Industry News

Woodward Makes Frequency and Programming Moves in Springfield

Woodward Community Media announces a frequency swap and programming changes to its stations in Springfield, Illinois that will take effect on July 1. News/talk WMAY-AM/FM is moving from 92.7 FM to 97.7 FM. The company’s rock WQLZ is returning to its old home at 92.7. The “AM Springfield” morning showimg hosted by Sam Madonia and Greg Halbleib moves from sister sports talk station WFMB-AM/W222CG to WMAY-AM/FM. Current WMAY morning personality Patrick Pfingsten moves to the 3:00 pm to 6:00 pm daypart as host of “PM Springfield.” Back over at Sports Radio 92.3 FM/1450 AM, the station debuts a new morning show called, “The Morning Huddle with Darin Pritchett.” Woodward market manager Kevin O’ Dea says, “We’ve heard our listeners loud and clear. These changes allow us to better serve our audiences with the content they love, while strengthening our ties to the community.”

Industry News

Cumulus SF Completes Move to Daly City

According to SFGate, Cumulus Media San Francisco made the transition to its new broadcast center at “2001 Junipero Serra Blvd. in an office complex near Daly City’s Century Theatres.” The news site reportsimg that the KNBR “‘Papa and Silver’ midday show signed off from the 750 Battery St. studios just before 2:00 pm. After a break, the ‘Dirty Work’ afternoon show went live from Daly City.” The story notes that sports talk KNBR was originally KPO-AM when it launched on April 17, 1922 with its tower on top of the Hale Brothers department store at 901 Market Street. Read the SFGate story here.

Industry News

New York Festivals Storytellers Gala Announces 2025 Radio Awards Winners

New York Festivals announces the Radio Awards winners during its 2025 Storytellers Gala. NYFestivals says, “Exceptional storytelling and audio innovation were celebrated during the 2025 Storytellers Gala virtual event, highlighting the achievements of global creators in radio andimg podcasting. Captivating audio entries from storytellers around the world engaged listeners and earned top honors from the 2025 Radio Awards Grand Jury. Winning entries from 26 countries span podcasts and audiobooks, entertainment and music specials, dramas, documentaries, and breaking news coverage all created by some of the world’s most respected audio content creators.” Winners of note include CBC/Radio-Canada taking home the Broadcaster of the Year honor with the following organizations being recognized: NPR, Gold Tower Award, Culture & The Arts; BBC, Gold Tower Award, Drama Special; Bloomberg Podcasts, Gold Tower Award, Business Podcast; CBC/NPR, Gold Tower Award, Sports Podcast, Audacy, Gold Tower Award, Narrative/Documentary; NZME/iHeartRadio, Gold Tower Award, Investigative Journalism Podcast; and more. See all the winners here.

Industry News

Audacy: AM/FM Rules in Connected Car

Audacy says that the latest edition of its Connected Car study reveals that “AM/FM radio stands out for its trusted voices and reliable local coverage of news, traffic, weather, and sports.” Among the findings of this latest edition of the study is when it comes to breaking local news, weather news orimg traffic news, drivers turn to local radio over social media or phone apps. The study asked drivers about their use of their infotainment system use and 69% said they use it for first for controlling audio content; 68% said navigation was their primary use, and 66% said they use it first for making phone calls. Audacy adds, “Today’s drivers – especially the tech-savvy ones – expect their Audio to follow them everywhere. Whether they’re finishing a podcast from the office to the car or switching from music on the road to the gym, they want their content to move with them. Nearly all AI intenders (93%) say seamless podcast listening is a must, and 73% say the same about radio.” See more about the study here.

Industry News

KFNS, St. Louis Transitioning to KLIS “The Lou Information Station”

Longtime sports talk outlet KFNS, St. Louis is in the process of changing hands as Big Toe Media announced its intent to acquire the station from Zobrist Media back on April 10. Now, Big Toe Media is revealing that its plans for the station include call letter changes – to KLIS – and a re-brand to “Theimg Lou Information Station.” The station’s new lineup includes: “IN YOUR CITY Show” with Kelley Lamm and Gordon Montgomery; “Hot Take Central” with Jim Hayes& Cam Janssen; “Sounds of STL” with Tony Patrico; the nationally syndicated program “The Ramsey Show” and more. Big Toe Media says the station will be “a dynamic new content platform designed to deliver fresh, relevant, and engaging daily programming focused on the news, sports, culture, and conversations that matter to most of the St. Louis community. The press release adds that “The Lou Information Station” is a “modern media platform built for how St. Louis consumes content in 2025 with live and on-demand shows via YouTube, Apple Podcasts, Spotify, and all major podcast platforms.”

Industry Views

Monday Memo: Your Passion, Your Media Station

By Holland Cooke
Consultant

imgTALKERS publisher Michael Harrison introduced the term in the 1990s, inviting us to think-beyond the real-time audio we were sending up those towers. What he described seemed conceptual, even futuristic, back then, when we were still logging-onto AOL via dial-up (screech).

The “Media Station” he reckoned we would be producing by now seemed more like a place than a show. It wouldn’t be bound by regulation or sponsor sensitivities or an on-air format. Content needn’t be 30- or 60-seconds or minutes. It won’t even have to be audio. Or governed by how long you can last between bathroom breaks or eating or sleeping, because it won’t be the real-time content that radio was confined to then.

Back to the future. Among headlines from 2025 Edison Research “Infinite Dial” research:

— 248 million Americans are on social media.
— 91% (262 million) own a smartphone.
— 101 million own a smart speaker.
— 40% of vehicles now on the road have phone integration.
— Though AM/FM is still the #1 in-car audio, #2 is online audio, #3: podcasts.
— 210 million listen to online audio every week.
— “Podcast consumption is at an all-time high.” 55% of Americans listen each month.

Anyone anywhere can publish something that is available to everyone everywhere.

im

Most who read this are probably content creators, many working full or part-time at radio stations, doing the station’s business. Using that same skill set, build your own, a Media Station. Most of the tools are free, including ChatGPT, which will even help you plan it.

What’s your area of expertise?? Your hobby? Your passion? Your media station could include:

— Podcasts
— Blog, inviting participation
— Tutorial videos about a craft or skill
— Tips-N-Tricks about ____
— Checklists/worksheets/recipes/other documents, as PDF downloads
— Stories about businesses or artists, traditions or customs, history, science, tech
— DIY projects, of any sort
— Makeover transformations
— Fitness routines and workout tips
— Money topics
— Food topics of all sorts, including restaurant reviews
— Relationship topics
— Travel
— Product reviews/recommendations
— Sports
— Amazon Associate links to earn commission on related products
— Whatever!

NOT saying: Build a media station so it becomes your livelihood after the next round of cutbacks. But, hey…

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Kayla Anderson Exits WGFX-FM, Nashville

Sports media personality Kayla Anderson exits Cumulus Media’s sports talk WGFX-FM, Nashville 104.5 The Zone, where she was part of the morning show with Ramon Foster and Will Boling sinceimg 2022. Prior to joining WGFX-FM, Anderson was a sports anchor, reporter, and digital contributor at WKRN-TV, Nashville. While this sounds like a budget move on the station’s part, Anderson didn’t mention the reason she’s out in her X post: “First and foremost, thank you so much to our loyal listeners, you made my time in radio here so amazing. You all are so passionate about your teams here in Middle Tennessee and I love that. I’m gearing up for the next chapter of my book to write itself. All I’ve ever known is to keep navigating it to the best of my ability.”

Industry News

TALKERS News Notes

iHeartMedia Expands Coverage of Seattle Soccer Teams. iHeartMedia announces the expansion of its multi-year partnership with the Seattle Sounders FC and the Seattle Reign FC. iHeartMedia says “This new agreement marks a significant leap forward in Seattle soccer storytelling, delivering unmatched radio and digital streaming audio experiences for both clubs through iHeartMedia Seattle’s market-leading platforms.”

“The Score” to Air Select Chicago Sky Games. Audacy’s sports talk WSCR, Chicago “670 The Score” is airing select Chicago Sky games this WNBA season. All games will also stream on the Audacy app within the Chicago area. Kylen Mills will serve as play-by-play announcer and midday show host Leila Rahimi will serve as color commentator. The station will also air pregame, halftime, and postgame shows, all hosted by station contributor Alyssa Bergamini.

Industry News

TALKERS News Notes

Sileo Returns to Tampa Airwaves. Sports media personality Dan Sileo is back on the radio airwaves in Tampa hosting the 10:00 am to 12:00 noon show on Genesis Communications’ WWBA, Largo “The Big 8.” Sileo hosts the 2:00 pm to 6:00 pm streaming program on JAKIB Sports Philadelphia.

“95.7 The Game” is Valkyries Flagship. Audacy sports talk outlet KGMZ-FM, San Francisco “95.7 The Game” is now serving as the flagship radio station for the WNBA’s Golden State Valkyries. All Valkyries games will stream live on the Audacy App, and all home contests will air on “95.7 The Game.” Additionally, the Valkyries have announced that Kevin Danna will serve as the radio play-by-play announcer, with Sophia Jones as the color analyst.

Industry News

TALKERS News Notes

Cruz Podcast Airing in Philly. The Premiere Networks-syndicated “Verdict with Ted Cruz” is airing on Audacy’s news/talk WPHT, Philadelphia. Station brand manager Greg Stocker says, “‘Verdict with Ted Cruz’ is a one-hour, no-nonsense view of the political climate from someone who knows more than most. Bringing Senator Ted Cruz and his years of knowledge and experience to WPHT ensures our audience stays informed and engaged with the political conversations shaping our country.”

The Recombobulation Area Wins Journalism Awards. The Civic Media-owned publication The Recombobulation Area wins six awards in the Milwaukee Press Club’s 2024 “Excellence in Wisconsin Journalism” competition. Since launching in 2019, The Recombobulation Area has won 19 awards from the Milwaukee Press Club, including four gold, nine silver and six bronze honors. Civic Media also owns and operates radio stations across Wisconsin, including 11 news/talk/sports outlets.

Industry News

Katz: Radio Ad-Influenced Consumers Are Valuable

Katz Radio publishes an insight piece based on data from Nielsen Scarborough looking at the action taken by consumers of various measured advertising types. Katz’s analysis concludes that “two-thirds of consumers say they have taken action as a result of an ad in the past three months. One in 4 ofimg those consumers report having taken an action based on radio ads, in particular. Such actions can be recommending something to others, posting or following on social media, visiting a website, going to a retail location, or actually making a purchase. While we do not know which advertisers’ messaging they responded to, we do know that these radio-influenced consumers are highly engaged across categories, making them advantageous to brands – and more valuable than ad-influenced adults in general. Radio-influenced consumers are more likely to be spending money on sports betting, vacations, cars, movies, and retail than the average adult, and even more than other ad-influenced adults.” See the Katz piece here.

Industry News

Bowen to Lead Sales for Audacy Chicago

Audacy names Robby Bowen vice president and director of sales for its Chicago station group that includes WBBM Newsradio, sports talk “670 The Score” WSCR-AM, and several music brands.img Bowen was most recently VP and director of sales for the company’s New Orleans operations. Audacy Chicago SVP and market manager Kevin Cassidy states, “We look forward to welcoming Robby to Chicago. He is a consummate sales professional and will be an inspirational leader for a sales team that proudly represents six amazing brands plus the Bulls and the Cubs!”

Industry News

Tegna Launches “Austin & Birm” Show Under Shadow of Civil Lawsuit

img

Tegna, operator of sports talk WBNS-FM, Columbus “97.1 The Fan” and WBNS-TV, announced the debut of the “Austin & Birm” show, a video podcast now available on both stations’ YouTube channels. The stars, Austin Ward (left) and Jeremy Birmingham (right), are accused in a civil suit of theft, breach of contract and unjust enrichment filed by former employer THE Media. Awful Announcing reports that two are accused of “skimming money from sponsorship and ad deals — funds that were exclusively intended to compensate Ohio State athletes’ appearances on ‘THE Podcast.’ The suit alleges the two even admitted in writing to pocketing a portion of those payments, with Birmingham specifically stating that after paying players, the leftover revenue was split between him, Ward, and an unnamed third party.” Read the Awful Announcing story here.

Industry News

Civic Media Wins 38 WBA Awards

Civic Media, operator of 11 news/talk/sports stations (plus a number of music stations) around the state of Wisconsin, is winner of 38 awards from the Wisconsin Broadcasters Association that wereimg given out at the recent 2025 Wisconsin Broadcasters Association Awards Gala. Civic Media stations received 11 first place awards, 15 second place awards, and 12 third place awards. Civic Media CEO Sage Weil says, “I couldn’t be more proud of our team’s performance this year, and their ongoing dedication to serving our audiences around the state. We believe that local media plays a critical role in our communities, and it is always great to see the WBA recognizing the quality work being done around Wisconsin, both by Civic Media and the many other excellent organizations.”

Industry News

SiriusXM and FOX Nation Partner for Streaming Bundle

SiriusXM and FOX Nation announce they are offering their streaming content in a bundle to consumers for $11.99 per month. SiriusXM SVP of business development and partnerships Daveimg Geary says, “FOX News Media and SiriusXM are leaders in news and entertainment programming respectively, and we are delighted to bring to the market a bundle of our streaming services that offers exceptional consumer value. FOX Nation’s library of original video programming and SiriusXM’s vast offering of music for every mood and moment, live sports from every major league, plus entertainment and news combine to make a highly attractive streaming audio and video bundle.”

Industry News

Indy’s “The Fan” Serving as Broadcast Partner for WNBA’s Fever

The Indiana Fever and Radio One announce that Indianapolis sports talk outlet “93.5/107.5 The Fan” will serve as the team’s official radio broadcast partner during the 2025 WNBA season. All Fever preseason and regular season games, home and away, will be broadcast live on “93.5/107.5 Theimg Fan.” Former University of Kentucky standout and Indiana Miss Basketball Bria Goss will provide the game analysis, and long-time broadcaster John Nolan will deliver the play-by-play on the Old National Bank Radio Network. Radio One sports format captain Jeff Rickard says, “Basketball is such an integral part of the Indiana community, and the Fever are certainly a big part of that story. For ‘107.5 The Fan’ to be able to share in telling the story of this exciting chapter in Indiana’s pro basketball history is a wonderful opportunity. We’re thrilled we can bring Fever fans a little closer to the action.”

Industry News

Third Annual Black Effect Podcast Festival Held in Atlanta

Last Saturday (4/26), iHeartMedia and Charlamagne Tha God presented The Third Annual Black Effect Podcast Festival at Pullman Yards in Atlanta. They say, “For the third year in a row, the festivalimg brought together podcast fans and The Black Effect Podcast Network’s top talent for a day of live podcast recordings from network’s most popular shows including ‘Trap Nerds Podcast,’ ‘Good Moms, Bad Choices,’ ‘R&B Money Podcast with Tank and J. Valentine,’ ‘Naked Sports with Cari Champion’ and ‘Woman Evolve with Sarah Jakes Roberts.’”

Industry News

Tyrone Johnson Exits WPEN-FM, Philadelphia

Afternoon drive talk host Tyrone Johnson exits Beasley Media Group’s sports talk WPEN-FM, Philadelphia “97.5 The Fanatic” after three years leading the afternoon drive show. Crossing Broadimg reports that Johnson tweeted on Friday afternoon: “It was a good run. I regret nothing.” The story notes that Johnson – producer and co-host – took over hosting the afternoon show in 2022 after Mike Missanelli’s departure. The most recent iteration of the show included Rickey Bo and Sylvana Kelleher and Crossing Broad says the show’s ratings were on par with the station’s morning show ratings.  Read the full story here.

Industry News

David Hillman Named iHM EVP/Chief Legal Officer

iHeartMedia names David Hillman EVP, chief legal officer and secretary. Hillman will oversee all legal matters for the company, including the compliance, regulatory and corporate governance functions, asimg well as the company’s Government Affairs, Business Affairs and Privacy teams. Hillman was most recently chief legal officer for Venu Sports. iHeartMedia chairman and CEO Bob Pittman comments, “David has very relevant experience across a range of media businesses, as well as specific familiarity with the audio industry. We believe his wealth of experience will make him an ideal addition to the iHeart executive team as we continue to grow our momentum as the #1 audio company in America.”

Industry News

Red Apple Makes John Sterling Show Official

Red Apple Media makes the news reported earlier this week by the New York Post official that legendary New York Yankees play-by-play announcer John Sterling will host an hour-long sports talk show on Saturdays at 4:00 pm. Sterling says, “This is a thrill… the ballgame’s NOT over. I am eager to connect with sports fans on 77 WABC and looking forward to bringing the biggest names in sports on the air to share their stories and insights with listeners.”

Industry News

TALKERS News Notes

FOX Sports Radio Lands in Palm Springs.  Arrington Broadcasting LLC’s KFSQ-AM, Palm Springs is now broadcasting FOX Sports Radio’s lineup of sports talk content. Station owner and GM Brian Arrington says, “We’re proud to welcome FOX Sports 1270 AM to the Coachella Valley! It’s an exciting moment to bring some of the biggest names in sports/talk – Dan Patrick, Colin Cowherd, Doug Gottlieb, and more – right here to Palm Springs.

LABF Announces 2025 Giants of Broadcasting Awards. The Library of American Broadcasting Foundation is recognizing trailblazing industry leaders for lifetime achievements during the 2025 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony on November 14 at Gotham Hall in New York City. Inductees includes ABC News’ David Muir, Rick Dees, and sportscaster Lesley Visser.

Industry News

John Sterling to Host Weekly Show on WABC, New York

Longtime New York Yankees play-by-play announcer John Sterling is going back on the radio to host a Saturday afternoon radio show on Red Apple Media’s WABC, New York. Sterling tells NorthJersey.com that he’simg hosting a one-hour show airing Saturdays from 4:00 pm to 5:00 pm. Sterling spent 35 years as the voice of the Yankees prior to retiring last spring. Sterling says he is no stranger to sports talk radio having hosted a show on WMCA, New York during the 1970s. See the NorthJersey.com story here.

Industry News

Changes Coming to “97.1 The Fan” in Columbus

The Columbus Dispatch reports that Tegna’s sports talk WBNS-FM, Columbus “97.1 The Fan” will be seeing some programming changes soon. The longtime afternoon drive show “Common Man & T-Bone,” starring Mikeimg Ricordati and Jonathan Smith, will be split up with Smith moving to mornings alongside Tyvis Powell. The current morning show, “Morning Juice,” hosted by Brandon Beam and Bobby Carpenter is going away with Beam moving to the evening “Buckeye Show” and Carpenter going to the digital side for a 6:00 am to 8:00 am streaming show. See the Dispatch story here.

Industry News

Former WRVA, Richmond Host’s Path to Virginia Lt. Governor Nominee Solidifies

Back in January, John Reid left his post as host of the morning program on Audacy’s news/talk WRVA,img Richmond to run for lieutenant governor in Virginia. Now, his opponent for the Repubican nomination – Pat Herrity – has exited the race due to health issues. Reid is an unusual candidate in that he’s openly gay but a conservative Republican who says he’s “against boys in girls’ sports and the extreme trans-agenda being forced upon our children.” Prior to his work at WRVA, Reid once served as communications chief for then-Virginia Governor George Allen. WRVA named Rich Herrera host of the morning show last month.

Industry News

IAB Report Dives into 2024 Digital Advertising Data

IAB just released its Internet Advertising Revenue Report for 2024 and the results of the study indicate the digital advertising industry saw ad revenue climb to $259 billion, a 15% year-over-year increase from 2023. IAB says, “This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes, and shifting consumer behaviors. In parallel, the streaming landscape continues to shift, with ad-supported streaming becoming dominant and live sports driving premium ad investments.” Other takeaways from the study including that Digital Video is the fastest-growing format, with revenueimg increasing 19.2% YoY to $62.1 billion, now accounting for 24% of total ad revenue, and that Podcast advertising revenues show a strong YoY growth of 26.4%, a significant acceleration from 5.5% last year. IAB adds, “This growth was fueled by shifting consumer media habits, with cord-cutting driving greater engagement with on-demand audio, and podcasts emerging as a key platform for political advertisers seeking to connect with voters ahead of the election.” Overall, digital audio – including podcasting – has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth from FY23 which is a slowdown in growth compared to last year’s 18.9% rate. Podcasting however saw a surge in growth at 26.4%, while other related formats such as Streaming Music and Radio stifled overall Audio growth. IAB concludes, “As audio consumption trends rise our data suggests that there will be continued digital audio advertising expansion and growth in the year ahead as brands and platforms invest more in podcasts, streaming music, and voice-based advertising.” See more about the study here.

Industry News

Bob Mackay Named Market Manager for Audacy Dallas

Audacy names Bob Mackay SVP and market manager for its Dallas operations that includes news KRLD-imgAM, sports talk KRLD-FM, six music brands and the Texas State Networks. Mackay will continue to serve as vice president of sales for Audacy Dallas. He succeeds Brian Purdy, who continues as regional president with oversight of 16 markets.

Industry News

TALKERS News Notes

Beasley Partners with University of Michigan Athletics.  Beasley Media Group, University of Michigan Athletics, and Learfield’s Michigan Sports Properties announce a multi-year broadcast agreement that makes rock WCSX-FM, Detroit the new flagship radio home for the Michigan Wolverines. WCSX-FM will broadcast all Football, Men’s Basketball, and Men’s Hockey games, along with coaches’ shows and exclusive ancillary programming. In addition, WMGC-FM will carry select Women’s Basketball regular-season games as well as postseason matchups.

Lisa Waks Named to Executive Position. AdLarge and the fwd. network name Lisa Waks EVP of business development and partnerships. In this role, Waks will be leading the business development team in strategic digital partnerships and expanded opportunities for the company and creators across the fwd. network’s portfolio of female-focused content.

Industry News

KFBK, Sacramento Names Sam Shane Early PM Host

iHeartMedia Sacramento announces that effective June 2, air personality Sam Shane will transition from co-hosting “The KFBK Morning News” to host of the 12:00 pm to 3:00 pm show that’s been held by Tom Sullivan for more than 30 years. Sullivan recently announced his semi-retirement. Shane says, “I’mimg humbled and honored to be taking over the time slot occupied by Tom Sullivan at KFBK, a radio station with a rich history of producing superior news/talk programs. Never have I enjoyed producing and delivering a program more than these last six years as I have co-hosted the morning news show on KFBK with Cristina Mendonsa. I’m very proud of our accomplishments and grateful for the opportunity imgto have worked with Cristina and everyone behind the scenes who made it happen. Now it’s on to a new chapter.” Mendonsa continues as host of “The KFBK Morning News” and will be joined by Mark Demsky, who will serve as news anchor and present special report segments. Demsky joined KFBK last year after serving as a sports anchor and reporter at KTXL-Fox 40 in Sacramento. Mendosa says, “This next chapter is about helping listeners wake up to what really matters, stories that affect their lives. After 30 years in journalism and a multi-generational connection to Northern California, our goal is to bring listeners smart, relevant news with a balanced perspective, cutting through the noise to bring more insight.”

Industry News

TALKERS News Notes

JFMN Launches WV Sports News Service. WVTheTorch.com and the John Fredericks Media Network announce the launch of West Virginia’s newest digital newspaper: WVSportsNation.com. JFMN says this fully integrated West Virginia sports news service is designed to bring Mountaineer fans in both WV and across the country the very best and most in-depth coverage ever created in the Mountain State. WVSportsNation.com is part of JFMN’s growing portfolio of digital news and information platforms.

Season 11 of Katie Couric Podcast Debuts. iHeartMedia announces season 11 of the podcast, “Next Question with Katie Couric.” In this podcast, Couric talks with politicians, DC insiders, and journalists to uncover what’s worth attention (and what’s not). In the first episode, Couric speaks with journalist, documentary filmmaker, and best-selling author Chris Whipple, whose latest book “Uncharted” captures the human drama behind the 2024 election.

Irby Promoted at Baltimore Public Media. The corporation that operates non-commercial outlets WTMD and WYPR in Baltimore announces Danyell Irby is promoted to chief of content for both stations. Most recently, Irby served as executive director of news at WYPR, joining the organization’s leadership team in April 2020. Prior to that, she held multiple editorial and leadership roles at NPR, including anchor, editor, and senior supervising producer of newscasts.

Industry News

TALKERS News Notes

Tide 100.9 Host Wins ABBY Award. Wyatt Fulton, the brand manager for Townsquare Media’s sports talk WTBC-AM/W261BT “Tide 100.9,” wins Best Sports Talk Show in a Medium Market for his “T-Town Sports Daily” program at the Alabama Broadcasters’ Association ABBY Awards. Fulton tells Tuscaloosa Thread, “I am honored to win my first Abby Award in my first year on the air on ‘Tide 100.9!’ I’m extremely grateful and hope to continue building a reputation as an award-winning multimedia sports journalist in Tuscaloosa.”

NYPR Names New Officer. New York Public Radio president and CEO LaFontaine E. Oliver announces that Thomas J. Reno is been named chief operating and financial officer. Reno joins NYPR from Precision Strategies, a DC-based strategic communications agency.

Industry Views

Monday Memo: NAB Show, Survive and Thrive

By Holland Cooke
Consultant

imgHello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.

“If you’re here, you’ve already defied the odds.” 

National Association of Broadcasters president & CEO Curtis LeGeyt congratulated attendees at a perennial event that – on its own – paid for the trip, the NAB Show Small and Medium Market Radio Forum. As big corporate owners make big trade press headlines in big markets, the mojo in the minor leagues is downright invigorating.

Picture speed-dating for great ideas. The room is set up with roundtables. Each half-hour, attendees share what’s working back home, then rotate. Table topics included, “The Secret to Radio’s Digital Ad Success is Being Local First,” and “Podcasting Strategies for Radio,” and “Monetizing High School Sports,” and there were heartwarming stories about “Developing Your Community with Events and Social Media.” And, yes, THE most popular table – to which participants dragged chairs from elsewhere: “AI’s Use Throughout Your Station.”

Did you know that May is National Small Business Month? And National Small Business Week is May 4 to 10? Plan now to do what these plucky broadcasters shared ideas for doing: Use your broadcast and digital assets and your local engagement to, in NAB Show speak: “Unlock the Power of the Creator Economy.”

im

“A connection on LinkedIn is worth a hundred on Instagram.”

As corporate cost cuts continue, I’ve been collecting and sharing opportunities. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. And in last week’s column I recommended and demonstrated some valuable and FREE tools.

Now – courtesy of ThinkTAP’s Richard Harrington – a road map for selling your services. Here’s the deck from his super-useful session “Working with Brands: How to Get Your Foot in the Door and Stay There.” And don’t let the term “brands” scare you. Think local businesses.

Sampler:

— Your prospects crave the sort of engagement that successful on-air people have accomplished. “Build your Email list!” Harrington urges.
— Then, take every opportunity to engage. Important: “Reply to people who replied” to something you have posted. “Such a small percentage do reply that this makes their day.”
— “Do what you can to pull audience into a place you can control.” Anyone working in the industry we used to call “radio” now needs to be facile with social media and podcasting and video. So, use those skills and tools to “create content that can be used by the brand.”
— Especially opportune: demonstrate how to use what your client sells.

New to selling your services? Generous with his experience, Harrington’s deck will suggest lots of transactional technique.

Our industry, like ‘Vegas, is ever-changing yet timeless.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS News Notes

KOA, Denver Wins at CBA Awards gala. KOA, Denver talk host Ross Kaminsky tips TALKERS that his station was honored with a win in the “Best News Coverage of a Single Event” category for the program he anchored after President Trump was shot in Butler, PA. from the Colorado Broadcasting Association at its recent awards gala. KOA, led by program director Dave Tepper, was also named “Station of the Year.”

Cumulus and San Francisco Giants Extend. Cumulus Media’s sports talk KNBR, San Francisco signs a multi-year extension with the San Francisco Giants to continue as the team’s flagship radio station. KNBR has been the official radio broadcast home for the Giants since 1979. Broadcasting personalities include: Jon Miller, Dave Flemming, Mike Krukow, and Duane Kuiper.

680 The Fan and Atlanta Braves Renew. Dickey Broadcasting Company announces the extension of its flagship partnership with the Atlanta Braves. Under the terms of the 12-year extension, “680 The Fan” will remain the exclusive radio home of the Atlanta Braves, providing comprehensive coverage of all games, expert analysis, and exclusive content. Company president David Dickey says, “We are incredibly proud to extend our relationship with the Atlanta Braves. Our shared passion for baseball and dedication to delivering top-notch content to our listeners has been the cornerstone of our success. We look forward to many more seasons of exciting Braves baseball on ‘680 The Fan.’”