Mentoring and Inspiring Women in Radio, Inc announces that applications are now open for the 2nd Annual Erica Farber Mentorship in Management Program. This program is designed to empower and elevate women in senior leadership roles across all areas of radio – including sales, marketing, programming, digital, and beyond. Get more info and apply here.
Townsquare Media’s third quarter 2024 financial results are in and the company reports net revenue of $106.8 million, a decline of 7.4% compared to the same period a year ago. The company reports a net loss of $5.5 million for the period after posting net income of $11.3 million a year ago. Townsquare Media CEO Bill Wilson states, “In the first nine months of 2025,
Townsquare’s total Digital net revenue increased +2.1% year-over-year, representing 55% of the Company’s total net revenue, and Digital Segment Profit increased +3.6% year-over-year, operating at a 26% profit margin, and representing 55% of our total Segment Profit. In particular, I’d like to highlight the strong performance of our Direct Digital Advertising revenue streams 
(including the direct sales of our owned and operated digital properties and our programmatic offering), which increased +7% year-over-year in the third quarter, partially offsetting the significant short-term headwinds we are currently facing due to the deterioration in online audience trends; and the strong profit performance of Townsquare Interactive, which delivered Segment Profit growth of +21% year-over-year in the third quarter (+$1.1 million) and +19% year-over-year in the September year-to-date period (+$3.0 million). Despite numerous headwinds that we have encountered, we are proud that the execution of our Digital First Local Media strategy has allowed us to deliver excellent results for our clients, while also producing strong cash flow from operations due to the thoughtful and deliberate management of our expense base.”
Network radio sales and marketing pro Jeanne-Marie Condo-Bucknell joins Audacy’s Infinity Networks as senior revenue leader. Condo-Bucknell served with Skyview Networks for 25 years, leaving the company in April. Audacy chief revenue officer Bob Philips says, “Jeanne-Marie is a respected and accomplished leader in network radio, and we couldn’t be happier to have her join
the Infinity Networks team. Her exceptional reputation for delivering revenue growth, strategic vision, and innovative approach to developing new revenue paths makes her an invaluable addition as we scale Infinity’s sales strategy.” Condo-Bucknell says, “I am truly honored. This is a fantastic next step, doing what I love, centered on driving revenue with an exceptional team. Infinity Networks is making great strides as a network leader, and I look forward to making a significant impact. Driving revenue requires strategic plans with depth-based concepts, stellar industry relationships, fresh ideas, and new revenue paths, all of which Infinity is 100% focused on. We will leverage strategic audio partnerships, cross-generational audience engagement, and unwavering commitment to client service, driving impactful results.”
Audacy’s Infinity Networks announces a new content distribution partnership with CBS News Radio. This partnership significantly expands Infinity Networks’ affiliate reach, adding CBS News Radio’s 700 affiliate stations to the Infinity Networks ecosystem. CBS News Radio is owned and
operated by CBS Broadcasting Inc., a subsidiary of Paramount, a Skydance Corporation. Audacy chief revenue officer Bob Philips says, “This is a major step forward for Infinity Networks and for our partners across the industry. By bringing together a respected brand like CBS News Radio under the Infinity Networks umbrella, we’re creating a scalable platform that enhances the reach and impact of great local and national content for our advertising partners. This expansion underscores our commitment to helping broadcasters grow audiences, strengthen advertiser relationships and deliver exceptional listening experiences everywhere.”
NewsTalkSTL announces that effective October 27, Susie Moore will join “The Mike Ferguson Show,” taking over for Gabe Phifer, who exits to spend more time with his family. Moore, deputy managing editor at RedState, has been a regular guest and fill-in host on NewsTalk STL. Moore
comments, “It has been such a privilege to be part of the NewsTalkSTL team from the outset. I am thrilled to be joining ‘The Mike Ferguson in the Morning Show’ as co-host. I can’t wait to be part of the conversation with 
Mike and our NewsTalkSTL listeners every weekday morning.” Ferguson adds, “Susie is the perfect addition to the show. We’re fortunate to be able to add someone who does such great work in the conservative movement through RedState and knows our community here in St. Louis. Our audience knows Susie, likes her, and respects her. We’re going to miss Gabe, but we’re excited about what Susie brings to the show.” NewsTalk STL is head on three signals in the region: KNBS-FM, Bowling Green; KLJY-HD2, St. Louis; and translator K270BW, Bellefontaine, Missouri.
Saga Communications agrees to sell 22 of its tower sites to GTC Uno, LLC for approximately $10.7 million. Saga says this transaction will continue to allow the company to use the towers with no cash lease payment. Saga Communications president and CEO Chris Forgy says,
“Saga previously announced its plans to optimize our portfolio of assets, and this is a significant step in doing so. We are committed to evaluating every asset we own while still efficiently and effectively operating our businesses.” The company intends to use a portion of the proceeds from the sale to fund stock buybacks, which may include open market repurchases, public and private block trades or other forms of buybacks. The implementation of any stock buyback program remains at the full discretion of the company’s board of directors.
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer
Every talk host knows the move: play the clip. It might be a moment from late-night TV, a political ad, or a viral post that sets the table for the segment. It’s how commentary comes alive – listeners hear it, react to it, and stay tuned for your take.
That simple act is powered by a fragile piece of legal machinery known as the Fair Use Balancing Act. Without it, half of talk radio, podcasting, and online news/talk commentary wouldn’t exist. Fair Use allows creators to quote, parody, or critique copyrighted material without permission – but only when the new use transforms the old. It’s the backbone of what we now call “react” or “remix” culture.
Fair use isn’t a license; it’s a defense. When you rely on it, you admit you used someone else’s work and trust that a judge will see your purpose – criticism, news, education – as transformative. That’s a high-wire act few think about when the mic is hot.
The doctrine works on a sliding scale: courts weigh four factors – purpose, nature, amount, and market effect. In plain English, they ask, Did you change the meaning? Did you take too much? Did you cost the owner money? There are neither checklists nor guarantees.
That flexibility is what makes American media vibrant – and also what keeps lawyers busy. Each decision takes time, context, and money. The price of creative freedom is uncertainty.
The same logic now drives the debate over AI training and voice cloning. Machines don’t “comment” on your broadcast; they absorb it. And if courts treat that as transformative analysis instead of reproduction, the next generation of “hosts” may not need microphones at all.
For broadcasters, that’s the new frontier: your archives, tone, and phrasing are training data. Once ingested, they can be repurposed, remixed, and re-voiced without violating traditional copyright rules. The Fair Use Balancing Act may protect innovation – but it rarely protects the innovator.
Fair use was designed to keep culture evolving, not to leave creators behind. It balances a creator’s right to profit against society’s right to build upon shared work. But balance only works if both sides know the weight they’re carrying.
Every time you play the clip, remember you’re exercising one of the oldest and most essential freedoms in media. Just make sure the next voice that plays you is doing the same thing – for the right reasons, and under the same rules.
Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com
Remote News Service Adds Six Affiliates. Remote News Service adds new affiliates including Connoisseur Media’s Palm Springs stations, Midwest Communications’ WHBL-AM/FM, Sheboygan; Civic Media’s WAUK-AM, Milwaukee; Telemedia’s Fredericksburg, Virginia stations; Treese Media Group’s WEEU-AM, Reading, Pennsylvania; and Bold Gold Media’s Monticello, New York stations.
BFoA Begins Year-End Giving Campaign. The Broadcasters Foundation of America launches its annual Year-End Giving Campaign that seeks to raise donations from tax-deductible personal and company contributions. The Broadcasters Foundation is a 501c3 charity and the only charity devoted exclusively to helping broadcast colleagues who are in need of financial assistance due to life-altering illness or a disaster. BFoA president Tim McCarthy says, “Our grants offer a ‘hand-up’ to colleagues during trying times. Monthly and emergency grants are often the only financial resource for our colleagues in need, and the funding for those grants are dependent on donations from individuals and companies from within broadcasting. Our 100% Give with Confidence score from Charity Navigator ensures contributions go directly to those in our business who need it most.” Find out more about giving here.
WNYC Appoints Barba Accountability Editor. The New York City public media firm names Robert Barba an editor on the accountability team, overseeing state issues and politics. Previously, Barba spent seven years at The Wall Street Journal in various editor roles. Prior to that he covered banking and fintech for Bankrate and American Banker.
ESPN Names Cornetts “First Take” Host. ESPN announces that Shae Cornette is the new host of “First Take,” effective November 3. Cornette has been an anchor on SportsCenter and a mainstay across ESPN studio programming since joining ESPN in 2020. “First Take” executive producer and commentator Stephen A. Smith says, “Hosting ‘First Take’ is no easy assignment. It requires confidence, toughness, and real sports insight – and Shae brings all of that and more. I’ve seen her command the desk with poise and passion every time she’s hosted. She’s the real deal, and I’m thrilled to have her officially join the team.”
Mentoring and Inspiring Women in Radio, Inc. the National Association of Broadcasters Leadership Foundation announce that Eunice McNally is the 2026 mentee for the MIW NABLF
LAUNCH Program. McNally currently serves as broadcast operations manager for Townsquare Media in Texas. MIW board president Sheila Kirby says, “Eunice is exactly the kind of emerging leader LAUNCH was built to champion. Her hands-on operations experience at Townsquare and iHeart, paired with a learner’s mindset and obvious passion for the craft, signal real leadership potential. We’re excited to provide the mentorship, access, and support that will help her accelerate the next stage of her career.”
The Department of War is asking news organizations to sign an agreement to adhere to strict reporting procedures – including a ban on reporting on classified information – to have access to Pentagon officials and, in an unusual show of solidarity in these times, ABC News, CBS News,
CNN, FOX News Media, NBC News, and Newsmax are declining to sign the agreement. A joint statement from ABC News, CBS News, CNN, FOX News Media, and NBC News says, “Today, we join virtually every other news organization in declining to agree to the Pentagon’s new requirements, which would restrict journalists’ ability to keep the nation and the world informed of important national security issues. The policy is without precedent and threatens core journalistic protections. We will continue to cover the U.S. military as each of our organizations has done for many decades, upholding the principles of a free and independent press.” Newsmax adds, “We are working in conjunction with other media outlets to resolve the situation. We believe the requirements are unnecessary and onerous and hope that the Pentagon will review the matter further.”
The Los Angeles Daily News reports that as the nationwide reduction in force taking place at iHeartMedia is claiming evening talk host Mo’ Kelly, his producer Tawala Sharp, and station imaging director Clay Roe. Columnist Richard Wagoner writes that in initial reports, ratings had been cited as the cause for the changes but says he doesn’t believe that to be the case. “Rather,
it appears that allowing the former programmer to resign, firing half the news department, and pulling back on advertising and marketing didn’t work the ratings magic they originally had hoped for. In my opinion, KFI has seemed rudderless since Robin Bertolucci left the programming spot last November. The current programmer Brian Long, meanwhile, is also in charge of KLAC (570 AM) and KEIB (1150 AM), but with no time, a limited budget, and a decimated news department, the result is what it is. I don’t blame him at all. For his part, O’Kelly is keeping it positive, posting on Facebook, ‘All jobs end. It is not our lives or our health. Perspective is paramount. There is nothing to be sad about here. I’m genuinely excited for the future.’” Kelly is ranked #83 in the TALKERS 2025 Heavy Hundred. See the Daily News piece here.
After declining a proposal last month that would have required Penn State University to pay $17.6 million to transfer public media outlet WPSU-FM, State College, PA to Philadelphia’s public media firm WHYY, a new deal has been approved by the school’s trustees that will allow WPSU-FM to avoid shutting down at in June of next year. After last month’s failed transaction, Board of Trustees chairman
David Kleppinger says the school received a lot of public comments expressing concern about the loss of the station. As reported by Penn State, the new proposed transition includes commitments for WHYY to operate WPSU for at least three years after the transfer and to offer existing WPSU employees the opportunity to apply for comparable positions. Penn State also plans to transfer endowments and gifts designated for WPSU to WHYY. The story says, “Penn State will not be required to provide additional subsidy funds as previously negotiated. Rather, WHYY will first secure at least $8.36 million in outside financing. WHYY president and CEO Bill Marrazzo said that effort is already well underway and that PSU alumni are making contributions.”
Civic Media announces its news/talk outlet WAUK-AM – licensed to Jackson, Wisconsin adds FM translator W262CJ, Milwaukee at 100.3 FM to the station’s broadcast that enlarges its signal in the Milwaukee market. Civic Media adds that in conjunction with FM translator launch on
October 6, it debuted a new morning program it says is designed specifically for Milwaukee commuters. Civic Media says, “‘All News All Morning’ is hosted by veteran broadcaster Dan Hanni and features a format that syncs with the average commute time in Milwaukee. Every 20 minutes, listeners will hear local news, traffic, sports, and weather, ensuring they stay informed no matter when they tune in during their drive.” WAUK regional president and general manager Chris Moreau comments, “This is a no-frills approach to delivering what people look for in the morning. News and information that they can use to start the day without wading through padding, filler, fluff, and partisan opinion. And they can hear it all within the average commute time in Milwaukee.”
The Broadcasters Foundation of America announces that the next Media Mixer will take place at NAB headquarters in Washington DC on Thursday, November 6, from 4:30 pm to 7:00 pm and will be hosted by NAB president and CEO Curtis LeGeyt, with special guests Kelly O’Donnell
of NBC and Hubbard Radio president and general manager Joel Oxley. The Media Mixer series is designed to “celebrate the camaraderie of the broadcasting community and bring to light the charitable mission of the BFOA to provide a lifeline to colleagues in acute need from illness or disaster.” BFoA chair Scott Herman says, “We thank the NAB for providing this impressive event space at their headquarters, and we’re grateful to Curtis, Kelly, and Joel for their support in making this event a success for all attendees. Our Media Mixers bring together junior and senior level broadcast professionals and on-air celebrities, while raising the profile of our mission to help every broadcaster who qualifies for aid.” Registration for the event is required and you can do that here.
Audacy launches “UPSTATE RED,” a new conservative outlet that is broadcasting on three signals in the Greenville, South Carolina market. They are WYRD-AM at 1330, WORD-AM at 950 and WYRD-HD2 at 98.9 FM. Audacy also broadcasts conservative talk in the market on its sister station WYRD-FM “News/Talk 98.9 WORD.” Audacy Greenville-Spartanburg SVP and
market manager Steve Sinicropi says, “We are proud to launch UPSTATE RED and bring a new conservative voice to the Upstate region. ‘UPSTATE RED’ will be a premier destination for principled conversation, insightful news, and engaging talk with some of the biggest names in national talk radio, providing the most important news and information to the Upstate.” The programming lineup includes Premiere Networks’ Glenn Beck, Clay Travis & Buck Sexton, Sean Hannity, and Jesse Kelly, as well as Michael DelGiorno in mornings, Westwood One’s Rich Valdes in late nights and FOX News Radio’s Will Cain.
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
As a media consultant, my team has had the privilege of being engaged extensively by members of the C-Suite. Becoming a member of the C-Suite is a common goal. To get into any group, acceptance often depends on acting and appearing like established members. Here are some of the actions observed of business masters whom we consulted:
Arrive First
Let’s start with Walter Anderson, CEO PARADE magazine. PARADE was then owned by Newhouse and was the most-read publication in the English language with 30-million-plus readers. Walter Anderson was a rock star. For years he was an award-winning editor and proud of his publication. He was a gifted leader. Smart writers and graphic designers want to work for Anderson. He’s that guy! It was an honor to have lunch with him… always at the Four Seasons.
Lunch at 12:30 pm. I’d arrive at 12:25 pm – Anderson was well seated. Lunch at 12:30, I’d arrive at 12:15 pm and Anderson was well seated. I had to arrive at 11:30 am to “beat” him to the 12:30 pm table. When I finally arrived at 11:30, he was startled that I arrived first. Score! I shared this story with the manager of the Four Seasons, Julian Niccolini. Julian smiled and said, “The most powerful person always arrives first.”
Arriving first is control, preemptive and, yes, powerful. Arrive first in all actions. The first one in a room can rearrange the chairs and name plates. Arriving first for a meeting gives a person a moral upper hand!
Answer Emails Fast
Our clients have included a long list of CEOs, presidents, and CBOs. Who answers their emails first? The most powerful: Bob Pittman, CEO, iHeartMedia; Julie Talbott, president, Premiere Networks; Kelli Turner, CEO, Audacy; Bob McAllan, CEO, Press Broadcasting; Joe Clayton (deceased), CEO Sirius; Scott Greenstein, president, SiriusXM; Kraig Kitchin, CEO, Soundmind; Tim McCarthy, CEO, Broadcasters Foundation; Alan Shaw, CEO, Centennial Broadcasting; and Chris Oliviero, CBO, Audacy all answer their email super fast. (There are other contacts who answer fast, but this is the CEO/president list.) Most of the other CEOs and presidents who answer late or not at all are bankrupt.
Thank You First
Powerful people send thank you notes – fast. After an event, they send thank you to the host before going to bed. Powerful execs study when people in their industry get an award or promotion and then write notes of congratulations – and stamp it. No emails. Those real letters are saved – forever. Thank you, Cathy Black!
Know Thy Numbers
Powerful executives are never vague about numbers. Vagueness invites suspicion and erodes confidence. BUT, the powerful are not driven by the numbers. The numbers are not front and center in conversations.
RKO chairman Tom O’Neil hired my company to consult all of their radio stations. Tom was charming, in charge, and larger than life. RKO owned Frontier Airlines. Over lunch, he casually mentioned the passenger load on Frontier that day. He knew those numbers and the ratings for WOR midday. Pass the bread.
Once a year, PARADE and all Newhouse pubs presented their business plans to the Newhouse brothers directly. Participating in that meeting, I saw that the Newhouses expected the CEOs to know their numbers. The CEOs of their pubs presented the numbers. No CFOs, no accountants, and no business managers were allowed in the business plan meetings. CEO direct to owner.
C-Suite members show up first, answer emails fast, know their numbers cold and send thank you notes.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
By Todd Starnes
Talk Host / Station Owner
KWAM, Memphis
An elderly man came to my book signing this past weekend in Waterloo, Iowa. The old-timer told me he listens to my radio show every day on KXEL.
He said his beloved wife had recently passed away – and he “missed her something terrible.”
The gentleman then handed me my book and asked if I would autograph it. And he asked if it wouldn’t be too much trouble for me to write his wife’s name in the pages – which I did.
We chatted for a few more minutes and then I shook his hand, and he walked away. At that point, I noticed he opened the book and paused for a moment – staring at his wife’s name – and he pulled out a handkerchief and wiped away the tears.
This is why I love radio – the friendships that are formed over the airwaves. That voice on the radio who makes the lonely days a little less lonely.
Todd Starnes is the CEO of Starnes Media Group, owners of KWAM, Memphis and syndicators of his TALKERS Heavy Hundred daily national radio talk show. He can be reached via email at todd@starnesmediagroup.com.
Bold Gold Media Group is adding to its Upstate New York holdings with the acquisition of two signals that Townsquare Media has ceased operating. The signals – WDLA-FM and WDLA-AM,
licensed to Walton, New York – previously aired a country format and a news/talk format, respectively. Bold Gold Media Group president Vince Benedetto says, “We have a deep love and connection to the Catskill Mountains and Delaware County, and we are very much looking forward to bringing our programming to the wonderful community of Walton. For a long time, we have had the privilege serving the neighboring town of Hancock, and very much look forward to extending our local programming to include even more of the residents of Delaware County.”
Salem Media Group announces two promotions. First, Linnae Young is promoted to chief revenue officer. The company says the 27-year veteran of Salem has held numerous leadership roles, including leading the sales team with Salem Media Reps, as vice president for its West Region radio markets, and most recently served as EVP of revenue development and West
Markets broadcast operations. Salem CEO David Santrella says, “Linnae is a proven builder of teams and revenue streams. For nearly three decades she has delivered results across every part of Salem’s business, and she has the rare ability to connect vision with execution. As we move into a ‘One World’ selling environment, Linnae is exactly the leader we need to unlock new opportunities across all of our platforms and deepen our service to advertisers. Her leadership will be central to accelerating Salem’s growth.” Also, Jamie Cohen is promoted to chief digital officer, a newly created role designed to unify and oversee all digital operations across Salem Media. Cohen was most recently SVP of broadcast digital. Santrella says, “Jamie has been one of the key architects of Salem’s digital transformation. In just seven years, he took a $6 million business and scaled it to over $40 million—proof of both his vision and his execution. This new role gives him the mandate to break down silos and unify all of Salem’s digital assets under one strategy. With Jamie at the helm, Salem is positioned not just to compete in the digital marketplace, but to lead as a fully integrated media company.”
Audacy announces a new strategic partnership with MOGL, an athlete influencer technology platform, that will allow it to integrate NIL sponsorships into its sports audio portfolio. Audacy says the collaboration is designed to “give brands streamlined access to college athlete
influencers while enhancing Audacy’s cross-platform marketing capabilities.” Audacy says MOGL’s AI-powered matching system allows brands to quickly connect with athletes whose profiles align with campaign goals. Audacy chief revenue officer Bob Philips says, “Sports is where Audacy wins and sports media is evolving beyond traditional boundaries. This partnership with MOGL is a testament to our commitment to innovation, providing a powerful content-driven approach that benefits athletes, schools, and our advertising partners. Together, we’ll empower our clients to deliver authentic, high-impact campaigns that resonate with today’s fans and drive measurable brand outcomes.”
iHeartMedia and Hello Divorce – a comprehensive online divorce platform built for the mass market – announce a partnership. According to a press release, Hello Divorce combines technology and expert guidance to radically simplify the legal, financial, and emotional
complexities of divorce – helping people navigate every stage of the process faster, more affordably, and with far less conflict. Hello Divorce says its service “goes far beyond digitizing forms and redesigns the entire divorce experience with proprietary technology and AI to eliminate costly errors, reduce delays, and remove the bottlenecks that wreak havoc on divorce timelines.” iHeartMedia president of corporate development and ventures Joe Robinson says, “Hello Divorce offers a powerful solution for one of life’s most challenging transitions. This partnership gives them a unique opportunity to connect with people nationwide through our platforms, delivering resources and guidance that can truly make a difference.”
This week’s Cumulus Media | Westwood One Audio Active Group blog reports on data from Nielsen’s national audience service called “Nielsen Nationwide,” in which it released the Spring 2025 (April-May-June) Nationwide study of total listening in the United States. Nielsen Nationwide aggregates listening from all counties including all Portable People Meter markets and all diary markets and the Spring study concludes
that listening has grown across all demographics and time periods versus the Fall 2024 Nationwide report. Some key takeaways are: 1) Among persons 25-54, total U.S. AM/FM radio AQH has grown +6%, powered by a +19% increase in the Portable People Meter markets; 2) Weekends and nights have the greatest growth compared to Fall 2024; 3) Versus Fall 2024, Spring 2025 total U.S. audience growth is greater among men versus women and has increased in older demographics; and 4) Total U.S. Spring 2025 audience growth is up significantly among college graduates and upscale $75K+ income Americans. The blog post notes that the PPM audience growth is due to Nielsen’s three-minute qualifier modernization, which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen began crediting tuning occasions that are three minutes or greater. See the full blog post here.
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Amazon learned that there are high volume sales for specific categories of products. High demand equals high value to the seller. Items such as diapers, printer ink, staplers, batteries, etc. Being brilliant, Amazon created “Amazon Basics.” Same products, white labeled. Amazon doesn’t manufacture batteries; they just slap their logos on what America needs most. That’s why Mr. Bezos has a bigger boat than you.
Radio listeners have high demand for basic elements. The demand for these ingredients is often based on need rather than preference. Needed ingredients delivered by radio represent high value to the radio industry:
– Weather reports
– Traffic reports
– Is everything ok? News reports
– News bulletins
– Local news
– Closings
The first sign of trouble was when radio stations chose to promote a cable channel by presenting “Weather Channel Weather.” Tip: research shows the most respected source of weather is the National Weather Service and a station can pull that for free, any time. No disrespect to the Weather Channel but, can’t radio do weather? Giving away that position to TV is foolish.
Weather is even more important than one might think. Yes, a listener can get it from multiple online sources, but the listener is listening to the radio. The listener needs the weather NOW, live, local. Failing to do weather forces the listener to leave you. (That’s why, on the local and national “Sterling” show, we have meteorologist, Dr. Dave Eiser and Brad Your Grandma’s weatherman presenting the weather through the program.)
Do a Google trend search. Compare WEATHER, SEX, JESUS, TRUMP. Weather will win.
TRAFFIC. An argument I lost was with a 50kw station that had the traffic image because they had a traffic copter. To save $200,000 they were going to take it down. I said, “Fire me but don’t take down the copter.” They took it down. The reason to do traffic is not 100% to give traffic reports, it is – more importantly – to prove that the station is live, and to prove the station sees everything. Breaking news will compel listeners to check with the station that can report it from the air, live!
There is no reason to stop doing traffic and weather because an all-news station is doing it. Those are essential must-have elements for all listeners regardless of format. If we want to own the dashboard, it is best to present top-of-mind information to drivers. Live!
FOX News seems to present a “Bulletin” every few minutes… FOX NEWS ALERT. A radio station doesn’t have to follow the AP Style Guide to define “bulletin.” You can air a bulletin or an alert whenever you want. Urgent, compelling, turn up the radio. Pulling the listener in with sounders, big intros, all that stuff claims your position as the source of better-know-it information.
WHAT HAS HAPPENED. By stripping a station of the costs of bulletins, weather, traffic, and local news we have made radio less valuable. Those “costs” were/are investments in content valued by listeners. Too many stations have trashed essential ingredients for the sake of a false economy. Radio revenues go down each quarter as stations cut costs each quarter.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
In an opinion piece for TALKERS, radio pro Erik Cudd writes, “In such a time as this, because radio is the medium I know best and love most, I write this appeal to those influential in news/talk. My hope is that you will step forward once again as the architects and innovators you have always been and raise a rallying cry for this unique moment. The freedoms and ambitions that make the format so vital also create challenges. By design, it invites sharp opinions, spirited disagreement, and cultural edge. Those qualities are its strengths. But in our current climate, they also carry the risk of drifting into tribalism and rhetoric that can spill over into something more dangerous. This is not an implication that I believe news/talk is responsible for the death of Charlie Kirk. I would like to be crystal clear. What I am saying is that a perfect storm has been gathering for many years, and no one can deny the polarized, charged landscape we now inhabit. And that storm is not radio’s sole responsibility.” Read Erik Cudd’s entire piece here.
By Erik Cudd
From my teenage years to today, radio has been the career of my adult life. When I first began listening in my teens, I was drawn less to the music and more to the conversation. I tuned into stations not for my favorite songs, but because I enjoyed hearing people talk, debate, and share ideas. Over my lifetime, I have seen many changes in the medium. The news/talk format, in particular, has always fascinated me for its mix of news, commentary, and immediacy.
In such a time as this, because radio is the medium I know best and love most, I write this appeal to those influential in news/talk. My hope is that you will step forward once again as the architects and innovators you have always been, and raise a rallying cry for this unique moment. The freedoms and ambitions that make the format so vital also create challenges. By design, it invites sharp opinions, spirited disagreement, and cultural edge. Those qualities are its strengths. But in our current climate, they also carry the risk of drifting into tribalism and rhetoric that can spill over into something more dangerous.
This is not an implication that I believe news/talk is responsible for the death of Charlie Kirk. I would like to be crystal clear. What I am saying is that a perfect storm has been gathering for many years, and no one can deny the polarized, charged landscape we now inhabit. And that storm is not radio’s sole responsibility. Television, social media, and digital platforms have found their profit margins in spaces that thrive on provocation. Cable news leans on conflict. Social media algorithms reward outrage. Digital outlets chase clicks and controversy. Radio is part of this broader ecosystem, not apart from it. And while no single medium created our current atmosphere, each has a role to play in reflecting on its impact and considering how best to move forward.
This is not about drawing a simple line between “toxic” and “non-toxic” content. Such judgments are rarely clear, and program directors deserve the benefit of the doubt. Yet it may be worth asking whether radio, like all media, could benefit from a renewed look at how editorial choices can help keep conversations as civil and constructive as possible. Debate and controversy will always be part of the medium, but escalation does not need to be the only outcome.
The September 10 tragedy underscored this in more ways than one. Beyond the event itself, the aftermath played out across digital spaces, where ordinary citizens made comments that, while protected speech, resulted in lost jobs, reputational damage, and news coverage. The lesson is not that speech should be curtailed, but that our civic discourse is increasingly fragile. And because radio is one of the most intimate and influential media, its choices ripple outward into that discourse in profound ways.
Audiences are noticing. As someone in my early 50s, squarely within talk radio’s target demographic, I should be a loyal listener. Yet I find myself tuning in less often, not from a lack of loyalty, but because I long to hear more voices who can thoughtfully engage both sides of an issue, giving each perspective a fair hearing and treating every listener as though their view matters. That is why I believe there may be room to pull back a bit, to allow for more variety, nuance, and genuine curiosity in how issues are approached.
Serious does not mean boring. Civility does not mean dull. Across platforms, authenticity and curiosity consistently earn audiences. Podcasts like SmartLess and Armchair Expert succeed not by stoking outrage but by elevating storytelling and connection. Public affairs series such as Frontline and American Experience continue to attract loyal audiences through rigorous, measured reporting. Nonfiction authors like Malcolm Gladwell and Brené Brown demonstrate that thoughtful exploration can reach mass audiences. These examples are proof that depth and balance can succeed when executed with energy and creativity.
Radio is uniquely positioned to do the same. The path forward is not retreat from controversy but innovation. Maybe it begins by encouraging new hosts who bring curiosity, empathy, and an equal openness to both sides of an issue, alongside conviction. It could include piloting alternative formats in off-peak slots where experimentation can thrive. It will require recalibrating success metrics to value loyalty, digital engagement, and cross-platform trust, not just short-term spikes. And it may also mean weaving national voices together with local conversations so that stations strengthen both their reach and their roots.
I do not write this from a high perch. I write as a member of the audience who also walked the halls of the station and still believes in the power of the medium. My words are not meant as accusation but as an open hand in friendship. What I am asking is simple: perhaps it is time for a more purposeful, deliberate engagement of conversation in the conference room. To sit together and ask if everything that airs is doing what it should. To take a long, hard look at whether anything might need to be discussed, reconsidered, or rebalanced in light of what we have all just witnessed.
Radio, because of its intimacy and reach, is uniquely positioned to lead by example. By being more proactive in its own yard, radio could encourage the same self-reflection across media, and even among the public itself. That is not retreat. That is leadership.
Radio still matters. Its intimacy can at times divide, but it can also renew. The question is not whether talk radio will remain bold, it always will, but whether it can channel that boldness in a way that builds the public square rather than fractures it.
The opportunity is here: to prove that freedom and responsibility can coexist, and that doing so is good for the culture, and good for the business.
Erik Cudd has worked in radio and media since 1991. He can be emailed at erik@cudd.us.