Industry News

95.5 WSB and Clark’s Christmas Kids Raises $1.4 million

Clark Howard and Cox Media Group Atlanta’s news/talk WSB-AM/WSBB-FM helped to fulfill the Christmas lists of 8,137 children in foster care in Georgia through the “Clark’s Christmas Kids” program. Now in its 33rd year, the partnership between 95.5 WSB, Clark.com, Georgia Department of Humanim Services, Division of Family & Children Services, The Society of St. Vincent de Paul Georgia, and Walmart, has undertaken the mission of ensuring that every child in the Georgia foster care system has at least one gift on Christmas day. This year the program raised over $1,440,000 which will provide over 24,400 gifts to children in Georgia. 95.5 WSB program director Ken Charles says, “The 95.5 WSB audience is just amazing! For the 33rd year they’ve shown up with an incredible spirit of generosity to make sure the kids have a very merry Christmas. Our entire team supports Clark’s mission to make sure every foster child has at least one toy for Christmas and I’m so thankful our listeners come through every year!”

Industry Views

Pending Business: Ad Count

By Steve Lapa
Lapcom Communications Corp
President

imHow many times will we research the same subject and come to the same conclusion?

This time it is the podcast. How many ads will the average listener consider “appropriate” in a 60-minute episode?

If you read the recent research from Cumulus/Signal Hill, you know the answer. For the rest of you, survey says under four minutes per 60-minute episode. The same survey says the magic number for a 30-minute episode is under three.

How ironic is that? The typical talk radio hour runs more ads in one break than an entire 60-minute episode of a podcast. Could it be because we have been integrating radio commercials into hour-long broadcast content for over 100 years? Have we conditioned news/talk listeners to accept more commercials per hour? Our TV friends have been at for over 80 years with an even bigger hourly spot load. Anyone ever see audience research that says add more commercials?

Seriously, unless you pay for the ad-free experience of Netflix, HBO, Hulu, Spotify, Pandora, etc., like most consumers of media, you are comfortable with the ad-supported media model.

So, how has the podcast world been so successful with a model that would leave most traditional radio and TV owners, execs, and sellers dumbfounded.

Here is some insight from my experience.

1) CPM is higher in podcast. The hard facts are when you work with higher CPM you can adjust the commercial load. Demand for digital/social media and podcasts with marketable scale is greater than terrestrial radio. The demand curve for podcast advertising is greater than terrestrial radio. Time to wake up, shake up and shout out loud about our 100-year-old sleepy giant!

2) Survey said 62% of podcast listeners prefer the host read. Talk radio sellers should improve this pitch every day. Today, podcast sellers are simply better at it. Podcast sellers get the intimate relationship between host and listener better than most radio sellers get host and audience. Podcast hosts seem more one-on-one savvy. What will Joe Rogan’s next guest say? What will we hear when your talk talent interviews their next guest?

3) Quality. When your local production director is overloaded and needs to get commercials completed on the air yesterday, what wins: quantity or quality? Be honest here. Where is the next audio creative genius like Dick Orkin or Chuck Blore? Do you know those names?

4) Can you really compare ad load levels between the 60- or 30-minute podcast episode to the average three-hour daily talk radio show?

Traditional molds need to be revisited regularly. My experience with YouTube is showing me even newer models for monetization, different from audio podcasts. Does your 2024 planner have any room for innovation?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

TALKERS News Notes

The Weather Channel Radio Network and Skyview Networks announce the renewal and expansion of their audio network partnership. Starting January 1, 2024, The Weather Channel Radio Network will expand its existing sales partnership Skyview Networks to include short-form terrestrial radio inventory and podcasting inventory.

SiriusXM signs multiple active NFL players to host a new, entirely player-helmed show on its SiriusXM NFL Radio channel. Miami Dolphins running back Alec Ingold, Pittsburgh Steelers receiver Allen Robinson and veteran tight end Colin Thompson serve as rotating hosts of “The Players’ Point,” which airs Tuesdays from 7:00 pm to 8:00 pm ET. The program teams two of the players up each week to host their own show, conduct interviews and drive the weekly conversation from an active player’s perspective. Robinson, Ingold and Thompson are former participants in the NFL’s Broadcasting and Media Workshop, a program created by the league and run with the help of several veteran media executives and broadcasters, including those from SiriusXM, to help players develop careers in media.

KUT and KUTX Public Media deputy general manager Sylvia Ponce-Carson announces she’ll retire on December 31 after 22 years of service to the station and more than three decades in public media. The organization says, “When she arrived in January 2002, KUT was a hybrid news and music station, carrying a mix of NPR, BBC and other programs, as well as locally hosted music. She strengthened the station’s revenue model – both underwriting and membership, helping the station grow at a rate beyond similar-sized operations.”

Industry News

Brian Kilmeade is This Week’s Guest on Harrison Podcast

FOX News Radio and FOX News Channel talk media star Brian Kilmeade is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.”  Kilmeade, ranked number three on the TALKERS Heavy Hundred, is seen every morning as one of three co-hosts on the popular FOX News Channel TV show “FOX & Friends” and heard on numerous stations across the country hosting his own daily midday program on FOX News Radio…among a number of other FOX projects and programs including the weekend, “One Nation with Brian Kilmeade.” He is the author of eight books – two about sports and he’s just published his sixth about key figures and stories in American history. Subscribing to the tried-and-true adage, “Those who do not learn history are doomed to repeat it,” Kilmeade brings new insights into the lives, times and impact of icons such as George Washington, Thomas Jefferson, Andrew Jackson, Sam Houston, Abraham Lincoln, and Frederick Douglass. His latest book is titled, Teddy and Booker T: How Two American Icons Blazed A Path For Racial Equality (Sentinel, 2023) referring to the relationship between Theodore Roosevelt and Booker T. Washington and its impact on race relations in America. Listen to the podcast in its entirety here.

Industry Views

UK Perspective: Shedding Light on DAB and International Radio with Podcast Radio’s Gerard Edwards

TALKERS founder Michael Harrison speaks with Gerard Edwards – the founder and CEO of Podcast Radio (podcastradionetwork.com) based in London, UK. Podcast Radio has shown tremendous growth since its launch less than five years ago and is heard worldwide with a menu of podcasts online as well as on air in the UK via DAB radio stations.  The company recently expanded its footprint into North America as a radio program content supplier. Harrison and Edwards take a deep dive into the state of DAB as a 21st century radio broadcast technology in addition to discussing a big picture view of the state of radio in general. Harrison describes Edwards as one of world radio’s rising young visionaries. Listen to the uninterrupted interview in its entirety here.

Industry Views

TRUE CRIME: What Would You Do?

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.

Upon release, the convicted murderer is hired as an on-air talent by at least three publicly held companies, with properties licensed by the federal government and heavily staffed with women employees. “Hey, he’s a good jock!” He works continuously from the time of his release until he retires about 18 years later in 1991.

Within the past decade, major market on-air talent have been fired, chastised, suspended or forced to mumble meaningless public apologies for posting tacky memes, joking about sports sideliner Erin Andrews (at the same time TMZ reporters were making the very same jokes about her on FOX), questioning team owners’ judgements, or posting “inappropriate” remarks on all forms of social media. Entire businesses have been lost because of silly off-air comments by talk hosts or DJs. Dr. Laura is an amazingly great talent.

Many of the job security issues faced by today’s on-air talent are the result of social media posts they made a few years ago – or sometimes things they said a few decades ago. Worse, people in all professions get in trouble for expressions uttered outside of the parameters of their actual jobs. A joke about the boss, a compliment about the attractiveness of a co-worker or mocking a product – in very few words – could easily destroy a career.

Considering this oh-so-touchy environment, would the murderer be hired today, or even allowed in a radio station’s lobby?  No, “Humble” Harve Miller, the murderer, would not be hired today by the very same companies that hired him a relatively few short decades ago.

Based on today’s standards, the CEOs of the companies that did hire Humble Harve should be immediately fired or at least forced to issue written public apologies and be deprived of their bonuses or suffer a claw back of their retirement packages. Immediately. My god! An 11-year-old murder witness! 

Too much? Too late, you say. Not practical? Agree!! Those actions would be just as overwrought as firing or shaming a host about their Erin Andrews joke or meme posted on X.

How likely do you think one of my proudest hires, Dr. Ruth Westheimer, would have a chance to become the number one radio personality in New York City today?

Perspective: memes, jokes, asides, and minor league slander only become big deals when the paranoid company stops time and puts out a public apology. The apology inevitably, not the incident, reaches a much larger audience. The public awareness brought about by the apology or employee firing actually causes damage to all involved.

Walter Sabo has helped some of the largest media companies in the world increase share of audience. Clients have included Conde Nast, SiriusXM, ABC, Gannett, RKO General, American Tower, TuneIn and more. The company he founded, HITVIEWS was the first to identify and monetize online influencers as revealed at the TALKERS New Media Seminar in 2008. His Talk Media Network show, “Sterling On Sunday,” generates significant audience share for stations such as WPHT, Philadelphia; KMBZ-FM, Kansas City; KMOX, St Louis; and KFBK, Sacramento. You can learn about the show at www.waltersterlingshow.com or email Walter at walter@sabomedia.com.

Industry News

TALKERS News Notes

Midwest Communications’ news/talk KFGO-AM/FM, Fargo “The Mighty 790” is named Best Radio Station in Inforum’s 2023 The Best of the Red River Valley. The station has held the #1 position in the annual feature for more than 20 years. KFGO operations manager Joel Heitkamp states, “We have by far the biggest and most talented staff and we’re not afraid to add to it. We still go out there and find ways to improve. Our responsibility, first and foremost, is to our listeners. We’ll always realize that.”

Recently retired WIP-FM, Philadelphia morning drive host Angelo Cataldi publishes a book chronicling his career titled, LOUD: How a Shy Nerd Came to Philadelphia and Turned up the Volume in the Most Passionate Sports City in America (Triumph Books, 2023). The publisher’s promotion for the book says, “LOUD is an exuberant chronicle of Cataldi’s life, from his childhood as a self-described ‘king nerd’ in Providence, Rhode Island, to the traditional newspaper career he left behind, and his eventual rise to the top of the Philadelphia sports radio scene on WIP. Through it all, Cataldi remained dedicated to his mission of talking about what the city was talking about, in the same tone. And that tone was loud, passionate, and unapologetically real.”

Industry News

Paul McLane is This Week’s Guest on Harrison Podcast

Noted radio industry journalist Paul McLane is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” McLane is editor in chief of the worldwide broadcasting trade publication Radio World, which he joined in 1996. In anticipation of World Radio Day 2024 coming up on February 13, Harrison and McLane discuss the past and present of radio from a global perspective and speculate on the iconic platform’s future integrating into the rapidly changing paradigm of 21st century media while maintaining its unique identity. Listen to the podcast in its entirety here.

Industry News

TALKERS News Notes

Legendary comic and talk show host Jimmie Walker is filling in at Audacy’s news/talk KXNT-AM, Las Vegas this week and next, hosting the 1:00 pm to 3:00 pm show. Walker is available for fill-in work and can be reached at: dynomitecomic1@hotmail.com.

PodcastOne acquires the exclusive sales and distribution rights to “The Consult: The Real FBI Profilers” from retired FBI agent and profiler Julia Cowley. The podcast is produced by Alice LaCour and Brett Talle. PodcastOne co-founder and president Kit Gray says, “Being introduced to Julia and her show ‘The Consult’ by Alice and Brett was a win for us at PodcastOne. This program fits perfectly into our existing roster of top-notch true crime genre shows and we are thrilled to offer ‘The Consult’ to our listeners and to our advertisers who are looking to add to their playlists.”

Industry News

Simon Conway Adds Orlando Morning Show to Hosting Duties

iHeartMedia news/talk radio personality Simon Conway is assuming the lead host role on the morning show on the company’s Orlando talk station WFLF-AM “Newsradio WFLA.” Conway – who continues his role hostingim the afternoon drive show based at WHO-AM, Des Moines and syndicated to WMT-AM Cedar Rapids and WOC-AM, Quad Cities – takes over the new morning show role from Bud Hedinger, who retired from the station after 20 years. Conway says, “It is such an honor to have been given the keys to this amazing morning drive show in the heart of Central Florida. We have a great crew and we are aiming to be hard-hitting, fun and entertaining all at the same time.”

Industry Views

Monday Memo: How Talk Radio Imitates Lunch

By Holland Cooke
Consultant

imHere’s actual news copy, from Joe Connolly’s business report one morning on WCBS, NY: “One third of all domestic flights are now late, by an average of one hour.”

Note: That wasn’t the headline, it was the entire story. As-much-as half of Connolly’s script is one-sentence stories. Espresso, not latte. Just the factoids, ma’am. The essence. What the listener would likely retain (and quote later) from the story if copy were longer.

Here’s some HC lore – and promo language – that’ll be familiar to programmers and talent I work with:

The first 5 minutes of the hour are for facts.

The next 55 are for feelings.

Your news people, and/or your network, fuss to make 00-05 a handy digest of the-very-latest-about the stories they reckon to be relevant to your target listener. Your on-air imaging should promise accordingly. Invite busy, in-car listeners to make an hourly appointment, “THROUGHOUT YOUR BUSY DAY.”

The people with whom that benefit statement will resonate are high-TSL users who don’t want to feel “OUT-OF-THE-LOOP, WHEN YOU’RE OUT-AND-ABOUT.” And they’re the listeners your local direct retail advertisers want to meet the most. Every time they stop the car, they spend money.

im

What happens at lunch is what should happen on-air

Picture Jerry, Elaine, George, and Kramer at that coffee shop on “Seinfeld.”

Suppose Jerry heard Connolly’s report earlier that morning and mentioned that story. Because ratings are a memory test, this is a home run, even if Jerry doesn’t say “WCBS” when he repeats what Joe reported. Joe made a deposit in Jerry’s memory bank. If Jerry does say “WCBS,” it’s a grand slam.

Then, George chimes in: “AN HOUR LATE???  THAT’S NOTHING!  WAIT’LL YOU HEAR WHAT HAPPENED WHEN MY PARENTS TRIED TO FLY TO FLORIDA LAST WEEK!” Now Elaine and Kramer are engaged; and they too might have stories.

Jerry shared what he heard 00-05, information of interest, facts. George is that first caller you want the screener to put through. Elaine and Kramer are listeners who can relate, might contribute their feelings, and will at least remember.

Because ratings methodology can give you an entire Quarter Hour credit for as-little-as 5 minutes of actual listening, the-most-opportune topics are compelling stories listeners just heard on-hour, which you then offer callers your air to weigh-in-on.

Why? People believe your promos. They stopped-in for their on-hour update. Then, at 05, before an index finger can travel from the steering wheel to the “Kiss” or “Lite” or “Magic” button, engage them.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

Townsquare Media Third Quarter Revenue Declines 5%

Townsquare Media reports its financial data for the third quarter of 2023 and says net revenue for the period was $115 million, a decrease of 5% compared to the third quarter of 2022. The company reports a net loss of $36.5 million, compared to the net income of $2.8 million it reported in the third quarter of 2022. Townsquare reports operating results by segment. It’s Broadcast Advertising segment reportsim revenue of $54 million, a decline of 8.6% year-over-year. It’s Subscription Digital Marketing Solutions segment revenue was $20 million, down 12.6% from Q3 of 2022, and its Digital Advertising segment revenue was $39 million, up 5.5% year-over-year. Townsquare Media CEO Bill Wilson states, “The strong cash generation characteristics of our assets allowed us to produce $39 million of cash flow from operations in the first nine months of 2023, an increase of $7 million as compared to the prior year. We could not be more pleased to share that given our strong cash position, we were able to repurchase and retire approximately $14 million of our Unsecured Senior Notes at a discount during the third quarter, bringing our year-to-date total bond repurchases to $27 million. In addition, we repurchased approximately 94,000 Class A shares in the third quarter (in total, we’ve repurchased 1.7 million shares in 2023), and continue to pay a high-yielding dividend while also investing in our business. We also ended the quarter with a strong cash balance of $38 million and net leverage of 4.49x, retaining financial flexibility moving forward.”

Industry News

THE BIG 88 to become New York and New Jersey’s Largest College Radio Station on November 8

imWRHU-FM, Hempstead, New York chief engineer Andy Gladding played a role in organizing the November 8 event when eight university and high school owned-and-operated stations broadcasting in the 88.1-88.9 segment of the FM band in the number one media market in the country join together to celebrate their love of college radio. Starting at 12:00 noon ET, “The Big 88” will become New York and New Jersey’s largest college radio station, covering an FM broadcast footprint of over 120 miles. In a story written for TALKERS magazine, Gladding says that despite the rash of American colleges selling their radio properties, the New York market has a vibrant college radio community. He says college radio stations have a special value. “I have spent 20 years working as a student volunteer and administrator at WRHU, ‘Radio Hofstra University,’ and have seen first-hand how college radio contributes to the growth and success of students looking to pursue a career in radio, television and digital media. Students and community volunteers who participate at college radio stations find themselves engaged in a diverse community of voices, opinions and music. While their approach and interests may be different, their practice at the college radio station unites them with one unified goal: to serve the listening audience by creating imaginative and alternative audio programming using the university’s FM transmission facility as their channel to the world. Read Gladding’s entire story here.

Industry Views

International “1World Radio” Co-hosts Andy Gladding (USA) and Jamie-Lee Fredericks (South Africa) are This Week’s Guests on Harrison Podcast

The co-hosts of “1World Radio,” Andy Gladding and Jamie-Lee Fredericks, are this week’s guests on the award-winning PodcastOne series, “The Michael Harrison Interview.” Their weekly international radio show is a co-production of Gladding’s WRHU 88.7 FM, Hempstead, NY, USA and Fredericks’ Bush Radio 89.5 FM, Cape Town, South Africa. WRHU is a highly respected campus radio station broadcasting from Hofstra University on Long Island, just outside of New York City. The American co-host is also the chief engineer at WRHU as well as a college instructor. He simultaneously serves as chief engineer at Salem Media’s WNYM and WMCA in New York. The South African co-host is an air personality on Bush Radio – a dynamic young woman who grew up with an intense love of radio. The conversation explores the differences and similarities between their stations and how they reflect the cultures of their home nations. Not to be missed. Listen to the podcast in its entirety here.

Industry Views

Monday Memo: Stamina, Systems, Support

By Holland Cooke
Consltant

imFeel busy? Try keeping-up with these four:

— Like George Clooney’s character in “Up In The Air,” Mike McVay attained an elite status earned by only a handful when Continental Airlines was the principal carrier in Cleveland, his home base. And he’s still at it, consulting full-time since 1984.

— “Rhode Island’s anchorman” is ultimate split-shifter Gene Valicenti, who hosts 3 hours of radio on WPRO at 6AM (11 years), then at 6PM he co-anchors on NBC10 TV (31 years), both top-rated shows.

— For 10 years I’ve been riding 138 miles with owner Jay Philippone from his home in Pittsburgh to Connect FM + Sunny 106 in DuBois PA. He lived there when his children were young, then moved to the Burgh’ when he bought stations in nearer West Virginia; and “because you get home quicker from Pirates and Penguins and Steelers games.”

— And for 20 years I’ve followed owner Paul Gleiser “106.3 miles door-to-door” from his home in Dallas to KTBB + KRWR in Tyler-Longview. Why the trek? “My wife gets to do what she wants to do” in the culturally rich Metroplex, and where she is a university professor.

How DO they do it?

“On the cusp of my 65th birthday,” Jay laughs, “that’s a good question!” As bosses, he and Paul are innately motivated. Gene sets the alarm for 5AM, but – because “I just can’t wait to get on the radio — I find myself getting up earlier,” to execute a show he and his producers mapped-out the day before.

Their love for our craft is clear. Mike says he’s “up late and up early because l absolutely love what I’m doing. I really don’t feel like I’m working for the most part.”

im

Their routine seems anything-but

Gleiser has gone-though “a lot of tires” making his trans-Texas trek 4 days a week since 1991 (on Wednesdays in his ATW Creative Services studio in Dallas). And he makes the most of all those miles: “I’m in the News and Talk business, so I use that time to consume news and keep myself current.” As does Philippone; and all that back-N-forth time affords them an invaluable perspective listening in-car, where AM/FM radio is still #1.

Mike McVay travels 3 weeks a month (down from 48 weeks X 5 days pre-pandemic), unlike Gene Valicenti’s 6AM + 6PM gigs that keep him closer to home. And, yes, Gene naps between shows (“30 minutes, longer makes it worse”). But by 5PM he’s in the bustling NBC10 newsroom, where “I start to work on the 6P TV script” he’s given, “which I go through and rewrite almost every story and tease, to make the copy sound like me.” 

Technology: Friend or foe?

“Yes!” Gleiser quips. “There are only tradeoffs.” On the plus side, the pandemic-necessitated telecommuting that has transformed so many other industries has shown radio new options.

Jimmy Failla’s first affiliate remote was from KTBB, where – minutes before airtime – Internet service failed. If I hadn’t seen it in person, I wouldn’t have believed that we fed New York via an iPhone hotspot. And as Failla’s frequent fill-in, Paul has hosted the show from KTBB and from home in Dallas and in-studio at Fox/NY, and my trained ear can’t hear the difference. And when Valicenti does his radio show at home Monday and Friday mornings, he can even do his live NBC10 TV simulcast hit there.

Philippone raves about the Radio.cloud automation system “that allows us to work and manage the product and diagnose transmitter problems from anywhere.” But he confesses that “I’m still working on a perfect way to manage my In box, to be able to keep-up” with the volume of communication and information, the velocity of which is “lots faster than pre-Internet/pre-Email days.”

During my 17 years as McVay Media news/talk specialist, I learned lots from Mike about keeping organized. “Obsessive about detail and staying focused on the job at hand,” he types meeting notes in real-time. “I do everything I need to do as quickly as it can be done,” which also means making the most of all that time in-flight. He warns managers to “prioritize properly, so the crisis of one person doesn’t become a crisis for someone else.”

It takes a team 

Gene Valicenti admits “I got lucky with two good producers,” one at WPRO the other at NBC10. “They’re both fast and technologically-savvy,” and his radio producer “can quickly find something during commercial breaks.” He talks with both producers several times each day, and they talk to each other. “It’s all about cross-promoting, cross-purposing” on-air material from station-to-station, win-win.

Paul Gleiser IS his stations. He has a PD, but he himself is owner, GM, Sales Manager, Promotion Manager, and choosy endorsement spot talent. “It’s an unusual management structure,” in which “everybody is in Sales, and everybody knows their job, and has tenure, almost zero turnover” (the last couple openings were because two longtime staffers died suddenly, too young).

Jay Philippone is at his Pennsylvania stations Mondays (interacting with each staffer and finalizing his visit to-do list) and Tuesdays (“meetings day”) and Wednesdays (follow-through). He has a full-time GM and “she’s been on the job 30 years next month, someone to make sure things get done and ‘the trains run on time.’”

Hitting Pause 

Mike urges “find time to turn it off. Let your brain be on rest, and entertain yourself.” He’s a sports fan, and binge-watches his favorite TV shows. Jay will “take a half day and not work, just read,” and he calls that decompression “really, really worthwhile.”

But retirement? McVay: Nope. Gleiser: “And do WHAT?” Philippone: “I’ve been in radio since I was 19 and I love what I do.” When I ask “If you didn’t do this?” Jay admits “I don’t have an answer,” and he thinks “it would be easy to lose a sense of direction.” As did his retired friend who said “it sucks.”

Valicenti is struck by the reach of WPRO’s station stream: “You would not believe how many rely on it,” and when it hiccups “we hear about it!” And not just from locals using the station app and smart speakers. He has a big following in Florida, seasonal snowbirds and Rhode Island ex-pat retirees who are frequent callers. When the time comes? “Maybe doing a radio show from Florida,” where – vacationing recently in Naples – he was greeted by New England accents when spotted in restaurants callers had recommended.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Tony Bruno Launching Sports Talk Network

Philadelphia sports site Crossing Broad shares a press release from sports talk media personality Tony Bruno that announces the debut of his new sports talk venture, the Tony Bruno Sports Network. The network will feature “The Tony Bruno Show” in afternoon drive (3:00 pm to 6:00 pm ET), along with “The Pete Sheppard Show” (7:00 am to 10:00 am ET), “Defo & Lubie” (10:00 am to 12:00 noon ET), andim “Martinez & Company” (6:00 pm to 8:00 pm ET), with the early afternoon daypart to be announced. The press release states, TBSN will debut October 30th  with LIVE programming every weekday with sports talk radio from 7am to 8pm to start. Additional time slots and weekend programming will be added over the following months. TBSN is available to listeners nationwide online via LIVE365.com and on the ‘Tony Bruno Sports Network’ app for Android and iPhone.” Bruno adds, “I want to thank all of my fans who have followed and supported me through the years. I am grateful to everyone who has encouraged me to return and who still want to hear my daily fun approach to sports and current affairs, which has been my forté for over five decades in broadcasting; this time, I’m bringing friends! I hear over and over again that fans are tired of X’s & O’s sports radio. I plan to bring back exciting, sports talk radio again, with a Florida flair. What better place to launch a new nationwide sports network than in Florida, a true melting pot of fans from all over the nation.”

Industry Views

Harry Hurley is This Week’s Guest on Harrison Podcast

WPG, Atlantic City, New Jersey legendary host Harry Hurley is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.” Hurley has been at the helm of the heritage station’s wildly successful morning show for more than 30 years. He is also known to talk radio audiences nationwide as a special guest host making numerous appearances on FOX News Radio. Before he made an indelible mark in radio, Hurley was an accomplished executive in Atlantic City’s hotel and banking industries. Michael Harrison describes Hurley as being “a remarkable combination of business savvy and emotional intelligence – not to mention, extremely talented.” One of the notable accomplishments this outstanding broadcaster has achieved in his career has been on the philanthropical front. During the past 16 years, Hurley’s 501c3 charitable foundation, which annually presents both a gala civic dinner and a charity golf tournament, has raised and distributed more than $1.4 million to worthy causes across the State of New Jersey and beyond. His most recent dinner took place on September 29. It alone raised over $100,000. Hurley is a public service dynamo and in Harrison’s words, “a role model for local hosts and stations to emulate in establishing a positive brand within their market.” Hurley is the recipient of numerous radio industry and local New Jersey honors. Listen to the podcast in its entirety here.

Features

The Greatest Home Run

A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!

By Mark Wainwright

imThe History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.

Long-time baseball fans know the basic facts: On October 13, 1960, Bill Mazeroski of the Pittsburgh Pirates hit a line drive over the left field wall at Pittsburgh’s Forbes Field to win the World Series for the Pirates.

This was an iconic moment in baseball history, and an iconic moment in baseball broadcasting history, as well … although the Hall of Fame broadcaster who described the moment for the national radio audience probably wished he could have done a second take!

im

Above: Bill Mazeroski crosses the plate for the Game 7 victory! (photo courtesy YouTube)

It was a dramatic finish to an astonishing World Series, but as often happens, the backstory of that moment and how it was broadcast– and everything that led up to it – has been largely forgotten. As we follow this year’s MLB playoffs (while taking note of the anniversary), it’s worthwhile to look back at an earlier, very different era of post-season baseball…

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The 1960 World Series opponents could hardly have been more different. The New York Yankees of that era were a machine, and the 1960 team easily dominated the American League on their way to the pennant. In contrast, the Pittsburgh Pirates were a surprise. The Pirates had not been to the Series since 1927, they were coming off a mediocre 1959 season, and expectations were low… but they got off to a good start and managed to keep it going. With timely pitching, clutch hitting, lucky breaks, and a never-say-die attitude (21 of their 95 wins came in their final at-bat), the Pirates claimed the National League pennant. The Yankees were studs, while the Pirates were scrappers, and the first six games of the Series reflected the character and personality of the respective teams.

In their three wins, the Yankee sluggers clobbered Pittsburgh pitchers for 38 runs. Yet, the Pirates managed to hang on, squeezing out three close victories in response. It all came down to Game 7 at Forbes Field on the afternoon of Thursday, October 13. Not only were there multiple Hall-of-Famers on the field and in the dugouts, there were Hall-of-Famers in both the TV and radio broadcast booths:

NBC’s national TV broadcast (in “Living Color!”) was handled by Yankees announcer Mel Allen and the Pirates’ Bob Prince, while NBC’s national radio broadcast was called by the Chicago Cubs’ Jack Quinlan, and Chuck Thompson, the play-by-play voice of the Washington Senators… wait, what? The Washington Senators? Wasn’t Chuck Thompson the voice of the Baltimore Orioles forever? For most of his career, yes… but Thompson was caught in a business dispute between the Baltimore brewery that owned the Orioles and the Baltimore brewery that owned his broadcasting contract, so Chuck wound up in Washington for a while (alas, as so often happens in life, it was a battle between money and beer, and money won out).

Game 7 combined and concentrated all the craziness of the previous six. Both pitching staffs were tired, and the hitters took advantage; it is the only game in World Series history where no pitcher from either team recorded even a single strikeout. The Pirates jumped out to an early 2-0 lead, but the New York offense awakened and the Yankees took a 7-4 lead into the bottom of the eighth inning. That’s when things really started to get strange…

In the Pittsburgh half of the 8th, it appeared a routine ground ball would start a double-play and stall a potential Pittsburgh rally… but the ball took a bad hop and hit Yankee shortstop (and later, Hall of Fame broadcaster) Tony Kubek in the throat. He got up bleeding and gasping for air, and was taken to the hospital with bruised vocal cords and a swollen trachea.The injury didn’t damage Kubek’s future career, but it kept the Pirates alive, and they followed with five runs to take a 9-7 lead into the 9th inning. Just three outs away, and yet…

The Yankees scored two runs to tie it at 9-9. The tying run was another odd play; a hard shot toward first base looked like a game-ending (and Series-ending) double play, but Pittsburgh first baseman Rocky Nelson took the easy out at first… which turned the play into a fielders’ choice. Mickey Mantle (the runner already on first) dove back to base and avoided the tag, which gave the Yankee runner on third the opportunity to tie it up. The Yankee inning ended with a routine ground out, so it all came down to the bottom of the 9th.

New York manager Casey Stengel left Ralph Terry in to pitch the 9th, with 15-game-winner Art Ditmar warming in the bullpen, if needed. Second baseman Bill Mazeroski would lead off the inning for the Pirates. Mazeroski was much better known for his outstanding glove work than his hitting, but he had one of the Pirates’ hottest bats late in the season, and it paid off.

Ball one, high. Catcher Johnny Blanchard went to the mound to briefly confer with Terry. Up in the radio booth, Chuck Thompson was obviously caught up in the excitement of the moment and everything leading up to it:

“Well, a little while ago, when we mentioned that this one, in typical fashion, was going right to the wire, little did we know…”

Then, at 3:36 pm, the 1-0 pitch, and…

“Art Ditmar throws…”

(Chuck, no! Ditmar’s still in the bullpen! Terry’s pitching!)

Thompson called the following moments superbly when Mazeroski connected and the ball sailed over the wall at the 406’ mark. Pandemonium ensued as Mazeroski quickly rounded the bases. Fans poured onto the field; it looked like half of Pittsburgh was poised to welcome him at home plate.

Unfortunately, Thompson committed another gaffe in the midst of the uproar:

“Ladies and gentlemen, Mazeroski has hit a one-nothing pitch over the left field fence at Forbes Field to win the 1960 World Series for the Pittsburgh Pirates by a score of ten to nothing!”

(Chuck, no! Look at the scoreboard! Look at your scorecard!)

…to his credit, he corrected himself moments later.

As both a long-time broadcaster and a Baltimore native – someone who heard Chuck Thompson broadcast countless games for the Baltimore Orioles and the Baltimore Colts of the NFL – it’s bizarre to hear Thompson commit these gaffes. Chuck Thompson did NOT make mistakes like this; he just didn’t. In his 1996 autobiography, he called it “easily the most embarrassing moment of my career behind the microphone.” His flawed moment did not derail a stellar career. In 1993, he received the Ford C. Frick broadcasting award from the Baseball Hall of Fame, and his name is honored in Cooperstown alongside the greats of the sport.

There’s a YouTube link, of course. Whoever produced it did a nice job of capturing this iconic event in sports history. You’ll hear Chuck Thompson’s “flawed but endearing” (as Wikipedia describes it) radio call of the homer, combined with the actual broadcast video. Although the audio portion switches over to Mel Allen’s TV call toward the conclusion, this minor deviation from the archived radio recording does nothing to spoil the drama and excitement. And by the way… the story behind how and why the Game 7 telecast was preserved is amazing enough on its own. So stay tuned for our post-game wrap-up!

The Greatest Home Run!

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EPILOGUE

Although NBC videotaped all seven games (in “Living Color!”), those recordings soon disappeared. As I’ve mentioned in previous articles, videotape was very expensive back then, the reels were cumbersome, and storage was an issue. Thus, networks often re-used the tapes for various purposes, wiping everything that was recorded previously. Countless hours of television history have been lost due to this practice. So why did the entire TV broadcast of Game 7 survive intact (at least in black-and-white)?

You can thank Hollywood singing star Bing Crosby. Bing held an ownership interest in the Pirates then and was a huge fan, but he was oddly superstitious about things. He believed that watching the game on television would jinx the team, and showing up at Forbes Field would have been even worse. So he and his wife took off for a brief vacation in France, where he listened to the broadcast on shortwave radio. However…

Crosby had a close relationship with Ampex (including a financial interest), and he asked the folks at Ampex to record the game so he could watch it upon his return (but only if the Pirates won!). It’s not clear whether they taped it and transferred it to kinescope film or if they filmed a kinescope directly from the live broadcast. In any event, a black-and-white kinescope was saved and presented to Crosby. Presumably, Bing enjoyed viewing it and subsequently stashed it in his basement – where it remained untouched for forty-nine years!

In 2009, long after Crosby’s death, Robert Bader – an executive from Bing Crosby Enterprises – was going through materials at Crosby’s former home in Hillsborough, California. He was looking for any useful recorded video that could be transferred to DVD and marketed, and he stumbled onto the five-reel set in Bing’s wine cellar! It is the only known copy of the historic game. The reels were preserved and digitized, and later broadcast as part of several retrospectives covering the 1960 World Series and Game 7 specifically.

So… what’s mellowing in your wine cellar?

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Mark Wainwright is a veteran radio performer and voiceover artist who has spent decades working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. Mark can be reached through his LinkedIn page or at: markwainwright@earthlink.net

 

Industry News

KCMO, Kansas City Adds Full Market FM to Create Tri-Cast

Cumulus Media Kansas City news/talk outlet KCMO-AM is simulcasting its content on the Ottawa, Kansas-licensed Class C1 FM KCHZ (formerly CHR “The Vibe”). This, in addition to it also airing on translator K279BI at 103.7 FM, creates a tri-cast for the programming that the company says expands “coverage and reaching the entire Kansas City market and beyond.” Cumulus Kansas City regional VPim Donna Baker states, “Today Cumulus Kansas City completes the market transformation of our dominant cluster. With recent moves for Kansas City’s hip hop and R&B – now ‘Power 105.1,’ ‘107.3 The Vibe All The Hits,’ and now adding 95.7 FM to the simulcast of 710 AM and 103.7 FM for a tri-cast of ‘KCMO Talk,’ we have the right formats on the right signals reaching the entire Kansas City community. Congratulations to program director Pete Mundo and our leadership team for their tireless work on this important step forward.” Mundo adds, “KCMO has a rich history. As we often say, ‘If it’s IN KCMO, it’s ON KCMO.’ These legacy call letters have been synonymous with shows that engage the audience in conversations about local and national issues that impact their everyday lives. The addition of 95.7 FM provides a crystal-clear audio experience for our rapidly growing fan base and I’m excited to even better serve talk radio listeners across the Kansas City region.”

Industry News

Jerry Del Colliano is This Week’s Guest on Harrison Podcast

Noted media industries analyst Jerry Del Colliano is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Del Colliano is publisher of the daily newsletter Inside Music Media that serves radio and music professionals with behind-the-scenes happenings at the highest levels in these industries sparked by his hard-hitting and often controversial commentary. Del Colliano has served as Professor of Music Industry at the University of Southern California and currently holds the position of Professor of Music Business Program at New York University’s Steinhardt Department of Music and Performing Arts Profession. These positions have given him insight into today’s youth culture and its potential application in both the radio and music businesses looking to appeal to younger demos. Harrison and Del Colliano engage in an extensive discussion about “generational media” and the professor’s first-hand observations about the habits and mindset of “Gen Z.”  Not to be missed! Listen to the podcast in its entirety here.

Industry Views

Matthew B. Harrison is This Week’s Guest on Harrison Podcast

Two generations of the Harrison radio family meet on mic discussing the copyright implications of artificial intelligence as Matthew B. Harrison is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Matthew, the son of Michael, is VP/associate publisher of TALKERS in addition to being a media and intellectual property attorney, talent manager and audio/video producer.  His latest productions, “I Got a Line in New York City” (www.igotaline.com) and “My Friend is Going Away” (www.myfriendisgoingaway.com) are experimental exercises in the utilization of AI graphics in the music video genre. On this podcast, Harrison and Harrison bring into focus the somewhat murky application of copyright law in communications and the arts as we hurtle into the frontier age of artificial intelligence. Listen to the podcast in its entirety here. 

Industry Views

Monday Memo: Sell Yourself a Schedule

By Holland Cooke
Consultant

imI asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”

“Many times!” he guffawed. “I told ‘em ‘Keep your money! It won’t work!’” And he would explain to the prospect that repetition is the key to radio advertising.

Pitch like your happiest advertisers

Smart reps schedule commercial flights using the Radio Advertising Bureau’s Optimum Effective Scheduling formula (OES), because “message retention and recall begins after three exposures.”

Don’t stop there. I don’t know WHEN I’ll need to buy a tire, but when that next nail finds me, I know WHERE I will buy, because that retailer advertises enough to own “tires” in my mind. Purchasing a whole car is more foreseeable, and I’ve read that it takes many buyers 90 days to pull the trigger. So, if the copy is just right, always-on always works.

Programmers: Are you selling your station, on its own air, with the frequency we preach to clients? And – no matter how often you freshen your imaging – is the benefit statement as consistent as the many ways “Liberty-Liberty-Libbberty” assures us “you only pay for what you need?”

im

Sales 101: “Your best prospect is…”

Say it with me: “…an existing customer.”

To be clear: Nothing you say on-air will add cume, because the only people who hear your imaging are already listening.

Hey, who wouldn’t want a bigger budget for billboards over the Interstate? But it’s…the Interstate. Many who give it a glance (at most) don’t even live here. Some of those who do might give you a try. And whether they do or whether they don’t, there’s very little you can do to keep them sitting in a parked car, listening. So how can we invite them back more often?

Tip: On-hour news appointments, “a quick [name of network] update, throughout your busy day” as the world we live in has listeners wondering “What NEXT???” This is increasingly useful for music stations, with music now commoditized by non-broadcast competitors.

Rip me off

On-air promos accomplish three things:

— Defining the station, labeling your button in the listener’s mind.

— Asking for more occasions of listening, thus the newscast tip above.

— Listeners REMEMBER having-listened. Not just opportune in diary markets, where we want diarykeepers to round-up. 😉 In PPM markets, awareness drives use. So, in both cases, ratings are a memory test. And this matters even if you don’t subscribe to ratings, because advertisers need prospects to hear that tire commercial multiple times.

So, it’s worth your time to review all imaging and promos now airing. Of each piece, ask yourself: What does this accomplish? Does this convey why/when/how the listener should/can listen more often?

To hear 21 examples of imaging work I’ve done for client stations, click “DO listeners understand why to spend more time with you?” at HollandCooke.com

OK…ONE exception…

I asked my bud, who sold a lotta radio for a lotta years: “What if the request to buy ONE commercial was a pop-the-question surprise, to air when the hopeful groom knew she would be listening?”

“Ka-CHING!” he winked, “and I’d nick him good! You know what that ring cost?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

Former Arizona Talk Host John C. Scott Dies at 80

Tucson.com reports that longtime Tucson market radio personality John C. Scott died on Friday (9/22) at the age of 80. He retired from his “John C. Scott Political Forum” program on Bustos Media’s KVOI-AM in July. Scott relocated to Tucson in 1967 and worked as the news anchor for KTKT-AM. He later became for news anchor for KVOA-TV, and KOLD-TV. He also hosted a talk show on KGUN-TV. In 1972, Scott won a seat in the Arizona State Senate where he served as a Democrat for two years. Current Tucson mayoral candidate Ed Ackerley comments, “He was a progressive conservative. I know that’s an oxymoron, but I believe had the best interests of the city at heart. His overall sense was that we can all come together, work together to make Tucson a better place to live.” Read the Tucson.com obit here.

Industry News

WXYT-FM, Detroit Announces New Morning Show

Audacy promotes Detroit sports talk personality Jim Costa to co-host of the morning show on sports talk WXYT-FM, Detroit “97.1 The Ticket,” following the conclusion of the Detroit Lions season in February. He’ll join current morning personality Jon Jansen and takes over for Mike Stone who is retiring. Costa hasim been with the station since February of 2021 and has served as evening host, prime-time fill-in host, and co-hosts the “Cash The Ticket” sports betting podcast with WXYT afternoon host Mike Valenti. Audacy Detroit SVP and market manager imDebbie Kenyon says, “I’m thrilled that Jim Costa will be the next co-host of the ‘97.1 The Ticket’ morning show. Jim has spent the last few years building a great relationship with his listeners. We look forward to the talents of Jim Costa and Jon Jansen entertaining and informing the Detroit sports audience and can’t wait to see how the show evolves in 2024.” Costa adds, “This is a dream come true for me. My whole career, I’ve chased the chance to build a show on ‘97.1 The Ticket.’ I grew up listening to this station and rooting for these teams. To start the conversation in Detroit every morning is special. Jon Jansen and I are a good contrast; we play off each other well, and I’m excited for the show we will create along with Heather [Park] and the entire morning show crew.”

Industry News

Broadcasters Inducted into Rhode Island Hall of Fame

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Pictured above is WPRO-AM/WEAN-FM, Providence morning host and WJAR-TV, Providence 6:00 pm anchor Gene Valicenti (right) with consultants Holland Cooke (left) and Mike McVay (center). Valicenti was one of those inducted into Rhode Island Radio & TV Hall of Fame last night (9/21). This year’s other radio inductee is former WPRO news director Chris Camp, who recently retired back to Rhode Island after 28 years as news director at Cox Media Group’s WSB-AM/WSBB-FM, Atlanta.