MONDAY MEMO: Bleep?
By Holland Cooke
Consultant
As the Dodgers celebrated the win that advanced them to the National League Championship Series, a FOX Sports TV reporter asked LA’s Enrique Hernandez what made this team so special.
First checking “Are we live?” Hernandez replied, “The fact that we don’t give a f**k!” (which was not bleeped).
Earlier that day vice presidential candidate Tim Walz campaigned in Michigan. Reacting to disparaging remarks Donald Trump had made ABOUT Detroit IN Detroit, Walz quipped “All’s they know about manufacturing is manufacturing bullshit.”
Later that evening, Bill Maher delivered the amusingly plainspoken experience his HBO viewers paid to opt-into. Next day, his uncensored vocabulary jumped to basic cable, via CNN’s free-with-commercials rebroadcast. I’ve heard a CNN talking head say “asshole;” and panelists on other cable news channels now say “bullshit” nonchalantly.
Call me a prude, but I make my living improving the results businesses get by advertising on radio stations I consult…because listeners keep listening. Lotsa luck if they don’t hear the commercial…because they tuned out…because they have kids in the car.
Admittedly, by simply uttering a term as antique as “prude,” I risk seeming late.
Why I wince when I hear “pissed off” on the air? That’s grown-up talk Homer and Marge Listener might use when Bart and Lisa and Maggie aren’t around. And my clients can recite my spiel about how “parents with children of any age still living at home are the super-spenders local retailers want to meet.” So, wouldn’t “irked” or “chagrined” or “miffed” do?
I asked around…
Salem Media Group CEO David Santrella: “I couldn’t agree more. I’ve never been asked why I DIDN’T use foul language, but a few times, on the occasion that I did, I have been asked why I chose those words. That’s always ended with me needing to apologize.”
Consultant Mike McVay hears “a continual downgrading generation-to-generation of what’s acceptable.” He recalls, “When I was eight years old, some older kids were laughing about the ‘F Word’ being written in chalk on a sidewalk. I asked my mother what it meant. She was horrified. Today it is used in off-air conversation casually. It’s used in many songs” radio plays.
Evolution? Devolution?
TALKERS publisher Michael Harrison observes how “the potency of these words has changed over the years. Words like ‘hell,’ ‘damn,’ or even ‘bitch’ were no-no’s.” Now, political correctness has us on the verge of saying what we allude to with initials, “the ‘N’ word, the ‘R’ word, and the ‘F’ word.”
Veteran network radio and TV anchor Ted David reckons that “language is a dynamic thing. ‘Scumbag’ — which meant a condom — is now universally accepted. ‘Sucks’ used to mean fellatio. And in Europe the ‘C’ word is frequently uttered in public. How long till here?”
McVay recalls: “One of my adult children recently used the phrase ‘pissed off’ in a public setting. I said, ‘Not appropriate.’ She said, ‘I didn’t think of it as profanity’ and apologized.”
Is it just a matter of time?
Among Mike’s daughter’s demographic cohort, WJNK VP and Jessamine County Living Magazine president Brittany Moses: “With the changing media landscape, listeners are more conditioned to hearing language we would have gasped at even 5-10 years ago. I do think that while there should be some limitations for the ‘family’ stations, I could see the broadcast community getting more lax on language. I think it’ll be inevitable. SXM, podcasts, etc. are already moving that direction.”
Even as Bill Maher‘s vocabulary leaks from HBO to CNN, Arkansas Broadcasters Association executive director Neal Gladner draws a line: “Where someone is paying to listen to a specific program, I presume they know what they’re going to get and those are not advertiser-based offerings. It’s a different set of concerns.” For broadcasters? “Whether it’s a morning talk show or news on a cable network, I think the best rule to apply is would you use that language in front of your grandmother?”
WABC’s Joe Connolly is among dozens of WDRC/Hartford alumni who advanced to major market success. He recalls venerable PD Charlie Parker‘s advice to “imagine the people listening as a family watching a parade – grandparents, parents and kids.” Joe says “I’ve followed that advice ever since. It hasn’t hurt my career one bit.”
How did we get here?
Lisa Gache has advised Oscar-winning celebrities, and high-profile brands such as Mattel, Tiffany & Co., Burberry, TJX Companies, American Girl, Beverly Wilshire and the Hotel Bel-Air.
“People are negative. They’re angry, they’re fed up, they’re impatient, they’re right and they’re not taking it anymore. And this is what we’re hearing reflected in our vocabulary. It’s everywhere, it’s crass and it’s uncomfortable. But it did not begin with Trump.”
Her advice? “Managing the cringe can only occur through leading by example. This is why I always try to clean up my side of the street first and be the role model I’d like to see in the world. I never tell anyone what to do (including offering advice), unless you’re my kid or you’ve hired me to instruct you.” Gache adds, “And while we’re on the subject of foul language, I have to admit I started watching VEEP again, and the expletive-laden analogies they spew, one after the other, is some of the smartest dialogue I’ve ever encountered! I cannot stop laughing because it’s too good and it works. But this is the celluloid world and in the real word, you just can’t do that!”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
The hallmark awards ceremony, presented by CalViva Health in the New Exhibit Hall of the Fresno Convention & Entertainment Center. The awards paid tribute to 10 Central Valley women who have excelled professionally, served as role models, and given back to their communities, as well as one business honored for its support of women and women’s issues. Patty Hixson’s successful radio career spans 32 years serving the Central Valley. An active leader in the community, she has been a member of the Fig Garden Rotary Club for 30 years, serving as president in 2018, and was a longtime member of the California State University-Fresno’s Bulldog Foundation. Hixson also served on the Board of Directors of the Greater Fresno Area Chamber of Commerce. Patty Hixson said: “I’m honored and humbled to be recognized among this astute group of leaders. Giving back to the community is a central part of my DNA, and I thank the Marjaree Mason Center for this award and for its important efforts supporting all women in our community.”
The agreement extension will feature Jeff Lewis expanding his popular show, “Jeff Lewis Live” to two hours a day giving listeners more of Jeff Lewis promoted as “just the way you want him…live and uncensored.” Lewis tells TALKERS, “SiriusXM has given me the freedom to build a show that is unfiltered, unapologetic, and morally corrupt. I’m grateful for the opportunity to grow my show and my cult…I mean, listeners.” The show will now air Monday through Fridays from 12:00 noon – 2:00 pm ET on SiriusXM’s 
Ideology and, as Michael Harrison calls it, “the daily dance of affirmation” aside – perhaps there’s something to be said about booking “opposition” political luminaries as guests on our industry’s highly “targeted” venues. FOX News Channel’s (FNC) “Special Report with Bret Baier” delivered 7.8 million viewers and 1,126,000 in the 25-54 demo during anchor Bret Baier’s exclusive interview with VP Kamala Harris from 6:00 pm – 6:30 pm ET this past Wednesday (10/6), according to Nielsen Media Research. The interview marked the highest rating of the Harris-Trump political season, outrating Harris’s individual appearances on “60 Minutes,” “The View,” “The Late Show with Stephen Colbert,” CNN and MSNBC. For the full 6:00 pm ET hour, “Special Report” drew 6.7 million viewers and 901,000 in the 25-54 demo. Combined with the show’s midnight airing 12:00 midnight -12:30 am ET, the interview with VP Harris nabbed 9.2 million viewers and 1.4 million in the 25-54 demo, beating ABC’s interview with President Joe Biden before he dropped out of the race (8.5 million viewers). 
95.5 WSB, Atlanta (and nationally syndicated) TALKERS Heavy Hundred star, Erick Erickson is giving both sides an airing today (10/18) in his midday show that he’s broadcasting from the parlor in the Texas Governor’s Mansion (see pic at left) before UGA battles University of Texas tomorrow. He tells TALKERS, he’ll have on both Governors Gregg Abbott (R-TX) and Brian Kemp (R-GA) to talk about the border, the election, and football.
Andrea Mitchell to Receive Prestigious Award. Alliance for Women in Media (AWM) has announced that Andrea Mitchell, NBC News chief foreign affairs correspondent and chief Washington correspondent, will be honored with the prestigious Gracies Icon Award at the 2024 
Radio One Charlotte, in partnership with Second Harvest Food Bank of Metrolina, is presenting an all-day radiothon today (10/17) to support those affected by Hurricane Helene. This event is taking place from 6:00 am to 7:00 pm across Radio One Charlotte stations: WOSF, WFNZ, WLNK, WPZS, WOSF-HD2 and heritage news/talk WBT. Marsha Landess, Radio One Charlotte regional VP, tells TALKERS, “We are focusing the power of our six radio stations to help raise funds for the relief efforts for our neighbors in the western part of our state. We know their lives have been turned upside down, and we want to do our part to assist them in rebuilding and recovering. Our goal is to raise a substantial amount to help them begin to put their lives back together. Every dollar counts, whether large or small.” Kay Carter, CEO of Second Harvest Food Bank of Metrolina, adds, “Everyone at Second Harvest Food Bank of Metrolina is so grateful to Radio One for all their efforts to assist us as we work to help the many victims of Hurricane Helene. The needs are great, and we want to thank all the radio stations and their listeners for considering a donation to the Radiothon. We promise to use the donations wisely to provide food and other supplies throughout the affected areas.”
Even as its stations were airing hundreds of hours of continuous live news and storm coverage during hurricanes Helene and Milton, Cox Media Group (CMG) was raising nearly $1 million and providing food, water and necessities for impacted people and communities. That includes taking mobile charging stations into communities for people to charge their phones and other devices. Hurricane relief efforts took place across CMG’s southeast TV and Radio stations. “These efforts by our CMG family highlight the indispensable role of our stations – and our entire broadcasting industry – as we work together to make a powerful and positive impact on the communities we live in and serve,” said Dan York, CMG’s president/CEO. “As importantly, none of this would have been possible without the incredible support from our local partners and audiences. The response of our viewers and listeners has been nothing short of remarkable.” CMG radio stations include news/talker WDBO 107.3 / AM 580 in Orlando.
Premiere Networks personality Clay Travis co-hosted “The Clay Travis and Buck Sexton Show” live from affiliate News Radio 570 WWNC in Asheville, NC (10/11). Travis toured the area via helicopter to witness the extensive damage from Hurricane Helene in an effort to continue raising awareness, funds and volunteers for hurricane relief that will be needed for months to come. During the visit, WWNC morning host/news director Mark Starling joined the broadcast for a powerful conversation about the devastation the community has experienced. He detailed how the station covered Hurricane Helene, providing vital information to the Asheville community including coordinating rescue efforts and reuniting families. Starling, who stayed at the station for 14 days straight during the hurricane, said: “…when TV couldn’t do it, the newspaper couldn’t do it, there was nothing online, the only thing left was AM/FM radio. All seven stations stayed on the air simulcasted… we were wall-to-wall…what we wanted to do here at the radio station, at iHeart Asheville, was we wanted to show the community that we can get through this. And we’ve been kind of repeating this line: ‘community is the answer to this crisis.’ …what we have seen is the absolute best in humanity in an absolute horrific, horrific time.” Listen to their full conversation 
Keenan coached big time teams in the Soviet Union, Russia, Canada, China, the U.S. and more for over five decades! What does it take to be a leader in the competitive and often cutthroat world of major league professional sports? How have the generations of young athletes changed over this stretch of time? What is the state of sportsmanship in today’s culture? What is it like dealing with the media from a professional sports perspective? How is sports culture different around the world? How is gambling impacting sports? Is hockey enjoying healthy growth as both a sport and a business? These questions and more are tackled in an informative and universally interesting conversation between Harrison and Keenan. Keenan, considered one of hockey’s most controversial and intriguing figures, has just released an autobiography titled Iron Mike: My Life Behind the Bench (Randon House Canada, 2024).
The station will continue to be heard on 1250 AM. Concurrent with the FM relaunch, the station will introduce two new local weekday shows. “The Pack-A-Day Radio Show” will air weekdays from 8:00 am to 9:00 am CT. Hosted by Green Bay Packers insider Andy Herman, the show will serve as a destination for all things green and gold. Herman currently hosts the “Pack-A-Day Podcast” and “Packer Report.” The station will also launch “The Mason Crosby Show,” starring 17-year NFL kicker, Super Bowl champion and Packers all-time leading scorer Mason Crosby, weekdays from 9:00 am to 11:00 am CT. The show will also feature Mitch “Thunder” Nelles as co-host and veteran producer Tommy Wortz. “We couldn’t be more excited to bring The Fan back to FM and expand the reach of the best sports talk in Milwaukee,” said Jason Bjorson, SVP/market manager, Audacy Madison and Milwaukee. “Milwaukee has long been a premier market for football coverage, and through the addition of ‘The Pack-A-Day Radio Show’ and ‘The Mason Crosby Show,’ coupled with our existing must-listen programming, we’re elevating the listening experience and keeping fans connected to their favorite teams.” The station’s weekday lineup rounds out with “The Jim Rome Show” from 11:00 am to 2:00 pm CT and “Wisconsin Sports Daily” with station APD Steve “Sparky” Fifer from 2:00 pm to 5:00 pm CT.
Paired association learning is the primary strategy our brain uses to remember facts: Oh, What a Feeling, Toyota. For several years, our business has worked hard to “save” the AM band by demonstrating how useful radio is in times of Emergency: Floods, fires, hurricanes, tornadoes. Think AM and think local disaster!
TALKERS publisher Michael Harrison addressed a packed house of New Jersey political, civic, and business leaders at last Friday’s Hurley in the Morning Foundation Charity Dinner in Atlantic City (10/4) discussing the biological and sociological impact of modern era communications technology. In this clip, he discusses the potential influence of AI on the talk show host job market. One of the many highlights of Harrison’s 48-minute keynote address was his observation that it is very possible for robots powered by artificial intelligence to be able to hold multi-faceted on-air conversations with each other or with guests or callers by tapping into their ability to instantaneously access every talking point already out there in cyberspace – left, right, or center – and to present them with an endless array of voices and attitudes. To protect their jobs and future against this formidable competitor, Harrison advises talk show hosts to significantly “up their game” and operate with more originality outside the realm of hackneyed talking points. To see a brief clip of Harrison’s comments please 
of 11.000% Superpriority Senior Secured Notes due 2028. Holders of approximately $194.7 million of Existing Notes participated in the Exchange Offer, exchanging their Existing Notes into 9.200% Senior Secured Notes due August 1, 2028 at an exchange ratio of 95.0%; a pro rata share of 179,384 shares of Class A Common Stock of the company and a consent fee of $5.00 per $1,000 principal amount of Existing Notes tendered. Additionally, as part of the Tender Offer, the company purchased $68.0 million of aggregate principal amount of Existing Notes at a purchase price of 62.5% plus accrued and unpaid interest. The Company also issued $30.9 million of New Notes in the New Notes Offer.
Times’ “The Daily,” followed by NPR’s “NPR News Now” at #2 and NPR’s “Up First” at #3. Some moves of note include Dan Bongino’s “The Dan Bongino Show” sliding from #4 to #5, The DailyWire’s “The Ben Shapiro Show” dipping two spots to #11, and Cumulus Podcast Network’s “The Shawn Ryan Show” rising to one spot to #12. 
already streamlined Emergency Grant Guidelines and Application Process to make it even easier and faster to get funds into the hands of broadcasters hit hardest by these storms. The situation is catastrophic for many of our colleagues and with insufficient or total lack of internet service, an individual or families cannot even submit an application.” Under the adjusted guidelines, broadcasters who have suffered catastrophic loss contact their market or general manager, who then fills out the Hurricanes Helene and Milton Group Submission Form for all of those within their station who are applying. 
According to the company, after over four decades of distinguished service in the radio industry, Lohman will continue to provide his expertise to iHeartMedia in a consulting role. Lohman leaves behind a legacy of dedication, growth, and commitment to the radio industry and the Alaskan and Hawaiian communities. His tenure has been marked by outstanding leadership, innovative strategies, and commitment to fostering excellence within the organization. His career in radio began after a summer vacation to Alaska in June 1981, after graduating from Duke University. His first jobs in the state included a fish processor and roughneck at Prudhoe Bay. By October 1982, he started in radio sales, beginning a long and impactful journey in broadcasting. Reflecting on his career, Lohman said, “It’s been an absolute blast. Radio is truly an incredible industry that drives our economy and connects communities, and I’ve had the privilege of witnessing its evolution firsthand. Finishing my career with iHeart has made the last decade the best chapter of my career.” Dan Lankford, iHeartMedia division president, expressed his appreciation for Lohman’s contributions, saying “It’s been a privilege working with Andy the last five years. He has successfully led his team in growing both revenue and ratings. As he steps into his much-deserved retirement, we celebrate his many achievements, thank him for his years of service and look forward to him continuing in his new advisory role.”
The one-hour show is live weekdays from 6:00 -7:00 pm. WGCH covers Fairfield County, CT as well as neighboring Westchester County, NY. The station serves the community with extensive local news, sports and talk programming. Boyer tells TALKERS, “My show will be fast paced, very informative, full of joy and very uplifting, for my listeners.” Boyer hosts two other syndicated shows – “Cannabis Talk A-Z” and “Frankie Boyer Radio.” For more information contact 508-878-1782 or 
He will report directly to PodcastOne’s president Kit Gray and will leverage his industry expertise to expand internal sales and publishing synergies, increase talent revenues and the company’s prominence with both media buyers and content creators. 
Departments, sheriff of Bernalillo County, head of public safety for the State of New Mexico under Governor Gary Johnson. Cumulus Albuquerque vice president and market manager Jeff Berry states, “I am SO excited for Darren’s return to Cumulus Albuquerque as program director. His passion for radio and vision for the future are contagious. We are fortunate to have someone with his background re-join our industry in a leadership position. Welcome home, Darren!” White comments, “I am honored to accept the position of program director for News Radio KKOB and KNML the Sports Animal, and I am humbled by the confidence Cumulus Media has placed in me for this exciting new challenge. Having been a part of Cumulus for over a decade, I have seen firsthand the incredible dedication and talent of the teams at both stations. With a proven history of delivering provocative, engaging, and informative radio that is second to none, I look forward to building on that legacy by attracting new listeners and continuing to bring dynamic programming to our loyal radio family.”
“Citizens United is thrilled to join with SalemNOW, America’s leading online destination for conservative documentaries, in presenting our newest feature – Trump’s Rescue Mission: Saving America.” SalemNOW general manager Robert Ellis adds, “It’s a privilege for SalemNOW to offer another incredible and important film from David Bossie and his team at Citizens United.”
regular and postseason games, as well as select Spring Training games. Audacy SVP and market manager David Yadgaroff says, “As we gear up for another Red October, we’re excited to announce our continued partnership with the Phillies. The Phillies are synonymous with this city’s great sports culture, and we’re proud to continue serving as the home for Phillies faithful – from every pitch throughout the season to yearlong updates and headlines surrounding their favorite team.”
FNN is looking for someone who brings excitement, passion, and interest in providing federal and industry executives with news and information about the policies, people and programs that drive the mission of the federal government. The ideal candidate MUST have knowledge of, and high degree of interest in, information technology, acquisition, human resources, financial and program management as they operate within the federal government. The current managing editor and anchor of the Federal Drive, Tom Temin, is retiring in April 2025 after 17 years of leading the program and more than 45 years in journalism. For this position, experience in developing ideas, conducting, and managing interviews is strongly preferred, but consideration will be given for the right person with the right background in federal issues. The host is primarily responsible for show content and adherence to Federal News Network editorial niche of serving federal employees and contractors. Federal News Network (first called WTOP2), the world’s first, Internet-only, all-news radio station was created in February 2000 with a focus on the federal community. Federal News Network is owned by Hubbard Radio. Federal News Network can be heard on a clear channel 50,000 watt station on 1500 AM. If you are interested in applying, contact Federal News Network executive editor 
has amassed “a combined 12 million subscribers across platforms. ‘The Benny Show’ has become a go-to platform for the next generation of news consumers and creators alike. The program features commentary and exclusive interviews with special guests including presidential candidates, world leaders, cultural icons and Hollywood actors.” Under Westwood One’s leadership, the Cumulus Podcast Network distributes, markets, and monetizes “The Benny Show” exclusively with this new partnership. WWO president Collin R. Jones says, “As the Cumulus Podcast Network further expands into video, ‘The Benny Show’ is a natural addition to our portfolio of personality-driven talk shows. Benny is well known on YouTube as a strong and independent voice in conservative talk. He challenges mainstream opinions with cutting-edge insight and straightforward questions, capturing both listeners and partners with his streamlined, frank approach.”