Industry News

KFNS, St. Louis Transitioning to KLIS “The Lou Information Station”

Longtime sports talk outlet KFNS, St. Louis is in the process of changing hands as Big Toe Media announced its intent to acquire the station from Zobrist Media back on April 10. Now, Big Toe Media is revealing that its plans for the station include call letter changes – to KLIS – and a re-brand to “Theimg Lou Information Station.” The station’s new lineup includes: “IN YOUR CITY Show” with Kelley Lamm and Gordon Montgomery; “Hot Take Central” with Jim Hayes& Cam Janssen; “Sounds of STL” with Tony Patrico; the nationally syndicated program “The Ramsey Show” and more. Big Toe Media says the station will be “a dynamic new content platform designed to deliver fresh, relevant, and engaging daily programming focused on the news, sports, culture, and conversations that matter to most of the St. Louis community. The press release adds that “The Lou Information Station” is a “modern media platform built for how St. Louis consumes content in 2025 with live and on-demand shows via YouTube, Apple Podcasts, Spotify, and all major podcast platforms.”

Industry Views

When the Algorithm Misses the Mark: What the Walters v. OpenAI Case Means for Talk Hosts

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgIn a ruling that should catch the attention of every talk host and media creator dabbling in AI, a Georgia court has dismissed “Armed American Radio” syndicated host Mark Walters’ defamation lawsuit against OpenAI. The case revolved around a disturbing but increasingly common glitch: a chatbot “hallucinating” canonically false but believable information.

The Happenings: A journalist asked ChatGPT to summarize a real court case. Instead, the AI invented a fictional lawsuit accusing Walters of embezzling from the Second Amendment Foundation — a group with which he’s never been employed. The journalist spotted the error and never published inaccurate information. But the damage, at least emotionally and reputationally, was done. That untruth was out there, and Walters sued for defamation.

Last week, the court kicked the case. The court determined Walters was a public figure, and as such, Walters had to prove “actual malice” — that OpenAI knowingly or recklessly published falsehoods. He couldn’t but now it may be impossible.

The judge emphasized the basis that there was an assumption false information was never shared publicly. It stayed within a private conversation between the journalist and ChatGPT. No dissemination, no defamation.

But while OpenAI may have escaped liability, the ruling raises serious questions for the rest in the content creation space.

What This Means for Talk Hosts

Let’s be honest: AI tools like ChatGPT are already part of the media ecosystem. Hosts use them to summarize articles, brainstorm show topics, generate ad copy, and even suggest guest questions. They’re efficient — and also dangerous.

This case shows just how easily AI can generate falsehoods with confidence and detail. If a host were to read something like that hallucinated lawsuit on air, without verifying it, the legal risk would shift. It wouldn’t be the AI company on the hook — it would be the broadcaster who repeated it.

Key Lessons

  1. AI is not a source.
    It’s a starting point. Just like a tip from a caller or a line on social media, AI-generated content must be verified before use.
  2. Public figures are more exposed.
    The legal system gives less protection to people in the public eye — like talk hosts — and requires a higher burden of proof in defamation claims. That cuts both ways.
  3. Disclosure helps.
    OpenAI’s disclaimers about potential inaccuracies helped them in court. On air, disclosing when you use AI can offer similar protection — and builds trust with your audience.
  4. Editorial judgment still rules.
    No matter how fast or slick AI gets, it doesn’t replace a producer’s instincts or a host’s responsibility.

Bottom line: the lawsuit may be over, but the conversation is just beginning. The more we rely on machines to shape our words, the more we need to sharpen our filters. Because when AI gets it wrong, the real fallout hits the human behind the mic.

And for talk hosts, that means the stakes are personal. Your credibility, your syndication, your audience trust — none of it can be outsourced to an algorithm. AI might be a tool in the kit, but editorial judgment is still the sharpest weapon in your arsenal. Use it. Or risk learning the hard way what Mark Walters just did. Walters has yet to comment on what steps – if any – he and his lawyers will take next.

TALKERS publisher Michael Harrison issued the following comment regarding the Georgia ruling: “In the age of internet ‘influencers’ and media personalities with various degrees of clout operating within the same space, the definition of ‘public figure’ is far less clear than in earlier times. The media and courts must revisit this striking change. Also, in an era of self-serving political weaponization, this ruling opens the door to ‘big tech’ having enormous, unbridled power in influencing the circumstances of news events and reputations to meet its own goals and agendas.”

Matthew B. Harrison is a media attorney and executive producer specializing in broadcast law, intellectual property, and First Amendment issues. He serves as VP/Associate Publisher of TALKERS magazine and is a senior partner at Harrison Media Law. He also leads creative development at Goodphone Communications.

Industry News

Top News/Talk Media Stories Over the Weekend (5/17-18)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Trump’s Big, Beautiful Bill/Moody’s Downgrades U.S. Credit Rating
2. Trump-Putin Conversation
3. Springsteen-Trump Spat
4. Mexican Ship Hits Brooklyn Bridge
5. Biden’s Cancer Diagnosis

Industry News

Podcast Presents 18-Part Series “The Journey Beyond Death”

“The Outer Limits of Inner Truth,” hosted by Ryan McCormick, announces the release of an 18-part series “that offers one of the most in-depth, compassionate, and thought-provoking explorations of death and the afterlife ever produced in modern media,” titled, “The Journey Beyond Death.” McCormick says the podcast series spans 65img original interviews, including 28 with individuals who have had near-death experiences (NDEs). He says, “This series weaves together stories of survival, grief, revelation, and spiritual awakening. It brings together voices rarely heard in one place: grief counselors, psychologists, metaphysical teachers, mediums, and survivors of clinical death – all sharing their deeply human experiences and insights.” He adds, “This series was created for people in mourning and for those who are curious about life beyond this world. The program is not driven by ideology or dogma. It’s about opening a door and letting others walk through it in their own way. I truly hope this presentation can bring people some measure of peace.” Check out the podcast series here.

Industry News

Binnie Media’s “The Pulse” Holds Radiothon for Veterans

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Pictured above is “Good Morning NH” host Jack Heath (right) with New Hampshire Governor Kelly Ayotte (left) at the recent annual “Make 12 Hours Count” radiothon produced by Binne Media’s “The Pulse” WTPL, Hillsborough; WTSN, Dover; and WEMJ, Laconia, New Hampshire.  The 12-hour live broadcast was dedicated to honoring and supporting New Hampshire’s military heroes and their families. All proceeds benefit Veterans Count, a program of Easterseals New Hampshire, which offers comprehensive support to veterans, service members, and their families.

Industry News

The Ramsey Network’s Ken Coleman Publishes New Book

Ken Coleman, author and Ramsey Network personality, has published his latest book, Get Clear Career Assessment: Find the Work You’re Wired to Do Student Edition, published by Ramsey Press.img The book includes access to the Get Clear Career Assessment — a tool to help teens discover their top talents, passions and mission. Coleman says, “Every student has incredible potential, but they often don’t know where to start. This book is about helping them discover their unique strengths and passions — so they can step forward with a clear vision and the confidence to pursue the work they’re meant to do.” Coleman is a three-time bestselling author and a co-host of “The Ramsey Show.” He also hosts “Front Row Seat,” part of The Ramsey Network, that debuted in January and has accrued more than 50 million views. The show “dives deep into the untold truths behind success through unfiltered conversations with top achievers.”

Industry News

Red Apple Media to Acquire WRCR-AM in the Hudson Valley

Red Apple Media is acquiring WRCR-AM, Haverstraw, New York for an undisclosed sum. The stationimg is owned by Alexander Medecovich. According to a story in the Rockland News, Medecovich endured a personal family tragedy and preceded his eventual exit from the radio business. Currently, WRCR is simulcasting WABC, New York’s content.

Industry News

Top News/Talk Media Stories Over the Weekend (5/10-11)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. U.S.-China Tariff Rollback
2. Newark Airport Troubles
3. Trump’s Middle East Trip / Qatar Jet Gift
4. Prescription Drug Executive Order
5. Big, Beautiful Bill

Industry News

Music/Video Anthem Celebrating Talk Radio Continues to Gather Thousands of Worldwide Views and Downloads

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Gunhill Road, the perennial pop music ensemble that has attracted more than half a million worldwide followers with its growing repertoire of issue-oriented songs and music videos, is enjoying notable traction with its latest release, “Don’t Stop Talking,” an anthem celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written and performed by core band members Steve GoldrichPaul ReischBrian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of more than 85 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio. This amazing piece is the group’s way of giving back.” To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  Another recent Gunhill Road release titled “Idiots” presents a stinging non-partisan commentary about the dangers inherent in a democracy populated by an ignorant and disengaged public. This song/video has already gathered more than 200,000 online views and downloads worldwide – also fueled largely by talk radio airplay and attention. It can be viewed at www.idiotsvideo.com.  For more information about Gunhill Road please visit www.GunhillRoadMusic.com.

Industry News

Western Massachusetts Media Industry Mourns the Passing of Mark G. Auerbach

Springfield, MA-based multimedia broadcaster, writer, and publicist Mark G. Auerbach passed away this past Friday, May 2 after waging a long, brave battle against kidney and heart disease. Auerbach had an indelible presence – primarily in the local arts & entertainment community – as the long-running host of radio and television programs as well as his print columns and coverage of the region’s active theater and music scenes. Actively developing a legacy that spanned almost a half century, Auerbach was engaged in his dynamic career until the very end, producing and hostingimg “ArtsBeat,” “Athenaeum Spotlight,” and “On The Mark” for WCPC, Channel 15 and WSKB-FM 89.5, both in Westfield, MA. He was a regular contributor to Berkshire Onstage and a member of the Berkshire Theatre Critics Association. His weekly column “Arts Beat” appeared in The Westfield News. In his youth, Auerbach studied theater at American University and the Yale School of Drama. During his multimedia career his impact was felt nationwide, and he was an indefatigable fundraiser for public broadcasting. As a publicist, he was a devoted supporter of the Springfield Symphony Orchestra and numerous other not-for-profit artistic organizations. TALKERS publisher and local Western Mass resident Michael Harrison states, “I am proud to have been able to call Mark Auerbach a friend for the past 39 years, during which time I have come to respect and admire him as one of the finest media practitioners with whom I have had the pleasure of working. He was a champion of the arts and all that celebrates the humanities in our modern multimedia environment.  He was a local giant on a multitude of levels and leaves an irreplaceable void in this part of America’s grassroots media community.” Auerbach requested no funeral services but said if people wish to do something in his memory they can make a gift to either Springfield Chamber Players MOSSO) (www.springfieldsymphonymusicians.com), Northfield Mount Hermon School (nmhschool.org), or the theatre of your choice.

Industry News

Indy’s “The Fan” Serving as Broadcast Partner for WNBA’s Fever

The Indiana Fever and Radio One announce that Indianapolis sports talk outlet “93.5/107.5 The Fan” will serve as the team’s official radio broadcast partner during the 2025 WNBA season. All Fever preseason and regular season games, home and away, will be broadcast live on “93.5/107.5 Theimg Fan.” Former University of Kentucky standout and Indiana Miss Basketball Bria Goss will provide the game analysis, and long-time broadcaster John Nolan will deliver the play-by-play on the Old National Bank Radio Network. Radio One sports format captain Jeff Rickard says, “Basketball is such an integral part of the Indiana community, and the Fever are certainly a big part of that story. For ‘107.5 The Fan’ to be able to share in telling the story of this exciting chapter in Indiana’s pro basketball history is a wonderful opportunity. We’re thrilled we can bring Fever fans a little closer to the action.”

Industry News

Top News/Talk Media Stories Over the Weekend (5/3-4)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Tariffs / U.S.-China Trade War / The Economy
2. Trump’s Alcatraz Plan
3. Trump’s NBC Interview
4. Houthis Strike Israel
5. Student Loans Payback Resumes

Industry News

WBT, Charlotte to Launch the “TJ Ritchie Show”

Radio One’s news/talk WBT-AM/FM, Charlotte announces the debut of “The TJ Ritchie Show” that will air from 7:00 pm to 9:00 pm weeknights beginning May 27.  Ritchie is one half of the longtime syndicated radio show “Ace & TJ” (with the late David “Ace” Cannon) now titled “TJ & Riggins” andimg co-hosted by Bryan “Riggins” Weber. Ritchie says, “This is something I’ve always wanted to do, and getting to do it on the legendary WBT is such a thrill. The timing is perfect because there are so many people who are just starting to become interested in the political landscape of our culture. Being ‘America’s Coolest Conservative,’ I’ll be able to engage them with a high energy, fun, and humorous show. It’s going to be spectacular. All of that AND I get to keep my day job!” WBT program director Mike Schaefer adds, “WBT’s history of night-time programming boasts some of radio’s biggest names – Bob Lacey, ‘Hello’ Henry Boggan, and ‘Charlotte’s Most Beloved,’ John Hancock. When the opportunity to add TJ to that list presented itself, there was nothing to think about besides a start date. We are beyond excited for TJ to bring entertaining late, live, and local programming back to Charlotte on WBT!”

Industry News

Katz and Wynter Broadcast from the White House

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Pictured above are WRVA, Richmond afternoon drive talk host Jeff Katz (left) and WSB-AM/WSBB-FM, Atlanta evening talk host Shelley Wynter (right) at the White House media event held in recognition of the first 100 days of the Trump administration.

Industry News

Salem Strikes New Deal with KeepingTheFaith

Salem Media Group enters into a strategic new agreement with the faith-based music and entertainment radio show “KeepTheFaith” and will air it on 38 of its stations. Salem CEO Davidimg Santrella says, “We’re excited to welcome ‘KeepTheFaith’ back to our airwaves. For more than a decade, they’ve been a vital programming partner with content that’s unmatched in our industry. Listener enthusiasm and advertiser confidence played a major role in our decision to feature the show on our teach/talk stations. With over 4 million monthly listeners, we’re excited to continue to partner with ‘KeepTheFaith.’”

Industry News

Top News/Talk Media Stories Over the Weekend (4/26-27)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Trump Approval Ratings
2. Tariffs / U.S.-China Trade War
3. Colorado Underground Nightclub Raid
4. Deportations-Detentions
5. Pope Francis Funeral

Industry News

Changes Coming to “97.1 The Fan” in Columbus

The Columbus Dispatch reports that Tegna’s sports talk WBNS-FM, Columbus “97.1 The Fan” will be seeing some programming changes soon. The longtime afternoon drive show “Common Man & T-Bone,” starring Mikeimg Ricordati and Jonathan Smith, will be split up with Smith moving to mornings alongside Tyvis Powell. The current morning show, “Morning Juice,” hosted by Brandon Beam and Bobby Carpenter is going away with Beam moving to the evening “Buckeye Show” and Carpenter going to the digital side for a 6:00 am to 8:00 am streaming show. See the Dispatch story here.

Industry News

Monday Memo: Podcasting in the Age of Attention Deficit

By Holland Cooke
Consultant

imgRemember how Larry King would interrupt rambling callers to ask, “What’s your question?” It could sound gruff, but it was really a courtesy, to viewers or listeners. Larry feared TV clickers and dashboard radio buttons. He kept-it-moving to keep viewers and listeners from wandering.

And if you follow research on podcast consumption, you understand that attention there is an even heavier lift than for real-time broadcast programming which asks less of the consumer to acquire. Accordingly, these tips:

— Hook early, hook hard: Your first 60 seconds (max) are your billboard. Don’t waste them. Create curiosity about what listening to the episode will deliver, early-in (or before) your produced intro.
— Edit aggressively: Cut fluff and filler, avoid rabbit holes. Trim “um,” “you know,” and circular chit-chat. Each listening moment needs to earn the next moment.
— Apply proven radio techniques: teasing, resetting, production tactics.

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— Be “sticky with structure:” A consistent format helps make your podcast habit-forming. If applicable to your topic, think “Problem-Story-Solution.” Note how Keith Olbermann’s podcast emulates his previous TV show format. I’m not saying do THAT format; I’m saying HAVE one.
— Speak to one person – like radio does, but even more so – because podcast listening is so intentional, and topics can be so specialized. Make eye contact, and don’t talk to “the audience.”– Create “next time” anticipation: Plant seeds for the next episode.
— Make replayable moments. Your slam-dunk is having listeners share your podcast with their friends. Deliver content that somehow enables them. Or makes them laugh, or cry, or care.

Like broadcasting, podcasting competes with EVERYTHING, TikTok, text messages, EVERYTHING, and life’s chaos. Make every second count.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend (4/19-20)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Abrego Garcia Deportation Case
2. Google Anti-Trust Ruling
3. Hegseth Signal Chat Controversy
4. Tariffs / U.S.-China Trade War
5. Financial Markets Activity

Industry News

“The Dana Show” Joins KTTH, Seattle

The Radio America nationally syndicated program “The Dana Show” – hosted by Dana Loesch – is joining the daily lineup at Bonneville’s news/talk KTTH, Seattle in the 9:00 am to 12:00 noon daypartimg starting Monday (4/21). KTTH program director Jason Antebi says, “We’re thrilled to welcome Dana Loesch to KTTH’s weekday lineup. Dana’s bold, no-nonsense style and sharp political insights have built a loyal national following, and we’re confident her wit and fearless commentary will strike a chord with our Seattle audience. She’s a powerhouse voice in conservative media, and we’re proud to have her on board.” Loesch states, “I love my listeners in the Emerald City, and I’m thrilled to now be part of the great lineup at KTTH. Thanks to Jason and his team at Bonneville Seattle for making this opportunity possible.”

Industry News

WWO Blog: The Sales Effect Power of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog reveals data from Advertiser Perceptions, commissioned to annually survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. In February,img Advertiser Perceptions surveyed 301 marketers and media agencies on the sales generated by each of the five sales drivers and as they have for the past six surveys, those surveyed had an average % of perception of creative’s contribution toward driving sales around 20%. But the reality according to one study is that creative’s contribution toward driving sales is actually about 49%. Quatical principle Marc Binkley says, “Creative is the closest thing we have to a silver bullet… it’s a way to supercharge budgets. Emotional, well-branded creative is a way to be more memorable. The goal isn’t just awareness, it’s being memorable in as many buying situations as possible.” See the complete blog post here.

Industry News

Top News/Talk Media Stories Over the Weekend (4/12-13)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Trump Trade War/Financial Markets Activity
2. Deportations & Detentions
3. GOP Mega-Bill
4. Meta Anti-Trust Case
5. Pennsylvania Governor’s Mansion Arson

Industry Views

HC at the NAB: Radio, One Way or Another

By Holland Cooke
Consultant

imgThese conventions used to be about making-the-most-of those towers behind radio stations that played in several rooms at home and occupied two knobs and six buttons in the dashboard. Back to the future…

“Take every available opportunity to connect with audiences.”

 Longtime programmer turned podcaster Buzz Knight moderated the session, “Cross-Platform Content Wins – Radio and Podcast Success Stories.” And here’s one now, a radio news guy I’d like to clone, WBZ-AM, Boston’s Matt Shearer, the next-gen’ talent whose skill set and perspective yields the sort of content that takes radio beyond those towers.

Shearer told us he “had been making video from my radio pieces. Now, I’m making radio from my video.” Whereupon Alpha Media EVP of content Phil Becker urged broadcasters to “focus on THAT they use you, not WHERE they use you.” And noting that – as “streaming services have divided audiences” – South Carolina Public Radio director Sean Birch recognizes that “We have to hit a bunch of audiences all at once.”

Common thread in panelists’ remarks: Broadcast and podcast listeners “are very different audiences;” and “we have to be where people are.” Still, revenue stacks-up in two piles: broadcast bucks and digital dimes. And Hubbard Radio EVP/programming Greg Strassell reckons, “Any engagement you do is an opportunity to promote the mothership.” Hubbard’s WTOP, Washington simulcasts its on-air programming via YouTube, and Greg says average Time Spend Listening there is 17 minutes.

“Using Social Media to Develop Community”

In this session, Beasley Media Group’s Dave Snyder recommends a Basic Success Framework:

— Understand your community. Rather than thinking platform (“We need to be on TikTok”), limit your reach to platforms that offer the most engagement potential. “Not all platforms will be a fit for your content.”
— Set your goals. What does success look like? Gauge value by engagement counts like Comments and Likes, rather than mere Views.
— Be authentic. Build brand guidelines, and have a moderation policy, and a style/tone guide. AI is a useful tool, “but it’s not authentic.”

Develop Engagement. Social media gives broadcasters a unique potential to:

— Share a behind-the-scenes view as content is created, “how the sausage is made,” giving your community a different perspective.
— Expose the community to content creators’ personalities. Building community is only possible if people feel like they actually “know” you.
— Interact with the audience. “Community building can’t just be about pushing content. Engagement flows two ways.”

Keep it going. “Once you have your Framework and Content plan, then comes the hard part.”

— “Consistency and cadence is probably the most important part of growing a consistently engaged community.”
— “Use ‘the whole buffalo.’ Optimize your content for cross-platform use.”
— Use analytics to “build on what works and chuck what doesn’t.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

HC at the NAB: More Than Spots, Less Than Clutter

By Holland Cooke
Consultant

imgRadio sells advertisers our listeners’ attention. For a hundred years, our inventory has largely been commercials. Now, as our wandering audience leads us to more revenue channels, are we hooked on spots?

“We’re still in the same business. What’s changed is the tool box.”

Salem Media Group EVP, operations and revenue development Linnae Young was among panelists exploring “The Local Advertising Buying Landscape: What are Clients Buying, and how are Radio Sellers Succeeding or Missing Out?” Her laser-like focus is on the client’s need: “The HVAC company has two trucks and wants six.”

Ditto from session moderator Mike Hulvey, the Radio Advertising Bureau’s president & CEO. He called pitching a multi-store McDonald’s franchisee, who heard-him-out, then asked “Will that idea sell a hamburger?”

We sure have ideas. Researcher Gordon Borrell reckons that “the biggest mistake radio stations are making is underestimating the potential [of digital].” Many now sell video advertising. Prospects “don’t have any questions about radio, other than ‘Can you lower the price?’ They have lots of questions about digital.” Be their guide.

And obsess on outcomes. “Stop with the tactics,” urges Marketron senior director of digital strategy Dustin Wilson. “It’s all about solutions-based selling.”

“As radio has encountered increased pressure on revenue, it has often increased spot loads.”

Ad nauseam, in the view of Edison Research co-founder & president Larry Rosin, whose Ted Talk-type session “Considering Spot Loads” was plainspoken.

Radio has violated what Larry calls “The Commercial Broadcast Bargain” – the unspoken deal that content is worth the time spent listening to ads. “We’ve tilted the bargain in an unfair way,” he said, pointing to “fewer, but much longer breaks; and many, many [music] stations now loading all their spots into two interminable breaks per hour.”

Rosin’s team has long tracked listening habits through its Infinite Dial series, and the trend is clear: Radio’s “Share of Ear” never fully recovered after the pandemic; and commercial loads went up during that time.

“The real problem” is not understanding how ‘Infinite’ today’s ‘Dial’ is, “ignoring the fact that there are other things to listen to.” Ad loads tend to be shorter in podcasts and in non-paid streams. These ad-supported competitors never run more than two spots back-to-back. And increasingly, Americans are paying for ad-free content, via SiriusXM, Spotify, YouTube Premium, and others.

Solutions? Larry was clear: “What I’m NOT saying: ‘cut the load and charge more’ in today’s low-demand environment.”

— Even if you can’t lower total inventory, consider more shorter breaks. “Listeners have, or at least had, an internal clock: song (3 minutes) – song (3 minutes) – song (3 minutes) – break (3 minutes). When you ask music radio consumers, a break should be the length of a song. The two long breaks clock simply can’t be the best we can do for advertisers.”
— Bonus on Rating, not Share, which would “reorient radio programmers to consider ALL competitors, not just other local stations. Radio’s insular world hurts it.”
— Don’t demonize commercials – “a disservice to advertisers” – the way we seem to when we call the stop set “a break;” or tout commercial-free hours to pump-up a daypart (then overdose the load in adjacent hours).
— Improve the quality of commercials.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: Trying is the Real Win

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgSerious business coaches reveal that a common trait of successful people is their ability to immediately forget their failures and to move on. Next idea. Next project. Surrounded by seas of committees, forms, rules and mediocrity, effective leaders know that just trying something, regardless of the outcome, is the WIN.  

Strategic “forgetting” requires a unique worldview. An introvert’s worldview. To forget a failure means not caring what colleagues think of new ideas. Innovators do not consider if they are embraced, they care that their idea launched.

Television legend and programmer Fred Silverman recreated broadcast television. He was so successful he was recruited to helm CBS, ABC and NBC. After corporate leadership he was an independent producer commandeering four hours of prime time a week, earning… a lot.

All that mattered to him was getting it on the air. Like all programmers not everything he produced worked. One hit show is a miracle, he created dozens.

To Fred, he was proud of all his shows. He never bragged about the hits because to him, a hit was anything that got on the air. New was a hit.

Fred’s innovations can be seen on TV now. Before Fred, a TV show promo consisted of a slide and a VO. Starting at ABC, Silverman was the first to pull video from a show, edit it into a 30 second hook clip turning it into a fast-paced promo for the show. Each promo aired once. A staff of 150 people was hired to create a brand-new promo every time. Fred would often sit in the edit bays, producing fresh promos. He hated repeated promos. Finance hated him; engineering hated him; scheduling hated him. Nielsen did not hate him.

I sat many an all-nighter in edit bays as Fred’s production partner until what was on the screen matched what was in his head.

The radio greats have similar patterns of behavior: Tom Bigby, Greg Stockard, Ruth Meyer, Howard SternGreg Moceri, Rick Sklar, Skip Eskin, all the legends were/are focused and driven. There is no downtime. When one insists that their precise vision be implemented, they won’t have many friends, but they will have stunning results.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Defining Podcasting for the Future

Edison Research and audio advertising agency Oxford Road are releasing a white paper titled, “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The authors says this report “reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast definitions are affecting podcasting’s future growth and commercial viability.” They say that data from a nationallyimg representative survey of over 4,000 people “identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify.” It shows: 1) 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast; 2) Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution; and 3) A clear, shared definition and interoperable measurement are urgently needed to realize podcasting’s full economic potential. Regarding defining podcasts, they propose new working definitions as follows: Podcast (noun): “An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video.” And Video Podcast (noun): “An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience.” You can download the white paper here.  

Industry News

Top News/Talk Media Stories Over the Weekend (4/5-6)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Trump Trade War/Markets Tumble
2. Weekend “Hands Off” Protests
3. Deportations/Detentions
4. DOGE/Elon Musk
5. Russia-Ukraine War/Israel-Gaza War

Industry News

“Seattle Sports” Debuts “The Cal Raleigh Show”

Bonneville’s sports talk KIRO-AM “Seattle Sports” announces “The Cal Raleigh Show,” starring the Seattleimg Mariners catcher that will air Thursdays at 5:00 pm throughout the 2025 season.  On the program, Raleigh sits down with Mariners insider Shannon Drayer for “engaging and in-depth conversations on “Wyman & Bob.” “Seattle Sports” program director Kyle Brown says, “We’re thrilled to provide our fans with more access to Mariners players and the stories behind the scenes. Cal’s insights into his leadership, his role on the team, and the Mariners’ season will offer fans an even closer connection to the team in 2025.”

Industry Views

Monday Memo: “Kill The Feed!”

By Holland Cooke
Consultant

imgCorporate cost cuts continue. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. In just the last couple years, several longtime TV news people I know – who had-it-up-to-here with the hours – reinvented themselves accordingly.

“But radio is all I’ve ever done!” you say? No. Radio is (or was) your platform. And – as clients are accustomed to hearing me say – “Everything we do is storytelling.” So where else can you tell yours?

Tools are available, many free. To illustrate, I wrote a novella (shorter than a novel, longer than a short story). It’s the first fiction I’ve written since a high school homework assignment, and you can download it, also free.

I had an idea for a John Grisham/James Patterson-style thriller. ChatGPT and MS Copilot were my co-authors, suggesting plot twists and critiquing, chapter-by-chapter. After ChatGPT reviewed each one, I ran it through Copilot – like having a team of writers. Both AI tools also created the images you will see on the landing page. Tell either app how you want your web page to look, and it will write the HTML code! And Google Search helped with details.

Every one of those functions was completed in five seconds or less, free. As is Audacity, if you’d rather not spend for your own copy of the Adobe Audition you use (or used) at the radio station. And before you subscribe to Microsoft Office 365, peruse the suite of lookalike tools at OpenOffice.org. Video? Premiere Pro is pricey, but Adobe Express is free and there are shareware alternatives.

im

Seen those TV ads TikTok is running to stave-off a USA ban? Storytellers share how they’re making a living there. Could you?

I hope you like my story. But even if you don’t, I hope you will experiment with new ways to tell yours. I’m not saying any of us will write a best-selling novel. But if you do, you can also voice the audiobook version.

Now, grab the armrest, for chilling intrigue, and a damning narrative about the corporate consolidation that plagues broadcasting, set in the beguiling place where we live, populated by pseudonyms (including the author’s) which some will find thinly-veiled: http://getonthenet.com/TalkersPreview.html

That’s your sneak peek. It drops on April Fool’s Day.

Next week, I’ll be reporting here from The NAB Show in fabulous Las Vegas. If you’re going, wear comfortable shoes! But even if you do – and you plan on walking from where shuttle busses drop you off at the Convention Center to the West Hall where most radio and podcasting sessions will be – pack a lunch. It’s a hike!

Better idea: Let Elon Musk give you a free ride… UNDERGROUND, in “The Loop.” He has 100 Teslas zooming through what seems like a high-tech Batcave that his Boring Company is…boring. Here’s video I shot at CES: https://youtu.be/wqqQd9vZnM0

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories Over the Weekend (3/29-30)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Trump Tariffs and “Liberation Day”
2. Trump Third Term
3. Deportations & Detentions
4. Musk & Wisconsin Supreme Court Race
5. Le Pen Convicted of Embezzlement

Industry News

Urban One Cuts Two Hosts from 93.5/107.5 The Fan in Indy

Earlier this week, Urban One dismissed sports talk hosts Andy Sweeney and Jimmy Cook, both on air at “93.5/107.5 The Fan” WIBC-HD2/W228CX/W298BB in Indianapolis. As the Indy Star reports, Sweeneyimg was co-host of the morning drive show with co-host Kevin Bowen. Cook was co-host of the midday “Query & Company” program with Jake Query. In the aftermath, Sweeney posted to X: “Let me say this… I loved covering your teams. The @Pacers are a class act organization and covering an NFL team @Colts was something I wanted. Also, it was great working with super dudes like @KBowen1070 and @MarcD1075. I wish them the best, but they won’t need it.” See the Indy Star’s story here.

Industry News

Audacy and Royals Extend Their Partnership

Audacy and the MLB’s Kansas City Royals announce a multi-year extension to their partnership in which KFNZ-FM “96.5 The Fan” serves as the team’s flagship station, airing all of its games. Games will also beimg streamed via the Audacy app within the Royals broadcast territory. Audacy Kansas City SVP and market manager Roxanne Marati says, “We’re thrilled to extend our longstanding partnership with the Royals and, for the first time ever, bring every pitch, hit, and home run to fans on crystal-clear FM. As the premier home for everything Kansas City sports, we’re proud to be the go-to destination for Royals fans and keep them connected to their favorite team throughout the year.”