Monday Memo: “What NEXT???” is The New Normal
By Holland Cooke
Consultant
If you’re a news/talk station, be known-for-knowing what’s happening. My client stations routinely invite tune-in “for a quick [name of network] news update, every hour, throughout your busy day.”
Then, when The Big Story blocks-out-the-sun:
If you automate syndicated shows, who will get alerts and can take the story wall-to-wall joining continuing network coverage?
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- Got station news HR? What’s your plan for covering a major local event? Stations I work with are “news partners” with local TV stations. Radio simulcasts TV coverage…and takes them where TV otherwise isn’t, in-car. Win-win.
- If you’re a music station with a news/talk cluster mate, gauge whether an event warrants promoting that the brother station is on-the-story, or if you should simulcast.
Regardless of format, think car radio. People near TV will likely be watching.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
agency advertising market, partially offset by sustained growth in high-margin, owned-and-operated digital revenue and local direct sales.” Beasley recorded an operating loss of approximately $300,000 in the third quarter of 2025, compared to an operating income of $1.2 million in the 
prior year quarter. Beasley CEO Caroline Beasley comments, “Our third quarter results demonstrate continued operational discipline. While advertising demand remains challenging, particularly within agency channels, the quality of our revenue mix continues to strengthen, led by sustained growth and record margins in our digital business. Digital revenue now represents roughly one-quarter of total company revenue, with owned-and-operated products driving margin expansion and scalability. At the same time, our cost-reduction initiatives are yielding tangible, lasting benefits. We’ve reduced total station operating and corporate expenses by $15 million year-to-date, while improving organizational efficiency and positioning Beasley to generate higher returns on every dollar of revenue. As we move into the fourth quarter, we remain focused on disciplined execution, strengthening our balance sheet through planned asset sales, and advancing our strategy to deliver sustainable shareholder value.”
period last year. Saga says this was primarily the result of an industry wide settlement with two music licensing organizations (ASCAP and BMI) resulting in a retroactive rate adjustment of approximately $2.1 million covering the period from January 1, 2022, to the quarter ended September 30, 2025. Station operating expense would have decreased $120 thousand or 0.5% for the quarter without this settlement. For the quarter, Saga had an operating loss of $626 thousand compared to operating income of $1.6 million for the same quarter last year and station operating income decreased $2.5 million to $3.5 million. Without the settlement the operating loss would have been operating income of $1.5 million compared to $1.6 million and station operating income would have been $5.6 compared to $6.0 million for the same quarter last year. Saga reports a net loss of $532,000for the quarter compared to net income of $1.3 million for the third quarter last year. Saga says its balance sheet reflects $34.2 million in cash and short-term investments as of November 3, 2025.
provides advertisers using Amazon DSP access to iHeartMedia’s streaming audio portfolio. The companies add that access to iHeartPodcasts and the scale and reach of its broadcast radio stations will follow in 2026. Meredith Goldman is director, Amazon DSP, Amazon Ads and she 
says, “Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities. Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.” iHeartMedia chief business officer Liz Coffey adds, “Making iHeart’s premium audio inventory available through Amazon DSP, unlocks scale with deep listener engagement and proven performance. And with accessibility to Broadcast Radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”
distributed by Audacy to unite the biggest sports voices, markets, and fans.” Audacy Detroit SVP and market manager Debbie Kenyon says, “The launch of ‘97.1 Detroit Sports Radio Network’ represents a massive commitment to our listeners and an exciting chapter in our growth. We are excited to partner with Townsquare Media and other media companies to expand our footprint across all of Michigan and to deliver great content to the dedicated fan base we serve. We are proud to deliver best-in-class sports coverage to the entire state, solidifying our position as the essential source for Michigan sports audio content now and for years to come.” The network’s first affiliates include Townsquare Media’s WFGR in Grand Rapids, WJIM in Lansing, WBCK in Battle Creek, and WKMI in Kalamazoo, plus Blarney Stone Broadcasting’s WGRY in Roscommon. Additional affiliates will be announced in the upcoming months.
produce and distribute weekly coaches’ podcasts for multiple sports during their seasons. Audacy Wichita SVP and market manager Tommy Castor says, “We are proud to continue our 50-plus-year tradition as the radio home of Shocker sports. Our partnership with Wichita State Athletics reflects a deep commitment to the community and to connecting with generations of fans. We’re excited to provide Shocker fans the best play-by-play coverage and exclusive updates that bring every game to life.”
policy in the National Women’s Soccer League and teammates Sarah Gorden and Angelina Anderson who strenuously object to the idea. Travis – co-host of The Clay Travis and Buck Sexton Show – said on the program, “If you are a male soccer player, and you are listening to us right now, D1, I would encourage you to go to open tryouts. If you make a women’s soccer team or they ban you – just say you identify as a woman – if you make a women’s soccer team, I’ll pay you 100 grand. Challenge out there for every man listening to us right now. I want one of you out there to try to make a women’s pro soccer team – just tell them if they question you, ‘hey, I identify as a woman,’ and I want you to make the team because if they don’t have this rule in place, it would be transphobic for them to stop you from being able to become a male identifying as a woman professional athlete. And I think you might be able to score fifty goals in a year and maybe this is what needs to happen in the National Women’s Soccer League.”
the same period a year ago. Urban One CEO and president Alfred C. Liggins, III says, “Third quarter results came in slightly softer than expected across the board. Core radio, excluding political, finished down 8.1%, and our Radio segment is currently pacing down 30.2% all-in and 6.4% ex-political for the fourth quarter of 2025. Revenues at our Reach Media and Digital segments were down 40.0% and 30.0% respectively, which was on the lower end of expectations. Cable TV advertising was down 5.4% and affiliate revenue was down 9.1% driven by continuing subscriber churn. In light of the soft overall market conditions, we are reducing our full year guidance from $60 million of Adjusted EBITDA to $56 to $58 million. Our focus remains on controlling costs, managing debt, leverage and liquidity. During the third quarter of 2025, we repurchased $4.5 million of our 2028 Notes at an average price of approximately 52.0% of par, reducing our outstanding debt balance to $487.8 million.” 
Cincinnati – died on Sunday at age 80. As reported by John Kiesewetter at WVXU.org reports on Trumpy’s passing and his career. Trumpy pitched the idea of a sports talk program to then-general manager of WLW-AM, Cincinnati Charles Murdock but was shot down. He turned to WCKY-AM and launched the show there. Three years later, WLW-AM hired him away from WCKY. Trumpy, who played for the hometown Cincinnati Bengals from 1968-1977, would move on to national television with NBC Sports that culminated with him receiving the Pete Rozelle Award for lifetime achievement in NFL broadcasting. 
to have interviewed tens of thousands of celebrities, authors, politicians and other assorted newsmakers during his long radio career.” The Free Press obit states, “He filled a variety of roles for WJR across the decades beginning in the 1970s. Whether hosting a weekday morning or afternoon slot or doing a weekend shift, he drew fans with his friendly, upbeat style and filled ‘The Warren Pierce Show’ with a mix of interviews, movie reviews, news and weather. A dedicated fan of University of Michigan football, Pierce also did sideline reporting for WJR’s coverage of Wolverines games during the era of coach Bo Schembechler.” He left WJR in 1993 and joined WJBK-TV, Detroit as a morning news anchor. 
Confidence is down. Costco is mobbed.
Tragically, I was none of those things. Fortunately, I had the support of those who believed I had potential and encouraged me to follow a slightly different path — to morning radio. And while I never envisioned eventually moving from music to talk radio, the transition has been the most rewarding experience of my life, and these last three years at Civic Media have been the proudest of my 40-plus year career.” Prior to joining Civic Media, Matenaer served with Good Karma Brands’ news/talk WTMJ, Milwaukee in the newsroom and in morning drive. She adds, “As I head toward retirement, I want to take this moment to thank my current and former colleagues and mentors. You are among the most talented, dedicated and hilarious people on the planet. Thank you to Civic Media, for believing in a 60-something woman to host her own show and for your commitment to community-based radio and to a healthy democracy.”
follows the 5:00 am hour of “Colorado’s Morning News” anchored by Gondek. Michael Brown, former FEMA Administrator and nationally syndicated host of “The Situation with Michael Brown,” moves from sister KHOW to the 9:00 am to 12:00 noon daypart. The rest of the day’s local programming is Mandy Connell from 12:00 noon to 3:00 pm; KOA Sports with Dave Logan and Ryan Edwards from 3:00 pm to 6:00 pm, followed by “Broncos Country Tonight with Benjamin Allbright and Nick Ferguson.”
brands. Gould comes to iHeartMedia from Metamorphosis.Digital where she was chief revenue officer and VP of sales. iHeartMedia division president Kris Foley says, “Annalee’s ability to build trust, navigate change, and deliver creative, cross-platform results makes her the ideal leader for our San Francisco sales team. Her experience and relationships in the Bay Area will be instrumental as we continue to grow our presence and impact.” She comments, “Audio is one of the most powerful and evolving channels in media today and nowhere embodies creativity and innovation quite like the Bay Area. I’m excited to join iHeartMedia and work with a team that understands how meaningful human-generated content continues to drive trusted marketing. In a time when that connection feels increasingly rare, radio and podcasts remain deeply human, built on authentic voices, real stories, and companionship.” 
enhancing the subscriber experience through new content, deeper personalization, and continued innovation across every stage of the customer journey, driving greater engagement and value for our listeners. At the same time, we’re scaling our digital advertising business and strengthening our leadership in podcasting. Across each of these areas, we’re leveraging our unique assets to deliver sustainable profitability and long-term value for our shareholders — a strategy that is already delivering as we raise our full year guidance.” During the quarter the satcaster expanded and developed its roster of high-profile voices. It extended its agreement with Andy Cohen and celebrated the 10th anniversary of his flagship channel, Radio Andy. Stephen A. Smith also debuted on the platform, launching new political and sports programs and renewed its agreement with Megyn Kelly, expanding the partnership to include the upcoming Megyn Kelly Channel. 
Civic Media’s news/talk network, managing schedules, talent, quality control, and compliance with broadcast regulations. Key responsibilities include selecting programs, coaching on-air personalities and shows, developing promotional strategies, and ensuring the station’s sound and content align with its brand and audience needs. They blend creativity and business acumen, using audience research and ratings data to shape programming and achieve business goals.” 
them achieve their business objectives through effective radio and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly – we are looking for hard-working salespeople who want to have FUN at work, make money, and help local businesses grow. 
8.4% excluding the $6.9 million impact from discontinuing the DailyWire and Dan Bongino relationships. The company posted a net loss of $20.4 million compared to net loss of $10.3 million in Q3 2024. Cumulus breaks down its revenue by segment and reports that its broadcast radio spot revenue declined 13.1% to $83.7 million, while network revenue fell 26.5% to $31.2 million. Total broadcast revenue was 
$114.9 million, a decrease of 17.2% from the same period in 2024. Cumulus president and CEO Mary G. Berner says, “In an advertising environment that remained challenging for legacy media, we continued to outperform. We once again gained market share in total broadcast spot as well as in digital, where our market share gains reflected the strong growth of our digital marketing services business, which was up 34% in the quarter. Additionally, we remained highly focused on re-engineering the business, reducing annualized fixed costs by $7 million and accelerating our efforts to implement a wide array of AI initiatives to drive efficiencies and enhance growth. These results underscore our disciplined focus on optimizing performance in areas that we can control. While we do not expect the current headwinds to abate in the near-term, we remain confident in our ability to position the company for long-term success through strong execution and by maximizing value from the company’s underlying assets.”
than three decades. During his career, he hosted the first live, daily talk show in KFAB’s 100-year history and served several years as the station’s program director. He was also the voice of Nebraska Cornhusker football from 1980-1995. He says, “Time sure flies when you’re havin’ fun. Since I was a kid growing up in Minnesota, I had a passion for radio. It’s just like anything else, kids who dream about being a doctor or whatever; mine was radio.” KFAB says that Sadlemyer’s on-air partners for the past quarter-century – Jim Rose and Lucy Chapman – will remain as part of the station’s morning drive commitment to providing news, weather, traffic, sports and compelling conversations about the issues important to the community. The station says that KFAB listeners will still hear plenty of Gary Sadlemyer on the station as he’ll still work to provide personalized content for station advertisers, and pop in to hang out or be a fill-in host on the morning show from time to time.
reporter in 1974 and became an anchor in 1979, beginning a 35-year run as a morning drive and sports anchor. Countless Philadelphians came to know Donahue’s voice as he brought the news, traffic, weather, and much-longed-for snow days over the airwaves in his time at the station. He was also a fixture in the city’s sports radio scene, doing play-by-play for the Philadelphia Stars — the city’s USFL team in the 1980s — and was the TV and radio voice of Temple football and basketball for more than two decades.” Donahue retired from KYW in 2014 and was promptly inducted into the KYW Newsradio Hall of Fame. In 2000, he was inducted into the Pennsylvania Sports Hall of Fame.
NBCUniversal’s coverage of the Games. It will also produce a new Winter Games season of “Two Guys, Five Rings” hosted by Bowen Yang and Matt Rogers, produce Olympic-specific episodes of some of its podcasts, and promote tune-in for NBCU’s coverage. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “We’re eager to build upon our relationship with NBCUniversal and once again deliver premium audio coverage of the Olympic Games, this time focusing on the awe-inspiring athletes and incredible stories set to come from the 2026 Olympic Winter Games. As the leading destination for sports audio, we’re excited to deepen the connection between audiences and the athletes they love.”
Don Haney and Minnesota Public Radio’s Dan Gunderson will leave their respective employers over the next 10 days. Both news pro spoke with Forum Communications’ The Forum about their careers. Haney covered news in Fargo for nearly 50 years. He joined WDAY in 1982, then 
moved to KFGO in 1995. Seventy-two year old Haney has been working part time with KFGO since last spring. Gunderson, who joined MPR in 1987, say he got into journalism because he enjoyed writing so much. About his radio work he says, “I liked the idea of taking voices and sounds and putting them together in something interesting. It’s like a craft, where you take this raw material, interviews, and facts, and you try to make it into something meaningful.” 
programming to their lineups. VSiN president and chief business officer Brian Musburger states, “We’re thrilled to bring these new radio markets the news, analysis, and expert insights listeners need to make more informed wagering decisions. Through the continued distribution expansion VSiN is delivering its trusted sports betting programming to more listeners than anyone else and solidifying our position as the largest sports betting radio network in the country, by far.”
16% year-over-year decline in the percentage of Americans who say they get their news ‘often’ from apps like Instagram, Facebook, TikTok and X.2. In this rapidly changing landscape, consumers are increasingly turning to All News Radio for local news, trusted voices, and fact-based reporting.” Borelli cites as evidence for this Nielsen data indicating that Audacy all-news stations are up 11% versus last year and adds that’s coming off a presidential election year. Ben Mevorach is vice president of news at WINS, New York and he says, “As the number of places to get news continues to grow, the number of places to find news that is credible, trustworthy, and without bias is rapidly shrinking. People constantly tell us that 1010 WINS is their sole source for news they can trust.” 
Conduct a “brand early and often” creative audit: Watch/listen to all your ads. Check off if your brand is mentioned in first two seconds and if there are at least five or more audio track brand mentions in 30-second ads; 2) You can look away but you cannot shut your ears: In video ads, audio branding does all the brand recall heavy lifting; 3) Audio case studies reveal implementing the “brand early and often” creative best practice generates stronger purchase intention and increased brand lift and website attribution; 4) Do you want your brand association and recall to explode? Use a jingle with melody that says the name of your company; and 5) Don’t blame the media plan or media vendors for weak attribution and brand lift: Usually creative is the issue and the ad copy fails to “brand early and often.” 
to vice president of technical success. In this expanded role, Marshall will lead Quu’s technical support and implementation efforts, helping stations seamlessly integrate the company’s patented Visual Radio technology that enable broadcasters to display real-time music, content, and advertiser text and images wherever audiences listen.