Ratings Takeaways

February 2024 PPM Ratings Takeaways – Part Four

imFebruary 2024 PPM Data – Information for the February 2024 survey period (February 1 – February 28) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024 (6+). 

AUSTIN

News/Talk

KLBJ-AM 5.7 – 5.1, #5 – #5

KJCE .1 – .3, #28 – #28

News

None

Sports Talk

KVET-AM .8 – .9, #22 – #21

KBPA-HD2  1.1 – .5, #19 – #24

KTAE DNA – DNA, DNA – DNA

Public Radio News/Talk

KUT 6.9 – 7.4, #3 – #2

KUT-HD2 DNA – DNA, DNA – DNA   

RALEIGH

News/Talk

WTKK 7.5 – 8.0, #4  – #3

WPTF 1.0 – .8, #18 – #19

News

WRAL-HD3 .3 – .3, #24 – #24

Sports Talk

WCMC-FM 3.4 – 2.2, #11 – #15 (Carolina Hurricanes)

WCMC-FM HD2 DNA – .2, DNA – #25 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 9.0 – 8.5, #2 – #2

Note: Sports talk WCMC-FM’s -1.2 (3.4 – 2.2) represents Raleigh’s largest (6+) January 2024 – February 2024 decrease.

INDIANAPOLIS

News/Talk

WIBC 5.1 – 4.9, #7 – #10

News

WOLT-HD2 .2 – .2, #25 – #25

Sports Talk

WIBC-HD2  3.7 – 3.0, #13 – #16

WNDE .5 – .5, #22 – #21

WXNT DNA – .2, DNA – #25

Public Radio News/Talk

WFYI 4.6 – 4.6, #8 – #11

Sports talk WFNI (DNA – DNA) is the flagship of the Pacers.

MILWAUKEE 

News/Talk

WISN 11.5 – 9.0, sixth consecutive month at #1

WLIP .1 – .1, #26 – #27

WTMJ DNA – DNA, DNA – DNA 

WGKB DNA – DNA, DNA – DNA  

News

None

Sports Talk

WRNW 3.7 – 2.1, #11 – #15

WOKY .2 – .2, #23 – #20

WSSP .2 – .2, #23 – #20

WKTI DNA – DNA, DNA – DNA

Public Radio News/Talk

WUWM 2.2 – 2.6, #14 – #13

WHAD 1.2 – 1.2, #16 – #17

WHAD Stream  DNA – DNA, DNA – DNA  

Notes: News/talk WISN’s -2.5 (11.5 – 9.0) represents Milwaukee’s largest (6+) January 2024 – February 2024 decrease.

Sports talk outlets WOKY and WSSP are part of a seven-way tie at #20

NASHVILLE

News/Talk

WWTN 5.4 – 5.7, #6 – #5

WLAC 2.1 – 2.1, #18 – #17

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 8.0 – 4.9, #2 – #9

WPRT 2.3 – 1.5, #17 – #19 (Predators)

Public Radio News/Talk

WPLN 4.9 – 4.9, #8 – #9

WPLN-HD3 Stream .2 – .2, #23 – #24 

Note: Sports talk WGFX’s -3.1 (8.0 – 4.9) is the largest (6+) January 2024 – February 2024 decrease by any station in the 48 PPM-markets.

PROVIDENCE 

News/Talk

WPRO-AM 6.9 – 6.8, #4 – #4

WHJJ  1.0 – 1.1, #13 – #13

News

None

Sports Talk

WVEI 2.1 – 1.7, #9 – #11

WBZ-FM DNA – DNA, DNA – DNA

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 2.1 – 2.4, #9 – #8

WNPN 1.5 – 1.4, #12 – #12

WCAI .1 – .1, #18 – #18

NORFOLK

News/Talk

WNIS  2.3 – 2.0, #14 – #14

WGH-FM HD2  .2 – .2, #23 – #23

News

WNOH .3 – .3, #21 – #22

Sports Talk

WVSP 1.9 – 1.4, #15 – #16

WGH-AM .2 – .2, #23 – #23

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 8.0 – 8.9, #3 – #3

News

WJBT-HD2 .2 – DNA, #24 – DNA

Sports Talk

WOKV-AM .4 – .2, #21 – #21

Public Radio News/Talk

WJCT 1.6 – 2.2, #16 – #13   

Note: News/talk WOKV-FM’s +.9 (8.0 – 8.9) represents Jacksonville’s largest (6+) January 2024 – February 2024 increase.

WEST PALM BEACH

News/Talk

WFTL 3.0 – 2.3, #7 – #9

WZZR 1.3 – 1.4 #14 – #13

WJNO .9 – 1.1, #15 – #14

News

None

Sports Talk

WMEN .7 – .5, #16 – #16

WBZT .4 – .4, #18 – #18

Public Radio News/Talk

WLRN 2.8 – 2.1, #9 – #10

WLRN-HD2 Stream DNA – DNA, DNA – DNA    

GREENSBORO

News/Talk

WPTI 3.5 – 3.2 #9 – #10

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 5.3 – 4.7, #6 – #6

WUNC 2.8 – 2.6, #11 – #12

MEMPHIS

News/Talk

WREC 1.4 – 1.5, #11 – #10

KWAM .5 – .4, #13 – #13

News

None

Sports Talk

WMFS 3.2 – 2.5, #7 – #7 (Grizzlies)

WMFS Stream .2 – .2, #14 – #14 (Grizzlies)

Public Radio News/Talk

WKNO 1.9 – 1.7, #9 – #9

WKNO-HD2  DNA – DNA, DNA – DNA

HARTFORD

News/Talk

WTIC-AM 6.6 – 5.7, #4 – #6

WDRC-AM 1.8 – 1.6, #14 – #14

WTIC-AM Stream .4 – .4, #18 – #18

WPOP DNA – DNA, DNA – DNA

News

None

Sports Talk

WUCS 2.0 – 1.4, #13 – #16

Public Radio News/Talk

WNPR 4.1 – 5.1, #8 – #7

WFCR .6 – .4, #17 – #18 

Note: Public radio news/talk WNPN’s +1.0 (4.1 – 5.1) represents Hartford’s largest (6+) January 2024 – February 2024 increase.

Contact Mike Kinosian at: Mike.Kinosian@gmail.com

Industry News

Audacy Introduces AI to Assist in Dynamic Ad Insertion

Audacy announces that it is introducing dynamic AI and machine learning that “infuses contextual advertising solutions into its Ad Tech stack to help brands more precisely target podcast consumers.” The company says, “The solution unlocks Audacy’s ability to accurately transcribe podcast episodes and categorize millions of hours of content with contextual, targetable tags, including ‘business and finance,’im ‘entertainment,’ ‘sports,’ ‘travel’ etc., in accordance with Interactive Advertising Bureau (IAB) standards. With this capability, Audacy will dynamically insert ads into podcasts more precisely than ever.” Audacy chief revenue officer Brian Benedik adds, “The promise of Audacy’s cross-platform audio campaigns to deliver unprecedented reach coupled with powerful precision targeting becomes even more pronounced with the integration of contextual podcast advertising into our Ad Tech stack. Our clients are realizing better returns on their advertising investments and better outcomes for their business when they leverage our holistic audio strategies, which is why Audacy boasts one of the highest renewal rates in audio and digital media.”

Ratings Takeaways

February 2024 PPM Ratings Takeaways – Part Three

imFebruary 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024 (6+).

PORTLAND

News/Talk

KXL 7.0 – 6.9, #2 – #2

KEX 1.2 – 1.5, #22 – #21

KUFO .5 – .8, #26 – #24

KPAM .1 – .1, #32 – #34

News

None

Sports Talk

KFXX 1.6 – 1.6, #19 – #20

KXTG 1.9 – 1.2, #18 – #22

KPOJ .6 – .6, #25 – #26 (Trailblazers)

KMTT .1 – .1, #32 – #34

KFXX Stream  .1 – DNA, #32 – DNA

Public Radio News/Talk

KOPB 6.0 – 5.1, #4 – #4

KOPB Stream  1.2 – 1.0, #22 – #23

CHARLOTTE

News/Talk

WBT-AM 4.3– 4.6, #10 – #8

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 3.3 – 3.4, #13 – #14 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.7 – 4.9, #5 – #6

WNSC 1.2 – .8, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA

SAN ANTONIO

News/Talk

WOAI 3.0– 2.7, #13 – #14 (Spurs)

KTSA 2.3 – 2.3, #18 – #16

News

None

Sports Talk

KTFM 1.5 – .9, #21 – #25

KTKR .8 – .5, #26 – #30

KZDC .3 – .3, #35 – #33

Public Radio News/Talk

KSTX 2.9 – 2.3, #14 – #16 

SACRAMENTO

News/Talk

KFBK-AM 7.6 – 7.3 #3 – #3

KSTE-AM 3.5 – 2.9, #9 – #12

News

None

Sports Talk

KHTK 1.9 – 1.4, #18 – #18 (Kings)

KIFM .9 – .9, #25 – #23

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.8 – 2.8, #14 – #13

KQEI .3 – .3, #28 – #27

KQED .3 – .1, #28 – #29

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 4.3 – 4.5, #9 – #9

KDKA-AM Stream  .4 – .3, #21 – #23

News

None

Sports Talk

KDKA-FM 8.3 – 7.6, #3 – #3

KDKA-FM Stream  .4 – .6, #21 – #19

WBGG DNA – DNA, DNA – DNA

Public Radio News/Talk

WESA 5.5 – 5.2, #6 – #8

SALT LAKE CITY

News/Talk

KSL-AM 5.5 – 6.4, #3 – #3

KNRS-FM 3.5 – 3.1, #13 – #13

KKAT DNA – DNA, DNA – DNA

News

None

Sports Talk

KALL .8 – .8, #24 – #23

KZNS-FM .7 – .7, #25 – #24 (Utah Jazz)

KZNS-AM .4 – .1, #27 – #28 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #28 – #28 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 3.6 – 2.8, #11 – #15

KBYU-HD2 Stream  .1 – .3, #28 – #27

KUMT DNA – DNA, DNA – DNA    

LAS VEGAS

News/Talk

KMXB-HD3 .8 – .9, #28 – #26

KXNT .3 – .6, #32 – #29

KXNT Stream .1 – .1, #35 – #36

KMZQ .1 – DNA, #35 – DNA

News

None

Sports Talk

KWWN .9 – .6, #26 – #29

KKGK .5 – .3, #29 – #32 (Golden Knights)

KRLV .3 – .2, #32 – #34

KENO .1 – DNA, #35 – DNA

Public Radio News/Talk

KNPR 1.4 – 1.6, #24 – #22

ORLANDO

News/Talk

WTKS 4.3 – 5.0, #10 – #7

WDBO 3.5 – 3.1, #13 – #13

WFLF .6 – .8, #21 – #19

WFYY-HD3 DNA – .3, DNA – #24

News

None

Sports Talk

WYGM 1.0 – .8, #19 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 3.4 – 2.4, #14 – #14

CINCINNATI

News/Talk

WLW 12.1 – 10.2, #1 – #2

WKRC 6.1 – 6.1, #5 – #5

News

None

Sports Talk

WCKY 1.5 – 1.1, #18 – #19

WSAI .7 – .6, #21 – #21

Public Radio News/Talk

WVXU 3.8 – 3.1, #8 – #10   

Note: News/talk WLW’s -1.9 (12.1 – 10.2) represents Cincinnati’s largest (6+) January 2024 – February 2024 decrease.

CLEVELAND

News/Talk

WTAM 5.6 – 5.8, #10 – #9 (Cavaliers)

News

WMMS-HD2 DNA – DNA, DNA – DNA

Sports Talk

WKRK 5.9 – 3.7, #8 – #11

WKRK Stream .9 – .4, #19 – #21

WARF .2 – .2, #22 – #22

Public Radio News/Talk

WKSU 6.1 – 6.4, #7 – #6

WKSU-HD4 DNA – DNA, DNA – DNA   

Note: Sports/talk WKRK’s -2.2 (5.9 – 3.7) is the largest (6+) January 2024 – February 2024 decrease by any station in these 12 PPM-markets.

KANSAS CITY

News/Talk

KMBZ-FM 5.0 – 4.4, #4 – #6

KCMO-AM 2.2 – 2.3, #15 – #14

KMBZ-AM 1.7 – 1.8, #17 – #17

KMBZ-FM Stream 1.0 – .8, #21 – #22

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 3.0, #14 – #12

KCSP Stream  .2 – .3, #27 – #25

KWOD .1 – .1, #29 – #28

Public Radio News/Talk

KCUR 3.2 – 2.9, #12 – #13

KANU-HD2 DNA – DNA, DNA – DNA

COLUMBUS

News/Talk

WTVN 5.2 – 5.3, #7 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 7.8 – 7.2, #2 – #2 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WMNI .1 – .1, #22 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 4.7 – 5.6, #8 – #6

Up next: February 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Reach Mike Kinosian at: Mike.Kinosian@gmail.com

Industry News

Marc Ryan Joins “97.1 The Ticket” in Detroit

Sports media personality Marc Ryan moves from Audacy’s Greenville-Spartanburg, South Carolina sports talker WYRD-AM/W249DL/W246CV “The Fan Upstate” where he hosted “Offsides with Marcim Ryan,” to the company’s sports talk WXYT-FM, Detroit “97.1 The Ticket.” In Detroit, Ryan will serve as network pregame, postgame and weekday fill-in host, beginning April 1. Ryan comments, “I’ve carried around a post-it note for 14 years with three sports stations written on it, including ‘97.1 The Ticket.’ My longterm goal was to get a full-time job at one of them. I am so excited to join one of the best media teams in the country as I unlock this long-awaited achievement.”

Industry News

Audacy Names Hartman to Lead Memphis Stations

Sales and management pro Nichole Hartman is named market manager for Audacy’s Memphis station group that includes sports talk WMFS-AM/FM, sports betting WMC-AM “The Bet 790,” and two musicim outlets. Hartman currently serves in the same role for the company’s Chattanooga stations, a position she will continue to hold. In Memphis, Hartman succeeds Dan Barron, who was recently named SVP and market manager in New Orleans. Audacy regional president Claudia Menegus comments, “Memphis and Chattanooga are lucky to have Nichole’s leadership as a vital building block to local market success. She continues on a path of consistent career growth and will elevate our Memphis market by delivering exceptional performance for our team, partners, and audiences.”

Ratings Takeaways

February 2024 PPM Ratings – Part Two

imFebruary 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024 (6+). 

WASHINGTON, DC

News/Talk

WMAL 4.5 – 4.5, #7 – #7

WFED .1 – .1, #29 – #30 (Capitals)

News

WTOP & WTLP 8.3 – 7.6, #2 – #2

WDCH .6 – .7, #23 – #22

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.8 – 2.3, #15 – #16 (Capitals)

WJFK-FM Stream 1.0 – .8, #20 – #21 (Capitals)

WTEM .4 – .4, #25 – #24 (Wizards)

WTEM Stream .3 – .3, #26 – #27 (Wizards)

WJFK-AM .1 – DNA, #29 – DNA (Capitals)

WSBN .1 – .1, #29 – #30

Public Radio News/Talk

WAMU 12.7 – 13.0, 28th month in succession at #1 

Note: News WTOP & WTLP’s -.7 (8.3- 7.6) represents Washington, DC’s largest (6+) January 2024 – February 2024 decrease. 

BOSTON

News/Talk

WRKO 2.8 – 3.2, #15 – #13

WXKS-AM .7 – .8, #23 – #23

News

News – Talk WBZ-AM 4.6 – 4.9, #6 – #6

Business news WRCA .1 – .2, #28 – #26

Sports Talk

WBZ-FM 11.2 – 9.1, second straight month at #1 (Celtics, Bruins)

WEEI-FM 3.9 – 3.3, #11 – #12

WEEI-AM DNA – .1, DNA – #30

WEEI-FM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 6.0 – 6.1, #3 – #3

WGBH 4.2 – 4.6, #9 – #8

Note: Sports talk WBZ-FM’s -2.1 (11.2- 9.1) represents Boston’s largest (6+) January 2024 – February 2024 decrease.

MIAMI

News/Talk

WIOD 1.4 – 1.2, #23 – #25

News

None

Sports Talk

WQAM 1.2 – 1.2, #25 – #25 (Heat, Florida Panthers)

WINZ .5 – .6, #27 – #28

WMEN .2 – .1, #33 – #36

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 4.1 – 5.1, #6 – #5

WLRN-HD2 DNA – .1, DNA – #36    

Note: Public radio news/talk WLRN’s +1.0 (4.1- 5.1) represents Miami’s largest (6+) January 2024 – February 2024 increase.

SEATTLE

News/Talk

KIRO-FM 4.2 – 4.1, #7 – #10

KTTH 1.9 – 1.6, #21 – #22

KVI 1.3 – 1.0, #24  – #24

KPTR DNA – .1, DNA – #28

News

KNWN-AM & KNWN-FM 2.6 – 2.5, #19 – #17

KHHO DNA – DNA, DNA – DNA

Sports Talk

KJR-FM 4.2 – 2.4, #7 – #18 (Kraken)

KIRO-AM 3.3 – 2.3, #14 – #19

KJR-AM .8 – .7, #25 – #26

Public Radio News/Talk

KUOW 6.9 – 7.2, #2 – #1

KSWS DNA – .1, DNA – #28

Note: Sports talk KJR-FM’s -1.8 (4.2- 2.4) represents Seattle’s largest (6+) January 2024 – February 2024 decrease. 

DETROIT

News/Talk

WJR 2.1 – 2.5, #16 – #14

WFDF .5 – .6, #23 – #22

WJR Stream .1 – .1, #29 – #29

News

WWJ 5.6 – 5.3, #8 – #9 (Pistons)

WWJ Stream .4 – .4, #24 – #25 (Pistons)

WDFN .1 – .1, #29 – #29

Sports Talk

WXYT-FM 9.8 – 7.1, #1 – #3 (Pistons, Red Wings)

WXYT-FM Stream 1.8 – 1.1, #17 – #21 (Pistons, Red Wings)

WXYT-AM .3 – .2, #28 – #28

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.6 – 1.8, #19 – #18

WUOM 1.1 – 1.2, #21 – #20 

Note: Sports talk WXYT-FM’s -2.7 (9.8- 7.1) is the largest (6+) January 2024 – February 2024 decreaseby any station in the 24 PPM-markets analyzed thus far.

PHOENIX

News/Talk

KFYI 3.1 – 3.5, #10 – #9

KTAR-FM 2.6 – 2.7, #14 – #12 (Suns)

News

None

Sports Talk

KMVP-FM 1.9 – 2.2, #20 – #18 (Suns, Arizona Coyotes)

KGME .1 – .1, #31 – #34

KTAR-AM .1 – .1, #31 – #34 (Suns, Arizona Coyotes)

KDUS .1 – DNA, #31 – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 3.0 – 2.3, #11 – #15

MINNEAPOLIS

News/Talk

WCCO 4.7 – 4.7, #10 – #8 (Minnesota Timberwolves)

KTMY 2.9 – 3.0, #14 – #14

KTLK-AM 1.8 – 2.2, #19 – #15

WCCO Stream .1 – .3, #31 – #29 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #31 – #31

Sports Talk

KFXN 7.5 – 7.1, #2 – #3 (Minnesota Wild)

KQQL-HD3 .2 – .1, #27 – #31

KSTP-AM .1 – .1, #31 – #31

Public Radio News/Talk

KNOW 6.6 – 7.4, #4 – #2

KNOW Stream .8 – .7, #23 – #23

SAN DIEGO 

News/Talk

KOGO 4.9 – 4.6, #5 – #7

KLSD .4 – .5, #25 – #25

News

None

Sports Talk

KWFN 3.9 – 3.0, #10 – #16

KGB-AM .8 – .8, #21 – #21

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.2 – 7.3, #2 – #1 

Note: Sports talk KWFN’s -.9 (3.9- 3.0) represents San Diego’s largest (6+) January 2024 – February 2024 decrease.

TAMPA

News/Talk

WHPT 5.3 – 4.9, #3 – #6 (Lightning)

WFLA 4.1 – 4.2, #11 – #10

News

Business news WHNZ .1 – .2, #34 – #28

Sports Talk

WDAE 2.1– 1.7, #17 – #18

Public Radio News/Talk

WUSF 2.3 – 1.9, #16 – #16

WMNF-HD3 Stream .4 – .2, #26 – #28

WUSF Stream DNA – DNA, DNA – DNA

DENVER 

News/Talk

KOA 3.0 – 2.6, #14 – #17

KDFD 1.4 – 1.4, #22 – #22

KHOW 1.4 – 1.2, #22 – #24

News

None

Sports Talk

KKFN 4.0 – 3.7, #10 – #10

KKSE-FM 3.0 – 2.2, #14 – #18 (Nuggets, Colorado Avalanche)

KAMP .1 – .1, #35 – #36

KEPN DNA – DNA, DNA – DNA

KKSE-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 4.5 – 3.7, #7 – #10

KUNC 1.0 – 1.1, #25 – #27

BALTIMORE

News/Talk

WBAL 4.3 – 3.3, #9 – #10

WCBM 1.9 – 2.0, #15 – #14

News

WTOP & WTLP  1.4 – 1.3,  #17 – #18

WDCH  .9 – .6,  #19 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.8 – 3.1, #6 – #12

WJZ-FM Stream DNA – DNA, DNA – DNA

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.4 – 3.2, #12 – #11

WYPR HD2 Stream DNA – .3, DNA – #26 

Note: Sports talk WJZ-FM’s -1.7 (4.8- 3.1) represents Baltimore’s largest (6+) January 2024 – February 2024 decrease.

ST. LOUIS

News/Talk

KMOX 3.7 – 2.8, #13 – #14

KFTK 2.2 – 2.1, #15 – #17

KTLK-FM 1.3 – 1.1, #18 – #18

KMOX Stream .4 – .2, #23 – #24

KFTK Stream .2 – .2, #28 – #24

News

KATZ-FM HD2 .3 – .2, #25 – #24

Sports Talk

WXOS 5.7 – 5.0, #7 – #9 (Blues)

Public Radio News/Talk

KWMU 5.1 – 4.9, #9 – #10

Up next: February 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Reach Mike Kinosian at: Mike.Kinosian@gmail.com. 

Industry News

Audacy Names New Afternoon Show at “The Fan Upstate”

Starting next Monday (3/25), “WIRE 2 WIRE,” starring Greg “Diesel” Abee (left)and Cole Bryson (right), fills the afternoon drive daypart on Audacy sports talk outlet WYRD-AM/W249DL/W246CV,im Greenville-Spartanburg, South Carolina “The Fan Upstate.” The program takes over for “Offsides with Marc Ryan,” as Ryan moves to the company’s WXYT-FM, Detroit “97.1 The Ticket.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “‘WIRE 2 WIRE’ allows us to elevate Diesel, who has worked alongside Marc for years, and Cole, who has done a great job with every sports assignment we’ve given him. ‘WIRE 2 WIRE’ will be a live, local sports show with knowledgeable, well-known local talent, and I know sports fans will love it.”

Ratings Takeaways

February 2024 PPM Ratings – Part One

imFebruary 2024 PPM Data – Information for the February 2024 ratings period (February 1 – February 28) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are January 2024 – February 2024  (6+).

NEW YORK

News/Talk

WABC 3.5 – 3.8, #11 – #11

WOR 1.7 – 1.6, #17 – #20

WKXW 1.0 – 1.0, #24 – #23

WKXW Stream .3 – .3, #35 – #35

News

WINS-FM 4.7 – 4.5, #6 – #7

WCBS-AM 1.7 – 1.7, #17 – #19

WINS-FM Stream .5 – .4, #27 – #33

Business News WBBR .4 – .4, #31 – #33

WCBS-AM Stream .2 – .1, #39 – #46 

Sports Talk

WFAN FM & AM 2.7 – 2.0, #13 -#15 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – .8, #25 -#25 (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)   

Public Radio News/Talk

WNYC-FM 4.5 – 4.7, #7 – #4

WNYC-AM 1.2 – 1.1, #22 – #22 

LOS ANGELES

News/Talk

KFI 5.5 – 5.4, #3 – #3

KEIB .8 – .7, #33 – #32  (Clippers)

KRLA .6 – .6, #34 – #34  

News

KNX-FM 2.8 – 3.3, #12 – #10

KNX-FM Stream .2 – .3, #39 – #37  

Sports Talk

KLAC .9 – .7, #32 – #32 (Clippers 

Public Radio News/Talk

KPCC 2.3 – 2.4, #15 – #15

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.1 – 3.5, #10 – #8  (Blackhawks)

WLS-AM 1.9 – 2.0, #18 – #18

WLIP .4 – .4, #35 – #34

WLS-AM Stream .1 – .1, #41 – #40

WVON .1 – .1, #41 – #40

News

WBBM-AM & WCFS 6.2 – 5.4, #2  – #3

WBBM-AM & WCFS Stream .2 – .3, #38 – #35

Sports Talk

WSCR 3.4 – 3.1, #8 – #10 (Bulls)

WSCR Stream .6 – .3, #32 – #35 (Bulls)

WMVP DNA – DNA, DNA – DNA 

Public Radio News/Talk

WBEZ 2.7 – 2.4, #13 – #16   

Note: News WBBM-AM & WCFS’ -.8 (6.2 – 5.4) represents Chicago’s highest (6+) January 2024 – February 2024 decrease.

SAN FRANCISCO

News/Talk

KSFO 1.5 – 1.4, #22 – #22

KSFO Stream .3 – .3, #30 – #32

News

KCBS-AM & KFRC 6.6 – 6.7, #3 – #3

KNEW .3 – .4, #30 – #28  

KCBS-AM & KFRC Stream DNA – .1, DNA – #34

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.9 – 3.2, #6 – #9

KGMZ 2.4 – 2.1, #14 – #16 (Golden State Warriors)

KGO .2 – .1, #34 – #34  

KGO Stream .2 – .1, #34 – #34  

KTCT .2 – .1, #34 – #34  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)      

Public Radio News/Talk

KQED 7.9 – 7.6, #2 – #2

KALW .3 – .4, #32 – #28

Note: Sports talk KNBR’s -.7 (3.9 – 3.2) represents San Francisco’s highest (6+) January 2024 – February 2024 decrease.

DALLAS

News/Talk

WBAP 3.7 – 3.3, #9 – #12

KEGL 1.2 – 1.3, #29 – #29  (Mavericks)

KSKY .6 – .8, #32 – #33

KLIF-AM .5 – .3, #33 – #38

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.7 – 1.5, #24 – #27

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – .1, DNA – #42

Sports Talk

KTCK 5.6 – 4.9, second straight month at #1 (Stars)

KRLD-FM 2.8 – 2.3, #17 – #19

KRLD-FM Stream .4 – 1.0, #35 – #30

Public Radio News/Talk

KERA 4.0 – 4.0, #7 – #8  

Notes: The +.6 (.4 – 1.0) registered by sports/talk KRLD-FM’s internet stream represents a tie for Dallas’ highest (6+) January 2024 – February 2024 increase, while similarly-formatted KTCK’s -.7 (5.6 – 4.9) is the market’s highest (6+) January 2024 – February 2024 decrease.

HOUSTON 

News/Talk

KTRH 3.6 – 3.4, #9 – #14  (Rockets)

KPRC . 3 – .4, #28 – #28  

News

KXYZ .1 – .1 #34 – #33

Sports Talk

KILT-AM 1.6 – .7, #21 – #25

KBME .6 – .5, #27 – #27  (Rockets)

KILT-AM Stream .3 – .1, #28 – #33

KFNC .2 – .1, #33 – #33

Public Radio News/Talk

KUHF 2.8 – 2.8, #19 – #17

ATLANTA

News/Talk

WSB-AM & WSBB 8.6– 7.3, #1 – #3

WFOM .6 – .5, #27 – #26

WGKA .3 – .3, #30 – #30

WAOK .2 – .1, #31 – #34

WAOK Stream .1 – DNA, #36 – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN .1 – DNA, #36 – DNA

Sports Talk

WZGC 4.2 – 3.6, #8 – #11 (Hawks)

WCNN 2.2 – 2.1, #16 – #17

WZGC Stream .8 – .5, #24 – #26 (Hawks)

Public Radio News/Talk

WABE 4.0 – 3.6, #9 – #11

WRAS  .7 – .5, #25 – #26

WABE-HD3 .1 – DNA, #36 – DNA

Note: News/talk WSB-AM & WSBB’s -1.3 (8.6 – 7.3) represents Atlanta’s highest (6+) January 2024 – February 2024 decrease.

PHILADELPHIA

News/Talk

WPHT 2.2 – 2.0, #16 – #15

WKXW 1.3 – 1.1, #23 – #24

WPHT Stream .7 – .8, #26 – #26

WURD .4 – .4, #28 – #27

WURD Stream .2 – .2, #30 – #29

WKXW Stream DNA – .1, DNA – #32

WDEL-AM DNA – DNA, DNA – DNA

News

KYW & WPHI 6.2 – 6.0, #5 – #5

KYW & WPHI Stream .1 – .3, #32 – #28

WTEL DNA – DNA, DNA – DNA

Sports Talk

WIP 7.0 – 5.7, #4 – #6

WIP Stream 2.3 – 2.0, #15 – #15

WPEN-FM 1.5 – 1.2, #21 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.1 – 3.3, #10 – #12      

Note: Sports talk WIP’s -1.3 (7.0 – 5.7) represents Philadelphia’s highest (6+) January 2024 – February 2024 decrease. 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.5 – 1.8, #18 – #17

WOR 1.1 – 1.2, #19 – #19

WLIR .1 – .2, #32 – #27

News

WINS-FM 4.8 – 5.1, #5 – #3

WCBS-AM 2.2 – 1.7, #15 – #18

WINS-FM Stream 1.0 – .7, #20 – #23

Business News WBBR .3 – .4, #26 – #26

WCBS-AM Stream .1 – .2, #32 – #27

Sports Talk

WFAN-FM & AM 4.6 – 2.7, #7 – #12 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .3 – .2, #26 – #27

Note: Sports talk WFAN’s -1.9 (4.6 – 2.7) represents the highest (6+) January 2024 – February 2024 decrease by any station in these 12 PPM-markets.

RIVERSIDE

News/Talk

None

News

KFOO .1 – DNA, #21 – DNA

Sports Talk

KPWK .1 – .5, #21 – #19

Public Radio News/Talk

KVCR .4 – .5 #20 – #19

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.8 – 2.1, #20 – #15

KSFO Stream DNA – .2, DNA – #30  

News

KCBS-AM & KFRC 5.2 – 5.4, #4 – #4

KCBS-AM & KFRC Stream DNA – .3, DNA – #26

KNEW .2 – .3, #28 – #26  

Sports Talk

KNBR 4.7 – 3.6, #5 – #7

KGMZ 2.8 – 2.0, #10 – #19 (Golden State Warriors)

KGO Stream .8 – .3, #26 – #26  

KTCT .3 – .3, #27 – #26   

KGO .2 – .2, #28 – #30  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors) 

Public Radio News/Talk

None 

Notes: Sports talk KNBR’s -1.1 (4.7 – 3.6) represents San Jose’s highest (6+) January 2024 – February 2024 decrease.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 7.4 – 7.2, #1 – #2

WOR 2.7 – 3.6, #9 – #9

WKXW Stream .8 – 1.1, #20 – #18    

News

WINS-FM 2.7 – 2.4, #9 – #11

WCBS-AM .9 – .8, #19 – #19

WINS-FM Stream .5 – .5, #22 – #23

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 2.7 – 2.9, #9 – #10 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Up next: February 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Beasley’s “97.5 The Fanatic” Unveils the “Kincade and Salciunas” Morning Show

Beasley Media Group announces its new morning drive show at sports talk WPEN-FM, Philadelphiaim “97.5 The Fanatic” as Andrew Salciunas moves from middays to partner with incumbent morning host John Kincade for the “Kincade and Salciunas” improgram, effective today (3/18). Kincade has been serving as the morning host since January 2021. Salciunas, has spent the past 10 years working his way up the ladder at the station, most recently hosting the 10:00 am to 2:00 pm show since Anthony Gargano left that role after a now-settled contract dispute with the company. In a statement, station PD Scott Masteller says, “I am truly excited to pair John and Andrew for a new sports show that will reflect the energy and passion of the Philadelphia sports fan.”

Industry News

Inquirer: Missanelli Return to “The Fanatic?”

In covering the above story for the Philadelphia Inquirer, writer Rob Tornoe reveals that as the result of Andrew Salciunas moving from middays to mornings, Beasley moves former Philadelphia Daily Newsim writer Bob Cooney to middays. The question Tornoe asks is what about Mike Missanelli? “Rumors have been swirling in sports radio circles the past few days about the return of Missanelli, once the station’s biggest star, whose sudden exit from his afternoon show in 2022 after 15 years shocked listeners.” Tornoe says that Missanelli has been in contact with management but there’s nothing to report and Missanelli isn’t talking. PD Scott Masteller tells the paper, “Mike’s name has come up. He’s a great talent, and we’ll just have to wait and see what happens. A lot of people are interested in the radio station right now. So, I’ll leave it at that.” The current PM drive show is “The Best Show Ever?” hosted by Tyrone Johnson, Ricky Bottalico and Jenn Scordo. Read the Inquirer story here.

Industry Views

Pending Business: March Madness 2024

By Steve Lapa
Lapcom Communications Corp
President

imMarch is half over, and the Madness is just beginning.

Can you feel the social media buzz driven by countless fans from Florida and Iowa to California as they brag and bet on their favorite teams?

Advertising as well is turning to the tournament page and taking on the creative themes that talk to the millions of fans who will fill out their brackets in that new age science called “bracketology.” Is that basketball novice who wins the office money pool because the uniforms were just the right color still in the office? Or how about grandma beating a few experts because she really has been a fan for over 60 years. So much for the science behind “bracketology.”

Industry surveys project nearly $2.7 billion will be wagered during the madness as the dollars flow through legal venues. This year may be a little different as fans in Iowa play a unique role. More on that in a minute.

As a forever basketball fan and a fan of great marketing, March Madness is that rare intersection of high-level athletic performance and competitive marketing execution on full display in front of millions almost every day for nearly three weeks. The summer Olympics in Paris scheduled July 26-Aug 11, come close, but the Olympic games play to a multi-sport, truly global crowd. There is nothing else in sports and marketing that compares to the prolonged, daily intensity surrounding the “Big Dance,” and this year it is truly a dance.

Fans are in for a next-level experience as Iowa’s amazing Caitlin Clark puts Women’s March Madness on the sports map once and for all. This year the social media buzz will have the additional fandom buying every ticket in sight as Caitlin’s Iowa Hawkeyes sold out arenas around the country.

So, what does all this March Madness fandemonium have to do with what we do in sales and marketing? Let’s learn.

1. Watch for marketers who get the emotional connection with the core fans. This year’s messaging will broaden beyond what you might expect.

2. As demographics change, so will creative.

3. Although your marketing may be limited to your local market, watch for new categories that can open your thinking.

Nearly 133 years have passed since Dr. James Naismith grabbed a round ball and a basket. His goal was to invent a simple game to keep a group of young men active during those maddening winter months in Springfield, Massachusetts. If he could only have imagined what he started.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Cumulus Media Partners with Rhode Island Football Club

Cumulus Media announces a new partnership with Rhode Island Football Club to broadcast select matches for the club’s inaugural 2024 season on WPRV-AM, Providence “790 The Score” andim news/talk/sports WXLM-AM, New London. The first match aired last Saturday (3/16) versus New Mexico United. An additional nine matches will air on the two stations. Cumulus regional vice president Holly Paras says, “I am delighted that our stations will enter into this new broadcasting partnership with Rhode Island FC and help to bring the Southern New England community the passion and drama of this new team and exciting sport.”

Industry Views

Michael Harrison: The Future of Radio Depends Upon What Those of Us in the Business Make It

im

TALKERS founder Michael Harrison appeared as a guest Wednesday on Frank Morano’s “The Other Side of Midnight” show (3/13) as part of his current “Scammers” interview tour promoting the new Gunhill Road “Damn Scammers (Get Off My Phone)” music video (www.scammersvideo.com). The conversation illuminated Harrison’s concerns about the rapid spread of scamming and fraud in the digital space but quickly expanded to a discussion about the pros and cons of AI and an existential look at the future of the radio platform itself.

Regarding the insidious growth of scams on the internet, Harrison said, “It is a major problem up there with terrorism, inflation, street crime, pandemics, uncontrolled immigration, and war… it’s corroding the quality of our lives, lowering the bar on integrity, and raising the level of disingenuousness that is becoming a ‘normal’ part of our culture.” Harrison attributes a major part of the problem to legislators being behind the curve on this, stating, “Historically, it takes time for legislation to catch up to changes in technology… now that technology is changing so rapidly it’s increasingly difficult for legislators to keep up with it. In many cases they don’t even have a clue as to how the internet operates.”

Regarding the issue of AI stealing jobs from broadcasters – particularly talent – going forward, Harrison was blunt: “Just like all technology, AI is a double-edged sword and can be dangerous.  But in the case of art, people have always accused new technologies in art as somehow being fake and ‘cheating’ but history has consistently shown that today’s technology is tomorrow’s art. Regarding the loss of jobs for radio talent, it all depends on what you bring to the table. If you are a basic announcer, meaning you read most of your content from a script or apply a very limited range of verbiage such as time, temperature, news and the simple intros and outros of songs – watch out, you will likely lose your job. But if you’re a talk show host, analyst, interviewer, or commentator – all you have to do is work a little harder… you have to be even more original. AI can only draw upon and synthesize what’s already out there. You’ll have to stay ahead of the AI learning curve. All AI can actually do is realistically recreate monologues and dialogue that are in the category of worn-out talking points. If that’s what you are currently doing on the air, you’ll be replaced by AI and no one will notice.”

Regarding the future of radio and its ongoing viability in the digital era, Harrison said that it depends on whether those of us in the industry actively create radio’s relevant future or abandon it out of fear or simple lack of ideas. Harrison warned, “The use of ‘audio’ as a description of this medium is short-sighted. Radio is an esthetic… complex and organic. All radio is audio but not all audio is radio. Putting up a sign on radio calling it audio would be like owning a restaurant and calling it ‘food’ or a specific brand car dealership and calling it ‘transportation.’” Listen to the interview here

Industry News

Audacy Announces College Hoops Betting Series

Audacy announces the return of “You Better You Bet Countdown to Tip-Off,” a four-episode series of special men’s college basketball tournament programming set to air on March 17, 23, 30 and April 6im from 8:00 am to 10:00 am ET on 90 Audacy stations nationwide. Led by Nick Kostos and Ken Barkley, co-hosts of “You Better You Bet,” “BetQL Countdown to Tip-Off” will serve as breakdowns of the men’s college basketball tournament, featuring a mix of sports betting insight. The show will also welcome talent from across Audacy’s portfolio of sports stations.

Industry News

Good Karma Brands Ends Use of Nielsen Ratings

Good Karma Brands began 2024 without subscribing to Nielsen Audio’s PPM ratings, according to GKB CEO Craig Karmazin, who told Newsday’s Neil Best, the company is not relying on a system that rates just one delivery stream for content. Best’s piece focuses on GKB’s “ESPN New York” (WEPN-FMim and WEPN-AM), but Karmazin said the move had nothing to do with his company not renewing its lease on WEPN-FM (which ends later this summer) but that it’s a company decision. TALKERS noticed that news/talk WTMJ, Milwaukee did not appear in Nielsen’s January PPM survey and reached out to GKB for an explanation, but the company did not reply to our request. Karmazin told Best, “It’s outdated to use one form of media to measure a show, especially one that doesn’t reflect the entire listening audience and viewing audience across all the different ways we distribute our media now.” See the Newsday piece here.

Industry News

Tom Gresham’s “Gun Talk” Celebrates 29 Years

The nationally syndicated shooting sports program, “Gun Talk,” celebrates 29 years on the air. Program creator and host Tom Gresham says, “‘Gun Talk’ radio is perhaps more important today than when itim started 29 years ago. Whether it’s helping the first-time gun buyer sort out what she needs to buy, or exposing politicians who claim to be supporters of the Second Amendment while putting restrictions on this right, there’s plenty to talk about. Responsible gun ownership is strong, and I’m glad to be part of movement.” The program – currently heard on more than 260 stations – airs live on Sundays from 2:00 pm to 5:00 pm ET.

Industry News

Westwood One Debuts New Daily Feature

Cumulus Media’s Westwood One is launching a new two-minute feature titled, “Today in Women’sim Sports,” on Monday (3/18). The program will cover the athletes, coaches, teams, and sports that have contributed to the explosive worldwide growth of women’s athletics in recent years. The rotating cast of female sports broadcasters includes Laura Okmin, Maggie Gray, Olivia Harlan Dekker, Amber Theoharis, and Amy Lawrence.

Industry News

TALKERS News Notes

Talk host Lars Larson inks a four-year contract renewal with Alpha Media to continue his role as host of his 12:00 noon to 4:00 pm show on news/talk KXL-FM, Portland.

Zionist Organization of America is honoring Newsmax CEO Christopher Ruddy, with its Zionist Hero Award on Sunday (3/17) in Davie, Florida, at its “Heroes for Israel” gala. Also, Rep. Elise Stefanik, R-N.Y., will be honored with the ZOA’s Dr. Miriam and Sheldon G. Adelson Defender of Israel Award.

Compass Media Networks, in partnership with the Big Ten Conference, is broadcasting exclusive, national audio coverage of all rounds of the TIAA Big Ten Men’s Basketball Tournament live from the Target Center in Minneapolis. This marks Compass Media Networks’ 15th year of coverage. In addition to continuous coverage on SiriusXM’s College Sports Radio Channel, the Big Ten Radio Channel, and the Varsity app, broadcasts will be heard nationwide on over 125 terrestrial stations.

Auddia Inc announces a partnership with Sounds Profitable, a podcasting research and advocacy firm. Auddia CEO Michael Lawless states, “We’re delighted to kick off this partnership. While we were developing our latest AI and Natural Language Processing (NLP) technologies aimed at podcasting audio, it became clear that the opportunities to integrate this tech into other platforms outweighed the benefits of simply launching the feature in a beta trial within the faidr app. We are prioritizing this new integration initiative, and partners like Sounds Profitable are going to be key to its success.”

Industry News

Radio Pro Ron St. Pierre Dies Unexpectedly

Rhode Island native and longtime programmer and air personality Ron St. Pierre died on Monday (3/11)im at age 69 after suffering a heart attack. St. Pierre served with WABC, New York during his career but worked much of his career in Rhode Island radio and TV. He programmed talk outlets including WPRO-AM, WHJJ-AM, and sports talk WPRV-AM in Providence and anchored sports on WPRI-TV, Providence. He is a member of both the Rhode Island Radio and Television and the City of Pawtucket Halls of Fame. He is survived by his wife Patti. Read the RINewsToday.com obit here.

Industry News

Audacy Names Judy Lakin GSM in Houston

Audacy appoints Judy Lakin general sales manager for its Houston station group that includes sports talk KILT-AM, sports betting KIKK-AM and four music brands. Lakin was most recently president of Vista14 Advertising Agency, where she was on the company’s board, and previously served asim director of sales with Cox Media Group. Audacy Houston VP of sales Alana Lujan comments, “Judy’s extensive experience in talent development, coupled with her recent involvement in business development, multi-media buying and digital innovation, makes her a powerhouse addition to Audacy’s sales leadership team. With her expertise, Judy is poised to make an immediate and substantial impact. Here’s to an exciting journey with someone who will bring so much to the table!” Lakin states, “I am thrilled to join the exceptional leadership team at Audacy. The Houston market’s wide variety of broadcast and digital products makes me eager for what will come. The local sales team’s incredible skills and high energy is a tremendous plus to this opportunity.”

Industry News

WDAE, Tampa Announces New Roles for Ronnie Lane and Tom Krasniqi

“The Ronnie & TKras Show” heard on afternoon drive on iHeartMedia’s Tampa Bay sports talk WDAE will end on March 27 as hosts Ronnie Lane (left) and Tom Krasniqi (right) are set to begin new roles on the station. Beginning March 28, Krasniqi will continue in PM drive working on a new, yet-to-be-namedim program currently in development with executive producer Chris Mathis. Lane will take on a new role as host of the signature Rays pre-game show “The Inside Pitch.” He will also continue his seasonal hosting duties with the Tampa Bay Buccaneers radio network. WDAE program director John Mamola says, “We couldn’t be more excited for Ronnie and Tom as they embark on their new opportunities at WDAE. These programs promise fresh content and compelling, engaging experiences for our listeners. We will continue the legacy of high performance the hosts built as a duo and the voice of Tampa Bay sports fanatics everywhere.”

Industry News

TALKERS 2024: Radio and Beyond Set for Friday, June 7

im

TALKERS 2024, the 27th annual edition of the talk media industry’s longest-running and most important national conference is set and going to be one of the storied event’s most important installments. The power-packed, one-day event will again be presented by TALKERS on Friday, June 7, 2024, on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2023, 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” TALKERS 2024 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. The focus, as always, will be on talk radio and its changing relationship with the larger arena of “audio” and “video” including podcasting, satellite, and digital venues. News/talk, sports talk, all-news, and general talk will be amply covered. The conference will also provide participants with unique and powerful networking opportunities. There will be over 50 top industry speakers and registration will be limited to insure intimacy. Attendance at the conference is limited to members of the working media and directly associated industries as well as communication students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited and the agenda outstanding, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $279 available until 5:00 pm ET on Friday, March 15. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. Nearby hotel information will be posted here shortly.

Industry News

Mary Ayala Named PD for iHM’s San Diego Talkers

iHeartMedia San Diego promotes Mary Ayala to program director for news/talk KOGO-AM “Newsradio 600,” talk KLSD-AM “The Patriot AM 1360,” and sports talk KGB-AM “San Diego Sports 760.” Ayala hasim been serving as assistant program director and executive producer. iHeartMedia San Diego market president Noreen Ippolito says, “Mary has been a part of our cluster for many years and is more than ready to take the lead role of our talk stations. She’s smart, experienced, and incredibly detailed with her work.” Ayala comments, “This is an exciting time to be taking over the program director position for these brands. Each station has its own distinct flavor, and all of them are filled with great talent I’m looking forward to working with.”

Industry News

Nashville’s “104.5 The Zone” Renews Buck Reising Show

Nashville sports talk host Buck Reising renews his contract with Cumulus Media to continue as host of the midday program, “The Buck Reising Show,” on WGFX-FM “104.5 The Zone.” Reising also hosts an NFL podcast called “The Install Live,” with executive producer and co-host Greg Cosell, in addition toim other content he creates with the station’s partnership with A to Z Sports. Cumulus Nashville VP and market manager Allison Warren says, “In the heart of Middle Tennessee, where sports pulse through our veins, we proudly announce the contract extension for our dynamic midday host, Buck Reising. Our airwaves resonate with the thrill of victory, the agony of defeat, and the unwavering passion of fans. As the must-listen sports station, we’re more than a frequency; we’re the heartbeat of every game, every play, and every championship.” Reising comments, “I’m so grateful to ‘The Zone’ and Cumulus for believing in and investing in Lucas, Jackson, and me. We could not be happier to continue to do the show for such an incredibly supportive audience and the city that we love. We’re just getting started.”

Industry Views

Pending Business: Baked-In?

By Steve Lapa
Lapcom Communications Corp
President

imIs that host read you are pitching “baked-in?”

No, I am not talking baked in the content, as in before the break with all the produced commercials. I am talking about “baked-in” the audio that will live on as long as that show is available.

Still confused? You should ask someone who has handled an actual audio podcast avail. Some advertisers and their ad agencies are shaping the future and “baked-in” is a fundamental element of the new-think that is pushing the needle on podcast CPM, while your team struggles to compete for low CPM based on old school models that are dropping like flies.

The good news is that host read is still the gold standard that moves the listener to action. The bad news is radio station sellers are hanging onto older strategies that have little room in a future filled with millions of audio podcasts that contain no music and feature comedy, news, talk, opinion, lifestyle, sports, politics, entertainment, financial, medical, legal, self-help, religion, even foreign language – as in nothing but the human voice and a little production.

Sound familiar? I call it the great sales equalizer: the host read.

So how can this magical host read have such a dramatic impact in this super-crowded environment, yet be so underappreciated on radio stations coast to coast? Let us look at the three legs of the sales stool that have never changed.

1. The seller. Most radio sellers are presenting the host read the same way they did since their first order. What is new, different, and exciting in the way you present your talent today?

2. The audience. Size matters, intimacy matters, performance matters. Can you demonstrate how your host-audience relationship fulfills those criteria and generates a response for your advertisers?

3. The inventory. Why do we still have the same number of host reads in every hour of a show? Anyone have the courage to vary the inventory or pricing throughout a show?

The podcast world is leading the way to a future filled with:

1. Baked-In host reads.
2. Pre-roll, mid-roll, and post-roll price differences.
3. Commercial inventory limits.
4. Impression delivery options that demonstrate clear accountability.

There is a bright future in audio sales that will look and feel different from what we take for granted today. Make sure you are on the right side of the wave and not stuck in the mud.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: The Local Radio Advantage, Part 3

By Holland Cooke
Consultant

imIt’s not your imagination. The world has gone daffy. The USA is all-but boots-on-the-ground in rough neighborhoods around the world. Weather is getting even wackier. The next gun nut could open fire, at any moment, anywhere. 2024 campaign? It’s a long way to November. And even in this rebounding economy, supermarket prices still hit-home… if you can get there.

Here in Southern New England that could take up to an hour longer, as tens of thousands are inconvenienced every day, and will be for months – possibly two years we’re told – after an abrupt bridge closure along Interstate 195. Your daily commute is torture if you live here; and an unpleasant surprise awaits when you head to Cape Cod this summer, or if you’re just passing through this intersection where I-195 joins Maine-to-Miami I-95, the main artery through the most densely populated parts of the USA.

The good news for listeners is that serious structural defects were spotted BEFORE a deadly bridge collapse like we’ve seen in Minnesota and Pennsylvania and elsewhere in recent years. The good news for local media is that information changes throughout the day, and day-to-day, as the Department of Transportation continuously modifies lane merges and detours to cope. If you’re driving, you can’t NOT listen.

im

Presume that listeners are wondering “What NEXT???” If your station is known-for-knowing, listeners will keep coming back for more. Last week and the week before here, we demonstrated simple tweaks that make local news copy instantly more and helpful and relevant and understandable. This week: setting an expectation and delivering. Two tips:

Invite overtly. Try this imaging statement that has proven effective for setting a listening appointment to on-hour newscasts: “SO much is changing, SO quickly now. Stay close to the news.” Example: If you’re an affiliate, call it “a quick FOX News update, every half hour, throughout your busy day.” Doing so empowers the customers our local advertisers want pulling into the parking lot.

Then, make it sound different than last hour. Advance the story.

Example: news that “The New York Times is buying Wordle” broke in afternoon drive.

Next morning, same copy, word-for-word.

Better next-morning lead: “Wordle will remain free… for now.”

Avoid the listener thinking, “You already told me that,” by leading with a different aspect than last time. Every effort you make to sound fresh is well worth it.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Cumulus Launches “106.1 The Ticket” in New Orleans

Cumulus Media flips WKRN-FM, New Orleans from country to sports talk as “106.1 The Ticket.” The station will air FOX Sports Radio programming and several local shows. In addition to FSR shows suchim as “Two Pros and a Cup of Joe” and “The Dan Patrick Show,” the station will air “Inside New Orleans with Eric Asher” from 4:00 pm to 6:00 pm, followed by “All Access with Ken Trahan” from 6:00 pm to 7:00 pm. Cumulus Media New Orleans RVP and market manager Pat Galloway says, “The love and passion of New Orleans’ sports fans is amazing. It starts in the playgrounds and ends up in the Superdome and Smoothie King Center, and now we can talk about it all the time on the all-new ‘106.1 The Ticket.’”

Industry News

Taylor Jukes Named SVP of Programming for iHeartMedia San Diego

iHeartMedia names Taylor Jukes SVP of programming for the San Diego station group that includesim news/talk KOGO-AM, talk KLSD-AM, sports talk KGB-AM, and five music brands. iHeartMedia San Diego market president Noreen Ippolito says, “We are so excited to welcome Taylor into our San Diego cluster. Her knowledge of the audio business and track record speak for themselves. We are eager for Taylor to bring her skill set and big ideas from Miami to an already incredible cluster of stations.”

Industry News

TALKERS News Notes

The NFL’s New York Jets are moving their radio play-by-play from Good Karma Brand’s ESPN New York (WEPM-AM/FM) to iHeartMedia’s rock WAXQ-FM “Q104.3” beginning with the 2024 season. Good Karma is ending its lease of WEPN-FM this year and will continue to air the sports talk format on WEPN-AM and digital platforms.

Lemonada Media is bringing the David Duchovny-hosted podcast “Fail Better” to its network. Duchovny says, “I’ve been a connoisseur of failure for a long time, obsessed with the mistakes we make or the fear of making. I like thinking about how those mistakes, coupled with the futility of trying to avoid them, shapes our lives. If failure is something we all do so often, why are we so afraid of it? Working with Lemonada to explore this part of human nature is a gift in itself, and a meta-exercise for me in doing something new – hosting a podcast – which frankly fills me with my own fear of failure.”

SiriusXM is doing its annual MLB Network Radio Spring Training Tour, in which it visits all 30 MLB team camps in 17 days to give listeners a comprehensive preview of every club as they prepare for the 2024 MLB season. Shows will be hosted by former general managers Jim Bowden, Jim Duquette and Steve Phillips, former major leaguers Kevin Frandsen, Eduardo Perez, Xavier Scruggs, and Ryan Spilborghs, as well as Mike Ferrin and Dani Wexelman. 

Audacy partners with three-time NBA champion Danny Green for his weekly podcast, “Inside the Green Room with Danny Green.” In addition, Green will serve as an Audacy insider, frequently appearing as an NBA analyst on Audacy sports stations across the country.

Industry News

Shelby Cassesse Announces Exit from Audacy Pittsburgh

Pittsburgh media personality Shelby Cassesse is leaving her role with Audacy’s news/talk KDKA-AM and sports talk KDKA-FM “93.7 The Fan,” according to the Pittsburgh Post-Gazette. Cassesse had beenim serving as a full-time KDKA Radio reporter since February 2021 and hosted her own Sunday morning talk show on “93.7 The Fan.” She posted to social media, “While news has offered so many opportunities for growth, my heart has always been in sports journalism and it’s time to fully focus on that path.” Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “We are so grateful for all of Shelby’s work in the KDKA newsroom. Her time as a host at ‘The Fan’ will forever be a part of the history of that great radio station. We know the future will bring her great things. We are fortunate to be a part of her journey.” Read the Post-Gazette story here.

Industry News

Matty “Ice” Hayes Inks Extension at The Fan in Columbus

Midday talk host Matty “Ice” Hayes signs a multi-year extension to remain with Tegna’s sports talk WBNS-FM, Columbus “97.1 The Fan” as co-host of the “Rothman and Ice” (alongside Anthonyim Rothman) program and as host of “The Fan” pregame show every gameday Saturday in the fall. Hayes says, “‘The Fan’ has been my home for 10 years and I’m very excited to continue working at a station that has been a part of my life for so long.” WBNS station manager Cody Welling comments, “Matt has been working extremely hard developing his broadcast talents. We value his point-of-view on topics, and is the perfect duo for our highly rated midday show, ‘Rothman and Ice.’ I’m happy that Columbus sports fans will be able to access Matt Hayes for years to come each weekday, and on college football gamedays.”