)

Legendary radio figure, Gary Stevens, passed away on Monday (2/17) in Delray Beach, FL, at the age of 84. Stevens succeeded in a number of phases of the radio business from being a major star DJ on groundbreaking top 40 outlet WMCA, New York in the 60s as one of the iconic “Good Guys” to achieving influence as a radio company manager, program distributor, media investment banker, and station broker (where he profitably rode the consolidation wave). He was known for his innovation in all these fields.  He served as president of Doubleday Broadcasting in the late 70s, investments advisor with Wertheim Schroeder & Co., Inc. in the late 80s and as the head of his own firm, Gary Stevens & Co. in the 90s. During his stellar career, he served on a number of boards at major radio organizations including Saga Communications, where he briefly served as interim chairman upon the death of Ed Christian in 2022, and industry associations including the NAB and RAB.  TALKERS publisher Michael Harrison comments,  “Although Gary Stevens’ accomplishments and influence on the radio industry stretched over more than half a century and was quite profound – kids of my generation, who had the opportunity to grow up in New York during the swingin’ sixties, will always remember him as one of the glorious WMCA Good Guys.  His passing truly marks the end of an era.”

Noted industry historian and video chronicler, Art “Radio’s Best Friend” Vuolo reports to TALKERS, “Gary was the last of the WMCA Good Guys still alive, I took a fantastic B&W film from NYU’s film department that I guess ran on WNET Channel 13 in NY back in 1967 and added titles (a.k.a. supers) so each DJ would be identified and put an opening slate (in color) at the start. Gary Stevens is probably the most prominently featured in this film with some great behind-the-scenes insight as to how top 40 radio was done in America’s top market.  1010 WINS had already bowed out and gone all-news in April of 1965, so it was WMCA and WABC who were dukin’ it out in 1967.  However, in the spring of 1966, WOR-FM was a new tend-setter on FM with rock n’ roll.  Here’s the link (player below) to the amazing film.  Enjoy every second!”

Industry News

Cumulus/Westwood Studies: Audio Listeners are a Rich Source of In-market Financial Consumers

By TALKERS | by TALKERS

CumulusSeven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact. The key findings from the studies are outlined on this week’s blog.

Key takeaways:

• Compared to TV viewers, audio listeners are far more likely own investment assets, to be in the market for financial services, and be interested in the category.
• Despite massive TV spending by financial service marketers, TV viewers exhibit low brand equity for financial service brands and weak interest in the category due to the older skew of TV audiences.
• MRI-Simmons: Heavy podcast and AM/FM radio listeners are the ideal audiences for financial brands as they are more likely to be premium clients willing to pay for financial services.
• Case study #1: MESH Experience: Among consumers with $500K+ of investable assets, heavy AM/FM radio listeners are three times more likely than heavy TV viewers to be in the market for a new or additional financial services company.
• Case study #2: AM/FM radio drives strong growth in top funnel measures such as awareness, favorability, and consideration.
• Case study #3: A MARU/Matchbox study of consumers with $1M+ of investable assets found over a six-month period, an AM/FM radio campaign generated double-digit lifts in most measures of brand equity.
• Case study #4: Heavy AM/FM radio listeners are more likely to be active investors and more engaged with the financial category versus heavy TV viewers.
• Case study #5: Heavy AM/FM radio listeners are +44% more likely to be financial ‘thrivers,’ those who like taking investing risks and agree that investing is important.
• Case study #6: Compared to TV viewers, audio listeners are much more likely to have investments across a broad array of assets classes and more likely to invest in major financial brands.
• Case study #7: Harris Poll Brand Tracker: A Westwood One NFL AM/FM radio campaign generates significant brand equity impact far stronger than among TV viewers.

Check out today’s blog post.

View a 15-minute video of the key findings here.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

Hannity Trump and Musk

HANNITY TO AIR TRUMP MUSK INTERVIEW TONIGHT:  Continuing his longtime role as one of the nation’s talk media hosts most-closely-connected to Donald Trump, Sean Hannity’s recently recorded sit-down interview with both President Trump and DOGE head Elon Musk will air on the FOX News Channel’s “Hannity” program this evening (2/18) at 9:00 pm ET. Hannity is also syndicated daily on Premiere Networks and currently holds the number one spot on the TALKERS 2024 “Heavy Hundred.”  To see a preview clip of tonight’s interview, please click here.     Nebraska Broadcasters…..FIVE TO BE INDUCTED: The Nebraska Broadcasters Association will induct Dennis & Kathi Brown, Dale Johnson, Mike McKnight and Dave Wingert into the NBA Hall of Fame on August 12th in La Vista during the NBA Annual Convention. Established in 1972, the NBA Hall of Fame will grow to 123 members with these pending inductees…..Independent Broadcasters AssociationIBA AND RVA TO HOST LIVE VIDEO STREAMING WEBINAR: The Radio Vendor Alliance (RVA) is producing another “Lunch and Learn” workshop in partnership with the Independent Broadcasters Association (IBA). The workshops are free online sessions and feature industry experts with practical solutions to radio’s most pressing problems.  “Is Video the New Audio?” is scheduled for Thursday, February 20, at 1:00 pm ET.Radio Vendor Alliance The 45-minute session will include a Q&A and will be available for replay to all registrants. Registration is free (link: https://www.coolradiostreaming.com/) and IBA membership is not required.

 

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

RADIO HITS DIGITAL MILESTONE. The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc. The 13th annual report highlights the increasing role of digital advertising in stabilizing the industry’s financial outlook, with digital revenue now accounting for nearly 25% of the average radio station’s total income…..SPEAKING OF YOUTUBE.Shelly Palmer reports: Shortly after it launched, YouTube changed the way we consumed video. It grew powerful in tandem with the evolution of smartphones as it redefined our video viewing experiences. Now, YouTube has transcended its original form factors to officially become a television-first platform. CEO Neal Mohan revealed that viewers now watch more than one billion hours of content on their TVs every day, surpassing mobile viewing. For the past two years, YouTube has been the most-watched streaming service in the U.S., according to Nielsen. The shift toward TV screens is no accident. YouTube has redesigned its TV app to function more like a traditional streaming service…..SUPER BOWL AUDIENCE HITS HISTORIC HIGH. An estimated 127.7 million viewers tuned in for Super Bowl LIX (2/9) according to Nielsen, making it the largest audience for a Super Bowl and for a single-network telecast in TV history. Super Bowl LIX aired on FOX, FOX Deportes and Telemundo and streamed on Tubi from approximately 6:42 PM ET to 10:16 PM ET.  This flies in the face of all other pop culture media trends which follow a pattern of fractionalization…..AAR CONTINUES TO GROW. Armed American RadioThe syndicated “Armed American Radio” live stream hosted by successful broadcaster-Second Amendment defender Mark Walters is now available Monday through Friday 4:00-5:00 pm ET and Sundays 8:00-11:00 pm ET on You Tube at Armed American Radio, on Rumble at Armed American Radio, on Facebook Live at Facebook.com/armedamericanradio, on X (Twitter) @aarmark and www.armedamericanradio.com. Now streaming the live video feed on multiple platforms for viewers, the show’s podcast just crossed 20 million downloads last week.

Industry News

WURD Radio Presents “Phenomenal Black Philly Writers – Creating Our Essential Reading List to Survive 2025” at the Philadelphia Museum of Art this Evening (2/7)

By TALKERS | by TALKERS

WURD
In honor of Black History Month, WURD Radio presents “Phenomenal Black Philly Writers: Creating Our Essential Reading List to Survive 2025,” an evening of critical literary discussion and cultural exploration. This timely and urgent event will take place this evening from 6:30 to 8:00 pm in the Learning and Engagement Center at the Philadelphia Museum of Art.

WURD Radio (900 AM and 96.1 FM) is the only Black-owned and operated talk radio station in Pennsylvania. Having celebrated its 20th anniversary in 2023, over the past two decades WURD has evolved into a multi-media, multi-platform communications company that reaches deeply into the Black community through radio, video, events, digital and social media. It is considered the go-to media channel to engage, interact and connect with Philadelphia’s Black community. Tune in to WURD Radio on 900 AM and 96.1 FM.

According to the station, this event is in response to a time of extreme anti-intellectualism, the attempted erasure of Black history and identity, and the persistent denial of systemic racial inequality. By focusing on the art of writing as a political act, this event seeks to highlight the critical role of Black writers in shaping discourse on resilience and, most important, truth. The event will be enhanced by the curation of an essential reading list comprised of titles – fiction and nonfiction, poetry and prose — that will be shared with the audience and posted on wurdradio.com.

The evening will begin with a conversation between WURD Radio president and CEO Sara M. Lomax, Jeannine A. Cook of Harriet’s Bookshop, and Sonia Sanchez, a legendary poet, writer and leader in the Black Arts Movement. Following this discussion, WURD Radio host Solomon Jones will moderate a panel featuring Philadelphia writers Lorene Cary, Nancy Gilliam, Tre Johnson and Ursula Rucker, exploring the importance of Black writers politically, historically and spiritually, reaffirming the necessity of their work in today’s climate.  Additionally, event attendees will have the opportunity to experience the ongoing Philadelphia Museum of Art exhibit, “The Time Is Always Now: Artists Reframe the Black Figure,” which powerfully complements the evening’s themes of representation and cultural storytelling.

Industry Views

RADIO: Old School, New School, Next School

By TALKERS | by TALKERS

By Michael Harrison
Publisher, TALKERS

MH IDTo say that I am excited about the forthcoming Intercollegiate Broadcasting System (IBS) conference coming up in New York City on Friday March 7 and Saturday March 8 is an understatement.  I am proud that TALKERS has taken on the role of “presenting sponsor” of the entire event and that this year’s iteration of the annual “TALKERS” conference will be taking a unique and groundbreaking turn toward the future of radio-oriented broadcasting within the context of the industry’s leading youth-oriented gathering.

On Saturday March 8, TALKERS will be presenting an exciting and hopefully productive set of consecutive sessions collectively titled “GENERATIONS 2025.”  The theme: “Old School, New School, Next School: Learning from Each Other.” It will be happening on Saturday March 8 between 12:30 pm and 4:30 pm and feature more than 19 luminous industry speakers who will be there to both inform and learn from the hundreds of leading college broadcasters from across America who will be in attendance.

IBSIf professional radio is truly concerned about an aging audience and a deteriorating “farm system” from which to recruit new talent, it’s time to connect with the largest concentration of young broadcasters and listeners found on the planet in America’s dynamic campus radio station and communications department scene.

Here are just three (of many) pointers I hope to share with the young radio broadcasters (and I know I will learn a lot – as I always do – just being in their presence):

• Radio will no longer be defined by the platform or “band” upon which it is delivered.  We all know that. But for it to survive as anything other than a public utility (i.e. a soulless audio delivery system), it must maintain the magic and esthetic that has carried “radio” across more than a century of glorious history. It must bring the essence of its specialnessto its necessary co-existence with extended video, graphic and digital cousin platforms.  Be proud to be radio.

• Professionals in the radio (especially talent) business and increasingly related “other” media would be wise to think entrepreneurially. At this point, most do not; they maintain an “employee” mentality – and that is an economic and soul-busting liability as we rapidly morph into the NEXT school. You no longer have to “break in” to the business by getting past a gatekeeper for the honor of creating product on a real platform.  You can make your own real platform as well as the business structure to support those efforts. Learn business.  Start a production company.

• Learn how to use Big Tech platforms such as YouTube (their algorisms are a blessing and a curse) but beware of the suppressive techniques employed by their owners to mysteriously control how the game is scored.  Stay on top of that.  The 21st century will require an updated approach to bolstering the increasingly quaint First Amendment.

Please read the stories directly below for up-to-date information about this important two-day event coming up in March.

Michael Harrison is the publisher of TALKERS.  His email is michael@talkers.com.   

 

Industry News

Cumulus Media | Westwood One AudioActive Group Blog Post: Advertiser Perceptions Indicate National Marketers Are Bullish On The Economy – New Product Launches Are At Record Highs And Ad Spend Will Increase

By TALKERS | by TALKERS

imgA series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. Each month, Advertiser Perceptions, a leader in providing research-based strategic market intelligence for the advertising and ad tech industries, surveys 300 executives involved in media brand selection decisions who will spend a minimum of 1 million dollars in ad spend over the next 12 months. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines the key findings, examining the outlook national marketers have on the economy:

• Nearly half of marketers say the economy will grow in the coming year, a record high

• There has been a reduction in perceived negative impact of macroeconomic conditions

• The recession that never came; Marketers shake off the dire predictions of 2022 and 2023

• Increasingly, brands and media agencies report the U.S. GDP will impact ad budgets

• 37% of buy-side 2025 ad budgets will be bigger; 53% will stay the course

• Advertiser optimism was higher as of December 2024 than it had been a year earlier

• 2025 new product launches will hit all time high

• All forms of audio see increased ad spending intentions

• Prophet survey of advertisers reveals top-performing marketers consider brand building as a crucial driver of short-term impact

Check out this week’s Cumulus Media | Westwood One Audio Active Group® blog post here.

To view an 11-minute video of the key findings, click here.

 

 

Industry News

A Star Is Born!

By TALKERS | by TALKERS

By Kathy Carr
President, Howie Carr Radio Network (HCRN)

TALKERS EXCLUSIVE

Kathy Carr IDAfter the first White House press briefing by the youngest presidential press secretary in history, the calls, emails and texts keep flowing in to me about Karoline Leavitt.

Even some of my liberal relatives have said, “She sounds very confident and knowledgeable.” That’s because she is, I texted back. Often in this business, people will try to push a young person in front of you. They will tell you, in all sincerity if not total accuracy, that this person is the next big star. In the case of Karoline Leavitt, my client was right.

Karoline LeavittBack in 2022, we were at a client remote, and the owner told me he wanted to introduce us to this young lady who had been a White House aide near the end of Trump’s term. “She is going places,” our client told us.

At age 24, Karoline was running for Congress in the seacoast district of New Hampshire. She was an underdog in the GOP primary to an establishment candidate, as well as a former U.S. senator’s wife. Don’t worry about it, our client told us, Karoline is going to win. When you hear something like that, you try not to roll your eyes, but you are, shall we say, skeptical.

But this time, at a car dealership in Portsmouth, it took about 45 seconds to realize that she had it. She worked the showroom like a seasoned political pro, shaking every hand in the place. She looked me in the eye and shook my hand firmly, but not too firmly. She spoke in complete sentences with no ahhhs or ummms. She didn’t punctuate every sentence with some variation of “like” or “you know.”

Despite being heavily outspent, Karoline handily won the GOP primary against her older, better-financed opponents. I truly felt she was going to defeat the Democrat incumbent. I donated to her campaign more than once.

We were stunned when she did not win. I spoke to her the day after the loss and told her that although it might not seem like it now, everything happens for a reason and that something better is coming. I was just trying to make her feel better, but this time it was true.

Howie Carr

Soon after her defeat, we met for lunch, and I tried to recruit her as a full-time employee for our radio network. She politely declined, but did work for us as a freelancer and fill-in talk show host. (She was great!) At the end of her stint, she took us out to dinner, picked up the check, gave us a bottle of champagne and posted a video on her (very popular) social media promoting Howie’s latest book. We left dinner that night thinking, Karoline is going places.

So, there she was this week at the podium in the Brady Briefing Room in her beautiful magenta jacket and perfect make-up. But this is no dumb blonde. Her poise is beyond impressive, and everyone now realizes she is not just a pretty face. To the briefing she brought no binder, just brains.

Karoline Leavitt

In the winter of 2023, knowing that President Trump was going to run again, we invited her to dinner with us at Mar-A-Lago. Howie made a point of saying hello to POTUS and putting in a good word for the president’s former White House aide. With thumbs up, she posed for a quick photo with President Trump and Howie. She was wearing a jazzy crème and green dress – she always looks like a million bucks!

We are not the sole reason she was hired for the campaign, but we are proud to have played even a small part.

People often ask me what the most rewarding part is about being in the media. Some think it is the money, influence or perks. Those are all great but what a rush it is to see the next big star being born. And her name is Karoline Leavitt.

Kathy Carr is president of HCRN which distributes the Howie Carr Show and Grace Curley Show. She can be reached at Kathycarr@Howiecarrshow.com

 

 

Industry Views

Fair Use or Foul Play? Lessons from “Equals Three”

By TALKERS | by TALKERS

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgIn the ever-evolving landscape of digital media, creators often walk a fine line between inspiration and infringement. The 2015 case of “Equals Three, LLC v. Jukin Media, Inc.” offers a cautionary tale for anyone producing reaction videos or commentary-based content: fair use is not a free pass, and transformation is key.

The Case at a Glance

“Equals Three,” a popular YouTube series, built its reputation on humorously reacting to viral videos. The show used 10-30 second clips of these videos, pausing periodically for the host to add jokes and reactions. Jukin Media, which owns the rights to many viral clips, sued for copyright infringement, arguing the use was not protected under fair use.

The court sided with Jukin Media, ruling that “Equals Three’s” use was not sufficiently transformative. While the show added humor and commentary, it primarily repackaged the original content for entertainment without enough new meaning.

What This Means for You

Fair use requires creators to add something new, such as critique or analysis. Simply reacting to content with jokes or minimal commentary isn’t enough. Use only what’s necessary and ensure your work doesn’t substitute for the original.

Additionally, fair use considers market impact. If your content diminishes the value of the original by serving as a substitute, it’s unlikely to qualify. 

Why This Matters

Reaction videos and commentary are staples of digital media, but they come with risks. The “Equals Three” case highlights the need for meaningful transformation. By focusing on critique, analysis, or education, creators can navigate fair use confidently while respecting intellectual property rights. 

Media attorney, Matthew B. Harrison is VP/associate publisher, TALKERS; Senior Partner, Harrison Media Law; and executive producer, Goodphone Communications.  He is available for private consultation and media industry contract representation. He can be reached by phone at 724.484.3529 or email at matthew@harrisonmedialaw.com