Industry Views

You Cut for Time. They Cut You a Lawsuit.

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgLet’s discuss how CBS’s $16 million settlement became a warning shot for every talk host, editor, and content creator with a mic.

When CBS settled a lawsuit with Donald Trump for $16 million over a selectively edited “60 Minutes” interview with Kamala Harris, it wasn’t about guilt. It was about leverage. The lawsuit happened to coincide with Paramount’s FCC merger review – coincidentally, right when regulatory pressure was needed the most.

For broadcasters and digital creators alike, the message is clear: even lawful edits can become political weapons. If you shape content, you’re a target. And the courts aren’t the only battleground. Public outrage, regulatory scrutiny, and advertiser anxiety all shape the cost of controversy.

For Broadcasters: Every Cut Counts

Editing always alters reality. That doesn’t make it wrong – but it makes it risky. Even good-faith trims for time or tone can be reframed as distortion. What matters isn’t just what you cut, but whether you can defend it.

Case in Point: “60 Minutes” vs. DeSantis

CBS was accused of misleading edits in a 2021 vaccine rollout story. They published full transcripts and stood their ground. No apology, no payout.

Takeaways:

— Archive raw footage.
— Log your editorial decisions.
— Be ready to explain your process with clarity and conviction.

For Digital Creators: You’re Not as Untouchable as You Think

Section 230 might protect platforms, but it doesn’t shield you from smear campaigns, takedowns, or frivolous lawsuits. Editing with commentary or critique is often fair use – but that doesn’t stop bad-faith actors from flipping the narrative.

Case in Point: “Decoding Fox News”

Jules Terpak’s critique series survived coordinated attacks thanks to clear sourcing, transparency, and credibility built ahead of time.

Takeaways:

— Know your rights, but also your vulnerabilities.
— Keep receipts.
— Build audience trust before someone tries to burn it down.

The Real Risk Isn’t the Edit – It’s the Optics

Trump didn’t need to win the lawsuit. He just needed the headlines – and CBS needed their merger. Settlements aren’t always about truth. They’re about timing.

So protect yourself:

— Document your work.
— Develop internal standards.
— Don’t panic under pressure – prepare for it.

Because in an era where outrage spreads faster than facts, defending the integrity of your edit isn’t optional. It’s essential.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

SABO SEZ: Music on the Weekends Can Build Cume

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgMusic on the weekend provides multiple positive strategic weapons for talk stations. From launch, “New Jersey 101.5” (1,000,000+ cumer); WTKS-FM “Real Radio,” Orlando; WABC, New York; WPHT, Philadelphia; and other major market winners air music all weekend or on dayparted shows.

When launching WTKS, NJ101.5 and many others, Sabo Media researched talk stations throughout the country to find any facility that did as well or better on the weekend than during the week. Not one. KGO at the time was dominant in San Francisco, but its weekend audience share was HALF its weekday share. Then we studied music formats looking for genre that did better on the weekends than during the week.  Answer: oldies and alternative rock.

Music on the weekend works:

Music prevents an outlet from suffering the negatives of being a “talk station.”Music blows off the chronic callers and people who need the station for companionship. You know who they are.
A carefully chosen song list targets a specific cume. People sample radio on weekends. They have fewer utilitarian needs for radio listening and can indulge in entertainment. When they hear a song they like—they lock in the frequency. The station enjoys fresh sampling. WTKS FM plays alternative rock all weekend, the result is a very young overall cume base.
Music is good for sales.  Clubs, concerts, festivals, and comic cons buy music radio. Music on the weekend keeps talk stations on those buys!
Innovative execs replace infomercials with specialty music shows. They sell those shows to wedding venues, wedding suppliers, party stores, mobile DJs, boat and RV rentals, as well as home improvement retailers.
Publisher Michael Harrison posits that genre and chronological segregation of songs is not as essential today as it was back in the day. 13-year-olds love the Beatles and Beach Boys. Hits are always absolute necessities but “Never My Love” by the Association, “Light My Fire” by the Doors and the #1 song today, “Ordinary,” are all hits and could be played back-to-back.

In most cities, the second highest audience daypart is midday Saturdays. Stations that recognize that fact by offering quality, local, live entertainment grow their cume.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

2025 TALKERS Heavy Hundred Posted

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The editors of TALKERS magazine, with input from industry leaders, present the 2025 edition of “The 100 Most Important Radio Talk Show Hosts in America” – a popular feature that has come to be known as “The Heavy Hundred.”

Debuting in 1996, this marks the 29th consecutive year of the TALKERS Heavy Hundred existing as an iconic radio industry standard. It actually launched one year earlier in 1995 but only focused on 25 hosts in that first installment.

The criteria used to determine the individual broadcasters included in the list are clearly detailed in a disclaimer posted at the beginning of the feature. According to TALKERS VP/executive editor Kevin Casey, “In addition to the standard 11 factors considered – which include [in alphabetical order] courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent and uniqueness – the editors strongly considered the quality of entrepreneurship for 2025 which has become increasingly important as the industry hurtles deeper into the digital era and faces emerging challenges which require an expanded set of business skills and layers of emotional fortitude.”

Casey continues, “A number of this year’s inductees have ‘put their money where their mouth is’ and own their own stations or syndication businesses. In 2025, we see that as a deeply personal commitment to the future of the radio medium.”

This year’s list is sponsored by GuestBooker.com and co-sponsored by C. Crane Radio for which TALKERS is grateful.

To see the 2025 TALKERS Heavy Hundred, please click here.

Industry News

Katz Radio: New Data on Marketer Misperceptions

Katz Radio presents more data that supports the notion that radio’s effectiveness is misperceived by marketing professionals. The report cites data from Nielsen’s Global Annual Marketing Survey that askedimg marketers about perceived media effectiveness in which radio came in last place, behind all measured traditional and digital media types. According to Nielsen’s global ROI benchmarks, radio delivers the second highest return for advertisers, second only to social media. Nielsen’s ROI benchmarks show radio delivers higher returns for advertisers than all other other traditional media. While radio is perceived to be less effective than digital media, it delivers an ROI +30% higher than video and display, and +70% higher than search and CTV. See more about the study here.

Industry News

Audacy’s KRLD and Texas State Network Providing Flood Information

Audacy says that its Dallas news/talk station KRLD-AM “NewsRadio 1080” and Austin news/talk KJCE-AM have been keeping Texans informed since the deadly floods began in the early morning of July 4. The company says that “NewsRadio 1080” and Texas State Networks reporter Christopher Fox has beenimg tirelessly reporting from along the river between Kerrville and Centerpoint, Texas, “delivering succinct and informative reports on NewsRadio 1080, additional Audacy stations, and various CBS affiliates across the country. His Texas State Network reporting includes hourly newscasts reaching over 100 affiliates in 86 markets.” KRLD brand manager and Audacy news/talk foremat vice president Drew Anderssen says, “‘NewsRadio 1080’has been a critical lifeline for Texans. Our commitment to timely and essential news, weather and traffic information never wavered in the early days of this tragedy, over the 4th of July holiday weekend, and we are committed to continuing our compassionate and impactful coverage in the days ahead.”

Industry News

WBEN, Buffalo Unveils Lineup Changes

On Monday (7/7), Audacy news/talk WBEN-AM, Buffalo unveiled a new program lineup that includes a new show hosted by Joe Beamer airing in the 1:00 pm to 3:00 pm daypart. Beamer had been co-host of theimg station’s morning show alongside Brian Mazurowski, who continues hosting the morning show. Other changes include David Bellavia’s show airing an hour earlier (9:00 am to 1:00 pm), and Tom Bauerle’s afternoon drive show beginning an hour later at 3:00 pm. The station also adds FOX News Radio programs “Will Cain Country” (7:00 pm to 8:00 pm) and “FOX Across America with Jimmy Failla” (8:00 pm to 10:00 pm), as well as FOX News hourly reports.

Industry News

Sirott and Landecker Host 1970s Nostalgia Show on WGN, Chicago

Tonight (7/10), WGN Radio air personalities Bob Sirott and John Records Landecker getting together on air for a special hour of 1970s nostalgia during Landecker’s show from 8:00 pm to 9:00 pm. The hour is beingimg called, “For Radio Geeks Only,” and will feature Sirott and Landecker reminiscing about their time working together as music DJs from 1973 to 1980 on WLS-AM. Sirott says, “We played the hits and had more fun than humans should be allowed to have. Besides the music, there were encounters with stars, personal appearances with fans and endless stories to go with it all.”

Industry News

SRN Launches Texas Disaster Relief Effort

Salem Radio Network is partnering with international non-profit relief agency Food for the Poor to rush emergency relief kits to flood-ravaged Texas. SRN talk hosts Mike Gallagher, Chris Stigall, Hugh Hewitt,img and Larry Elder are supporting this campaign on their programs. SRN vice president/news & talk programming Tom Tradup says Food for the Poor’s “decades of providing disaster relief throughout our hemisphere which – in coordination with trusted partners in San Antonio – will assure swift, professional response to communities affected by Central Texas flooding.”

Industry News

WABC Partners with Shriners Children’s for Charity Softball Game

WABC Radio is partnering with Shriners Children’s for a charity softball game called Day of Champions on Sunday, July 20, at Staten Island University Hospital Community Park. It will feature a softball game between members of the NYPD versus members of the FDNY with net proceeds going to Shriners Children’s. Johnimg Sterling, who hosts a Saturday afternoon sports talk program on 77WABC, will provide play-by-play of the game, as well as the Little League pre-game.  This event includes pre-game activities for families including meet-and-greet opportunities with 77WABC on-air personalities and sports legend Dwight Gooden, Fastest Pitch and Home Run Derby contests, Kids Zone, Sports Memorabilia Silent Auction and more!  Red Apple Media owner John Catsimatidis says, “Shriners Children’s gives hope to children and their families across the country and around the world, regardless of their ability to pay. At WABC Radio, we are proud to partner with Shriners Children’s and, together, provide a fun-filled day for our community while supporting this great mission.”

Industry News

TALKERS News Notes

Edison Research Unveiling Podcast Report. Edison Research is presenting its The Podcast Consumer 2025 in a webinar on July 23 at 2:00 pm ET. Edison says a key focus in the new report is the evolving definition of podcast “consumption,” exploring podcast viewing as well as listening. You can register for the webinar here.

Saga to Present Q2 Financial Data. Saga Communications, Inc announces that it will release second quarter 2025 operating results at 9:00 am on August 7 and will hold an investors conference call the same day at 11:00 am ET.

Industry News

Mark Walters Programs Add New Affiliates

Two programs hosted by Mark Walters pick up new affiliates as the weekly “Armed American Radio” showimg and the “AAR Daily Defense Hour” join the programming at Omni Broacasting’s WTKE in the Ft. Walton Beach-Destin, Florida market. Additionally, the “Armed American Radio” show is being distributed by CRN Talk to cable systems operated by Cox Communications, Optimum TV, and Xfinity Stream.

Industry News

KMOX and MLB’s Cards Extend Broadcasting Deal

Audacy’s news/talk KMOX-AM/FM, St. Louis announces a multi-year extension of its broadcast partnership with the MLB’s St. Louis Cardinals. KMOX will continue to provide play-by-play coverage of all regular,img postseason and select Spring Training games. KMOX recently integrated new Cardinals coverage, including the “Gas House Gang,” airing weekdays at 12:00 noon and the “Red Bird Rush Hour” airing weeknights at 5:00 pm. Audacy SVP and market manager Becky Domyan says, “This collaboration is a testament to our commitment to delivering the content our community loves, and with KMOX now on FM, we’re even more fired up to bring every single game, plus exciting new programming, to more fans than ever before.”

Industry News

KXNO, Des Moines Unveils New Lineup

iHeartMedia’s sports talk KXNO, Des Moines is debuting its new program lineup after the departure of a number of local hosts over the past six months or so. Last year, the “Murph and Andy Show” starring Keith Murphy and Andy Fales exited for a podcast initiative. Also exiting were Ross Peterson in late 2024 andimg morning drive personality Travis Justice in January of this year. New in morning drive are Heather Burnside (who moves from the PM drive show) and Alec Busse hosting “The 1st Quarter.” Ken Miller and Trent Condon continue in the 12:00 noon to 2:00 pm slot, and program director and personality Sean Roberts partners with Lucas Strain for the afternoon drive “Off the Bench” show. Overtime Iowa – a “best of the day” program – airs from 5:00 pm to 6:00 pm.

Industry News

WWO: Audio is Ideal for Finding Job Seekers

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at data from a commissioned MARU/Matchbox December 2024 study of 1,000 respondents exploring the labor market. Some key findings from the study include: 1) Audio is an ideal advertising environment for recruitment brandsimg and companies seeking to hire, especially among passive job seekers who are less likely to use job sites: Nine out of 10 job seekers are reached by ad-supported audio. Over-the-air AM/FM radio reaches nearly 80% of active and passive job seekers. Six out of 10 active job seekers are reached by podcasts; 2) AM/FM radio streaming’s audience growth has surged among job seekers: Since 2021, AM/FM radio streaming has soared in usage among both active and passive job seekers. Six out 10 active job seekers are reached by AM/FM radio streaming; 3) Passive job seekers outnumber active job seekers by +50%. Active job seekers are growing: The optimal source for filling positions are passive job seekers who outnumber active job seekers by +50%. Active job seekers have surged from 15% in 2018 to 24% currently; and 4) Advertising works: There is a very linear relationship between ad spend, share of voice, ad recall, and market share. The greater the ad spend, the greater the ad recall and market share. See the full blog post here.

Industry Views

Monday Memo: X Marks the Spot – Radio’s Most Valuable Demo

By Holland Cooke
Consultant

imgIpsos Generations Report 2025: “Right now, it’s Generation X who are the highest-earning generation in the US, surpassing both Boomers and Millennials.”

Born 1965 to 1980, they grew up with an AM/FM radio habit. And – as they are about to inherit a LOT of money from wealthy grandparent Silents and Boomer parents over the next few decades – which prospective advertisers want to meet them?

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Prospect banks, financial planners, real estate agents, and wellness and eldercare consultants and Elder Law and Trust attorneys.

Recommended commercial creative: advertorial. “Tell ‘em and you’ll sell ‘em,” with spots disguised as informative features. Sample topics:

— “5 Inheritance Mistakes to Avoid”
— “How to Talk to Your Parents About Their Will”
— “Downsizing Without Downgrading”
— “Kids, Parents, and Cash”

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

WJR, Detroit Names Ryan Ermanni Afternoon Host

Cumulus Media’s news/talk WJR, Detroit appoints Ryan Ermanni host of the 2:00 pm to 4:00 pm show, effective today (7/7). Ermanni is well known in the Detroit market as co-host of  “The Nine” on WJBK-TV FOX 2 Detroit where he served for more than 20 years. Cumulus Detroit/Ann Arbor regional VP and marketimg manager Steve Finateri says, “Ryan Ermanni is not only a seasoned broadcaster with deep roots in Detroit media, he’s also a longtime fan of WJR. His passion for Detroit, his engaging on-air presence, and his respect for what WJR represents make him a perfect fit for our team.” Ermanni comments, “I am so honored to be a part of the WJR daily lineup. I’ve always considered myself just a regular guy from the neighborhood who happens to have a really cool job. The WJR call letters mean something to me, as they do for many people who have grown up in our city and our state. I hope to build the same trust and connection here on WJR as I did at FOX 2. I’m not your typical newsman. I wear my personality on my sleeve, and I react to stories the way someone might if they were sitting at home or in their car. We joke that I’m a “man of the people” — and honestly, I take that as the highest compliment. What you see is what you get. So, if you spot me around town, don’t be shy – come say hello.”

Industry News

FCC Commissioner Gomez Criticizes Paramount-Trump Settlement

FCC Commissioner Anna M. Gomez is calling out Paramount for its settlement with Donald Trump over what she calls “a meritless lawsuit regarding a CBS News interview last year.” Gomez says, “This moment marks a dangerous precedent for the First Amendment, and it should alarm anyone who values a free and independent press. Despite repeated attempts to deny the obvious, this Paramount Payout is a desperateimg move to appease the Administration and secure regulatory approval of a major transaction currently pending before the FCC. For months, it has been clear that this lawsuit was entirely meritless, just like the complaint now before the Commission. The transcript and video of the 60 Minutes interview with Vice President Harris show no evidence of wrongdoing, only the standard editorial judgments used across the news industry to ensure clarity and brevity. Had Paramount chosen to fight this in court, they would have prevailed on the facts and the law. But instead of standing on principle, Paramount opted for a payout. That decision now casts a long shadow over the integrity of the transaction pending before the FCC. Given the extraordinary public interest in this deal, the novel legal questions raised by the lawsuit and its resolution, and the repeated calls from lawmakers for transparency, I once again urge the FCC to bring this matter before the full Commission for a vote. Approving this transaction behind closed doors and under the cover of bureaucratic process would be a shameful outcome that denies the American people the transparency and accountability they deserve, especially when press freedom is at stake.”

Industry News

FCC Chairman Carr Promotes Build Agenda in Sioux Falls

FCC Chairman Brendan Carr was in Sioux Falls, South Dakota yesterday (7/2) to promote the FCC’s “Build America Agenda.” Carr said, “Our ‘Build America Agenda’ will focus on delivering on a number of core objectives. We will unleash high-speed infrastructure builds. We will restore America’s leadership in wireless. We will boost the U.S. space economy. We will advance our national security. And we willimg strengthen America’s tower and telecom workforce.  We will deliver on all of this by implementing smart policies while carrying out a massive and comprehensive deregulatory agenda. As we do so, we will be guided at the agency by a few simple ideas. For one, we will keep the Gretzky test front and center. We want to keep our eye on where the proverbial puck is going, not where it has been. For another, we are going to take a first principles approach. Just because a regulation has been on the books for 30 years, we are not going to keep it there simply out of a sense of inertia. For still another, we will focus on competition as it exists today. The old regulatory silos have been breaking down for quite some time, so the agency must move forward with a keen understanding of today’s converged markets.  We are going to focus on outcomes, rather than process to nowhere. We are going to have a bias towards action. After all, delay has an unappreciated economic and social cost. We are going to push for simple, clear rules, rather than complex and bespoke frameworks. And we are going to support U.S. businesses and domestic onshoring.”

Industry News

New Affiliate for Erick Erickson Show

The nationally syndicated “Erick Erickson Show” announces a new affiliate station and another stationimg moving the program to airing live. Buddy Shula’s new Buffalo news/talk station WUSW “1270 The Patriot” debuts this weekend and will be a new affiliate station for the show. Also, current affiliate WTIC-AM, Hartford moves the program to airing live in the 12:00 noon to 3:00 pm daypart.

Industry News

Amy Jacobson Exits WIND, Chicago

Chicago media personality Amy Jacobson announces via X that she has exited Salem Media Group’simg news/talk WIND-AM. On Tuesday she posted, “After 15 1/2 years at WIND AM560 radio, due to staffing reductions, today was my last day on the air. I am still processing this but I am happy to announce I have launched http://AmyJacobsonLive.com where I will be hosting a weekly podcast, posting behind-the-scenes blogs, livestreaming.” Jacobson has been co-hosting the morning show with Dan Proft who appears to be continuing the program solo.

Industry News

Salem Launches “The Scott Jennings Show”

Salem Media Group announces the launch of “The Scott Jennings Show,” new daily program that airs weekdays from 2:00 pm to 3:00 pm ET, effective July 14 on the Salem Radio Network and on demand via the Salem Podcast Network. Jennings is a longtime conservative political strategist who also serves as aimg contributor to CNN. Jennings says, “We’re going on offense. Every day, I’ll take calls, interview big names, and take the fight directly to the liberal machine. It’s time to bust the narratives and bring back some plain old common sense.” Salem SVP Phil Boyce comments, “Scott Jennings is a disruptor. He’s the Lone Ranger of the CNN panel, armed with facts and fearless in delivery. He doesn’t just survive in hostile territory — he dominates. Now, with a national platform on Salem, Scott becomes a daily fixture in the battle to save the country.” Jennings new show replaces “The Jack Posobiec Show” in the SRN live broadcast slot, while Posobiec continues as a force on SPN with exclusive podcast content.

Industry News

TALKERS News Notes

BFoA Adds Hopkins to Board. The Broadcasters Foundation of America elects Ray Hopkins, president of Paramount U.S. Distribution, to its board of directors. BFoA chair Scott Herman comments, “Ray is a leader in broadcasting, and we are grateful that he is donating his time and energy to our charitable mission. Ray’s addition to our board of directors will inspire fresh ideas on how to effectively reach broadcasters across America with our message of hope.”

NYPR Appoints Three to Board. New York Public Radio appointments three media professionals to its board of trustees. Gary Knell’s career includes tenures as president and CEO of Sesame Workshop, NPR, and National Geographic. Jenna Weiss-Berman co-founded Pineapple Street Studios, and is currently head of podcasts at Amy Poehler’s Paper Kite Productions. Jeremy Kuriloff is managing director and partner at the Boston Consulting Group.

WYPR Wins Journalism Awards. WYPR, Baltimore “88.1 FM, Baltimore’s NPR station,” wins four awards from the Public Media Journalists Association. The PMJA Annual Awards are designed to recognize the very best in public media work done by local public media outlets.

Industry News

WLS-AM, Chicago and FOX News Audio Announce Content Deal

Cumulus Media’s news/talk WLS-AM, Chicago announces a deal with FOX News Audio to air FOX contentimg on the station including “The Guy Benson Show,” which airs live from 2:00 pm-5:00 pm, plus hourly news updates, breaking news coverage, and long-form specials. Cumulus regional VP and Chicago market manager Marv Nyren says, “We are thrilled to deliver the FOX News Audio product to our listeners, as it perfectly aligns with 890 WLS-AM and will give the audience a news service that meets their expectations.”

Industry News

Black Information Network Celebrates Five Years on Air

Monday (6/30) marked the fifth anniversary of the launch of BIN: Black Information Network, what iHeartMedia calls “the first and only 24/7 national and local all news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective.” The company says, “What began on June 30, 2020, has grown into an essential source of trusted journalism,img storytelling and community engagement. Over the past five years, BIN: Black Information Network has achieved remarkable milestones, including: Surpassing 19 million monthly listeners, a reflection of BIN’s growing influence and strong connection to its target audience; expanding BIN News content to over 100 broadcast radio stations across the U.S., making BIN one of the most widely distributed, Black-focused news audio platforms in the country; and delivering news coverage tailored to 65 of America’s largest Black communities, with reporting that reflects the local realities, perspectives, challenges and triumphs.” BIN president Tony Coles adds, “BIN: Black Information Network has become a trusted and indispensable voice for Black communities in America. In just five years, we’ve transformed how local and national news reaches our audiences. We are giving a voice to the stories that have gone untold for too long. We are providing freedom to journalists to pursue meaningful reporting – and we’re just getting started.”

Industry News

Wayne Allyn Root and The Gateway Pundit Partner for Podcast

Nationally syndicated talk media personality Wayne Allyn Root is partnering with The Gateway Pundit on his two-hour daily video podcast that’s being renamed, “Wayne Allyn Root’s WAR Zone, Presented by The Gateway Pundit.” This makes “WAR Zone” the official podcast of TheGatewayPundit.com and will beimg featured live each night from 6:00 pm to 8:00 pm ET.  Root says, “Tens of millions of die-hard Trump supporters go to theGatewayPundit.com 24/7 for the news and opinions that you won’t find in the mainstream media. It’s the perfect platform and synergy for my podcast. This is a marriage made in heaven. My daily podcast offers raw truth, the most exciting content for MAGA fans, and the most intense, passionate, combative, controversial, in-your-face, high-energy show anywhere in American media, combined with the biggest personality, and the loudest MAGA mouth on the planet. My show takes your breath away. It’s two hours of ‘pedal to the metal, balls to the walls,’ without taking a breath.”

Industry News

WWO: Podcast Advertising Intention Up 59%

Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at how marketers’ attitudes toward advertising on podcasts had changed over the last 11 years. The blog post notes that “in advance of the first IAB Podcast Upfront in 2015, the Cumulus Media | Westwood One Audio Active Group commissioned Advertiser Perceptions to study agency and brand sentiment on podcast advertising. For theimg  last 11 years, the study has been reprised annually to track buy-side podcast advertising consideration and intention. The latest Advertiser Perceptions study, conducted in June 2025 with 302 marketers and media agencies, reveals advertiser/agency podcasting usage and interest has reached an 11-year high.” Some of the notable takeaways from this study include: 1) Nine out of 10 marketers and media agencies say they have discussed podcast advertising for potential investment; 2) Podcast advertising consideration surges to an eleven-year high: 74% of brands and agencies say they are likely to consider advertising in podcasts; 3) Podcast spending intention jumps to 69%, an eleven-year record; and 4) 78% of agencies and advertisers currently advertise in podcasts, a 5X increase since the first IAB podcast upfront in 2015. See the full blog post here.

Industry News

TALKERS News Notes

Beasley Sells Tampa Signal to EMF. Beasley Media Group is entering into a definitive agreement to sell WPBB‑FM, Tampa “98.7 The Shark” Educational Media Foundation. The transaction will mark EMF’s official entry into the Tampa Bay market. Beasley Media Group has owned and operated the 98.7 FM signal since acquiring the station as part of a swap agreement with CBS Radio in 2014, when Beasley officially took ownership of WHFS‑FM, along with five other Tampa Bay stations.

Starnes Delivers Keynote Addresses. Newsmax host and nationally syndicated radio host Todd Starnes was the keynote speaker at the recent National Right to Life Conference and the Kansas Republican Party Convention in Kansas City. He was also a keynote speaker at the Faith & Freedom Coalition’s Road to the Majority Conference in Washington, D.C. Starnes is currently on a nationwide tour promoting his new book, Star-Spangled Blessings.

Industry Views

Monday Memo: Feature the Moments That Matter

By Holland Cooke
Consultant

imgAre archived shows – whole hours – your station’s only on-demand offering? It’s an easy checkbox: post the aircheck, call it a podcast.

And why not? In our on-demand culture, why expose this work – and its sponsors – only to those who happened to be listening in real-time? But few listeners will sit through an hour – or three – of linear audio. Most don’t when listening live. They’re busy. The only person who hears the whole show is the host (which is why I cringe when I hear “hour number three”).

Trim the fat, serve the steak 

Many more will be interested in highlights, those couple minutes of Pet Pro Dr. Donna Stone’s tips for “Helping Your Critters Keep Their Cool During a Long Hot Summer,” or whatever “money moments” aired.

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— Give these excerpts a title, incorporating words someone might include in Search. Add a sharable description. Let MS Copilot or ChatGPT make you a graphic. For this example, make it a cute puppy.
— In addition to the station’s website, these clips should be all over your social media. Think of your whole show as a movie. Hashtag-laden Tweets that include a click-to-listen link are the trailer. Script several versions and post at intervals.
— Get good at this, and your posts will get shared.
–And Dr. Donna can share her moment to her followers.

This is something music station morning shows do better than talk stations, because archiving whole songs is taboo. They’re forced to cull. 

Find the time

It’s an investment in reach, relevance, and revenue. Don’t just archive – curate. You can find new ears, using these audio appetizers to offer people who don’t know your show to try the entrée.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Audacy Content Now Available on iHeartRadio Platform

iHeartMedia and Audacy agree to a content distribution partnership that will have Audacy’s portfolio of more than 240 radio brands and time-shifted podcasts be available on iHeartRadio. iHeartMedia says that through the iHeartRadio app, Audacy content will be available on more than 500 additional platforms and over 2,000 additional devices, including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtualimg assistants, televisions and gaming consoles. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This is an exciting day for our industry as the addition of Audacy’s stations to iHeartRadio maximizes imgradio’s presence across the country as the most listened to and trusted medium for audiences and consumers. This move gives our listeners even more opportunities to connect with the stations and content most relevant to them, aligning with our mission to always meet our audiences where they are and enhance their experience.” Audacy chief business officer Chris Oliviero states, “We believe in the power of being everywhere, and this partnership is a meaningful step in our strategy to ensure our iconic stations, talent and programming are available wherever and however audio is consumed.”

Industry News

Jeff Tyler Retires from iHeartMedia

After a radio career spanning 47 years, Jeff Tyler announces he’s retiring from iHeartMedia. Tyler began his career as an on-air talent in 1978, with early roles in both Madison and Milwaukee. In 1997, he played a pivotal role in forming one of the first merged markets when Capstar Broadcasting acquired six stations from two different companies – a move that laid the foundation for today’s iHeartMedia cluster in Madison. Overimg the next three decades, Tyler held numerous leadership positions, including market manager roles in both Madison and Milwaukee.  In 2010, Tyler was promoted to region president and later moved to Minneapolis in 2015 to serve as regional president for iHeartMedia. He rose to division president in July 2018 before returning to Wisconsin in 2022 to lead as metro president and most recently area president. Tyler says, “Broadcast radio has been my life. I’ve worked in every aspect of this business and have been fortunate to work for tremendous leaders who helped shape my career, including the creative and innovative team at iHeartMedia. I’m grateful to have worked with so many talented, dedicated professionals in vibrant broadcast markets, serving advertisers and creating meaningful partnerships. I’m excited to begin a more flexible chapter of life with my family, while continuing to support our sports partnerships in the short term.”

Industry News

KNCU, Newport, Oregon Relaunches as Sports Talker

KORE Broadcasting is relaunching KNCU-FM, Newport, Oregon as a sports talk outlet under the brand “FOX Sports Newport.” KORE Broadcasting acquired the station from Dave Miller and flips the station fromimg the country format Hank FM. In addition to FOX Sports Radio content, the station also features Portland, Oregon based “The Bald-Faced Truth with John Canzano” and local show “Danny and Justin,” airing from 2:00 pm to 3:00 pm daily. Station manager Steve Woodward comments, “We’re excited to bring high-quality sports radio to the Oregon Coast. KNCU has one of the strongest sports lineups in the entire state. We hope to be your #1 choice for sports on the coast.”

Industry News

Fisher House Special Available for Holiday Weekend

Fisher House Foundation is offering an Independence Day Weekend edition of “The Fisher House Story” available to stations for free. “The Fisher House Story” is available in varying lengths for news/talk radio stations as well as a 30-minute public affairs show for all formats. The three-hour, one-hour, 25 and 30img-minute radio specials are hosted by longtime radio personality Larry O’Connor and features stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Hear the demo and register today at radio.fisherhouse.org. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care.