MIW Releases 2022 Gender Analysis Study
Mentoring and Inspiring Women in Radio, Inc. reveals the results of the 2022 edition of its MIW Gender Analysis Study that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management, either as general manager, sales manager or program director/brand manager. MIW says the results represent the calendar year 2022 and are reflective of 11,215 AM and FM radio stations across America, as accounted for by PrecisionTrak. Regarding general managers, 20.65% had women
holding the GM position in 2022. This is basically flat from last year but has shown consistent growth from 2004, when the percentage of female general managers was only 14.9%. MIW calls the sales manager position “the best management opportunity for women in radio.” Last year, 33.45% of stations had a woman sales manager (basically flat from 33.59% in 2021). The greatest challenge for women in radio management continues to be in the area of program directors/brand managers, according to MIW. Women currently program 11.72% of stations, versus 12.09% in 2021. MIW board president Ruth Presslaff comments, “Historically we have celebrated modest to very modest gains. But this year we’re calling out to industry leaders to recognize the leadership, creativity and dedication of women broadcasters, particularly programmers, and put them to work improving your content, your culture and your cash flow.” MIW points out that a study conducted in late 2022 by The WICT Network, Empowering Women in Media, Entertainment and Technology indicates that women working in the media, entertainment and tech industries have increased over the past few years from 33% in 2019 to 38% in 2022. “It is the hope that the radio industry will better begin to mirror the continued growth of women in the general media space and provide an encouraging future for women in radio.”
Ohio but returned to Western New York and has spent the last 18 years with Jeremy White as his co-host in mornings on Audacy’s WGR. Simon says, “I’ve been very lucky to have worked alongside some wonderful people at WJJL, WBEN, Empire Sports Network and finally at WGR. I wish I could list everyone by name, but that isn’t possible. Let me just say, thank you. Thank you, thank you, thank you to my many co-workers over the years. I’ve made some great, lifelong friendships, while getting a chance to do something I truly loved. I would like to mention my co-host for the last 18 years at WGR, Jeremy White. That is the longest I worked with anyone by far! Jeremy is super talented, extremely creative, and has a great feel for what topics will be of most interest to our listening audience.”
agreement to eliminate the burden and expense of further litigation.” It also says, “The plaintiffs believe that all claims ‘have merit,’ but they decided to settle due to ‘the inherent risks, difficulties and delays in complex ERISA litigation such as this.’” The settlement requires court approval. The Pensions & Investments report says, “The plaintiffs sued in December 2022, alleging that the defendants ‘did not try to reduce the plan’s expenses or exercise appropriate judgment to scrutinize each investment option that was offered in the plan to ensure it was prudent.’…The Cumulus Media 401(k) Plan, Atlanta, had $260 million in assets as of Dec. 31, 2021, according to the company’s most recent Form 5500 filing.” 
served as the National Gardening Association’s regional horticulturist for the Southeastern U.S. and is a contributing editor to Texas Gardener magazine. iHeartMedia Houston director of AM programming Bryan Erickson comments, “We’re all still reeling from the sudden loss of Randy. This was a difficult search and we feel fortunate to have found Skip. Not only is he one of the most qualified horticulturists in Texas, he has the perfect ‘down home’ demeanor when it comes to helping listeners with their gardening issues.” Richter states, “I’m excited to be hosting ‘Garden Line’ and helping listeners have more bountiful gardens and beautiful landscapes! Randy was an old friend going back to college when we lived in the same dorm. We will all miss him, and I consider it an honor to carry on the ‘Garden Line’ tradition.”
“reminisces on formative moments in pop culture’s past that have shaped our present, rewinding on the things forgotten or things we can’t seem to ever forget with personal reflections, incredible guests, and plenty of deep belly laughs.” He adds, “I’m so excited that this season, we’re going to be able to get into all sorts of formative pop culture moments because we’re bringing on guests to expand the range of things we cover.”
‘citizen’ – as a verb. Through meaningful conversations and insightful moments, Baratunde shows listeners how to wield their collective power to make the world a better place.” iHeartMedia says, “This season, Baratunde focuses on how to create a culture of democracy in communities, workplaces, homes and within the listener themselves. Guests will include adrienne maree brown, Priya Parker, NBA legend Steve Kerr and more.”
Surprisingly, my company Sabo Media has bought commercial time on radio stations. It’s a surprise because brands have come to us because the word “media” is in the name. Some brands think Sabo Media is a media buying company. Hysterical.
Tulsa; WOKV-FM, Jacksonville, and WHIO-AM/FM, Dayton. WSB director of branding and programming Ken Charles says, “For more than a decade, Erick has done a great job of entertaining and informing the WSB audience about the biggest news stories of the day. I’m proud we’ll continue our partnership for another three years, and I’m 
excited about what new things we can create moving forward. The best is yet to come!” Erickson says, “‘95.5 WSB’ is not just home, it’s the gold standard of talk radio, with incredible leadership from Ken Charles and Jaleigh Long. I fell into the role by accident 12 years ago. It’s not just the longest job I’ve had, it’s three hours of joy every day working with the best people in radio. I simply cannot imagine doing anything else anywhere else with any team other than the hard-working talent at ‘95.5 WSB.’”
“Operating loss, net loss and net loss per diluted share for the three months ended December 31, 2022 include $44.2 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights. Operating loss, net loss and net loss per diluted share for the 12 months ended December 31, 2022 include $54.7 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights.” Beasley CEO Caroline Beasley comments, “Beasley’s 2022 fourth quarter and full-year financial results reflect the ongoing success of our digital transformation and revenue diversification strategies, which drove year-over-year increases in revenue and SOI for both the three- and 12-month periods. Throughout the year, Beasley largely offset ongoing challenges related to the economy and softness in the national spot market, as we generated healthy growth across all of our digital, local audio, political and other revenue sources, as reflected by the 6.2% increase in full year net revenues to $256 million. This top-line growth was 
the primary factor contributing to a 2.8% year-over-year increase in full year SOI to $43.1 million. While economic uncertainty remains, Beasley initiated several actions throughout the year that we believe will strengthen the long-term position of our business. First, our digital strategy continues to deliver strong results with fourth quarter digital revenue growth of 13.2% year-over-year, representing nearly 17% of total fourth quarter revenue. Digital revenue has consistently outpaced national spot advertising revenue over the past several quarters due to a combination of organic growth and contributions from the second quarter acquisition of our white label digital agency business, Guarantee Digital. With accelerating demand from consumers and advertisers for our local content and multi-platform marketing solutions, we are solidly on the path for this revenue source to reach 20% of total revenue. Second, we remain focused on monetizing our premium audio and digital content through new local business development, revenue diversification and maximizing political revenue opportunities. As a result, in the fourth quarter, we delivered $5.1 million in net political revenue, with stronger than expected gains in Las Vegas, Philadelphia, and Detroit, as well as year-over-year total revenue increases across nearly all of our markets and in our esports business. Our radio brands remain dominant in Nielsen Audio ratings, where Beasley currently has the highest average cluster share when compared to the major radio broadcasters in PPM. Finally, we implemented a cost reduction program in the second half of 2022, with the majority of cost cuts occurring in October.” 
working side-by-side with Liz since 2011. She is an outstanding leader and is hard-working and passionate about our business and serving our team, listeners, and customers. This is a great opportunity for us to recognize and promote one of our best, and I’m confident the Cumulus Wilkes-Barre/Scranton team will benefit and grow from her leadership just as the Cumulus Allentown team has over the years.” Cumulus owns sports talk WEEX-AM, Allentown “FOX Sports Lehigh Valley 94.7” plus seven music brands in the two markets.
podcasts making the ranker of the top 100 podcasts include Cumulus Podcast Network’s “The Ben Shapiro Show” steady at #6, Cumulus Podcast Network’s “The Dan Bongino Show” up one spot to #8, Salem Podcast Network’s The Charlie Kirk Show up two spots to #15, and Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” up seven spots to #16. 
Clark says, “Chuck and I started this series with a passion for curiosity and had no expectation of ever being a leading podcast. It’s incredible to reflect on the last 14 years and see how much we’ve grown as creators alongside our listeners. We’re immensely grateful to our fans and iHeartMedia in helping us reach this incredible milestone, and it’s energizing and motivating to think about the show’s future success.”
stations. In the bigger picture, Fischer writes, “Today, no one radio host commands the same level of power and influence that Limbaugh did, but a number of new voices are emerging — blending the reach of traditional and digital platforms — and collectively proving to be more powerful in shaping conservative opinion for younger audiences.” TALKERS magazine publisher Michael Harrison is quoted in the piece saying, “The world is changing and there are questions as to how Limbaugh, had he lived and remained healthy — based upon his mindset and his approach to the business — would have remained as pertinent as he was. He was not as flexible when it came to social media and some of the other forms that it takes right now to be a media presence as opposed to just a radio presence.” 
Digital closed out January reaching over 3 billion total multiplatform minutes – compared to CNN.com’s 2.4 billion – and 1.8 billion total multiplatform views – compared to CNN.com’s 1.5 billion. FOX adds that the FOX News Mobile App reached 6.5 million unique visitors in January, surpassing the CNN Mobile App for the first time since October 2021, which saw 5.6 million unique visitors. When it comes to multiplatform unique visitors, FOX News Digital came in second with 109 million, compared to CNN.com’s 140 million. 
and action. Aimed to raise awareness and share stories of inspiration, the partnership will also extend to grassroots action as Audacy will connect with Special Olympics programs across the country to support, volunteer, and get involved with programmed events. Jackson says, “I’ve taken my CBS Sports Radio show on the road the past two years with Special Olympics to promote diversity and inclusion. With the Media for the Movement Tour, we’ve popped up at more than 50 college campuses and professional sports teams to support this message. I’m thrilled to bring together Audacy and Special Olympics for programming that will encourage and inspire on a broadened level.”
sold-out schedule, and is part of an emerging genre of progressive hosts seen regularly by loyal political talk media consumers. Only 39, Pakman has been a practitioner of progressive talk media since his early 20s. “The David Pakman Show” started in August 2005 as a community radio program called “Midweek Politics” in the basement of WXOJ’s studio in Northampton, Massachusetts. Today, it is a daily internationally syndicated politics and news talk show airing on radio, television, and the internet, as well as on Free Speech TV via DirecTV and DISH Network. Pakman is a naturalized citizen of the United States having moved here with his family at the age of five from Buenos Aires, Argentina. Harrison and Pakman discuss the rewards and challenges – financially and otherwise – of multi-platform digital broadcasting.
“while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales. 
revenue performance for the markets automotive category; and unifying iHeart’s approach to markets automotive across the space. He will oversee an automotive advertising business that consults with thousands of tier 2 and tier 3 automotive clients across the iHeartMedia enterprise. iHeartMedia EVP sales and operations John Karpinski says, “There is no success without a successor, so I’m really excited for Joey to take the reins of the iHeart automotive markets division. Throughout the years, Joey has not only shown himself to be an amazing leader by driving measurable success for clients and iHeart but has also proven to be great at ‘coaching up’ his team. I’m excited for Joey to build on the success he’s had on the West Coast with our entire automotive organization.”
the Birds’ loss to the Kansas City Chiefs in Super Bowl LVII, Audacy tells the Philadelphia Inquirer that this Friday (2/17) will be Cataldi’s final show. On Monday, the midday team of Joe DeCamara and Jon Ritchie take over as the morning drive show. The Philadelphia Business Journal reports that WIP brand manager Rod Lakin says Cataldi’s final show will feature a career retrospective and appearances from “old friends.”
Sawyer is promoted to media relations and affiliate sales manager. In her new role, Sawyer adds expanded Radio Media Tour outreach to her station relations duties. And in the Superadio Boston office, Dianne Cook is named operations and distribution manager overseeing both the affiliation process and distribution. Superadio president Eric Faison states, “These appointments are well deserved. Dianne, Raphael and Kim are invaluable contributors to the success of the company and have been integral in maintaining the high standards in customer service and quality programming that are synonymous with Superadio.”
“This endeavor marks an exciting introduction into gamification and monetization for PodcastOne, its host talent, and advertisers allowing them to create or sponsor relevant and topical content for fans that will reside on PodcastOne.com. MiniGames created by PodcastOne show hosts will also be distributed across the vast VersusGame MiniGames Network which includes over 900 verified hosts.” PodcastOne president Kit Gray says, “Our partnership with VersusGame is another way for us to capitalize on fan engagement. It’s a wonderful opportunity for us and for our hosts to engage with fans in an interactive way. Offering users the chance to win financially, while also generating internal revenue is a win for everyone. Bringing gamification into the PodcastOne world brings our listeners into our shows in a whole new way. Now they get to engage directly with show hosts and participate in the conversation. It elevates the listener’s experience like never before.”
If you float a trial balloon, expect it to be shot down.
I asked ChatGPT, “What IS ChatGPT?”
deployed consistently over time can reinforce a visual and verbal brand identity and enhance brand recall” in a radio ad by 17% and in a podcast by 14%. Regarding voice, the study concludes that the most significant and consistent driver for success is the use of multiple voices. Ads with multiple voices increase recall by 10%. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines content analysis and survey methodologies, spans creative elements in OTA and podcast ads, across auto, financial service, CPG, and entertainment categories. It shows the impact of creative element choices on how brands are perceived and stay top of mind. And how sonic messaging ushers consumers through the purchase funnel to purchase.” 
the love story of intrepid French scientists Katia and Maurice Krafft, who died just as explosively as they lived – capturing the most spectacular imagery ever recorded of their greatest passion: volcanoes. The radio tour will fill up fast, so book your interview with director Sara Dosa now 
three- to five-minute long messages each weekday. Ice-T says, “I’ve always enjoyed sharing motivational quotes and words of wisdom to help people better their lives. I started sharing quotes on social media and my fans loved it so much, they wanted me to share it daily. Through this new podcast with iHeartPodcasts, I hope these quotes will reach the right people and bring them up to speed on the daily game of life.”