Industry News

NPR Angered by Twitter’s Classifying it “State-Affiliated Media”

NPR is protesting the move by Twitter to label it “state-affiliated media” to Twitter users – a move previously reserved for media outlets in places like China, Russia and North Korea. According to the AP report by David Bauder, Twitter describes state-affiliated media as “outlets where the state exercises control over editorial content through financial resources, direct or indirect political pressures, and/or control over production and distribution.” Twitter owner Elon Musk replied to NPR’s protestations with two words – “Seems accurate.” NPR president and CEO John Lansing said the company was disturbed to see the “state-affiliated Media” tag slapped on its tweets and calls it “unacceptable for Twitter to label us this way.” Read the complete story here.

Industry News

MIW Welcomes Two New Board Members

Mentoring and Inspiring Women in Radio, Inc (MIW), announces the addition of two new members to its board of directors. Lori Flowers, who serves as integrated marketing and project manager for Radio One, and Jenna Miller, integrated sales manager for Cox Media Group join the board of the organization consisting of top-level female radio professionals who use their experience, influence, and resources to help other women in radio develop management and leadership skills. MIW board president Ruth Presslaff says, “Both Lori and Jenna share a history with MIW, starting as mentees and now joining us as board members. They are each accomplished and inspiring professionals who are generously giving back to the betterment of women in the industry, and the industry as a whole. We welcome them wholeheartedly and are thankful for their participation.”

Industry News

Martha Zoller Named 2023 TALKERS Woman of the Year

Martha Zoller, mid-morning host on WDUN-AM/FM, Gainesville – a North Georgia powerhouse heritage signal – has been selected 2023 “Woman of the Year” by the TALKERS editorial board. She will be presented the Judy Jarvis Memorial Award for Outstanding Achievements in Talk Media by a Woman at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. TALKERS founder Michael Harrison says, “Martha Zoller has developed a national reputation in the talk media industry as an impeccably reliable observer of the consequential dynamics of Georgia politics from an even-handed, conservative perspective. She is respected as a major ‘go-to’ source across the nation and continues to grow as a major political and social thought leader in the Peach State utilizing her local radio platform most effectively. She is truly a gem in this field.” Over the years, Zoller pivoted her multi-faceted career at different times between being a local and regional radio talk show host, a student, a political operative, a congressional candidate (where she made it to a run-off) and a businesswoman as well as a wife, mother, and grandmother. After graduating in 1979 from the University of Georgia with a degree in journalism from the prestigious Grady School of Journalism, she worked in the corporate world in addition to raising a family. She states, “I know there is no glass ceiling and women can have it all, just not at the same time.” A lifelong learner, Zoller completed her MA in Political Science in 2021 at the University of Georgia’s School of Politics and International Affairs. Her thesis was on women’s electoral success in the GOP. Among her political experiences, she served as the State Director of Field Offices for Gov. Brian Kemp. From 2014 until 2018, she worked for Sen. David Perdue in senior staff positions. Martha began her talk radio career in 1994 after being a regular caller to WDUN. Her first call to the station was prompted by Hillary Clinton’s lament that “she could have stayed at home and baked cookies.” In addition to being a perennial member of the TALKERS “Heavy Hundred,” Zoller has been named to James magazine’s list of Most Influential Georgians and Georgia Trend magazine named her as one of Georgia’s most influential members of the media. She also serves as the 9th District Representative on the Georgia State Board of Education since 2020. Meet Martha Zoller at TALKERS 2023 on Friday, June 2 at Hofstra University. For more information see story below.

Industry News

TALKERS 2023: Speakers Added to Powerful Agenda

Registration and Hotel Information Available

TALKERS 2023, the 26th annual edition of the talk media industry’s longest running and largest convention is shaping up to be one of the storied event’s most important installments.  The power-packed, one-day event will be presented by TALKERS on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” As was the case last year, this event will be held in a COVID-19 compliant environment based upon the circumstances at the time of the convention. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $329 available until 5:00 pm ET on Friday, March 31. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. You can see the list of in-person speakers and get registration and hotel information here.

Features

TALKERS 2023 Speakers, Registration, and Hotel Info

TALKERS 2023, the 26th annual edition of the talk media industry’s longest running and largest convention is shaping up to be one of the storied event’s most important installments.  The power-packed, one-day event will be presented by TALKERS on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” As was the case last year, this event will be held in a COVID-19 compliant environment based upon the circumstances at the time of the convention. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities.

In-person speakers at TALKERS 2023 include (in alphabetical order): Arthur L. Aidala, Esq. founding partner, Aidala, Bertuna & Kamins PC/talk show host AM 970 The Answer, New York; Asa Andrew, M.D., talk show host, the Doctor Asa Show; Vince Benedetto, CEO, Bold Gold Media; Guy Benson, talk show host, FOX News Radio; David Bernstein, director of broadcast operations, TALKERS; Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida Region, iHeartMedia; Phil Boyce, SVP/Spoken Word Format, Salem Media Group; Ops VP, New York Region/ WMCA/AM970 The Answer; John Caracciolo, president/CEO, JVC Broadcasting; Kevin Casey, VP/executive editor, TALKERS; Mark Chernoff, sports reporter, 1071 – The Boss, Livingston, NJ/sports talk talent coach; Heather Cohen, SVP, The Weiss Agency; Mandy Connell, talk show host, KOA, Denver; Tom Cuddy, program director, WOR, New York; Michael Czarnecki, VP/programming, Binnie Media; Kevin DeLany, VP, News & Talk Programming, Westwood One; Spike Eskin, VP of Programming at WFAN, New York and CBS Sports Radio; Jimmy Failla, talk show host, FOX News Radio; Alex Fife, VP, operations, Southeast, iHeartMedia/Total Traffic & Weather Network; Dom Giordano, talk show host, WPHT, Philadelphia; Paul L. Gleiser, talk show host/owner, KTBB-AM/FM, Tyler, TX; Lee Habeeb, talk show host/producer, Our American Stories; Michael Harrison, publisher, TALKERS; Matthew B. Harrison, VP/associate publisher, TALKERS/media attorney; Harry Hurley, talk show host, WPG, Atlantic City, NJ; Victoria Jones, executive director, DC Radio Company; Ross Kaminsky, talk show host, KOA, Denver; Jeff Katz, talk show host, WRVA, Richmond; Brian Kilmeade, talk show host, FOX News Radio/FOX News Channel; Kraig Kitchin, president, Sound Mind, LLC;  Steve Lapa, president, Lapcom Communications Corp; Josh Leng, CEO, Talk Media Network; Matt Meany, program director, WABC, New York; Mike McVay, president, McVay Media Consulting; Frank Morano, talk show host, WABC, New York; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hempstead, NY; Chris Oliviero, market president, Audacy, New York; David Pakman, talk show host/commentator, the David Pakman Show; Christopher Ruddy, CEO, Newsmax Media; Walter Sabo, president, Sabo Media/talk show host, Sterling On Sunday; Tavis Smiley, talk show host/owner, KBLA 1580, Los Angeles; Todd Starnes, talk show host, the Todd Starnes Show/owner KWAM, Memphis; Doug Stephan, talk show host, the Good Day Show/CEO Stephan Multimedia; Greg Stocker, brand manager, WPHT, Philadelphia; Joe Thomas, talk show host/program director, WCHV – Charlottesville, VA/PD, WRAD, New River Valley, VA; Paul Vandenburgh, talk show host/owner, WGDJ, Albany, NY; Jeff Warshaw, CEO/founder, Connoisseur Media; Lisa Wexler, talk show host, WICC, Bridgeport, CT; Brett Winterble, talk show host WBT, Charlotte; Larry Young, talk show host, The Larry Young Podcast; Michael Zwerling, talk show host/owner, KSCO, Santa Cruz; Martha Zoller, talk show host, WDUN, Gainesville, GA. More will be named in the days ahead.

Attendance at the conference is limited to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Attendance will be limited, and the conference is again expected to be an early sellout.

The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $329 available until 5:00 pm ET on Friday, March 31. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. The recommended nearby hotel is the Long Island Marriott at 101 James Doolittle Blvd., Uniondale, NY. For room reservations click here. To register for TALKERS 2023 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.

Industry News

Two Leading Edge CEO Fireside Chats Set for TALKERS 2023

Two leading CEO “Fireside Chats” have been scheduled for TALKERS 2023 adding to the impact of a power-packed day of sessions and presentations set for the talk media industry’s major annual gathering. The event will feature approximately 60 outstanding speakers on Friday, June 2 at Hofstra University on Long Island.

Connoisseur Media CEO/founder Jeff Warshaw and Newsmax Media CEO/founder Christopher Ruddy will each engage in candid one-on-one conversations with TALKERS publisher/founder Michael Harrison about the present and future state of talk media.

Jeff Warshaw describes himself as a “lifelong broadcaster.” He built his first station while still a student at the Wharton School of Business at the University of Pennsylvania. In 1993, he founded Connoisseur Communications Partners LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders.”

Christopher Ruddy founded Newsmax in 1998 to publish online and offline content in the fields of news, politics, health and finance. Newsmax.com ranks consistently as one of the country’s most-trafficked news websites. Newsmax TV, a cable and over-the-top media service news channel started in 2014, has shown remarkable growth becoming one of the nation’s leading television news and political opinion sources.  Newsmax recently entered the field of talk radio with a syndication arm and is reportedly exploring expansion into radio station ownership. As a journalist, Christopher Ruddy previously worked at the New York Post and the Pittsburgh Tribune Review. He was also awarded a Media Fellowship at the Hoover Institution on War, Revolution and Peace at Stanford University. He holds a BA summa cum laude in history from St. John’s University and a Master’s in Public Policy from the London School of Economics. Harrison describes Ruddy as “a key player in emerging 21st century media.”

For more information about TALKERS 2023, see story below

Job Opportunity

AUN Television Network Seeking Ground Level Entry Executive

Rick Trader, president/CEO of the AUN Television Network informs TALKERS that he is looking to expand his two-year-old ultra-conservative audio and video talk media platform. He’s looking for a sales and management executive (as well as acquiring additional programming). Over the past two years, AUN (American Uncensored Network) – which is billed as a “conservative/faith-based network” – has gained clearance on some 11 TV stations in California and Nevada. Its shows are hosted by an array of well-known commentators as well as up-and-comers. Trader tells TALKERS he “honestly believes AUN is one of the fastest growing TV and streaming networks in the country.” He states, “Now it is time to expand once again. Our goal is to be broadcasting in every major market in the next two years! This is maybe where an ambitious, hard-working manager can become part of this dream. I am looking to develop a management team to make it happen. If a candidate has expertise in managing finances and accounting, recruiting, human resources, overseeing and developing technologies, as well as creating company policy, sales and marketing, then such an individual might be looking for the challenge of a lifetime.” Trader continues, “I am looking to work with conservative/faithful, passionate ideologs like myself who are concerned with the direction our great republic is heading and want to return it to the Judeo-Christian, faith-based patriotic roots our founding fathers created! Here is the catch: all our progress and success has been achieved on a very tight budget! In fact, we cannot offer salaries. What we can offer is incentives for those who produce to be rewarded.” Interested candidates can contact Rick Trader, president/CEO, AUN TV Network at auntv@yahoo.com.

Industry News

Salem Debuts “Senior Fitness with Meredith” Podcast

Salem Media Group announces the launch of the podcast show “Senior Fitness with Meredith” on Salem-owned SeniorResource.com. Host Meredith Chen is an AFAA-certified personal and group fitness trainer with over 15 years of experience. Each week, “Senior Fitness with Meredith” examines a wide range of topics including physical and mental wellness, nutrition, positivity, and the motivation seniors and families need for leading healthy and active lifestyles. Chen says, “We hope to reach a wider audience and help shed more light on important topics regarding physical fitness, mental health, and wellness that matter most to seniors as we continue to roll out podcast episodes now and into the future. We’re proud to be a part of a great network of people who are like-minded and dedicated to providing the best content online for a demographic that we feel is underserved, and we are looking forward to helping that change.”

Industry News

Newsmax and DirecTV Reach Renewal Deal

Newsmax announces that it has reached a renewal deal with DirecTV for the satellite TV platform to carry its programming. (It will return to DirecTV and DirectTV Stream on channel 349 today, March 22, and on U-verse channel 1220 tomorrow, March 23.) In making the announcement, Newsmax states, “DirecTV was one of the first distributors to provide Newsmax nearly a decade ago, and we want to express our appreciation to DirecTV and its leadership for working with us to find a mutually beneficial business agreement to bring our programming back to its customers. While we raised the issue of censorship relating to our removal, we now believe in DirecTV’s commitment to distributing diverse viewpoints, including conservative ones.  DirecTV has made clear during our negotiations that it has always been focused on protecting its customers from the rising programming costs across the pay TV industry and never intended to limit one perspective or to target conservative voices. We accept their position and believe that our new agreement with DirecTV will allow them to continue to be a go-to-source for one of the most diverse lineups of news programming, now with three conservative news networks including Newsmax.” Newsmax Media CEO Christopher Ruddy will be speaking at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Pending Business: The News Cycle

By Steve Lapa
Lapcom Communications Corp
President

Photography - BroadcastingIt is an unpredictable thing, this news cycle that drives the headlines.

One day we’re talking about the shortcomings in the American banking system, the next day we’re talking about the ramifications of criminally indicting a past president of the United States. Will somebody please grab a copy of the Constitution? We may need a panel of experts to talk us through what this all means to those of us paying crazy prices for eggs.

The news cycle is spinning faster these days and your news/talk programming should prove to be the go-to source to take a short break from March Madness and slow the news cycle down. Please do not be sidetracked about selling through the negativity that may accompany many of these story lines. As a seller or sales manager, your singular objective is to connect the value of an engaged audience to match your advertiser’s goals, moving the sales process to a natural, positive conclusion. In plain English, stay focused on the goal and close your deals. Let’s review some basics.

— Complex issues are nothing new. Your tenured talk radio hosts have built their careers by helping loyal listeners gain a better understanding of the headlines driving the news cycle.

— Loyalty is the key. Like it or not, criminally indicting a former president of the United States has never happened before. It is complicated to say the least and your audience will trust your on-air talents to present the facts, opinions, and discussion. What does it all mean to me? The audience has been here before and chances are your on-air talent has delivered the clarity and focus they needed when it counted the most.

— Community check-in. Talk radio is the #1 source for your audience to get a better feel for how the community is reacting. That electronic, now digital water cooler is in overdrive. What is everyone thinking?

— The unfolding drama. Let’s face it, we all have an opinion and we all enjoy speculating on what’s next. Talk radio is the perfect forum where your audience will weigh in every day.

When your talk show hosts are front and center, doing what they do best in a meaningful and entertaining way, your advertisers experience the benefits of what only your great talk radio hosts can deliver.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Salem Unveils New Podcast Hosted by Lena Armuth

Salem Media Group announces the launch of the podcast show “Retirement for Real” on Salem-owned SeniorResource.com. “Retirement for Real,” hosted by Lena Armuth, is an investment podcast designed to help retirees make sensible financial decisions in retirement. Armuth says, “Today’s investors deserve to know that investing is simple, affordable, and accessible to all! Collaborating with Senior Resource was a no-brainer for me because our missions are so similar. My podcast is dedicated to empowering and educating retirees on personal finance and investing, and Senior Resource helps me share this message with a broader audience. I’m thrilled to see my podcast has reached listeners from all across the country, and I remain steadfast in my commitment to giving real people the knowledge and tools they need to better understand investing and their finances in retirement.”

Industry News

Audacy Q4 2022 Revenue Down Slightly; Full Year Revenue Up 3%

Reporting its financial results from the fourth quarter of 2022 and for the full year, Audacy says net revenue in Q4 was $342 million, a decline of 0.8% over the same period in 2021. The company reported income of $12 million for the quarter. For the full year of 2022, net revenue was $1.25 billion, an increase of 3% over the full year 2021. However, the company’s posted loss widened as it reports a loss of $140.7 million, compared to the loss of $3.6 million it reported for 2021. Audacy breaks its report down by revenue source and reveals local and national spot revenue for 2022 was $798 million, down 0.2% from 2021. Digital revenue for 2022 was $259 million, an increase of 8.9% over 2021. Network revenue in 2022 was $89.9 million in 2022, an increase of 6.9% over 2021. The company also breaks down its radio revenue by format and notes that while revenue from music-formatted stations in 2022 was down 1.3%, revenue from news and talk stations was $199.7 million – up 2.3%, and revenue from sports talk stations was $264.3 million – up 5.2%. Audacy president and CEO David J. Field says, “Having started 2022 on a great note with revenues up 14% in the first quarter, we ended the year with revenues down 0.8% in the fourth quarter as challenging ad market conditions persisted. For the full year, revenues were up 3%. Fourth quarter expenses grew 9% due to accelerated recognition of podcast expenses, but we anticipate that expenses will be up low single digits in the first quarter and fall below 2022 levels beginning in the second quarter. We continue to vigorously execute our plan to navigate the storm and to position the company for recovery when business conditions improve. Our liquidity improved from $115 million at the end of September to $145 million at year end. With the sale earlier this month of $17 million of towers, we have now completed $73 million in non-strategic asset sales to bolster our liquidity and to support our continued compliance with our financial covenants. We are making solid progress on our key growth drivers including our reinvented streaming audio platform, our national enterprise business development, our podcasting and digital marketing solutions businesses, and our promising ad tech and ad product roadmap. Looking beyond the challenging current macro environment, Audacy has a strong and differentiated, scaled, competitive position in the dynamic and growing audio space and is deeply focused on continuing the work to capitalize on the opportunities and drive a healthy recovery.”

Industry News

TALKERS News Notes

— NPR promotes Michel Martin to new a role as co-host of “Morning Edition.” Martin, who has been the host of the weekend edition of “All Things Considered” since 2015, takes over for Rachel Martin who is exiting to pursue other media opportunities. She begins working alongside Steve Inskeep, A Martínez and Leila Fadel on March 27.

— The Los Angeles Times’ James Rainey writes a profile piece this week about Tavis Smiley, former PBS personality and current owner of KBLA, Los Angeles – a talk station targeting the Black community. The piece addresses Smiley’s legal battles with PBS after he was accused of sexually harassing multiple women, the court case he lost and one he’s still involved in. It also looks at his efforts to reach the Black community via KBLA and its talk hosts. Read the LA Times story here.

— Edison Research is presenting a four-part series through its Edison’s Weekly Insights exploring the “power of traditional AM/FM radio in the U.S. This week’s edition reports, based on Edison’s Share of Ear study, “Listeners age 13+ in the U.S. spend 59% of their daily, ad-supported audio time with AM/FM radio, more time than with all other ad-supported audio sources combined, including YouTube, podcasts, and ad-supported streaming services. AM/FM radio is the top ad-supported audio source for all ages in the U.S., including Gen Z (age 13-24) who spend 33% of their daily ad-supported audio time with AM/FM radio, more than for any other ad-supported platform.” Read the story here.

Industry Views

Pending Business: AI Meets Sales

By Steve Lapa
Lapcom Communications Corp
President

Talk radio - PodcastHave you picked up the most recent buzz around Artificial Intelligence? It’s hard to miss it.

Seems like the AI buzz is getting louder as more companies face the pressure to improve efficiency and profitability during this roller coaster economy. From Silicon Valley’s tens of thousands of layoffs to Steak ‘n’ Shake closing 30 locations, the heat is on.

Companies vested in the terrestrial radio business have known this pressure for years as we function in a world of single-digit growth and AM radio stations going dark as the real estate is worth more than the FCC license. For the first time, some of the players on the podcast side are feeling the financial heat as the congested podcast world fights for highly competitive ad dollars.

How can AI be a resource in the broadcast radio and podcast ad sales world? Here are two examples of what could be around the corner on your next sales email, Zoom or from the office phone pitch.

— AI audio/phone recognition. Imagine software tracking your phone pitch or Zoom call collecting phrases that identify rate objections, efficiency objections, competitive objections, talent objections, even content objections. Management teams skilled in reviewing the “phrase data” analyze everything from the number of times the objection is raised to the category or tenure of advertiser raising the objection(s). Fast forward to solutions. If your team is made up of multiple sellers with various levels of experience and similar objection(s) appear frequently, management responses and adjustments happen faster, with less stress as the numbers tell the story, not the seller in a confessional. Those adjustments appear in coaching bubbles on your screen as you engage.

— AI shows us the phrase that pays. By now you should know many of the key words and phrases that are sales friendly, grab attention and move you to a close. As well as the opposite – those dreaded turn-off words that turn a warm conversation into stone-cold ghosting. What if the AI software interfaces with your emails? AI could be programmed to identify the key phrases that help close a deal as well as those that are deal busters. I once attended a sales seminar that coached away from using the word “contract.” Not a good takeaway for me. All I could imagine was the legal team slapping their foreheads.

Something tells me the AI software discussed already exists working in the field somewhere helping a sales team become more efficient and crushing the earnings barrier. It’s only a question of when our radio/audio world will be smart enough to adapt the tools for a smarter sales path.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: 5 Ws + $

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineLocal news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:

New-tech audio competitors don’t do it, and most AM/FM broadcast hours are now robotic.

Newspapers are in a tailspin swapping print dollars for digital dimes; and their – and TV stations’ – websites aren’t as portable as radio.

And it’s easier to add occasions of listening than to extend duration-per. Translation: There’s very little we do can keep someone in a parked car with the key on Accessories.

First things first: Plan NOW for The Big Story. In a recent column here I outlined the “break the glass” plan you should prep.

 As for day-to-day local news:

Who are you talking to? Habitual radio users – especially news/talk – are older-than-younger. Think Baby Boomers (born 1946-1964), who control most retail spending. And report information that matters to people with children of any age living at home (super-spenders) and people driving (what’s happening right now, and what threatens to block their path). Think “car radio” for busy people and you won’t turn-off anyone sitting-stiller.

What: INFLATION, health and safety, “survival information” (weather = news). Jim Farley, my successor managing WTOP, Washington, hung a sign in the newsroom: “WGAS,” his litmus test for relevance, “Who Gives A Shit?”

Where: What’s happening within your signal pattern? And when everyone’s buzzing about a big story elsewhere, localize by asking pertinent sources “if it happened here?” and Man-on-the-Street interviews (local accents) reacting.

When: What JUST happened…what’s happening right NOW…what happens NEXT. When you’re wall-to-wall, do frequent resets, because people believe your promos, and are tuning-in to know. Other times, specific goal: Each newscast sounds different than the last.

Why it matters to your listener: News people I coach will chisel this onto my tombstone: Report consequence, not process. Don’t give me the minutes of the City Council meeting, tell me how what-was-discussed will impact me. Rewrite press releases, which aren’t easy on the ear (“The public is asked…”), tend to be process-laden, and are often self-congratulatory.

Longtime ABC News executive Av Westin, one of two industry icons we lost in 2022: “I believe the audience at dinner time wants to know the answers to three very important questions: Is the world safe? Is my hometown and my home safe? If my wife and children are safe, what has happened in the past 24 hours to make them better off or to amuse them?”

Tips:

— Emulate your network’s writing style.

— HIGHLY recommended reading: “Writing Broadcast News: Shorter, Sharper, Stronger” by Mervin Block.

— Rewrite to favor The Magic Words “you” and “your” and avoid third-person-plural (words like “residents”). Instead of “Business owners interested in applying for these loans should contact…” say “If you’re a business owner…”

— Arrange with a local TV station (“our news partner NBC28”) to use their sound, in exchange for attribution (which will enhance their standing and serve to promote their newscasts).

I am encouraged by how much 2022 work sought me out, asking that I review stations’ local news copy, and work with the local newscasters whose work can habituate listeners and make money.

Make your work count twice.

— When you’re covering a meeting or event, ask people there something else too. “How are YOU feeling inflation?”

— Say WHERE you gathered comments. “We spoke to shoppers leaving Star Market in West Springfield.”

— Al Primo, inventor of “Eyewitness News,” who also passed away last year: “People can tell their stories better than we can write them.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

AWM/F Announces 2023 Board and Officers

The Alliance for Women in Media and its Foundation announce the 2023 National Board of Directors and Officers. AMW/F president Becky Brooks says, “The role of the AWM and Foundation boards is to lead our organizations and industry as we recognize, connect and educate women in all facets of media. With our mission to advance all women in media, it is as vital as ever to have insightful, diverse leadership.  This year’s directors are dedicated to investing their time and resources to guide us and foster growth for AWM and each of our programs.” The officer roles are: Annie Howell, chair, chief communications officer, Hallmark Media; Katina Arnold, incoming/vice chair, vice president, communications, ESPN; Heather Cohen, immediate past chair, EVP, The Weiss Agency; Brenda Hetrick, treasurer, president, Matrix Solutions; and Monica Bloom, treasurer-elect, VP of marketing for First Look Media. New directors serving on the board are: Cori Abraham, SVP, Entertainment Unscripted Development, Crime and Documentary Development, NBCUniversal Television and Streaming; Jayne Bussman-Wise, creator acquisition & growth, Amazon AMP; and Chesley Maddox-Dorsey, CEO, American Urban Radio Networks. The following leaders will continue serving on the AWM Foundation Board of Directors: Tim Clarke, SVP, digital audio content, Audacy; Vicki Lins, president and CEO, CTAM; Mike McVay, president, McVay Media; Deborah Parenti, publisher, Radio Ink, RBR, and TVBR; Josie Thomas, former EVP, chief diversity and inclusion officer, CBS (Retired); and Christine Travaglini, president, Katz Radio Group.

Industry News

Curtis Sliwa Promises GOP Will Take on AOC and Caban

77 WABC Radio talk host – and New York City Republican operative – Curtis Sliwa is quoted in the New York Post saying the Republicans will field candidates to challenge U.S. Rep Alexandra Ocasio-Cortez (D-NY) and Queens councilwoman Tiffany Caban in the next elections. Sliwa tells the Post, “We’re going into the belly of the beast of the Democratic Socialists of America in New York City. We’re going to take on AOC and Caban. This is Concord and Lexington. We’re talking to regular people in Astoria. They don’t support defunding the police and defunding the jails.” Sliwa hosts the daily “Rip ‘n’ Read with Curtis Sliwa” show that airs from 12:15 pm to 1:00 pm on Red Apple Media’s WABC-AM and WLIR-FM. Read the Post story here.

Industry News

Boston Sports Talker Tony Massarotti Apologizes for Racist Joke

Tony Massarotti – one half of the afternoon drive duo of “Felger and Mazz” on Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” – apologized yesterday (2/20) for the racially “insensitive” and “hurtful” comments he made on Friday’s program. The Boston Herald reports that Massarotti’s co-host Mike Felger was broadcasting remotely from a business center in a New Orleans hotel in which two Black people were sitting behind him. Referencing a previous trip to New Orleans in which Felger’s vehicle was stolen, Massarotti asked Felger if the two could hear him and when Felger replied that they couldn’t, he said, “OK, so I would be careful if I were you because the last time you were around a couple of guys like that, they stole your car.” During his apology on Monday, Massarotti said he gets why the joke, intended to be poking fun at Felger, was wrong. “It didn’t come off that way. It came off as something far broader and ignorant, and I’m regretful of that… I sincerely apologize, and I will do my best to make sure it never happens again.”Read the story in the Boston Herald.

Industry News

White Sox Pitcher Threatens Audacy’s “670 The Score”

In a story being reported by numerous sources, including by FOX News here, Chicago White Sox pitcher Mike Clevinger – who is being investigated by Major League Baseball after allegations of domestic abuse – is threatening legal action against Audacy’s sports talk WSCR, Chicago “670 The Score” after his accuser appeared on the “Parkins & Spiegel” show. Olivia Finestead is the mother of Clevinger’s 10-month-old who went on the radio show to discuss the allegations against Clevinger, a move he called “really trashy of them. That was some lowlife material right there.” He was also quoted saying, “My lawyers are paying attention. My lawyers are getting in contact with them, and they probably already sent a cease-and-desist for defamation. So [they] just got themselves involved in this, too, so good for them.”

Industry News

Beasley Reports Q4 2022 Revenue Up 1.8%

Beasley Broadcasting Group issues operating results for the fourth quarter of 2022 and for the full year. Net revenue during the three months ended December 31, 2022 increased 1.8% to $72 million, primarily reflecting a year-over-year increase in digital revenue, political revenue and other revenue, partially offset by a slight decrease in audio revenue related to softness in the national agency business. For the full year of 2022, Beasley reports net revenue of $256.4 million, an increase of 6.2% over 2021. The company also reports a net loss of $25.8 million in Q4 of 2022, compared to a net income of $10.6 million in Q4 of 2021. Beasley says, “Operating loss, net loss and net loss per diluted share for the three months ended December 31, 2022 include $44.2 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights. Operating loss, net loss and net loss per diluted share for the 12 months ended December 31, 2022 include $54.7 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights.” Beasley CEO Caroline Beasley comments, “Beasley’s 2022 fourth quarter and full-year financial results reflect the ongoing success of our digital transformation and revenue diversification strategies, which drove year-over-year increases in revenue and SOI for both the three- and 12-month periods. Throughout the year, Beasley largely offset ongoing challenges related to the economy and softness in the national spot market, as we generated healthy growth across all of our digital, local audio, political and other revenue sources, as reflected by the 6.2% increase in full year net revenues to $256 million. This top-line growth was the primary factor contributing to a 2.8% year-over-year increase in full year SOI to $43.1 million. While economic uncertainty remains, Beasley initiated several actions throughout the year that we believe will strengthen the long-term position of our business. First, our digital strategy continues to deliver strong results with fourth quarter digital revenue growth of 13.2% year-over-year, representing nearly 17% of total fourth quarter revenue. Digital revenue has consistently outpaced national spot advertising revenue over the past several quarters due to a combination of organic growth and contributions from the second quarter acquisition of our white label digital agency business, Guarantee Digital. With accelerating demand from consumers and advertisers for our local content and multi-platform marketing solutions, we are solidly on the path for this revenue source to reach 20% of total revenue. Second, we remain focused on monetizing our premium audio and digital content through new local business development, revenue diversification and maximizing political revenue opportunities. As a result, in the fourth quarter, we delivered $5.1 million in net political revenue, with stronger than expected gains in Las Vegas, Philadelphia, and Detroit, as well as year-over-year total revenue increases across nearly all of our markets and in our esports business. Our radio brands remain dominant in Nielsen Audio ratings, where Beasley currently has the highest average cluster share when compared to the major radio broadcasters in PPM. Finally, we implemented a cost reduction program in the second half of 2022, with the majority of cost cuts occurring in October.”

Industry Views

When Crisis Strikes

By Steve Lapa
Lapcom Communications Corp
President

Can you define “crisis?”

Let’s start with “highly challenging,” move to “difficult,” layer in “nonstop pressure” and quickly fast forward to “intense circumstances.”

This is just from the outside looking in. From the inside looking out the crisis owns the clock and the emotions of its victims. Nothing else matters until the crisis is resolved.

Chances are your sales meetings have never addressed how to work with a local advertiser who is experiencing a marketing crisis. And that is because most managers have minimal experience working through a local advertiser’s marketing crisis.

Large-scale businesses typically coordinate consulting firms, experts, and major ad agencies. Think Tylenol, Chipotle, even VW. But chances are your local direct advertiser may not have the time to coordinate a full-blown crisis management team and responding to their call is now in your in box.

Recently, I found myself knee-deep in executing a plan to help manage a large-scale crisis. The experience was an eye-opener. Hopefully, you can learn from what is next. Here are suggested steps:

— Communication is critical. Listen carefully, be empathetic, clarify all goals that may be hazy and finally get a clear understanding of any timelines.

— Collaborate. Be clear with everyone on your team about the situation. Review internal protocols for copy, production, available inventory, and pricing.

— Long-Term vs. Short-Term. When an advertiser needs to get the word out quickly and efficiently, the temptation to raise rates or forced packaging is real. It is guaranteed that your advertiser will remember the team that grabbed an oar to help guide them to a safe harbor as opposed to the team that grabbed a hammer to nail the budget to the wall.

— Coordinate. Stay in contact with your advertiser. Remember, the crisis owns the clock and your client is focused on solving the crisis, so common sense counts.

— When in doubt take the simple route. If copy is a problem, suggest options. If credit is a problem, suggest a plan. If a talent balks, come up with a back-up. In a crisis, hurdles become mountains and climbing mountains takes months of training. Keep the solution path simple and easy to navigate.

— This too shall pass. Your goal in any local marketing crisis should be to become an ally, a trusted, dependable resource so that when the crisis passes your relationship is cemented.

Take a minute to review and expand on those six take-aways. Selling in a crisis environment is rarely a simple experience. Hopefully, you will be a little better prepared when a marketing crisis strikes.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Stop Throwing Away Weekends

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+.  Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Nielsen to Market Edison Research Studies to Ad Agencies

Nielsen says that it will begin marketing Edison Research’s Share of Ear and Edison Podcast Metrics services to advertising agencies. Nielsen says, “Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”

Industry News

Yesterday’s (1/25) Top News/Talk Media Stories

The Kevin McCarthy-led House and the removal of top Democrats from the Intelligence Committee; the matter of classified government documents found in the possession of Joe Biden, Mike Pence, and Donald Trump; Russia’s aggressive response to the provision of tanks to Ukraine from Germany and the U.S.; the questions about George Santos’ true source of the freshman congressman’s campaign funds; Facebook reinstates former President Donald Trump; the state of the U.S. economy and concerns about a recession; and Pope Francis “decriminalizes” homosexuality were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

How to Justify Your Ad Rates

By Steve Lapa
Lapcom Communications Corp
President

Why did the chicken cross the road?  To go to the bank!

Have you been to the supermarket lately? The dairy section where eggs are typically available is looking more and more empty. I shop at the biggest supermarket chain in Florida where a dozen and half eggs cost $8.70, or $5.70 a dozen.

The price of a dozen large eggs has gone up from around $2 to nearly $5. So where are all those rich chickens? Some families are raising their own chickens to beat the high cost of eggs. Others are looking for alternatives to the traditional supply chain, like buying eggs directly from the farm. Talk about adopting the farm-to-table concept! Why haven’t we all adopted an alternative to that simple protein packed egg? Later for the nutrition questions and suggestions, for now let’s learn the basic lessons in this game of chicken or the expensive egg.

1)         Classic supply and demand. Welcome, Captain Obvious. Demand stays constant, supply goes down, prices go up. What’s in your pricing formula?

2)         We are creatures of habit. Unless you have an allergy or other medical prohibition, chances are you’ve been eating eggs as a source of protein since childhood. Most will pay more to stay with the same tried-and-true rather research an alternative. How are you motivating your prospects to move away from habitual buying to trying your station/concept today?

3)         What happens when supply improves? Once accustomed to paying more, we may never see that $2 dozen again. Let’s face it, most radio stations never sell out 100% of their inventory. So how do you keep that value proposition high year-round through various economic cycles.

4)         One year in the making. The price of those now expensive eggs increased 60% in a year. Do you have a mid-term or long-term strategy or are you still stuck on making the month?

5)         The rationale. Our skyrocketing price of eggs is being reported as the result of an avian flu. Almost anyone can understand that cause and effect equation. How about your sales strategy? Is yours that easy to understand?

Maybe this “eggcersize” seems a bit of a stretch. But consider this simple reality. The price of almost everything has increased, yet my radio friends still struggle with price management. It’s the same for almost every audio-based medium. Let’s not chicken out of the innovative pricing approaches we need during this challenging economy.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com