Monday Memo: Subliminal Sleigh Bells
By Holland Cooke
Consultant
By now, a music station in your market – hopefully in your cluster – is all-Christmas-music-all-the-time, a great perennial franchise.
How other stations can sound in-tune-with this special season: Hang a strip of jingle bells in the studio. Or set up a hotkey.
Associate that sound with your weather forecast, a hook valuable to a station of any format, especially news/talkers, which should own the market’s information images. In local hours, you might ring ‘em as you announce the present temperature at the end of the forecast. In non-local hours, have ‘em in the background under your standard forecast intro language.
HOW special is this time of year? People are singing “I’m dreaming of a white Christmas” in every country on Earth…except one. In Panama, it’s “I’m dreaming of a wide isthmus.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
News Association and he penned a great good-bye letter that’s available on the RTDNA site. 
during its 20th annual Stories of Light fundraising campaign. Zoellner president and general manager Steve Hunter says, “This event is a reminder of what makes Tulsa so special. When you share the stories of these incredible kids and their families, our listeners respond with open hearts. We’re humbled and honored to help Make-A-Wish continue its mission.”
come in every week, and we have to keep up with the demand. We cannot turn our backs on our colleagues who have worked at their local station and are now in desperate need of our help. We ask everyone in radio and television to come together to help our colleagues.” Giving Tuesday donations can be made 
Grand Island. NRG CEO Mary Quass says, “We’re pleased to announce the sale of our 6 radio stations in Central Nebraska to Usher Media LLC, a respected local broadcaster. It’s been a privilege to serve this community with an exceptional team whose passion and commitment have made these stations a vital voice in the Kearney, Hastings and Grand Island markets. We are confident that Usher Media will build on that foundation and continue to serve listeners, advertisers, and the community with excellence.” Usher Media chief Alan Usher comments, “We are excited to announce the acquisition of six radio stations in Central Nebraska. As a locally owned and operated organization, raised in the Tri-Cities, this strategic move underscores our commitment to expanding our media presence while staying deeply connected to our roots. We are committed to being a community leader, championing local projects, and driving community growth. We look forward to providing comprehensive local news, weather, and sports coverage while fostering a vibrant and thriving community for all.”
says, “I’d like to break some news before anybody else can break my news. I’m officially done as the nighttime host at WFAN. It has been four calendar years, Friday was my last nighttime show as the full-time nighttime host. Before anybody else can hijack the story and say I was fired or my contract was up, I wasn’t fired, I’m not quitting, my contract is not up, I’m shifting… I’m making a personal change that was necessary for myself and my family. I just took my son to school, just saw my wife leave for work and got a minute to sit here before the day gets rolling… but breaking news this Monday going into Thanksgiving, I am no longer the full-time nighttime host on WFAN.” In November of 2021, McPherson took over the evening show from longtime WFAN personality Steve Somers. 
Running a successful radio station, hosting a show, or producing a podcast is a lot like hosting Thanksgiving dinner. You need a plan. You need to deliver something satisfying to a crowd with varying tastes. And most of all – if you get it right – you’ll have leftovers you can turn into even more value long after the main event.
their local market. Bonneville says, “The platform brings together Arizona Sports, Seattle Sports, Denver Sports, Sactown Sports, and KSL Sports in Salt Lake City, delivering more than 63 hours of live sports programming every day across audio, video, digital, and social channels.” Bonneville president and CEO Tanya Vea adds, “Bonneville Sports Network gives advertisers both flexibility and scale. Our network reaches fans wherever and whenever they engage with sports, across every platform. Advertisers can now leverage that strength in a way that aligns with their goals, whether they’re pursuing national reach or meaningful local impact.”
Dan Mathews and Cole Thompson. Thompson has been with KBME for the past year producing “The A-Team” on the station and hosting, “The Night Cap.” Mathews began his career covering Houston sports and worked in Atlanta at Audacy’s WZGC-FM and Dickey Broadcasting’s WCNN-AM. Station program director Chris Gordy states, “We’re thrilled to add Cole to mornings, alongside Dan. Both guys eat, sleep and breathe all things Houston sports, and bring a passion and enthusiasm to kick off each morning right.”
former Milwaukee County attorney, and former Republican legislative staffer Todd Allbaugh are no longer airing. The Milwaukee Journal-Sentinel reports that Allbaugh announced his exit via social media and said the reason was budgetary – for “the long-term financial viability of the company.” Allbaugh noted that he was told of the change before his did his final show, adding, “They did not have to give me a last show. It was immensely appreciated.” 
connect with listeners, deliver compelling talk content, and handle breaking news and severe weather with credibility, confidence, and energy. As part of our award-winning team, you’ll shape the conversation every day by interviewing newsmakers, reacting to breaking stories, and engaging directly with the audience on-air and online. 
regularly listen to AM or FM.” Company SVP of research Elizabeth Falke states, “The bottom line here is just how much people value having easy access to both AM and FM radio in their cars. Consumers want radio for a variety of different reasons that are largely unique to local radio – everything from discovering what new music matters to weather updates, the latest sports reports and local news and events.” As the AM Radio for Every Vehicle Act of 2025 makes its way through congress, Falke says its important that manufacturers understand the absence of radio would also influence new car purchasing decisions. The study found that 96% of Americans would miss radio if it were removed and 89% say the lack of a radio would likely keep them from buying that vehicle. She concludes, “This research is crucial for car manufacturers as we see that, immediately, half of consumers wouldn’t even look at buying a car without a radio. The ease and simplicity of radio is embedded in the lives of drivers consuming various forms of audio in their cars.” 
pioneers. Audacy St. Louis SVP and market manager Becky Domyan states, “For 100 years, KMOX has kept St. Louis informed and connected, a legacy we are incredibly proud of. We now honor the pioneers who helped build this station. They are the definitive voices and leaders who became synonymous with KMOX and defined a century of service. We look forward to building on their foundation and continuing to serve as the home for news St. Louisans rely on for the next hundred years.” Pioneers include former KMOX general manager Robert Hyland, sports broadcaster Bob Costas, former station hosts Jack Carney, Rex Davis, Bob Hardy, Anne Keefe, John McCormick and Jim White, former St. Louis Cardinals play-by-play announcers Jack Buck, Harry Caray and France Laux, and former St. Louis Blues play-by-play announcer Dan Kelly.
and two of its sister music-formatted outlets to a local operator – Zoellner Media Group, led by Dr. Robert Zoellner. Potter tells the Tulsa World that his exit came as a surprise. He says he was called into a meeting with Dr. Zoellner. “Our paths hadn’t crossed yet in his ownership. Shook his hand, sat down. He said, ‘We’re not renewing your contract.’ They handed me a check, and security showed me out of the building.” Prior to joining KRMG, Potter served in Dallas with WBAP-AM in several capacities, including news director.
holiday dinners – including turkey or smoked ham, sweet or mashed potatoes, macaroni and cheese, green beans, rolls, and pie – to families who might otherwise go without. Erickson says, “Every year, my listeners remind me why this show exists – not just to discuss the issues of the day, but to drive real change in people’s lives. In these tough times, knowing we’ve put food on the table for thousands of families fills me with gratitude. This isn’t about politics; it’s about compassion, faith, and stepping up for our neighbors. Hungry for a Day makes it seamless, and our audience makes it extraordinary with an impact from coast to coast.”
position the cluster for continued success and growth. They include the promotion of Grant McHill to program director for “NewsRadio 101.1 FM KXL.” McHill has been serving as KXL’s news director. McHill says, “As someone who has worked at KXL for a decade, I appreciate and understand the station’s importance to the community and its potential for growth in Portland and beyond. I am thrilled, honored, and thankful for this opportunity. A huge thank you to Jeff Warshaw, Keith Dakin, Mark Handwerger, and Ross MacLeod for their confidence in me.”
Finally. Not by Facebook, TikTok, Instagram, nope; I was banned from a WBIR anchor’s video live stream.
formats. The program is available in three versions: three-hour, one-hour, 25-minutes and 30-minutes and are hosted by radio personality Larry O’Connor, morning drive host at WMAL-FM, Washington, DC. It features stories of America’s military heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Listeners will hear their emotional stories fighting for our freedoms, how they sustained their injuries, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries. This year’s program features a special focus on the incredibly inspiring victories our wounded warriors enjoy on the field of competitive, adaptive sports. Fisher House supports the Wounded Warrior Games and the lnvictus Games as a vital part of the physical, emotional, and mental healing process for our wounded veterans. For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or 
Lochridge entered the business in the sales department and by 1970 became the general manager of WRIF, Detroit. He was promoted by ABC to general manager for WPLJ, New York in 1973. He would serve at KAUM, Houston before returning to New York to serve with ABC Radio Networks. He later joined NBC’s The Source. In 1988 he and his wife purchased a small station in Wickenburg, Arizona.
people here at KNX all around me are real. And they are people who live and work in this community. Brian Douglas and Sioux-Z Jessup, our traffic team, Sabina – they care about people driving in from places like Santa Clarita. Or when you hear sirens on the westside or Monrovia, we here at KNX are curious too! And we can joke about the differences between LA and Orange County and how Irvine is always topping the list somewhere because we are here with you in this community. We know Southern California. It has been my privilege to be part of this community and to tell you stories about things that matter, as well as things that just might brighten your day. We’ve had so much fun. It has been my absolute pleasure to meet some of you, along the way… So, I hope that you will continue to listen to KNX and enjoy my partner here and support him, Mike Simpson, and the new owner of my chair as the morning co-host, that is Margaret Carrero, we wish her well.” With Carrero’s move to mornings, Alex Silverman joins the afternoon lineup, alternating shifts with Brian Douglas. 
social media that she has exited the Beasley sports talk station. “4.5 years ago I started my journey at 97.5 The Fanatic. Today was my final day. While this was unexpected I was able to come out of college and work my dream job. Not many people get to do that. I love my morning show fam (chat too fam bam). I’m always wishing nothing but the best for everyone who works there. I’m not going anywhere with my Flyers/ESPN+ jobs. I LOVE radio. That I will miss. Go birds and thank you all for supporting me live out my dream. It did come true. How lucky am I??”
Elizabeth Mayer states, “In our continued focus on YouTube and watchable podcasts, this edition of the Podcast Download reveals YouTube at an all-time high for consumption. Regardless of tenure or heavy usage, YouTube remains in the top spot, which speaks to podcast consumers seeking out watchable podcasts. 12% of weekly podcast consumers use Smart TVs where video components are intuitive and easy to access to listen to podcasts.” Signal Hill Insights president and CEO Paul Riismandel adds, “Audio is still key. While we see yet another bump in the preference to use YouTube for podcasts, we don’t see notable change in the number of weekly podcast consumers who are only watching their podcasts. This segment remains a tiny minority – just 8% in this report.” 
In an industry built on speed – breaking news, live liners, commercial deadlines – “pause” can feel like a luxury radio can’t afford. But Kevin Cashman’s The Pause Principle: Step Back to Lead Forward (Wiley) argues the opposite: pausing isn’t weakness, it’s a competitive advantage. For local radio leaders, the message couldn’t be timelier.