Pending Business: Father’s Day
By Steve Lapa
Lapcom Communications Corp
President
You have still have six weeks to make Father’s Day your sales success. Stop taking for granted, this always undersold 100-plus-years-old celebration.
Father’s Day is a $20 billion business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?
Your most valuable sales asset, your on-air personalities, can be helpful in brainstorming, collaborating, even creating unique sales opportunities. They know their audience.
The National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. Still the typical radio ad sales team rarely takes the time necessary when it comes to brainstorming this annual opportunity. Unlike Mother’s Day where “natural” categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what does your target list look like for Father’s Day? How creative is your Father’s Day planning… especially since neckties are still out?
Could it be because Father’s Day was hatched in Spokane, Washington as a complement to its senior partner, Mother’s Day?
It really doesn’t matter. These takeaways may help guide your thinking as you approach any holiday marketing. Let’s start with a Father’s Day profile that should broaden your thinking:
— Forget the old school. Consider this: 81% of gift givers are looking for “unique” or “experience” oriented gifts. A true opportunity to open your prospecting targets. Would Dad enjoy a weekend staycation?
— Like it or not online shopping is becoming the norm, yet when it comes to Father’s Day, nearly 50% are still shopping at retail locations. Another reason to freshen up that prospecting list.
— Despite inflation, 76% of Americans will celebrate Father’s Day.
— The average spend is projected at $171. Not exactly Christmas numbers, but welcome income to any retailer.
Sellers and managers often overlook obvious income opportunities that could come easily. Chances are your local talent have a connection to Father’s Day that could make a difference on a sales call. Don’t overlook the opportunities right in front of you as you approach the next sales call.
Happy Father’s Day!
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.
The Ramsey Network says Kamel, who went from negative net worth to millionaire and has successfully navigated the money minefield, will “tackle the tough topic of money with humor and wit.” Kamel comments, “There’s so much anxiety and frustration around money. I’m so pumped about this channel because we’re going to show people personal finance doesn’t need to be complicated, and we’re going to have a lot of fun doing it.” New episodes will be posted every Monday, Wednesday and Friday.
contributor to the Red Apple Media station, will host a Sunday talk show, although a firm start date has not been announced. Red Apple CEO John Catsimatidis tells the Post, “She is one smart lady and she is one tough lady and you know how much I appreciate smart tough ladies.” DeRosa says her show will tackle “the major headlines driving national news and New York news. It will be a mix of insiders conversation but also I want it to have broader appeal to everyday New Yorkers.” 
related to crime, law enforcement, public safety, homelessness and the failures of many of our elected officials.” The program debuts this evening (5/8) at 7:00 pm ET. CRN Digital Talk Radio CEO Michael Horn says, “We are thrilled to have Sheriff Villanueva join our lineup of hosts on CRN Digital Talk Radio. His experience and expertise in law enforcement and in public service make him a valuable addition in the talk media universe and we look forward to providing a platform for him to connect with the audience.”
vice president of BetQL Network. Audacy Chicago VP of programming and operations Greg Solk says, “Mitch Rosen is ‘The Score’ and has led his team for nearly two 
decades of unprecedented success. He has a keen eye for talent and has the deepest relationships in Chicago sports media. We are all excited about the future of ‘The Score’ with Mitch leading the way.” At the same time, the company promotes assistant brand manager Ryan Porth to program manager, reporting to Rosen. In this role, Porth will assume day-to-day responsibilities of the station’s programming. Rosen comments, “Ryan Porth came into “The Score Clubhouse” in January of 2022 and has fit in like a veteran. We are excited about his next step in helping to guide the future of Chicago’s sports powerhouse.”
recently served the company as division vice president of digital. McCrary Mitchell says, “I am honored and thrilled to be market president for Memphis & Tupelo. iHeartMedia is engrained in both communities and my stewardship will embrace our alliances and initiate partnerships to strengthen mutual community interests. It’s a privilege to lead this talented team in sharing the iHeartMedia message.”
classic hits WVBO-FM. Philpott comments, “I knew very quickly after speaking to and meeting with [regional VP] John Rowe that rejoining Cumulus in Appleton/Oshkosh was the right move for me. I am thrilled to work with the incredible programming team there, and to continue working with [SVP programming operations] John Dimick and [chief content officer] Brian Philips. Coming over from Minnesota for my third tour of Wisconsin radio, I’ll still be wearing purple… but only the stuff related to Prince! Here’s to continue making great radio that our listeners love!” 
have started The OG Live Podcast Co to operate their business. They say the new podcast program, titled, “Ovies & Giglio,” will drop three times a week – Monday, Wednesday and Thursday mornings – on a YouTube channel. Giglio tells the paper, “We’re going to try to do what we’ve been doing, only on our own. The outpouring from both listeners and from our sources — coaches, administrators, commissioners, (Canes owner) Tom Dundon — that part has been overwhelming and obviously super encouraging at a time when we obviously needed it. So that’s kinda why we thought we could do this. We hope we can make the most of the chance that we have.” 
extended absence for a chronic throat condition that led to a cancer scare. Toucher, who co-hosts the morning show with Rich Shertenlieb, says in a video he posted to Twitter, “I feel my voice is getting stronger. I think that if I go to the doctor on Monday, he is going to give me permission to go back on the air. So, what turned out as a big, big cancer scare, where I was given assurances that it was cancer in my throat, might turn out to be that I needed not to talk for a very long time.” 
“Up First” remains ranked #3. Radio-related podcasts finishing in the top 20 according to Podtrac include: The Daily Wire’s “The Ben Shapiro Show” (#6), iHeartPodcasts’ “Stuff You Should Know” (#8), and Cumulus Podcast Network’s “The Dan Bongino Show” (#10). 
and 2022 guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals in acute need from $400,000 to nearly $2 million last year. “I am very proud to have known Jim for nearly 40 years as a colleague and a friend,” said Scott Herman, chairman of the Broadcasters Foundation. “Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. He always saw the positive in every person and every situation.” Prior to his service to the industry as president of the BFoA, Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a 19-station radio group concentrated on the East Coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. An innovator and visionary, Thompson created the Radio-Mercury Awards to encourage and reward excellence in radio creative. He served on the boards of the Radio Advertising Bureau and the Advertising Council, was vice chairman of the Pennsylvania State Broadcasters Association and a member of numerous committees, including the NAB Radio Futures Committee. A member of the U.S. Army, Thompson served in Vietnam. The presentation will be made by talk show host Harry Hurley of WPG, Atlantic City at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island.
and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.
of South Florida-based Lapcom Communications Corporation – a consultation and marketing firm that specializes in helping radio stations and program providers stay afloat financially and actually thrive in these uncertain times of digital media disruption. 
His career goes back more than four decades during which he has served in various management capacities at some of the nation’s biggest radio and television operations in addition to working with major names in talent. Harrison and Lapa engage in a productive chat about the existential challenges facing radio as well as some of the age-old techniques of sales and marketing that withstand the test of time. Lapa, who will be moderating the sales panel at the forthcoming TALKERS 2023 conference on June 2, states, “We have to get radio out of the emergency room and into recovery.” 
pop culture into the network. The Cumulus Podcast Network will distribute, market, and monetize the more than 300 Bleav shows. Cumulus EVP of marketing and Westwood One president Suzanne Grimes says, “Bleav has created a broad and deep well of programming for sports fans, with content from virtually every professional and major college team in America. Listeners and advertisers alike turn to Westwood One for the very best sports programming, so it’s a natural fit for us to partner with Bleav and offer our advertisers access to this extensive podcast portfolio.”
Watson, and Josh Miely. Priscilla Watson says, “What listeners will find compelling is the astounding level of control the railroad industry has over the economy, while local and state governments have no legal power to protect their citizens. As residents of the surrounding East Palestine area, living just 15 miles away, and as career content creators and multi-media journalists, we uncovered shocking evidence of industry-wide negligence and learned that derailments happen more often than one might think.”
part of such an outstanding class of inductees. The only thing better would have been to have my late father, George, by my side, to accept this incredible honor together in person.” Other inductees included Deborah Roberts, ABC News national senior affairs correspondent, and contributing anchor of 20/20, and her husband Al Roker, weather and feature anchor and co-host of the third hour of NBC’s “Today Show,” Matt Bond, chairman, content distribution, NBCUniversal; Ray Cole, president and chief operating officer, Citadel Communications; Frank Comerford, CRO and president, local sales, NBCUniversal Advertising & Partnerships; Ray Hopkins, president, U.S. Networks Distribution, Paramount Global; Wonya Lucas, CEO, Hallmark Media; Soledad O’Brien, CEO of SO’B Productions and host/producer of “Matter of Fact with Soledad O’Brien”; and Rachael Ray, TV food personality and host of “The Rachael Ray Show.” In addition, Jim Nantz of CBS Sports received the Lifetime Achievement Award and AMC’s “The Walking Dead” was named the Iconic Series for 2023. Late past president of the Broadcasters Foundation of America, Jim Thompson, was posthumously honored with the Chairman’s Award for his career achievements and tireless dedication to helping broadcasters in need.
quarter to $21.7 million compared to the same period last year. A significant part of the increase in station operating expense for the quarter was due to a $272 thousand increase in our self-insured health care costs and a $446 thousand increase in employee compensation, including payroll taxes at the station level. After a number of years of holding the company’s compensation expenses flat, we decided that adjustments in our employee compensation were warranted in consideration of the economic times and inflationary environment.” 
of the conservative Radio Mambí network of Spanish-language news/talk stations from TelevisaUnivision aggravated some conservatives who petitioned the FCC to deny the license transfers. The petition was rejected. The Radio Mambí format goes back to Amancio Víctor Suárez’s launch of programming created by anti-communist Cuban exiles in the mid-1980s. The group of 18 radio stations will gradually be turned over to Latino Media Network throughout this year. Company co-founder Jess Morales Rocketto is quoted saying, “We’re not the first business owners with our own political leanings,” while adding that they are focused on commercial success and not “imposing a political agenda.” 
months. This auction to raise funds includes fun experiences on which to bid, including: lunch with Emmy award-winning actor Henry Winkler; tickets to CBS’ “The Late Show with Stephen Colbert”; sit with sports radio host Jim Rome in-studio or on-site at NFL’s Radio Row the week leading up to Super Bowl LVIII in Las Vegas; and more. MBC board chair David Plier says, “It’s an exciting time for the museum and our future. The enthusiasm and generosity we have received for this fundraising effort from the broadcast community and celebrities – not just in Chicago but nationwide – has been tremendous. This fundraiser is about creating access and memorable experiences – from being a producer for a day at a major network, touring a live working newsroom or even having your voicemail greeting personalized by TV and comedy great Bob Newhart – ‘Forty for 40’ is not to be missed.”
that impact so many people on a daily basis. In addition to featuring on-air and online content across the company’s 61 radio properties, the monthlong initiative will include outreach with local community experts and in-car dashboard messaging featuring QUU RDS technology. Beasley Media Group chief content officer Justin Chase says, “Beasley is proud to put a spotlight on the importance of mental health as part of our longstanding Community of Caring program. We want our listeners to know they are not alone; mental health issues are common and there’s no reason to be ashamed. The campaign will promote the skills and tools to help cope and professional support available for treatment.”
segment’s total revenue was $223.4 million, up 4% over the same period in 2022. The company’s Multiplatform Group reports total revenue of $529 million (a decline of 7%) and that segment breaks down as follows: Broadcast Radio revenue was $383.2 million (down 7.7% from Q1 2022) and Networks reports revenue of $107.9 million (down 8.2% from Q1 of 2022). Chairman and CEO Bob Pittman comments, “We are pleased to report that our first quarter 2023 results were a bit above the high end of our Adjusted EBITDA and Revenue guidance ranges – and that more importantly, while both the macroeconomic climate and the advertising marketplace remain uncertain, the audio and digital advertising markets appeared to be stronger in the quarter than we had initially anticipated. We expect that our second quarter Adjusted EBITDA, while below 2022 levels, will be approximately double what we generated in the first quarter, and this, in combination with our Q1 first quarter performance relative to guidance, gives us confidence that our Adjusted EBITDA results will continue to improve throughout 2023, and that we will be well positioned to build further in 2024 in terms of revenue growth, profitability, and Free Cash Flow generation.”
anchoring and reporting work, Bartlett has also hosted talk shows on the station, including the long-running “WOR Saturday Morning Show.” He comments, “I loved my job and have been fortunate to have been part of this great station for all these years. I could have gone on much longer, but the time had come, where I just needed more free time. Sadly, this is not a job you can do only six months a year. I have been blessed to have had a caring radio ownership, extremely talented co-workers and a very loyal audience.” Bartlett and his wife have relocated to South Carolina where he looks forward to having more time for golf, seeing his grandchildren, and supporting the New York Giants. WOR program director Tom Cuddy says, “It’s rare in this business to encounter as versatile a radio personality as Joe: anchor, news director, and talk show host…not to mention an all-around nice guy. He will be missed not just by our listeners but by our staff.”
which he’ll be responsible for the development and distribution of NewsNation’s audio content. He’ll also assist in news writing and NewsNation specials. Nexstar president of networks Sean Compton states, “As we recently celebrated the milestone becoming 24-hour news network weekdays, we are continually looking for ways to grow the NewsNation brand across our linear and digital platforms. I am thrilled that Lee Harris is going to be leading these efforts as we further expand the network’s reach with viewers and listeners across the country.” Harris comments, “It took an incredible opportunity to convince me to leave 1010 WINS after nearly 30 years. But Sean Compton and [president of news programming] Michael Corn showed me that at NewsNation I will be helping to fundamentally change the way news is covered and presented in this country and this is an opportunity I couldn’t pass up.” Meet Lee Harris at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. 
trend or the new normal?” Ramsey Solutions’ EntreLeadership team is hosting a free livestream for small-business leaders and entrepreneurs on Thursday, May 4, at 8 pm ET titled, “America’s Labor Crisis Live: The Real Reason People Are Giving Up on Work.” It will feature Dave Ramsey, the CEO of Ramsey Solutions; Mike Rowe, the TV host of “Dirty Jobs” and founder of mikeroweWORKS.org; and five other thought leaders who will discuss the labor problems and map out solutions. Dave Ramsey says, “We have a labor crisis in America today, and it’s impacting small business like never before. There is such a shortage of motivated, quality team members that small businesses are struggling to get their work done. We need to have an open and honest discussion about all of this.” Attendees and livestream viewers will learn about: Current trends affecting the workplace; How to find and hire the right people; How to become a leader people want to work for; and How embracing discomfort leads to success in life and business. 
Tampa and Sarasota responsibilities. Salem Media Group regional VP Val Carolin comments, “As we worked to fill the big shoes that Barb Yoder has worn so effectively these past 12 years as general manager, we were thrilled to learn that Carolyn had a strong desire to return to her Florida roots and serve the communities in her home state. Carolyn has proven herself to be a tireless leader with a deep commitment to service. She’s a hard and smart worker who gets involved and gets things done. I’m confident that the dedication and the skills she possesses will prove to be a great fit for our strong Tampa/Sarasota operation.”
“modern audiences.” According to Pemberton-Fowler, “‘The SoapKast Hour’ targets women 24-59 who are looking for daily original, high-quality drama. ‘The SoapKast Hour’ will keep audiences coming back day after day to hear the unfolding drama of ‘Kingsport,’ a story about unhappy people searching for happiness, and ‘Affairs of the Heart,’ an uneasy tale about class, wealth, and money set in a small college town.” The show will be available to stations via barter with 10 local and eight national spots per episode. Interested stations can learn more by calling 323-316-0342 or email 
and streaming for everything from brand awareness to consumer purchase. Audacy chief marketing officer Paul Suchman says, “Audio holds the title as the undisputed leader of brand-building channels – working its magic with the one-two punch of massive reach and beloved and trusted personalities. But if you’re thinking of Audio as just a top-of-funnel play – good for sparking a conversation but not driving conversion – think again. The truth is the game has expanded in recent years and audio is now a truly multi-purpose platform. Thanks to precision targeting, authentic influencers whose listeners follow them across channels, and advanced measurement, marketers are uncovering the best-kept secret in media – audio’s ability to drive impact at every funnel stage.” 
wanted to see where the listenership was coming from and based on the research it looks like Americans are making more time for podcasts mostly by reducing time spent with streaming video, streaming music and social media. Video podcasts have been a big discussion lately in the industry – whether its needed and cost effective, which is interesting because this new data sample showed that podcasts are pulling listener share primarily from YouTube’s audience – a reasonable motivation for their heightened focus on video podcasting to drive retention.” Interestingly, the study also concluded that the majority of radio listening happens out-of-home (68%), while the majority of podcast listening happens in the home (69%).
It’s the most effective tactic in marketing: Free samples. And the attorneys, financial advisors, real estate agents, veterinarians, and other ask-the-expert hosts who broker time for weekend call-in shows can drum up lots of new business…IF they execute well.