Nielsen Publishes “The Record: Q4 U.S. Audio Listening Trends”
Nielsen published “The Record: Q4 U.S. Audio Listening Trends” (2/3) – a quarterly report card on how U.S. consumers spend their audio listening time, fueled by data from Nielsen and Edison Research.
Here are some highlights from the Q4 (October-December) 2024 report:
• Audio accounted for nearly 20% of Americans’ daily media time in Q4 2024 – which translated to 3 hours and 54 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.
• Listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 12% with streaming audio services and 3% with satellite radio.
• Among 18-34 year-olds, radio accounted for 47% of daily ad-supported audio time (down from 51% in Q3), where podcasts accounted for 32%.
• Adults 35+ spent 74% of daily ad-supported audio time listening to radio and only 13% listening to podcasts.
For additional data tables and commentary, visit the full report here.
As the excitement builds for Super Bowl LIX, Audacy has positioned itself to be the “go-to audio home” for football fans nationwide. With flagship stations 96.5 The Fan (KFNZ-FM) in Kansas City and Sports Radio 94WIP (WIP-FM) in Philadelphia, the company is set to provide fans with in-depth analysis, exclusive interviews, and live play-by-play coverage of the big game on February 9. Additionally, six Audacy sports stations and Audacy’s newly launched BetMGM Network will broadcast live from the radio row, to provide listeners the latest updates, expert insights, and exclusive interviews throughout Super Bowl week. And with Westwood One’s national broadcast on 20 Audacy sports stations, the plan is for fans across the country not to miss a moment. Audacy tells TALKERS, “Whether on the air or on the free Audacy app, listeners can tune in for every snap, every score, and every story leading up to and following Super Bowl LIX.” Please click 
local show was set to be a celebration of the station’s 34th anniversary – marking the day that Zwerling took ownership of the 10k flame thrower at 1080 AM and launched its news/talk format back on February 1, 1991. Zwerling was taking calls from listeners offering congratulations and sharing memories of the station over the years. One of KSCO’s regular callers, “Dave,” took a different course and went off on a political tirade that triggered an emotionally charged negative response from Zwerling resulting in one of the most dramatic live “meltdowns” captured on-air in recent memory. Zwerling’s co-host Amy Hoa had to calm Zwerling down telling him that his blood pressure was rising to a dangerous level. The listener, who was obviously a regular caller to the station was forever banned from appearing on the station again. Warning, the clip contains salty language that might be offensive to some. 
12 years with the station. A report in The Chattanoogan says that Joyce, who hosted the late morning “Brian Joyce Unfiltered” program, “parted ways” with the station last week. Joyce joined WGOW in 2012 and became part of the morning drive show in 2018, alongside Jim Reynolds and Kevin West. In 2023, Cumulus retooled the morning show bringing Jed Mescon aboard to co-host with Reynolds and Joyce moved to the late morning slot. 
After the first White House press briefing by the youngest presidential press secretary in history, the calls, emails and texts keep flowing in to me about Karoline Leavitt.
Back in 2022, we were at a client remote, and the owner told me he wanted to introduce us to this young lady who had been a White House aide near the end of Trump’s term. “She is going places,” our client told us.
In early 2024, BBC Studios launched a dedicated audio unit to maximize creative and commercial opportunities for the BBC’s premium podcast output in the global audio market. iHeartMedia Digital Audio Group CEO Conal Byrne says, “BBC has held its position as one of the most respected, highest-quality brands in media for decades, and we couldn’t be more honored and excited to expand our relationship and represent their podcasts titles in the exploding U.S. podcast market.”
Harrison as “one of the most dynamic and effective radio managers in America” – has served as president of WABC Radio, Red Apple Media Group, and the Red Apple Audio Network since the iconic AM station was acquired and expanded five years ago by New York-based billionaire businessman / talk show host / philanthropist John Catsimatidis. Since then, the station and its associated media group have shown explosive growth that has grabbed the attention and respect of the national broadcasting industry. Prior to joining Red Apple, Lopez had already achieved notable recognition for his leadership as VP/MM of Cumulus New York and before that as GSM of CBS Radio New York. The Fireside Chat will be one of the highlights of the innovative four-hour TALKERS event on Saturday, March 8 that will be co-located with the national Intercollegiate Broadcasting System (IBS) conference March 7-8 at the Sheraton New York Times Square hotel. More speakers will be announced next week. For more information about the event including discount conference registration and room registrations, please see the story immediately below.
of 2025 beginning February 1 through March 31. Radio HoF co-chairman Dennis Green says, “We look forward to hearing from people across the country to advance names of outstanding broadcasters worthy of Hall of Fame recognition. 2025 marks the 37th year of bestowing the honor of Radio Hall of Fame induction on those who left an indelible mark and had a lasting impact on the radio industry.” The 2025 Radio Hall of Fame Induction Ceremony will be held in Chicago on Thursday, October 30, 2025.
indelible mark on the industry, growing Audacy from a few small radio stations into a scaled multi-platform audio content and entertainment powerhouse. He has built a great company with leading positions across the country’s largest markets and an outstanding portfolio of exclusive, premium audio content. Under David’s dedicated leadership, Audacy has been positioned for longterm success, and we look forward to working with Kelli and the entire team as the company begins its next exciting chapter.” In a statement, Field says, “Since I joined Audacy, then Entercom, we have grown from $10 million in revenues with ten niche radio stations into a $1.2 billion, multi-platform audio leader with one of the country’s two scaled radio broadcast groups, one of the largest podcast networks and the unrivaled top position in sports audio. Audacy recently completed a very successful 2024, delivering industry-leading EBITDA growth of more than 70% through the third quarter and significant revenue share gains across our radio and digital businesses. With the company in a strong competitive and financial position, now is the optimal time to pass the baton to new leadership. I am deeply proud of our extraordinary team and everything we have accomplished for our listeners, customers, partners, and communities. The company is in great hands, and I look forward to seeing the next chapter of Audacy’s success.”
In the ever-evolving landscape of digital media, creators often walk a fine line between inspiration and infringement. The 2015 case of “Equals Three, LLC v. Jukin Media, Inc.” offers a cautionary tale for anyone producing reaction videos or commentary-based content: fair use is not a free pass, and transformation is key.
Offering LLC and says the deadline to apply for shares in the pre-public offering private placement is Friday (1/31). Newsmax says that its private placement investments are near the $185 million mark. Newsmax has made information about the offering available via its NewsmaxInvest.com site. The offering is available to accredited investors with an annual income of $200,000 or a $1 million-plus net worth.
managed Cumulus’ Shreveport and Bossier City, Louisiana stations. Welling takes over for the retiring Chris Monk. Cumulus president of operations Bob Walker says, “We are thankful to Chris for the strong foundation he has built for our clusters in Flint and Saginaw and wish him all the best in his retirement. As we look to the future, we are excited to welcome Cody back to Cumulus to take our powerful brands to the next level. Cody is a passionate broadcaster who is dedicated to helping local businesses connect with our audiences and fully leverage the opportunities our traditional and digital assets provide.”
platforms that emphasize conversation and create a sense of connection. To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.” The study notes that social media apps have become a haven for Black consumers – Black adults overall spend more time scrolling than their peers. Black millennials (between 18 and 34-years-old) spend the most time on social media among all adults by almost an hour per week. Black adults also have high engagement with radio and podcasts. Radio averages the same as TV in weekly reach with Black adults – each medium reaches 27 million Black adults on average. 
1,250 startups at the Doha Exhibition and Convention Centre from February 23 – 26. Sessions at the event will feature iHeartMedia Digital Audio Group CEO Conal Byrne, as well as iHeartPodcasts talent including Malcolm Gladwell, Jay Shetty, David Eagleman, and Jonathan Strickland. Additionally, as part of the partnership, Web Summit Qatar will introduce the iHeart Podcast Creator Studio, featuring an on-site iHeartPodcasts Recording Studio and attendee lounge for live show taping on the showroom floor.
Whitepaper: The Extraordinary Cost of Dull,” the analysis notes that 1) Neutrality, the absence of emotion, is the most common reaction to ads; 2) Business-to-business ads are even duller with greater neutral “feeling nothing” responses; and 3) 
international nonprofit relief organization Foor for the Poor’s podcast, “Beyond the Plate.” Gallagher is feted for the philanthropic spirit and the millions of dollars raised by him and his listeners – inspired by his late wife, Denise. Salem Radio Network VP/news & talk programming Tom Tradup states, “In addition to being one of America’s best talk show hosts, Mike Gallagher is literally second to none in tapping the generosity of his nationwide audience in fighting hunger and malnutrition by generating donations to nonprofits like Food for the Poor.” 
which is 19.6% of adults planning a new vehicle purchase. Among heavy radio listeners (those that listen more than 3 hours a day), that number jumps to 30%. That’s 53% stronger than the general market.” Forester says that podcasts are also a good genre for auto advertising. He says, “The multi-media analysis by The Media Audit revealed podcasts captured the interest of 30.1% of adults 18+ planning to buy a new vehicle in the next 12 months… 53% higher than the general market. Audio streaming does well at 22.7%… 16% higher than the general market” Forester concludes, “Automotive advertisers have a tremendous opportunity to leverage radio’s ability to connect with ready-to-buy consumers. Our data shows that radio not only drives awareness but also inspires action, making it an essential part of any automotive advertising strategy.”
election for the seat held by Republican Joe Borelli who is leaving his post to work as a lobbyist. Borelli would have to leave the Council at the end of this term in December due to term limits. Morano tells the Post he’s running because “he’s watched too many friends and family members leave the Big Apple over ‘woke policies’ driving up crime and costs and owes it to his three-year-old son Carmine to ‘fight.’” Morano could remain with WABC hosting his syndicated show while running but the show would have to be blacked out in the New York market because of campaign regulations. 
decided they didn’t want to call it quits and began formulating a plan to take their talents to the digital realm. According to a report in the Des Moines Register, they are launching the streaming program “The Rush” today (1/27). The 6:00 am to 8:00 am show streams live on YouTube, X/Twitter, Facebook and other social media platforms five days per week. The duo survived a round of layoffs in 2020 after their program was canceled but listener blowback caused management to bring them back. 
December 30 to January 19 and aims to leverage its on-air reach to help a local business brand, rebuild, or grow. Audacy Chicago VP of sports programming Mitch Rosen says, “This contest and promotion embodies everything ‘The Score’ truly stands for: live, local sports and, most importantly, the community. From the hundreds of entries we received, we know how important it is for the community to support local businesses. We’re excited to spotlight Heritage and share their story to help them grow and expand their business. Given the massive audience the game attracts on ‘The Score,’ our goal is to leverage every platform to maximize exposure for the restaurant.”
Don McLean recalls the newspaper headline on February 3, 1959: “Three Rock’n’roll Stars Killed in Plane Crash.” He says, “I cried,” telling AARP Magazine that, years later, “I had my tape machine on, and this song just came out of me: ‘A long, long time ago, I can still remember how that music used to make me smile…’”
posted triple digit increases versus the inauguration of President Joe Biden in 2021 and grew in viewership versus 2017.” Specifically, coverage across FOX News Channel and FOX Business Network peaked at 12 million viewers and 2.6 million in A25-54 in the 12:00 noon ET hour. From 11:30 am to 1:00 pm ET, FNC’s Inauguration of Donald Trump, co-anchored by chief political anchor “Special Report” anchor Bret Baier and anchor and executive editor of “The Story” Martha MacCallum, garnered 11.4 million in viewers and 2.4 million in A25-54, outpacing broadcast networks ABC, NBC, CBS in viewers and all cable networks across the board.
acquisition of AMFM, took on an EVP role at Premiere Networks. He was the president of the fledgling liberal talk radio company Air America and joined Westwood One after Air America shut down in 2006. TALKERS publisher Michael Harrison states, “This is a devastating loss to the radio industry. I had the privilege of working with Gary all the way back to my music radio days when he was a young executive at the old MJI Broadcasting with major industry players like Julie Talbott and Josh Feigenbaum in the early days of our careers. He has subsequently worn a number of key management and entrepreneurial hats in the business – all reflecting his dedication to professionalism and quality. He was very well liked and respected by broadcasters on both sides of the Atlantic. He will be missed.” A service will be held on January 26, 2025 at Riverside Memorial Chapel at 180 West 76th Street, New York, NY 10023. In lieu of flowers, the family requests donations be made to the American Foundation for Suicide Prevention in Gary Krantz’s memory.
“love notes” via the Audacy app’s voicemail feature beginning next month. In March, KYW Newsradio will feature “60 Voices” from the Philadelphia area, with quotes from local community organizers, business leaders, celebrities and hometown heroes, sharing why they love living in the Delaware Valley. Audacy SVP and market manager David Yadgaroff says, “Local radio is vital more than ever, and it’s a privilege to work at a media outlet so connected to this region. For generations, Philadelphians have turned to KYW for everything from breaking traffic updates to complex international headlines. When I walked in the door as an account executive in 1992, I was so excited to work at KYW Newsradio. That sense of pride has only grown and intensified. I’m in awe of our team and their impact on the community, and we’re excited to dedicate this year to those who have devoted their lives to reporting the facts.”