Monday Memo: Advertisers, Explaining
By Holland Cooke
Consultant
As listener attention and advertising dollars continue to go-digital, stations now sell more than spots, to monetize advertiser demand that will otherwise be satisfied by other vendors. With you or without you, local retailers need/want to be seen.
Many local businesses are already on YouTube. And whether their video is polished or embarrassingly amateurish, they crave traffic. Stacks of research demonstrate that NO other companion medium drives online traffic better than radio. We train station reps to ask prospects with online assets: “Unless we tell our listeners, how will they know it’s there?” And if your station web site is content-rich and properly promoted, your traffic runs rings around theirs.
Low-hanging fruit: Local service retailers, explaining. Example: A bicycle shop demonstrates how to change a flat tire. Doing so identifies the business as helpful and helps sell spare tires and patch kits. One video I saw so thoroughly explained the process that it left me thinking I’d let them do it! 😉
How-to-do-something videos are among YouTube’s most-watched. Second-only to entertaining videos. Tips, based on what’s up at stations I work with, and sources cited:
• Keep ‘em short, based on viewing data which demonstrates that people stop watching after two minutes, if they watch that long (the first five seconds is critical). And so, you can sell the advertiser a series of videos.
• From YouTube Marketing by QuickStudy.com: Create videos that solve [the advertiser’s] customers’ problems. Each video should address one concern, narrowly focused on one problem end users face and how to overcome it. Doing a series invites viewers back to see that series of episodes.
• Depict advertisers demonstrating their expertise, so consumers are confident that your client is the right choice; and to personalize the business.
• Use keywords that the viewers you want would likely search, in your self-explanatory title (“How to change a flat bicycle tire”) and in the video’s Description and Tags.
• Early in your YouTube Description copy, include a link to more information, i.e., “Step-by-step instructions: example.com/flat.pdf”
• Research from Kinetic: More than half of viewers watch without sound. So, consider how you can get your message across without it.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
Effective 10/1, Kevin Washington has been named operations manager for Alpha Media’s five Dayton, OH stations (WDHT-FM, WROU-FM, WGTZ-FM, WCLI-FM and sports talk, WING-AM). Washington has 20+ years of experience with Alpha Dayton and most recently held the position of APD/promotions director. Alpha Media’s SVP/market manager Brett Beshore tells TALKERS, “I’m thrilled to be promoting Kevin into this pivotal role with Alpha Dayton. He’s consistently demonstrated strong commitment to the organization’s values and goals, delivering exceptional results with everything he’s undertaken. There’s no one more deserving. He’s the absolute best choice to lead our highly[1]talented team with our heritage brands.” Washington adds, “I’m excited to take on this new role with Alpha Media. We have great stations in the market and greater people inside the building. I’m looking forward to this next chapter.”
After 35 years of service and leadership in local broadcasting, Bob Longo is retiring as VP/GM of Cox Media Group (CMG) TV – Jacksonville (WJAX-TV and Hoffman Communication’s WFOX-TV), effective Dec. 31. Longo’s career has deep roots in journalism. He started in radio as a reporter, anchor, news director, and talk host before moving to TV as a reporter and anchor, executive producer, and news director. He led newsrooms in Binghamton, Buffalo, Hartford, Pittsburgh, Orlando, and Jacksonville. He joined CMG in 2014 and was promoted to VP/GM in 2017. “Bob has been successful at every stop because he’s a personable and engaged leader with an unwavering commitment to journalistic excellence and financial performance,” said Dan York, CMG’s president/CEO. “He’s consistently brought passion to serving his local communities and has been an ardent advocate for the value of local news and investigative journalism. While we’re happy for him, we’re going to miss Bob’s optimism and leadership.”
“Our industry is going to take a while to reset itself, like the newspaper industry,” he said, estimating that this “reset” would come in 10 years, or not at all. “This might be the new normal.” Pictured above: Adell (l) with radio historian and videographer Art Vuolo (r). Vuolo tells TALKERS, “He invited me to video in studio the launch of Super Station 910 the first week of September a year ago as he re-branded WFDF-AM 910 as news/talk. He wanted to go after WJR, but with mostly syndicated programming from Premiere Networks. Interestingly 910 now with 50 kw is the third biggest AM signal in Michigan!” For more info, see the entire Detroit Free Press article here. 
Mentoring and Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) non-profit organization dedicated to the advancement of female leadership in radio broadcasting, and the National Association of Broadcasters Leadership Foundation (NABLF), name Rachel Haggerty as the 2024 MIW NABLF Launch Program mentee. Started in 2023, Launch is a partnership between MIW and the NAB Leadership Foundation dedicated to supporting and guiding women in radio who are relatively new to the industry. 
The first of its kind, this program fosters the development and curation of talent. Haggerty graduated from Seton Hall University in 2019, where she was actively involved with WSOU-FM, serving as assistant technical operations director and later as student manager. After graduation, she completed the National Association of Broadcasters Technology Apprenticeship Program, interning with iHeartMedia’s New York City radio stations. She then worked locally and with a national support team at iHeartMedia before becoming the assistant chief engineer at WABC-AM. Since 2023, she has returned to iHeartMedia New York, working with Premiere Networks on nationally syndicated talk shows. Rachel is also an active member of the Society of Broadcast Engineers and holds a Certificate in Broadcast Radio Engineering.
Harrison addressed the issue of artificial intelligence’s impact on talk show hosts as well as society in general presenting a mixed forecast of both good and bad news. To watch the video in its entirety please click here 
Fox Weather Names Former Weather Channel Exec Jason Hermes as VP/Ad Sales and Partnerships. FOX Weather, FOX News Media’s free ad-supported streaming television “FAST” weather service, has hired Jason Hermes as vice president of advertising sales and partnerships, announced Trey Gargano, EVP of FOX News Media advertising sales. Hermes, who was most recently the VP of content marketing sales at The Weather Channel, began his new role yesterday (9/10) reporting to Dan Realson, SVP, FOX News digital sales. Gargano said, “We are thrilled to welcome Jason to the FOX Weather team as we’re certain his decades of experience in developing and executing innovative strategies will help drive monetization and operations across our growing weather platform.” Hermes tells TALKERS, “In just three years, FOX Weather has become the fastest growing weather service in the country, and I am excited to work with the team to help drive further innovations and brand expansions.” FOX Weather is a 24/7 free ad-supported television service (FAST) operated by FOX News Media.
Dickey Broadcasting Company (DBC) appoints Andy Roth as director of programming for DBC’s heritage sports-talk radio station, Sports Radio 680/93.7FM The Fan, Atlanta. A 30-year radio veteran, Roth takes the reigns of the region’s oldest sports radio station – home of the Atlanta Braves, the Georgia Tech Yellow Jackets, and the Official Sports Talk Station of the Georgia Bulldogs. Prior to joining Atlanta-based DBC, Andy had been the sole brand manager for 92.3 The Fan in Cleveland since it signed on in 2011.
“We are thrilled to welcome Andy Roth to the Dickey Broadcasting Company family,” says David Dickey, president of DBC. “His extensive experience and strategic acumen will be instrumental in driving our programming and content-creation strategies forward to provide Atlantans and the region’s sports fans with the best shows, insight, and analysis. We are very confident that Andy’s experience and leadership will help us achieve new levels of consumption and listener engagement for our listeners, our team partners, and our great sponsors.”
One More Debate Story Out of Philly. We must share this with you. Last night’s spectacular was a bonanza of activity for Audacy’s swing state news/talk giant WPHT (as is this entire election). The station is the home of Walter M Sterling’s idiosyncratic “Sterling Every Damn Night” 9:00 pm – 12:00 midnight. Sterling (a.k.a. Walter Sabo) aired the entire debate followed by probing analysis from a male entertainer, “Donald Trunk,” in addition to “Steven a baker and bakery owner,” “Thea Landen, a smutty book author,” “Celena Ballerina a senior in college” and the station’s real midday host Dom Giordano. For one hour, they discussed how crappy their food and electrical bills are as well as how confusing the debaters were. A caller thanked Thea for her nightly smutty book readings stating, “She reminds me of my wife.”
Canceled (WOKV-FM, Jacksonville) Talk Radio Host Returns With Political Podcast “Mark Kaye Saves the Republic!”Radio talk show host and Newsmax TV personality Mark Kaye tells TALKERS that he’s launching an entertaining new political podcast, “Mark Kaye Saves the Republic!”
The new daily podcast and livestream promises to deliver fun and informative takes on breaking news and political headlines. Mark approaches the show with his trademark high energy and quick wit to create what he describes as “a cool atmosphere for all his loyal listeners affectionately called Kayetriots.” Kaye states, “I am beyond excited to create entertaining and informative daily content again. Since I was canceled [by WOKV-FM, Jacksonville], my audience has been struggling to find real news and true conservative values on the radio or anywhere else. This is not just another news podcast. It’s an online world where patriotic Americans come together to get the daily information and inspiration they need to keep fighting for this great country. My listeners and I are going to save the republic and we’re going to have a lot of fun doing it!” The show kicks off this week with live coverage from the Presidential Debate in Philadelphia. “Mark Kaye Saves The Republic!” is produced by Kayetriot Media.
Heidi Harris Inducted Into the Nevada Broadcasters Hall of Fame. After 26 years in radio including stints at KXNT and KDWN in Las Vegas, veteran talk show host Heidi Harris was inducted into the Nevada Broadcasters Hall of Fame this past weekend (9/7). Harris tells TALKERS, “It’s an honor to be recognized by the Nevada Broadcasters Association, which works tirelessly on behalf of the broadcasting community, and awards generous scholarships every year to the next generation of broadcasters.” Harris continues to be a trailblazer presenting “The Heidi Harris Show” as an online streaming and video podcast production.
Connoisseur Media tells TALKERS about a variety of significant changes for its Western Connecticut news/talk powerhouse, WICC 600 AM, Bridgeport – changes inspired by the closing of Audacy’s WCBS 880 in adjacent New York City. 
WICC is now “The Voice of Connecticut” expanding its reach by simulcasting on 95.9 FM, previously home to classic rock formatted “The Fox.” This strategic move is designed to strengthen WICC’s position as Fairfield County’s premier source for news, talk, and information. A pivotal part of this transformation is WICC’s new affiliation with CBS News, which will provide national news coverage at the top of every hour. Station officials tell TALKERS, this partnership reinforces WICC’s role as the region’s trusted news source, delivering timely and credible information to the communities it serves. “This rebranding and expansion to 95.9 FM represents a pivotal moment for WICC,” stated Keith Dakin, VP of Programming for Connoisseur Media. “The talent on our team, coupled with our new affiliation with CBS News, will allow us to meet the demand for news and talk programming in Southern Connecticut. We’re excited about this next phase and looking forward to serving a much wider geography and bigger audience.” But, as the saying goes, that’s not all. A new local daytime show from 12:00 noon-2:00 pm ET will be added beginning September 30th hosted by Brigitte Quinn who was the creator, host, and managing editor of “Newsline” on WCBS 880. She was the station’s first female morning-drive anchor and later anchored mornings on 1010 WINS. Quinn’s TV career includes roles at MSNBC, NBC News at Sunrise, and Fox News Channel. Quinn remarks, “Ever since my family and I moved back to beautiful Connecticut, I’ve become a faithful WICC listener. I’m delighted to be joining such a great news/talk radio station, ‘The Voice of Connecticut.’” Quinn’s addition brings WICC’s entire daytime lineup local as she joins talk hosts Melissa Sheketoff 5:00 am -10:00 am, Lisa Wexler 10:00 am-12:00 noon and Paul Pacelli from 2:00 pm-6:00 pm. New additions to weekend programming also include Emmy nominee Chef Plum, Mike Cerulli of WTNH, New Haven, and Dave Ruden of the Ruden Report covering local high school sports. The station plans to continue evolving in this direction with one more critical news reporter position to fill. “We invite Fairfield County listeners to tune in to ‘The Voice of Connecticut,’” says Kristin Okesson, SVP of Connoisseur Media Connecticut. 
“Our affiliation with CBS News paired with these exciting changes in programming reinforces our commitment to deliver modern, engaging content and we’re confident that our audiences will appreciate the new ‘voice’ they hear. I’m especially proud that our daytime shows are hosted by four incredibly talented hosts – three of them in particular are outstanding women in their own right.” WICC can be streamed at 
Brett Pomykala Named SVP/Sales for iHeartMedia Washington, DC. It was announced today (9/3) that Brett Pomykala has been named senior VP of sales for iHeartMedia Washington, DC effective immediately. iHeartMedia Washington, D.C. has a strong cross-platform presence and includes an array of iconic brands and franchises — both broadcast and digital — encompassing more than eight stations comprised of talk, news, and music formats. In this role, Pomykala will manage the sales efforts in Washington, DC reporting to Aaron Hyland, region president for iHeartMedia Washington, DC and Baltimore.
Salem’s Tom Tradup: “There’s a Growing National Appetite for Christian Films Among American Audiences.” Salem Radio Network VP/news and talk programming Tom Tradup (pictured here over the weekend at a showing of “The Forge” with the film’s star Priscilla Shirer) tells TALKERS, “Filmmakers the Kendrick Brothers have created a solid film with a powerful message about how mentoring can turn around the lives of troubled youth in America. ‘The Forge’ is nearing $20 million in box office receipts in only nine days and proves that theatergoers are looking for content beyond just superheroes, car crashes, and rehashed animated features.” SONY/Affirm Films’ “The Forge” logged in at #7 in the top ten films over the competitive Labor Day weekend. “The built-in audience for Christian films makes them much more profitable than multi-million-dollar Hollywood blockbusters,” Tradup adds. He cited 2023’s Erwin Brothers film “Jesus Revolution.” The biographical film about Southern California pastor Greg Laurie premiered in February last year, produced on a slim budget of $15 million, went on to gross more than $54 million dollars.
Veteran Talk Show Host Heidi Harris Gaining Traction with Facebook Page Show. Veteran Las Vegas-based talk show host Heidi Harris (formerly with KXNT, KDWN, in LA as well as KRLA, Los Angeles) has been gaining traction with her independently produced and distributed online version of “The Heidi Harris Show” 
She tells TALKERS, “Last week, retired Metro Traffic Sergeant Tom Page joined me for a chat about traffic stops, which are often the first contact a citizen has with police. What are they allowed to do, and what are you obligated to do during a traffic stop? Get the answers to these and other common citizenship questions here. We’ll be doing more of these informative chats in the coming weeks.” Harris is a past recipient of the Electronic Media Award (EMA) for Best Local Radio Talk Show in Las Vegas as well as being a former member of the TALKERS Heavy Hundred. She’s also an author. Check out her show by 
Joe Rogan Tops Podcast Ranking in the U.K. Podcaster and media personality Joe Rogan’s popularity is strong on both sides of the Atlantic. This is according to Edison Research in releasing the Top 25 Podcasts in the UK based on reach for Q2 2024 among weekly podcast listeners age 15+. Remaining in the same rank order in the top three are “The Joe Rogan Experience,” “The Diary of a CEO with Steven Bartlett,” and “Sh**ged Married Annoyed.” To see the entire list, please 
Rob Parker’s “Sports Rap Radio” in Detroit Discontinues Broadcasting. According to reports in Barrett Media and Awful Announcing, less than 90 days after launching the country’s first all-Black sports radio station, Rob Parker’s “Sports Rap Radio” is no longer on the air. The groundbreaking format debuted on June 4 on WXYT AM 1270 which FOX Sports Radio host Parker and a group of backers leased from Audacy. On August 27 at 5:00 pm ET, Sports Rap Radio programming was removed from WXYT, with Parker explaining the station’s second round of funding didn’t come through. “Sports Rap Radio, the idea and concept, is viable and serves the underrepresented Black community in sports-talk radio,” Parker said. “I’m proud that we were able to launch the first all-Black sports talk station in this country. I’m proud of the product the staff delivered. But I’m devastated that I couldn’t deliver this for our culture. I failed my people.” Parker had been working on the concept since 2020 taking note of there being no Black full-time sports radio hosts in Detroit. According to the reports, it’s not just Detroit – minority hosts have long been underrepresented by sports radio stations around the country. Only 10-14 percent of the on-air talent on nearly 800 sports radio stations around the country were Black or Hispanic as recently as 2020. Audacy has flipped WXYT back to its BetQL Network.
As reported in the New York Post (8/26) by reporters Steven Vago, Steve Janoski and Carl Camanille, an assailant seized a 1010 WINS journalist by the hair and body-slammed her to the ground in a random senseless act outside the radio station office building, according to police and the victim. Kelly Dillon – a veteran New York City news and traffic reporter who was also with WCBS 880 – detailed the sudden attack 
As the iconic run of legendary WCBS Newsradio 880 in New York City draws to a close after 57 years of service to the Big Apple, the storied outlet presented a live special called “WCBS 880 News: The People, the Moments, and the Events that Shaped Our Lives,” running today (8/22) between 10:00 am and 1:00 pm (still on air at press time). The event will replay this weekend. Familiar voices such as Charles Osgood, Charles Kuralt, Wayne Cabot, Deborah Rodriguez are just some of the hundreds of larger-than-life personalities to call the station home for more than half a century. While live anecdotes and tributes poured in from former on-air anchors and staff, the only news elements that ran during the time were weather and traffic. A party atmosphere blared every time the studio door opened. Wayne Cabot, hosting a portion of the morning, drew attention to this by saying, “And as you can hear from the newsroom, our own colleagues are not listening to us – as usual.” The radio station’s owner, Audacy, will keep the 24/7 all-news format in New York with 1010 WINS. The call letters WCBS will retire and emerge as ESPN New York and WHSQ-AM on August 26.
Cumulus Media has appointed Zach Lyons as co-host for afternoon sports radio show, “Blaine and Zach,” on its Nashville outlet WGFX-FM (104.5 The Zone). Lyons joins co-host, Blaine Bishop, former Tennessee Titans safety and a four-time Pro Bowler. Bishop retired following the 2002 season capping an outstanding 10-year NFL playing career, featuring nine seasons with the Titans franchise. In addition to the weekday show, Lyons will join Brent Dougherty, Lucas Panzica, and Kevin Dyson as co-host of the station’s Titans postgame show, “Titan Talk Back.” Lyons is best known for co-founding broadwaysportsmedia.com and for hosting the popular sports podcast, “Football and Other F Words,” which will join the podcast lineup on the 104.5 The Zone Podcast Network.
treat an aneurysm, according to his family. Farley began his career in New York at 1010 WINS and would hold numerous positions in New York and network news over the years, including as managing editor at ABC Radio Networks. He is best remembered for serving as vice president of news & programming at all-news WTOP-FM, Washington from 1996 through his retirement in 2013. He worked as a news consultant after leaving WTOP and lived in Florida with his wife Jo. 
Here’s a cost-effective way to see if you’ve got what it takes. I’m tired of podcasters coming to me in tears after they sign up for services that market their work ‘wherever podcasts are available.’ That’s not a marketing campaign. Don’t you want to be more than a ‘wherever?’ PUMP is your answer.” He says that with PUMP, a selection of the podcaster’s episodes will be broadcast across five states via six prominent radio stations, helping tap into new listener bases, turning casual listeners into dedicated subscribers. Ryan adds, “If you want to turn your DUDcast into a serious PODcast with marketing power, this is how you do it.” 
In a research piece posted on the Radio Television Digital News Association’s website, Syracuse University research professor of broadcast & digital journalism Bob Papper and Syracuse University associate professor of broadcast & digital journalism Keren Henderson reveal this year’s radio news salaries fell 2.5%. With 2024 inflation at 3.1%, real wages (actual wages minus inflation) dropped 5.6%. Real wage radio salaries have lost .5% (2021); 6.6% (2022); 1.9% (2023); and 2.5% (2024). Thus, a total wage loss of 11.5% over the last four years. While the median salary for news directors remained steady, the average salary increased 6.7%. An average reporter’s salary dropped .9%, but the median salary is up 12.5%. News producers did even better with average salary (+5%) and median salary (+10.4%). News anchors, sports anchors and sports reporters, however, all lost ground in both average and median salaries. Web producers/editors dropped slightly on average and held even on median. Historically, non-commercial radio salaries have been substantially higher than commercial radio salaries, but Papper and Henderson note that’s not the case this year. They write, “When we look at large and major markets, all the average commercial salaries are higher than non-commercial salaries, and median salaries are fairly close. Overall, commercial radio salaries in large and major markets went up a whopping 23.5% [while] non-commercial salaries went down 8% from a year ago. The drop in radio news salaries lies almost entirely in the non-commercial world.”
Williamsburg, VA-based Local Daily Media acquires Connoisseur Media’s Frederick, Maryland news/talk WFMD “Free Talk 930” and country WFRE for $4.275 million. Connoisseur Media chief executive officer Jeff Warshaw tells TALKERS, “While it’s difficult for us to part with our Frederick stations, we were convinced that Local Daily Media’s management leadership and its focus in the Maryland/Virginia region could move these stations forward in a way we would be proud of. Senior management of Local Daily Media includes longtime Connoisseur partner Mike Dufort, who we have worked with closely and respect. Mike understands local radio and shares our view on the need for radio to be involved with and serve the local community.” Aforementioned Local Daily Media president Mike Dufort remarks, “With my nearly 11 years of working with Jeff and the entire Connoisseur team, I deeply understand and appreciate the care and nurturing that went into building these stations. I’m excited for the opportunity to continue along their journey to reaching even greater heights.” Meanwhile, Local Daily Media chief financial officer Adam Crotty adds, “We’re incredibly fortunate to welcome these legendary stations, along with their talented and dedicated teams, to our growing organization. Their rich history of supporting and improving the vibrant Frederick community will undoubtedly inspire our entire team to find new ways to positively impact each community we serve.” Connoisseur Media acquired “Free Talk 930” and WFRE five years ago from iHeartMedia’s Aloha Stations Trust in exchange for its Erie, Pennsylvania cluster.
Former MLB relief pitcher/26-year Philadelphia Phillies radio analyst Larry Anderson; Beasley Media Group account representative Tina Costello; iHeartMedia, Philadelphia news/community affairs director Loraine Ballard Morrill; and long-time (now retired) all-news KYW, Philadelphia anchor/“Reporters Roundup” host Steve Nikazy are among those who will be entering the Broadcast Pioneers of Philadelphia (BPOP) Hall of Fame. Along with six others, these four will be inducted into the Hall at the nonprofit’s gala in approximately four months (11/22). Hosting the BPOP Hall of Fame event will be 15-time Emmy winner/2015 inductee CBS News Philadelphia morning and noon anchor Jim Donovan and former WPVI-TV, Philadelphia sports anchor/2005 HOF honoree Scott Palmer. Founded in 1962, The Broadcast Pioneers of Philadelphia honors the broadcast history of Philadelphia, supporting the next generation of broadcasters through scholarships and educational opportunities and recognizing those who have made lasting contributions to the industry. 
Former Chicago Council On Global Affairs president/chief content officer Sarah Gilbert is appointed president/chief executive officer of WAMC 
Musburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.
Atlanta radio programmer Pete Spriggs will be among this year’s inductees to the Legends of Georgia Radio Hall of Fame. He commented to The Atlanta Journal-Constitution’s Rodney Ho, “It’s really great to be recognized with so many fantastic broadcasters. It was a blessing to have Cox Radio hand me the keys [to Atlanta news/talk WSB-AM] to work beside such great talent. We all accomplished some great things together.” Spriggs took over as program director of WSB-AM in 2000 and served as director of branding and programming. WSB-AM was the top billing radio station in America for four consecutive years. In 2010, Spriggs managed the addition of an FM signal (WSBB) and the departure of Neal Boortz, as well as bringing in new talent such as Herman Cain, Erick Erickson, Eric Von Haessler, and Mark Arum. The station also acquired Rush Limbaugh from cross-town rival WGST. WSB-AM earned multiple Marconi Awards, 
including 2018’s “Major Market Station of the Year.” Spriggs retired in February 2020. Also named as part of the third annual Hall of Fame inductees are Rome Radio Partners managing partner Howard Toole; Steve Craig; Bobby Ellerbee; Bob Helbush; Brady McGraw; and Wendy Williams. The Friends of Georgia Radio will celebrate the inductees into the Legends Hall of Fame next month (8/24) at the Sandy Springs Performing Arts Center.
This past Saturday (7/20), Boston Red Sox radio play-by-play announcer Joe Castiglione, whose signature catchphrase is, “Can you believe it,?” was inducted into the Baseball Hall of Fame in Cooperstown, New York. “Joe Castig” received the Ford C. Frick Award for broadcasting excellence. During his acceptance speech, the 77-year-old Hamden, Connecticut native remarked, “Broadcasting baseball is my vocation. It’s the only thing I ever wanted to do, at least since I realized I wasn’t good enough to be a player. At my 50th college reunion, a classmate said to me, ‘You’re the one guy who did exactly what he said he wanted to do,’ and I’m still doing it. What a blessing.” Castiglione’s more than four decades doing Red Sox radio play-by-play marks the longest tenure of any Boston broadcaster on radio or television. In 2004, Castiglione published Broadcast Rites and Sites: I Saw It on the Radio with the Boston Red Sox. Prior to joining the Red Sox broadcasting team in 1983, Castiglione called Cleveland Indians (now Guardians) games (1979) and did some Milwaukee Brewers games two years later. 
Ford Frick was a driving force behind the creation of the Baseball Hall of Fame and helped foster the relationship between radio and baseball. The Hall of Fame has presented the award every year since 1978. To be considered for the award, an active or retired broadcaster must have a minimum of 10 years of continuous major league broadcast service with a ball club, network or a combination of the two.
During a presentation last week at Beasley Media Group Boston, the Massachusetts Broadcasters Association awarded 11 scholarships totaling $30,000. Scholarship checks were presented by MBA’s immediate past chair/Beasley Media Group vice president/market manager Mary Menna and MBA executive director Jordan Walton. According to Menna, “Beasley Media is proud to have participated in the MBA Student Broadcaster Scholarship for many years. It’s a worthwhile investment in supporting the next generation of radio and television employees.” Walton commented, “The MBA and its members have invested hundreds of thousands of dollars in our future broadcasters. We look forward to watching this group succeed in broadcasting in the years to come.” Menna and Walton delivered brief remarks to the scholarship winners before BMG Boston sports talk WBZ-FM “98.5 The Sports Hub” morning hosts Fred Toucher and Rob “Hardy” Poole spoke to the winners about their paths into broadcasting. Student Broadcaster Scholarships are given to students pursuing a career in over-the-air broadcasting and enrolled at a two or four-year accredited school.
Audacy Philadelphia sports talk WIP “Sports Radio 94” names 
following the retirement of Andy Lohman. Williams is serving as market manager for the company’s Fairbanks, Alaska operations. iHeartMedia division president Dan Lankford says, “I have had the privilege of working with Kim over the past four years while she served as market president for Fairbanks. I’m excited to see Kim’s passion and experience expand to all of the iHeartMedia stations across the entire Alaska and Hawaii area.”
since 2014 and a part of the Pittsburgh sports media landscape for nearly 25 years. He takes over for Bill Hillgrove, who retired after serving for 30 seasons. King is joined in the booth by color analyst Craig Wolfley. King says, “The Steelers hold a special place in this community and across the country. I am thankful to Art Rooney II, the Steelers and iHeartMedia for giving me this incredible opportunity to be a meaningful part of one of the greatest organizations in professional sports. I look forward to getting started, doing the job well and bringing the enthusiasm of the games to people around the world. I could not be more excited.”
serving with the company in the same capacity in Shreveport, Louisiana. Boden takes over for Cheryl Salomone, who announced her retirement earlier this year. Cumulus SVP of operations Mark Sullivan states, “Tish Boden has been an impactful leader with a strong record of success. I’m happy for her to be closer to her family and happy for our team in Fayetteville, as they are welcoming a strong leader. I’m also grateful for the time that I had to work alongside Cheryl Salomone and thank her for her meaningful contributions to the company and to the Fayetteville community. We wish her the very best in her retirement.”