Industry News

Wayne Allyn Root: “I Did That!”

Las Vegas-based, nationally syndicated talk radio host Wayne Allyn Root says it was his text to President Donald Trump that spurred him to pardon baseball great Pete Rose and that has led Major League Baseball to remove Rose from the “banned” list, paving the way for his eligibility for the Hall ofimg Fame. Root tells TALKERS that he was a friend of Pete Rose. They both lived in Las Vegas, Rose was a guest on Root’s radio show and that led to Root and Rose starring in a national TV commercial together and becoming fast friends. Root wrote a column in 2020 imploring the president to pardon Rose, but it was this February when Root felt compelled to text the president. Root says that within 15 minutes of his sending that text the president announced he would pardon Rose. Root adds, “This all started with an interview on my radio show. I’m sure Pete is looking down from heaven with a big smile. His final dream was to be in the Baseball Hall of Fame. It’s about to come true. All because of a Vegas friendship late in Pete’s life with a guy who just happened to know the President of the United States! Thank you, President Trump.”

Industry Views

SABO SEZ: Give Credit

By Walter Sabo

a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgRight now, dozens of well-suited, over-priced, unpleasant lawyers are fighting in Hollywood over the title credit their client should receive on a movie, TV show, or book cover. Placement within the credit roll at the end of a show is a battleground of egos and legalities. Part of the process of securing proper credit is governed by multiple union rules negotiated by multiple unions and corporate dictates of corporate masters. (You don’t get to be CEO of Paramount by being a nice guy.)

In most mass media, getting credit for the hard work of creating mass media is a very serious matter. What’s the “title slide” credit for you and your colleagues?

To your listener, you are a star. For no cost, you, your station, and our industry would benefit from building a credit roll at the end of each of your shows. Radio has a first class array of production software, processing and SFX libraries. Use those assets to create on air credit rolls for talent, PAs, anyone who touches a show.

The result: Credited employees will grow prouder of their work. They will be recognized by their friends. Advertisers will know their messages are part of a “big thing” and invest with confidence. Subliminally running credits for your station’s team puts radio on the same plateau as movies, TV, print. For free.

Consider every opportunity to elevate the stature of radio stars. When you have a substitute host or DJ please don’t say, “filling in for…” say, “guest starring.” How does your talent present themselves away from the station on remotes or appearances? KMART rack or Dress for Success? Fact: Management of other media say that radio executives and sales people “dress poorly.” Really, that’s their view of radio personnel. Lousy dressers. Easy fix.

Kudos to George Noory. At the end of each show, he credits his predecessors; all-night radio stars who, through the decades, explored UFO’s and non-traditional topics. George’s humble announcement celebrates radio’s robust history and places Noory in an all-hit lineup.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Urban One Net Revenue Falls 11.7%

Urban One reports operating results for the first quarter of 2025 and reveals net revenue was $92.2 million, a decline of 11.7% from the same period in 2024. Broadcast and digital operating income was approximately $23 million, a decrease of 28.1% Q1 of 2024. The company reports a net loss of approximately $11.7 million compared to the net income of $7.5 million it reported a year ago. Urban One CEO and president Alfred C. Liggins, III says, “First quarter results were broadly in line withimg expectations: core radio advertising finished at -12.4% excluding digital, and Cable TV advertising was -6.3%. Our cable TV ratings stabilized significantly in the first quarter of 2025 and are performing in line with our 2025 budget. Second quarter core radio advertising pacings have weakened over the past several weeks and are now -8.7%. Our first quarter 2025 digital revenues were down 16.1% driven by expected weakness in streaming and podcasting revenues. Based on our year-to-date performance, we reaffirm our full year guidance of $75 million in Adjusted EBITDA. Our cumulative debt repurchases so far in 2025 are $88.6 million at an average price of 53.9%, resulting in reduced gross debt of $495.9 million, and we currently have approximately $79.8 million of cash on hand. In a challenging marketplace, our focus remains on controlling costs, managing leverage and retaining a strong liquidity position.”

Industry News

Binnie Media’s “The Pulse” Holds Radiothon for Veterans

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Pictured above is “Good Morning NH” host Jack Heath (right) with New Hampshire Governor Kelly Ayotte (left) at the recent annual “Make 12 Hours Count” radiothon produced by Binne Media’s “The Pulse” WTPL, Hillsborough; WTSN, Dover; and WEMJ, Laconia, New Hampshire.  The 12-hour live broadcast was dedicated to honoring and supporting New Hampshire’s military heroes and their families. All proceeds benefit Veterans Count, a program of Easterseals New Hampshire, which offers comprehensive support to veterans, service members, and their families.

Industry News

TALKERS News Notes

Cruz Podcast Airing in Philly. The Premiere Networks-syndicated “Verdict with Ted Cruz” is airing on Audacy’s news/talk WPHT, Philadelphia. Station brand manager Greg Stocker says, “‘Verdict with Ted Cruz’ is a one-hour, no-nonsense view of the political climate from someone who knows more than most. Bringing Senator Ted Cruz and his years of knowledge and experience to WPHT ensures our audience stays informed and engaged with the political conversations shaping our country.”

The Recombobulation Area Wins Journalism Awards. The Civic Media-owned publication The Recombobulation Area wins six awards in the Milwaukee Press Club’s 2024 “Excellence in Wisconsin Journalism” competition. Since launching in 2019, The Recombobulation Area has won 19 awards from the Milwaukee Press Club, including four gold, nine silver and six bronze honors. Civic Media also owns and operates radio stations across Wisconsin, including 11 news/talk/sports outlets.

Industry News

iHeartMedia Q1 Revenue Rises 1%

iHeartMedia reports consolidated revenue of $807 million in the first quarter of 2025, up 1% from the same period in 2024. iHeartMedia reports its operating results in segments and says Digital Audio revenue increased $38.3 million, or 16%, driven primarily by continuing increases in demand for digital advertising, including podcast advertising. Multiplatform Group revenue – which includes radio stationimg and networks revenue – decreased $20.5 million, or 4.2%, primarily resulting from a decrease in broadcast advertising in connection with continued uncertain market conditions. iHeartMedia chairman and CEO Bob Pittman says, “We are pleased with our Q1 results given the uncertain environment in which we are operating now, and we think these results demonstrate the resilience and relevance of our products and the tremendous growth opportunity we have with our podcast business in particular.” Company president, COO and CFO Rich Bressler adds, “In the first quarter, we generated Adjusted EBITDA of $105 million, flat to prior year, consistent with our previously provided guidance, and our consolidated revenues for the quarter were up 1% compared to the prior-year quarter, above our guidance of down low-single digits, driven by the Digital Audio Group revenues and Adjusted EBITDA growth of 16% and 28% respectively.”

Industry News

The Ramsey Network’s Ken Coleman Publishes New Book

Ken Coleman, author and Ramsey Network personality, has published his latest book, Get Clear Career Assessment: Find the Work You’re Wired to Do Student Edition, published by Ramsey Press.img The book includes access to the Get Clear Career Assessment — a tool to help teens discover their top talents, passions and mission. Coleman says, “Every student has incredible potential, but they often don’t know where to start. This book is about helping them discover their unique strengths and passions — so they can step forward with a clear vision and the confidence to pursue the work they’re meant to do.” Coleman is a three-time bestselling author and a co-host of “The Ramsey Show.” He also hosts “Front Row Seat,” part of The Ramsey Network, that debuted in January and has accrued more than 50 million views. The show “dives deep into the untold truths behind success through unfiltered conversations with top achievers.”

Industry News

Erick Erickson Prioritizes Affiliate Station Visits

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Compass Media Networks nationally syndicated talk host Erick Erickson says he’s making it a priority to visit stations for listener and client meet and greets and adds that to reduce the burden on the affiliates, the show is picking up travel expenses for himself and team. Pictured above is Erickson chatting with listeners to WEEB, Southern Pines, North Carolina. Erickson says, “Radio is a far more intimate medium than any other form of media. People get to know you based on voice inflection. Getting into the markets and being in person with our listeners builds the audience connection and is important to me. It’s equally important that I do it without being a burden to the affiliates and working in collaboration with them.”

Industry News

WVON, Chicago Unveils New Afternoon Show

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WVON, Chicago announces that station PD Atiba Buchanan is teaming up with LaDonna Raeh for the afternoon drive show. This comes after the duo have been filling in for Jesse Jackson Jr. since early March, allowing Jackson Jr. to focus on his national show. The station says, “The duo will focus on keeping listeners up to date on breaking news and topics such as social justice and advancing Black economics. In addition, Buchanan and Raeh will highlight the importance of familial networks by teaming up with experts to discuss strengthening family structures and hosting a weekly segment called ‘Relationship Thursdays.’”

Industry News

Frank Morano Leaves WABC Show

WABC, New York overnight talk host Frank Morano is leaving his hosting duties at the Red Apple Media station because of his new role as Staten Island South Shore city councilman. Morano won the seat in a special election and, due to the election schedule, faces a primary election in June and, ifimg successful there, will have a general election campaign to run in the fall for the next term. Morano issued a statement over the weekend regarding his status. He said, “When I was elected, I had expected to continue hosting my radio show until the swearing-in. However, due to concerns about equal-time rules for the upcoming election and uncertainty around what outside work I’ll be allowed to do once I take office, the decision was made that I would no longer host ‘The Other Side of Midnight’ and would step away from the Red Apple Audio Network for now. This wasn’t a decision I made lightly—or one I made at all, frankly—but I completely understand the reasoning behind it. I’m incredibly grateful to the station’s ownership and management for the opportunity to do a show I loved, with a team I respected, for an audience I adored… I do hope to be back on the radio in some form soon. But for now, I’m off the air.  

Industry Views

Monday Memo: Music Lessons For Talk Radio

By Holland Cooke
Consultant

imgMusic radio’s competitors were vinyl, then tape, then CDs – before smartphone streaming and satellite radio offered more portability and variety. And before consolidation, broadcasters were under less of the revenue pressure that now commercializes many stations beyond listeners’ tolerance. TALKERS NAB Show coverage included Edison Research founder Larry Rosin lamenting “many, many [music] stations now loading all their spots into two interminable breaks per hour.” I cringe hearing FMs struggle to remain among listeners’ music appliances. And I fret that monologue-heavy talk radio is relinquishing interactive dialogue to social media.

Before moving to all-news, and eventually news/talk, I worked in music formats less-structured than today’s. So now I hear music radio as an outsider, more like a consumer. Which got me wondering: How does my format sound to music consultants? So, I asked several whose work I respect.

Beware the one-joke act

Mike McVay reckons that “listeners want to know a little bit about a lot of things,” a point other colleagues echo. Explaining that “music radio is all about variety,” adult contemporary specialist Gary Berkowitz: “To me, listeners are tired of all this political back and forth. Sure, it has its place, but it’s like if music radio only played five different artists!” Jon Holiday – who customizes station playlists for a variety of formats – asks “are talk listeners getting what they want?” Calling some formats “very artist-heavy,” he thinks stations were right to play so much Taylor Swift in 2024, certainly her year. And 2025 sure is Trump’s, but Holiday calls “banging the same drum all day, every day” the most common flaw he hears on talk radio.

McVay says listeners like “stories that pull on their heart strings. It’s why “NBC Nightly News” ends with a touching story. It’s not fluff. It’s information relief.” He also recommends topics you are likely to overhear at the next table during lunch: “Discretionary Time Information” (binge-worthy shows on Apple+, Max, Netflix). Health. And – lately more than ever – what Mike calls “purse” stories (think: eggs). Been to Costco? On weekends it’s mobbed. Ask any member and they’ll recite a shopping list of Kirkland-brand bargains.

Play the hits

 When Gary Berkowitz – then an accomplished music programmer – took over stately WJR, he “approached it like it was a music station, the only difference was my ‘songs’ were my personalities, news coverage and, at the time, play-by-play of all the major Detroit teams.” He bought a jingle package “to ‘decorate’ the station;” and “got ‘JR involved with everything that was happening in Detroit. All I did was put it all together and present it like my top-40 upbringing taught me.”

I can relate. Before I programmed all-news WTOP, Washington, I had no news experience. I came from a music FM. The WTOP staff I inherited was impressive, and their work was solid, but the station wasn’t “programmed enough.” I was sent there to convert Cume to Average Quarter Hour – the blocking-and-tackling formatics fundamental to music radio. We owned “the Top news…instantly” image, and we said those very words LOTS. But research told us that traffic and weather were “the hits;” and how we presented them moved the needle.

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Great talkers are great listeners 

In every transaction, consumers now expect to interact; and “listeners like to hear others’ voices,” Mike McVay observes: “When the audience is comfortable enough to weigh in with an opinion, their own story, or a reaction, you’ve created a ‘friend circle.’” Jon Holiday tells morning shows he works with to “take time going into breaks to be topical and interact with callers.” And engage by texting and social media. And don’t just push-TO listeners. Be quick to REPLY, and you will make them feel special. 

Yet, in three decades coaching talk hosts, the most unwelcome word I say seems to be “callers.” Imitating gifted Rush Limbaugh, many hosts are prone to windy monologue, rather than inviting the busy dialogue that makes a station sound popular (something local advertisers notice). DJs deftly weaving interactivity into music shows often sound more inviting than sermonizing talkers. Holiday remembers El Rushbo as “a master at having fun, particularly in his early days as a syndicated personality.”

Prescription: Local 

Twenty years ago at the TALKERS conference, publisher Michael Harrison’s advice was elegantly simple: “Give them something they can’t get anywhere else.” Especially now, with so many non-local audio competitors. Regardless of format, helpful local information can increase Occasions of Tune-In per week.

Simply doing local news is a start. But does yours enable the listener by telling what an item means to him or her? On any given day, what you’re overhearing at lunch is something big that’s happening somewhere else. Can you explain the local impact? “National news needs to mean something to me, my community, my region or state,” according to McVay.

With weather so erratic in so many places, owning that image is gold. If you’re news/talk, don’t assume that you’re the market’s weather station. If you’re music, don’t assume you can’t be. Noting typical news/talk demographics, Jon Holiday surmises that, “as we get older, we seem to be more interested in weather.”

And as successful music stations have always done, show up! Gary Berkowitz had WJR go all-in on Detroit’s Thanksgiving Day parade, “with our people all over the parade route. It was better than the TV coverage!”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

KTBB, Tyler Owner Covers Conclave from Rome

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Pictured above is KTBB, Tyler-Longview, Texas owner Paul Gleiser reporting from Vatican City this week. Gleiser – who is not Catholic – got a client to sponsor the station’s covererage of the Conclave (see the station website here). He also filed reports for local TV station KETK-TV, Tyler. Consultant Holland Cooke works with Gleiser’s station and he says, “Just imagine the horse-laff you’d get from a big corporate owner if you proposed sending someone from even a major market station to the Conclave. When you own the station, you may… Our sponsor got umpteen promos, video and blog content, hourly radio hits on our air, and nightly reports on the local TV station where Paul does twice-weekly commentaries.”

Industry News

Katz: Radio Ad-Influenced Consumers Are Valuable

Katz Radio publishes an insight piece based on data from Nielsen Scarborough looking at the action taken by consumers of various measured advertising types. Katz’s analysis concludes that “two-thirds of consumers say they have taken action as a result of an ad in the past three months. One in 4 ofimg those consumers report having taken an action based on radio ads, in particular. Such actions can be recommending something to others, posting or following on social media, visiting a website, going to a retail location, or actually making a purchase. While we do not know which advertisers’ messaging they responded to, we do know that these radio-influenced consumers are highly engaged across categories, making them advantageous to brands – and more valuable than ad-influenced adults in general. Radio-influenced consumers are more likely to be spending money on sports betting, vacations, cars, movies, and retail than the average adult, and even more than other ad-influenced adults.” See the Katz piece here.

Job Opportunity

KWAM Searching for Next Great Morning Show Host

KWAM News Radio in Memphis is hiring a full-time morning show host. Our previous host is leavingimg after four years to take a job on Capitol Hill in Washington. The ideal candidate must have at least three years of talk radio experience with a strong background in politics and news. This position is based in Memphis. Send resume and air check to todd@starnesmediagroup.com.

Industry News

Saga Communications First Quarter Revenue Falls 4.3%

Saga Communications, Inc reports that net revenue decreased 4.3% to $24.2 million in the first quarter of 2025, compared to $25.3 million for the same period in 2024. Station operating expenseimg decreased 2.2% for the quarter to $22 million compared to the same period last year. Saga reports a net loss of $1.6 million for the quarter consistent with the same period last year. Looking ahead, the company says revenue pacing for the second quarter remains uncertain but is improving as the quarter progresses. For the second quarter Saga is currently pacing down mid-single digits. April was down high-single digits. May improved to being down low-single digits and June is approximately flat with the same period last year.

Industry News

Tegna Launches “Austin & Birm” Show Under Shadow of Civil Lawsuit

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Tegna, operator of sports talk WBNS-FM, Columbus “97.1 The Fan” and WBNS-TV, announced the debut of the “Austin & Birm” show, a video podcast now available on both stations’ YouTube channels. The stars, Austin Ward (left) and Jeremy Birmingham (right), are accused in a civil suit of theft, breach of contract and unjust enrichment filed by former employer THE Media. Awful Announcing reports that two are accused of “skimming money from sponsorship and ad deals — funds that were exclusively intended to compensate Ohio State athletes’ appearances on ‘THE Podcast.’ The suit alleges the two even admitted in writing to pocketing a portion of those payments, with Birmingham specifically stating that after paying players, the leftover revenue was split between him, Ward, and an unnamed third party.” Read the Awful Announcing story here.

Industry News

Will Cain Live Podcast Recording Benefits DFW-Based Hounds & Heroes

FOX News Chanell and FOX Audio personality Will Cain is doing a live podcast recording from the performance space at Audacy’s KRLD-AM, Dallas “NewsRadio 1080 KRLD” tomorrow (5/8) that will benefit DFW-based non-profit Hounds & Heroes. Audacy VP of news/talk Drew Anderssen says,img “Hosting Will Cain in our performance space underscores the dynamic synergy between our broadcast platforms and live events. This special event will provide NewsRadio 1080 KRLD listeners with an engaging experience while championing a vital cause through our partnership with Hounds & Heroes. We’re proud to facilitate this connection between talent, audience, and community impact.” Cain comments, “I’m incredibly excited to host a live episode of ‘The Will Cain Show’ from the Audacy Dallas performance space. I never wanted a one-way relationship with the audience, so it’s perfect for the show to have an in-studio audience where I can hear from them and talk with Texans. I can’t wait!”

Industry News

Big Radio Names Josh Wescott AM Drive News Anchor

Wisconsin radio company Big Radio names Josh Wescott the morning drive news anchor for its stations in Monroe and Freeport, Wisconsin. Wescott is the former radio news director and morning host at iHeartMedia’s news/talk WIBA-AM, Madison.  Wescott comments, “Good journalism requires aimg lot of good listening and attention to what matters most to those in the communities they call home. Our news will talk about what people are talking about, be factual, and will ask the next question so people can reconnect with their local communities and schools in a way that journalism hasn’t consistently afforded in recent years.  Online and social media disinformation is steadily driving people back to how they used to find out what’s happening, and Big Radio is well-positioned to meet this moment and lead the re-emergence of local radio news in this region and beyond.” Big Radio – owned by father and son Scott and Ben Thompson – owns and operates 10 radio stations in the Monroe, Freeport, Janesville, and Beloit, Wisconsin markets.

Industry News

Beasley Broadcast Group Q1 Revenue Down 10.1%

Beasley Broadcast Group, parent company of Beasley Media Group, reports its operating results for the first quarter of 2025 and reveals net revenue of $48.9 million, a decline of 10.1% from the same period in 2024. The company reports a net loss for the quarter of $2.7 million compared to Q1 of 2024 in which it reported neither a loss nor income due to a $6 million gain on the sale of its BMIimg investment. Other notes from the first quarter include: Revenue from new business accounted for 18% of net revenue; Local revenue, including digital packages sold locally, accounted for 71% of net revenue; Digital revenue was comparable to the first quarter of 2024 but increased 6% year-over-year to $10.8 million, on a same-station basis; Digital revenue accounted for 22% of net revenue; and Digital segment operating margin was 18%. Beasley CEO Caroline Beasley says, “Our first quarter results imgreflect the strength of our ongoing transformation and the resilience of our core strategy. While revenue was impacted by persistent macroeconomic headwinds, we mitigated this through disciplined cost management, operational streamlining, and continued momentum in our digital business, resulting in an Operating Loss of $2.0 million and year-over-year Adjusted EBITDA growth. Digital revenue now represents over 20% of total revenue, and the meaningful expansion in digital segment operating income underscores the scalability of our platform and the impact of our strategic investments. As we look ahead, we remain focused on unlocking margin expansion, accelerating our digital evolution, and driving long-term value for our stockholders through thoughtful execution and innovation. We are particularly encouraged by the continued growth in our high-margin digital offerings and the early success of new digital and content initiatives. With a more agile operating structure, a differentiated content portfolio, and deepened advertiser engagement, we believe Beasley is well-positioned to navigate short-term market challenges while building a more durable and diversified revenue base.”

Industry News

Civic Media Wins 38 WBA Awards

Civic Media, operator of 11 news/talk/sports stations (plus a number of music stations) around the state of Wisconsin, is winner of 38 awards from the Wisconsin Broadcasters Association that wereimg given out at the recent 2025 Wisconsin Broadcasters Association Awards Gala. Civic Media stations received 11 first place awards, 15 second place awards, and 12 third place awards. Civic Media CEO Sage Weil says, “I couldn’t be more proud of our team’s performance this year, and their ongoing dedication to serving our audiences around the state. We believe that local media plays a critical role in our communities, and it is always great to see the WBA recognizing the quality work being done around Wisconsin, both by Civic Media and the many other excellent organizations.”

Industry News

TALKERS News Notes

Erick Erickson Wins MRC’s Bulldog Award. WSB-AM/WSBB-FM, Atlanta-base, nationally syndicated talk host Erick Erickson is honored with the Media Research Center’s MRC Bulldog Award for Outstanding Radio Talk Show. The award is given to Erickson for “following in the footsteps of the revered Rush Limbaugh by blending humor with hard-hitting political analysis.”

“The Road to Cooperstown” Launches. A new season of the baseball podcast series “The Road to Cooperstown” has dropped on SiriusXM. Each episode of features host Jon Paul Morosi sitting down with a different Hall of Famer and the first episode features Philadelphia Phillies great Mike Schmidt.

Industry News

Connoisseur Media Acquires Alpha Media

Connoisseur Media announces that it is acquiring Alpha Media for a sum yet to be disclosed and that the new company will retain the Connoisseur name and be led by Connoisseur CEO Jeff Warshaw. The company states that after the deal closes, it will own and operate 218 radio stations in 47 markets and adds that “Connoisseur will rank among the top 10 radio groups both by station count and byimg revenue, uniquely positioned to evaluate and pursue strategic growth opportunities.” In addition to its broadcast properties, Connoisseur owns and operates the digital marketing services company Ferocious Digital. The company says that when integrated with Alpha Digital, the combined imgorganization “will continue to expand and enhance its digital capabilities – delivering forward-thinking integrated marketing services.” Jeff Warshaw comments, “We are thrilled to welcome Alpha Media into the Connoisseur family. In getting to know the Alpha team, it has become clear that we share many of the same values — a passion for serving our local communities, a deep commitment to our clients, supporting our colleagues and fostering a culture of integrity, creativity and achievement. This transaction underscores our commitment to the irreplaceable role local broadcasters play in providing news, information and entertainment that truly resonates. Together, we will build an industry-leading platform of broadcast and digital. I could not be more excited to get started.” The two companies have entered into a Local Market Agreement and expect the deal to close in the second half of this year.

Industry News

“Wellness Unmasked” Launches on CTBS Podcast Network

Premiere Networks announces that The Clay Travis & Buck Sexton Podcast Network debuts theimg “Wellness Unmasked with Dr. Nicole Saphier” program, effective Tuesday, May 13. Dr. Saphier serves as a FOX News contributor, is a New York Times best-selling author, and a board-certified physician. She says, “I am thrilled to join the dynamic Clay & Buck team as we launch ‘Wellness Unmasked,’ a podcast dedicated to cutting through the noise and delivering honest, science-based insights on all things health and wellness. Together, we will empower listeners with knowledge to live their best lives.”

Industry News

SiriusXM and FOX Nation Partner for Streaming Bundle

SiriusXM and FOX Nation announce they are offering their streaming content in a bundle to consumers for $11.99 per month. SiriusXM SVP of business development and partnerships Daveimg Geary says, “FOX News Media and SiriusXM are leaders in news and entertainment programming respectively, and we are delighted to bring to the market a bundle of our streaming services that offers exceptional consumer value. FOX Nation’s library of original video programming and SiriusXM’s vast offering of music for every mood and moment, live sports from every major league, plus entertainment and news combine to make a highly attractive streaming audio and video bundle.”

Industry News

WWO: Audio is Optimal for Movie Releases and Streaming Subs

The latest blog from Cumulus Media | Westwood One’s Audio Active Group looks at the value of audio marketing for movie theatrical releases and streaming video subscriptions. Using data from five separate studies, the report comes to a number of conclusions, including 1) Audio listeners areimg voracious consumers of movies in the theater and films on streaming services. They are first to see a movie in the theater on opening weekend and when films debut on streaming services; and 2) Versus linear TV viewers, audio listeners are far more likely to see movies in the theater and indicate a greater willingness to watch content. Looking at data about marketing moves and streaming video, the study finds that 1) Linear TV advertising spend for theatrical releases and video streaming brands is 30X audio. Despite this, TV viewers show low awareness of new films and low interest in upcoming films and streaming service subscriptions; and 2) Audio (AM/FM radio, streaming audio, and podcasts) should become a much greater allocation in the entertainment marketing media plan. Reallocating 20% of linear TV theatrical and streaming video media plans to AM/FM radio doubles campaign reach with no additional cost. See the full blog post here.

Industry News

NYPR Speaks Out Against Stripping CPB Funding

NYPR president & CEO LaFontaine E. Oliver issued a statement to listeners in the aftermath of President Donald Trump’s executive order to withhold Corporation for Public Broadcasting funds. He says, “If it holds, the executive order will restrict New York Public Radio from using CPB funding to purchase programming or services from NPR. CPB said in a statement that the White House had no legal authority over the company, and NPR called it ‘an affront to the First Amendment.’ Public radioimg and public television have enjoyed bipartisan support since 1967. The system has a profound impact on Americans in all 50 states and in every type of community—urban, suburban, rural, and remote. This indispensable service costs the American taxpayer about $1.60 a year, and it is one that the majority of Americans want to maintain. Recent polling from the Pew Research Center shows that only 24 percent of Americans support cutting federal funding. The budget request and executive order are only part of the administration’s ongoing effort to dismantle the American public broadcasting system as we know it. We expect even more to come. If successful, the effort will exacerbate existing news deserts and create new ones, as public radio has become the main (or only) remaining source for fact-based local news, educational and cultural programming, and critical emergency broadcast services in many communities across the country.” He encourages them to contact their legislators and to either donate or increase one’s current contribution to the public broadcasting organization.

Industry News

Western Massachusetts Media Industry Mourns the Passing of Mark G. Auerbach

Springfield, MA-based multimedia broadcaster, writer, and publicist Mark G. Auerbach passed away this past Friday, May 2 after waging a long, brave battle against kidney and heart disease. Auerbach had an indelible presence – primarily in the local arts & entertainment community – as the long-running host of radio and television programs as well as his print columns and coverage of the region’s active theater and music scenes. Actively developing a legacy that spanned almost a half century, Auerbach was engaged in his dynamic career until the very end, producing and hostingimg “ArtsBeat,” “Athenaeum Spotlight,” and “On The Mark” for WCPC, Channel 15 and WSKB-FM 89.5, both in Westfield, MA. He was a regular contributor to Berkshire Onstage and a member of the Berkshire Theatre Critics Association. His weekly column “Arts Beat” appeared in The Westfield News. In his youth, Auerbach studied theater at American University and the Yale School of Drama. During his multimedia career his impact was felt nationwide, and he was an indefatigable fundraiser for public broadcasting. As a publicist, he was a devoted supporter of the Springfield Symphony Orchestra and numerous other not-for-profit artistic organizations. TALKERS publisher and local Western Mass resident Michael Harrison states, “I am proud to have been able to call Mark Auerbach a friend for the past 39 years, during which time I have come to respect and admire him as one of the finest media practitioners with whom I have had the pleasure of working. He was a champion of the arts and all that celebrates the humanities in our modern multimedia environment.  He was a local giant on a multitude of levels and leaves an irreplaceable void in this part of America’s grassroots media community.” Auerbach requested no funeral services but said if people wish to do something in his memory they can make a gift to either Springfield Chamber Players MOSSO) (www.springfieldsymphonymusicians.com), Northfield Mount Hermon School (nmhschool.org), or the theatre of your choice.

Industry News

Indy’s “The Fan” Serving as Broadcast Partner for WNBA’s Fever

The Indiana Fever and Radio One announce that Indianapolis sports talk outlet “93.5/107.5 The Fan” will serve as the team’s official radio broadcast partner during the 2025 WNBA season. All Fever preseason and regular season games, home and away, will be broadcast live on “93.5/107.5 Theimg Fan.” Former University of Kentucky standout and Indiana Miss Basketball Bria Goss will provide the game analysis, and long-time broadcaster John Nolan will deliver the play-by-play on the Old National Bank Radio Network. Radio One sports format captain Jeff Rickard says, “Basketball is such an integral part of the Indiana community, and the Fever are certainly a big part of that story. For ‘107.5 The Fan’ to be able to share in telling the story of this exciting chapter in Indiana’s pro basketball history is a wonderful opportunity. We’re thrilled we can bring Fever fans a little closer to the action.”

Industry Views

SABO SEZ: Won’t Work on FM

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

img“It won’t work on FM.” Country. Country was predicted to be a failing format for the FM band. At the dawn of FM proliferation in the 1970s, the future of the band was viewed with fear and skepticism. Why wouldn’t country music work on the FM band? The conventional chatter said that “country needs to be on AM because truckers drive long distances and AM signals cover long distances. FM does not.”

According to AM management, every music and talk format that thrived on AM was going to fail on FM. Obviously, all AM genres succeeded on FM, sometimes quickly, sometimes slowly. The ones that succeeded quickly had common characteristics:

In the public’s mind, FM radio had specific, positive traits: Lower commercial load, cooler hosts and jocks, a subversive tone, fewer interruptions of every type. Talk on FM was absolutely going to fail. The first mother of talk hits on FM were “New Jersey 101.5” (which for decades had the largest FM talk cume in the world); WTKS-FM, Orlando; and WLUP, Chicago. GM Larry Wert, brilliant. In 1990 when those stations launched, the industry pundits ordered more drinks and pronounced their doom.

John Kobylt, of KFI, Los Angeles fame, was the first PM drive host on “New Jersey 101.5.” He explained to me the key difference in his work versus that of an AM talk show host: “My competition is 10 music stations playing hit songs. If Ken Chiampou and I don’t entertain this second, the audience is gone.”

Little noticed was that stations like WTKS-FM shared less than 8% of its cume with WDBO-AM (a very serious station!) WTKS sharing was with WMMO-FM and other alt rock and FM AC stations. While radio people think “talk is talk,” the audience perceives FM talk and AM talk to be very different formats. Completely different.

Today, to drive audience to an FM talk station the strategy proven to fail is to air AM shows on FM without making significant accommodations for the differences in the band. Profound differences.

QUICK NOTES:

— New 23-year-old, very good, control board operator for “Sterling Every Damn Night” asked me, “Who is Rush Limbaugh?”

— All-digital 18-year-olds today have no idea what you mean when you say, “The top of the hour.”

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry Views

Monday Memo: Make AI Your Intern, Not Your Replacement

By Holland Cooke
Consultant

imgWhen a blogger found “no biography, or further information about the woman who is supposedly presenting this show,” it forced Australian Radio Network to acknowledge that Artificial Intelligence supplies the voice of “Workdays with Thy” on one of its stations (CADA, available on the iHeartRadio app). “Exploring how new technology can support great content,” the network statement rationalized.

If you’re a (human) music DJ, this is chilling. If you’re a talk host, are you next? Hey, IBM’s Deep Blue defeated world chess champion Garry Kasparov in 1997, back when we were still dialing-up Internet access. So don’t think souped-up AI couldn’t someday interact with human callers. Or the fake callers vendors now offer.

Flip-the-script, to put the robot to work for you and sound local and super-relevant. Here’s how, step-by-step.

1. Use Google Trends, filtered to your metro area.

— Go to Google Trends.
— Set the location to your city, state, or region.
— Look at:
-Trending Searches (daily hot topics)
-Related Queries (people often search “near me” + other urgent needs)

2. Focus on “Near Me” signals that reflect tension, urgency, or curiosity

— “Near me” searches usually spike when:

– People have a problem (e.g., “urgent care near me”, “cheap gas near me”).
– There’s a trend or event (e.g., “earthquake near me”, “protest near me”).
– There’s fear, confusion, or excitement (e.g., “layoffs near me”, “concerts near me”).

— These are rich veins for call-in topics because:

– They touch emotions (fear, anger, hope).
– They’re localized — content your new-tech audio competitors won’t have.
– They’re now — you can spin them for immediate reaction.

im

3. Translate “Near Me” searches into talkable angles

— Example:

Search Trend Possible Call-In Topic
“Layoffs near me” “Are you worried about job security? Have you or someone you know been laid off recently?”
“Protests near me” “What’s your take on the demonstrations downtown? Are they making a difference or making things worse?”
“Gas prices near me” “Have high gas prices changed your driving habits? Are you cutting back or just absorbing it?”

4. Bonus Tip: Cross-Reference “Near Me” with social media buzz

— Use X (Twitter) trends and Facebook community groups to see if local chatter matches what Google is showing.

5. Create a simple daily habit

— Spend 5 minutes a day on Google Trends.
— Pull one or two local “near me” topics.
— Frame them into emotionally loaded questions for on-air teasing:

– “Do you feel less-safe after [recent incident? [phone number].”
– “Have YOU or someone you know been affected by the [local layoffs]?”

Evidence that you can make AI your assistant, and not your replacement? I asked ChatGPT to outline the instructions above; and this fill-in-the-blanks a Topic Mining Sheet you can use daily to systematically turn Google “near me” trends into great call-in topics.

Oh, and from the website for that Australian station: “We are an inclusive workplace embracing diversity in all its forms.” You do the punchline.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

WABC Host Frank Morano Wins NYC Council Seat; 2025 Primary Election is Next Month

WABC, New York overnight host Frank Morano beat out Cliff Hagen and Griffin Fossella to assume the Staten Island South Shore city council seat vacated by Joe Borelli in January. Now, Morano willimg hold the seat through the end of the year. However, he faces a June primary and, if successful, then a November general election to remain in office into 2026. Morano tells TALKERS, “We have another election in June, but I’m hoping to stay on the radio, whether it’s in my current time slot or another. I’m determined to stay on radio, even while doing the people’s work.”

Industry News

Carl Richardson Hosting New Paranormal Show Online

A new talk show called “Midnight Frequency” with host Carl Richardson is debuting on Twitch andimg YouTube that will stream live from 10:00 pm to 1:00 am ET, beginning this Friday (5/9). The show is being produced by Joshua Chaires and will be available on Spreaker and iHeartRadio beginning this month. Richardson says his goal is to eventually make the show available to terrestrial radio stations all over the country via XDS feed. Find out more about the show by visiting NWDN.net.