SABO SEZ: City to Town – A Perspective on Trump Voters
By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
Acknowledging that this publication is fiercely non-partisan and that I – in my role as a broadcaster – am basically the same, I offer the following, not as a political opinion piece, but rather a personal observation based on experience that might shed light on the deeper nature of a large segment of the American population prone to listen to talk radio.
A few years ago, I moved from Manhattan to Shaker Heights, Ohio. Geraldo Rivera made the same journey for the same reason; our wives went to Shaker High. In our brides’ minds, that’s enough reason to return.
During the period of the Donald Trump presidency, a new phenomenon was sweeping the East and West Coasts: People who did not vote for Trump demonized and marginalized those who did. Lifelong friendships were ended by anti-Trump individuals who merely suspected a friend was pro-Trump, often with little evidence. Celebrities threatened to leave the country if Trump became or remained president. They would flee to Canada, without any consideration of whether or not Canadians wanted them!
At first, I would ask anti-Trump people if they had actually voted for Hillary Clinton? That question was inevitably met with an icy glare, but no answer. They hadn’t. Anti-Trumpers were seething, ignited by their guilt that they assumed Clinton would win and therefore making their voting participation unnecessary. What else could explain the fevered emotion against a president – on his FIRST day in office? Trump hadn’t done anything to anger Scarlett Johansson into leading an angry insurrection mob. But she did. Day one.
Living in Ohio, I have spent time with hundreds of Trump voters and learned something valuable. Trump supporters do not match the level of passion in support of the president as those who hate him. Not even close. The disparity is stunning.
No Trump voter has threatened to leave the country if a Democrat wins. No Trump voter has said, “I hate all Biden voters, I wish they would die,” as Howard Stern has said about them. No Trump voter refuses to befriend a Joe Biden voter just because, hey, if we’re friends we are friends.
Yes, Trump voters go to the polls for him because of – his policies. And what are those? The Ohio parents and workers I know matter-of-factly want Trump first and foremost so they can afford gasoline and heating oil. When the price of gas went up, parents had to cut down on after school activities, school competitions and distant playdates, they just couldn’t afford the trip. They can’t hop on the bus to Chelsea Piers. They don’t care if it’s Trump specifically, they just want cheaper gas – sir can you do that?
Next, they vote for the candidate who will support safe neighborhoods, cheaper meat, cheaper milk, their kid in the Marines home for the holidays, Israel, better schools.
I learned this from parents waiting for dance class and band practice to end. Patient parents proud of their kids. They weren’t chanting for Trump or bashing Biden. They just want enough gas to get home.
I’ve learned that many people who hate Trump voters do so while getting into an Uber, a taxi, bus, or subway. They don’t own a car. They buy food for one, not for five times seven days a week. They don’t have to go to three different food stores to get the cheapest items… they just hit Food Emporium ($6.98 a gallon of milk). In Ohio, $2.29 a gallon, Walmart.
Of course, there are other issues swirling around Trump and Biden – but right now most deplorable Ohioans have to pick up the kid at school on time, let their child buy one toy at Dollar Tree, I said one, and hope there is enough spaghetti for dinner.
Walter Sabo was a founding architect of SiriusXM and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst Broadcasting, Press Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.
Yellowtec, will be discussing new developments and TALKERS founder Michael Harrison will be chatting about the forthcoming United Nations’ 
Radio Network. This is a significant step up for us, and we are ready to help more people! By airing our radio show weekly on JFRN, we will be able to help more great Americans and their loved ones.” John Fredericks comments, “Adding an informative investing and retirement planning show to our growing radio network was important to us. We want to provide important information to help people better protect and grow their hard-earned money during this difficult time in our country, politically and economically. Ford’s show is at the next level. He shares important information as a licensed financial advisor that Americans can apply to their retirement plans every week.”
collection migration. NPR’s “NPR News Now” is back in the #1 spot, followed by NBCUniversal News Group’s “Dateline NBC” at #2, audiochuck’s “Crime Junkie” at #3, and NPR’s “Up First” at #4. Other radio-related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7 (down three places), Salem Podcast Network’s “The Charlie Kirk Show” at #18 (down six spots), and Cumulus Podcast Network’s “The Mark Levin Show” at #25 (down nine places). 
re-join WIP once a successor is named. Audacy says a nationwide search is currently underway. The WIP co-host position opened after Jon Marks announced his exit from the station for personal reasons in December. Audacy Philadelphia SVP and market manager David Yadgaroff says, “We’re very excited to bring Spike home to Philadelphia and SportsRadio 94WIP. This is a unique opportunity to add a great talent with a long history in our marketplace to one of our most popular dayparts, and we’re looking forward to having Spike reunite with his longtime friend and colleague Ike Reese and Jack Fritz to shape the future of afternoon drive at WIP.” Eskin comments, “I am thrilled to be able to work with Ike and Jack in afternoons at 94WIP. It’s now the third job of a lifetime I’ve had the opportunity to do. Leaving WFAN and CBS Sports Radio is an incredibly difficult decision. I’m surrounded by talented, great people, and it’s been an amazing experience. I’d like to thank David Yadgaroff, Jeff Sottolano and Rod Lakin for this opportunity, and Chris Oliviero for my time in New York.”
inducted into the Broadcasting+Cable Hall of Fame on September 26, 2024. A portion of the net proceeds from the Hall of Fame gala is donated to The Broadcasters Foundation. Herman says, “I’m humbled to be in the company of some of the broadcast greats who have been inducted into the Hall of Fame, and I’m proud to represent radio in the Class of 2024.” The annual Broadcasting+Cable Hall of Fame pays tribute to the pioneers, innovators and stars of broadcast, cable, broadband and streaming television.
The United Nations and its specialized agency, the United Nations Educational, Scientific and Cultural Organization (UNESCO) have given the radio industry all around the globe an invaluable gift. It’s called “World Radio Day 2024.” Now in its 13th installment, WRD takes place annually on February 13 with the purpose of spotlighting the accomplishments, importance, and ongoing relevance of the radio medium as it evolves deeper into the 21st century. This year’s WRD theme is “Radio: A Century Informing, Educating and Entertaining.” By officially designating the platform as worthy of its own officially sanctioned UN International Day, the august world body has recognized, spotlighted, and endorsed radio’s continuing relevance and potential for being a vital force for the betterment of humanity.
stating the Walters was accused of embezzling funds from the Second Amendment Foundation defamed him. No such accusation ever actually took place. In its Motion to Dismiss, Open AI argued several points, including that Georgia is not the proper jurisdiction, but it summarized its argument that Walters’ claims didn’t meet the burden of defamation when it said, “Even more fundamentally, Riehl’s use of ChatGPT did not cause a ‘publication’ of the outputs. OpenAI’s Terms of Use make clear that ChatGPT is a tool that assists the user in the writing or creation of draft content and that the user owns the content they generate with ChatGPT. Riehl agreed to abide by these Terms of Use, including the requirement that users ‘verify’ and ‘take ultimate responsibility for the content being published.’ As a matter of law, this creation of draft content for the user’s internal benefit is not ‘publication.’” 
“News Talk 1050” and two music brands. Townsquare regional vice president Robert Wawrzyniec says, “Mike is the ideal executive to lead Townsquare’s broadcast and digital operations in West Central Missouri. Most important, he knows the Sedalia market and what resonates with its listeners and advertisers. His expertise in creating, developing and executing exceptional local multi-platform solutions for advertising and marketing clients, as well as driving new business opportunities and forging important community partnerships, has resulted in deep client relationships and a strong commitment to listeners. I am looking forward to working with him in his new role.”
Hudson hosted “The Morning Answer” on former Salem property WGTK, Greenville, South Carolina for close to a decade. In addition to providing live updates during “The Mike Gallagher Show,” Hudson will also report throughout the day on SRN News and TOWNHALL News. SRN VP of news & talk programming Tom Tradup says, “Joey Hudson’s unique background in Republican party politics as well as his impressive media credentials makes him the ideal person to provide eye-level coverage of today’s important caucuses.”
Travis and Buck Sexton. The show debuted yesterday (1/14) and will be available as part of The Clay Travis & Buck Sexton Podcast Network. Premiere says, “‘24’ is a highlight reel of that week’s most important election news from ‘The Clay Travis and Buck Sexton Show’ – one of the leading talk radio shows in America reaching millions of listeners on more than 470 stations nationwide. Whether it’s astute political analysis or candidate interviews, ‘24’ is a curated sampling of Travis and Sexton’s comprehensive coverage of the week in politics.”
The United Nations and its specialized agency, the United Nations Educational, Scientific and Cultural Organization (UNESCO) have given the radio industry all around the globe an invaluable gift. It’s called “World Radio Day 2024.” Now in its 13th installment, WRD takes place annually on February 13 with the purpose of spotlighting the accomplishments, importance, and ongoing relevance of the radio medium as it evolves deeper into the 21st century. This year’s theme is “Radio: A Century Informing, Educating and Entertaining.” By officially designating the platform as worthy of its own officially sanctioned UN International Day, the august world body has recognized, spotlighted, and endorsed radio’s continuing relevance and potential for being a vital force for the betterment of humanity.
at Wingate University’s Batte Fine Arts Center. The event will be moderated by personalities Bo Thompson and Beth Troutman and will feature questions for the candidates presented by the station’s late morning host Vince Coakley, afternoon host Brett Winterble, evening host Brett Jensen, and news director Mark Garrison. It will also include a 30-minute lead-in show hosted by Thompson and Troutman. All six registered candidates for the seat have accepted invitations to take part in the commercial-free broadcast. 
Week” coverage, will be staged before a live audience – February 5 through 9 on the Fontainebleau Las Vegas third floor Oasis Pool Deck. Patrick says, “Every year when we plan where to take the show for this week – the biggest week in sports – we look to try something new, something fresh and the Fontainebleau is the newest and freshest spot in Las Vegas. The coolest part of this partnership is that over the past few months the people at the Fontainebleau have sent us pictures and videos of the final stages of development. We got a sneak peek. This place is cutting edge with a big nod to old school Vegas throughout. We can’t wait to get out there to do the show, see the fans and enjoy the property.”
national news and entertainment. The station will play host to nationally syndicated programs like “The Ramsey Show,” “The Michael Berry Show,” “The Joe Pags Show,” “Armstrong & Getty” and “Michael DelGiorno” as well as “Bloomberg Radio.” iHeartMedia Tampa Bay SVP of programming Tommy Chuck adds, “Tampa Bay is one of the fastest-growing communities in the United States. As the region’s economy continues to grow, we are pleased to offer programming tailored to the people making that happen. Around the clock, the programming will keep listeners informed on issues affecting their everyday lives and pocketbooks.”
The awards “honor the best and most innovative industry podcasts and creators of 2023.” The ceremony will broadcast live on select iHeartMedia radio stations nationwide, through the iHeartRadio app and via a video stream in partnership with YouTube on iHeartRadio’s YouTube Channel. iHeartMedia Digital Audio Group CEO Conal Byrne comments, “Each year we look forward to celebrating the podcast industry’s most groundbreaking and innovative voices as the medium continues to evolve and explode. Over the past few years, SXSW has become a dynamic and effective setting for us to host many of our interactive podcast panels, discussions, and experiences. There’s no better location to bring this celebratory industry event back, live and in person, than Austin at South by Southwest.”
minute news reports from around the country and across the globe, with the latest overnight developments in business, breaking news, politics, sports, entertainment, and weather.” This year, “America in the Morning” celebrates its 40th anniversary and adds the “America in the Morning” podcast to its distribution. The program was originally hosted by the late Jim Bohannon beginning in 1984. He hosted the show through December of 2015, when Trout took over. The show has been recognized multiple times as Best News Magazine by the New York Festivals Radio Awards, and John Trout is a two-time recipient of the Achievement in Radio Award.
individual who has made invaluable contributions to the television and radio industries and will be presented to Norville during the Golden Mic gala and fundraiser on March 4 at the Plaza Hotel in New York City. BFoA chair Scott Herman says, “Deborah is an accomplished broadcaster who has selflessly given a tremendous amount of time and energy to the Broadcasters Foundation. She has led the way on several initiatives, including using her talents on the Foundation’s video and serving as host of the Golden Mic Award gala numerous times. It is our privilege to honor Deborah’s achievements and contributions to broadcasting.” For more information or to reserve a seat or table at the Golden Mic Award gala and fundraiser, please contact the Broadcasters Foundation at 212-373-8250 or 
proceedings in the United States Bankruptcy Court for the Southern District of Texas and has filed a proposed Plan of Reorganization that incorporates the terms of the RSA and is subject to approval by the Court. Under the terms of the RSA, a supermajority of debtholders committed to vote in favor of the Plan, which, when approved, will reduce Audacy’s funded debt from approximately $1.9 billion to approximately $350 million. Audacy’s debtholders will receive equity in reorganized Audacy. Audacy expects that the Court will hold a hearing to consider the approval of the Plan in February and to emerge from bankruptcy once regulatory approval is obtained from the Federal Communications Commission. Audacy has filed with the Court a series of customary “First Day Motions” to obtain Court authority for the Company to continue operating its business in the ordinary course without disruption to its advertisers, vendors, partners or employees. Audacy expects to operate normally during this restructuring process under its current leadership team.