Industry News

Conservative Groups Petition FCC for Regulatory Relief

More than 20 conservative groups, led by Heritage Action for America, sent a letter Federal Communications Commission Chairman Brendan Carr voicing their support for the agency’s efforts to modernize what they call outdated ownership regulations that they say negatively impact local TV and radio stations. The letter puts forth the argument that digital media is at an advantage over analogue media due to these regulations. “The FCC’s television and radio ownership rules date back to theimg 1940s, when broadcast dominated mass communications in the U.S. Since then, the media marketplace has changed drastically – from widespread deployment of cable and satellite television networks to the rise of social media, podcasts, and streaming. Local broadcasters compete directly with Big Tech, streaming services, and social media platforms in the marketplace of consumer content. Yet, unlike their competitors such as YouTube and Facebook, broadcasters are limited by the ownership rules in how many households and consumers they can reach. This is an inherent disadvantage.” The letter adds, “By eliminating the national television cap, local TV duopoly restrictions, and local radio ownership caps, broadcasters can better achieve the scale and efficiencies necessary to compete – and to attract vital investment – in a fragmented and rapidly evolving information market.” See the complete letter here as posted by NAB.

Industry News

FCC’s Gomez: Trump Administration in “Coordinated Efforts to Censor and Control”

In a speech at the 2025 Media Institute Communications Forum on May 15, FCC Commissioner Anna Gomez criticized what she called the Trump administration’s “campaign to censor and control” stating “[S]ince day one the FCC has been implementing the will of this Administration and undermining the First Amendment at every turn.” Gomez said the administration has “initiated investigations andimg floated debilitating rate regulation schemes that target national network broadcasters for their newsrooms’ editorial decisions, harassed private companies for their Diversity, Equity, and Inclusion efforts, and threatened tech companies that respond to consumer demands for content moderation and fact-checking.  Separately, they have attempted to shutter Voice of America and sought retribution against lawful residents that protest Administration policies.” She cited two occasions where presidents – FDR in 1939, and John F. Kennedy in the early 1960s – asked their FCC Chairs to shut down media outlets critical of their policies and those FCC Chairmen boldly refused.  She added, “This is what courage looks like—FCC Chairs refusing to wield the agency’s licensing authority as a weapon in contravention of the First Amendment and the Communications Act, even in the face of political pressure.”

Industry News

iHeartMedia and Bloomberg Extend Podcast Partnership

iHeartMedia and Bloomberg Media are renewing their podcast deal to continue co-producing new original podcasts and extend iHeartMedia’s role as the exclusive distributor of Bloomberg Media’s slate of shows. iHeartPodcasts president Will Pearson says, “Since 2021, we have produced andimg distributed over 30 podcasts with Bloomberg Media that offer critical news alongside compelling storytelling across the world of business and finance.  We are thrilled to continue our partnership to develop, distribute and monetize this impressive lineup and grow our audience worldwide. With an impressive lineup of upcoming shows in the pipeline, our renewed partnership will continue to leverage iHeart’s massive audience reach to expand upon Bloomberg’s community of listeners and provide them with engaging content across the current economic landscape.”

Industry News

Fisher House Memorial Day Weekend Show Now Available

Fisher House Foundation has the Memorial Day weekend edition of “The Fisher House Story” ready for stations to download for free. Stations can check out the demo at radio.fisherhouse.org. “The Fisher House Story” in four lengths – 3-hour, 1-hour, 25 min., and the 30-minute public affairs versionimg suitable for all formats. All are hosted by WMAL-FM, Washington, DC morning personality Larry O’Connor. Fisher House says, “The inspiring and patriotic radio show features interviews with wounded warriors and veterans including heroes from Operation Enduring Freedom, the Vietnam War, and an incredible, emotional story of one of America’s World War II living legends. Listeners will hear their emotional stories fighting for our freedoms, the injuries and illnesses they endured, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries.” For more information on this radio special, contact Larry O’Connor at: 562-665-9537 or loconnor@fisherhouse.org.

Industry News

Kayla Anderson Exits WGFX-FM, Nashville

Sports media personality Kayla Anderson exits Cumulus Media’s sports talk WGFX-FM, Nashville 104.5 The Zone, where she was part of the morning show with Ramon Foster and Will Boling sinceimg 2022. Prior to joining WGFX-FM, Anderson was a sports anchor, reporter, and digital contributor at WKRN-TV, Nashville. While this sounds like a budget move on the station’s part, Anderson didn’t mention the reason she’s out in her X post: “First and foremost, thank you so much to our loyal listeners, you made my time in radio here so amazing. You all are so passionate about your teams here in Middle Tennessee and I love that. I’m gearing up for the next chapter of my book to write itself. All I’ve ever known is to keep navigating it to the best of my ability.”

Industry News

WGN’s John Williams Honored by Chicago Headline Club

WGN, Chicago talk host John Williams was honored with the “Best Featured Reporter or Host” Peter Lisagor Award from the Chicago Headline Club. The station says Williams last received a Peter Lisagor award in this category in 2023. In 2024, John Williams and his producer Pete Zimmermanimg earned a Peter Lisagor Award for their 2023 interview with the student editor of The Daily Northwestern. Williams also accepted the William Booth Award from The Salvation Army at their annual Chicago Civic Luncheon held May 8 at Navy Pier. The William Booth Award is one of the highest awards conferred upon an individual by The Salvation Army and honors people who show strong character and commitment to their community. Williams hosts a radiothon on WGN Radio every December for the organization. In addition to his on-air work, Williams also hosts “The Mincing Rascals” award-winning podcast featuring a roundtable discussion with Chicago journalists about top news stories released every Wednesday.

Industry News

TALKERS News Notes

iHeartMedia Expands Coverage of Seattle Soccer Teams. iHeartMedia announces the expansion of its multi-year partnership with the Seattle Sounders FC and the Seattle Reign FC. iHeartMedia says “This new agreement marks a significant leap forward in Seattle soccer storytelling, delivering unmatched radio and digital streaming audio experiences for both clubs through iHeartMedia Seattle’s market-leading platforms.”

“The Score” to Air Select Chicago Sky Games. Audacy’s sports talk WSCR, Chicago “670 The Score” is airing select Chicago Sky games this WNBA season. All games will also stream on the Audacy app within the Chicago area. Kylen Mills will serve as play-by-play announcer and midday show host Leila Rahimi will serve as color commentator. The station will also air pregame, halftime, and postgame shows, all hosted by station contributor Alyssa Bergamini.

Industry News

Top News/Talk Media Stories This Past Week (May 12 – 16, 2025)

Here are the most talked about stories of the past week (5/12-16) on news/talk radio and related talk media according to TALKERS:

Stories

1. Trump’s Middle East Trip
2. Big, Beautiful Bill / Medicaid Cuts
3. Birthright Citizenship Case / Universal Injunctions
4. Alien Enemies Act / Deportations / WI Judge Case
5. Tariffs / U.S.-China Trade War
6. Russia-Ukraine Peace Talks
7. Tapper & Thompson’s Biden Book
8. Air Traffic Control Troubles
9. Diddy Trial
10.Menendez Brothers Case

People

1. Donald Trump
2. Mike Johnson
3. Clarence Thomas / Brett Kavanaugh / Amy Coney Barrett
4. Hannah Dugan
5. Xi Jinping
6. Volodymyr Zelensky / Vladimir Putin
7. Joe Biden / David Plouffe
8. Sean Duffy
9. Sean “Diddy” Combs / Cassie Ventura
10.Erik and Lyle Menendez

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

KIVA, Albuquerque’s Eddy Aragon to Run for Congress

Radio station owner and talk host Eddy Aragon says he’s planning to run for congress as a Republican in New Mexico’s 2nd Congressional District in 2026. Aragon is the operator of Rock of Talkimg LLC, owner of news/talk KIVA, Albuquerque and hosts the afternoon drive “Rock of Talk” show. The seat is currently held by Democrat Gabe Vasquez. The Albuquerque Journal reports that Aragon ran for congress in the state’s 1st Congressional District in 2021 and previously ran for mayor of Albuquerque. He tells the paper, “I can win this race… We need more privatization of education. I think the approach that’s being taken at the national level is important. We don’t want to do without the money, but we definitely want to do without the bureaucracy.” See the Albuquerque Journal story here.

Industry News

Nielsen: Ad-Supported Audio Makes Up 65% of Total Listening

Nielsen’s quarterly audio report, “The Record: Q1 U.S. Audio Listening Trends,” looks at data from Edison Research as well as its own data for this quarterly report and concludes that “daily audio consumption in the first quarter of 2025 amounted to 3 hours and 45 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services and satelliteimg radio.” Nielsen says delineating between total listening (or viewing) and the ad supported universe is vital in today’s burgeoning media landscape where consumer choice grows by the day and marketers are looking at every available opportunity to cut through. In the first quarter of 2025, ad supported audio represented 64% of total listening. This is similar to TV, where 72% of total viewing was spent on ad supported platforms, in Q1 according to Nielsen’s recently launched Ad Supported Gauge report. Looking at ad-supported audio, consumers spent 66% of their daily listening time with radio, 19% with podcasts, 12% with streaming audio services and 3% with satellite radio. Radio accounts for anywhere from 47% of daily ad supported audio time among people 18-34 to 73% among 35+. Meanwhile, podcasts are the inverse, representing 15% of daily audio time for people 35 and older compared with 32% among those 18-34. See the full report here.

Industry News

Salem Media Group Q1 Revenue Falls 12%

Salem Media Group’s first quarter 2025 net revenue was $39.8 million, a decrease of 12% from theimg same period in 2024. The company reports that net broadcast revenue was $39.8 million, down 13.6% from Q1 in 2024, and digital media revenue also fell to $10.2 million, a decline of about 4.5%. Salem’s net loss for the quarter was $7.1 million compared to the net loss of $5.1 million it reported in Q1 of 2024.

Industry News

WGN Radio Adds Richard Roeper as Morning Show Contributor

Nexstar Media’s WGN, Chicago announces that legendary film and TV critic Richard Roeper is bringing his commentary to the Bob Sirott morning show for a weekly segment on Thursdays in which he’ll “offer edge and insight into the daily headlines affecting Chicagoans from pop culture toimg current events.” Roeper says, “I’m thrilled to be joining my friend Bob Sirott every week so we can exchange views about whatever Chicagoans are talking about, whether it’s the new pope, the prospects for his Cubs and my White Sox, to what’s happening with pop culture or news. Bob was instrumental in launching my TV career back in the day, and I look forward to this new collaboration.” Roeper and Sirott last collaborated on air when Sirott co-anchored “Fox Thing in the Morning” on Fox32 in the 1990s. Roeper won a Chicago/Midwest Emmy for commentary and the duo teamed up for a second Emmy on a half-hour special that aired in 1998.

Industry News

FCC Chairman Carr Touts Cost Savings

FCC Chairman Brendan Carr says his top-to-bottom review of agency contracts is expected to save taxpayers hundreds of millions of dollars. Carr states, “On my watch, the FCC is focused on deliveringimg great results for the country and doing so in an efficient manner.  That starts with being good stewards of taxpayer dollars. From day one, we have been combing through every FCC contract to eliminate redundancies and wasteful spending. No stone is being left unturned.  To date, we have reduced more than $567 million in authorized contract spending, including by ending bloated or unnecessary IT contracts.  This is an important step towards ensuring long-term efficiency and maintaining our focus on the FCC’s core responsibilities.”

Industry News

TALKERS News Notes

Sileo Returns to Tampa Airwaves. Sports media personality Dan Sileo is back on the radio airwaves in Tampa hosting the 10:00 am to 12:00 noon show on Genesis Communications’ WWBA, Largo “The Big 8.” Sileo hosts the 2:00 pm to 6:00 pm streaming program on JAKIB Sports Philadelphia.

“95.7 The Game” is Valkyries Flagship. Audacy sports talk outlet KGMZ-FM, San Francisco “95.7 The Game” is now serving as the flagship radio station for the WNBA’s Golden State Valkyries. All Valkyries games will stream live on the Audacy App, and all home contests will air on “95.7 The Game.” Additionally, the Valkyries have announced that Kevin Danna will serve as the radio play-by-play announcer, with Sophia Jones as the color analyst.

Industry News

Yesterday’s Top News/Talk Media Stories (5/14)

The most discussed stories yesterday (5/14) on news/talk radio and related talk media according to TALKERS research:

1. Trump’s Middle East Trip
2. Big, Beautiful Bill
3. Russia-Ukraine Peace Talks
4. SCOTUS Birthright Citizenship Case
5. Immigration / Deportations

Industry News

Wayne Allyn Root: “I Did That!”

Las Vegas-based, nationally syndicated talk radio host Wayne Allyn Root says it was his text to President Donald Trump that spurred him to pardon baseball great Pete Rose and that has led Major League Baseball to remove Rose from the “banned” list, paving the way for his eligibility for the Hall ofimg Fame. Root tells TALKERS that he was a friend of Pete Rose. They both lived in Las Vegas, Rose was a guest on Root’s radio show and that led to Root and Rose starring in a national TV commercial together and becoming fast friends. Root wrote a column in 2020 imploring the president to pardon Rose, but it was this February when Root felt compelled to text the president. Root says that within 15 minutes of his sending that text the president announced he would pardon Rose. Root adds, “This all started with an interview on my radio show. I’m sure Pete is looking down from heaven with a big smile. His final dream was to be in the Baseball Hall of Fame. It’s about to come true. All because of a Vegas friendship late in Pete’s life with a guy who just happened to know the President of the United States! Thank you, President Trump.”

Industry Views

SABO SEZ: Give Credit

By Walter Sabo

a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgRight now, dozens of well-suited, over-priced, unpleasant lawyers are fighting in Hollywood over the title credit their client should receive on a movie, TV show, or book cover. Placement within the credit roll at the end of a show is a battleground of egos and legalities. Part of the process of securing proper credit is governed by multiple union rules negotiated by multiple unions and corporate dictates of corporate masters. (You don’t get to be CEO of Paramount by being a nice guy.)

In most mass media, getting credit for the hard work of creating mass media is a very serious matter. What’s the “title slide” credit for you and your colleagues?

To your listener, you are a star. For no cost, you, your station, and our industry would benefit from building a credit roll at the end of each of your shows. Radio has a first class array of production software, processing and SFX libraries. Use those assets to create on air credit rolls for talent, PAs, anyone who touches a show.

The result: Credited employees will grow prouder of their work. They will be recognized by their friends. Advertisers will know their messages are part of a “big thing” and invest with confidence. Subliminally running credits for your station’s team puts radio on the same plateau as movies, TV, print. For free.

Consider every opportunity to elevate the stature of radio stars. When you have a substitute host or DJ please don’t say, “filling in for…” say, “guest starring.” How does your talent present themselves away from the station on remotes or appearances? KMART rack or Dress for Success? Fact: Management of other media say that radio executives and sales people “dress poorly.” Really, that’s their view of radio personnel. Lousy dressers. Easy fix.

Kudos to George Noory. At the end of each show, he credits his predecessors; all-night radio stars who, through the decades, explored UFO’s and non-traditional topics. George’s humble announcement celebrates radio’s robust history and places Noory in an all-hit lineup.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Urban One Net Revenue Falls 11.7%

Urban One reports operating results for the first quarter of 2025 and reveals net revenue was $92.2 million, a decline of 11.7% from the same period in 2024. Broadcast and digital operating income was approximately $23 million, a decrease of 28.1% Q1 of 2024. The company reports a net loss of approximately $11.7 million compared to the net income of $7.5 million it reported a year ago. Urban One CEO and president Alfred C. Liggins, III says, “First quarter results were broadly in line withimg expectations: core radio advertising finished at -12.4% excluding digital, and Cable TV advertising was -6.3%. Our cable TV ratings stabilized significantly in the first quarter of 2025 and are performing in line with our 2025 budget. Second quarter core radio advertising pacings have weakened over the past several weeks and are now -8.7%. Our first quarter 2025 digital revenues were down 16.1% driven by expected weakness in streaming and podcasting revenues. Based on our year-to-date performance, we reaffirm our full year guidance of $75 million in Adjusted EBITDA. Our cumulative debt repurchases so far in 2025 are $88.6 million at an average price of 53.9%, resulting in reduced gross debt of $495.9 million, and we currently have approximately $79.8 million of cash on hand. In a challenging marketplace, our focus remains on controlling costs, managing leverage and retaining a strong liquidity position.”

Industry News

Beasley Executive Kent Dunn to Retire

Beasley Media Group Augusta vice president and market manager Kent Dunn announces he is retiring on June 6, 2025. Dunn joined Beasley in 1991 and since then has held numerous leadership roles, including serving as vice president and market manager in markets including Augusta, Tampa,img and Fayetteville. Dunn says, “After much thought and reflection, I’ve made the decision to retire and begin the next chapter of my life. Beasley Media Group has been more than just a workplace – it’s been my extended family. I feel incredibly fortunate to have spent over 30 years doing what I love, with people I deeply respect and admire. It’s been an absolute privilege to work with late company founder George Beasley, Caroline, Brian and Bruce over the years.” CEO Caroline Beasley comments, “Kent’s contributions to Beasley Media Group – and to the radio industry at large – have been nothing short of exceptional. His strategic insight, collaborative spirit, and passion for radio have guided teams and inspired generations of broadcasters. We are deeply grateful for his decades of service and wish him all the best in his well-deserved retirement.”

Industry News

TALKERS News Notes

Cruz Podcast Airing in Philly. The Premiere Networks-syndicated “Verdict with Ted Cruz” is airing on Audacy’s news/talk WPHT, Philadelphia. Station brand manager Greg Stocker says, “‘Verdict with Ted Cruz’ is a one-hour, no-nonsense view of the political climate from someone who knows more than most. Bringing Senator Ted Cruz and his years of knowledge and experience to WPHT ensures our audience stays informed and engaged with the political conversations shaping our country.”

The Recombobulation Area Wins Journalism Awards. The Civic Media-owned publication The Recombobulation Area wins six awards in the Milwaukee Press Club’s 2024 “Excellence in Wisconsin Journalism” competition. Since launching in 2019, The Recombobulation Area has won 19 awards from the Milwaukee Press Club, including four gold, nine silver and six bronze honors. Civic Media also owns and operates radio stations across Wisconsin, including 11 news/talk/sports outlets.

Industry News

Yesterday’s Top News/Talk Media Stories (5/13)

The most discussed stories yesterday (5/13) on news/talk radio and related talk media according to TALKERS research:

1. Trump’s Middle East Trip / Airplane Controversy
2. Immigration-Deportation Policy Lawsuits
3. Medicaid Cuts Debate
4. New Biden-Slamming Book
5. Diddy Trial

Industry News

iHeartMedia Q1 Revenue Rises 1%

iHeartMedia reports consolidated revenue of $807 million in the first quarter of 2025, up 1% from the same period in 2024. iHeartMedia reports its operating results in segments and says Digital Audio revenue increased $38.3 million, or 16%, driven primarily by continuing increases in demand for digital advertising, including podcast advertising. Multiplatform Group revenue – which includes radio stationimg and networks revenue – decreased $20.5 million, or 4.2%, primarily resulting from a decrease in broadcast advertising in connection with continued uncertain market conditions. iHeartMedia chairman and CEO Bob Pittman says, “We are pleased with our Q1 results given the uncertain environment in which we are operating now, and we think these results demonstrate the resilience and relevance of our products and the tremendous growth opportunity we have with our podcast business in particular.” Company president, COO and CFO Rich Bressler adds, “In the first quarter, we generated Adjusted EBITDA of $105 million, flat to prior year, consistent with our previously provided guidance, and our consolidated revenues for the quarter were up 1% compared to the prior-year quarter, above our guidance of down low-single digits, driven by the Digital Audio Group revenues and Adjusted EBITDA growth of 16% and 28% respectively.”

Industry News

Erick Erickson Prioritizes Affiliate Station Visits

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Compass Media Networks nationally syndicated talk host Erick Erickson says he’s making it a priority to visit stations for listener and client meet and greets and adds that to reduce the burden on the affiliates, the show is picking up travel expenses for himself and team. Pictured above is Erickson chatting with listeners to WEEB, Southern Pines, North Carolina. Erickson says, “Radio is a far more intimate medium than any other form of media. People get to know you based on voice inflection. Getting into the markets and being in person with our listeners builds the audience connection and is important to me. It’s equally important that I do it without being a burden to the affiliates and working in collaboration with them.”

Industry News

WVON, Chicago Unveils New Afternoon Show

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WVON, Chicago announces that station PD Atiba Buchanan is teaming up with LaDonna Raeh for the afternoon drive show. This comes after the duo have been filling in for Jesse Jackson Jr. since early March, allowing Jackson Jr. to focus on his national show. The station says, “The duo will focus on keeping listeners up to date on breaking news and topics such as social justice and advancing Black economics. In addition, Buchanan and Raeh will highlight the importance of familial networks by teaming up with experts to discuss strengthening family structures and hosting a weekly segment called ‘Relationship Thursdays.’”

Industry News

“New Jersey 101.5” Presents Energy Cost Town Hall

Townsquare Media news/talk WKXW-FM, Trenton “New Jersey 101.5” is producing a special town hall program titled, “Zapped: The High Cost of Energy in New Jersey,” on Thursday (5/15) live at 7:00 pm.img The station says, “As the June 1 increases loom, state leaders and advocates will discuss the impact on consumers and what can be done. With public outrage mounting over stalled grid upgrades and steep bills, a panel of experts and top officials will explore the reason behind the hikes and the possible solutions that can be implemented to prevent such steep hikes in the future.”

Industry News

Yesterday’s Top News/Talk Media Stories (5/12)

The most discussed stories yesterday (5/12) on news/talk radio and related talk media according to TALKERS research:

1. U.S.-China Trade Deal
2. Trump’s Middle East Trip
3. Qatar Airplane Gift Controversy
4. Edan Alexander Released by Hamas
5. Newsom’s Anti-Public Sleeping Campaign

Industry News

Frank Morano Leaves WABC Show

WABC, New York overnight talk host Frank Morano is leaving his hosting duties at the Red Apple Media station because of his new role as Staten Island South Shore city councilman. Morano won the seat in a special election and, due to the election schedule, faces a primary election in June and, ifimg successful there, will have a general election campaign to run in the fall for the next term. Morano issued a statement over the weekend regarding his status. He said, “When I was elected, I had expected to continue hosting my radio show until the swearing-in. However, due to concerns about equal-time rules for the upcoming election and uncertainty around what outside work I’ll be allowed to do once I take office, the decision was made that I would no longer host ‘The Other Side of Midnight’ and would step away from the Red Apple Audio Network for now. This wasn’t a decision I made lightly—or one I made at all, frankly—but I completely understand the reasoning behind it. I’m incredibly grateful to the station’s ownership and management for the opportunity to do a show I loved, with a team I respected, for an audience I adored… I do hope to be back on the radio in some form soon. But for now, I’m off the air.  

Industry News

Jon Grayson to Retire from KMBZ-FM, Kansas City

Talk radio pro Jon Grayson is retiring from the business and his current position as midday co-host at Audacy’s news/talk KBMZ-FM, Kansas City. Grayson has been with KMBZ-FM for the past five years, most recently co-hosting middays with Jayne Monacelli. Grayson says, “My wife and I are makingimg some changes in our lifestyle, our geography and our living standards to protect our safety and sanity that include an international move. That simply makes this job no longer feasible.” Reflecting on his career, Grayson remembers getting into the business. “As a kid I was always steered away from potential careers that depended on personal talent alone, since my mom was convinced that people who made their living that way were somehow possessed of a magic that us regular folks don’t have. But the day I first heard talk radio – a day I remember very clearly – I fell in love. I had no choice in the matter. From calling in to talk shows as a college student to beating down the doors of my local station to hire me, this business always held a kind of allure I found irresistible.” During his career, he worked in Tampa, Nashville, and St. Louis, where he worked at KTRS and KMOX. At KMOX he hosted the syndicated “Overnight America” program.

Industry Views

Monday Memo: Music Lessons For Talk Radio

By Holland Cooke
Consultant

imgMusic radio’s competitors were vinyl, then tape, then CDs – before smartphone streaming and satellite radio offered more portability and variety. And before consolidation, broadcasters were under less of the revenue pressure that now commercializes many stations beyond listeners’ tolerance. TALKERS NAB Show coverage included Edison Research founder Larry Rosin lamenting “many, many [music] stations now loading all their spots into two interminable breaks per hour.” I cringe hearing FMs struggle to remain among listeners’ music appliances. And I fret that monologue-heavy talk radio is relinquishing interactive dialogue to social media.

Before moving to all-news, and eventually news/talk, I worked in music formats less-structured than today’s. So now I hear music radio as an outsider, more like a consumer. Which got me wondering: How does my format sound to music consultants? So, I asked several whose work I respect.

Beware the one-joke act

Mike McVay reckons that “listeners want to know a little bit about a lot of things,” a point other colleagues echo. Explaining that “music radio is all about variety,” adult contemporary specialist Gary Berkowitz: “To me, listeners are tired of all this political back and forth. Sure, it has its place, but it’s like if music radio only played five different artists!” Jon Holiday – who customizes station playlists for a variety of formats – asks “are talk listeners getting what they want?” Calling some formats “very artist-heavy,” he thinks stations were right to play so much Taylor Swift in 2024, certainly her year. And 2025 sure is Trump’s, but Holiday calls “banging the same drum all day, every day” the most common flaw he hears on talk radio.

McVay says listeners like “stories that pull on their heart strings. It’s why “NBC Nightly News” ends with a touching story. It’s not fluff. It’s information relief.” He also recommends topics you are likely to overhear at the next table during lunch: “Discretionary Time Information” (binge-worthy shows on Apple+, Max, Netflix). Health. And – lately more than ever – what Mike calls “purse” stories (think: eggs). Been to Costco? On weekends it’s mobbed. Ask any member and they’ll recite a shopping list of Kirkland-brand bargains.

Play the hits

 When Gary Berkowitz – then an accomplished music programmer – took over stately WJR, he “approached it like it was a music station, the only difference was my ‘songs’ were my personalities, news coverage and, at the time, play-by-play of all the major Detroit teams.” He bought a jingle package “to ‘decorate’ the station;” and “got ‘JR involved with everything that was happening in Detroit. All I did was put it all together and present it like my top-40 upbringing taught me.”

I can relate. Before I programmed all-news WTOP, Washington, I had no news experience. I came from a music FM. The WTOP staff I inherited was impressive, and their work was solid, but the station wasn’t “programmed enough.” I was sent there to convert Cume to Average Quarter Hour – the blocking-and-tackling formatics fundamental to music radio. We owned “the Top news…instantly” image, and we said those very words LOTS. But research told us that traffic and weather were “the hits;” and how we presented them moved the needle.

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Great talkers are great listeners 

In every transaction, consumers now expect to interact; and “listeners like to hear others’ voices,” Mike McVay observes: “When the audience is comfortable enough to weigh in with an opinion, their own story, or a reaction, you’ve created a ‘friend circle.’” Jon Holiday tells morning shows he works with to “take time going into breaks to be topical and interact with callers.” And engage by texting and social media. And don’t just push-TO listeners. Be quick to REPLY, and you will make them feel special. 

Yet, in three decades coaching talk hosts, the most unwelcome word I say seems to be “callers.” Imitating gifted Rush Limbaugh, many hosts are prone to windy monologue, rather than inviting the busy dialogue that makes a station sound popular (something local advertisers notice). DJs deftly weaving interactivity into music shows often sound more inviting than sermonizing talkers. Holiday remembers El Rushbo as “a master at having fun, particularly in his early days as a syndicated personality.”

Prescription: Local 

Twenty years ago at the TALKERS conference, publisher Michael Harrison’s advice was elegantly simple: “Give them something they can’t get anywhere else.” Especially now, with so many non-local audio competitors. Regardless of format, helpful local information can increase Occasions of Tune-In per week.

Simply doing local news is a start. But does yours enable the listener by telling what an item means to him or her? On any given day, what you’re overhearing at lunch is something big that’s happening somewhere else. Can you explain the local impact? “National news needs to mean something to me, my community, my region or state,” according to McVay.

With weather so erratic in so many places, owning that image is gold. If you’re news/talk, don’t assume that you’re the market’s weather station. If you’re music, don’t assume you can’t be. Noting typical news/talk demographics, Jon Holiday surmises that, “as we get older, we seem to be more interested in weather.”

And as successful music stations have always done, show up! Gary Berkowitz had WJR go all-in on Detroit’s Thanksgiving Day parade, “with our people all over the parade route. It was better than the TV coverage!”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

iHeartMedia May Face Class Action Lawsuit

In the aftermath of the data breach that affected iHeartMedia in December of 2024, Tennessee resident Cheryl Shields has filed a suit in New York’s Southern District Court alleging that theimg company “did not keep secure including social security numbers, financial account details, and health insurance data.” But the thrust of her complaint is that iHeartMedia delayed notifying users. iHeartMedia didn’t conclude its investigation until last month and began the notification process on April 30.

Industry News

New York Adds to Budget for Public Radio

New York State Senate passed a $254 billion state budget for 2025-2026 that includes an additional $4 million for public radio stations. New York Public Radio reports that the funding is over and above the $14 million the state gives to public broadcasting, $13 million of which goes to TV stations. The additional allocation was proposed by State Senator Brad Hoylman-Sigal amidst attempts in Washington to cut federal funding for public broadcasting through the Corporation for Public Broadcasting. NYPR president and CEO LaFontaine Oliver says, “We’re deeply grateful to State Senator Brad Hoylman-Sigal for his vision and leadership in proposing this additional funding and to Governor Kathy Hochul, State Senator Andrea Stewart-Cousins, Speaker Carl Heastie, and the entire New York State Legislature for their support.”

Industry News

KTBB, Tyler Owner Covers Conclave from Rome

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Pictured above is KTBB, Tyler-Longview, Texas owner Paul Gleiser reporting from Vatican City this week. Gleiser – who is not Catholic – got a client to sponsor the station’s covererage of the Conclave (see the station website here). He also filed reports for local TV station KETK-TV, Tyler. Consultant Holland Cooke works with Gleiser’s station and he says, “Just imagine the horse-laff you’d get from a big corporate owner if you proposed sending someone from even a major market station to the Conclave. When you own the station, you may… Our sponsor got umpteen promos, video and blog content, hourly radio hits on our air, and nightly reports on the local TV station where Paul does twice-weekly commentaries.”