Audacy and Veritonic Study Zeros in on Audio Ad Effectiveness
A new study by Audacy, in partnership with audio research and analytics platform Veritonic, concludes that the four features of an audio ad that maximize intent to purchase, recall, and brand favorability are sonic branding, music, voice, and message. The study says that with sonic branding, “a sound logo that’s
deployed consistently over time can reinforce a visual and verbal brand identity and enhance brand recall” in a radio ad by 17% and in a podcast by 14%. Regarding voice, the study concludes that the most significant and consistent driver for success is the use of multiple voices. Ads with multiple voices increase recall by 10%. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines content analysis and survey methodologies, spans creative elements in OTA and podcast ads, across auto, financial service, CPG, and entertainment categories. It shows the impact of creative element choices on how brands are perceived and stay top of mind. And how sonic messaging ushers consumers through the purchase funnel to purchase.” You can download the study here.
the love story of intrepid French scientists Katia and Maurice Krafft, who died just as explosively as they lived – capturing the most spectacular imagery ever recorded of their greatest passion: volcanoes. The radio tour will fill up fast, so book your interview with director Sara Dosa now 
Securities Exchange Commission. For the company as a whole, LiveOne reports Q3 Fiscal 2023 revenue of $27.3 million – a decrease of 17% from the same period in Fiscal 2022. However, the company has reduced its net loss for the quarter from $11.8 million in Fiscal 2022 to $3.2 million. Its Audio Division that includes PodcastOne and Slacker produced record revenue of $22 million in Q3 Fiscal 2023 compared to $19.1 million in the same period in the 
prior year. LiveOne’s CEO and chairman Robert Ellin comments, “Over the past year, we have been laser focused on optimizing and streamlining our operations, led by our audio business, which includes Slacker Radio and PodcastOne. The combination of improving Contribution Margins, coupled with over $30 million in annual expense and overhead reduction, is resulting in record operating results. We are excited about the continued strong growth of paid memberships coming largely through B-to-B partnerships, including our nine-year relationship with Tesla. We expect our strong operating performance to continue for the foreseeable future led by our Audio Division and for it to collectively achieve revenue in excess of $88 million in Fiscal 2023 and generate more than $18 million in Adjusted EBITDA.”
of November during which more than 2,800 radio spots were broadcast on 21 of the most popular stations in NYC. The campaign included digital and social media marketing, trade press, and signage at venues during Advertising Week in New York City. According to independent brand lift analysis by DYNATA, ad professionals who saw or heard the campaign were 29% more likely to consider radio for their media 
campaigns compared to those that had not seen the campaign. Of those that saw the campaign, 82% said they were somewhat/extremely likely to consider using radio for their next campaign compared to 53% of respondents who did not see the campaign. Audacy New York market president and NYC Radio Committee chair Chris Oliviero says, “The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together. This innovative multi-platform outreach accomplished just that. My appreciation to all my colleagues in New York City, across several ownership groups, who came together with a commitment to make ‘Fall in Love with Radio’ a success.”
feature a new, caller-driven format in which he’ll “take calls from America’s small-business owners to help guide them through the unique challenges they face as leaders in business.” Ramsey says, “Thirty years ago, I started my business from a card table in my living room. I know how hard it is to grow a business and grow yourself. I’m more fired up than ever to come alongside leaders that are in the trenches, scratching and clawing to transform business as usual into the business they dreamed of. This show is everything you wanted to know about business and leadership, but you didn’t know who to ask.” Dave Ramsey is also the author of the #1 best-selling book, EntreLeadership.
Daytona 500 on February 19. JVC Florida director of programming Stevie DeMann says, “ESPN Radio offers the access to play-by-play, nationally known talent, and athletes that cannot be replicated. ‘ESPN 660 Orlando’ will air events like the Daytona 500 and the College Football Playoffs, giving radio listeners long-awaited access to these ‘must listen to’ sports, that previously were not available in Central Florida. We will have the largest selection of compelling sports content on ESPN 660 Orlando.”
working with partners including MAP International (medicines and supplies), Brother’s Brother (medicines and supplies), Feed My Starving Children (rice casserole meals) and Water Mission (safe water). SRN talk show hosts and radio partners raising funds to provide assistance include Mike Gallagher, Hugh Hewitt, Sebastian Gorka, Brandon Tatum, and Eric Metaxas.
During her tenure, she covered the city’s breaking news stories, including the Boulder King Soopers supermarket shooting and the December 2021 Marshall fire. She has also reported on alleged police misconduct, such as the violent arrest of Kyle Vinson in Aurora, the controversial apprehension of then-75-year-old Karen Garner in 2020 and the fallout surrounding the death of Elijah McClain following his 2019 arrest. Cotton holds a Bachelor of Arts degree in broadcast and electronic journalism from UNC-Chapel Hill. She is professionally fluent in Spanish and is a member of the National Association of Black Journalists and the National Press Photographers Association.
spoke to a lot of Hoosiers, a lot of folks in Indianapolis, in part parts of the city, Republicans, Democrats, and Libertarians for that matter and their eyes just lit up. A very nice lady, she donated $5. She said ‘Abdul, that’s all I can afford to give, I really want you to be mayor.’ It’s for people like that who are of limited mean, who don’t have a lot to give, and just want to feel better about where they live.” Shabazz is a weekend host on WIBC-FM and is founder and publisher of IndyPolitics.org. He formed an exploratory committee late last year to look into the feasibility of a campaign for mayor. He joins Pastor James Jackson on the GOP ticket in the May primary.
announcer Tom McCarthy, will serve as pregame and postgame host for broadcasts along with providing play-by-play for select games. Audacy New York market president Chris Oliviero states, “As we round the bases towards Spring Training, we’re proud to officially welcome Keith Raad and Pat McCarthy to our popular coverage of Mets baseball alongside Mets Hall of Famer Howie Rose. Once again, the Mets offseason has created anticipation and optimism for the 2023 Amazins’ and we’re looking forward to being the audio home for every moment on-air and digitally.”
Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.
the 3:00 pm to 6:00 pm slot currently held by Westwood One talk host Mark Levin. Sanchez says, “It is a thrill to be dominating my daypart in the format and I feel my audience growing exponentially right now. It’s a pleasure serving the Las Vegas market with the legendary station KDWN as my flagship.”
an NFL prospect who played football at the University of Virginia and Texas Southern University. Norfleet worked for the Houston Texans and the Houston Rockets before transitioning into broadcasting as a host, analyst, and sideline reporter. iHeartMedia Houston director of AM programming Bryan Erickson says, “Stan brings amazing passion to everything he does. He has strong local ties and we’re thrilled to add him to the team.” Norfleet comments, “It is a tremendous blessing and honor to join the renowned iHeartMedia Houston family. I have long been a fan and avid listener of ‘Sportstalk 790’ and respect the history and contributions of its personalities. My affinity for Space City spans nearly two decades and I look forward to connecting with old friends and new listeners in the market.”
Kansas and Springfield, Missouri. iHeartMedia division president Nick Gnau says, “I am so excited to add Clyde’s leadership to an already strong cluster of markets in Texas. Clyde’s passion for our industry, his knowledge of our products and the success he has shown through many roles with iHeartMedia make him the perfect fit to lead this newly formed Area. I look forward to seeing these areas continue to succeed as one.” Bass most recently led the Arkansas Area. He comments, “It’s been my honor to be involved for the last 10 years with some of the legendary stations that I grew up listening to here in Arkansas, and now to be reunited as area president with the team in Texas makes me even more energized over what iHeartMedia provides to advertisers and listeners.”
piece’s “background” information and premises. In the article, Harrison supports the observation that the sale of EVs constitutes a small fraction of the current automotive marketplace and it will be years before they achieve a critical mass to impact the health of AM radio. In the meantime, Harrison asserted at this morning’s meeting of the TALKERS editorial board, “There are far more immediate existential threats to AM radio, not to mention FM radio, with which the broadcasting industry must contend.” He points out, “Relevance and identity! AM radio being dumped from dashboards is an innocuous thing to worry about. FM radio will be dumped from the dashboard as well… the entire idea of a radio-exclusive appliance is on the verge of obsolescence… and we’re not just talking about electric vehicles – we’re talking about all vehicles! We’re faced with an all-encompassing computer system at the fingertips and voice control of the driver and passengers.” Harrison continues, “In the meantime, today’s media consumers are savvy enough to know how to find their entertainment and information brands via the combination of Bluetooth and smartphone. Thus, the challenge facing both AM and FM radio – two increasingly irrelevant designations – is to maintain the importance, distinguishability and brand of the medium itself – R-A-D-I-O – and not let it get lost in an endless ocean of options available to the potential audience.” 
advanced their field and made a lasting impression on the industry. “The Kalb Report” was created by Marvin Kalb in 1994 who partnered with former CBS Radio Network general manager Michael Freedman, who served as executive producer of the series for its entire 28-year run. (Freedman went on to become president of the National Press Club in 2020.) New York Festivals says, “During its nearly-three-decade run, the series has provided a forum for prominent newsmakers and journalists to discuss the news media’s impact on American democracy. The guest list included Supreme Court justices, civil rights icons, network news anchors, best-selling authors, members of Congress, and influential leaders from across the media landscape.” Trophy winning entries in the 2023 New York Festivals Radio Awards will be celebrated at the NYF Storytellers Gala on April 18 at the Centennial NAB Show in Las Vegas. 
maximizing revenue opportunities, product acquisitions and original content creations for the company. AURN CEO Chesley Maddox-Dorsey adds, “Andy’s success in developing a vision and providing strong leadership for growing company-wide activities and strategies focused on generating, maintaining and increasing revenue is unparalleled. This is a well-earned promotion.” The company adds that under Anderson’s tenure, it has seen its station affiliations grow, launched the AURNGAMING division and realized various digital expansions including podcasts and programmatic marketing. 
podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”
“ScreenShare” on MSNBC’s Peacock. The program features diverse guests and conversations that “tackle the biggest issues in culture, entertainment, media, and politics.” Best-selling author, advocate, speaker, and strategist Reecie Colbert hosts the Saturday 3:00 pm to 4:00 pm program that addresses politics, culture, current events, entertainment, and lifestyle topics. And broadcaster, news analyst, business executive, college dean, university professor, lecturer, entrepreneur, and advocate Dr. Rashad Richey is host of the Sunday 1:00 pm to 2:00 pm hour that SiriusXM calls “your one-hour Sunday ‘all things’ political, social, and economic empowerment show!”