January 2023 PPM Ratings Takeaways – Part Three
January 2023 PPM Data – Information for the January 2023 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Nielsen Audio’s January 2023 sweep covered January 5 – February 1.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are “Holiday” 2022 – January 2023 (6+).
PORTLAND
News/Talk: Alpha Media’s KXL “FM 101 News” 6.0 – 6.6, +.6, fifth to fourth
iHeartMedia-owned KEX “News Radio 1190” 2.2 – 3.0, +.8, #16 to #10
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.7 – 7.9, +1.2, repeats in third-place and KOPB’s internet stream 1.4 – 1.7, +.3, continues at #20
Number One 6+: iHeartMedia adult contemporary KKCW, third month in a row, 16.7 – 9.2, -7.5
Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A KINK (+1.9)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKCW (-7.5)
CHARLOTTE
News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 3.7 – 4.3, +.6, tenth to eighth
News: None in the top twenty
Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.8 – 3.1, +.3, #13 to #14
Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.3, -.2, flat at #12
South Carolina Educational Television Commission-owned WNSC .3 – .6, +.3 steady at #19
Number One 6+: Beasley Media Group urban AC WBAV, first month, 7.4 – 8.3, +.9
Largest 6+ “Holiday” 2022 – January 2023 Increase: urban AC WBAV and urban-rhythmic oldies WOSF (+.9)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WKQC (-4.4)
SAN ANTONIO
News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 2.6 – 3.5, +.9, #13 to #9
Alpha Media-owned KTSA “Stay Connected” 2.5 – 3.2, +.7, #14 to #13
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Texas Public Radio’s KSTX 1.7 – 2.2, +.5, #19 to #16
Number One 6+: Cox Media Group classic hits-oldies KONO-FM, first month, 8.1 – 7.2, -.9
Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR KXXM (+1.8)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KQXT (-8.5)
SACRAMENTO
News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.8 – 10.9, +2.1, second to first and cluster-mate KSTE-AM “Talk 650” 3.2 – 3.8, +.6, repeats in eighth-place
News: None in the top twenty
Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.5 – 1.6, +.1, #19 to #17
Public Radio News/Talk: Capital Public Radio-owned KXJZ 2.9 – 3.9, +1.0, #12 to #7
Number One 6+: news/talk KFBK-AM & KFBK-FM, first month, 8.8 – 10.9, +2.1
Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk KFBK-AM & KFBK-FM (+2.1)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KYMX (-7.7)
PITTSBURGH
News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 2.8 – 3.5, +.7, #13 to #12 and KDKA-AM’s internet stream .7 – 1.1, +.4, repeats at #19
News: None in the top twenty
Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.4 – 6.2, +.8, fifth to fourth and KDKA-FM’s internet stream .5 – .6, +.1, #21 to #20
Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.1 – 4.5, +1.4, #11 to #8
Number One 6+: iHeartMedia classic hits-oldies WWSW, second month in a row, 13.3 – 9.9, -3.4
Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WRRK (+2.2)*
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WSHH (-4.5)
*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets
SALT LAKE CITY
News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.4 – 5.9, +1.5, sixth to third
Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.6 – 5.5, +.9, repeats in fifth-place
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Utah’s KUER 2.1 – 3.1, +1.0, #17 to #14
Number One 6+: Bonneville adult contemporary KSFI, third straight month, 20.0 – 9.9, -10.1
Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative KXRK (+1.8)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KSFI (-10.1)**
**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets
LAS VEGAS
News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 2.3 – 3.0, +.7, #16 to #13
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Nevada Public Radio’s KNPR 1.4 – 1.7, +.3, #22 to #20
Number One 6+: iHeartMedia adult contemporary KSNE, fourth successive month, 14.1 – 7.8, -6.3
Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KYLI (+1.3)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KSNE (-6.3)
ORLANDO
News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.1 – 6.1, +1.0, seventh to fifth
Cox Media Group-owned WDBO “Orlando’s News Talk” 4.6 – 4.7, +.1, repeats in eighth-place
News: None in the top twenty
Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) .9 – 1.2, +.3, #20 to #18
Public Radio News/Talk: Community Connections-owned WMFE 1.6 – 2.4, +.8, #17 to #16
Number One 6+: iHeartMedia adult contemporary WMGF, fourth consecutive month, 13.1 – 8.2, -4.9
Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative WQMP (+1.8)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMGF (-4.9)
CINCINNATI
News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.7 – 12.3, +1.6, #1 and cluster-mate WKRC “55 KRC The Talk Station” 2.8 – 3.8, +1.0, #13 to #9
News: None in the top twenty
Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 2.6 – 3.1, +.5, #14 to #11
Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.0 – 4.8, -.2, sixth to fifth
Number One 6+: news/talk WLW, 12th consecutive month, 10.7 – 12.3, +1.6
Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WLW (+1.6)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRRM (-4.6)
CLEVELAND
News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.6 – 5.0, +.4, eighth to tenth
News: None in the top twenty
Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.0 – 5.5, -.5, sixth to eighth and WKRK’s internet stream 1.2 – 1.6, +.4, #16 to #15
Public Radio News/Talk: Kent State University-owned WKSU flat at 4.2, repeats at #11
Number One 6+: iHeartMedia classic hits-oldies WMJI, third month in a row, 14.1 – 11.1, -3.0
Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WENZ (+2.1)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WDOK (-3.7)
KANSAS CITY
News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.2 – 3.6, +.4, remains at #11 and cluster-mate KMBZ-AM “Talk 980 AM” flat at 1.4, locked at #20
News: None in the top twenty
Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.5 – 3.2, +.7, #15 to #13
Public Radio News/Talk: University of Missouri-owned KCUR 4.4 – 4.1, -.3, sixth to seventh
Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, flat at 7.9
Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary KPRS (+1.2)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KCKC (-4.4)
COLUMBUS
News/Talk: iHeartMedia-owned WTVN “News Radio 610” 5.3 – 7.0, +1.7, eighth to fourth
News: None in the top twenty
Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.0 – 8.7, +.7, anchored in the runner-up slot
Public Radio News/Talk: Ohio State University’s WOSU 5.9 – 7.2, +1.3, seventh to third
Number One 6+: iHeartMedia country WCOL, third straight month, 9.2 – 9.5, +.3
Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WTVN (+1.7)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult hits WODC (-3.0)
Up next: January 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Email Mike Kinosian at Mike.Kinosian@gmail.com.
full year of 2021. For the full year of 2022, Cumulus’ broadcast radio revenue was basically flat (-0.1%) at $709.6 million and its digital revenue was $142.3 million, an increase of 12.2%. Breaking down the broadcast radio segment, spot revenue was $479.8 million – up 4.9% over 2021 – but network revenue was off 9% for the year at $229.7 million. Cumulus president and CEO Mary G. Berner says, “Despite considerable economic turbulence, we delivered fourth quarter financial performance in the upper half of our guidance range, continuing a multi-year period of significant accomplishments. Operating through a series of difficult macroeconomic environments, including the pandemic, we successfully executed a strategic plan under which we developed and drove new areas of growth, right sized the balance sheet, improved the company’s operating leverage and returned capital to shareholders. As a result, we have delivered consistent revenue growth, built several digital businesses to a $150+ million revenue run-rate, reduced our net leverage to its lowest level in more than a decade, and boosted our liquidity to give ourselves optionality regarding capital allocation.” Looking ahead to 2023, we continue to face substantial economic headwinds. However, our battle-tested skill in performing during challenging times, as well as our very strong financial position, gives us substantial confidence in our ability to not only weather this depressed ad environment but take full advantage of opportunities that may arise over the coming quarters.”
Miracle Mile. Mike Simpson, host of “LA’s Morning News” on KNX, and Charles Feldman, host of “KNX In Depth” and “LA’s Afternoon News” served as moderators. Audacy Southern California regional president Jeff Federman says, “There is no issue of more universal importance to our communities. It was important that we use our platform at KNX News to ensure parents and teens know they’re not alone in adjusting to a new reality.” Panelists included students Montserrat Hidalgo, Sarah Mian, and Alex Bielanski who discussed their first-hand experiences of how the pandemic shutdowns affected their education, social development, and mental health. Other panelists were Long Beach Unified School District superintendent Jill Baker, UCLA director of undergraduate admissions Gary Clark, Los Angeles Trade Tech College dean Chito Cajayon, and Stanford University professor Sean Reardon.
serving a suspension for his racially insensitive comments made on last Friday’s program. As TALKERS reported on Tuesday (2/21), Massarotti – who co-hosts the show with Mike Felger – on Monday (2/20) apologized for his comments.
Among Black monthly podcast listeners, 55% are women, but among Black weekly podcast listeners 52% are men; 2) Many Black monthly podcast listeners have begun listening to podcasts recently: 48% have been listening to podcasts less than a year; 27% have been listening less than six months; 3) 34% of Black monthly podcast listeners have stopped listening to a podcast they used to listen to regularly, but creators can address some of the reasons why: 24% of those who stopped listening said it was because the show stopped producing new episodes, 20% said they forgot about the show between seasons, 12% said the host offended them; and 4) Black weekly podcast listeners are more likely to engage with podcast advertisers than the overall U.S. weekly podcast listener: After hearing an ad on a podcast they regularly listen to, 61% of Black weekly podcast listeners (compared with 49% of U.S. weekly podcast listeners) recommended a product to a friend or family member; 68% of Black weekly podcast listeners (compared with 63% of U.S. weekly podcast listeners) gathered more information about a company or product; 52% of Black weekly podcast listeners (compared with 44% of U.S. weekly podcast listeners) purchased a product or service.
January 2023 PPM Data – Information for the January 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.
holding the GM position in 2022. This is basically flat from last year but has shown consistent growth from 2004, when the percentage of female general managers was only 14.9%. MIW calls the sales manager position “the best management opportunity for women in radio.” Last year, 33.45% of stations had a woman sales manager (basically flat from 33.59% in 2021). The greatest challenge for women in radio management continues to be in the area of program directors/brand managers, according to MIW. Women currently program 11.72% of stations, versus 12.09% in 2021. MIW board president Ruth Presslaff comments, “Historically we have celebrated modest to very modest gains. But this year we’re calling out to industry leaders to recognize the leadership, creativity and dedication of women broadcasters, particularly programmers, and put them to work improving your content, your culture and your cash flow.” MIW points out that a study
agreement to eliminate the burden and expense of further litigation.” It also says, “The plaintiffs believe that all claims ‘have merit,’ but they decided to settle due to ‘the inherent risks, difficulties and delays in complex ERISA litigation such as this.’” The settlement requires court approval. The Pensions & Investments report says, “The plaintiffs sued in December 2022, alleging that the defendants ‘did not try to reduce the plan’s expenses or exercise appropriate judgment to scrutinize each investment option that was offered in the plan to ensure it was prudent.’…The Cumulus Media 401(k) Plan, Atlanta, had $260 million in assets as of Dec. 31, 2021, according to the company’s most recent Form 5500 filing.”
“Operating loss, net loss and net loss per diluted share for the three months ended December 31, 2022 include $44.2 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights. Operating loss, net loss and net loss per diluted share for the 12 months ended December 31, 2022 include $54.7 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights.” Beasley CEO Caroline Beasley comments, “Beasley’s 2022 fourth quarter and full-year financial results reflect the ongoing success of our digital transformation and revenue diversification strategies, which drove year-over-year increases in revenue and SOI for both the three- and 12-month periods. Throughout the year, Beasley largely offset ongoing challenges related to the economy and softness in the national spot market, as we generated healthy growth across all of our digital, local audio, political and other revenue sources, as reflected by the 6.2% increase in full year net revenues to $256 million. This top-line growth was
the primary factor contributing to a 2.8% year-over-year increase in full year SOI to $43.1 million. While economic uncertainty remains, Beasley initiated several actions throughout the year that we believe will strengthen the long-term position of our business. First, our digital strategy continues to deliver strong results with fourth quarter digital revenue growth of 13.2% year-over-year, representing nearly 17% of total fourth quarter revenue. Digital revenue has consistently outpaced national spot advertising revenue over the past several quarters due to a combination of organic growth and contributions from the second quarter acquisition of our white label digital agency business, Guarantee Digital. With accelerating demand from consumers and advertisers for our local content and multi-platform marketing solutions, we are solidly on the path for this revenue source to reach 20% of total revenue. Second, we remain focused on monetizing our premium audio and digital content through new local business development, revenue diversification and maximizing political revenue opportunities. As a result, in the fourth quarter, we delivered $5.1 million in net political revenue, with stronger than expected gains in Las Vegas, Philadelphia, and Detroit, as well as year-over-year total revenue increases across nearly all of our markets and in our esports business. Our radio brands remain dominant in Nielsen Audio ratings, where Beasley currently has the highest average cluster share when compared to the major radio broadcasters in PPM. Finally, we implemented a cost reduction program in the second half of 2022, with the majority of cost cuts occurring in October.”
podcasts making the ranker of the top 100 podcasts include Cumulus Podcast Network’s “The Ben Shapiro Show” steady at #6, Cumulus Podcast Network’s “The Dan Bongino Show” up one spot to #8, Salem Podcast Network’s The Charlie Kirk Show up two spots to #15, and Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” up seven spots to #16.
from digital sales in 2023 and more local ad revenue coming from video streaming than audio streaming spots.” RAB president and CEO Erica Farber comments, “Digital continues to be the catalyst for growth in today’s environment. A solid foundation in digital is a key driver for today’s successful marketing professional. As technology evolves, revenue and sales gains can only be obtained via digital services and training know-how. RAB continues to provide the training, tools and services needed to realize these gains.” The annual report shows that digital sales in 2022 comprised 19% of total ad revenue, representing between $85,064 for the average small-market station and $1.2 million for a station in a large market. Some market clusters were making tens of millions of dollars from digital ad sales. The full report – an analysis of online ad revenue from 3,753 radio stations, as well as survey responses from 851 local radio buyers and 169 radio managers – is available to RAB members.
rated program in February 2015. The ‘Zolak & Bertrand’ show, along with Rob ‘Hardy’ Poole, have consistently maintained their #1 midday ranking in the market.” Bertrand comments, “I’m thrilled to be continuing at ‘98.5 The Sports Hub.’ I take great pride in having been a part of the station since its inception. I’m fortunate to have great teammates on ‘Zolak & Bertrand’ and as a group, we are incredibly thankful for our loyal listeners. It is their support and engagement that makes this job fun every single day.” Program director Rick Radzik states, “We are very pleased to have Marc continue on with ‘the Sports Hub’ for the coming years. Marc, Zo & Hardy have been entertaining Boston sports fans since 2015. To have that relationship continue for the coming years is a win for everyone.”
increase of 348,000 for the year, aided by a growing base of streaming-only subscribers. Net income for Q4 of 2022 was $365 million, up from the $318 million posted in Q4 of 2021. For the year, net income was $1.2 billion, down from the $1.3 billion reported in 2021. CEO Jennifer Witz says, “2022 was a strong year for SiriusXM, as we continued to focus on bringing consumers the best in audio entertainment both in-car and on the go, reaching record high revenue and record low churn. Our strong operating and financial performance in 2022 are a testament to our resilient business model and growing contribution from streaming, which helped us deliver 348,000 net new self-pay subscribers. In 2023, we expect SiriusXM to deliver strong operating performance and generate significant cash, even as we face a challenging economic environment and continue to make material investments in our technology infrastructure.”
and listeners has provided for excellent conversations and deliberations amongst our nominating committee members, each of them also bringing their own suggestions to the difficult decision making that goes on. When we hear from as many interested people as we do with suggestions, it only reinforces the value of a nomination, let alone an induction.”
In last week’s column, 
The fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The third of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM loses 1.4 shares to finish the survey with a 6.0 share (weekly, 6+ AQH share) and falls to the #5 rank, while iHeartMedia’s news/talk KEX declines nine-tenths for a 2.2 share finish that puts it in the #16 spot. Urban One’s news/talk WBT-AM/FM, Charlotte is steady with a 3.7 share but rises to the #10 rank in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM sheds seven-tenths, finishing the survey with a 4.6 share but rises to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 2.3 shares for a 4.4 share finish that drops it to the #6 rank. Audacy’s news/talk KDWN-AM, Las Vegas adds 1.3 shares for a 2.3 share finish that pushes from the #26 rank to #16. And in Orlando, iHeartMedia’s hot talk WTKS-FM is down a full share for a 5.1 share finish and the #7 rank, while Cox Media Group’s news/talk WDBO-AM adds three-tenths to finish with a 4.6 share that boosts it to the #8 rank.
Comedy and True Crime; 2) Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male; 3) Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American); and 4) The most downloaded podcast in 2022 was “NPR News Now” and the number one top new show was “Rachel Maddow Presents: Ultra” (NBCUniversal News Group). Triton SVP measurement products & strategy Daryl Battaglia says, “As the podcast industry continues to grow, we look forward to sharing these insights to help publishers and advertisers make more informed decisions. Podcasting is an engaging and powerful storytelling medium and our inaugural year-end podcast report acts on our commitment to provide our customers with credible, insightful and trusted data around the consumption of podcast content and listener habits.”
views, over 34 billion multiplatform minutes and averaged 82.7 million monthly multiplatform unique visitors. FOX News states that it was also “the most engaged news brand on social media throughout 2022, according to Emplifi, reaching over 445 million social media interactions. FOX News Digital drove 179.7 million Facebook interactions, 49.6 million Twitter interactions and 215.9 million Instagram interactions. On YouTube, FOX News delivered its best year ever, driving over 3.4 billion views, finishing first in the news competitive set.” While FOX News Digital topped rival CNN.com in the multiplatform minutes and multiplatform views category, CNN.com was the leader in multiplatform unique visitors – the digital equivalent of cume – with 124.9 million compared to NYTimes.com’s 89 million and FOX News Digital’s 82.7 million. 





























programming and individual achievement by, for and about women in television, radio/audio and digital media. Submissions from all facets of media are encouraged. A full list of the categories can be found