Salem Media Group to Sell Greenville-Spartanburg Signals
Salem Media Group announces it is entering into an agreement to transfer the ownership of Greenville-Spartanburg, South Carolina stations news/talk WGTK-FM, classic hits duo WRTH-FM and WLTE-FM to
Educational Media Foundation for $6,775,000. Salem Media CEO David Santrella states, “We have enjoyed our years in the Greenville-Spartanburg market but have made the strategic decision to divest our interests there. As we do, we are grateful to be able to place these signals in the hands of Educational Media Foundation who share a like-minded mission with Salem through their music programming. We are also thankful to our Greenville-Spartanburg staff for their many years of service.”
multiple Tennessee Association of Broadcasters awards as well as a regional Edward R. Murrow Award. Starnes Media Group CEO Dalton Glasscock says, “For Ben Deeter this is a job and passion, not a side hustle. Ben is the only local conservative morning show host in Memphis bringing you the news every day. Ben Deeter is giving you the news to keep your families safe, holding our leaders accountable, and bringing humor and good stories to match. KWAM, with Ben Deeter, leading the charge is the only place to go for news you can count on.”
have embraced YouTube as the number one podcast platform, especially with podcast discovery. Cumulus Media EVP, marketing and president, 
WABC Radio brought together broadcasting legends, entertainers, civic leaders and political figures Friday night at Cipriani 42nd Street for its 9/11 & Freedom 250 Gala, commemorating 25 years since the September 11 attacks while also recognizing America’s 250th anniversary.
Vikings. The host of the program will be WSCR-FM, Chicago personality David Haugh and will feature a panel of NFL experts including former Bears coach Dave Wannstedt, former Packers kicker Mason Crosby, former Lions (and Packers) offensive lineman T.J. Lang and former Vikings linebacker Chad Greenway. It will aur Sunday mornings on WSCR-FM; WXYT-FM, Detroit; WSSP-FM, Milwaukee; and WCCO-AM, Minneapolis. In addition to the Sunday morning broadcasts, video episodes will drop early on YouTube every Friday evening. Audacy sports format VP Mitch Rosen says, “The NFC North features some of the most passionate fanbases and intense rivalries in all of football. By combining David Haugh’s signature hosting with the firsthand perspective of four iconic division figures, ‘Inside the North’ delivers unmatched context and insider access to these markets every single week.”
platforms, AM/FM radio, including over-the-air and radio streams, accounts for 70% of the time spent with ad-supported audio sources in the car. Edison says, “Podcasts rank a distant second, accounting for 11% of ad-supported in-car audio time. Streaming music accounts for a significant amount of in-car audio time, but most of that listening is ad-free. When we filter consumption by ad-supported platforms, streaming music comes in third at 10%. Music and music videos on YouTube close out the fourth slice of the pie at 7%. Note that Share of Ear captures listening by everyone in the car, not just the driver.”
When in doubt, I recall smart quotes from people in our business who are successful, well paid, kind, and future oriented. I have always focused on what’s next rather than what’s been. These observations drive good results:
moments of silence honoring those killed on September 11, 2001, and the 1993 World Trade Center bombing, as well as those who have died from 9/11-related health effects. WINS reporters will be stationed throughout the region, including at the 9/11 Memorial & Museum, Atlantic Beach, Yankee Stadium and Citi Field ceremonies, and the Cantor Fitzgerald Relief Fund, providing live reports and updates throughout the morning. Audacy adds, “With the 25th anniversary marking a significant milestone in the city and nation’s remembrance of 9/11, 1010 WINS will offer extensive on-air reporting, interviews and eyewitness coverage from across New York.”
registered cruise passengers, business owners will pitch their ventures live to a panel of judges for a shot at life-changing promotional prizes. Urban One CEO & president Alfred C. Liggins III says, “My mother, Cathy Hughes, started Urban One as a small business, so supporting entrepreneurs and founders is in our foundational DNA. By partnering with the National Urban League on ONE Voyage Experience, we are doubling down on our steadfast, lifelong commitment to small businesses, Black entrepreneurship, and unstoppable economic empowerment.”
KSDR-AM, KSDR-FM, KWAT-AM, in Watertown, South Dakota and KKSD-FM, Milbank, South Dakota to Riverfront Broadcasting. Riverfront – a South Dakota-based company headed by Doyle and Carolyn Becker – paid $350,000 for the six signals. Riverfront Broadcasting specializes in localized radio broadcasting and digital media.
the Class C2 50,000-watt signal. Zoellner Media Group says, “The realignment places each brand on a signal footprint that more closely matches the audience it serves while creating additional opportunities for advertisers throughout the Tulsa market and surrounding communities.” Zoellner president and general manager Steve Hunter adds, “This is a very positive move for our listeners and our advertising partners. The new frequency positions give both stations an opportunity to reach more of the audiences they are built to serve, while also giving our advertisers increased reach and stronger opportunities to connect with consumers across the market.”
About those commercials… which pay for you. When a prospective client says, “We tried radio. It didn’t work,” I ask to hear the commercial. Within seconds I can tell why.
The most important sentence in Sharon Gai’s How to Do More With Less: Future-Proofing Yourself in an AI Economy (Wiley) isn’t about technology at all. It’s about leverage. She writes that the goal is to stop being “the busy bee” and instead become “the beekeeper… someone that controls the ‘bees’ to get what you want.” That’s the wakeup call radio needs right now.
Media’s longstanding commitment to operating its broadcast radio stations in a manner that serves the public interest, advances localism, supports public safety and responds to the needs and interests of the communities it is privileged to serve.” Additionally, Berner addressed the company’s newsrooms and wrote: “Preserving our coverage of newsworthy events, and their impact on our local communities, is exceedingly important to Cumulus Media. The stronger financial foundation that our financial reorganization will afford us is intended to preserve and strengthen, not diminish, our ability to serve local audiences. Consistent with that objective, we commit to maintaining our existing newsroom staffing levels for a minimum of two years following approval of the requested applications.”
growth include: SiriusXM’s “Megyn Kelly Show” – up 115% among weekly U.S. consumers 13+; Cumulus Podcast Network’s “Shawn Ryan Show” up 107%; “The Tucker Carlson Show” – up +13%; Premiere Networks’ “Glenn Beck Program – up 11%; and Premiere’s “Sean Hannity Show” – up +5%. Edison says its data indicates Cumulus Podcast Networks’ “Dan Bongino Show” lost the most audience – down 62% – but notes that Bongino’s leave from the business to serve as Deputy Director of the FBI is likely a factor. Elsewhere, podcasts shedding audience include The Daily Wire’s “Ben Shapiro Show” – down 19%; and Cumulus Podcast Network’s “Mark Levin Show” – down 16%. 
censorship and control against Disney’s ABC stations, using the threat of broadcast license revocations to punish a company for speech this administration doesn’t like. I have long called on companies to push back against this kind of government intimidation, and I’m glad Disney has shown courage and stepped up. This should be a welcome sign for every broadcaster who has felt the weight of this overreaching government pressure in silence.
broadcasters Jim Dunaway, Ryan Brown and Lance Taylor and will officially join “Sport & State” on August 24. “The Next Round” president and general manager Bo O’Neal states, “‘The Next Round’ has proven that a great live sports show doesn’t have to be confined by a radio signal or a geographic market. What Jim, Ryan and Lance have built is pretty remarkable. They’ve created independent, personality-driven sports content with an audience that reaches well beyond Alabama. What Clay is building with Sport & State aligns perfectly with who we are and feels like the natural next step for us. We’re not changing what The Next Round is. We’re giving it a much bigger stage. It’s an incredible opportunity for the guys, our team, our advertising partners and everyone who has played a part in making ‘The Next Round’ successful.”
ABC warned that the FCC’s scrutiny of “The View” could reach talk radio. Now the eight ABC-owned television station licensees have taken the agency to court. But the immediate lawsuit is not asking a judge to decide whether “The View” qualifies as news.
Reach is the primary media driver of growth. Always aim to get more customers from all segments of the market. It’s the main way brands grow; 2) AM/FM radio is America’s number one mass reach media among persons 25-54 and, surprisingly, among 18-34s; 3) AM/FM radio generates significant incremental reach to social media platforms and YouTube; 4) Digital audio only reaches a third of Americans daily. Adding AM/FM radio causes reach to soar to 72% of the U.S.; and 5) AM/FM radio makes your TV better. The younger the demo, the greater the incremental reach. The addition of AM/FM radio lifts TV reach by +32% among 25-54s and +65% among 18-34s.