Monday Memo: Advertisers, Explaining
By Holland Cooke
Consultant
As listener attention and advertising dollars continue to go-digital, stations now sell more than spots, to monetize advertiser demand that will otherwise be satisfied by other vendors. With you or without you, local retailers need/want to be seen.
Many local businesses are already on YouTube. And whether their video is polished or embarrassingly amateurish, they crave traffic. Stacks of research demonstrate that NO other companion medium drives online traffic better than radio. We train station reps to ask prospects with online assets: “Unless we tell our listeners, how will they know it’s there?” And if your station web site is content-rich and properly promoted, your traffic runs rings around theirs.
Low-hanging fruit: Local service retailers, explaining. Example: A bicycle shop demonstrates how to change a flat tire. Doing so identifies the business as helpful and helps sell spare tires and patch kits. One video I saw so thoroughly explained the process that it left me thinking I’d let them do it! 😉
How-to-do-something videos are among YouTube’s most-watched. Second-only to entertaining videos. Tips, based on what’s up at stations I work with, and sources cited:
• Keep ‘em short, based on viewing data which demonstrates that people stop watching after two minutes, if they watch that long (the first five seconds is critical). And so, you can sell the advertiser a series of videos.
• From YouTube Marketing by QuickStudy.com: Create videos that solve [the advertiser’s] customers’ problems. Each video should address one concern, narrowly focused on one problem end users face and how to overcome it. Doing a series invites viewers back to see that series of episodes.
• Depict advertisers demonstrating their expertise, so consumers are confident that your client is the right choice; and to personalize the business.
• Use keywords that the viewers you want would likely search, in your self-explanatory title (“How to change a flat bicycle tire”) and in the video’s Description and Tags.
• Early in your YouTube Description copy, include a link to more information, i.e., “Step-by-step instructions: example.com/flat.pdf”
• Research from Kinetic: More than half of viewers watch without sound. So, consider how you can get your message across without it.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
Benztown, a global leader in radio imaging, voiceovers, programming, podcasting, and jingles, has released two new episodes of “Chachi Loves Everybody,” an original podcast series hosted by its president Dave “Chachi” Denes. The episodes feature Chachi’s special guests Steve Jones, president and CEO, Skyview Networks, and Mike McVay, president, McVay Media Consulting. 
PodcastOne
Six members of the state’s broadcasting community were inducted including Betty-Jo Cugini of WERI/WRX Radio/WLNE-TV/WJAR-TV; Chris DiPaola of WBLQ-AM Radio (posthumously); Joe Hassett, color commentator Providence College Basketball; Dan Yorke of WPRO-AM Radio/WPRI-TV; Paul Zangari of WEAN-AM Radio/RI PBS/ WPRO-AM Radio; and Sean Daly, WLNE-TV/WPRI-TV. An emotional high-point of the ceremony took place when the late Chris DiPaola was inducted as the inaugural recipient of the Ron St. Pierre Radio Innovator Award – named after the late RI radio legend who passed away earlier this year. The award was accepted by DiPaola’s father and son. TALKERS publisher Michael Harrison attended the event, noting, “Last night’s beautiful gathering was a reminder that local radio and television are very much alive and well in Rhode Island. There were laughs, tears, pride, camaraderie, and an abundance of good vibes. It was inspirational!”
Effective 10/1, Kevin Washington has been named operations manager for Alpha Media’s five Dayton, OH stations (WDHT-FM, WROU-FM, WGTZ-FM, WCLI-FM and sports talk, WING-AM). Washington has 20+ years of experience with Alpha Dayton and most recently held the position of APD/promotions director. Alpha Media’s SVP/market manager Brett Beshore tells TALKERS, “I’m thrilled to be promoting Kevin into this pivotal role with Alpha Dayton. He’s consistently demonstrated strong commitment to the organization’s values and goals, delivering exceptional results with everything he’s undertaken. There’s no one more deserving. He’s the absolute best choice to lead our highly[1]talented team with our heritage brands.” Washington adds, “I’m excited to take on this new role with Alpha Media. We have great stations in the market and greater people inside the building. I’m looking forward to this next chapter.”
After 35 years of service and leadership in local broadcasting, Bob Longo is retiring as VP/GM of Cox Media Group (CMG) TV – Jacksonville (WJAX-TV and Hoffman Communication’s WFOX-TV), effective Dec. 31. Longo’s career has deep roots in journalism. He started in radio as a reporter, anchor, news director, and talk host before moving to TV as a reporter and anchor, executive producer, and news director. He led newsrooms in Binghamton, Buffalo, Hartford, Pittsburgh, Orlando, and Jacksonville. He joined CMG in 2014 and was promoted to VP/GM in 2017. “Bob has been successful at every stop because he’s a personable and engaged leader with an unwavering commitment to journalistic excellence and financial performance,” said Dan York, CMG’s president/CEO. “He’s consistently brought passion to serving his local communities and has been an ardent advocate for the value of local news and investigative journalism. While we’re happy for him, we’re going to miss Bob’s optimism and leadership.”
Broadcasting weekdays 5:00 am to 9:00 am PT, the show delivers what station sources describe as “unmatched news coverage of the critical stories shaping the community.” 
The program has a reputation for being a trusted news source dedicated to delivering timely and accurate coverage tackling everything from local and national news to business, entertainment headlines plus traffic and weather reports. Known for her warm delivery and engaging storytelling, Carter’s distinguished career includes roles at major news outlets such as WBBM in Chicago and Newsradio KFBK in Sacramento, where she became known for her sharp reporting and ability to connect with audiences. She will report to PD Mary Ayala who tells TALKERS, “I’m thrilled to welcome Veronica to our team,” adding, “Her depth of experience, vibrant enthusiasm and passion for connecting with the people of California make her a great addition to our morning show.” Carter comments, “I’m honored to join such a respected team and excited to connect with our listeners each morning, bringing them the news and stories that matter most.” Carter replaces LaDona Harvey, who announced she was stepping down from the role earlier this month.
The podcast publishing arm of iHeartMedia and Radio Ambulante Studios (RAS), a pioneering Spanish-language podcast production company that tells the stories of Latin America and Latino communities around the world, announced a deal that will bring RAS and its full slate of shows to iHeart’s My Cultura Podcast Network. As part of the deal, Radio Ambulante Studios’ flagship, award-winning podcast “
Midday show host Laurence Holmes (pictured left) will transition to afternoon drive and join co-host Matt Spiegel. “The Spiegel and Holmes Show” began being heard weekdays from 2:00 pm to 6:00 pm CT yesterday (9/23). The station also installs local broadcast veteran Marshall Harris as midday show co-host. Harris succeeds Holmes and will be heard alongside Dan Bernstein on weekdays from 10:00 am to 2:00 pm CT beginning September 30. “We’re thrilled to debut the future of afternoons on The Score by pairing Laurence Holmes with Matt Spiegel,” said Kevin Cassidy, SVP/market manager, Audacy Chicago. “Laurence’s deep knowledge of Chicago sports, coupled with Matt’s existing rapport with our afternoon listeners, promises to deliver compelling, insightful content that resonates with our audience. We’re equally thrilled to welcome Marshall Harris, a seasoned sports broadcaster with deep local ties, to our midday lineup.” Holmes joined The Score in 1998 and covered the Bears for 10 years. He has also been a sports anchor on NBC5 and NBC Sports Chicago. He succeeds Danny Parkins, who recently left the station. Harris joins 670 The Score after serving as sports director for CBS2 in Chicago. He has also served as a fill-in host for 670 The Score since 2022 and has been heard on sister station Sports Radio 94WIP in Philadelphia.
Remote News Service (RNS), a boutique news network providing hyper local, and custom news and traffic remotely, has added four new affiliates. These include station clusters in Wisconsin in both Prairie du Chien and Viroqua, and in Michigan two more markets, Soo and Sault Ste. Marie. Gabe Buch, OM/PD at Robinson Media’s WQPC, Prairie du Chien tells TALKERS, “Remote News has a been a life saver! Very easy to work with and they went the extra step to make our news local. The transition to Remote News was very easy and the anchor we chose is easy to work with and sounds great.” Michael SanAngelo, OM for Sovereign Communications adds, “Our company is on the Canadian border, and we’ve struggled for years to find the right person to collect, write and deliver solid local and regional news on our seven-radio station group. In just two weeks with Remote News Service, our news content has been night and day better and exactly what we have always wanted.” RNS owner Lesley Lotto tells TALKERS, “I’m floored once again at the tremendous growth! 54% this year so far. But this is not about me, it’s our amazing team who continues to attract new clients due to their dedication and hard work. I’m beyond proud.” To learn more about RNS, 
Premiere Networks announces the addition of “
Ham is a prominent journalist, FOX News contributor, speaker, author, and co-host of the news podcast “
The duo will help listeners navigate the headlines that matter most to American families and understand how they affect them. Known for being funny and a bit irreverent, yet serious and thoughtful about important issues, Markowicz and Ham have one purpose in mind: to keep the audience informed without wearing them out.
What’s it like to be a self-made billionaire mogul with powerful ownership interests in the media, grocery, energy, real estate, political, and sports industries? TALKERS publisher Michael Harrison presents a candid one-on-one dialogue with Red Apple Group CEO and WABC, New York owner John Catsimatidis that covers all the above bases and then some. “Cats” discusses his ongoing plans for WABC Radio; the future of the AM radio dial; roots of the inflated cost of food and gasoline; his development of beach front condo properties in Coney Island, NY and St. Petersburg, FL; and what he describes as his “common sense” approach to today’s political environment. Catsimatidis’ life is the embodiment of the American Dream – a true rags-to-riches story of a Greek immigrant who came to New York City with his family at the age of six months and worked his way to success, starting in his parents’ humble grocery store, to become one of the most influential individuals in the nation. Harrison and Catsimatidis take the viewer on an amazing “fun” journey from the nostalgic sidewalks and baseball stadiums of old New York to the pinnacle of 21st century business, media, and technology. To view this exciting new entry on the TALKERSMEDIA YouTube channel, please 
Phoenix Suns Ring of Honor member and legendary radio play-by-play announcer Al McCoy has passed away peacefully at the age of 91. The longest tenured team broadcaster in NBA history, McCoy was widely known as the “dean of NBA broadcasters” for his years of service and unique broadcasting style. He served 51 seasons as “The Voice of the Suns,” calling his first game on September 27, 1972 and his last on May 11, 2023. McCoy’s unforgettable calls of the most memorable moments in Suns history, including three trips to the NBA Finals, and his trademark phrases from “Shazam!” to “Zing Go the Strings” to “Heartbreak Hotel” have cemented his legacy throughout Arizona and the NBA. His distinctive voice, vivid descriptions and deep knowledge of the game created a unique style that remained a staple for more than five decades. McCoy will long be known as the Voice of the Phoenix Suns. His many contributions to basketball and sports broadcasting were recognized when he received the Curt Gowdy Media Award from the Naismith Basketball Hall of Fame in 2007. The first play-by-play announcer inducted into the Arizona Broadcasters Hall of Fame in 2004 and a 2009 inductee into the Arizona Sports Hall of Fame, McCoy earned the team’s highest honor when he became the 15th person inducted into the Suns Ring of Honor in 2017. Funeral services are pending.
The Radio Hall of Fame inducted its 2024 class of honorees last night (9/19) during a gala ceremony and dinner at the Omni Nashville. 2022 inductee, Lon Helton was emcee for the event, with Radio Hall of Fame co-chairmen, Kraig Kitchin (also one of this year’s inductees) and Dennis Green, welcoming attendees with opening remarks. Pictured above: 2024 inductee Lee Harris (r) director of integrated operations, NewsNation (and of 1010 WINS, New York fame) and Scott Herman (l) chairman, Broadcasters Foundation of America who inducted Harris. Herman and Harris worked together at 1010 WINS when the all-news operation was part of the CBS Radio fold and Herman served as the company’s COO. For more information about the Radio Hall of Fame and the eight 2024 Inductees, visit: 
Audacy has added “FOX Across America with Jimmy Failla” to its lineup on Talk Radio 1210 WPHT, Philadelphia. Failla’s nationally syndicated political show will be heard weekdays from 7:00 pm to 10:00 pm ET beginning October 7. “FOX Across America with Jimmy Failla” features guests from across the political spectrum for lively discussions on the day’s leading headlines. David Yadgaroff, senior vice president and market manager, Audacy Philadelphia tells TALKERS, ““Jimmy’s coverage of today’s top stories brings a refreshing lightness to the political polarization in America, uniting listeners from all parties with laughter,” adding, “Talk radio has proved to be a reliable news source for listeners, so we’re proud to add this renowned program to our airwaves as the anticipation builds for the 2024 presidential election.” TALKERS Heavy Hundred member, Failla says, “As a former taxi cab driver, I am thrilled to join a station that’s built the same strong relationships with its listeners as I built with my passengers,” adding, “I can’t wait to take this ride!” In addition to his radio program, which is heard on 150 stations nationwide, Failla hosts the television show “FOX News Saturday Night,” where he uses his experience as a stand-up comedian to add humor to the biggest stories of the week. He is the New York Times bestselling author of the FOX News book Cancel Culture Dictionary and began writing for the network in 2016. Failla is replacing Cumulus / Westwood One syndicated star (and TALKERS Heavy Hundred member) Mark Levin at night on WPHT.
Beasley Broadcast Group Inc. (Nasdaq: BBGI) has announced a 1-for-20 reverse stock split, effective September 23, 2024. But what does this mean for shareholders? A reverse stock split reduces the number of shares investors own while increasing the price per share. In BBGI’s case, for every 20 shares you hold, you’ll now own one share. For example, if you own 100 shares at $0.50 each, after the split, you’ll own five shares priced at around $10 each. Importantly, the total value of your investment stays the same before any market fluctuations. BBGI is conducting this reverse stock split to boost its stock price and comply with Nasdaq’s requirement for stocks to trade above $1.00. The split helps the company remain listed on the exchange. Shareholders don’t need to take any action – your broker will automatically adjust the number of shares. However, if you end up with a fractional share (e.g., owning 25 shares pre-split), you’ll receive cash for the fraction rather than owning a partial share. The reverse split will take effect on September 23, 2024, with shares trading at the new price starting September 24. While your share count decreases, the goal is to stabilize BBGI’s stock price and position the company for future growth. In summary, the reverse stock split is a technical adjustment, and the value of your investment remains the same. Keep an eye on the stock’s performance post-split to gauge its long-term impact.
Cumulus Media Appleton-Oshkosh, WI is looking for a dynamic morning show host for its legendary conservative talk and news station WOSH-AM (with FM translator). The station just celebrated its 83rd anniversary and is looking for an engaging presence to guide it to its next milestone. Station officials tell TALKERS, “The WOSH host shares the community voice and opinions and encourages listeners in the Fox River Valley to engage with the topics of the day, whether they agree (or even disagree) with us. Our talent, news, the sound of the station, and promotions are all forward thinking. If you are as well, maybe Wisconsin should be on your radar!” For more details and contact information, please 
The images accompanying the music will be a dynamic montage of individual radio talk hosts in the process of doing their shows. The group invites talk show hosts from around the country – local and syndicated – to contribute video clips of themselves in action on the mic. The clips need not be longer than one minute and show the face of the host on air in the studio (even if it is a home studio) and, if possible, show the station or program logo in the frame. Obviously, the group cannot guarantee inclusion in the final product, but every effort will be made to do so. Gunhill Road video producer (and TALKERS VP/associate publisher) Matthew B. Harrison states, “The members of Gunhill Road are so grateful for the attention and airplay they have received over the past five years from talk radio that they want to give something special back to the industry and its medium.” Interested hosts should send their video clips to 
Crowley has had a long and illustrious career in New York talk radio. He has served as vice president/general manager of the Salem Media Group New York – WNYM 970 AM The Answer and WMCA 570 AM The Mission – since 2013. Prior to that, he held key management positions for 18 years as sales manager and VP/GM at WOR, New York. In an internal memo issued to Salem management and corporate staff (9/17), company senior VP East region Jeff Reisman states, “Jerry has been an integral part of our team since 2013, leading both WMCA and WNYM with visionary guidance and unwavering dedication. His remarkable leadership and unique skills have strengthened Salem’s presence in the New York market. Throughout his tenure, Jerry has consistently demonstrated an exceptional ability to blend his gifts and expertise, fostering a positive impact on our NY staff, our [WMCA] ministry partners, and our local advertising clients. His commitment to excellence and his innovative approach has set a high standard for all of us.” Reisman concludes, “There is only one Jerry Crowley, and we are deeply grateful for his 11 years of hard work and dedication. While we will certainly miss his presence and leadership, we wish him all the best as he embarks on this new chapter of his life.” 
Effective immediately (9/18), Christine Escobar re-joins the company as market president for Austin. Rosie Perez steps into the role of market president for San Antonio. 
Additionally, George Flora has been elevated to senior vice president of sales for Dallas-Fort Worth. 
As market presidents, Perez will oversee the operations of all seven iHeartMedia San Antonio stations and Escobar will oversee the operations for all five iHeartMedia Austin stations. As SVP of sales, Flora will be responsible for driving client success, leading the sales management team, working closely with sellers and growing revenue in the Dallas – Fort Worth region. All three leaders will report to Amy Leimbach, region president for iHeartMedia Dallas-Austin-San Antonio. “Rosie, Christine and George are incredibly talented and are the right choice to lead their teams in the Dallas-Austin-San Antonio Region,” said Leimbach. “They each have a strong track record and a unique set of skills that fit their respective markets, with the ability to build and cultivate winning teams.”
Written in 1787, signed on September 17, 1787, ratified in 1788, and in operation since 1789, the United States Constitution is the world’s longest surviving written charter of government. Today is the anniversary of that initial signing. After spending all summer crafting the original seven articles of the historic document, an assemblage of the nation’s founding fathers in Philadelphia at the Constitutional Convention, under the leadership of George Washington, created what would prove to be the ideological and legal backbone of the United States of America. The 39 remarkable individuals who put their signatures to the document included such icons as Benjamin Franklin, Alexander Hamilton, James Madison, and Gouverneur Morris.
Haley, who as a former GOP candidate has played an important role in the ongoing presidential race, will also offer her opinions on the campaigns of former President Donald Trump and Vice President Kamala Harris. Throughout the hour Haley will also have open dialogues with an array of guests and callers, featuring conversations about the challenges facing Americans of varying perspectives and backgrounds. Haley tells TALKERS, “The American people are smart. They’re sick of distractions in DC and noise from the mainstream media. They want to know what the issues are and how the solutions will impact them. I’m excited to partner with SiriusXM on a show that breaks down the policies and empowers them with the facts.” As part of the multi-platform agreement, video of the program will be available on the SiriusXM app, and the show can be found across major podcast platforms following its premiere on SiriusXM.
As millions of voters across Los Angeles County decide how to cast their ballots in the pivotal race for district attorney, Audacy’s KNX News 97.1 FM and the Los Angeles Times are joining forces to present a live debate between incumbent George Gascón and challenger Nathan Hochman on October 8 at 5:00 pm PT. Sources at Audacy Los Angeles tell TALKERS, “With criminal justice top of mind for voters across Southern California, the KNX News/L.A. Times debate will dig into the key issues impacting safety, equity, and quality of life for the residents of America’s most populous county ahead of the November 5 election. The one-hour, commercial-free debate will air on KNX News (97.1 FM & 1070 AM) with live video available on the digital and social platforms of KNX News and the Los Angeles Times. KNX News anchor Mike Simpson and chief correspondent Charles Feldman will moderate the debate. Panelists will include L.A. Times reporters James Queally and Brittny Mejia and KNX News reporter Emily Valdez. Media interested in attending should contact Alex Silverman at 
In her new role, Murray will lead WJCT’s early childhood education team, overseeing an expanded program of family engagement workshops at six early learning centers and three Head Start sites throughout the academic year. She also manages long-standing initiatives such as the annual children’s writers contest, the Jax PBS KIDS Club, WJCT’s Parenting Minutes, and more. Murray will also manage WJCT Public Media’s relationships with local and national partners and stakeholders, develop new programs and services, and serve as an early childhood education resource for the Northeast Florida community – all with the goal of expanding WJCT Public Media’s impact in this essential service area. Murray has an extensive background in the field and has worked with WJCT Public Media as a consultant over the past two years – while also consulting for the WNET Group in New York, the Fred Rogers Company, and public media stations throughout Florida.
At a time when interviews with the former president are a common talk media occurrence, Root tells TALKERS the interview was significant for several reasons. “First, while I’ve done 16 interviews with President Trump (even he admits this might be the all-time media record), he was always my guest on the phone… this was my first exclusive, face-to-face, one-on-one TV interview. Second, this might have been the last interview he did before Sunday’s assassination attempt. I’m so proud I opened and closed the interview by telling him, ‘My fans and I pray for you every day. We appreciate everything you’ve done for us and this country. Thank you and God bless you.’ And third, when President Trump said a certain slide about illegal immigration saved his life… I corrected him and said, ‘God saved your life. And he continues to protect you – because I believe you are the chosen one – chosen by God to save this country, and economy, and secure this border, and make America great again.’” Root concludes, “I’m so proud I said all of that considering what happened the next day that could have changed the future of this country. He needed to know how much he is loved and appreciated by the American people.”
Audacy news/talker WPHT, Philadelphia’s recently launched live series of public meeting events titled “Politics & Pints” kicked into high gear this past Thursday (9/12) evening as popular station midday personality Dom Giordano hosted an evening with Trump Organization EVP, Donald Trump, Jr before a sold-out crowd of 500 listeners, sponsors, and local officials at the Scottish Rite Auditorium in Collingswood, NJ. The conversation covered the election, the state of the union, and Trump Jr’s worldview. Giordano (pictured above left) tells TALKERS, “Don Trump Jr (r) took us inside big Trump moments like the family coming down the escalator in 2016 and his call with his father after he was shot. He did this while doing a dead-on Trump impression and speaking fluent Czech.” Giordano adds, “He was very personable and quite intelligent.” 
A cash bar for soft drinks, beer and wine was available for purchase in the lobby of the Scottish Rite Auditorium. Ticket prices ranged from $500, which included a VIP pre-event meet and greet, a copy of Letters to Trump and a commemorative Politics & Pints tumbler, to $195 for reserved seating that included a copy of Letters to Trump by former President Donald Trump. Special handicap seating was also available.
“Our industry is going to take a while to reset itself, like the newspaper industry,” he said, estimating that this “reset” would come in 10 years, or not at all. “This might be the new normal.” Pictured above: Adell (l) with radio historian and videographer Art Vuolo (r). Vuolo tells TALKERS, “He invited me to video in studio the launch of Super Station 910 the first week of September a year ago as he re-branded WFDF-AM 910 as news/talk. He wanted to go after WJR, but with mostly syndicated programming from Premiere Networks. Interestingly 910 now with 50 kw is the third biggest AM signal in Michigan!” For more info, see the entire Detroit Free Press article here. 
Mentoring and Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) non-profit organization dedicated to the advancement of female leadership in radio broadcasting, and the National Association of Broadcasters Leadership Foundation (NABLF), name Rachel Haggerty as the 2024 MIW NABLF Launch Program mentee. Started in 2023, Launch is a partnership between MIW and the NAB Leadership Foundation dedicated to supporting and guiding women in radio who are relatively new to the industry. 
The first of its kind, this program fosters the development and curation of talent. Haggerty graduated from Seton Hall University in 2019, where she was actively involved with WSOU-FM, serving as assistant technical operations director and later as student manager. After graduation, she completed the National Association of Broadcasters Technology Apprenticeship Program, interning with iHeartMedia’s New York City radio stations. She then worked locally and with a national support team at iHeartMedia before becoming the assistant chief engineer at WABC-AM. Since 2023, she has returned to iHeartMedia New York, working with Premiere Networks on nationally syndicated talk shows. Rachel is also an active member of the Society of Broadcast Engineers and holds a Certificate in Broadcast Radio Engineering.
Harrison addressed the issue of artificial intelligence’s impact on talk show hosts as well as society in general presenting a mixed forecast of both good and bad news. To watch the video in its entirety please click here