The Museum of Broadcast Communications announces 10 new inductees into the Radio Hall of Fame for
2025. The inductees will be honored at the in-person 2025 Radio Hall of Fame Induction ceremony on October 30 at the Swissotel Hotel in Chicago. Among this year’s inductees are: Colin Cowherd, host of “The Herd with Colin Cowherd”; Mike McVay of McVay Media; and Julie Talbott, president of Premiere Networks. See the complete list of nominees here.
Magic Broadcasting announces that it is selling news/talk WVFT-FM, Gretna, Florida in the Tallahassee market to 923 Ventures, LLC – a company owned by the station’s president and CEO Jon Jopling. He’s been in charge of “Real Talk 93.3” and Magic Broadcasting’s Panama City stations since 2021. Magic announced the sale of the Panama City stations to JVC Broadcasting earlier this week. After these deals close, Magic Broadcasting will be out of the radio station ownership business. The press release says that the sale of WVFT-FM to Jopling “ensures that ‘Real Talk 93.3 FM’ will remain Tallahassee’s only locally
owned radio station, a distinction underscored by its long-standing dedication to providing authentic, community-focused content hosted by Tallahassee media staples like legendary sports talk host Jeff Cameron, award-winning morning show host Greg Tish, and investigative reporter Steve Stewart.” Jopling says, “As someone who has lived and worked in Tallahassee for over 23 years, I understand how important it is for our city to have trusted local voices on the airwaves. This transition isn’t just about ownership — it’s about strengthening our commitment to the people of Florida’s capital city. We’ll continue to focus on real news, real conversations, and real connections that matter to the people that live here — delivered by people who live here, too.” Jopling adds, “We’ve had a lot of success at 93.3, and we are thankful for the continued support of all our incredible listeners, fans, and advertisers. Or as we like to call them, our extended family. I’ve been privileged to be in charge of the station, but now, as the owner, I know our family will only get better.”
Syracuse sports talk host Jim Lerch is exiting Cumulus Media sports talk outlet WSKO-AM, Syracuse after 23 years. CNYCentral reports that Lerch, host of “The Manchild Show with Boy Green,” is exiting after
today’s program as he transitions to a digital platform. Lerch is quoted saying, “When I started this back in 2002, I never thought I’d last nearly a quarter of a century on the radio. It’s been my life’s pleasure entertaining and interacting with our incredible listeners over two decades of Syracuse sports history and I look forward to my new journey as a digital sports content host.” See the CNYCentral story here.
Numerous news outlets, including Variety, Bloomberg and Podnews.net, are reporting that Audacy is closing podcast production house Pineapple Street Studios. Pineapple Street was acquired by then-Entercom in
2019 for $18 million as the podcast industry was really taking off in terms of listenership. Podnews.net notes, “Audacy shut Cadence13 (a $50mn purchase) in March 2024, and rebranded Podcorn ($22.5mn) as Audacy Creator Lab in April this year.” An Audacy spokesperson says in a statement, “This difficult decision aligns our resources with our core strengths and the most promising growth areas for our podcasting business. We’re sorry to say goodbye to talented colleagues and are grateful for their contributions.”
Midway Broadcasting Corporation is adding Reach Media’s DL Hughley show to the daily lineup at urban
talk WVON, Chicago. Effective July 7, the show will air from 5:00 am to 7:00 am, leading into the “Rufus Williams Morning Show.” Hughley is a Peabody Award-winning radio and television host and an iconic stand-up comedian as one of the legendary Kings of Comedy. WVON program manager Atiba Buchanan says, “This show will be different because it will be a hybrid of his original show and will be all talk to appeal to WVON’s culturally connected audience.”
Edison Research is releasing its Gen Z Audio report based on 2,010 online surveys of respondents ages 13
-24 and, perhaps not surprisingly, their most preferred categories of podcasts are Comedy, Music, Entertainment, and True Crime. News/Information is far down the list with just 17% saying they watched or listened to a news/information podcast in the last month. Also noteworthy is the breakdown of delivery systems for audio for this demographic. Streaming music is the top audio source (42%), followed by YouTube (20%), and AM/FM (16%) in third place. See the complete report here.
Frank Morano, who until recently was the host of “The Other Side of Midnight” on WABC, New York, won the Republican primary for the 51st district city council seat with 82% of the vote and will face Democrat Clifford Hagen in the November election. Morano won the seat that represents Staten Island in a special
election earlier this year. Morano says in a statement, “As someone who spent years behind the mic listening to New Yorkers and elevating their voices, I’ve never lost sight of who I work for. That’s why I ran a campaign rooted in community, not consultants. While others poured money into cookie-cutter strategies, I made it a point to invest in local radio, where real Staten Islanders are tuning in. I stayed a regular voice on Sid Rosenberg’s show on WABC and Arthur Aidala’s show on AM 970 — two stations I used to work at and still believe in. My predecessor, Joe Borelli, took his talents to the airwaves as a frequent host and TV panelist. I’ve taken a different path — bringing that same microphone-to-community connection straight to City Hall.”
FOX Sports Radio personalities Steve Covino and Rich Davis celebrated the 20th anniversary of the “Covino & Rich” show with an exclusive listener event in Las Vegas this past weekend. More than 300 listeners traveled to Las Vegas to enjoy a live broadcast of the show. The weekend also featured a mixer at Circa’s Legacy Club Rooftop Cocktails to watch the fireworks show, an afternoon of golf at Atomic Golf Las Vegas, and dinner at Circa Sportsbook. The weekend concluded with a night of karaoke at Cat’s Meow, where Covino and Davis joined listeners on stage to perform a few songs. Pictured above are (l-r) are: Rich Davis, show executive producer Christian Sorge, and Steve Covino.
FOX News Media signs conservative podcaster and influencer Brett Cooper as a contributor in which she’ll
provide cultural, social, and political commentary across all FOX News Media platforms. Cooper launched her podcast, “The Brett Cooper Show” in January 2025. From 2022-2024, Cooper hosted “The Comments Section,” a video podcast on The Daily Wire.
FCC Commissioner Anna M. Gomez traveled to rural Kentucky for a stop outside of Washington on her First Amendment Tour in which she talked with community leaders and members of the public about what she considers recent attacks by the Administration and the FCC against the First Amendment. She said, “This Administration’s unprecedented efforts to censor and control speech reach every community, including the coal towns and mountain communities of Eastern Kentucky. I was grateful for the opportunity to visit Fleming-Neon in Fletcher County, Kentucky — a rural community like many others that embody the importance of America’s labor and civil rights struggles — to better understand the steps an independent FCC must take to protect every citizen’s right to speak freely and hold power to account. My message to the people of Kentucky was simple: now is the time to stand up and push back against this assault on free expression and remind those in power that the First Amendment is not optional.”
The TALKERS editorial board has announced the date of the 2025 edition of the TALKERS “100 Most Important Radio Talk Show Hosts in America” – also known as the TALKERS “Heavy Hundred.” The prestigious list will be posted Tuesday, July 8, 2025.
This will mark the 30th anniversary of one of the most popular annual features published by TALKERS magazine since its debut as a list of 25 in 1995 (it expanded to 100 in 1996) and comes in conjunction this Summer with TALKERS magazine’s 35th anniversary as a broadcasting industry trade journal.
According to TALKERS VP/executive editor Kevin Casey, “The criteria for inclusion in the class of 2025 will remain radio-centric, however, with additional weight given to influence wielded in associated talk media platforms such as audio and video podcasting along with other means of online distribution appropriate to evident changes in the industry.” Casey adds, “But the criteria that all inductees in the Heavy Hundred must have a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at ‘press time’ will continue.”
“Building the Black Agenda” Set for Sunday. Urban talk WURD, Philadelphia is presenting its next “Building the Black Agenda” mobilization and live broadcast on Sunday (6/29). The station says its “Building the Black Agenda” initiative has hosted three “Cash Mobs” to support small, Black-owned businesses, the cornerstone of the initiative. This Sunday’s cash mob aims to mobilize listeners and supporters to contribute to WURD Radio’s continued survival and growth. The station has set a $20,000 fundraising goal.
NHPR Files Friend of the Court Brief. New Hampshire Public Radio filed a friend of the court brief making the case for blocking President Donald Trump’s executive order that would defund public media. Along with 28 other public radio organizations, NHPR contends in the brief that Trump’s executive order is an unconstitutional violation of the First Amendment, that it would upend a system Congress devised to maintain the editorial independence of public media, that it would strip stations of the right to make their own programming choices, and that it violates the Constitutional separation of powers.
The Broadcasters Foundation of America reports that Skyview Networks is making a $10,000 corporate donation to cover any Skyview employee matches. BFOA Giving Day is today (6/24) when everyone in broadcasting is asked to consider a contribution of any amount. BFoA president Tim McCarthy states, “We
are grateful to Steve and Ken Thiele (founder & executive chairman) for their magnanimous corporate contribution to support the work of the Broadcasters Foundation. With support like this from the broadcast industry, the Broadcasters Foundation can continue to deliver much-needed aid to those in our business who need it most. We hope this match campaign inspires other organizations to find impactful ways to support our unique mission.” For information about the Broadcasters Foundation, including how to make a donation or apply for aid, please visit www.broadcastersfoundation.org,
By Holland Cooke
Consultant
If you saved back issues from when TALKERS was a print tabloid, dig-down about 20 years into the stack. A couple times a year beginning then, I was reporting from conferences then called The Podcast and New Media Expo, which later evolved into NMX and BlogWorld and other incarnations.
As I was typing-as-fast-as-I-could in the back row, I was hearing a new medium take shape.
— These energized events had the mojo radio conventions used to. But radio was already struggling as consolidation eliminated many on-air jobs, cutbacks that continue today.
— But plucky podcasters were already self-publishing about high-affinity Long Tail topics too narrowcast for AM/FM radio. And because it is what we then called “the World Wide Web,” they were growing a following far beyond local broadcasters’ signal footprints.
Remember iPod? Suddenly, EVERYONE had one. Then, just-as-suddenly, everyone didn’t. Because Apple rolled-out iPhone, which could also tote your tunes, and do thousands of other things. Yet the term “podcasting” – which first referred to the device – endures.
What’s remarkable about the podcasting phenomenon, is that users – not the device manufacturer – came up with the idea. iPod was designed as a music player. But it was We The People who reckoned that audio-is-audio and started self-publishing radio-without-radio.
“P-O-D” = “Programming On-Demand.” Think Netflix for audio.
— But unlike Netflix, stations aren’t investing aggressively in on-demand content. Short-staffed, it’s all they can do to feed multiple transmitters robotic programming.
— Meanwhile, enthused podcasters are generating content, some of which is amusing quirky boutique topics. Others are doing local news, now in shorter supply from AM/FM radio.
— Smart stations buddy-up with these DIY creators, showcasing their sponsorable stuff. They create audio, we sell audio.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”
The drive to stream video of radio shows has always been risky. Remember your shock when you first saw one of your radio heroes? Video streaming can present a constant disconnect between the show in the listener’s head and the show on the stream. Many stations make the disconnect worse by streaming terrible video images. Combine the trauma of how a host really looks with a dreary TV show and the package cannot benefit the relationship between station and listener/viewer.
Too many stations stream from one or two fixed cameras in the studio. That picture looks like a police interrogation room. Some stations embarrassingly use one camera on a two person show. The result is a shot of the face of one host and the back of the head of the other, for the entire show. OMG.
Done right, video should enhance the listening experience, it should make the hosts more attractive, more engaging, and more entertaining.
Mistake: Many radio hosts ignore the cameras during spot breaks. These hosts go silent during spots, giving a viewer absolutely no reason to stream. Obviously, if one sits in silence during the break the image presented is pure boredom. On the radio, the listener hears commercials. On their stream they see a silent radio host doing nothing. Double disappointment.
Producing video that enhances a radio show experience takes planning and commitment. One technically simple way to make video work for a host is to address the audience directly during commercial breaks. One on one. The moment a break starts, smart hosts and anchors address the camera and candidly speak with the viewer. Their conversation is topical, urgent and fun.
Engaging the viewer during radio commercial breaks provides added value to a stream and a reason to watch.
Some examples worth watching are found in these links:
— B-93, Grand Rapids morning host Aly Mac never stops talking with streaming viewers. She does it
right, two shows… one on the radio, one on the stream. Seamless and fun.
— WPHT produces a TV show with switching, graphics that flows with the radio show.
— Baylee Martin is a TV anchor who could teach the industry how to conduct an on-air show enhanced by the stream. Hearst should sell schedules in her stream content. Have a look, she’s a streaming savant.
When streaming, consider if the video stream is helping or hurting the radio show. If the “reveal” is the back of a head, hurting!
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
FOX News personality Jimmy Failla traveled to Tulsa to help affiliate KRMG-AM/FM celebrate its 75th Anniversary. Failla’s “FOX Across America Stay Gold Edition” was held at both the Outsiders House Museum and Puck’s Sports Bar and Grill. The Outsiders House museum founder Danny Boy O’Connor joined Failla at the museum where they recorded a segment of “FOX Across America” with a special studio audience. They discussed the movie, “The Outsiders,” as well as today’s current political events. “KRMG Afternoon News” host Skyler Cooper was live during the evening broadcast, interviewing Failla, Danny Boy O’Connor, and Outsiders House executive director Ashley Beck. Pictured above at The Outsiders House museum is O’Connor (far left) and Failla (center).
Last Wednesday (6/18), the Broadcasters Foundation of America held one of its popular Media Mixer events in New York City designed to give “junior people in broadcasting the opportunity to network with executives and to increase awareness or the charitable mission of the BFOA to help broadcasters in acute need.” Pictured above is BFoA chairman and former CBS Radio COO Scott Herman (center) speaking with two attendees.
Midday talk host Dennis Malloy announces that he’s leaving his full-time role at Townsquare Media’s WKXW-FM, Trenton New Jersey 101.5 when his current contract expired on July 31. Malloy co-hosts the Dennis & Judi midday show with Judi Franco. He told listeners earlier this week that he thinks the time is right to step into a new role.
“Two of my children live out of state and it’s difficult to sneak in quick visits. But now it won’t be. I’ll get to spend longer periods with my kids and grandkids, and just hopefully take and enjoy what life has to offer. There is no drama and no intrigue. Judi and I are still very good friends, almost like brother and sister. We’re both grateful that they threw us together back in 1997. The chemistry was instant, and the laughter has never stopped. Yeah, there have been some tumultuous times thrown in there as well, but it was all good. So, so, so good. I was lucky enough to be a part of radio’s history in New Jersey. Don’t get me wrong: Our ratings are still very high, and for that, I am extremely grateful. But I will still be a part of the radio station, filling in when the need arises. I’ll possibly be doing some appearances and definitely some writing for NJ1015.com.” Read Malloy’s full post here.
Cumulus Media re-signs morning drive talk host Ray Stevens to a new contract to continue his role with 890 WLS-AM. The station says Stevens’ show debuted last June “and has quickly become a morning ritual for Chicago’s passionate talk radio listeners.” “Ramblin’ Ray Stevens,” served for years as an air personality at
crosstown country WUSN-FM “US 99” and was honored by the Country Music Association as Major Market Personality of the Year in 2010 and for four consecutive years, was honored as the Country Radio Broadcasters’ Major Market Talent of the Year. Station program director Stephanie Tichenor says, “Ray has been instrumental in bringing Conservative content to morning drive on the Big 89. His energy, his experience, and his ability to deliver the local lens of the right conversation has been invaluable for our listeners. We look forward to the continued growth and success of 890 WLS with Ray Stevens in morning drive.” Stevens comments, “Excited to continue doing wake ups in my hometown of Chicago. I love that WLS management always supports my wild ideas. Ideas that make our city better for every neighborhood and everybody! Pets included! We have a lot of work to do, and we are doing it!”
Pictured above is author Malcolm Gladwell (left) speaking with Questlove (right) at the iHeartCafé at La Californie during the Cannes Lions Festival of Creativity on June 17 in Cannes, France as they do a live recording of the iHeartPodcast “Questlove Supreme.” It was just one of many iHeartMedia-presented events held during the weeklong festivaldesigned to demonstrate the creativity and the advertiser value in audio entertainment. Photo by Adam Berry/Getty Images for iHeartMedia
The student news team of WRHU-FM Radio Hofstra University earned two Gracie awards from the Alliance for Women in Media. WRHU general manager John Mullen says that the organization has the largest radio news team on Long Island with more than 60 student journalists. They earned the Gracie’s for WRHU-FM’s morning drive talk program and their live, locally focused half-hour afternoon drive news show. Pictured above are Hofstra president Susan Poser with the WRHU staff, Mullen, Pro in Residence Doualy Xaykaothao; WRHU alums Jamie Morris, morning host WKJY-FM, Hempstead; Heather Cohen, president the Weiss Agency; Dean Mark Lukasiewicz, and Liane Souza, director of affiliate sales for Compass Media Networks.
Los Angeles talk radio outlet KBLA “Talk 1580” was launched four years ago today (6/19) by Smiley Audio Media owner Tavis Smiley. The company says it is proudly celebrating the anniversary “with four high-profile public events. Since its launch, KBLA Talk 1580 has become the station of choice for Black and
African American residents, as well as progressive listeners more broadly. KBLA Talk 1580 continues to be the most ‘trusted, credible, and reliable’ media source in Southern California for African Americans and beyond. While KBLA Talk 1580 is unapologetically progressive, the station and its on-air talent prioritize good ideas over ideology.” KBLA will hold a “Juneteenth Backyard Barbecue” today at Kenneth Hahn State Recreation Area from 4:00 pm to 8:00 pm. On Saturday (6/21) KBLA will present an “Empowerment Congress Juneteenth Community Celebration & Dialogue” at The Beehive from 9:00 am to 2:00 pm, and on Sunday (6/22), station host Dominique DiPrima will moderate a “State of Black Women in Los Angeles” symposium at The Living Room @ Faithful Central Bible Church from 10:00 am to 2:00 pm.
St. Louis talk radio host Chris Arps – co-host of the “Tim Jones & Chris Arps” show on News/Talk STL (KLJY-HD3/K270BW/KNBS-FM) – was witness to the violence in Israel during a trip to the region. FOX2 Now reports that Arps and his wife are among those who had been taking cover in underground bomb shelters in Israel during their trip. They were traveling with a group that was able to make it out of the region by taking a bus to Jordan. Arps tells FOX2 that he was on a “once-in-a-lifetime trip with a group called ‘Heroes to Heroes’ to see the holy sites in Israel with veterans suffering from PTSD. The trip’s overall goal was to promote spiritual healing.” See the FOX2 Now report here.
Nielsen states that its 2025 Annual Marketing Report comes to the conclusion that marketers are driving investment in digital channels because they are perceived to have measurability and direct attribution. Nielsen says ease of measurement does not always equate to effectiveness or higher ROI. “Proprietary
KPIs and lower CPMs can be misleading, and a channel’s ability to claim conversion credit doesn’t necessarily translate to real value. This bias can lead to underinvestment in traditional channels, like radio, which, despite being perceived as less effective, can deliver substantial ROI.” The perceived effectiveness of radio by marketers puts it dead last in ROI. But a weighted average shows that radio is second only to social media in ROI. The study also found that “podcasts demonstrate strong ROI, comparable to TV and digital display, yet they are often overlooked or undervalued.” See more about the study here.
The AWM Foundation presented the 50th Annual Gracie Awards Luncheon at Cipriani 42nd Street in New York City yesterday (6/18). Host Juju Chang, co-anchor of ABC News’ “Nightline” led the program alongside a lineup of presenters that included WFAN’s Boomer Esiason, iHeartMedia’s Medha Gandhi, CNN’s Erica Hill, and NBC News’ Vicky Nguyen. Pictured above is “CBS Sunday Morning” host Jane Pauley (left) presenting the Lifetime Achievement Award to longtime colleague and friend, “CBS Sunday Morning” correspondent Martha Teichner (right).
PodcastOne Extends A+E Deal. PodcastOne extends its agreement with A+E Networks for the exclusive sales and distribution rights to five true crime podcasts: “Cold Case Files,” “I Survived,” “American Justice,” “City Confidential,” and “Ancient Aliens.” PodcastOne co-founder and president Kit Gray says, “Whether it is a limited series or a weekly production, we provide premiere podcasting services for companies and networks who have been hesitant or lack the internal resources to adapt existing programming into a podcast. By leveraging our strong infrastructure and expert technology within the medium, we can offer tailored services to bridge the gap between television and the world’s fastest growing media platform, podcasting.”
MPR Adds Trustees. The Board of Trustees of Minnesota Public Radio welcomes two new members. Sarah Karon, board president of the Library Foundation for Sarasota County and District 5 Town Commissioner in Longboat Key, Florida, and Dr. Brian Harrison, political scientist and author, were recently elected to the board. MPR CEO Jean Taylor states, “We’re delighted to welcome Sarah and Brian to the MPR Board of Trustees. Both of these new Trustees have great passion for service to their communities and are huge fans of public media. At the same time, they will each bring incredible expertise, perspective, and a track record of success in their own right in the areas of philanthropy and inclusion. Their presence and engagement will make an already strong board even stronger.”
Denes Hosts Warshaw and Parenti on Podcast. Benztown president Dave “Chachi” Denes talks with Connoisseur Media founder and CEO Jeff Warshaw and Radio Ink president and publisher Deborah Parenti on the two current episodes of his podcast, “Chachi Loves Everybody.”
Lotus Seattle Corp is seeking staff for its part-time Promotions Event Staff ON-CALL team members to work at station events and represent stations in a positive, professional manner. Lotus says, “This is a great opportunity to earn extra money by working at various stations’ events including local sporting events,
community events, retail/client events, local fairs and more. You will meet new people and engage with the public. Plus, interact with multi-media marketing pros to get an edge on your career with real world experience. This is a great job for all ages over the age of 18. If you are retired, a veteran, looking to fill some time on the weekends, in college looking for some extra part-time work or interested in the radio and television industry this is a great opportunity.” The position pays $21 per hour. Send your resume here.
Cumulus Media and Signal Hill Insights are releasing the Podcast Download – Spring 2025 Report, what they call “a comprehensive evaluation of the latest podcast audience trends” that examines the habits of weekly podcast consumers. Cumulus says, “A key finding uncovered in the Podcast Download Report is that audio remains the primary mode of podcast consumption despite growing video options and the rise of YouTube as a podcast platform.” Cumulus Media | Westwood One Audio Active Group senior insights
manager Liz Mayer says, “There is no denying that YouTube is playing an important role in the podcast ecosystem, especially when it comes to discovering new podcasts. However, over half of weekly podcast consumers indicate they consume via audio primarily. So, while the new video capabilities are exciting and need to be focused on, the industry can’t forget that it’s what consumers are hearing that is most important.” Highlights from the report include: 1) Audio remains the primary mode of podcast consumption (58%) despite growing video options; 2) YouTube is the leading podcast platform, yet it is not a walled garden as consumers listen to podcasts across multiple platforms; 3) Podcast discovery: YouTube is the place to be found; 44% of new podcast audiences started listening on YouTube; 4) Downloads and listens underestimate the actual audience: The current download impression model fails to account for co-listening; and 5) Why podcast advertising works so well: Podcasts hosts are three times more influential than social media influencers. See more about the study here.
Actress and producer Eva Longoria’s company Hyphenate Media Group acquires an equity share in iHeartMedia’s My Cultura podcast network dedicated to elevating Latino voices and stories. This is part of an expansion of the network’s collaboration with Longoria and her partner Cris Abrego, who serves as the
group’s CEO. As part of the new deal, Hyphenate and Longoria will executive produce a slate of new original podcasts with iHeartMedia’s My Cultura. She says, “Storytelling shapes how we see ourselves and how the world sees us, and podcasting is one of the most intimate, accessible and powerful ways to connect with audiences and share meaningful, authentic conversations. There’s never been a more urgent time to elevate Latino voices and talent. Through this partnership between Hyphenate and iHeart’s My Cultura, we’re building a bigger platform for stories that reflect the richness and complexity of our community.”
By Holland Cooke
Consultant
With so many of us taking vacation time soon, guest hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:
Get right into it. When I used to fill-in for Jim Bohannon, I figured that – to his listeners – who-the-heck was I? Lacking the back-story of “a name,” I simply, succinctly, told the truth, “I’m Jim’s pal, Holland Cooke.” Skip the biographical blah-blah-blah that devalues a show by emphasizing that the familiar host is absent. Just tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off… and how to join-in.
Make the phone ring. When “FOX Across America” host Jimmy Failla is off, my client Paul Gleiser – owner of affiliate KTBB/Tyler-Longview TX – often fills-in. Paul asked Jimmy for advice. Ever in-character, Failla quipped, “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As new employment numbers were announced, “The WORST job you ever had?” got callers telling great stories.
“Know what the show was about yesterday,” Paul urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle.
Invite participation multiple ways. Many listeners would rather text than call. Welcome them and you’ll sound accessible and at-the-speed-of-life. Note how effectively SiriusXM’s Michael Smerconish polls listeners via social media.
Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or if – in Jimmy Failla speak – you’re driving, the producer is simply call-screening and running-the-board… which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with the station’s setup.
Keep re-setting – succinctly, “matter-of-factly,” introducing yourself and your guest-or-topic — going-into and coming-out-of breaks, and at the beginning of each hour. Listeners are constantly tuning-in.
Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number your punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. Seems like a little thing, but this can make a big difference in how popular you make the station sound.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
John Catsimatidis, owner of Red Apple Media Group and WABC, New York, was honored with the 2025 Distinguished Service Award for WABC Radio, New York, from the Fair Media Council Folio Awards last
Thursday (6/12) in New York City. The Distinguished Service Award was presented to WABC Radio in recognition of a century of broadcasting leadership and its continued role as a vital force in American media. During his acceptance speech, Catsimatidis stated, “92% of the American people believed what Walter Cronkite said, and I think news has to get back to that situation and that’s what we’re doing at WABC.” He added, “I am honored to accept the Distinguished Service Award on behalf of WABC Radio, Margo [Catsimatidis], Chad [Lopez], and the entire team. We are committed to common sense, presenting all sides of a story, and letting the listeners decide.”
Pictured above at the weekend’s “Freedomfest” in Palm Springs, California is Joe Thomas (right) host of “First Thing Today” – syndicated nationally by Talk Media Network – and owner of WTON, Staunton, Virginia speaking with “Freedomfest” founder Mark Skousen (left). Thomas tells TALKERS, “During a weekend where libertarians faced the debate over Israel’s missile strikes against Iran and whether US borders should be open or not, we brought all of it to our listeners from Portland to Daytona each day!”
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”
At first, I thought it was a joke. When I realized there were serious people having serious meetings about the joke, it became both horrific and symptomatic
The sitcom is called: MANAGING THE METERS. Note: As a suited consultant I was a prime mover to get Arbitron off diaries and onto meters.
Worldly success is often the result of being highly focused on what one can control versus imagining what can be controlled. Nielsen can manage their meters. You can’t.
Imagining what can be controlled has led to wasting time playing MANAGING THE METERS. To participate one must learn where Nielsen meters are placed, which station has which meters, and who is carrying “your” meters. Yes, one can learn, for example, that a 19-year-old in Glendale listens to KIIS-FM for 17 hours a week. More than 17 hours in radio conference rooms will be spent playing whack-a-mole with that 19-year-old’s meter; where will it land next?
Playing MANAGING THE METERS is a major time waster and cume killer. Once upon a time many music stations embraced “request line call-in research.” Shudder. Stations would tally which songs were getting how-many requests and make on-air playlists based on those counts. Obviously call-in request playlists would appeal primarily to existing listeners and do nothing to reach new listeners. Sure, P1s are appeased but cume always dies.
And here we are: Super-serving meter holders who already listen to a station will appease P1s but cume will diminish every month. It is pure myth that “talk” is high TSL and low cume. In fact, most current talking stations do everything possible to lower cume. Casual cuming is virtually impossible. (Who is talking? What’s the number? Thanks for holding on! Who has time to hold on?). The MANAGING THE METERS fantasy gives “science” to cume-killing actions and reactions.
MANAGING THE METERS, rather than making better, bigger shows has resulted in fear, indecision, and the crime of overthinking. Nothing could be worse for a medium that thrives on emotional wallops than turning feelings into math.
What to do when tempted to play MANAGING THE METERS:
— Go for a pleasant walk and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
— Eat your favorite ice cream and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
— Call your father and thank him and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
— Remember that innovative programmers who CREATE – rather than copy – great stations give all of their attention to P2s and then imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.