TALKERS News Notes
Audacy Buffalo Holds Radiothon for SPCA of Erie County. News/talk WBEN-AM and sister station WLKK-FM in Bufflo helped raise $132,000 during the 22nd Annual SPCA Serving Erie County Radiothon. Audacy Buffalo SVP and market manager Tim Wenger comments, “This annual event really brings the community together and the amount raised is a testament to the generosity of our listeners. We love supporting SPCA’s mission and giving second chances to pets and animals in Buffalo.”
Bold Gold Media Stations Hit Fundraising Goals. Via two of its ongoing holiday fundraisers, Bold Gold Media Group’s radio stations in the Pocono Lake Region of Pennsylvania produced the The Wayne County Ford & Bold Gold Media Holiday Toy Drive Challenge and The Michael G. Stanton Shower for Charity. The Holiday Toy Drive Challenge saw listeners fill up at least four pick-up trucks with toys for needy kids and for the 24th year in a row, market manager Michael G. Stanton stood in a claw foot tub on Main Street in Honesdale in 20-degree weather clad in only Christmas-themed shorts and raised more than $46,000 for the Wayne County Childrens Christmas Bureau.
“105.7 The Fan” in Milwaukee Helps Raise $100k for Kids. Audacy sports talk “105.7 The Fan” (WSSP-FM / 1250AM) in Milwaukee – with the help of two of its sister music outlets – collected more than $100,000 in toys and cash to benefit Children’s Wisconsin Immediate Impact for Kids Fund. Station host and assistant brand manager Steve “Sparky” Fifer says, “I’m so proud of everyone involved in the 19th Annual Toy Drive for Children’s Wisconsin. We couldn’t make this a success without everyone in the community and around the state of Wisconsin contributing to it. The number of kids that these toys will impact is the reason we do this each year. There isn’t anything better than a smile on a kid’s face.”
JVC Broadcasting Helps Set Record in Long Island Toy Drive. Last Friday, JVC Broadcasting of Long Island conducted the JVC Town of Brookhaven INTERFACE Toy Drive featuring air personalities from all six JVC Long Island stations – including “LI News Radio” – to collect thousands of toys donated by generous community members that will go to more than 7,500 children, ranging in age from infants to 15 years old, helping ensure that families across the community experience joy during the holiday season. JVC president and CEO John Caracciolo says, “This is what local radio and local government working together is all about. When you bring the community together around a cause, incredible things happen.”
manager for the cluster that includes news/talk KMAJ-AM “The Big Talker,” sports talk KTOP-AM and four music brands. Lee announced her exit via social media saying, “After 11 years and 11 months, my position with Cumulus was eliminated. Reaching almost 12 years with a single employer is a remarkable feat in media. If you’ve listened, commented on social, came to an event, played a contest, or even waved at me while I was driving that huge van, thank you for engaging. The state of radio today can be hard to love. What’s next for me? TBD.”
The Problem Is No Longer Spotting a Joke. The Problem Is Spotting Reality
continue to be a member of the prestigious organization’s Advisory Board in 2026. Upon receiving this latest appointment (12/9), Harrison stated, “I am honored to be associated with this great group that continues to grow and inspire broadcasting artists and professionals around the world to achieve new levels of quality and positive societal influence – not to mention, unite and provide a sense of cohesiveness to the global media community.” The NY Festivals issued the statement about its Class of 2026: “We anticipate wonderful submissions from around the globe before the deadline. Our Storytellers Gala will salute Radio trophy winners in the spring. Combined with our TV & Film Winners, it will be a celebration of innovative storytellers across all platforms.” 
2) Marketers and media agencies significantly overestimate audience shares to Pandora/Spotify and massively underestimate AM/FM radio audiences; and 3) Interestingly, as older demographics flock to podcasts, the median age of the podcast audience ages sharply from 29 in 2017 to 39. The study notes that “in 2017, podcasts’ daily reach was greatest among 18-24s. Eight years later, podcasts’ daily reach has surged, especially in older demographics. The older the age group, the greater the growth in the podcast daily audience. Today, podcasts’ greatest reach centers on 25-44s, with significant growth among 45-64s.” 
My introduction to Rush Limbaugh begins in the fall of 1992. I began listening to Rush’s radio show after seeing him campaigning on stage with George H.W. Bush during the 1992 fall presidential election. Bill Clinton would win the election and so would begin the greatest, media political rivalry ever between Rush Limbaugh and Bill Clinton. Rush’s middle America authentic voice was cutting through the mainstream media noise of the day from a generationally unique perspective. He was the perfect counterculture combatant to Bill Clinton’s political philosophy. Being a baby boomer myself and two years younger than Rush, I was immediately hooked on the EIB radio network!
regularly listen to AM or FM.” Company SVP of research Elizabeth Falke states, “The bottom line here is just how much people value having easy access to both AM and FM radio in their cars. Consumers want radio for a variety of different reasons that are largely unique to local radio – everything from discovering what new music matters to weather updates, the latest sports reports and local news and events.” As the AM Radio for Every Vehicle Act of 2025 makes its way through congress, Falke says its important that manufacturers understand the absence of radio would also influence new car purchasing decisions. The study found that 96% of Americans would miss radio if it were removed and 89% say the lack of a radio would likely keep them from buying that vehicle. She concludes, “This research is crucial for car manufacturers as we see that, immediately, half of consumers wouldn’t even look at buying a car without a radio. The ease and simplicity of radio is embedded in the lives of drivers consuming various forms of audio in their cars.” 
Elizabeth Mayer states, “In our continued focus on YouTube and watchable podcasts, this edition of the Podcast Download reveals YouTube at an all-time high for consumption. Regardless of tenure or heavy usage, YouTube remains in the top spot, which speaks to podcast consumers seeking out watchable podcasts. 12% of weekly podcast consumers use Smart TVs where video components are intuitive and easy to access to listen to podcasts.” Signal Hill Insights president and CEO Paul Riismandel adds, “Audio is still key. While we see yet another bump in the preference to use YouTube for podcasts, we don’t see notable change in the number of weekly podcast consumers who are only watching their podcasts. This segment remains a tiny minority – just 8% in this report.” 
partnership is “a testament to The Washington Post‘s continued investment in high-impact audio journalism and innovative podcast storytelling. By adopting Triton’s integrated suite, the company gains access to scalable infrastructure and tools purpose-built to support growth.” Triton Digital president and CEO John Rosso adds, “At Triton, we look forward to supporting The Washington Post as they expand their digital audio presence. This partnership reflects the power of Triton’s technology and our commitment to helping premium publishers grow and monetize their audio strategies at scale.”
One of my first jobs out of college was working in the marketing department of WNBC-AM, New York. Yes, “Imus In The Morning” (Don Imus – not nice), Cousin Brucie (Bruce Morrow – nicest star who ever lived). One of my tasks was to pull ratings numbers from the computer for the sales department. I was fascinated by TIME SPENT LISTENING (TSL) and CUME numbers. I’d rank them, compare, trend them every way imaginable.
comments, “I’m honored and excited to take on this new role and continue building on the incredible momentum our teams have created. Bonneville Seattle is home to passionate, talented individuals who care deeply about our brands, our partners, and our community. I look forward to helping us grow even stronger – together.” Bonneville Seattle SVP and market manager Cathy Cangiano states, “Crista has consistently demonstrated outstanding leadership, strategic insight, and a deep commitment to relationship-building. Her promotion is a testament to the impact she’s made and the confidence we have in her ability to lead us into the future. Crista was the clear choice for this role, and I’m thrilled to partner with her as we shape the next chapter for Bonneville Seattle. Her vision and energy will be instrumental in our continued growth.”
Atlanta Journal-Constitution. The Compass Media Networks host is heard in Atlanta on Cox Media Group’s WSB-AM/WSBB-FM. His first piece was printed in September in the wake of the slaying of Charlie Kirk. His latest column is titled, “Democrats are hungry, Republicans complacent and all politics is national,” and 
Confidence is down. Costco is mobbed.
The groaning and moaning that “radio is losing younger demos and will die tomorrow” misses the point. What attracts younger audiences? What has always attracted younger audiences? NEW STUFF. New clothes, shows, slang, ideas… NEW. When you “found” radio, you found a top 40 station that was saturated in the latest music, events and ATTITUDE. Radio remains vital by presenting and celebrating new, shocking, contest prizes, revolutionary ideas, hosts, jocks… NEW.
The world of blogs and vlogs has been loaded with largely erroneous news of MTV closing. New owner, Paramount Global, is searching for divisions showing no growth. If MTV is now a liability, it may be a target for a shutdown.
of the Gods has powered thousands of hours of programming fun. Recently, I saw the latest edition of his book.
Like many of you, I love “Ancient Aliens” on the History Channel narrated by the formidable Robert Clotworthy. Robert is a great guest on my show, “Sterling Every Damn Night” and he puts up with whatever nonsense that gets tossed at him. Thank you, Robert.
company’s WRNW-FM, Milwaukee “97.3 The Game,” and KBME-AM, Houston “SportsTalk 790” morning host Sean Salisbury. Salisbury tweeted, “It’s been a hell of a run the last 8 years [at] SportsTalk 790. I fully understand the financial decisions that corporate has to make. I appreciate the great bosses at iHeart that I got to work with and here in Houston, who have become friends too. Very grateful for good coworkers and the talent you hear daily on the SportsTalk 790 lineup. I’m so blessed to have worked with special teammates/friends on my show every morning, you know my love for you guys!” Also, a victim of this latest round of cuts is Salt Lake City market manager Joyce Wirthlin. 
operations manager for the station group that includes news/talk WERE-AM. Urban One SVP of programming Colby Tyner comments, “These leadership changes reflect the incredible depth of talent within Radio One. It’s exciting to see so many of our team members grow within the company and take on new challenges across markets. By empowering our brightest minds to share fresh ideas and perspectives, we ensure our stations remain dynamic, creative, and deeply connected to the communities we serve.”
sales effect within six months. Podcasts and AM/FM radio also performed strongly in long-term brand building with impressive brand effects beyond six months. The story notes that the Effie Awards are based on growth factors such as incremental revenue, profit, market share, new customers, loyalty, and price sensitivity. Brands that win Effie Awards drive impressive revenue, profit, and brand effects. The stronger the Effie performance, the greater the ROI and business results. The key takeaway is that “some media do well with short-term impact but have a harder time creating future demand (contesting, promotions, search, digital display). Other media are adept at brand building and creating future demand but have difficulty with short-term sales effect (creators/influencers, TV, PR, online video/CTV, and print). AM/FM radio and podcasts are unique in their ability to drive both short-term sales as well as long-term brand effects.” 
number of issues based on data from Edison Research’s ongoing Share of Ear study. One aspect of AM/FM radio’s strength is its ability to reach the country’s political segments. The post notes, “Among registered voters, AM/FM radio has a 67% share of ad-supported audio, followed by podcasts (20%). Whether the target is Independents, Republicans, or Democrats, AM/FM radio shares are in the mid-60s to low 70s.” 
influencers while enhancing Audacy’s cross-platform marketing capabilities.” Audacy says MOGL’s AI-powered matching system allows brands to quickly connect with athletes whose profiles align with campaign goals. Audacy chief revenue officer Bob Philips says, “Sports is where Audacy wins and sports media is evolving beyond traditional boundaries. This partnership with MOGL is a testament to our commitment to innovation, providing a powerful content-driven approach that benefits athletes, schools, and our advertising partners. Together, we’ll empower our clients to deliver authentic, high-impact campaigns that resonate with today’s fans and drive measurable brand outcomes.”
that listening has grown across all demographics and time periods versus the Fall 2024 Nationwide report. Some key takeaways are: 1) Among persons 25-54, total U.S. AM/FM radio AQH has grown +6%, powered by a +19% increase in the Portable People Meter markets; 2) Weekends and nights have the greatest growth compared to Fall 2024; 3) Versus Fall 2024, Spring 2025 total U.S. audience growth is greater among men versus women and has increased in older demographics; and 4) Total U.S. Spring 2025 audience growth is up significantly among college graduates and upscale $75K+ income Americans. The blog post notes that the PPM audience growth is due to Nielsen’s three-minute qualifier modernization, which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen began crediting tuning occasions that are three minutes or greater. 
The risk is real. Suggesting that a technique used with great success in the recent past might be beneficial to the present is a perilous course. Is the idea out of touch with today’s reality? Is the author ignoring current trends?
An annual physical is a wise idea. Doc asks, “How are you doing?”. Then he or she asks some detailed questions based on your medical history. Then “how have you been feeling? Any issues?” Doc always orders blood draws to see what might be lurking. Is the statin drug keeping your cholesterol in check? Are you getting plenty of exercise, plenty of sleep? How’s your diet? Over the years, I’ve visited about my health with at least a dozen different doctors. I’m convinced that the good ones always ask good questions and then listen carefully. Good questioner – good listener. That’s the doc I can respect and put my trust in.